Building an Algorithm of Trust – How To Get Better Results On Twitter

As of January 2021 192 million people use Twitter. That’s an opportunity to connect and engage with a lot of people. Opportunity is probably the best way to describe the platform which is basically a word popularity contest with the focus on connecting through those words to create meaningful relationships with others.

From my own experience, if you are on Twitter to simply sell something, you might struggle to get any type of decent results. But how do you get better results at Twitter? There is no short answer but this guide will explore and try to answer that question…

Statistic reference via: Oberlo.co.uk

Time and Consistency with Perspective

It has taken me since 2013 and at least one absence from Twitter to finally get any level of high engagement on the platform, but let’s be real here with some grounded perspective. Any number of likes, retweets, comments or follows is good engagement no matter who you are. One or two likes for a tweet is a success in my eyes and anything more is very good. Twitter has a specific psychology that requires some time to figure out.

There is no specific way to measure how long it takes to figure out, some grasp it quicker than others but getting better results will mostly be governed by time and consistency – showing up regularly over a length of time.

For absolute beginners perhaps tweeting ten times a day is too much to start with. Take it steady and let people get used to you being there. Tweet a few things every day, comment on other tweets from folks you follow – show genuine interest but don’t be too enthusiastic or pushy, stay cool and patient.

What should you be tweeting about? We’ll get to that soon but first we need to understand how the tweet machine works and it is very much a machine in my eyes.

Algorithms

I’m not really qualified to say how the underbelly of Twitter works and Google knows the specifics. There are those who regularly mention a thing called algorithms which as far as I understand is a computer based pattern learning thing. Theory is, if you are consistent on twitter it will eventually work in your favour and push those tweets of yours to more followers. My learning comes from experience and all you have to do is go on over to my profile and see how many wonderful followers engage with my tweets regularly.

It took time and consistency to reach that level. There is another algorithm that isn’t computer or tech based and it is also known as trust. Over many years my followers have come to trust me through the content I post and when someone trusts me they are invested in me. If someone invests in you personally they will eventually buy your product or service out of loyalty. I have zero expectation or even an agenda to sell to people in this way, it just happens naturally and mainly through presence (being present, not personality, I don’t have any of that…)

For example take a household cleaning product you buy on a regular basis. You keep buying more because you trust it does the job you expect it to. That’s brand loyalty and that can be achieved on Twitter also.

But what should you shout into that void to earn that algorithm of trust?

It may seem like you are simply dropping those words into a void and it will feel that way for some time but eventually that void will answer if you keep going. Too many folks give up on twitter too quickly. Going from zero to millions of followers isn’t going to happen quickly but you don’t need a huge following to get results. I’ve seen hundreds of authors come and go from Twitter because they feel like they are getting nothing from the platform. Translation: They are not selling any books for the effort they put in. But to me that’s not the idea of being on Twitter for the most part.

I don’t know who said having a Twitter account alone will sell books or sell anything but that seems to be the consensus for some. Of course not everyone thinks this is the case but if you’re an author who gets a lot of Twitter engagement I can near enough guarantee it’s because you tweet less about your work and more about other things which provide value to others. Remember, Twitter users want to invest in you as a person way before they consider buying something from you.

So what are these other things?  

Personally and from experience there is a huge range of content ideas for twitter but as long as it informs, inspires or has value then you are going to get something back – that is broad but also a fantastic opportunity to be creative. I tend to stay away from anything heavily political or even something that divides opinions – there are just other fun things to tweet about and it should be fun.

Sharing links tends to get less engagement as Twitter wants you and others to stay on the platform. My top tip: Drop that link in the comments below your tweet or leave it in your bio instead.

Images and visual stuff is great. From memes to a selfie. Did I mention a real picture of a real person goes a long way?

Sharing positive things is always going to get a good level of engagement. I can’t really remember many authors in the past sharing their sales statistics but I do and because I have a large audience of authors, it gives them hope that they can achieve the same. Give someone hope and you’ll earn their trust – we’re back to that algorithm again but sharing successful moments is inspiring to many others.

Helping someone in any way will always result in positive engagement. For the last three years I have read and reviewed over a hundred Indie Published Books. I support the industry and try to help a fellow wordsmith, there’s nothing more genuine than helping those around you just because I know their struggle. I shout about helping people because eventually it will probably make the literary industry better – a big ambition but achievable over time.

Commenting on other users tweets will push up your algorithm (the actual computer one, if it exists) and spread your presence wider to more people.

Hashtags should never be overlooked. I tend to include one or two in every tweet.

Play the long game. There aren’t many quick fixes. Doing the work will work eventually.

Above all being a person and not a link or book link sharing machine on Twitter will get you better results eventually.

You have to build you own…

Over time with consistency and patience you’ll eventually build your own algorithm of trust. Much of what I say may sound easier said than done but I have done it and achieved it. I’m selling a lot more books now through Twitter even though my focus has been more on getting a bigger following and just enjoying the ride while learning from others.

The campfire Analogy…

This has been a kind of Ted Talk but I want to finish with an analogy that I hope anyone on Twitter or thinking of joining the platform can understand…

So you’ve set up a small campfire on the edge of some woods (you’ve created a Twitter profile).

This nice spot is adjacent to a path, that path is then connected to a much wider path where people walk, jog, cycle and appear along frequently. (Basically the wider twitter community, no specific demographics)

You begin to talk to yourself while the small fire crackles away. There is a little warmth but other than the low hum of your quiet voice it’s pretty desolate.

You then talk a little louder (your tweets are specific to your interests, if you’re an author you use the writing community hashtag).

It might feel like you are talking to yourself but that busy path is ever so near. (it feels like you are talking to yourself. This is normal for a while)

A little time passes and someone along that wider path hears you talking (the hashtags amplified that voice of yours).

This person then moves onto the path adjacent to that campfire of yours, (you’ve attracted the attention of a specific demographic you’ve got something in common with).

You talk to this person as they have just replied to you. (they commented on your tweet). It was a brief but a pleasant exchange. This passer by then decides to come off that path and sit at your campfire (congratulations, you’ve just earned a follower).

Because this follower responded to something you said, you now tweet more about the subject you exchanged engagement with. You also talk directly to them (you follow them back).

Other passers-by begin to hear this follower talking to you and some at the very least stroll past the campfire. This one follower has sat at a few campfires before and those who he sat with can see the engagement you are having, (mutual followers of that first follower see your tweets in their feed).

You keep talking and exchange engagements. Some of these mutual followers have now walked by and sit at your camp fire. You talk to them also (follow each other). These folks even bring their own logs and the fire grows in brightness and warmth (more engagements happen, subjects range).

More folks who have been to other campfires see your campfire is a two way conversation and come to sit by it. (Your following steadily increases because you are talking and including them and you are present consistently over time).

The subjects you talk about are interesting and engaging. More passers-by join the congregating people already by your now roaring fire. You’re going to need more seating soon but you keep talking because these passers-by have become important connections. They have invested in you and trust you because your word is good and honest which started literally with you talking to a campfire. How do you know what to talk about everyday – you get better at this the more you do it. It even feels warm inside…

Some of these passers by now want more from you and so they see you have a product or service available that they know will be trust worthy or will at least provide something which will make them feel good, (You’ve grown your own algorithm of trust over time, as an author or content creator these followers buy from you).

You share with these fellow camp fire members how you got to this point. They eventually take on some of what you have learned and in their spare time they go and start their own campfires and the cycle continues, (you see others being successful at twitter also, they didn’t give up and kept talking also).

Although this is a specific analogy in a perfect scenario, it highlights the importance of being social no matter where you start.

Thank you reading what is a lengthy and quite detailed post. Hopefully it is useful and if you like this there are plenty more guides over in the resources section. I also have a self help guide book coming next month! Peace out, rock and roll man!

Awesome Recommended Indie Reads

Ah, the reading, reviewing and recommending of books. The truth is I haven’t done one of these posts in quite a while and considering it’s Indie April, now would be an awesome time to share some awesome indie books. Let’s dive in…

‘From Voiceless to Vocal’ by Danielle Larsen

The first awesome book on our list is a bravely told memoir that highlights the journey of Danielle Larsen while focusing on mental health and her relationship with an abusive partner. These are sometimes difficult subjects to talk about but in this book they handled with grace and the story is ultimately inspirational. To quote my recent reviewThis book acts as guide in some senses to spread awareness while also informing others. The narration style feels natural and relays every moment with dignity and there are some moments when you cannot help but feel for a person who has been through so much…’

‘How to Market a Book: Overperform in a Crowded Market’ by Ricardo Fayet

We’re moving into book marketing territory now with what stands as a pretty extensive and awesome guide for authors. Anyone looking to seriously make a career out of their words can benefit from this guide which is basically a bunch of Reedsy blog posts packaged together in one place and a whole lot more. I came across this one via Reedsy Discovery as I have been a reviewer for their platform for nearly a year now. This one is definitely worth a look! You can read my full review here.

‘Deification’ by Brooklynn Dean

The newest release from Brooklynn Dean did not disappoint and according to twitter she is already working on the sequel. Using intimate description and a unique style this tale of apocalyptic proportions will take you places, they might be violent and brutal places but I could not look away. From the obvious symbolism to the lesser visible deeper meanings in this book, ‘Deification’ is an awesome encapsulating read. Here’s my full review.

‘Raven Woman’s Tavern’ by Laura Koerber

From the first line of the blurb I was already hooked and this book was right up my alley as they say. Set in a dystopian type future the story focuses on a small forest town as an aging and sparse population try to get by. They are disturbed when a group of younger Militia turn up and well, the Raven woman works her magic so to speak. I thought it was an awesome read and you can check out my review here.

‘Pestilence’ by Susie Kearley

Now the past year might have felt like the apocalypse to some but this book lays out in detail what could happen if a fungus could really bring the end of days. From the emergence of a new wonder drug to this fungus brought into existence by a warmer climate, Pestilence is a charmingly British but very well thought out read. Susie Kearley had this novel in the pipeline for thirty years and you can tell she has worked incredibly hard to bring it to publication. Although it is a longer book it doesn’t feel that way as the pages fly by. An awesome read and you can find my full review here.

That wraps things up for now. You can expect a new indie book review hopefully by the weekend. Thanks for stopping by!

Weekly Ramble #104

As creators who release our work into the public domain we’re always told to prepare for good and bad reactions but it seems none of us are ever told to prepare for the effects of almost instant and explosive success. The truth is and since my book got thrown in front of a huge main stream audience of 10,000 plus, I haven’t been the same and then this weekend just gone I broke more sales records. Things are growing in a short space of time. My mind is still processing how monumental an achievement it was to get that many people download something that’s mostly unknown and then even more awesome things happened.

Recently I’ve found it difficult to think of new ideas and create new works. The sheer level of attention, reviews and continuing aftermath has been distracting and ultimately foreign to me. I’m just not used to the numbers and this is something nobody has ever talked about or given fair warning of. One day, if your work is out there, it might take off without fair warning. All success comes at a price and while recent times have been hard to adjust to, I’m still sitting in a rather good place. My mind is slowly gathering itself and learning to live with this new normal.

This entry might have started out looking like a complaint but I’m truly loving the fruits of this long journey right now. Its just taking time to adjust to what was a major corner turned. I firmly believe that if you keep going, eventually good things happen and this seems to be my year. What did I do? Nothing special, I just kept going because that’s all I know how to do.

In between reading, blogging and having a constantly demanding social media presence I’ve reached a creative plateau but ultimately that’s okay. I’m celebrating books that came out a few years ago and are now finding their success. It’s more than okay to embrace the stuff you currently have published and not worry so much about what’s to come. I have a backlist that I can lean back on and even if I’m not creating anything new right now, the pipeline still has a few more projects. Of course the self help book is just over a month away but right now and probably for the near future I’m just going to enjoy the journey. Truthfully I’m very much enjoying the social element of what has become an engaged social media following. To hear from and speak with so many folks from all over the world has brought so much joy to this journey. Reverting to zero seems like a lifetime away now.

To everyone who has interacted with me recently and those who did buy one or more of my books over the past weekend. Thank you.

International Paperback Giveaway – The Teleporter

In celebration of The Teleporter reaching 100 Amazon Reviews I am giving away 2 signed paperback copies!

To enter: All you need to do is head on over to Twitter and comment, like and retweet my pinned tweet to officially secure your place in the running!

If you are chosen as a winner, you’ll need to provide a mailing address. This is an international giveaway which means I’m happy to send these books basically anywhere. The winners will be announced on Twitter next Saturday ( 27th March 2021)

Thank you for the support over the years and what an incredible achievement it is to reach 100 Amazon reviews!

Calling Authors and Bloggers! – Unique Opportunity Alert!

Hello loyal followers, readers and passers by. I do hope December is treating you well. As some of you may know next year I am setting my sights on releasing a self help authoring and blogging guide book.

This project I hope, will be an inspirational and hopefully culture affirming experience designed to help those looking to get into writing/blogging and for those already on their journey. The key word here is ‘Inspirational’ and while this book will be filled with guides and help taken from my own experiences my ultimate vision is for it to inspire those who read it.

Therefore, I am calling on the wider writing community to help in the form of a unique opportunity to have your very own quote included in the book. Some of you may have seen my recent tweet, the annual tweet I put out looking for book rec’s for 2021 and this time I have included a question. You can find that tweet here; but I will happily accept any correspondents on this blog. Just leave your answer in the comments. Seeing as there are some wonderful bloggers and writers who follow this effort, I thought it best to include you by writing this post.

Here’s what I am looking for:

1. Your book or blog link.

2. One sentence of advice to someone with dreams of becoming a writer/blogger.

* If I choose your quote, I will reach out and ask you for permission to use it in the book.

Weekly Writing Inspiration #18

And it’s yet another week in November. This month really does drag… Either way a new week means a new showcase of memes I’ve harvested. Let us dive in firstly with what became a viral moment for me…

Pretty incredible numbers. The power of the tweet!

Grrrrrrrreat…. did you expect any other pun?

ROCK AND ROLL MAN

I can 100 per cent relate. In case you didn’t get the memo, wear a mask!

I find myself complaining about Youtube a lot…

It’s important to maintain a healthy balanced diet. I’m not sure what this is…

Ha

They are organised…

Palpitation city….

I found this funnier than it should have been…

And so that wraps things up for another week. Thanks for tuning in, see you in the next one!

Are Writer’s lifts worth it?

It’s a polarising subject amongst many writer folks over on the Tweet machine but are the various lifts and self promo posts worth it? Are you going to jump on board the follow train or are you a soloist? That’s what this entry looks to explore so let’s get into it….

What exactly is a writers lift?

Well, in simple terms, a writer/creator will put up a post on Twitter asking other writers and those in the community to share their links or profiles to accumulate more followers with a view to generally boost their presence on the platform. Using the right hashtags might get a huge number of engagements and I suppose this is what the whole deal is about – getting more follows or engagement or even both. Some follow trains can grow semi out of control with a deluge of fellow wordsmiths looking for follows and numbers as opposed to actual engagement so is the concept of a lift just an empty attempt to gain?

And most importantly (for some) does it work?

Many writers and twitter users straight up refuse to take part in lifts and self promo tweets as they believe it just results in empty follows and temporary engagement. To them it appears to be a waste of time and lets face it, procrastination is the demon that comes in many forms. They also tend to clog up feeds and some folks just get sick and tired of seeing them time after time. Me; I’ve put that hashtag on mute a few times just to see more variety in my feed.

The big questions…

What’s the point in just having only writers in my following?

How am I going to sell to people outside that circle if there is nobody other than writers following me?

They are both great and logical questions but my response is simply those who refute lifts and self promo tweets just haven’t used them in the right way to get the right engagement. The ‘right engagement’ is what makes the whole social media success thing tick. Good engagement is also a wholesome nice feeling. Good and right engagement will eventually drive book sales – why? Because the that type of engagement has resulted in plenty of other authors getting those sales including me. Let’s break that down with a worked example.

Worked example – the centrifugal author force carousel analogy!

An author on Twitter who regularly does the self promo Saturday post has a book coming out soon. Their following has increased because of regular lifts but not everyday – this author uses moderation and knows their following/audience. This person always return follows and so therefore have retained most of them.

They decide to put that new book on pre order, it’s stand alone and the genre has a broad appeal.

Because this author does regular promo posts and also engages with fellow authors, they become well known in the community as a supporter of fellow authors. Their renown is what will sell above anything. People choose to invest in a person long before their book.

Some authors agree to help that author or pay them back by pre ordering the new release.

The centrifuge begins to turn – that being authors hopping on the carousel of support for one another , this carousel begins to spin faster accumulating more authors who jump on also and pre order the book. Everyone at this point who is engaging right will be getting more followers. The whole deal starts to gather speed and follows.

By the time the book is released, the pre order numbers help it climb the amazon charts where it could hit ‘best seller’ status where a host of non writer people see it and eventually buy it, hence jumping on the carousel also. This centrifugal force started with lifts and promos from an author, then got fuelled by authors with the final resultant being non authors buying a book.

Of course this analogy uses the concept of centrifugal force which is something that is designed to separate things, so eventually the authors who pre ordered separate from the non writer buyers who may possibly come back to buy another title. Fellow writers have played their part and helped another in need. The concept kind of relies on all of us helping one another for it to work… those who refute lifts are just looking at it from just their own benefit…

The big picture is here that if authors work together at the initial stage of a book release that work will eventually break a book past the stratosphere and out into the depths of space where many a meteorite lurk (regular readers). All of this big picture beginning with lifts.

My own case study…

You can probably gauge that I’m in favour of lifts and promo post on twitter but let’s back that up with some actual truth. Back in 2018 I really didn’t have much of a clue about engagement until I stumbled into putting a post up on twitter asking the wider community for book recommendations – this was just when I had started to review indie books on here and I needed books to read. The response was in the thousands… That night I re installed the twitter app on my phone and got to work adding books to my list. In 2019 I reviewed 40 books from that tweet I put out. The numbers for my blog alone rocketed which you can see below… those results came from a lift post! There are authors from that post whom I still connect with today and regularly engage with. They make my social media experience just about bearable sometimes…

The sceptics or yet to do it properly types…

Those who are sceptical and straight up dismissive of lifts and promo tweets probably haven’t used them in the right way. They most probably see this through the eyes of ‘how can this help me’. It can help you but only if you first help others, give it a go and remember the big picture. The only way to find any success as an author on social media is to engage and not be an island. This isn’t just all about the individual getting sales, I mean I didn’t think many of us were in this for the money or sales but instead we’re in this to get better and connect. The word social in social media is there for a reason, go be social and share your links, engage in lifts, follow back, retweet others’ pinned tweets and even do your own lifts. Lean into it and you will be rewarded. Authors together are one hell of a force. Since early August I have gained nearly 600 followers on twitter by doing self promo Saturdays.

But how?

The whole lifts and promo tweet thing is just one slice of the cake. Following through will lead to the right engagement. Take someone’s book that appeals to you from a lift and buy it. Write a review and blog about it. Not only have you read a book, but you have material to blog with and an opportunity to connect further with an author who will appreciate your genuine engagement. You might even make a friend and then repeat the process. That’s what I’ve done over the years to moderate success. As mostly small time authors we are in the business of trying to get anything over zero and lifts might just lead to those book sales even if it is one or two.

It’s an opportunty to vent…

Constantly sharing the link to your books on your own feed doesn’t work. It might take you a while to realise that but as a rule these days I don’t generally share the link to my books on social media on my own feed. Writers lifts and promo posts are a great way to do that instead, so let that urge to share build up and vent it on those lifts!

External intruders

More recently the twitter beginner who may not even be an author or blogger has realised these lifts are a great way of getting engagement. They will normally and emptily tweet ‘any book recommendations’ knowing desperate authors will share their link hoping it drives sales – it normally doesn’t and these intruders are trying to take advantage of that to boost followers. Not only does this put genuine folks into disrepute but it cheapens the whole deal. Luckily you can see them from a mile off and my advice, don’t engage, save the lifts for the real writers.

Concluding thoughts

I used to be a writers lifts sceptic until I tried it and now most Saturdays I will run one. The detail is key in any post, I normally include a promise to follow folks back and RT pinned tweets. Offering an engagement incentive is a great way to get some results along with the right hashtags. Here’s my most recent one as an example.

And here are the results after 24 hours…

Final final thoughts…

Lifts and promo posts are worth it, but moderation is key along follow up engagement. At the end of the day it’s all about what your intentions are? Genuine engagement will win the day! This may have appeared to be an investigation post on the surface but it sides with doing lifts because they can be very beneficial.

What are your thoughts on writers lifts?

Weekly Writing Inspiration #10

Sharing memes that may or may not be inspirational for writing but everyone is welcome here. Either way this is week 10, let’s dive in…

Ah the posture, I had this once… my original writing ‘desk’ was a bed for about 5 years. Book 1 Open Evening was drafted in said bed…

Lisa Simpson is normally the moral compass/party pooper but yep, this all day long…

YouTube right? Another platform would be nice… and also, I really don’t appreciate the double ads these days…

Microsoft taking over Bethesda, this might turn out okay.

Shout out/Interaction of the week

It’s wonderful to be mentioned for my reviews especially from awesome authors like Villimey, you should give her a follow on the Tweet machine and check out my review of her vampire book – it’s part of a series!

Some truly wonderful folks that seem to believe in me have pre ordered book six and since this tweet the numbers have increased! You guys rock!

It’s coming next week!

September 2020 has been a record breaking month with over 100 paid book sales for the first time. Of course I’ve shared my marketing methods here and here. I also have plenty of other book and blogger resources . The plan right now is to finish drafting an authoring and blogging guide book which should be released in the first half of next year….

As you can see the viewing figures are exceptional in the past few years and they jumped by four fold compared to the first years we shall name the tumbleweed era. Much of this success is a combination of a few readers believing in me and putting out consistent content. Ride that wave bloggers, when the views come in, capitalise on it. I’m lucky enough to have loyal readers!

As always thanks for scrolling and for the support. See ya in the next one… and go pre order Darke Awakening.

Weekly Writing Inspiration #6

It’s Friday! We made it, again, what to, nobody knows, the weekend if your not working…

The licence to use memes and twitter re posts in order to make someone laugh is back…

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Seriously, you don’t need to please anyone else in your writing, just you. Reviews and film adaptations would be nice though… 

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Sneakily wholesome…

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Interesting and polarising results, enough to tell me there is probably a market for the covid book/film stuff. My current read is about the covid outbreak which is why I asked, review coming soon.

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So naturally we have just a light pandemic meme…. 

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This was the first of two glowing reviews my works got this week. Open Evening may be the oldest ride in my fairground of books, but the line is still one of the longest…

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I really enjoy asking questions on twitter and Instagram…. so much so I have also started to interview fellow creatives. The 3rd Hall of Information review dropped this week and Blair from Feed the Crime shared some blogging wisdom – she’s close to 1000 WordPress followers! 

hall of information interviews feed the crime

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I mean being a gentleman can probably just extend to having manners and not being an asshole… anyone can do that – and it isn’t a challenge not to… 

And we shall close with the second glowing review my work received this week. The Teleporter owns it! Take care all, and see you in the next one! 

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Weekly Writing Inspiration #5

Because memes and twitter reposts are fun plus I need to maintain my blogging presence in some capacity…

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Keep existing guys…

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Ha, three word reviews can be brutal and so can kids.

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I mean, I’ve never understood the hate for Nickelback. Is it just an internet thing?

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The beer was good and I’m  not sure what’s more impressive, Amazon printing my stuff or someone caring enough to buy a copy during a pandemic…

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Some actual inspiration on a writing inspiration post…

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An accurate description of most folks here in the UK during the hot weather. We have no air con, we have no real experience with hot weather, we are melting… 

 

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Keep the change you filthy animal.

 

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Today is the anniversary of Robin’s passing, even though I never met him I feel like I knew him from the so many films that inspired and brightened my life. God speed Mork.