I think sometimes its as simple as being committed and dedicated in order to get results over time as a social media author. While there are so many technical inputs and outputs, if you spend time trying to figure it all out, eventually good things are going to happen and even then perspective is everything. Just a few more likes, sales, follows or interactions than yesterday is progress.Take this whole deal seriously and serious results will happen.
We roll everything up into a snowball of expectations when really that work which is being laid down now might not pay off instantly, it could take years. Social media is a constantly moving conveyor belt where something you shared before might not be seen by those who you are visible to now. The work will eventually be worthwhile for those who do keep going and spend that time figuring out how to reach an audience and believe me, I know it’s hard but if you really want this, then you’ll get it, if you work hard.
Through all the algorithms blocking links and keywords to folks just not seeing your posts, there are so many things thrown in front of our attempts to hamper our progress online. The platforms have an agenda also but we just don’t know what it is. Write a book and share the link to your social media following, instant sales – I don’t think so ‘Marketing Experts’ of 2010. More like spend as much time as you can reminding folks you create stuff that is worth reading while exploring every possible way to trick the algorithms that you are not trying to sell something. The experienced veterans of social media don’t even spend much of their time pushing sales, they push themselves in front of an audience using conversation which drives visibility. Supporting others genuinely, that helps too. Be like them and you’ll succeed because I do, every day. Social first, media second will always win the day.
Introducing author N S Ford who shares an exclusive excerpt of her thriller ‘We Watch You’ which is currently available for pre-order.
I never fail to be amazed at the human capacity for self-delusion. You tell yourselves that everything is all right, when the case is clearly the opposite. You pretend that nothing out of the ordinary is happening, when the evidence is in front of your eyes. Even if you did grasp the truth, there is nothing you could do about it. It is better that you never find out.
Do not ask too many questions.
We watch you.
‘Hello? Are you there?’ The recorded voice pauses. ‘Maybe you haven’t seen the news today…’
There’s a stifled sob.
‘Lauren. Something really bad has happened. We need to talk about it. Please call me back.’
End of message. I stare at my phone. I can hardly believe that the caller is Jess. Her voice is too strange. Panicked, unfamiliar. I check the number, just to be sure it’s her.
Yes. Jess called me.
Shivering, I wrap the towel tighter around my body. My wet hair, recently combed, clings to my neck. The night sky seems to press at the steamed-up windows. I want to push it back. Closing the blinds, I worry over her words. ‘Something really bad has happened.’ Jess is normally so confident, ready for anything. What can have caused her such distress? If I hadn’t been in the bathroom when she called, I would know by now.
I put my phone down on the bed. I think about Jess.
We’ve been best friends for a long time. Since nursery school, in fact. Twenty-five years of friendship, supporting each other through all kinds of troubles. She’s always been braver than me.
‘You’ve got a heart of steel,’ I said to her once, after one of her break-ups.
‘I know,’ she’d said, smiling. ‘No one can hold me back.’
The number of friends I have can be counted on one hand. I find it very difficult to forge new relationships. It’s easier to stick to those I’ve grown up with. I know Jess extremely well, which is why I’m even more disturbed now that I’ve heard the message.
There was something else in her voicemail. Fear.
I’ve never known her to be scared of anything before.
My apprehension grows. I don’t want to call her, I don’t want to find out what’s happened, but the longer I hesitate, the more nervous I’ll become. Just ten minutes ago, I was so pleased with myself after completing a 5k run without stopping. As I soaped my aching body under the shower, I was thinking that I’d earned the pot of chocolate mousse which was waiting for me in the fridge. Now, the happiness has gone. The hunger has gone too, replaced by dread.
Reluctant, I reach out again for my phone.
I flip open the red leather case. My legs are weak. They won’t support me, so I slip clumsily to the floor. The wooden boards are harsh beneath my knees as I scroll through my news feed, my index finger pulling up and discarding the latest headlines. I shift to a cross-legged position and the towel loosens, leaving me exposed and chilly.
The national news is the same as usual. Another fatal stabbing in the capital. A terrorist plot foiled. An inquiry into an abuse scandal at a care home. All very depressing, but nothing that justifies Jess’s message, nothing that stands out to me. I move on to the local news.
Straight away, I see it. Today’s top story for the county.
A photo of someone I know.
‘No,’ I whisper.
This is an exclusive excerpt of thriller ‘We Watch You’ by N S Ford which is currently available for pre-order here. You can also find N S Ford across many different social media platforms here.
Last week saw my Twitter hit the 13k follower mark and I was so busy with content that I had no time to take a moment and let it sink in. Of course we are already moving towards 14k and things just seem to be going from clay to stone on the platformfor me.
I seem to have figured things out over on the Tweet machine and just this year it has become an exceptionally powerful tool for my author blogger endeavours, Not only do I regularly sell books on there but I also bring that following over here to read the various articles and guides I write. Now I have even managed to leverage that awesome following over onto Patreon. Over the weekend I secured my first Patron – a fellow author who will get their own feature on here soon and that is just one of the many incentives you’ll get if you join. Others include a free book and social media shout outs to that 13k following.
This week my first fictional Patreon post will premiere in the form of a western sci fi horror I am currently querying. The first part will be Free to read and then Patrons will have exclusive access to the further instalments planned this month and next. Of course this new venture has started slowly but I am hopeful it will eventually be a success not only for me but for other authors who decide to support me. As I said there will be rewards, incentives and plenty of guides coming so watch this space like a hawk!
Sabi followed Vane through the front door of the house, out to the porch. She placed herself in the rocker then watched him. Vane cradled the gun in her lap then crossed her hands over it as though she was trying to hide it. Sabi leaned against the post next to the steps facing her.
“Go ahead. Who is Sabi and why does he need to hide at my house?” She asked while lazily rocking in the chair.
“Okay. I’m not sure where to start.”
“Why don’t you start by telling me why a guy that drifts in and out of British accent. Sometimes sounding European and sometimes sounding American is in Guatemala? And why that guy is lugging around all this computer equipment?”
“If I answer questions for you will you answer questions for me too?”
“We’ll see. Get started,” she said as a light breeze blew her hair moving it gently.
“Okay. I was staying at a resort on the coast.”
“I knew that.”
Sabi shot her a look, telling her not to interrupt him with his eyes before he continued. “I’d only been there a few days. Before that, I was in Bolivia, before that, Sierra Leone and before that, Togo.”
“Togo? You’re making that up.”
“No, it’s a real country. Look it up. It’s in Africa on the west coast, very small. Nice on the coast, but when you get inland a little, there’s not much and it’s a lot warmer. Anyway, you are starting to get the picture. I’m always moving. I’ve been home three times in the last two years. I go from one hotel to the next.”
“Why?” She asked. She had stopped rocking and scooted forward in the rocker.
He held up a finger, “I’m trying to explain. I’ve never told anyone this story. I have one friend that knows parts of what I do and other than that, it’s my boss and Momma.” Sabi stopped talking, moving from the post he was leaning against to the opposite side of the steps. He sat down leaning back against the other post. “I was educated in England then went to university in America. America is where I received my degree in international finance. My dad was a big wig in the Ministry of Finance at home.”
“Oh. Turkmenistan. So I get home, dad gets me a good job at the biggest bank in our country. In less than two years, dad is convicted by the government for a bunch of crap. Basically dad was on the take. The trial is like the first one ever in our country to be televised. Within a week of his conviction, I’m fired.”
“I guess I can understand that, but it doesn’t seem right.”
“I knew it was coming. There was a lot of talk at work during the televised trial. Not much I could do about it. So I’m out of work. The government took everything from my Momma and dad. Momma moves in with me and I’m now the man of the house with no way to support her. Two weeks later, I’m down to next to nothing in money. A guy shows up in front of me on the street, asking if I want a job in international banking. “Sure,” I say. He tells me to be in front of my building the next morning at nine and someone will pick me up. I’m out there a little early, waiting and right on time, this limo pulls up in front of me and this man tells me to get in. I get in, there’s another guy in there. I’m thinking he’s interviewing too when the first guy hands me a hood and tells me to put it over my head.”
“You get into a limo and they want you to put a hood over your head?” She says not really asking a question.
Sabi nodded his head. “Yeah. So, I have to wear this hood the whole time. And it wasn’t really an interview. Basically, the guy tells me that he was friends,” Sabi used his hands to make air quotes as he says friends, “With my dad. He says he will give me a job and he’ll make things easier on my dad. He says Momma will be taken care of. And he will even make sure my two brothers are able to stay in school, one in England, one in America. I have to do what he says.”
“Shit. I thought I got dealt a bad hand. Go ahead.”
“So it turns out, this guy is a big-time opium smuggler. He needs to be able to launder his money now that the government threw all his contacts in jail. I spent about three months, traveling all over the world to conferences. I learned how to catch money launderers. Then I came up with a system to use, to beat their system of catching people like me. One of the things involves me moving all the time. Hence, I’m in your country.”
“Okay, that explains why you’re in Guatemala, but not why you’re at my house.”
“You don’t think I’m a bad person after hearing that, do you? I did what I could to help my mom, dad and brothers. I never planned to be involved in something like this.”
“No, I don’t think you’re bad. You’re not doing good things, but…” Vane shrugged her shoulders.
“I know. Sometimes I’m not happy with myself. I don’t like what I’m doing now, but I don’t know another way out. Momma. My brothers and dad. I didn’t want to steal the money, but I don’t know any other way to get out and save my family.” Sabi hung his head down between his knees.
He started sobbing quietly and turned away from her. Vane moved from the chair and knelt behind, him placing her hand on his back. She rubbed his back in a circular motion, “Sabi, you’re not a bad person.”
“You don’t understand.” He said between sobs, his shoulders heaving up and down. “I haven’t had anyone to talk to in so long. Always being careful what I say. Looking over my shoulder. This is the first time I’ve been able to let my guard down with anyone in-” He trailed off, trying to remember the last time he openly talked to someone.
“You want to take a break for a little bit? I could tell you my hard luck story if you’re interested…
This is an excerpt of ‘Killer Coffee Beans’ by Shaun Young which will be released on August 1st. You can find more information via Shaun’s Twitter.
You know when people say they’ll listen to anything?
I really do, I’ve seen New Kids on the Block and Andrea Bocelli live shows – not together, although that could inspire an intriguing book one day. I’ve spent five days at a country festival that I had to be dragged away from, I RockFit to Rammstein and I’ve seen Muse perform 12 times in six countries (don’t even get me started on combining travel and music).
I even volunteer to write music reviews and interview musicians forLyric Magazine, because I love sharing my love of songwriting and storytelling.
I’ve always loved music. I grew up in a music-loving household. We didn’t have much, but we had cassettes. I remember 13th July 1985 as a 7 year old, standing in the lounge in front of BBC One and yelling to my Mum, ‘It’s On!’ just as Live Aid, the first charity concert, was about to kick off 12 hours of live music (including Paul Young. Swoon).
As a teen, I took babysitting jobs based on the person’s cassette collection, and if there was a twin deck I could record from. As an adult, and parent, I need live shows as much as my daughter needs to read (proud mama moment; she’s book-obsessed). Perhaps my gig obsession is not for the reason you think. I’m deaf in my right ear, which probably explains my addiction to live shows (front and centre if possible) I need to feel the music. It also makes for great writing inspiration when I hear something completely different to what’s actually being said. Talk about Four Candles.
I absolutely can’t wait for live shows to resume again, so that I can convince myself, ‘I’ll write on the train’ when I actually mean I’ll listen to artist’s music all the way back home, reliving the show, drifting to sleep with a huge grin across my face.
What do you listen to when you’re supposed to be working?
Romance writer Emma Jordan hangs out on Twitter and Instagram (as well as Spotifyand Amazon’s KDP reports) and loves to connect with readers and potential-readers.
To celebrate the 1st book birthday of my second romance novel, Everything and Nothing, all readers can add this to their #TBRPile FOR FREE before the end of Friday 16th July 2021.
We’re all excited and waiting for something eagerly to happen. Some of us, especially artists, writers, and avid dreamers can even see our expectations fully realized within our heart imagination. We can taste it, smell it, maybe even feel it like a new set of clothes against our skin. We even dance in celebration! There’s real joy in knowing we already have what we’ve sought out for despite not having it in our hand.
However, on who or what do we rest our expectations on? A person? A place? A government? A time in the future? (Personally I wouldn’t choose any of these). Be mindful on whom or where you set your expectations on. It’s important to dream and to plan for the future, regardless of how far or near it may seem, but be careful with the choice of your foundation, the thing that you rest your expectations on. If you want your hopes and dreams to be fully realized beyond your wildest imagination then rest them on something sure and solid (such things do exist), something that won’t change like the weather or your mood. Your dreams, your life are very real and very important. Shouldn’t they be rooted and planted in and on something that will always be there for you? The future is unclear, in fact it doesn’t even exist. There’s only the present. Be wise and check your foundation. Choose a foundation you trust to rest your life on and expect the best while in a state of rest because the fruit of your labours is coming. Like someone who sows seed in good soil, the crop has no choice but to come and it will come quickly.
If you need a dynamic, informative, inspiring guide to authoring and blogging, you definitely should read this book.
Genre: A guide to authoring and blogging in the social media age
Release date: 2021
The Plot: The last time I was so obsessed with reading the book about writing was reading “On Writing: A Memoir of the Craft” by Stephen King. But, truth to be told, Lee Hall managed to stand head and shoulders above my previous read related to writing. This book is not just an ordinary guide to authoring. “Consistent Creative Content” is a multilayered manual for people who can’t imagine their life without writing. The author doesn’t teach you how to write; he gives you brilliant tips on keeping afloat and not giving up in this hectic, competitive bookish world. Revealing his personal writing experience, the writer leaves…
Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…
I thought it would be best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…
What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?
What do you want and what do you need to do in order to get it?
Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…
People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.
Decent pro cover art
Catchy title that matches genre and cover
A social media presence of some kind
That’s great and all but HOW can I get people to read my work?
Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:
Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
Friends and relatives are a great starting point for reads/reviews. Ask them to help.
Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.
Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…
Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.
Don’t just share your book link, don’t, I see you’re about to do it, just don’t!
Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.
If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…
Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.
Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…
The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…
And if you enjoyed this post head on over to my resources section for more book promotion and marketing things!
And and before you go, let me tell you about my recently released self-help book that is packed full of information and guides on selling books all the way to social media. All you need for success is Consistent Creative Content.
Winding down. For real this time. It has been a busy and intense journey but now I’m on my way out of that place to hopefully somewhere a little more calmer. No doubt the last year has been a fight to get my name and words out there but right now I feel like that fight is done and the best thing is, I’m happy with the results.
It feels nice to be able to sit back. By that I mean recede into writing more and more. I’ve got editing to do, I’m going to try and query agents at some point but the wonderful thing is about this stuff, the pressure is off. I was being pulled along by my aspirations to reach 10,000 Twitter followers and releasing a book. Both are now done and so I can relax. This blog wil continue to produce content, it is the pillar of everything no matter how many thousands of social media followers I have.
I’ll be present where I can but for now I’m content with relaxing a little. Maybe that desire to chase and chase and chase will be back again soon, but success is in the eye of the beholder in writing and what I see before me is all good things.