10 Years on Twitter: A Reflection

10 years ago I started my Twitter journey. Back then, I’d only really dreamed of having the numbers I have now as well as so many other cool things.

Join Twitter, build a following and share your writing with them…’

That statement is the narrow version of advice I found at the time and well, nothing worthwhile in this life is really simple or easy.

The truth is, I spent many years on Twitter not really knowing what I was doing or what I needed to do in order to reach people and grow. Everyone’s Twitter experience is unique to them and perhaps that’s what makes it special. You get back what you put in and social media is still quite a new concept viewed by many in a negative light but as someone who has spent an extended time on Twitter, good things can be found. That void you find yourself shouting into does eventually answer back because I am proof of that concept. In 2020 my following had crept to a moderate 3,000 or so followers. A year later it was 20,000 and during that time something happened, not just in the world but in my world because all I did was spend more time on the platform and with every tweet or interaction I learned. In my mind I marked what worked and what didn’t time and time again. Eventually and after that time, the needle began to turn and then eventually bend in my favor. People, good people began to notice me simply because I worked on my presence and what those people responded to.

Conversational tact and manners are all anyone needs to succeed on Twitter. You don’t need a gimmick or an act, you just need to be genuine and I say that from experience because for all the things social media is viewed as, most people look to it for an escape or to find others who are like them and if you do conduct yourself in a pleasant way, good things will eventually happen.

I couldn’t possibly sum up all of my experience on Twitter in just a blog post and those who do know me will also be aware of my many resources that delve deep into the intricacies of how to find success on the platform. While that success may be in the eye of the beholder, through my time on Twitter I have learned to reach people, keep people interested and even persuade them to buy my books and invest in me.

Of course I have returned that with my own support and as long as you can appear genuine in a sometimes volatile world online, you cannot be beaten. Supporting others is important to me and always will be.

You can find my best Twitter resources here.

Twitter Coaching Sessions 1 to 20 – Out Now!

Are you looking to get more out of Twitter?

During my decade spent on the platform I’ve learned a huge amount of highly valuable skills to turn my Twitter into a hive of followers, book sales and overall success as a creative online. Whether you are looking to grow or even make money from your content or perhaps you are just unsure where to start, my 20 Twitter coaching sessions will teach you how as I lay everything out to find success on the platform. These exclusive audio sessions cover a wide range of subjects such as:

Creating the best possible profile;

What to tweet about for sucess;

Selling and promoting books on Twitter;

Earning the trust of your followers;

Reaching a Million impressions and so much more.

These unique audio sessions will light the path for anyone at any level of experience on Twitter to better results through methods that work. Sign up here today and carve your own path to Twitter success!

Five Ways to Find Success on Patreon

The subscription service, something that’s very much on trend these days and Patreon basically provides hosting for independent creatives to put together their own. Whether you are a writer, artist, video game reviewer or pretty much any other content driven creator with something to offer – you can put that content behind a paid subscription wall and start earning money but…

Simply saying that is a narrow version of a much wider picture because like most ventures, even ones on trend take work to reach some level of success. Just what does that success look like? And how do you get there?

Well, for me. I feel my content has some value and alongside a growing social media following, the time for me to launch a Patreon (back in 2021) was right. After quite some time now, I am proud to say that I’ve got several Patrons who regularly view my content and probably the most wonderful thing about that is, I’ve only had one person unsubscribe since launch.

This guide lays out what I have learned as a Patreon creator while convincing Patrons to invest in and stick by me. The following five ways aren’t in a particular order as they go hand in hand. Let’s dive in…

One: Exclusive is key…

Being a content creator online is a huge umbrella of different things but if you have something unique in what you create and can offer it exclusively on Patreon, you’ll generate some interest eventually.

This year I launched my Twitter Coaching Sessions which is basically me narrating to my Patrons all of the things I have learned over the years on Twitter. You cannot find this audio stuff by me anywhere else online.

Since then I have also extended that exclusive audio content into book narrations and even further guides or messages to my Patrons.

This stuff is also in the same neighbourhood as much of the guides I am known for in blogging and on social media. You can read a lot of my free guides on this blog, but I’ll always say to my audience that the better stuff is on Patreon and Patrons want to know they are getting something for their subscription.

Two: Two Tiers sells One Tier…

Talking of subscription, for most of my tenure on Patreon, I kept to a single low price Tier but being experienced with pricing from publishing books, I know that a slightly higher price can be a good tactic to sometimes drive sales. It can also drive sales for lower priced books on my backlist.

Using that theory, I launched a higher priced tier to try and get more lower priced Patrons. Upon launch, one of my existing Patrons immediately switched to the higher price and I even attracted another Patron for that higher tier as well as eventually getting more lower tier Patrons.

Having variety in price works to capture more Patrons on a side by side basis.  

Three: External Rewards Really Help…

Both tiers on my Patreon offer something in return for signing up and to me its important to give an impression that patrons will be getting a little more and then giving them more.

From a Twitter shout-out to a free digital copy of my guide book, these external rewards also attract the attention of others so they kind of work as indirect advertising – especially the regular shout-outs.

If you can think of something to give others which has some value, it will hopefully work to attract and then keep patrons.

Four: Regular Content over time is your friend

After launch, I began to regularly release content for the next few months. This gained just a couple of patrons in that time and then I kind of ran out of ideas…

Six months later I decided to re-launch with a brand new idea for exclusive content. That idea now represents 19 Twitter Coaching sessions and much more. Running point with that content is the regular influx of new patrons and patrons who have stayed. Since re-thinking and re-launching I have churned out content every month, so if you can think of content that has scope to be a series or regularly released, it will help.

Alongside the regular content, time is your friend because starting out can be hard on Patreon, and the more content you have, the more lucrative it will appear for potential patrons. A few month’s of exclusive posts is way better than just a handful. That re-launch month I put out nine different posts which gave potential patrons plenty of choice. Now I tend to release something at least every week/ten days. This frequency hasn’t let me down yet.

Five: The odd freebie helps…

Having exclusive content behind a paywall is great, but littered amongst my content is the odd freebie that aims to attract newer faces. Some of my Twitter coaching sessions are free for all to listen and this works quite well to give potential patrons a taster of what they could be investing in if they do sign up.

Many of my other guides premiere over on Patreon and will then later release on my blog with the original post linked.

I have even released a short snippet of a book narration for free and put the longer version behind the pay wall.

Bonus: Pick your moments on social media…

Now it might be easy to say that I’ve got thousands of followers on Twitter so surely that means its easy for me to attract patrons right?

Well, actually its been quite difficult because like a lot of platforms they tend to limit the reach of certain posts/subjects. Sharing anything Patreon based on Twitter hasn’t really done particularly well in terms of visibility for me. There is a lot to unpack with this subject but I have managed to attract people from Twitter to my Patreon but in a certain way.

We all want to shout about our content and tell the world we’ve got a Patreon, and I did that to begin with. Now I pick my moments on social media and share my content on occasion. Picking the right time is kind of dependent on your own circumstances but I’ll just say, less is more.

You’ll find my Patreon link in the bio of my Twitter profile and so whenever any traffic comes to my profile, its one of the first things someone will see. Sometimes just working on attracting others to my profile will naturally drive traffic to that link in the bio.

Overall my Patreon journey has been incredibly rewarding and to have loyal patrons paying their hard earned money to access my exclusive content is a dream come true, it is also really motivating so I’m going to carry on. I’ve got plenty of ideas for exclusive stuff and of course you’ll find it right here.

If you are thinking of starting your own Patreon journey my advice is simple, make sure you have a stack of content at the ready and keep creating.

You can find my Patreon here and it is stacked full of resources for creatives who want to get better results on Twitter, publishing, and so much more. There is even a full length sci-fi western novella.

Top Guides of 2022

2022 has been a year of learning for me. From selling books way more regularly to hitting big-time milestones on Twitter. I’m a big believer in passing on the stuff I have learned and so here are my Top guides of 2022…

From the book basics, the everyday stuff to even selling related solutions, this guide lays out how to sell books on social media.

Twitter is the engine room of my online presence and book selling. The concept of treating it like a bar has helped me find thousands of followers. This bar analogy guide lays it all out…

Continuing with the Twitter theme and introducing my best guide based content about the platform is my Twitter Coaching Sessions. These Patreon exclusive audio sessions which are now nearly 20 episodes strong lay out in detail my Twitter experiences.

BookBub has been a hot button topic for me in recent years. Especially after my second featured deal resulted in 10,000+ book downloads in a single day. Somehow this year I managed to secure a deal for my debut novel Open Evening which paved the way for my wider Order of the Following Series to find more success than it has ever had!

As an indie author, I am always conscious of trying my best to get more reviews for my works. Most of us who are published will know the struggle we face with finding them so here are 5 ways to get more…

Thanks for reading! You can find a lot more guides via the resources section.

Check out my Patreon for the exclusive stuff!

The Reluctant Book Marketer Podcast – Branding on Twitter

Shout-out to The Reluctant Book Marketer Podcast hosted by fellow author Jody Sperling for recently having me as a guest.

In this episode we talk about Twitter branding and the wider journey of being an author in the social media age.

You can listen here via Spotify

Or here via Substack

Jody has recently launched a Kickstarter for his soon to be published guide book ‘The Seven-Figure Marketing Mindset For Novelists’. You can check that out here.

Weekly Ramble #153

Reaching 35,000 Twitter followers is a hell of a milestone. To have that many people compelled to follow my efforts on a strange word party based platform carries a feeling that perhaps I have made it to some extent.

My secret is probably to never feel fully content and to always chase more. Good results foster even better results and on a platform like Twitter all you need is a little growth to tell you things are good and suddenly that growth can explode. It hasn’t been an easy journey and time has been the governing factor because there are no easy or quick fixes for me. People do often ask how but I would more look to why for the answer and that is because I never gave up.

Those who do keep going in creativity find rewards for their craft and in the social media world they also find others to stand beside. My following on here and across the platforms is heavily populated by fellow creatives who I’ll never consider my competition but my team mates. All of this is driven by a state of mind and a thinking that resonates with that attitude. Social media does have many pitfalls bit is also one hell of a beacon for many including me.

Just what is that beacon broadcasting? Hope, for those who can see within.

To those who do follow me on Twitter, over 35,000 of you, thank you.

The Five Elements of Tweeting Success

Welcome to a reflective anniversary post celebrating my first year on Patreon. In that time I have churned out a bunch of fiction and guides mainly aimed at helping fellow creatives get better results on Twitter. In my many audio coaching sessions, I often refer to the 5 elements of Tweeting success and so here they are, in detail and this post is free for all so everyone can get a taste of what type of content you can access for just a few dollars a month.

Grab your multi pass and if you get that late 90’s sci-fi reference you have my appreciation but either way follow my words.

So during my many years of tweeting into the void, I have found that void eventually answered back when my tweets aimed to do one, or several of these 5 things:

As long as you aim to inspire, inform, entertain, give value or incentive then you will eventually see good results. So what do I mean by each?

Read the rest here

Let’s Talk About… Twitter Statistics

Converting any kind of social media traction into sales, follows or anything else is really really hard. It takes a boat-load of dedication, time, patience and the sheer will to move mountains to sometimes feel like you are making any progress – that’s how it feels to me every so often but it is not impossible to turn your social media into some level of success. This post will highlight the difficulty us creatives can face on social media whilst also providing a few solutions to help move the needle.

The inspiration for this post came from my recent ‘break’ from social media, now I say ‘break’ but really I just reduced my efforts for a few weeks for a little self repair. For all the things social media can be, it can be a drain on one’s mental health and can also be addictive so its good to take a break every now and then and focus on the to-do list.

Tip: When it comes to social media, you always come first. So does your mental health. There is no shame in practicing self-care and you can only do what you can do. Take a break if you need to.

For someone who has built their Twitter presence from zero to 30,000+ it took a long time to get to where I am now and so I went forth into this recent break knowing the majority of my numbers across platforms along with sales would drop, and I was right.

So for perspective, let us look at the Twitter numbers for May before I reduced my presence and tweeting whilst cross referencing that with book sales:

Now everyone’s Twitter is different, including numbers but May was an awesome month for me which was mainly driven by the grey bars on this graphic which represents Tweets. In simple terms, the more you Tweet, the more you get back eventually.

For me, any impressions over 20k a day is the sweet spot and means good things should eventually happen such as more followers and even book sales. Anything below that for a period of time and everything slows down. Because everyone’s Twitter is different, you’ll probably have a different sweet s[pt number. Using the Twitter analytics via the browser version should help you dive deeper into your own numbers.

Here are my book sales for that period:

Now these a pretty good numbers, with a little paid advertising thrown in at the mid point but most of my regular day-to-day sales come from Twitter and so I have to keep those numbers up.

Let us now look at what happens if I reduce my Tweeting which I did in June.

The numbers pretty much halved and then after the 60k spike, they dropped below that ‘sweet spot’ and over time the sales dipped.

So the numbers say it all. Less tweeting for me equals way less regular sales. Now by July I decided to do something about this and began upping my Tweeting. It took a few days but I managed to push the numbers back up to that ‘sweet spot’ and even sold a book for my efforts.

I keep a close eye on the Analytics of my Twitter and its pretty good for indicating what is needed to get the numbers up. But what was I Tweeting about?

Tip: As long as it aims to inspire, inform, entertain, give value or incentive then a Tweet with these things should be well-received eventually. Quantity is key.

Now this post is just a slice of the Twitter pie and you can read so much more for free via the resources section of this very blog.

If you want a detailed deep dive at how I have turned my Twitter into a book selling machine then do check out my Twitter Coaching Sessions here. As you can see one of my students A-M is benefitting from it. Thanks for reading!

The Twitter Bar Analogy: Creating a Nice place to be…

Hello loyal followers, today I’d like to share this guide from earlier this year all about Twitter – this bar analogy will also be the subject of my next Patreon Twitter Coaching Session…

Lee's Hall of information

The majority of people enjoy nice experiences and the same can be said for most people on social media. A nice or pleasant social media experience can lead to so many possibilities from making new friends and connections, to even earning someone else’s trust or perhaps making a sale. Subconsciously and over many years, I made my social media presence across the platforms a nice place for my followers to hang out. This was also driven by how welcome I have been made to feel by so many others. Because social media is sometimes viewed in a negative light for many reasons, being pleasant tends to stand out.

I’m going to use this post to talk about Twitter in particular and how for me it compares to a bar or pub. Those who know me will also know I love an analogy! As of today my Twitter stands at nearly…

View original post 1,408 more words

June 2022 Wrap-Up

We’re in July already! I guess time flies when your tweeting, reading, reviewing, blogging and content creating. June has been an eventful but good month and so here’s a wrap-up of things that happened – I have over 1000 awesome blog followers now so I should take this stuff a little more seriously… Let us dive in

Book Promotion Results

My latest book promotion efforts that unfolded in May were released and laid out in this post that explains who I advertised with and how I got the results. Of course my Rock Star Patrons had a first look before anyone else.

Indie Book Reviews

The central pillar of my blogging content and sanity is reading and then reviewing indie books. In June I hit my halfway point of the reading challenge. And I read and reviewed seven indie books throughout the month!

Twitter Milestone

The numbers just keep getting better on Twitter and it was only a month ago that I hit 30k and now its at 32k followers! Thank you to those who do support me on the platform!

Patreon is now full of Resources

For the last few months I have been working on filling my Patreon with guides and of course Twitter Coaching Sessions which there are now 10. And the wonderful thing is I have Patrons! Thank you to those who have signed up.

From Profile basics to ensure lots of new followers to selling or promoting books, my near 10 years of experience on Twitter is laid out in detail or anyone to follow and find success.

More sessions are coming soon but for less than $2 a month to sign up and access it all – that’s a bargain! More info here.

1000 Blog Followers!

And so I have saved the best until last because after many years of blogging into the void and then blogging to an audience who believed in me I have achieved what I thought was once impossible. This blog is now followed by over 1000 good people!

It has taken time, words and encouragement from a growing following to get here. You can read all about my journey in this little celebratory post.

Of course thank you for joining me. Whether it was today, yesterday or whenever, you rock!