Hello loyal followers, readers and passers by. I do hope December is treating you well. As some of you may know next year I am setting my sights on releasing a self help authoring and blogging guide book.
This project I hope, will be an inspirational and hopefully culture affirming experience designed to help those looking to get into writing/blogging and for those already on their journey. The key word here is ‘Inspirational’ and while this book will be filled with guides and help taken from my own experiences my ultimate vision is for it to inspire those who read it.
Therefore, I am calling on the wider writing community to help in the form of a unique opportunity to have your very own quote included in the book. Some of you may have seen my recent tweet, the annual tweet I put out looking for book rec’s for 2021 and this time I have included a question. You can find that tweet here; but I will happily accept any correspondents on this blog. Just leave your answer in the comments. Seeing as there are some wonderful bloggers and writers who follow this effort, I thought it best to include you by writing this post.
Here’s what I am looking for:
1. Your book or blog link.
2. One sentence of advice to someone with dreams of becoming a writer/blogger.
* If I choose your quote, I will reach out and ask you for permission to use it in the book.
It’s a polarising subject amongst many writer folks over on the Tweet machine but are the various lifts and self promo posts worth it? Are you going to jump on board the follow train or are you a soloist? That’s what this entry looks to explore so let’s get into it….
What exactly is a writers lift?
Well, in simple terms, a writer/creator will put up a post on Twitter asking other writers and those in the community to share their links or profiles to accumulate more followers with a view to generally boost their presenceon the platform. Using the right hashtags might get a huge number of engagements and I suppose this is what the whole deal is about – getting more follows or engagement or even both. Some follow trains can grow semi out of control with a deluge of fellow wordsmiths looking for follows and numbers as opposed to actual engagement so is the concept of a lift just an empty attempt to gain?
And most importantly (for some) does it work?
Many writers and twitter users straight up refuse to take part in lifts and self promo tweets as they believe it just results in empty follows and temporary engagement. To them it appears to be a waste of time and lets face it, procrastination is the demon that comes in many forms. They also tend to clog up feeds and some folks just get sick and tired of seeing them time after time. Me; I’ve put that hashtag on mute a few times just to see more variety in my feed.
The big questions…
What’s the point in just having only writers in my following?
How am I going to sell to people outside that circle if there is nobody other than writers following me?
They are both great and logical questions but my response is simply those who refute lifts and self promo tweets just haven’t used them in the right way to get the right engagement. The ‘right engagement’ is what makes the whole social media success thing tick. Good engagement is also a wholesome nice feeling. Good and right engagement will eventually drive book sales – why? Because the that type of engagement has resulted in plenty of other authors getting those sales including me. Let’s break that down with a worked example.
Worked example – the centrifugal author force carousel analogy!
An author on Twitter who regularly does the self promo Saturday post has a book coming out soon. Their following has increased because of regular lifts but not everyday – this author uses moderation and knows their following/audience. This person always return follows and so therefore have retained most of them.
They decide to put that new book on pre order, it’s stand alone and the genre has a broad appeal.
Because this author does regular promo posts and also engages with fellow authors, they become well known in the community as a supporter of fellow authors. Their renown is what will sell above anything. People choose to invest in a person long before their book.
Some authors agree to help that author or pay them back by pre ordering the new release.
The centrifuge begins to turn – that being authors hopping on the carousel of support for one another , this carousel begins to spin faster accumulating more authors who jump on also and pre order the book. Everyone at this point who is engaging right will be getting more followers. The whole deal starts to gather speed and follows.
By the time the book is released, the pre order numbers help it climb the amazon charts where it could hit ‘best seller’ status where a host of non writer people see it and eventually buy it, hence jumping on the carousel also. This centrifugal force started with lifts and promos from an author, then got fuelled by authors with the final resultant being non authors buying a book.
Of course this analogy uses the concept of centrifugal force which is something that is designed to separate things, so eventually the authors who pre ordered separate from the non writer buyers who may possibly come back to buy another title. Fellow writers have played their part and helped another in need. The concept kind of relies on all of us helping one another for it to work… those who refute lifts are just looking at it from just their own benefit…
The big picture is here that if authors work together at the initial stage of a book release that work will eventually break a book past the stratosphere and out into the depths of space where many a meteorite lurk (regular readers). All of this big picture beginning with lifts.
My own case study…
You can probably gauge that I’m in favour of lifts and promo post on twitter but let’s back that up with some actual truth. Back in 2018 I really didn’t have much of a clue about engagement until I stumbled into putting a post up on twitter asking the wider community for book recommendations – this was just when I had started to review indie books on here and I needed books to read. The response was in the thousands… That night I re installed the twitter app on my phone and got to work adding books to my list. In 2019 I reviewed 40 books from that tweet I put out. The numbers for my blog alone rocketed which you can see below… those results came from a lift post! There are authors from that post whom I still connect with today and regularly engage with. They make my social media experience just about bearable sometimes…
The sceptics or yet to do it properly types…
Those who are sceptical and straight up dismissive of lifts and promo tweets probably haven’t used them in the right way. They most probably see this through the eyes of ‘how can this help me’. It can help you but only if you first help others, give it a go and remember the big picture. The only way to find any success as an author on social media is to engage and not be an island. This isn’t just all about the individual getting sales, I mean I didn’t think many of us were in this for the money or sales but instead we’re in this to get better and connect. The word social in social media is there for a reason, go be social and share your links, engage in lifts, follow back, retweet others’ pinned tweets and even do your own lifts. Lean into it and you will be rewarded. Authors together are one hell of a force. Since early August I have gained nearly 600 followers on twitter by doing self promo Saturdays.
The whole lifts and promo tweet thing is just one slice of the cake. Following through will lead to the right engagement. Take someone’s book that appeals to you from a lift and buy it. Write a review and blog about it. Not only have you read a book, but you have material to blog with and an opportunity to connect further with an author who will appreciate your genuine engagement. You might even make a friend and then repeat the process. That’s what I’ve done over the years to moderate success. As mostly small time authors we are in the business of trying to get anything over zero and lifts might just lead to those book sales even if it is one or two.
It’s an opportunty to vent…
Constantly sharing the link to your books on your own feed doesn’t work. It might take you a while to realise that but as a rule these days I don’t generally share the link to my books on social media on my own feed. Writers lifts and promo posts are a great way to do that instead, so let that urge to share build up and vent it on those lifts!
More recently the twitter beginner who may not even be an author or blogger has realised these lifts are a great way of getting engagement. They will normally and emptily tweet ‘any book recommendations’ knowing desperate authors will share their link hoping it drives sales – it normally doesn’t and these intruders are trying to take advantage of that to boost followers. Not only does this put genuine folks into disrepute but it cheapens the whole deal. Luckily you can see them from a mile off and my advice, don’t engage, save the lifts for the real writers.
I used to be a writers lifts sceptic until I tried it and now most Saturdays I will run one. The detail is key in any post, I normally include a promise to follow folks back and RT pinned tweets. Offering an engagement incentive is a great way to get some results along with the right hashtags. Here’s my most recent one as an example.
And here are the results after 24 hours…
Final final thoughts…
Lifts and promo posts are worth it, but moderation is key along follow up engagement. At the end of the day it’s all about what your intentions are? Genuine engagement will win the day! This may have appeared to be an investigation post on the surface but it sides with doing lifts because they can be very beneficial.
Some truly wonderful folks that seem to believe in me have pre ordered book six and since this tweet the numbers have increased! You guys rock!
September 2020 has been a record breaking month with over 100 paid book sales for the first time. Of course I’ve shared my marketing methods here and here. I also have plenty of other book and blogger resources . The plan right now is to finish drafting an authoring and blogging guide book which should be released in the first half of next year….
As you can see the viewing figures are exceptional in the past few years and they jumped by four fold compared to the first years we shall name the tumbleweed era. Much of this success is a combination of a few readers believing in me and putting out consistent content. Ride that wave bloggers, when the views come in, capitalise on it. I’m lucky enough to have loyal readers!
As always thanks for scrolling and for the support. See ya in the next one…and go pre order Darke Awakening.
It’s Friday! We made it, again, what to, nobody knows, the weekend if your not working…
The licence to use memes and twitter re posts in order to make someone laugh is back…
Seriously, you don’t need to please anyone else in your writing, just you. Reviews and film adaptations would be nice though…
Interesting and polarising results, enough to tell me there is probably a market for the covid book/film stuff. My current read is about the covid outbreak which is why I asked, review coming soon.
So naturally we have just a light pandemic meme….
This was the first of two glowing reviews my works got this week. Open Evening may be the oldest ride in my fairground of books, but the line is still one of the longest…
I really enjoy asking questions on twitter and Instagram…. so much so I have also started to interview fellow creatives. The 3rd Hall of Information review dropped this week and Blair from Feed the Crime shared some blogging wisdom – she’s close to 1000 WordPress followers!
I mean being a gentleman can probably just extend to having manners and not being an asshole… anyone can do that – and it isn’t a challenge not to…
And we shall close with the second glowing review my work received this week. The Teleporter owns it! Take care all, and see you in the next one!
Celebrate the small victories in life, or in this case quite probably a big one because my tweet machine following just surpassed 3000 and that’s an achievement!
This special post is two things:
A thank you, a huge tip of the cap sized thank you. Seriously if it wasn’t for the Writing Community and Blogging Community this wouldn’t have happened, and everyone else who has joined me since 2013 – cheers…
How the hell did I do it?
(A self help seminar that will help you get more tweet machine followers…)
Pull up a chair my friend and let me tell you how I did it. Now some of ya’ll might have way bigger followings than 3k but even if you have more this is some solid and proof tested advice for tweet machine success.
Apart from stumbling my way through a series of trials and errors there is a formula to getting people to support you even if it is ‘just a follow’. These ‘just follows’ eventually total up to something much more and so here’s what you got to do…
Get yourself a human looking profile picture. People like real people. It’s genuine and honesty is probably the key to all of this. Don’t hide that pretty face of yours…
Bio – Be honest, be friendly, tell the world what you are about and what you stand for. Be inviting and convince folks you are likely to follow them back just out of politeness…
Pinned Tweet – You must have one of these. Again it needs to show what your jam is and what you stand for. My current pinned tweet is asking the writing community for book recommendations and so it’s a celebration of what I stand for. It’s also okay to have your blog link, or your own book link – celebrate yourself!
Engage productively. Every day I consistently comment on other folks posts with something friendly and productive or something I can contribute with. I also Like and Retweet that post – trust me this is huge for engagement and people will follow you for it!
It’s okay to unfollow. You want to keep who you are following and people who follow you in the same ballpark. Try and keep it even and folks that aren’t relevant, just unfollow them…
Everything else, is up to the tweet machine God’s to decide.
But just be genuine and friendly – that’s what social media should be used for.
Profile Picture, Bio, Pinned Tweet, Engage, Consistency and it’s okay to unfollow. Remember these steps and you’ll be on your way to Tweet Machine success!
Peace out, thanks for following, rock and roll man!
I’ve reached 2000 tweet machine follows folks! To celebrate I am giving away all 4 of my books!
Details are below. To enter head on over to my Twitter or check out the side bar >>> where you will find the promo tweet!
FREE BOOK GIVEAWAY! Celebrating 2K Twitter followers!
3 Prizes available
1. Open Evening & Cemetery House
2. Darke Blood
3. The Teleporter
All paperback copies will be signed. Entrants must provide mailing address.
To enter: RT, like and comment on this post and follow me (I’ll follow back)
The 3 Winners will be contacted this Friday the 21st of June 2019
Thank you followers old and new for helping me reach the 2000 milestone! In return I am running my biggest book giveaway ever!
The Hall of information officially opened for business nearly two years ago with a dedication to gaining more followers. With every entry over that time I can happily say that the follows have slowly crept up to 70. Something which two years ago Lee wouldn’t have thought a realistic thing.
This blog is titled a journey to publication and it is during my year of writing that the destination is sitting just before the horizon now. A year so far which has seen me over come a high level of writers block type frustration along with adapting to being a shift worker. Things will just take longer to create from scratch from now on. My latest draft of a new title will hopefully reach completion with in a few weeks and maybe I will divulge some more info on that soon.
I would like to take this opportunity to thank everyone who has ever supported me on this journey of writing. Whether you have simply liked a status, retweeted or followed me in some capactity I can only do this with your help. Let’s get some new faces out there on the shelves with decent meaningful stories to tell.