The Twitter Bar Analogy: Creating a Nice place to be…

The majority of people enjoy nice experiences and the same can be said for most people on social media. A nice or pleasant social media experience can lead to so many possibilities from making new friends and connections, to even earning someone else’s trust or perhaps making a sale. Subconsciously and over many years, I made my social media presence across the platforms a nice place for my followers to hang out. This was also driven by how welcome I have been made to feel by so many others. Because social media is sometimes viewed in a negative light for many reasons, being pleasant tends to stand out.

I’m going to use this post to talk about Twitter in particular and how for me it compares to a bar or pub. Those who know me will also know I love an analogy! As of today my Twitter stands at nearly 30,000+ followers and it is also my primary method to sell books. Every day I am present on the platform and regularly my posts are seen by lots of people everyday. Twitter presents a wonderful opportunity for anyone to speak and find others to connect with pretty much instantly. For those of the writing persuasion, its a natural fit as Tweeting is mostly dialogue and whether you write fiction or news articles, poetry or screenplays – dialogue turns that Twitter machine.

Artwork via Pixabay

Think of your favourite bar, pub or restaurant – a place you’ve had a nice experience and would most probably return to. Now I want you to think why you enjoyed your time there and what factors made the experience worthwhile. The same can pretty much be applied to who you engage with on Twitter and how you engage with them. We’re going to look at why a good experience in a hospitality setting is similar to Twitter.

First Impressions – The Basics

Imagine if you will, the first thing you see when heading out for the evening is the venue and of course the signage for the bar/pub/place outside – for Twitter this is your profile. From your handle to profile picture, banner and pinned Tweet and recent tweets. All of this comes into account when someone has been intrigued enough to check out your profile. Much like the physical building of the bar you face, does your profile resemble what you expect a decent approachable venue to look like?

From the signage (your name, handle and bio – are they clear in what you are about?) to just the general look of the place (your profile picture and banner – are they professional looking or at least friendly/approachable in appearance while also relaying what you have to offer?) There’s a sign outside advertising two for one cocktails (your pinned tweet – does it relay what you are about? – it could be a link to your book or something recently compelling that you want an audience to know about.) You have a pinned tweet right?

All of these basic visual things are first impressions. And most of us know that first impressions are quite important. Getting the balance on all of the above is the difference between being followed or engaged with or not. Before anything else you need engagement and your profile is key to that.

Yep, that’s me trying to be artistic

Heading Inside – Conduct

Most visitors to a bar or hospitality venue will decide within the first few steps whether or not they are going to spend extended time there. In those settings there are a bunch of inputs like lighting, odour, sights, noise, décor and layout but the same can also be applied to your Twitter. This is the part where a potential follower has scrolled down your profile to check out some recent tweets.

Near enough everything on my Twitter is governed by what I tweet about and so if your subject matter and content isn’t inviting it won’t receive any engagement. I generally Tweet about something that inspires, informs, entertains, gives value or has some kind of incentive – the more of these five elements of conduct a tweet has, the better. And the best way to figure out what works is to spend time Tweeting things that include this stuff while also being approachable. Someone who has a feed full of links probably won’t get much engagement much like someone who tweets about angry stuff or heavily opinionated stuff. We want to make solid connections here who might be our customers some day or they might even help us someday or vice-versa. Keeping things relatively light most of the time will make a good impression.

So as for this bar, you’ve stepped inside to see the lighting is ambient, the layout is clear, there are no bad smells, the customers aren’t noisy or hostile and the staff are inviting. You take a seat and order some drinks which there is a nice range of (your potential follower sees your tweet subject matter which ranges, your tweets are mostly friendly and approachable). The staff check up on you every so often – not in an overbearing controlling way, but in a finely balanced non-intrusive way (you reply to people who engage with your tweets, even if it is a simple thank you – this is a major booster for many things.) If you can, try to be like good staff at a venue – above all, good hospitality staff make good hosts.

Keeping Customers Engaged – The Long Game

Now your customer has had a drink we need to keep them interested so they can spend more money (followers choosing to follow and engage with you more) – bars or restaurants will have a range of food and drink to help this and if it is of a high quality, people will stay – the same can be said about your Twitter. What are you offering your followers in order for them to stick around?

Time and incentive go hand in hand here along with conduct, remember the five elements of conduct. If you spend time on the platform, tweeting and offering incentive, you won’t ever have to worry about customers leaving after one drink (losing followers). They’ll move on to ordering food or snacks (buy your books, visit your blog, invest in you, become you friend or simply just be there beside you on the platform), some will even invite their own friends. You don’t have to give a lot to provide incentive – incentive is just another word for offering something which includes: being friendly, helping others, engaging with others, following others, retweeting other folks tweets, liking their tweets – all of this is free. Even just spreading some positive thoughts online goes a long way.

This stuff will eventually turn heads towards your profile and tweets while also building a level of trust. Any venue that provides hospitality is a success because of the overall customer experience and the same can be said about twitter. Give your followers reason to engage with you and everything else will eventually fall into place. Reputation takes time to build and being a good host will help you grow that and eventually your Twitter will be known for being a nice place – something which resonates with mostly everyone. This is a long game and one you can certainly win.

I hope this analogy helps your Twitter growth and here are some specific basics that I do frequently to grow:

Show up everyday – even if I am busy with work or social stuff, I make the effort to spend even just a few minutes responding or even scheduling a tweet or two.

Try new things constantly – I am always trying something new, from sharing something I haven’t showed anyone before to even just tweeting a lot more. Change it up until you find what works for you.

Share more important stuff later on in the day – as the day unfolds more and more people log in to Twitter so by the evening here in the UK there are several time zones in the world that are online so I’ll plug my books and blog stuff later.

Reply back if applicable/possible – replying back will boost visibility on your tweets and others will see that you are engaging and will want that also.

Keep going – yesterday might have been a slow day but the twitter machine moves quickly and every day is a new day to seize the opportunity.

Thank you for stopping by. Quite soon I shall be releasing a series of audio based coaching sessions based on my Twitter experience, you can read more about that here.

For those who want some further reading do check out the resources section which is packed full of free-to-read guides on twitter and the wider subject of book marketing.

For some further listening, on my Patreon I have an audio series based upon my Twitter experiences with a hope it will help a fellow creative. Sessions 1 and 2 are free.

Those who do sign up to my Patreon will receive regular shout-outs for them and their books/creative things via my Twitter.

Of course my journey is also laid out in guide book Consistent Creative Content which is available now on Amazon!

How I got Five Thousand Tweet Machine Followers – a guide

Good things take time. Really worthwhile things take a long time and the five thousand Twitter followers milestone is probably my most important so I figured now would be a good time to reflect and pass on some helpful information.

How did I get there? Well it wasn’t easy. From deleting the app some years ago to now. I’ve had an eventful relationship with the platform I still don’t fully understand but there are some fundamental basics I implemented which will help anyone reach some level of social media success.

This post takes direct inspiration from my self help guide book Consistent Creative Content. I’ve broken this guide down into three sections which go hand in hand. The Why’s, The Basics and the Advanced Tweet Machine Methods. I will also cover some fixes for those already on Twitter who aren’t getting any engagement. Now there are plenty of folks I know who have way bigger followings than me, and that’s cool, but this guide is designed for hopefully anyone.

The Why’s

Exploring motive before anything else will ultimately give you something to aim for, much like any character in a book. Why are they there? What do they want to do? Ask yourself this: What do you want to achieve on twitter and why?

In my case, and the short answer; I am on Twitter to promote my efforts as an author and blogger while also learning from those doing the same.

The long answer; Twitter is a huge opportunity to connect with near enough everyone. Predominantly I sell my work online, about 98% of my book sales come from online sources so I need to be there for that. It’s also a wonderful way to find new books that I can review.

In your case, this may differ depending on what you want to achieve. Perhaps you are a blogger who specialises in photography, or someone interested in nature; there is a crowd for near enough all interests on the Tweet machine. You want an audience right? And connecting with others will get you there. It’s both a social and a promotional opportunity. Use it to find your crowd – we’ll go into that with more detail below.

The Basics

From experience you need the basics for people to start following you regularly on Twitter. In order to get more followers you need to spend enough time on the platform to get some engagement.

Engagement is basically having a voice that folks can easily hear. There is no overnight solution to more engagement but there are ways to increase it over time. My philosophy is and always will be this:

To give yourself the best possible chance at Twitter success you need to be honest, friendly and decent.

But that’s just conducting yourself professionally, most people are cool but what else can you do? Well, you need:

A real profile picture of yourself. Trust me other humans like to see other humans

A friendly bio that describes who you are, what you do. The more inviting, fun, clear and friendly the better.

A pinned Tweet – a tweet you can put at the top of your profile that relays what you are currently doing in life, what’s coming soon or even a link to your book /blog/ content.

To engage with others by commenting, help, offer advice, be friendly, supportive and decent – trust me most twitter types are drawn to honesty. Engage with folks all the time.

To Follow those who follow you.

Unfollow those who no longer follow you.

Follow those who interest you.

If you follow the above basics you will find some level of success and gradual growth. All of these basics are aimed at getting more engagement or at least the right kind.

For absolute beginners I strongly suggest your tweets include relevant hashtags to what you are interested in. Introduce yourself and explore those hashtags, comment on other folks posts who use them. Be social. Examples of hashtags that work for me: #indieauthors #writerscommunity #writer #authors

Things not working – a few fixes

I have opted to put this section in here because this tutorial is designed for all and you might already be on the Tweet machine and experiencing little or no growth/engagement. You need engagement for growth and growth for engagement but why are your tweets feeling invisible?

If your tweets aren’t getting much attention perhaps it’s time to consider what you are posting. Is it relevant or even interesting? Is it heavily opinionated or political? Is it ‘spicy’ or angry? Are you an author who just constantly shares the link to their own work? Are you random and sporadic – the platform tends to reward those who regularly post. This can also relevant to what you are saying in the comments of other folks tweets. Regularly I see a user say something that can appear aggressive or forward – although this might not have been the intention it’s easy to be misunderstood in a tweet. I very much HATE WHEN PEOPLE CAPITALISE things or tell me what to do. The whole tough love/truth thing will annoy me also. Try and keep things light and friendly. Things can easily be misunderstood on Twitter to the point where pointless arguments erupt normally over something arbitrary, that is why I advise you keep things simple and clear.

My top tip would be to scroll back down your feed and look at the last tweet you put out which got some good engagement. Do more of that and less of the tweets that don’t get any attention. Easier said than done but it works trust me. I did this over the long term – a process called finding quality through quantity which means tweeting loads, marking in my head what works and doing more of that kind of stuff.

Things not working can also be related to consistency, if you post sporadically every few days at random times then it’s likely your audience won’t see it. Those with a lower following, you folks risk being forgotten if you don’t post regularly. Consistency is key.

Engaging with others more will also spread your visibility across the platform, remember it’s social media, if you see a tweet that compels you to make comment then follow the basic advice above and go for it!

Advanced Methods

Let’s say anything over five hundred to a thousand followers means you’re serious about this. Now you need to step things up while also raking in more followers because in theory the higher volume of followers you have the easier it is to get more. It me took several years to get a thousand, but way less time to get double that.

So what advanced methods did I use to get there? While the trends constantly changed, I did these things:

Posted regularly, normally more than 3 times a day.

Figured out when the majority of my audience were online. In my case I have an audience that is mainly Europe or USA based so I post in the morning for the folks in my time zone then wait until later on for the USA folks

Treated it like a job.

Did everything I possibly could to get more engagement by tweeting relevant, fun and engaging posts every time. Post memes, post fun stuff, ask questions, run polls, share reviews of books you’ve read, so many possibilities …

Kept following the basics while also using relevant hashtags.

Kept it fun and light. I tend to stay away from heavy politics and opinion based stuff.

Kept away from negativity and toxic stuff which can easily be found just under the surface.

Final Thought…

It’s called social media for a reason, to be social and the more you embrace that concept the better. Following some of the advice above will indeed help. If you have any other advice then please do leave it in the comments below.

There is a stack of social media tutorial things in my book which you can buy here

I also have a series of audio coaching sessions with parts 1 and 2 being free to listen. Details here.

May the Tweets be with you!

3000 Tweet Machine Followers Special!

Celebrate the small victories in life, or in this case quite probably a big one because my tweet machine following just surpassed 3000 and that’s an achievement!

3k

This special post is two things:

A thank you, a huge tip of the cap sized thank you. Seriously if it wasn’t for the Writing Community and Blogging Community this wouldn’t have happened, and everyone else who has joined me since 2013 – cheers…

And…

How the hell did I do it? 

(A self help seminar that will help you get more tweet machine followers…)

Pull up a chair my friend and let me tell you how I did it. Now some of ya’ll might have way bigger followings than 3k but even if you have more this is some solid and proof tested advice for tweet machine success.

Apart from stumbling my way through a series of trials and errors there is a formula to getting people to support you even if it is ‘just a follow’. These ‘just follows’ eventually total up to something much more and so here’s what you got to do…

  1. Get yourself a human looking profile picture. People like real people. It’s genuine and honesty is probably the key to all of this. Don’t hide that pretty face of yours…
  2. Bio – Be honest, be friendly, tell the world what you are about and what you stand for. Be inviting and convince folks you are likely to follow them back just out of politeness…
  3. Pinned Tweet – You must have one of these. Again it needs to show what your jam is and what you stand for. My current pinned tweet is asking the writing community for book recommendations and so it’s a celebration of what I stand for. It’s also okay to have your blog link, or your own book link – celebrate yourself!
  4. Engage productively. Every day I consistently comment on other folks posts with something friendly and productive or something I can contribute with. I also Like and Retweet that post – trust me this is huge for engagement and people will follow you for it!  
  5. It’s okay to unfollow. You want to keep who you are following and people who follow you in the same ballpark. Try and keep it even and folks that aren’t relevant, just unfollow them…

Everything else, is up to the tweet machine God’s to decide.

But just be genuine and friendly – that’s what social media should be used for.

Profile Picture, Bio, Pinned Tweet, Engage, Consistency and it’s okay to unfollow. Remember these steps and you’ll be on your way to Tweet Machine success! 

 

Peace out, thanks for following, rock and roll man!