The Culture Beckons…

That universal existential struggle for book reviews has a culture within that I aspire to change. Not by activism or even force – I grew out of shouting about things in my twenties but it appears most authors shine their light forwards into the murk without realising what they could carry on their backs to aid that journey.

I’ve blogged recently about ‘Changing the Culture’ and that Culture simply put is fostered by an indirect unawareness many authors have when it comes to giving out reviews. While many get too caught up trying to get reviews there aren’t enough authors that realise giving them will eventually provide reward to their own efforts. To be successful in any industry you have to give and contribute towards it so the next time you feel that struggle for reviews, ask yourself when was the last time I contributed? Me – I base my whole presence as an author on supporting others and specifically reviewing their work is an effective way to show that.

I’m pretty sure if every indie author reviewed 5 or so books a year, that universal existential struggle would be filled in part. It’s commonly known by authors that many readers just don’t think to leave a review of a book and it can be so frustrating. These regular folk are never ever going to know how important reviews are to us creators, especially indies. So my thinking is maybe the creators need to do something about it. You can sing from the hills for readers to leave a review but they just won’t hear, so that song needs to be concentrated towards the writing community – people who know and supposedly love books should be putting in way more energy to supporting them and not just their own. As I said this isn’t an attempt at activism or even my version of being controversial, it just baffles me seeing authors complain when they haven’t reviewed someone else’s work and then wonder why nobody is reviewing theirs.

My up coming self help book is going to carry that message – leaving reviews for other authors works is the best way you can grow your presence online and come across as genuine to the point where it will market you and marketing yourself is way more important than marketing just one book. That whole change the culture thing is just one of the many themes I look to carry with this guide book while more importantly helping those in the arena. You’ll hear much more about it soon. This blog and my authoring career took a huge turn when I started reviewing books regularly back in 2018 and I haven’t looked back since. Views, follows, book sales and of course reviews have all increased since then.

So writers, many books have you reviewed recently?

Lockdown Equals Opportunity

What a week this is shaping up to be. I mean is this the run up to the final episode of 2020? We’ve got lockdowns announced left right and centre along with an election across the pond. It’s felt like one hell of a long slog to get here with March literally being three years ago, or so it seems…

While in an ideal world it’s fun to compare this present reality to one of our favourite or not so favourite shows (Game of Thrones, cough, cough…), in real life there isn’t the luxury of fading to black and rolling to the credits, or blaming the writers who secured a gig with Star Wars just before they started production of the final season…

Over here in the UK – or specifically England, we’re about to face a second lockdown. Having been there before and because so many of this blog’s followers are facing similar circumstances in other countries I can wholeheartedly say that with a lockdown comes opportunity. Now I’m not talking about the business shark antics that take advantage of someone else’s misfortunate – what do you think this is the 80’s? But when the first lockdown hit back in March I eventually realised people need content for a distraction. Because I had the time to focus more on producing content, the numbers, follows, book sales and pretty much everything went up. This blog has faced more success this year than ever before!

If you have something to offer in this world that will serve other people, offer it, especially now…

Those who can produce content, right now this is your opportunity, not only does it express the importance of you personally carrying on, but someone somewhere will appreciate your efforts. It’s a circle of well-being because for me expression through words makes me feel good and my hope is that those good feels are passed on to readers. The world is in a state of flux right now but those who can remain doing what they did before without endangering themselves are serving to preserve what will be left after this era has gone. We as humans have always looked to escapism to survive the crap that is happening out the window, be that escape for someone. You’ll find purpose in creativity and content trust me.

Carry on, write that blog post, produce that video, put out that tweet, review that book because you’ve probably got the time now, seize it because lockdown equals opportunity!