Book Promotion Results: April 2021

Alright authors here it is and due to popular demand the results of my most recent book promotion efforts which took place on the first weekend of April 2021. For the sake of helping a fellow wordsmith we’ll be looking into the basics, what I aimed to do, the results, how I got them and of course factors for success. This will be quite detailed but for reasons laid out ahead.

There might be some new faces visiting this here blog for the first time so allow me to introduce myself if you don’t already know me. My name is Lee Hall, I’m an independently published author from the UK. I have several books available and I am determined to persuade the world to read them – that is and always will be my dream. I’ve never given up and slowly over many years I’ve found some success. My readers and following on social media have been kind enough to keep that dream alive by showing amazing support. It is also my belief that authors should help each other because we are on this journey together so this post is for authors to hopefully gain something from. Let’s dive in…

The Basics

If you are published you’ll probably know that an author’s greatest struggle is informing the world their work exists. The next challenge is convincing someone to spend money and actually buy it. I know this pain very well and everyone with a book for sale feels it. Unfortunately just saying your book exists is not enough to sell it mainly because our voices aren’t loud enough on their own, so how do we amplify that voice? Through book promotion.

Book promotion is a rather large umbrella that covers many different methods of marketing and advertising. There are numerous ways to tell the world your book exists while also persuading a potential reader to buy it. Some require long term effort while others are instant, we’ll go into some methods below. Before setting out to promote your work it’s important to decide what you want and how you are going to do it along with setting a realistic expectation.

My aim

My aim on this occasion was get as many sales as possible for my four books which are all part of the Occult ‘Order of the Following Series’. The first book in that series ‘Open Evening’ would be free to download on Saturday the 3rd of April while the other three would be discounted to 99 cents or equivalent on that day also.

If your book is published via Amazon and enrolled in Kindle Unlimited they will allow you to set your price to free for so many days every period. Free is an effective, please-all method of getting downloads. It doesn’t guarantee reviews or even reads but that’s the gamble with every book sale.

The main method I would be advertising this sale was through various book promotion sites and across my own social media channels. For beginners, book promotion sites are an effective way to advertise books online. Some advertise for free while the better ones you have to pay for. More info on book promo sites here.

In terms of expectations, I envisioned some paid sales for the discounted books while the majority would be for the free book.

Top promo tip: If you have a series available, setting the price to one book for free and lowering the price for the others will drive sales to all books in that series if promoted well for a short time.

Background information: In February I managed to convince high end Book Promo site BookBub to feature my stand alone super hero comedy ‘The Teleporter’. It was downloaded 10,000 times, became a best seller and has got over 100 ratings since then. This is probably important to note because after that promo a lot more eyes have been on me and my work. The aftermath has been rather incredible. You can read about that here.

The Results

So this is how things went on Saturday the 3rd of April. After what started as a rather slow day soon took a turn for the better…

The free to download Open Evening made its way around the world with an impressive 874 downloads while every other book I have available sold, this included books that were not advertised anywhere! Now lets take a look at the paid sales that day in a little more detail.

176 paid sales in one day is a record breaking statistic for me. Not only did this smash the previous record of 60 paid sales in one day (2019) but also the monthly record that was 120 (September 2020).

‘Darke Awakening’ took the lead and sold nearly triple the amount it sold on release last year. Overall these numbers are something I’ve never seen before!

Let’s take a look at Amazon chart movement.

The highlight was seeing Open Evening beside Dean Koontz’s ‘Odd Interlude’ via the Free US Occult Suspense Chart.

‘Darke Awakening’ did the best in paid charts by peaking at 21 in the US Vampire Thriller charts. ‘An English vampire book in America’ being in the top 25 of the biggest Amazon market is huge! It was in the 1000’s previously!

‘Darke Blood’ just about crept into the top 50 of the US Occult Suspense Chart, again that was in the 1000’s beforehand.

‘Cemetery House’ managed a solid 52 in the US Occult Horror charts. A respectable number for what was my most problematic release back in 2018. Redemption!

For what was a truly fantastic day continued into the Sunday with more paid sales. This time ‘Open Evening’ started selling at 99 cents. Chart movement is an important thing because it throws books in front of new eyes and puts them alongside perhaps more known titles. This drives visibility for passing trade.

On this day my all time paid book sales record for the month was pushed to 200+ which then got further improved the next day…

As of this screen shot taken on the 5th the total for paid sales in April reached 216.

How I did it

This story is only half told because now we need to look into how I got these results and there are so many different factors as to why this sale was so successful. Hopefully this is the part where some of you guys can get something out of this information.

Normally during a promotional run I focus the advertising on one book but this time I spread that advertising across the series using multiple book promo sites. So here are the book promotion sites and the packages I used for each book:

Free Booksy – Horror Series Advertising Package for ‘Open Evening’ with the series linked – Cost $65

E Book Booster – Advertisement for ‘Open Evening’ – Cost $25

Bookrunes – Advertisement for ‘Cemetery House’ – Cost £25

Robin Reads – 99 cents Discounted Thriller Promotion for ‘Cemetery House’ – Cost $40

My Book Place – Advertisement for ‘Darke Blood’ – Cost $10

Total Cost: $165

This might seem like a lot of money to some but if you are serious about advertising then you need to invest money seriously. My recent BookBub featured deal cost around $250. This sale has turned out to be my most cost effective and potentially profitable!

Top promo tip: If you want to know how effective a certain book promo site is, just advertise with them only.

Factors for success

As you can see the paid advertising focused on the first three books in the series but the 4th book ‘Darke Awakening’ sold the most amount of copies. It is usually priced at $2.99 but the 99 cents discounted price is seen as quite a bargain. This was also the same for ‘Cemetery House’ which is usually $1.99 and was also discounted. Price differential, even by a small amount is a major factor in sales. Supermarkets do this all the time. Folks like to think they are getting a bargain and they were in this instance.

But why else did this promotional run go so well? (this is quite a list but here goes…)

The Basics (again)

Different basics this time but I firmly believe people will buy a book if it has the following things:

A professional cover, an enticing blurb, a unique title and a fair price. If your book has just these things, it will sell eventually, trust me.

Further visuals: Book banners seem to enhance the visual aspect of a book’s cover. I made most of mine through online photoshop sites and shared them through my social media platforms.

Some reviews/ratings: All four books in the series have some reviews and ratings. These take time to get but are very valuable when it comes to selling a book. That star rating is sat just beside the cover, people take it into account. Some promo sites will only accept books with a certain amount of reviews.

Open Evening was free: People love free things. Some folks won’t even think about liking the free thing before they grab it and if one of those books in a series is free, that leads into…

Amazon Series Link: If you are published via Amazon and have a series you can now create a separate product page for all the books in that series. This is kind of a no brainer and if used properly, potential readers will land on that page and they will then see all the books available. On this occasion they saw all the books were discounted.

Having more books, sells more books: If you have multiple books published then readers are more likely to buy from you. This is also my number one book selling advice – write more books. Easier said than done I know but authors with just one or two books, keep going because sales will get easier the more books you have published. Then you can do more things to promote them.

Having stand alone books helps also: I also have two stand alone books, one of which did very well a few months back in another promo. No doubt some folks who read it then saw these books were on sale and took the opportunity to buy one or two.

The sale only lasted a day: While over the years I have ran many different promos they all tend to be for a short time. This creates urgency, a one day only deal will push sales because a sense of demand is created.

Timing

The Easter weekend or any holiday weekend is a great time to advertise a bargain book. These days and post pandemic a lot more people are online and more people are reading. Saturday is a prime day for social media traffic and so I used that to my advantage.

The month of April is also a rather special time for Indie Authors because over on twitter there is a thing called #IndieApril where a whole lot of folks come out to support indie books. Which leads into…

A strong and long social media game

For some years I have been slowly ramping up my Twitter game and the chances are you came from Twitter to read this. In very recent times Twitter has brought me extraordinary results simply because I’ve kept going and tried my best to help fellow authors. Every day I show up and do my best to inspire, inform, entertain and hopefully provide something of value to an exceptional group known as the writing community. I know for a fact they came out in droves to support this recent sale and I’m truly thankful for it.

55 Likes for a writing tip – that’s awesome…

There is no quick way to get an engaged following on social media, it just takes time and effort. People have to trust you and that takes time to earn. I basically treat it like a job. As long as you keep going, eventually social media gets rewarding. Twitter in particular has a specific psychology to get right. For anyone who want’s to know more about getting better at twitter, here’s a recent guide.

For this sale I took full advantage of the shameless self promo Saturday hashtag and basically spent most of the day present on the platform sharing book banners and links. I manned the bridge and put all my efforts into navigating the S.S Lee Hall Writer through book promo waters…

While the promotion was unfolding I kept my Twitter following informed how it was going and this stirred even more engagement and reaction leading to sales. This also led to further sales on the days after.

Convince folks to buy into you first

Over the years Lee Hall has become a brand of loyalty that supports fellow authors by reviewing and embracing their works. Yes I just referred to myself in third person…

Last year I reviewed 40 plus indie books. Be a player in the game and the game will support you. I tend to speak less about my work and more about others, people see that I’m not just here to sell books, I am here to do so much more and you are so much more than a book link on social media. Be a person first and book link later.

The back story of my story

Because I have such an awesome audience on this blog and now on Twitter I shared a post about my high school days which were a struggle. That personal struggle is something that inspired ‘Open Evening’ and so a week or so before the promo I shared it on here and via Twitter. It was even my pinned tweet for the week running up to the promo. You can read that post here.

Momentum

The writing winds of destiny seem to be blowing my way as of recent. I’m not sure if I accidentally sold my soul or something but lady luck is shining on me right now and I’m riding that momentum. First a BookBub featured deal in February and now this awesome weekend of sales that is still aftermathing.

It’s never too late

Even years after its release Open Evening is now being read by my newer following. Books will probably outlast the best of us!

Things eventually align

This journey hasn’t been easy but I’ve never given up no matter the results. Perseverance pays dividends eventually, you just have to keep going. I’ve learned a lot over the years and next month the fruits of such will be published via my self help guide book. I’ll be looking for ARC readers soon.

Concluding thoughts

The true result of a good book promo run will happen long after the actual sales so right now I’m unsure how effective it was apart from the obvious visuals and stats I have shared. Overall I’m pretty happy with how things went.

I’m still getting over the emotional rollercoaster of February’s book promo and then this happened. It’s incredibly humbling to see my books getting sold in the numbers they did. I haven’t done anything special or even clever. Over the years, I’ve just kept going and that’s probably all I am qualified to tell you to do. Keep going. Chase those words and eventually good things come to those who work for it.

I shall leave you with this final graphic which shows royalties that I have never seen before, royalties that have started to turn things towards a profit and for me above all, hope.

Thank you to everyone who supported this recent book promo run and for taking the time to read this. The recent support you have all shown is incredible. You can find plenty of other book promo stuff in the resources section right here.

Peace out, rock and roll man!

‘How to Market a Book: Overperform in a Crowded Market’ by Ricardo Fayet – Review

A comprehensive and valuable guide for any author looking to make a career out of their writing…

Finding good marketing advice about the ins and outs of indie publishing can be quite a daunting task but Ricardo Fayet has achieved this near enough flawlessly with this easy to read guide that’ll I’ll be returning to for reference for some time.

The subject matter ranges widely over 51 chapters from the basic mindset of readers finding you to your writing niche all the way to the intricate details of advertising on different platforms and so much more. All of this works towards the message that indie authors can be successful and can make money – there are even basic formula’s that math-phobic types like me could easily understand, it’s motivational and informative at the same time. From the tactic of ‘going wide’ to staying Amazon exclusive the information is all there and it’s up to date for the modern story teller. Any budding author or even those already published will be able to take away a multitude of knowledge which is also backed up with links to the many resources that probably led to the creation of this book. While this might be perceived as one big advert for Reedsy you cannot fault it for the amount of information and the help it provides.

I particularly enjoyed the analysis of advertising books through Bookbub, Amazon and Facebook each with their strength’s and weaknesses laid out. While marketing appears to be the biggest challenge for authors this book will give you no reason to believe that anymore because it’s normally something way before that as said in the conclusion – perhaps the truest statement of the book and reality check many authors need.

Just what does it take to find success as an author in a crowded market? Reading this book for a start because to me it’s an essential tool.

5 Stars – this review first premiered via Reedsy Discovery

Bookbub Featured Deal Promo Results

Well that was a ride… and I’m partially still on the rollercoaster of emotion, sales and everything else that comes with having your largely unknown book thrust into the hands of the mainstream… this is my reflection, review and hopefully knowledge passing-on post about how my Featured Deal with Bookbub went. Let’s dive in…

The who’s?

For those who just want to know the results, scroll down. For the finer detail start here…

Firstly who are Bookbub? In a sentence-ish; they are a big time distribution site that advertises books to a huge following with a somewhat promise of actual return on investment – they are hard to get in with, very hard and their featured deal is considered the Holy Grail of promotions. You can read more about them here in my post explaining how I got a featured deal… Authors can sign up to Bookbub, create a profile and then list their books. People can even leave reviews for them…

Who am I? Well for those who have arrived on this blog’s shores for the first time, hello, I’m Lee, I’m from the UK and I am an indie author of 6 books so far. I’m relatively unknown although I’ve been around for a few years now, my books have a moderate to small amount of reviews – I’m a small time scrappy underdog of an author trying to get the world to read my stuff and I don’t give up… In terms of book sales, I’ve sold around 1000 since 2016 through my various promotional efforts. I’m nowhere near earning a living from this but one can dream right?

Who were bookbub going to Feature from my backlist? My super hero comedy novella ‘The Teleporter’.

The Deal

After somehow agreeing to advertise my book, Bookbub agreed to feature it on Saturday the 6th of February in all their major markets. The US, UK, Canada, Australia and India. It would be advertised as Free to download and so I set the price to zero for that day. Because I have other books available I set them to 99 cents a piece also…

Top Book Promo tip: A Free book promo is a great way to get a lot of downloads. It’s a please all method that many folks will grab. Personally I tend to keep my free promo day’s few and far between – once every quarter is probably enough and even then for me it will be a different title every time.

The Result…

I’ve always had a rather funny relationship with Lady Luck. On the day of the promotion I was struck down with a rather bad spell of food poisoning. Even in my reduced state I managed to do some tweeting and social media-ing but things were not great for me, we’ll go into what I did to promote the deal below, however in terms of book promotional efforts let me refer you to the graphic…

I think we can all agree 10,000 plus downloads in one day for a small time nobody like me is pretty damn incredible. Now I know it was free but normally my reach for a promo like this is 10% of that. Damn, that’s a lot of downloads! The free downloads trickled into the next day with 580 more by the time the price went back up to 99 cents.

If my maths is correct and if 8000 of these readers actually read The Teleporter fully then I am set to make about 3 Grand from page reads…

Final Free Download count: 10,926

Due to my state of health I couldn’t properly track chart positioning’s during the day of the promo but it went to #1 in multiple territories. But that’s not all. For the day I set the price of my other books all to 99 cents or equivalent and they sold!

As you can see the numbers aren’t huge but every book I have available sold for actual money and so here comes another top tip: When promoting a book for free make sure you set your other works to a discount – this will near enough guarantee a little interest. Of course this only applies if you have other titles, if not grab that pen and get writing more books!

Here are the final figures of everything I sold after a week:

It’s quite funny that I only sold 1 paperback out of 10,000 sales. Thanks to whoever bought it, you are literally 1 in 10,000! Basically every sales record was smashed during this run with sales happening for a record 9 consecutive days after and so that brings us to…

The Aftermath

Now the immediate results were awesome but the real result of any book and it’s promotion is best measured over time. Boy this is where the real rollercoaster began…

Literally on the day of the promo KENP page reads shot up. From an average of 20-50 page reads a day to hundreds, the 10,000 readers had began their journey but that’s not all. Now The Teleporter was in front of newer eyes it began to sell even after it was free. Every day after the promo for a week it sold.

This is where a free promo or any promo will pay off because the exposure has pushed the book a lot further up the charts in front of new eyes. And then after a few days came the crowning moment…

The orange label of destiny found itself attached to my scrappy little underdog of a book. The Teleporter had become a best seller and made me, a best selling author… while my food poisoning had subsided and I was seemingly on cloud 9, things weren’t all celebratory…

Lessons learned the hard way….

Wholeheartedly, if I were to do Featured Deal again, I would. The results above you can see have turned a corner for my authoring career but and although I am relatively thick skinned there came a point where reviews started coming in and not all of them were positive. In fact the rating across the board for The Teleporter has dropped a little. It appears only the folks who didn’t like it are leaving reviews…

Lesson: When you present the mainstream with a free book they will download it no matter their taste. They see the price first and perhaps nothing else. Some of these folks might not like what they read and they will express that in sometimes scathing, hurtful reviews. This started to unfold by day 4 and it’s still unfolding, although there’s were so many more positive reviews, the negatives are the one’s we dwell on… As an author I know the reality of reviews, I am also an adult but sometimes things folks say can hurt. That is probably the one warning or take away I want anyone else to have from this: the more your work is exposed to the masses, the higher chance you’ll find someone who doesn’t like it. That’s okay and it’s normal because the whole literary industry is built upon it’s favourite word; subjective. Those who have left scathing reviews don’t really provide me with any valuable feedback so it’s kind of pointless. Either way it’s also quite hilarious to see people react in such a way for a comedy. It kind of makes me want to write a sequel just to get back at them.

Comedy is probably the most subjective genre out there, the gulf of different reviews has proven that. The highs have been high and the lows have been scathing – people really will tell you if they didn’t like a comedy… combine that with it being free and the emotion exploded. My author friend Karl on Twitter explained it way better than me..

Like most things in life we skim over the bad and embrace the good, and so that’s what I will do now…

The 2nd Aftermath…

I’ve never received so many new reviews in such short time. The amount of ratings The Teleporter had was below 20 and now it’s growing, good or bad, a rating is a rating. Here’s a couple of the better one’s…

But that’s not all because the aftermath kept on aftermathing…

By day 9 The Teleporter had crossed over 50 ratings in my home territory of the UK – just another awesome achievement. Ratings above all are proof of readership.

Factors for Success

I’ve explained everything the best I can but for anyone looking to successfully promote a book via Bookbub or not, this is the section for you because now I shall delve into what I did and why it worked… Some of this stuff might feel like a repeat but this is what you need to successfully promote your book:

Pro cover art work and banners to boot: Selling books starts with the visuals and people do judge them by their covers. I have invested good money in my cover art work and it looks great. Design for Writers deserve the credit for this but you need a pro looking cover to sell books! Combine that with a shiny banner and you are set.

A badass social media game: Due to my wonderful engaged following on Twitter I am currently killing it with tweets regularly being liked by hundreds of folks. Things have really stepped up recently and so that has to be taken into account for the success of this promo!

Distribution: The greatest struggle an author faces is making the world aware of their works. What did I do to spread that awareness? Of course Bookbub helped but I did these things also:

Used my mailing list: I have an email list of 80 or so readers. On the day I sent them an email with the above banner and information on where to buy my other discounted books.

Utilised that social media following: On the day I put out a blog post, put out a post on Facebook and plastered the link all over twitter to over 6000 followers. Using the right hashtags can increase visibility big time. In particular I took advantage of the #shamelessselfpromo movement that happens over on twitter at the weekend. My tweet is below:

Took advantage of having a backlist: The best way to sell books is to write more and have more available. Not only did folks download The Teleporter for free but they bought the others that were discounted.

I didn’t just rely on Bookbub: Okay Bookbub’s reach is awesome but I really wanted to make sure I got the most out of this promotion so I also advertised The Teleporter on a range of other promotional sites. Some were paid and others were free. They were:

E Reader News Today

Ebook Bookster

Indie Book of the Day

Bookrunes

Bookdoggy

Bookbongo

Bookhippo

Bookwerm

Bookangel

Pretty Hot

Itswritenow

Armadillo E books

Timing: This is a huge factor for success of a book promo. Without looking at genre and the time of year because that’s a thing, The Teleporter was available on a Saturday which is normally a busy day for internet traffic.

The Teleporter is a niche genre: Bookbub are incredibly hard to get in with. Authors try for years to convince them and it’s perceived your book needs to be award winning and highly reviewed to have any chance. My book is neither, while it was accepted by them a few years back it’s a bit of a wildcard but the humour genre has a small catchment rate – by that I mean it’s not like the thousands of crime thrillers that get rejected each day because nothing against crime thrillers but it’s a popular mainstream genre compared to humour, the queue is longer – The Teleporter stands out in genre which is probably one of the main reasons it got chosen. Plus it’s good, fu***ng good and seeing as this is the second Bookbub featured it, they must like it also.

Reviews/ratings: Although the amount of reviews the book now has is much bigger, beforehand it was 20ish which means it’s had some readership and those reviews were from the year of release all the way to recently. Recent and old reviews together show a longevity of readership.

Investment of money: Bookbub charged me over $200 for this featured deal and if you are serious about promoting books you need to invest serious money.

Concluding thoughts…

If I can get myself a Bookbub featured deal and 10,000 plus downloads then you certainly can and everything above is proof of that. Never before has my authoring profile been thrown in front of so much exposure and for that I am grateful above everything else. It’s been a rollercoaster of emotion and as I take a deep sighing breath of satisfaction, to me it was worth it. From the initial explosion of sales to the aftermath and even lessons learned and then the second aftermath, what a ride. This was my most important promotion moment as an author and it will hopefully be a huge turning point. Only time will tell.

The wonderful thing about this promotion is that it has proved indie authors who have a platform can also be given a voice and be successful. This featured deal was a victory for all of us indies and I’m incredibly proud of how it went. The best outcome is the fact my soon to be published authoring and blogging guide book had one section left blank to be written, it was a section that was going to explain my most recent book promotion efforts. Guess I better get writing!

If you do have any questions then please do drop them in the comments and for everything else book promo do check out my resources section.

To everyone who has supported me as an author and blogger, thank you and to those who have read this post, I tip my cap to you! Peace out and may the words be with you…

Coming Soon

How I landed another deal with Bookbub

The promoting of books is a struggle most of us writer folks know. Just where does one start with book marketing? Through many years of trial, error and the sheer will to figure things out I’ve managed to learn a lot about selling books. I will always do my best to pass that on to others so perhaps they can benefit from hopefully something I’ve learned. The self help guide book is coming this year but until then…

This is how I landed another featured deal with Bookbub…

In this post I’ll explore how I positioned myself for success plus the who’s and how’s of everything to do with Bookbub who gave me, a small time, underdog of an indie author the greenlight again…

Who are Bookbub?

Bookbub is book discovery service that boasts up to 15 million users online and they are considered a top shelf promotional site that connects readers with books. Many authors have boasted great returns from actual profits to long term sales, reviews and success – this includes me. Once upon a time back in 2019 I managed to secure a featured deal with them that resulted then in my best day of sales ever. For beginners a good way of marketing yourself online is to use book promotion sites – check out my resources section for more. Bookbub are basically the high end version of any other book promotion site out there. They are a paid service but I consider any promotional method that charges an investment much like books.

Top Tip: Authors can create a profile on Bookbub and list their works. Some might even be listed on there already. You can also review and rate other authors books too. I recommend doing that to build up a profile on the site.

What is a Bookbub Featured Deal

The site offers a range of advertising services but their Featured Deal is the holy grail of advertising. Authors who do get accepted are in essence paying for wider specific reach through targeted email lists. As you can read below they make it seem awfully hard to be accepted and it is trust me.

For me this time around Bookbub agreed to feature my super hero comedy ‘The Teleporter’ again but with a few differences. The US market was now included unlike last time and the book would be free as opposed to discounted. And now I have a backlist of 6 books – more about that further down.

Top tip: I’ve said before my best advice when it comes to book selling is to write another. Having more than one title available as an author will galvanise your brand and increase the likelihood of selling more while finding a readership.

How did I land a Featured Deal, again?

For some years I have been near enough constantly applying to have them feature one of my titles. Although Bookbub say they support indie authors – they only take on books of the highest quality and books that they know will sell. Yes there are indie books that fit this bill but they are strict with who they choose. Some authors have even boasted to have over 50 reviews and awards just to get accepted. Recently I’ve even seen Stephen King’s work featured with them so it’s kind of a big deal!

So you might be asking at this point what the hell am I doing getting chosen by them? Well friends, Bookbub obviously see something in my scrappy underdog of a book.

You can read my account of how I secured a deal with them last time but now things are far more improved and so I guess that’s why they said yes. There are several factors that led to them agreeing and so they are laid out below but timing and niche are probably big driving factors – The Teleporter is in the humour category – something more specialist compared to a crime thriller or another popular genre. Sometimes things just align but there are ways to position one’s self as an author to get noticed…

Top tip: Writing a book that has a specialist or niche genre may be difficult to market across a mainstream following but it also makes for an opportunity when big time advertisers need a particular gap to fill. Niche will make that writing of yours stand out…

Positioning Factors for Success – Why they chose me?

There probably isn’t just one reason why Bookbub said yes, luck might have played a part but here are some other factors that helped me position myself in their sights…

Apply: Okay this is a simple factor but applying for a featured deal sparked this whole thing to life. This probably led to Bookbub doing a little research on me.

Social Media Game: Over the past 6 months I have ramped up my social media game. What exactly do I mean by that? Well I’ve made every effort to create engaging content across my platforms and specifically twitter, look it’s a pandemic okay and I’m bored most of the time so I took that as an opportunity… Very recently my engagement rate has been through the damn roof on the tweet machine (look at the numbers on the tweets pictured below). Anyone who considers you in the publication and literary field will do their research and so recent tweets of mine have been getting a lot of attention and engagement. My following is on target for 6k followers, I only reached 5k back in December. That engagement has come mainly from the writing community so you could even say this opportunity was created by them!

Top advice too…

Shout about it: Although this is linked to my social media game, every recent success I’ve had, I shared via Twitter, Facebook and Instagram. Be proud of those reviews, sales, and anything else you achieve. It inspires others and shows you are the person to follow.

Recent Book Sales equals visibility: Quite recently something wonderful appears to be unfolding. In the month of January which is notoriously slow for sales, I’ve been selling books! This pushes those books up the charts in Amazon – something Bookbub will look at.

Recent Reviews for other works: Although it’s felt like forever since I received my last Amazon review very recently a few came in for both ‘The Ghost Beside Me’ and ‘Cemetery House’ thus proving people are reading my stuff.

I support the industry: You may have read from my recent posts about Changing the Culture when it comes to book reviews by authors. It is my opinion that authors don’t review enough books and so that’s what I do a lot of to support the industry – supporting the industry gets you noticed.

There’s a history: Somehow Bookbub said yes to featuring the Teleporter once before. Having that history is a rapport that basically kept my foot in the door.

There are also some more physical factors as to why The Teleporter was chosen…

Physical factors for success

Cover art and banner game: Undoubtedly the cover for ‘The Teleporter’ is an exceptional work of art. I have Design for Writers to thank for that and of course bolstered by a nice book banner makes the whole thing look professional and appealing. A pro book cover is worth the investment and something I consider part of the basic anatomy of a book…

A decent rating on Amazon and Goodreads: Bookbub will of course have done their research and ‘The Teleporter’ has a healthy amount of recent and older reviews/ratings spanning back to it’s publication in 2018.

On Amazon US the book currently has 21 reviews/rating with an overall 3.9 star average

On Amazon UK the book has 24 reviews/ratings with an overall 4.1 star average.

Over on Goodreads it’s my 2nd highest rated book with 36 ratings and an average rating of 4.03 stars.

A few ratings on Bookbub: Mainly through my various author social media connections, a few nice folks have left reviews for the Teleporter on Bookbub.

Leaving my own ratings on Bookbub: If I have reviewed your work and if it’s listed on Bookbub then there’s a high chance I have left a rating on there. This probably contributed in some way.

A consistently growing backlist: Since 2016 I have released 6 books. This shows consistency and dedication while any reader including those who use Bookbub are more likely to choose an author who has more works – this further makes my point on the best marketing advice I can give authors – have a backlist so if readers like one of your works they’ll invest in another.

Not giving up: Okay calling my sheer will to carry on a physical attribute might be a stretch but on this author road you have to keep going and keep trying no matter what. I have submitted to Bookbub several times over the years and only twice have they said yes. Keep going, you never know when things will align.

So I’ve laid out all the possible reasons as to why they chose my book but what about yours?

Factors to consider

Now this post has probably drummed up some hope and interest for authors and why not because if I can do this, then you certainly can. But here are some things to consider if you are an author thinking of submitting your work to Bookbub…

Does it stand out?: The Teleporter without me probably realising is a unique book and rather niche. Is yours something that sticks out in a good way? There are millions of crime thrillers out there but only a handful of boozy super hero comedy novellas – its specialist.

Does it have the basic anatomy: The basic anatomy of a book in my eyes is probably the most important selling factor. Does your book have a professional standard cover, an enticing blurb and a unique stand out title? Is the editing the best it can be? If your book has those things and nothing else, you my friend are on the right path. Someone will eventually like your work if it has the basic anatomy.

The price: It’s going to cost me north of $250 for this featured deal. Make sure you’ve got the cash.

Do you have a backlist: One of the biggest outcomes of a Bookbub featured deal is what happens afterwards. Normally the author being featured will shoot up the rankings on Amazon and be visible to newer eyes so it’s vital you take advantage of that and the best way to do so is having a backlist readily available. This time around all of my other titles will be discounted on the day and ready for maximum sales. If you don’t have a backlist to sell then this might not be worthwhile.

Top Tip: When running a promo for your book if you have others, discount them during the promo and it’ll drive some sales.

I say go for it: Trust me when I say you never know unless you try. So any author out there who has doubts about their work being good enough – that was me and still is. Somehow I managed to engineer lightning striking twice so go for it!

Final Thoughts

When I casually checked my emails on a weekday evening after dinner I was shocked to see Bookbub said yes to my application but also big time excited because a Featured Deal is a big deal and will hopefully lead to me climbing another level in the realms of authoring, we’ll see and above all I will be ready!

Anyone looking to apply for a Bookbub featured deal I say good luck and do check out my resources section for some top advice about book promotion and blogging.

The Results

Want to know how the featured deal went? Here is a detailed breakdown of the results!

Weekly Ramble #95

Things are better than yesterday. As an author and creator that’s all I can hope for. Better results than yesterday fuelled by the desire to carry on. The whole ‘keep going’ thing is ingrained on my philosophy and hasn’t ever let me down. I said last week that this is going to be a brutal year and it is, but there is hope to found even in dark times.

When someone asks me how it’s going. The sales, the blog views the whole authoring and blogging social media deal – I simply tell them it’s better than it was, better than yesterday and it is. From selling a couple of books a month to selling one every ten days to now selling more than one every four days. I’ve trialled and errored my way into figuring out book marketing, social media marketing and knowing when to swoop in and convince a person to buy into me. Timing and time is the above all attribute that I hold responsible for all of my success, that is with the sheer will to keep going put to one side.

All of those successful moments and trials and errors I have meticulously laid out in a self help guide book that I am going to be looking to publish this side of the year. While I edit and continually add to it, my uncertainty rears it’s ugly head every now and then. Will anyone benefit from this rather broad explanation of how I got to here? Does anything in this project matter? That imposter syndrome – something I refuse to believe in is perhaps creeping in. I have always cared what people think of my stuff. I’m going to begin searching for some much needed second opinions soon. BETA readers need apply here. I’m gonna need your level headed thoughts to get through this..

Let’s talk about… writing – The First Draft…

Happy Sunday folks. Here’s another look at my Omelette writing analogy…

Lee's Hall of information

A new blog series emerges, out of the unknown void of creativity where I sometimes have ideas…

Let’s talk about writing. You’re probably not going far and neither am I.

So while I’m here and you are (hopefully) let’s use this time to reflect on writing, after all it’s what most of us blogger types do.

Personally there is no full proof blue print to teach someone to write. You have to find that within yourself but I can sure as hell talk about it and hopefully pass on some ‘wisdom’ about the craft. If you tuned in to Twitter recently you may have seen my recent thread that 4 people probably read all about that first draft.

15 Websites And Apps For Creative, Fiction, and Short Story ...

It’s easier and relatable to think of writing in a way that everyone can. So for this post, we are going to use the analogy of cooking to represent writing that first…

View original post 755 more words

How I got Five Thousand Tweet Machine Followers – a guide

Good things take time. Really worthwhile things take a long time and you might have seen me singing my own praises about getting five thousand twitter followers so I figured now would be a good time to reflect and pass on some helpful information.

How did I get there? Well it wasn’t easy. From deleting the app two years ago to now. I’ve had an eventful relationship with the platform I still don’t fully understand but there are some fundamental basics I implemented which will help anyone reach some level of social media success.

This post takes direct inspiration from my upcoming self help guide book which is set to drop this year. I’ve broken this guide down into three sections which go hand in hand. The Why’s, The Basics and the Advanced Tweet Machine Methods. I will also cover some fixes for those already on Twitter who aren’t getting any engagement. Now there are plenty of folks I know who have way bigger followings than me, and that’s cool, but this guide is designed for hopefully anyone.

The Why’s

Exploring motive before anything else will ultimately give you something to aim for, much like any character in a book. Why are they there? What do they want to do? Ask yourself this: What do you want to achieve on twitter and why?

In my case, and the short answer; I am on Twitter to promote my efforts as an author and blogger while also learning from those doing the same.

The long answer; it’s a huge opportunity to connect with near enough everyone. Predominantly I sell my work online, about 95% of my book sales come from online sources so I need to be there for that. It’s also a wonderful way to find new books that I can review.

In your case, this may differ depending on what you want to achieve. Perhaps you are a blogger who specialises in photography, or someone interested in nature; there is a crowd for near enough all interests on the tweet machine. You want an audience right? And connecting with others will get you there. It’s both a social and a promotional opportunity. Use it to find your crowd – we’ll go into that with more detail below.

The Basics

From experience you need the basics for people to start following you regularly on Twitter. In order to get more followers you need engagement.

Engagement is basically having a voice that folks can easily hear. There is no overnight solution to more engagement but there are ways to increase it over time. My philosophy is and always will be this:

To give yourself the best possible chance at Twitter success you need to be honest, friendly and decent.

But that’s just conducting yourself professionally, most people are cool but what else can you do? Well, you need:

A real profile picture of yourself. Trust me other humans like to see other humans

A friendly bio that describes who you are, what you do. The more inviting, fun and friendly the better.

A pinned Tweet – a tweet you can put at the top of your profile that relays what you are currently doing in life, what’s coming soon or even a link to your book /blog/ content.

To engage with others by commenting, help, offer advice, be friendly, supportive and decent – trust me most twitter types are drawn to honesty. Engage with folks all the time.

To Follow those who follow you.

Unfollow those who no longer follow you.

Follow those who interest you.

If you follow the above basics you will find some level of success and gradual growth. All of these basics are aimed at getting more engagement or at least the right kind.

For absolute beginners I strongly suggest your tweets include relevant hashtags to what you are interested in. Introduce yourself and explore those hashtags, comment on other folks posts who use them. Be social.

Things not working – a few fixes

I have opted to put this section in here because this tutorial is designed for all and you might already be on the tweet machine and experiencing little or no growth/engagement. You need engagement for growth and growth for engagement but why are your tweets feeling invisible?

If your tweets aren’t getting much attention perhaps it’s time to consider what you are posting. Is it relevant or even interesting? Is it heavily opinionated or political? Is it ‘spicy’ or angry? Are you an author who just constantly shares the link to their own work? This is also relevant to what you are saying in the comments of other folks tweets. Regularly I see a user say something that can appear aggressive or forward – although this might not have been the intention it’s easy to be misunderstood in a tweet. I very much HATE WHEN PEOPLE CAPITALISE things or tell me what to do. The whole tough love/truth thing will annoy me also. Try and keep things light and friendly.

My tip would be to scroll back down your feed and look at the last tweet you put out which got some good engagement. Do more of that and less of the tweets that don’t get any attention. Easier said than done but it works trust me.

Things not working can also be related to consistency, if you post sporadically every few days at random times then it’s likely your audience won’t see it. Those with a lower following, you folks risk being forgotten if you don’t post regularly. Consistency is key.

Engaging with others more will also spread your visibility across the platform, remember it’s social media, if you see a tweet that compels you to make comment then follow the basic philopshy above and go for it!

Advanced Methods

Let’s say anything over a thousand followers means you’re serious about this. Now you need to step things up while also raking in more followers because in theory the higher volume of followers you have the easier it is to get more. It me took several years to get a thousand, but way less time to get double that.

So what advanced methods did I use to get there? While the trends constantly changed, I did these things:

Posted regularly, normally more than 3 times a day.

Figured out when the majority of my audience were online. In my case I have an audience that is mainly Europe or USA based so I post in the morning for the folks in my time zone then wait until later on for the USA folks

Treated it like a job.

Did everything I possibly could to get more engagement by tweeting relevant, fun and engaging posts every time. Post memes, post fun stuff, ask questions, run polls, share reviews of books you’ve read, so many possibilities …

Kept following the basics while also using relevant hashtags.

Took part in the newest or relevant following fads – writers lifts, shameless self promos and other follow trains – they work trust me but not every day or week…

Kept it fun and light. I tend to stay away from heavy politics and opinion based stuff.

Kept away from negativity and toxic stuff which can easily be found just under the surface.

Final Thought…

It’s called social media for a reason, to be social and the more you embrace that concept the better. Following some of the advice above will indeed help. If you have any other advice then please do leave it in the comments below.

There will be a stack of social media tutorial things in my upcoming book, until then for more blogging and authoring stuff do check out my resources section

Book Promotion Results September 2020 Pt2 – ‘This time it’s literal….’

Ah promoting the books, I’ve done this a lot recently and we’re back again to share methods, results and all things about the promotion of books. This is also a sequel to another post I put out at the start of the month and this time it’s literal…let’s dive in!

The aim of this post/who is this for…

The main aim of this post is to share results of a recent book promo run by informing other authors how I did it. This is with a hope they can use this info to sell some books. Much of this stuff can be applied to books that are stand alone, series, fiction or non and for all authors of every level – the self help guide book is coming next year… For those not interested in the full detail or a recap from last time just skip down to the actual start of this post…

Previously…

To set the scene, at the beginning of this month I promoted the e version of my thriller/horror ‘Cemetery House’ by making it available for free via Amazon. My main aim consisted of two objectives in this promo run:

1. To get as many free downloads for the book as possible + some discounted sales after.

2. To promote the wider ‘Order of the Following Series‘ it is a part of. The next book in this series (Darke Awakening) drops at the end of this month.

The results of this promo run were unexpected and again quite good. While I have shared the results in the previous post the numbers have gotten a little better since.

A good promo run will give books long term visibility after and drive sales, sometimes these sales come days or weeks later.

As you can see the initial numbers were good…

Updated numbers from part 1…

Free downloads of ‘Cemetery House’ during this run

1,838

Sales of ‘Cemetery House’ after the run @ 99 cents:

6

Sales of other books in the series during and after the run

62

Sales of other books in my backlist

3

Part 2 actually starts here…

Okay so part 2 and book promo run 2 of September 2020 would see the overall aim widen slightly, and with all book promotion runs it’s important to set out a clear aim from the start. Lessons from promo 1 meant that we know when advertising a book that is part of a series, the other books in that series will probably sell also. This time around, the newest book in the series set for release at the month’s end was also available for pre order.

Aims of this promo

The aims of this promo were as follows:

1. To get as many free downloads for ‘Darke Blood’ a vampire occult thriller which is part of the wider Order of the Following series.

It’s not free currently, this is here just to display the banner I used…

2. To get as many sales for other books in the series which are discounted @ 99 cents or equivalent in major Amazon markets.

3. To drive attention towards the next book in the series ‘Darke Awakening’ which is also a direct sequel to the book being promoted for free and will be available to pre order at the time of promo and the hope is to actually get some pre orders.

Strategy – how was I going to do it?

Like the previous promo this book would also be available for free through two days but this time on a Friday and Saturday (18th and 19th of September). My choice to use Saturday was to coincide the promo with Twitter’s #Shamelessselfpromosaturday which in recent times has driven a lot more traffic and attention to my posts. The writing community of twitter is something you should plug into, especially for promotion and engaging with other like minded writers. My following is above 4k and so this works as a good free boost. You can see the results and what that tweet looks like below.

Of course one method of social media is not enough to amplify my voice to tell the world this book is out there and free so I would also put out a post on my Facebook page to 500 likers and a blog post to nearly 500 followers on the 2nd day.

He’ still in pain, like most authors…

My main point of attack in this promo would be as usual to use a range of paid and free book promotion websites that advertise a book using extensive mailing lists and their own sites to reach readers.

Results

Lets look at how it went, then I can share which promo sites I used and what factors of success were…

Day 1

Darke Blood reached #3 in the Amazon UK Occult chart.

Day 2

Darke Blood reached #1 in the Amazon US Folk tales/ Myth collections chart.

Day 3

6 of the ‘Darke Blood’ sales on this day were free downloads that overlapped while 6 were sales at 99 cents.

The best moment of Day 3 was a single pre-order came through for ‘Darke Awakening’ which means that all three aims were now ticked.

Analysis/Factors of success

This was a decent promotional run with exceptional sales of other books in the series most of which were from the US. There was a time when I had only sold 13 or so books in the US and now that figure has been blown wide open. To get a pre order for a brand new release is also huge, although it’s only 1, it’s better than zero!

Factor 1

A huge factor in getting all of these sales and the pre order is listing the books in a series together via Amazon. This boosts visibility big time, especially when one of them is free!

Sub Factor of Factor 1

Just before the promo I did a little sneaky and amended the blurb of ‘Darke Blood’ on Amazon…. This is what I put before the blurb…

Coming September 30th – the next book in the Order of the Following Series – ‘Darke Awakening’ Pre Order Available Now!

Factor 2

At the time of the promotion the 3 books in the series had reviews/ratings in the two major Amazon territories (UK and US). Established books with some reviews always do well when given away for free and those that weren’t free had a good amount of reviews also which helped. Reviews and ratings are useful for selling books as they tell a reader how good/bad a book can be. Getting reviews takes time and so do numbers like this…

This is a stock image, not from my books….

Factor 3

Price is a huge factor in this whole deal and I’m not just referring to everyone liking a freebie. The two other books are both priced at 99 cents or equivalent and this helped, perhaps if they were priced higher they would have been downloaded less.

Factor 4

The promo of ‘Cemetery House’ which was covered in part 1 resulted in 4 new ratings on Amazon soon after which directly effected the decent sales of it during this run. This is proof that one promo run can help another.

Geographical Factor

For this promo I used a few sites that are UK based and this directly drove more sales in that territory.

Basic factors

Great looking professional book covers, investing money and a social media following are all factors that help books get sold. These days I also use book banners which I made myself but for a little money you can probably get some made professionally and they are a nice little touch.

Final Figures

As you can see the two free promos side by side. The first one was indeed more successful and the top factor for that was labour day weekend in the US – people were looking to probably enjoy their weekend with a book or two.

The graphic below with free sales removed looks all the more impressive. Not only does it show paid sales after and during the promo but to date this is the best month of sales I have ever had in nearly 5 years of being published. Context: Upon release of Book 1 ‘Open Evening’ it sold 41 copies in the first month…

Book Promo sites

This whole deal sits on the shoulders of paid advertising and book promotion sites who help amplify that voice so folks can hear you shouting about your work. These are the ones I used:

Bookbongo – Cost $5

Ebook Booster – Cost $20

Bookrunes Cost – $25

Freebooksy (Thriller promo) – Cost $40

Bookzio – FREE

Book Hippo – FREE

Book angel – FREE

As you can see I invested less money for this promo which may have effected it’s overall success but I’m only willing to spend so much..

Final thought

Traction takes time when it comes to books. Over the years I’ve learned a bunch and partially mastered all of the factors that go into selling them. I still firmly believe the best way to market and sell a book is to write another and another until you have a backlist, so keep going writers! Whether or not a book is part of a wider series doesn’t seem to matter.

Getting that one pre order made the whole thing a little sweeter, selling a brand new title is hard especially when it’s the 4th book in a series but the launch is hopefully bolstered by that handful of pre orders. The purpose of this promo was to help establish more readers for that series, did we accomplish that? Time will only tell…

Thanks for taking the time to read, I hope you got something out of this post that will help your writing and book promotion journey. Peace out!

Book Promotion Results – July 2020

The results are in! Let’s take a look at my most recent book promotion efforts and analyse what went well and what didn’t. Here we go…

Sell Tickets

This has no relevance to my results, it’s just colourful…

Slight Preamble…

Seeing as this year kind of took a dive in March, some will even argue it ended there. I decided to take what was happening in my stride and carry on. Carrying on might be the single best decision I have made in all of my blogging, writing and general being online endeavours. Trust me, and it was really tough to begin with. The numbers for this blog, my sales and overall results were dwindling for a little while until I dug deep, thought of a few new ways to continue producing content and kablamo, things are looking good, in fact they are real good, I’m talking best ever numbers kind of good.

I do truly feel for the many folks out there who have been stopped in their tracks from what’s currently going on (we don’t dignify these times with a name) but for me and without realizing this whole deal has kind of fallen into my hands with an opportunity that I have seized. For anyone struggling right now who is able to produce some kind of content, I would highly advise you do so, this world has changed and probably won’t be going back to ‘normality’ possibly for a while. More people seem to read my blog these days than my books, which is cool but we’re here to talk about my books…

The planning…

Seeing as I have five of them (books not kids, I hope…), I have content that is readily available right now for people to access. This year I have stuck to my guns in trying to do all I can to promote Darke Blood, the series it’s a part of and the sequel which drops next month. Having that wider back list gives me the options to change things around and promote another work, that work being The Teleporter – a stand alone, novella length comedy book about super heroes with a political edge – it’s current, relevant and relatable. Seeing as Marvel is mainstream these days having a super hero tale is quite handy – and trust me people grab this book when they see it probably more than any others (of mine).

So I decided I wanted to get 2 things out of promoting the Teleporter this time around:

(this is important in book promotion, you need to decide what you want to get out of it, then you can manage expectations/disappointment levels after…)

1.First and foremost I wanted as many people to grab it while it was free for one day.

2. I wanted actual paid sales after the promo date to drive the books chart position upwards and get some new eyes on the product It will be discounted to 99 cents and this wasn’t just a ploy to turn a profit, what’s a profit in writing?

The booking

So this would involve fighting the promotion battle on 2 fronts but with mainly the same process – book promo sites.

For those who don’t know book promotion sites offer advertisement for a fee, some are free. They have access to big mailing lists and distribution methods to get your work seen. Considering this isn’t my first rodeo, I have compiled a list of trust worthy, reputable sites who can help. Using a bunch of different sites at the same time is quite a useful method.

For this promotion I would split the promo sites between advertising on the one free day and the next few days where it was discounted.

The Teleporter would be free to download on Wednesday 22nd of July and then discounted for 3 days after at 99 cents. 

Here are the sites I used for the 22nd Free Promo:

E Reader News Today – (humor promotion) Cost $40 

Bookrunes – Free Promotion – Cost $40

Indie Book of the Day – Cost Free

Book Goodies – Cost $9

Bookwerm – Cost $5

Book of the Day Dot Org – Free

ebook booster – Cost $20 – placements on up to 15 other sites

Sites I used to promote The Teleporter at 99 cents discount (23rd and 24th) 

Armadillo Ebooks – Cost $25 – both dates

Prettyhot – (Featured listing) – Cost $25 – 23rd only

Discount book man – Cost $10 – 24th only 

Bookbongo – (bookblast) – Cost $20 – 23rd and 24th 

Bookdoggy – Free

The Preparation

So the promo sites were booked and now I needed to prepare my other promo methods. In the past I had explored the option of book banners – a poster that just doesn’t show the cover but acts as a kind of billboard. Seeing as Fiverr offers this kind of thing I got one put together for the Teleporter.

The Teleporter promo banner

Generally people tend to click on the link more when they see something other than just a book cover. And it didn’t cost much, there are loads of different merchants on Fiverr who do this sort of thing at a very reasonable price.

This time around I would focus more on the days after the free promotion and kept my tweeting and general social media lips sealed until then.

On the discounted days I tweeted to my 3000+ followers and put up a post on my Facebook page to 500 followers and I even put together a blog post on here for my 500 plus following.

The Results…

So how did it go? How much do I hate myself this time? I can honestly say it went rather okay to good, so not that much self hate…

Here are the results for the Free downloads on the 22nd with slight overlap on the 23rd

teleporter free download results 20202

downloads

Overall this was the best ever day for The Telporter in terms of free downloads and the 3rd best of all time in all free promos I have done. Not bad at all.

I didn’t track the chart position that much on the Free day but it was #5 in one of it’s charts. Mary Shelly’s Frankenstein was #1 at the time… I very much enjoy it when my book is in the same picture as something so highly regarded! Darke Blood did once go above a Dean Koontz book – my only claim to fame thus far…mary shelly

 

And now let’s look at the results for the days after the Free promo when it went to 99 cents…

teleporter discount results

On the day after the free promo, 20 good folks downloaded the Teleporter while it was discounted. The next day we had 1 download and then on the third and final day we had 4. Someone else downloaded it at full price a few days after that also.

I didn’t properly track chart positions but it did climb higher than usual but got nowhere near single digit positions.

20 downloads in one day for any of my books is a win and this year’s best day of sales and my 2nd best day of all time. The 1st being last July with the same book but boosted by a Bookbub featured deal.

I can probably expect a few new reviews soon.

What went well?

The whole thing went well in my eyes but here are the factors that helped.

1.July, something about this month in the past two years has been really good for book promotion and this blog in general. July 2019 holds the record for most blog views ever and in 2nd place is July 2020 – beach read season I reckon…

stoner on a rollercoaster

2. The day after the Free promotion a fellow blogger and friend of the Hall of Information, Stoner on a Roller Coaster re blogged my post about the promo – this helped massively so thank you! Many more good folks shared and retweeted things on Twitter – so thanks for that also!

3. The Teleporter is an established book and my 2nd most reviewed on Goodreads. It also has a good bunch of international reviews on Amazon. This helps big time.

4. I have a back list. Books sell easier when the author has more than one. People grab a book with hopes they like it and then will explore other titles if they do.

5. Fellow authors looking to give back – those whom I have connected with over the years and especially those who have books I reviewed sometimes feel inclined to return that favor, having one of my books available for free pushes that a little further – not that I expect anyone to buy my book in return for anything but it is very much appreciated.

6. The current state of affairs in this world: People need content, people are getting into reading more, e books are safe and are a low risk form of entertainment. Hence the opportunity arises.

 

Anything to improve? 

Book promotion is led mainly by the following and voice of an author. If that voice is louder, more people hear. I’m always trying to improve that volume (following) and of course there are few things that could have gone better.

I did try to get a bookbub featured deal but to no success this time. Maybe I could have explored Facebook advertising but I didn’t bother this time around.

All in all this promo run went rather well. I have on final book promo run planned before the release of Darke Awakening in late September. Stay tuned and thanks for reading! 

 

 

 

 

 

 

 

 

 

 

6 Years of Blogging – Here’s what I learned…

This image has an empty alt attribute; its file name is achievement.png

The road of life is long and so is the journey this blog has seemingly endured. Has it really been 6 years since I plunged into the world of blogging? Time has a way of slipping before our fingers when we’re busy and having fun, perhaps those two things are the main staples of how all of this is held together. That is along with the revelation that over time has convinced me most people are decent but those who follow this outfit are exceptional. 

What have I learned in 6 years of blogging? Probably enough to fill a self help book and well that may eventually appear on the horizon, I’ll give you an insight because for my followers, it’s the least I can do. These are the pillars that hold up the Hall of Information…  

hall of information

Choose a name that stands out…

Let’s face it, Lee’s Hall of Information is a gimmick style name and back when I started out, gimmick style names for blogs were all the rage. You don’t see it as much these days but I’ve embraced my not so serious blog name. It’s a play on words with my real name and it’s fun.

All the right people can make all the difference in the world

This blog has picked up the support of some awesome people over the years. People who see your vision like you do are important and if you work hard enough they will eventually find you trust me…

Support others like you wish to be supported

This one’s in red because it might be the most important pillar that holds up the Hall of Information and my entire ethos in life (or at least on here anyway). Commenting or liking another blogger’s post will most likely make their day and give just a little justification or satisfaction for their efforts. A few years ago I had the epiphany that basically sealed that ethos when I began to review Indie books. Pretty much as soon as that first review dropped the traffic to this site rocketed, which leads to the next thing…

Offer something that people need 

We’re using green because again it’s important and possibly the code breaking formula in all success everywhere. If you can offer something that people need, they will grab it. Sales people use that tactic to fling whatever they are flinging and I used it in more of a supporting way by reaching out to the wider writing community and offering to read and review their work – I did this to support others like I wished to be supported and it resulted in connecting with so many awesome people, some I even consider my friend plus it led to an often overlooked factor in blogging…

Regular Content is King

Because I have so many indie books on my list and I am always reading (I need to read to get better at writing) there will forever be a constant stream of content (book reviews) being churned out by the Hall of Information. The internet moves quickly and if you don’t put stuff out regularly then you will get forgotten. Being consistent in blogging will eventually get results, trust me. This is also relevant advice to whatever you blog about not just books…

Diverse content is King also… 

Unless you’re a book reading machine, and trust me there are a few bloggers who are, you’re going to need a range of content that extends towards the main stream. Trust me when I say some of my most viewed posts are nothing to do with books or writing. This review for DDP Yoga gets reads nearly every week and this post about wrestling often gets looked at. Neither of them are my core content subjects but they draw in views from outside that bubble.

It takes time

No matter how good you are to begin with or what you offer to readers this whole deal takes time to build. I started at zero and spent years not really knowing why 2 people read my latest post but eventually things grow if you keep going…

the stats

Share your feelings

It’s okay to vent, it’s okay to complain, it’s okay to be honest and express your feelings in what ever fashion you like. It’s your blog and your world first and foremost. I’ve shared many a grievance on here, one particular grievance about a 1 star review of The Teleporter led to a huge response from the writing community.

Look up to fellow bloggers

There are a stack of wonderful bloggers out there whom I look up to. Don’t be an island, reach out to them, connect and share ideas. Be there when they release new content even if you just drive by with a like for a post and read it later. This is a people thing, be part of it… some of those awesome bloggers you can find here.  The blogger who inspired me to do this started out in self publishing and has recently had one of her books optioned for a movie!

Enjoy it, embrace it and go for it

When I look back at those early days when I first put together the Hall of Information title on a background of dark red and an image of books on a shelf, I never imagined those books by other people would eventually be swapped out for my own.

The reviews and content I put out serves a purpose and people have recently used the word respect when they hold me in regard – this is worth more than probably anything else I could ever imagine as success.

That first post simply titled ‘Pilot’ led to where I stand today, pecking away at the keyboard, chasing the words, keeping things going, supporting others and hoping not just my work is a success but that others are too. Writing, reading and blogging is home to me no matter where I hang my hat.

We’ll get there someday and the Hall of Information continues forth into the world of words and beyond. I like that word, beyond, it makes this feel like it could lead anywhere, maybe it will…

To everyone who has ever followed, read and supported this blog, thank you. See ya in the next one! Rock and roll man!