Weekly Ramble #153

Reaching 35,000 Twitter followers is a hell of a milestone. To have that many people compelled to follow my efforts on a strange word party based platform carries a feeling that perhaps I have made it to some extent.

My secret is probably to never feel fully content and to always chase more. Good results foster even better results and on a platform like Twitter all you need is a little growth to tell you things are good and suddenly that growth can explode. It hasn’t been an easy journey and time has been the governing factor because there are no easy or quick fixes for me. People do often ask how but I would more look to why for the answer and that is because I never gave up.

Those who do keep going in creativity find rewards for their craft and in the social media world they also find others to stand beside. My following on here and across the platforms is heavily populated by fellow creatives who I’ll never consider my competition but my team mates. All of this is driven by a state of mind and a thinking that resonates with that attitude. Social media does have many pitfalls bit is also one hell of a beacon for many including me.

Just what is that beacon broadcasting? Hope, for those who can see within.

To those who do follow me on Twitter, over 35,000 of you, thank you.

The Five Elements of Tweeting Success

Welcome to a reflective anniversary post celebrating my first year on Patreon. In that time I have churned out a bunch of fiction and guides mainly aimed at helping fellow creatives get better results on Twitter. In my many audio coaching sessions, I often refer to the 5 elements of Tweeting success and so here they are, in detail and this post is free for all so everyone can get a taste of what type of content you can access for just a few dollars a month.

Grab your multi pass and if you get that late 90’s sci-fi reference you have my appreciation but either way follow my words.

So during my many years of tweeting into the void, I have found that void eventually answered back when my tweets aimed to do one, or several of these 5 things:

As long as you aim to inspire, inform, entertain, give value or incentive then you will eventually see good results. So what do I mean by each?

Read the rest here

Let’s Talk About… Twitter Statistics

Converting any kind of social media traction into sales, follows or anything else is really really hard. It takes a boat-load of dedication, time, patience and the sheer will to move mountains to sometimes feel like you are making any progress – that’s how it feels to me every so often but it is not impossible to turn your social media into some level of success. This post will highlight the difficulty us creatives can face on social media whilst also providing a few solutions to help move the needle.

The inspiration for this post came from my recent ‘break’ from social media, now I say ‘break’ but really I just reduced my efforts for a few weeks for a little self repair. For all the things social media can be, it can be a drain on one’s mental health and can also be addictive so its good to take a break every now and then and focus on the to-do list.

Tip: When it comes to social media, you always come first. So does your mental health. There is no shame in practicing self-care and you can only do what you can do. Take a break if you need to.

For someone who has built their Twitter presence from zero to 30,000+ it took a long time to get to where I am now and so I went forth into this recent break knowing the majority of my numbers across platforms along with sales would drop, and I was right.

So for perspective, let us look at the Twitter numbers for May before I reduced my presence and tweeting whilst cross referencing that with book sales:

Now everyone’s Twitter is different, including numbers but May was an awesome month for me which was mainly driven by the grey bars on this graphic which represents Tweets. In simple terms, the more you Tweet, the more you get back eventually.

For me, any impressions over 20k a day is the sweet spot and means good things should eventually happen such as more followers and even book sales. Anything below that for a period of time and everything slows down. Because everyone’s Twitter is different, you’ll probably have a different sweet s[pt number. Using the Twitter analytics via the browser version should help you dive deeper into your own numbers.

Here are my book sales for that period:

Now these a pretty good numbers, with a little paid advertising thrown in at the mid point but most of my regular day-to-day sales come from Twitter and so I have to keep those numbers up.

Let us now look at what happens if I reduce my Tweeting which I did in June.

The numbers pretty much halved and then after the 60k spike, they dropped below that ‘sweet spot’ and over time the sales dipped.

So the numbers say it all. Less tweeting for me equals way less regular sales. Now by July I decided to do something about this and began upping my Tweeting. It took a few days but I managed to push the numbers back up to that ‘sweet spot’ and even sold a book for my efforts.

I keep a close eye on the Analytics of my Twitter and its pretty good for indicating what is needed to get the numbers up. But what was I Tweeting about?

Tip: As long as it aims to inspire, inform, entertain, give value or incentive then a Tweet with these things should be well-received eventually. Quantity is key.

Now this post is just a slice of the Twitter pie and you can read so much more for free via the resources section of this very blog.

If you want a detailed deep dive at how I have turned my Twitter into a book selling machine then do check out my Twitter Coaching Sessions here. As you can see one of my students A-M is benefitting from it. Thanks for reading!

The Twitter Bar Analogy: Creating a Nice place to be…

Hello loyal followers, today I’d like to share this guide from earlier this year all about Twitter – this bar analogy will also be the subject of my next Patreon Twitter Coaching Session…

Lee's Hall of information

The majority of people enjoy nice experiences and the same can be said for most people on social media. A nice or pleasant social media experience can lead to so many possibilities from making new friends and connections, to even earning someone else’s trust or perhaps making a sale. Subconsciously and over many years, I made my social media presence across the platforms a nice place for my followers to hang out. This was also driven by how welcome I have been made to feel by so many others. Because social media is sometimes viewed in a negative light for many reasons, being pleasant tends to stand out.

I’m going to use this post to talk about Twitter in particular and how for me it compares to a bar or pub. Those who know me will also know I love an analogy! As of today my Twitter stands at nearly…

View original post 1,408 more words

June 2022 Wrap-Up

We’re in July already! I guess time flies when your tweeting, reading, reviewing, blogging and content creating. June has been an eventful but good month and so here’s a wrap-up of things that happened – I have over 1000 awesome blog followers now so I should take this stuff a little more seriously… Let us dive in

Book Promotion Results

My latest book promotion efforts that unfolded in May were released and laid out in this post that explains who I advertised with and how I got the results. Of course my Rock Star Patrons had a first look before anyone else.

Indie Book Reviews

The central pillar of my blogging content and sanity is reading and then reviewing indie books. In June I hit my halfway point of the reading challenge. And I read and reviewed seven indie books throughout the month!

Twitter Milestone

The numbers just keep getting better on Twitter and it was only a month ago that I hit 30k and now its at 32k followers! Thank you to those who do support me on the platform!

Patreon is now full of Resources

For the last few months I have been working on filling my Patreon with guides and of course Twitter Coaching Sessions which there are now 10. And the wonderful thing is I have Patrons! Thank you to those who have signed up.

From Profile basics to ensure lots of new followers to selling or promoting books, my near 10 years of experience on Twitter is laid out in detail or anyone to follow and find success.

More sessions are coming soon but for less than $2 a month to sign up and access it all – that’s a bargain! More info here.

1000 Blog Followers!

And so I have saved the best until last because after many years of blogging into the void and then blogging to an audience who believed in me I have achieved what I thought was once impossible. This blog is now followed by over 1000 good people!

It has taken time, words and encouragement from a growing following to get here. You can read all about my journey in this little celebratory post.

Of course thank you for joining me. Whether it was today, yesterday or whenever, you rock!

Reaching 30,000 Twitter Followers

Everyday I am on twitter. And over some years I’ve learned a lot about the platform as well as a lot about myself. Reaching 30,000 followers wasn’t a solo effort because like most social media platforms, success is mainly defined by those you interact with and others ultimately decide your success. In this post I am going to reflect on how I got to that number.

There was a time not too long ago where my tweets seemingly fell upon deaf ears. And back in April of 2020 my Twitter was nothing like it is now but then things started to gradually change. During a time of uncertainty I was granted probably the greatest gift you can give a writer; time. And looking back, I spent it figuring out the best possible way to turn my Twitter into something much more than it was. And to me, much like writing, Twitter is a journey of self discovery.

With 3,000 or so followers at that time and not a lot of engagement I dove in to the platform. Using some stuff I’d already realised about the platform’s potential and with some consistency, things began to change. It took time, it took effort and it took a boat load of constant trial and error. Everyone’s Twitter is different but the application of trial and error is something everyone can do pretty much everyday, even just for a few minutes.

From figuring out what time the majority of my following is online to see my tweets to simply learning that replying to those who reply to you is incredibly beneficial for visibility amongst so many vital lessons. The time I spent self-learning about this strange but wonderful conversation driven app started to churn out results. From book sales to blog views, from followers to friendships and even important contacts who would help me with BETA reading or even editing of future works.

I was talking and people from all over the world started listening whilst that following was gradually growing. By the end of 2020 I reached 5,000 followers and year later it was 20,000. All of this was driven by spending time and figuring out the value of being conversational. That’s all this is at the end of the day and for someone who finds dialogue a natural habitat – lets face it, most writers do. I eventually turned my Twitter into something truly worth having in my life.

Books were selling every 10 days in 2020 and today its near enough every few days which is also driven by mainly Twitter. My presence and persistence has paid off in so many ways, from building friendships to even having a purpose to those sales.

All of what I figured out gave me the best chance for others to ultimately decide my success, and if I could sum up everything I have done for people to decide my success on the platform it would simply be this:

For all the things you want to be on social media, just be kind. Kindness sticks out these days and good people will remember you for it.

To those who do follow me on Twitter, now over 30,000 of you, thank you. I’ll be recording a special celebration Twitter coaching session this week which will be free to listen to.

Below you’ll find some of my better resources for Twitter success.

Twitter Coaching Sessions – Pt 1 and 2 are Free to listen to. Sign up to listen to the rest.

Building an Algorithm of Trust – for better results on Twitter

Tips for Better Twitter Engagement

Nine Years on Twitter – What I’ve learned

Weekly Ramble #146

Just a few years back the concept of reaching 30,000 Twitter followers is something I would have laughed out loud at. Not anymore. And this journey has known zeros often but not today because I’ve reached that once impossible seeming milestone on the platform.

Of course and above all, this has not been a solo effort or journey. Much like all of my successes, they have been governed by others. And the help of others is what has pushed me to go further and dream bigger. I am nothing without the fantastic support of you and the now 30,000 followers who give me reason to keep going. This creative journey has been hard and every now and then it does bite me on the rear end but, the rewards are huge and this is a defining turning point.

But how? And what advice would I give to anyone looking to grow on social media as a creative? Just be open and do your best to build conversational bridges. My agenda has never really been to make money – I suppose that’s what has driven me to try and find something else and I have, conversation, support and consistency, they are just three of the many elements that make up the factors of my Twitter success. If you can offer something, someone out there will probably be motivated to take it. That and the sheer will to never ever give in, no matter what adversities I’ve faced internally and externally. Rewards come to those who work and keep going.

There is a hell of a lot more to come from me and you can expect a lot more content based on my Twitter experiences soon. For now, be sure to check out my Twitter Coaching Sessions here.

Thank you for the support!

Twitter Coaching Sessions – Coming Next Week

And so a new venture emerges with the aim to help fellow Twitter users navigate their way to success. This month I have been busy recording an exclusive series of audio sessions all about my journey on Twitter and now I am ready to share it with the world! That is of course after getting over the fact I am not a fan of hearing my own voice recorded…

Next week I shall be releasing the first four sessions over on Patreon while Session’s 1 and 2 will be free to listen. The first two sessions are over thirty minutes and my aim is to then release everything else exclusively to Patrons who sign up for less than $2 a month. So just what will these audio sessions be about?

Having spent nearly 10 years on Twitter I’ve learned a lot about the platform, from what to tweet about to what makes a perfect profile to even more technical stuff like selling books regularly and constantly increasing my following. In January of 2021 I had around 5,000 followers and today it is nearly 30,000. Back then I would sell a book through Twitter every 10 or so days and now I sell a book nearly every other day. My aim is to pass on all of my wisdom exclusively to Patrons and this series of coaching will consist of multiple sessions covering pretty much everything I know to find success as an author and content creator online.

It has taken me many years to figure out social media marketing and these sessions will equip you with the best possible chance in hopefully way less time it took me.

Promoting this new venture is going to be quite a journey especially on the social media platforms that will probably try to hide much of my advertising efforts but I’ve got this far so I am ready!

You can find my Patreon here where there are a few guides and some fiction currently available to read.

The Twitter Bar Analogy: Creating a Nice place to be…

The majority of people enjoy nice experiences and the same can be said for most people on social media. A nice or pleasant social media experience can lead to so many possibilities from making new friends and connections, to even earning someone else’s trust or perhaps making a sale. Subconsciously and over many years, I made my social media presence across the platforms a nice place for my followers to hang out. This was also driven by how welcome I have been made to feel by so many others. Because social media is sometimes viewed in a negative light for many reasons, being pleasant tends to stand out.

I’m going to use this post to talk about Twitter in particular and how for me it compares to a bar or pub. Those who know me will also know I love an analogy! As of today my Twitter stands at nearly 30,000+ followers and it is also my primary method to sell books. Every day I am present on the platform and regularly my posts are seen by lots of people everyday. Twitter presents a wonderful opportunity for anyone to speak and find others to connect with pretty much instantly. For those of the writing persuasion, its a natural fit as Tweeting is mostly dialogue and whether you write fiction or news articles, poetry or screenplays – dialogue turns that Twitter machine.

Artwork via Pixabay

Think of your favourite bar, pub or restaurant – a place you’ve had a nice experience and would most probably return to. Now I want you to think why you enjoyed your time there and what factors made the experience worthwhile. The same can pretty much be applied to who you engage with on Twitter and how you engage with them. We’re going to look at why a good experience in a hospitality setting is similar to Twitter.

First Impressions – The Basics

Imagine if you will, the first thing you see when heading out for the evening is the venue and of course the signage for the bar/pub/place outside – for Twitter this is your profile. From your handle to profile picture, banner and pinned Tweet and recent tweets. All of this comes into account when someone has been intrigued enough to check out your profile. Much like the physical building of the bar you face, does your profile resemble what you expect a decent approachable venue to look like?

From the signage (your name, handle and bio – are they clear in what you are about?) to just the general look of the place (your profile picture and banner – are they professional looking or at least friendly/approachable in appearance while also relaying what you have to offer?) There’s a sign outside advertising two for one cocktails (your pinned tweet – does it relay what you are about? – it could be a link to your book or something recently compelling that you want an audience to know about.) You have a pinned tweet right?

All of these basic visual things are first impressions. And most of us know that first impressions are quite important. Getting the balance on all of the above is the difference between being followed or engaged with or not. Before anything else you need engagement and your profile is key to that.

Yep, that’s me trying to be artistic

Heading Inside – Conduct

Most visitors to a bar or hospitality venue will decide within the first few steps whether or not they are going to spend extended time there. In those settings there are a bunch of inputs like lighting, odour, sights, noise, décor and layout but the same can also be applied to your Twitter. This is the part where a potential follower has scrolled down your profile to check out some recent tweets.

Near enough everything on my Twitter is governed by what I tweet about and so if your subject matter and content isn’t inviting it won’t receive any engagement. I generally Tweet about something that inspires, informs, entertains, gives value or has some kind of incentive – the more of these five elements of conduct a tweet has, the better. And the best way to figure out what works is to spend time Tweeting things that include this stuff while also being approachable. Someone who has a feed full of links probably won’t get much engagement much like someone who tweets about angry stuff or heavily opinionated stuff. We want to make solid connections here who might be our customers some day or they might even help us someday or vice-versa. Keeping things relatively light most of the time will make a good impression.

So as for this bar, you’ve stepped inside to see the lighting is ambient, the layout is clear, there are no bad smells, the customers aren’t noisy or hostile and the staff are inviting. You take a seat and order some drinks which there is a nice range of (your potential follower sees your tweet subject matter which ranges, your tweets are mostly friendly and approachable). The staff check up on you every so often – not in an overbearing controlling way, but in a finely balanced non-intrusive way (you reply to people who engage with your tweets, even if it is a simple thank you – this is a major booster for many things.) If you can, try to be like good staff at a venue – above all, good hospitality staff make good hosts.

Keeping Customers Engaged – The Long Game

Now your customer has had a drink we need to keep them interested so they can spend more money (followers choosing to follow and engage with you more) – bars or restaurants will have a range of food and drink to help this and if it is of a high quality, people will stay – the same can be said about your Twitter. What are you offering your followers in order for them to stick around?

Time and incentive go hand in hand here along with conduct, remember the five elements of conduct. If you spend time on the platform, tweeting and offering incentive, you won’t ever have to worry about customers leaving after one drink (losing followers). They’ll move on to ordering food or snacks (buy your books, visit your blog, invest in you, become you friend or simply just be there beside you on the platform), some will even invite their own friends. You don’t have to give a lot to provide incentive – incentive is just another word for offering something which includes: being friendly, helping others, engaging with others, following others, retweeting other folks tweets, liking their tweets – all of this is free. Even just spreading some positive thoughts online goes a long way.

This stuff will eventually turn heads towards your profile and tweets while also building a level of trust. Any venue that provides hospitality is a success because of the overall customer experience and the same can be said about twitter. Give your followers reason to engage with you and everything else will eventually fall into place. Reputation takes time to build and being a good host will help you grow that and eventually your Twitter will be known for being a nice place – something which resonates with mostly everyone. This is a long game and one you can certainly win.

I hope this analogy helps your Twitter growth and here are some specific basics that I do frequently to grow:

Show up everyday – even if I am busy with work or social stuff, I make the effort to spend even just a few minutes responding or even scheduling a tweet or two.

Try new things constantly – I am always trying something new, from sharing something I haven’t showed anyone before to even just tweeting a lot more. Change it up until you find what works for you.

Share more important stuff later on in the day – as the day unfolds more and more people log in to Twitter so by the evening here in the UK there are several time zones in the world that are online so I’ll plug my books and blog stuff later.

Reply back if applicable/possible – replying back will boost visibility on your tweets and others will see that you are engaging and will want that also.

Keep going – yesterday might have been a slow day but the twitter machine moves quickly and every day is a new day to seize the opportunity.

Thank you for stopping by. Quite soon I shall be releasing a series of audio based coaching sessions based on my Twitter experience, you can read more about that here.

For those who want some further reading do check out the resources section which is packed full of free-to-read guides on twitter and the wider subject of book marketing.

For some further listening, on my Patreon I have an audio series based upon my Twitter experiences with a hope it will help a fellow creative. Sessions 1 and 2 are free.

Those who do sign up to my Patreon will receive regular shout-outs for them and their books/creative things via my Twitter.

Of course my journey is also laid out in guide book Consistent Creative Content which is available now on Amazon!