Hello friends, awesome news alert. I am proud to announce that I am going to be a Professor for the ‘I’m An Author Academy’ – an exciting new venture alongside some wonderful creatives that will guide the authors of tomorrow by sharing our wisdom and lessons learned over the years.
Together we are going to be there for those who want to evolve from from just saying they are an aspiring author to I’m An Author!
So what is the I’m An Author Academy all about and where did this come from? Well, last year and through social media I connected with fellow author and Instagram Royalty Emma Jean who approached me and two fellow authors with this incredible idea. That idea being to pass on everything we have learned on our journey and as a collective our skills range from writing, publishing, marketing, blogging, social media-ing to even podcasting.
Right now, we are working behind the scenes to put together content while Emma Jean is putting in ahuge amount of work and effort to bring this academy to life. For those who frequent this blog will probably recognize her name as the author who wrote Sleeping Beauty and The Cursed Code which I reviewed last year.
And here is some more information about the fellow authors who will be joining me as Professors.
Emma G. Rose is a multi-published author who also hosts the brilliant Indie Book Talk Podcast which I highly recommend you listen to especially if you are a supporter of indie authors!
To be included in this wonderful group is probably one of the biggest compliments I’ve received on this writer journey and also a testament to how effective indie publishing and social media can be for connecting with others. This generation of social media creatives is incredibly important for the future of books and publishing so it’s imperative we pass on as much as we can to help it grow and evolve. Our combined efforts make us quite a team.
You can expect to hear a lot more soon as the full website for the I’m An Author Academy will be launching but here’s the landing page. Be sure to check out the Academy’s Instagram page and make sure you give it a follow – your support is very much needed and of course, appreciated.
It’s okay to not be okay and it’s okay to talk about mental health. We are human after all and life can be less than kind every so often, not to mention difficult. The modern world of social media and what’s happening outside our windows can take its toll, even on those who might appear strong. Here at the Hall of Information we stand with anyone who is suffering or feeling the affects from their own mental health. We also support anyone who wants to talk about it.
None of us are anything without our minds and to me its important to acknowledge that we can get down about even the most trivial of things. It’s important to acknowledge that depression, anxiety and the wider mental health struggles many of us face, do exist. I’ve suffered from anxiety in recent times, just from being busy and having a lot on my to-do list which is totally normal and okay. It has affected my sleep and my productivity but I’m doing better now. Triggers come in many different forms for everyone, from a bad day at work to an unexpected bill in the mail to even a bad interaction online.
To have a reaction to something that triggers our mental health is normal and valid. Only you know how you feel truly and if you are having a tough time, reach out if you can, reach out to me, reach out to someone, I’m always here for anyone feeling the grind and if you see someone who may be suffering, reach out to them too because it is so important that we talk about our mental health – our lives are so precious and what we all offer to this world is unique to ourselves.
There is only one you, remember that. Some day, what you give to this world could bring light to someone’s darkness.
I’ve got a to-do list as long as my arm but this year has officially started rolling. What began with some difficult outside of writing endeavours based stress has turned around for me this week and I’m now diving back in to the writing.
Life will always have a way of stepping in front of my creative endeavours, as always its about priorities and of course my best friend; slow, gradual progress. A sentence at a time in an orderly fashion is enough and eventually that’s what books become. The same can be said for other life things too, ticking one task off at a time is key for me. This year I’m currently envisioning two releases – another non-fiction and the final story in my not very well known Order of the Following Series. I’m also involved in an author academy which you can expect some more news from soon.
Book sales have miraculously continued steadily into this month and it is shaping up to be the best January ever. This month is notoriously slow for me usually and so I am buzzing to see so many sales coming though which is hopefully a sign that 2022 is going to be my year no matter what!
Let’s do this 2022. New year equals the promise of another chapter on this writing journey and I have so many potential projects to choose from right now that I am kind of standing still. Sometimes having options is a good thing and while I do my best to overcome the urge to just procrastinate I’m ready to dive back into writing very soon.
The truth is, that to-do list will always be there and so I have decided to take my time at the start of this year. I found myself in deep with Twitter all the way up to Christmas day trying to do my best to reach the 20,000 follower milestone which we reached, somehow. Then the 25th came and then it went in a flash and before I knew it I was back at the day job. In between pushing myself on social media and having the pressure of not catching a virus and then actually being able to see family this festive season I am kind of tired – hence the not really starting anything just yet.
For me, rest is imperative for both mind and body. They are irreplaceable assets and so I’ll be picking and choosing projects wisely at the start of this year with that in mind. There are a lot of pressures that no longer exist for me – the struggle for visibility on here and across social media has seemingly dissipated and that’s an achievement in its own right. Good things do eventually happen and the stars do align. For everything I hope this year will be, I just hope it is better than the last. May it be good for you also!
Writing and publishing a book is an incredible achievement and then comes the daunting task of actually selling it to readers. The truth is, that part is really hard sometimes and finding ways to sell online and through social media really is a challenge.
Marketing is often dismissed by authors because they tend to think they are no good at it and that’s okay. For many years I thought I was terrible at cooking until I followed a coherent and simple recipe to realise with some practice and effort, cooking isn’t that hard. The same can be said about book marketing. With some perspective and a little consistency, selling books online is possible and even fun. I’m someone who regularly sells their books through social media and I’m going to share with you my lessons and observations that will hopefully help you.
We will look in detail at using social media as an author and selling books online while also analysing why some authors struggle.
Whether you are self or trad published, you’ll probably appreciate the work that goes into firstly putting a book together and then the wider journey of marketing. Authors are expected to do a lot of that work but there is a slight misconception or at least a lot of advice that is over simplified or out of date.
‘Write a book and share it to your social media audience – Instant Sales‘
This statement although paraphrased is probably why a lot of us fail or at least feel like selling books is a struggle. Oversimplified advice from 2009 is just a Google search away and social media tends to echo stuff like this. On Twitter, authors in their droves share their book links every day and then newer authors see that and do the same and so forth. The truth is, and I realised a while back is this:
Just because your book exists and is published doesn’t mean it will sell a single copy. Take that expectation away and your view on the whole deal will be a lot easier. I know you worked hard and I know you love that story which is okay because the first person who should appreciate a good book is you. But to me, most of the time, dropping that link on social media is in vain. Yes there will always be exceptions and there will even be some that live by dropping their links but from my experience, I sell my books with the link holstered most of the time. Dropping links can still be valid on occasion but it does tend to bury my engagement on twitter at least.
Analogy: Just because there is breathable air doesn’t mean your body will just absorb it. You need to work for it by using your lungs and wider circulatory system to deliver that breathable stuff around your body. I know lungs function mostly without us being conscious of them but you hopefully get my point. And so the same can be said about that book of yours. Social media is an opportunity to make readers firstly aware of you and then your work. I like to say social first and media second.
The Basics: You and Your Book
Social and media are two separate entities and so are the basics in book selling which are you and your book. Firstly when it comes to social media, conduct takes precedence over anything else. And by this I mean day to day behaviour and general presence. Attitude good or bad sticks out on the platforms and for Twitter where I spend most of the time, it is quite easy to read between the lines of someone’s profile and tweets to gauge their attitude. I often have authors interact with me who say they are struggling with sales and have tried ‘everything’ for me to see their recent interactions were arguments, heavy opinion and generally an attitude that doesn’t help their image. Or their recent activity is just book links over an extended period of time.
While it can be great to share and of course freedom of speech is something I support, social media tends to make you visible and that is both good and bad. Being an author in particular will put you in a glass house sometimes, especially if someone takes offence to what you have said. Now you are published it is time to really really think about what you say online.
Over the years I have conducted my own set of rules when it comes to being an author on social media. These include:
No real heavy opinion on anything that can lead to passionate discussion/arguments. My seat on the fence is comfortable;
Be approachable, supportive and mindful for others and mindful of what I am posting at all times;
Do my best to inspire, inform, entertain or give some level of value;
Be consistent – show up regularly.
If you follow most of these basics, you will eventually find followers which in turn may become readers. And the wonderful thing about social media is the quick results – when you post something you’ll pretty much know if it was good or bad by the end of a day if not sooner. Those with smaller followings may struggle with this to begin with so remember to use relevant hashtags to boost visibility. And because there are so many users on social media, there is always opportunity to reinvent yourself for newer people. This method is long term and takes time along with some patience. If you are looking to sell masses of books quickly then you are in the wrong place.
So if you conduct yourself in the ways stated above you are set for at least more positive social media interaction and visibility which go hand in hand and also contribute towards selling books eventually. The main problem we all have is spreading awareness to the masses that our books exist. We will look into the finer details of expanding visibility below but in order to sell your media or have a higher chance of it selling then it will need to have a decent anatomy.
The basic anatomy of a book is something I mention in my guide book Consistent Creative Content and if yours has it, then eventually it will sell. These are:
A stand out or unique title that fits the genre well;
A professional attractive cover;
An enticing blurb;
A reasonable price;
Editing/proofreading to the point that is reasonably practicable.
Some of the above can be outsourced for a reasonable price. I have always invested in a professional cover using the services of Design For Writers. They also offer book formatting and even website construction among other wonderful things. For some who might be on a tight budget you can find some wonderful creatives online who might even help you for free – my most recent release was proofread and beta read by some awesome connections I have made online and for free.
The Everyday Things
So you’ve got the basics and now it is time to face the daunting task that is marketing yourself and that book of yours. There are so many ways to get yourself noticed along with that book but I would suggest picking a handful of methods at a time and seeing what works. Over time you’ll find what suits you and this really is a voyage into the unknown for many.
When it comes to social media all you really have to do is stand out to get noticed. Getting noticed will result in visibility and visibility will equal sales or engagement .
Easier said than done right? But how?
I turn up on social media every day. I keep my visibility boosted by using Twitter and have built a following of over 20,000 by putting in the time. The majority of that following trust me and have got used to me being there all the time – I’m not addicted honest…
These Everyday things increase my visibility:
Timing – know and understand when the majority of your following is online – this is huge for visibility;
Visual content such as screenshots of recent reviews, excerpts, book banners and covers, paperback selfies or pictures, memes – variety is key here and don’t over share the same thing;
Well wishing/positivity – reaching out to your following and hoping they have a good day will bring you closer to your followers and increase engagement on your posts. This also proves that you are human and when everyone else is sharing book links a little variety of the pleasant kind can be nice;
Supporting others – being supportive of a fellow follower is a great way to earn trust, get some visibility for you and others while also building some trust. Plus for me it feels good helping others;
Reply back when you can – this became a revelation for me but if someone puts in the effort to comment on your post, do you best to think of a reply, even a simple ‘thank you’ will help boost both parties;
Sharing links in a tactical way – Instead of sharing a link on a post or tweet I either drop it in the comments/replies below or tell my audience that it can be found via my bio/profile – this is huge on Twitter especially;
Use relevant hashtags – there was once a time where I would always include hashtags on all of my posts and they help boost visibility. These include #writingcommunity #author #booktwitter #booktwt #writerscommunity
Book Selling Related Solutions
Having all of the above will eventually and most likely lead to sales but what about specifics? Here are some things you can try to help sales:
Run a price promotion – from a free promo to a price reduction they are usually effective with some advertising and the right terminology (today only);
Share a plethora of content about your book – from cover art and banners to the blurb and even the first page, this stuff makes for some great material to attract readers;
Write a stand alone book – marketing the 3rd or even 2nd book in a series is difficult and attracting new readers is a huge challenge. A stand alone story will eventually attract new readers. This also naturally leads into having more books available will increase the chances they sell.
The Longer Term
Time sits above everything and I firmly believe there are no real quick fixes to selling books on social media unless you have stacks of cash you are willing to throw at it and even then there is no guarantee. Over many years and books I have grown towards regular sales, reviews and social media followers by spending time doing the above. It isn’t easy and there are so many authors like you and me who want the same thing. Even that can help us because our togetherness sometimes makes us stronger.
Social media is an opportunity to succeed but requires work to figure it out. If you really want readers and success then you’ll find a way to get there. Find your crowd, earn their trust and stay visible – these things will eventually help you sell books. Of course there are always exceptions that are good and bad. Try and keep trying because eventually you will succeed. That’s all I have done and here I stand selling books on average every two to three days.
This post is long enough without really dipping into the physical selling side of being an author and I run the risk of repeating already published information which can be read on this site for free. Below you’ll find some links to guides that I have created through the many lessons I have learned over years. Thank you for reading!
The following guides will help with physical book selling:
And for those who want a more detailed view of my journey, this book lays out how I published 6 books in 5 years and how I use social media to sell them regularly. Available now in both paperback and digital.
As the year draws to a close I have saved the best until last. Although I appreciate every author and their wonderful works that got me through 2021 this post is dedicated to the books that stood out to me.
‘From Voiceless to Vocal’ by Danielle Larsen
Having read this memoir all the way back in February it has remained with me since for being a brave, candid and incredibly well written account by Danielle Larsen. Mental health and escaping abuse are the central themes while also being subjects that might not be talked about as much as they should – this book isn’t afraid to go there with the path it carves in order to get that point across. Its ultimately inspiring and gives hope even to those who seemingly have so much stacked against them.
Quote from my review: ‘no matter how many chips are down you can always come back, there’s always hope and survival is probably the greatest gift we have.‘
‘Nocturnal Salvation’ by Villimey Mist
Part 3 of the ‘Nocturnal’ vampire series is both the concluding pay off and a display of how far Villimey Mist has come as an author. Her craft unfolds throughout the series and much like the story peaks in this one. If you are looking for a modern and sometimes gory take on vampires, then this book and wider series is for you.
Quote from my review: ‘There are dramatic turns and even shocking moments that’ll keep those pages turning before a resolve that is both satisfying and even a little emotional.’
‘Josef The Writer’s Cat’ by Ellen Khodakivska
This story comes from a unique perspective and that being a writer’s cat. Its a brilliantly executed tale of one cat’s journey and how he see’s the world while also being a reminder of how important animals and pets are in the family. Ellen Khodakivska delivers a book that will appeal to many different ages and especially those who write.
Quote from my review: ‘We do sometimes take things for granted in life and this story reminds us that pets are such an instrumental part of it while they also have a life too.’
‘Life of Maggot’ by Paul Jameson
Paul Jameson delivers another masterful vision of literature through a unique style that favours deep description and classic style language. This book is very much laid out like lyrics from a song in what is a story about the end of time and told through the eyes of ‘Maggot’ as chaos unfolds. This is escapism in its finest possible form.
Quote from my review: ‘No matter what bad is happening there is always hope and ultimately there is some light to be found somewhere.’
‘Born in Stockport – Grew up in the Royal Navy: Book One’ by Maurice Perkins
Charming, funny and full of variety, Maurice Perkins or Moz as he is known tells a wonderful life story of childhood antics and then joining the navy. In between there are some great moments that bring a lot of enjoyment to an awesome candid memoir.
Quote from my review: ‘From a youth spent being a ‘scallywag’ getting into all kinds of trouble to finding success in the Royal Navy – his journey is both inspiring and full of lessons that are valuable for anyone…’
‘Wonder Rush’ by Dan McKeon
Dan McKeon delivers an awesome tale of one teen assassin that has always followed orders and fulfilled her mission no matter what name she is given and then events make her think about the morality of everything she stands for. What follows is a coming of age morality check journey that is both enjoyable and easy to read.
Quote from my review: ‘You can give a person all the assassin training in the world and try to engineer out all human elements but they are still human.’
‘Sleeping Beauty and The Cursed Code’ by Emma Jean
Emma Jean has combined two concepts that I have a lot of time and passion for, that being STEM and Fairy Tales. All Fairy Tales have a deeper important message and this one carries that while also encouraging younger readers to take an interest in STEM subjects. Sleeping Beauty is brought into the 21st century and this adaptation excellent.
Quote from my review:‘With some fun moments along the way and plenty of awesome tech, magic, original concepts and a good old fashioned good versus evil story this one is guaranteed to bring enjoyment to younger and older readers.’
‘Everything, Except You’ by Emma Jordan
It can be hard to find a really good slow burning romance and while that’s just my taste in love stories Emma Jordan hits all the right notes in this one. With a little drama and plenty of feel-good vibes along with a little cosiness, I really enjoyed this tale.
Quotefrom my review: ‘A well-executed story about two people and their lives that are made better for finding each other and the way in which they discover a love for each other…’
‘We Watch You’ By N.S. Ford
With dark tones and missing person vibes, N.S. Ford tells a tale that takes readers down the rabbit hole of the unexpected as three friends try to decipher a mystery that consumes their lives. The journey is eventful and culminates after a multi-layered puzzle for a plot that pulled me in all the way to an unpredictable perhaps even haunting ending.
Quote from my review: ‘The darker moments carry impact and overall there is some real power in this story that continually goes to unexpected places and even strange places.’
‘Deceit of the Earth – Heavy Metal’ by Henry Cox
Having enjoyed the first ‘Deceit’ book by Henry Cox I was intrigued to see where he would go next and with this story I was immersed into the world of rare earth metals and how they dictate the future of our technology while also being a bargaining chip in military politics. This thoughtful story takes readers back in time and fuses fact to fiction flawlessly. If you like Crichton or Dan Brown then you’ll enjoy this one.
Quote from my review: ‘From military aircraft to world geography, the delivery of his knowledge and imagination merging makes everything believable and the final verdict may even be out of this world.’
‘The Right Thing’ by Kelsey Kupitz
Kelsey Kupitz tells a page-turning easy-to-read story about a past trauma that finds itself returning for ‘Astrid’ who has struggled with it for most of her adult life. Now she must face that past and what follows are chilling mysterious tones with a little dose of the unexpected.
Quote from my review: ‘Atmosphere, originality and intrigue take the reader to the depths of the unexpected with some great twists at the end because ‘everyone has a secret’.’
Dust & Lightning by Rebecca Crunden
Futuristic world building combined with societal concepts that echo our own reality are two things that are right up my alley and so when I saw Rebecca Crunden had made this free to download I jumped at the opportunity. You may know Rebecca and the awesome support she shows authors via her Indie Book Spotlight account on Twitter and I really enjoyed this thrilling spy type story that takes readers across worlds.
Quote from my review: ‘There are plenty of messages and themes throughout with many pointing towards revolution and the nature of humanity.’
And so that wraps up the best books I have read in 2021. The banner featured at the very top displaying all of these great titles will remain on my Indie Book Reviews page for the entire year. Thank you for reading, thank you for your books authors and peace out!
Two years have passed since my short paranormal romance ‘The Ghost Beside Me’ was published. Two years that have served as the most important of my writing career and this book represents that and so much more. Prior to the publication of ‘Ghost’ my 5th book, I had nearly walked away from publishing and writing all together, this creative journey can be arduous and many different things took their toll so this book represented a symbol of resilience and eventually the philosophythat I carry today- never giving up. Ever.
2019 was a year I spent repairing myself as a writer. Before then, I had gone hard into writing and publishing. Books One to Four were published in two years – the results by the end of that were minimal, social media is something I hadn’t fully figured out, being an indie author is a constant struggle that I had yet to discover too. I was in my late twenties and the previous decade was coming to fruition – I was also moving into my own place for the first time. Things were busy, stressful and something was going to snap and it did. I took most of my stress out on myself and this author path which was seeing near enough no results.
Good things do take time and I’ve learned that now, I am content with that now, but lessons for me are always learned slowly and the hard way. Expectation always plays a part in this journey and now its more realistic but back then it wasn’t so I suffered in my own mind for it. So how did I find myself? I went back to my writing routes. I went ‘dark’ on social media for a short time, I even put the laptop away and started to write down the ideas I had for a paranormal romance that would tribute to my own thoughts and feelings, an echo of me finding myself, finding resolve and a path forward. The concept of Edward Neville being an introvert by choice struggling to break that mould and wanting to socialize with others was a vessel mirroring my own struggles. There were also so many ‘real’ elements of me that went into the story, the concept of trying to fit in at a work place, the monotony of commuting and of course living alone.
Although I was hurting at the time I started ‘Ghost’ I seemingly produced a story that might be my best attempt at emotional depth and expression. For a 59 page book, you get every essence of my inner emotion through Edward Neville. The words poured onto the page and soon enough by early 2019 I had a fully handwritten draft. Then I put it away and did probably the most important thing I have done on this path. I began reading and reviewing indie books. My return to Twitter sparked it all to life when I put out a Tweet asking for indie books to review – the response was huge and showed me the potential this platform has, so I got to work. (This was late 2018, long before those tweets where people fish for engagement by asking for book recommendations).
While the reviews and social media stuff started building my profile, I was reading because I was trying to find myself and my love for stories. The wonderful thing is, it worked. This was just me by myself reading books but then the reviews started helping others and so it became inadvertently selfless. And by the time September of 2019 rolled around I was ready and then the perfect thing aligned. You see 2019 was the 13th anniversary of my Grandfather’s passing – a man who’s influence is still with me today. He told me a real ghost story back when I was a kid and that story became the inspiration for the ghost in this book and now I had a reason to publish it – to tribute him. 13 years later because we always had a thing for the superstition of Friday the 13th and I knew wherever he was, that would make him laugh.
I got to work transferring a handwritten story onto my laptop and organised the cover art. And this book would carry the weight of all the above; an emotional tribute, finding myself, self-repair and that important 5th book where they say things start to happen. And they did.
‘The Ghost Beside Me’ soon hit the highest number of reviews any of my books got on release – even now it is the quickest of my books to reach 30+ reviews. Sales were the best at the time and I’d made some level of writing redemption. Redemption in many walks of life is rare and so this book represented that. Expectation plays a huge role in authoring, especially at the self publishing level and so with this book my expectation was zero and that where it remains for every release. This journey and its success is governed by the beholder, you.
The truth is, and whilst finding myself I never gave up even though sometimes it can get dark, it can depressing and it is hard, there is always hope where there is life and creativity. Books are a truly wonderful thing and even now with all this modern tech, social media and other stuff, books still have a powerful mystique, their wonder to expand our minds has never changed. Their power to connect us and heal us when we most need it is something I will always cherish
And now, two years after publication, the majority of authors who I have connected with choose ‘Ghost’ because it has become a writers favourite. Something I hold dear to my heart for what it really represents. I guess writers can read between the emotional and symbolic lines, well, they did for this book and that means a lot to me. As a lower profile published author I never get much of a chance to talk about my work in this way and The Ghost Beside Me stands out as an experience like no other. It got me back into to writing, it proves that books can still be successful after publication and it paved the way to elevate me higher than I could ever imagine. My centre pillar of blogging comes from reviewing books, and their power is what put me back together.
There is great power in your stories authors, embrace it!
To those who have read and reviewed and supported this 59 page tribute to many things, thank you and thank you for reading.
Announcement Alert. Coming this December and due to popular demand I am proud to say Consistent Creative Content will be coming to paperback!
Perhaps it was an oversight for me to offer this book in just digital format to begin with butin that time I have learned many of my readers still appreciate that feeling of holding a real book in their hands. Due to that demand I have taken the plunge of converting my guide book into paperback and it will be available from mid December – just in time for gift season!
Do you know a budding author looking for a guiding light in the daunting industry of self publishing? Is the blogger in you ready to dive in but not sure where to start? Do you want to learn how to leverage your social media following into sales?
Consistent Creative Content would make the perfect gift for any writer at any stage because it is packed full of modern resources for the modern writer. Below you will find various snippets and other cool things about the book. Rock and roll man!
Page-turning sci-fi action with a revolutionary theme…
Rebecca Crunden introduces readers to a futuristic world not too dissimilar to our own time where there’s pollution, a rich to poor divide and a government that stokes the fire of such only now its on a grander scale. Straight away we find this out as the scene is set in this rich setting and the stakes are introduced via ‘Ames’ who is on a rescue mission of sorts. A mission and journey that will take him across planets while being chased all for the purpose of finding his missing brother.
On his tail are the various agents of the Democratic Plantery Alliance which are anything but their namesake and even though our main character is seemingly wanted he still does his best to do the right thing. He meets ‘Violet’ and intervenes in her situation which in turn forges a bond and an unlikely ally in a situation full of uncertainty. They band together and eventually arrive on the distant planet of ‘Kilnin’ in search of answers.
Pages turn quickly in this action and drama packed chase/find story without chapter breaks hence I read it in just a couple of sittings. The world-building is on point and the wider universe is something with a lot of potential especially as the ending brings promise of that. There are plenty of messages and themes throughout with many pointing towards revolution and the nature of humanity.
“Eventually even those who avoided the world were drawn into its madness…”
Twitter presents a wonderful opportunity for anyone to find success on social media. Whether you are looking to make friends or sell content, everything on Twitter revolves around connecting with others. This Campfire Analogy explains how you can reach others and find success on Twitter.
So you’ve set up a small campfire on the edge of some woods (you’ve created a Twitter profile).
This nice spot is adjacent to a path, that path is then connected to a much wider path where people walk, jog, cycle and appear along frequently. (Basically the wider twitter community, no specific demographics)
You begin to talk to yourself while the small fire crackles away. There is a little warmth but other than the low hum of your quiet voice it’s pretty desolate.
You then talk a little louder (your tweets are specific to your interests, if you’re an author you use the writing community hashtag).
It might feel like you are talking to yourself but that busy path is ever so near. (it feels like you are talking to yourself. This is normal for a while)
A little time passes and someone along that wider path hears you talking (the hashtags amplified that voice of yours).
This person then moves onto the path adjacent to that campfire of yours, (you’ve attracted the attention of a specific demographic you’ve got something in common with).
You talk to this person as they have just replied to you. (they commented on your tweet). It was a brief but a pleasant exchange. This passer by then decides to come off that path and sit at your campfire (congratulations, you’ve just earned a follower).
Because this follower responded to something you said, you now tweet more about the subject you exchanged engagement with. You also talk directly to them (you follow them back).
Other passers-by begin to hear this follower talking to you and some at the very least stroll past the campfire. This one follower has sat at a few campfires before and those who he sat with can see the engagement you are having, (mutual followers of that first follower see your tweets in their feed).
You keep talking and exchange engagements. Some of these mutual followers have now walked by and sit at your camp fire. You talk to them also (follow each other). These folks even bring their own logs and the fire grows in brightness and warmth (more engagements happen, subjects range).
More folks who have been to other campfires see your campfire is a two way conversation and come to sit by it. (Your following steadily increases because you are talking and including them and you are present consistently over time).
The subjects you talk about are interesting and engaging. More passers-by join the congregating people already by your now roaring fire. You’re going to need more seating soon but you keep talking because these passers-by have become important connections. They have invested in you and trust you because your word is good and honest which started literally with you talking to a campfire. How do you know what to talk about everyday – you get better at this the more you do it. It even feels warm inside…
Some of these passers by now want more from you and so they see you have a product or service available that they know will be trust worthy or will at least provide something which will make them feel good, (You’ve grown your own algorithm of trust over time, as an author or content creator these followers buy from you).
You share with these fellow camp fire members how you got to this point. They eventually take on some of what you have learned and in their spare time they go and start their own campfires and the cycle continues, (you see others being successful at twitter also, they didn’t give up and kept talking also).
Although this is a specific analogy in a perfect scenario, it highlights the importance of being social no matter where you start.
This post is inspired by another guide which you can read here. Thanks for stopping by!