For the first time ever all 7 of my books are being price promoted simultaneously to celebrate the 5th anniversary of Open Evening being published.
Without my debut novel nothing else would have followed and seeing as I have a plethora of books, they are all discounted except for Open Evening which is FREE to download today only!
Some thoughts, details and links are below. As always thank you for the continued support of your local neighbourhood indie author!
It’s kind of scary how time flies when your busy and trying to get the world to read your words and somehow it has been 5 years since my publishing journey began. Those who have been around a while will know in 2015 I basically started again with a project based partly on a bad dream and mostly on my own high school days of struggle. Add a little creature feature horror, scratch that, a lot of creature feature horror and somehow Open Evening was born. Originally taken from six sides of lined paper full of scratchy writing after my fourteen year old self tried to recollect the events of that bad dream, I somehow fashioned it years later, into a fully fledged book that probably means the most in all of my works.
Before Open Evening released in 2016. I kind of got caught up in the whole querying thing with sub-par science fiction that wasn’t ready and in truth I wasn’t ready so starting again paved the way to where I am now. Someday you might see that science fiction which has grown with me and I have a huge amount of books to offer the world but until then enjoy the ones I have available.
Some of the books on my shelf may be different in comparison but for today they are all the same price.
The Ghost Beside Me is a paranormal romance about an introvert who struggles with loneliness until something not of this mortal world tries to reach out. Based partly on my own paranormal experiences and a ghost story my late Grandfather told me its a short but powerful read. Perfect for the coming spooky season of Halloween and beyond.
The Teleporter, many of you will already know and this book has become my most successful title this year. With over 160 Amazon ratings in six months I think I can class it as a hit. Kurt Wiseman is a mid-twenties slouch who is suddenly thrown into his own super hero tale and has to make a choice in order to save the day. Full of comedic wit and fourth wall breaking fun, it is bound to make you laugh at some point.
Consistent Creative Contentis basically the culmination of my journey as an author, blogger and social media personality. Part-memoir part-guide, this book is designed to show you what I’ve done to find success that I am happy with and how you can do that too. Follow my words.
Of course Open Evening is just the start of a wider series known as the Order of the Following. Every other book in that series is discounted for today!
Drinking. Hangovers. Fist fights. A clingy ex. A sketchy corporate biggie. An annoying neighbor who just happens to be an investigative reporter (and where are all these reporters when I need one? Huh?) Add a posse of unlikely vigilantes and a soupcon of sudden but inevitable superpowers and you’ve got a heck of a story.
Kurt Wiseman isn’t some stale wide-eyed teen trying to romance the school hottie with his super suit. Or a scientist accidentally becoming a green rage monster. The Teleporter isn’t the sad tale of a down-on-his-luck ex-Army Ranger who is determined to help the little guy. Oh, no. If you’re looking for the same old origin story, turn away now.
Wiseman drinks too much and does as little as possible at work to get by. This guy literally falls into his destiny without a clue. He’s doesn’t have ninja moves or high…
In celebration of The Teleporter reaching 100 Amazon Reviews I am giving away 2 signed paperback copies!
To enter: All you need to do is head on over to Twitter and comment, like and retweet my pinned tweetto officially secure your place in the running!
If you are chosen as a winner, you’ll need to provide a mailing address. This is an international giveaway which means I’m happy to send these books basically anywhere. The winners will be announced on Twitter next Saturday ( 27th March 2021)
Thank you for the support over the years and what an incredible achievement it is to reach 100 Amazon reviews!
Well that was a ride… and I’m partially still on the rollercoaster of emotion, sales and everything else that comes with having your largely unknown book thrust into the hands of the mainstream… this is my reflection, review and hopefully knowledge passing-on post about how my Featured Deal with Bookbub went. Let’s dive in…
For those who just want to know the results, scroll down. For the finer detail start here…
Firstly who are Bookbub? In a sentence-ish; they are a big time distribution site that advertises books to a huge following with a somewhat promise of actual return on investment – they are hard to get in with, very hard and their featured deal is considered the Holy Grail of promotions. You can read more about them here in my post explaining how I got a featured deal… Authors can sign up to Bookbub, create a profile and then list their books. People can even leave reviews for them…
Who am I? Well for those who have arrived on this blog’s shores for the first time, hello, I’m Lee, I’m from the UK and I am an indie author of 6 books so far. I’m relatively unknown although I’ve been around for a few years now, my books have a moderate to small amount of reviews – I’m a small time scrappy underdog of an author trying to get the world to read my stuff and I don’t give up… In terms of book sales, I’ve sold around 1000 since 2016 through my various promotional efforts. I’m nowhere near earning a living from this but one can dream right?
Who were bookbub going to Feature from my backlist? My super hero comedy novella ‘The Teleporter’.
After somehow agreeing to advertise my book, Bookbub agreed to feature it on Saturday the 6th of February in all their major markets. The US, UK, Canada, Australia and India. It would be advertised as Free to download and so I set the price to zero for that day. Because I have other books available I set them to 99 cents a piece also…
Top Book Promo tip: A Free book promo is a great way to get a lot of downloads. It’s a please all method that many folks will grab. Personally I tend to keep my free promo day’s few and far between – once every quarter is probably enough and even then for me it will be a different title every time.
I’ve always had a rather funny relationship with Lady Luck. On the day of the promotion I was struck down with a rather bad spell of food poisoning. Even in my reduced state I managed to do some tweeting and social media-ing but things were not great for me, we’ll go into what I did to promote the deal below, however in terms of book promotional efforts let me refer you to the graphic…
I think we can all agree 10,000 plus downloads in one day for a small time nobody like me is pretty damn incredible. Now I know it was free but normally my reach for a promo like this is 10% of that. Damn, that’s a lot of downloads! The free downloads trickled into the next day with 580 more by the time the price went back up to 99 cents.
If my maths is correct and if 8000 of these readers actually read The Teleporter fully then I am set to make about 3 Grand from page reads…
Final Free Download count: 10,926
Due to my state of health I couldn’t properly track chart positioning’s during the day of the promo but it went to #1 in multiple territories. But that’s not all. For the day I set the price of my other books all to 99 cents or equivalent and they sold!
As you can see the numbers aren’t huge but every book I have available sold for actual money and so here comes another top tip:When promoting a book for free make sure you set your other works to a discount – this will near enough guarantee a little interest. Of course this only applies if you have other titles, if not grab that pen and get writing more books!
Here are the final figures of everything I sold after a week:
It’s quite funny that I only sold 1 paperback out of 10,000 sales. Thanks to whoever bought it, you are literally 1 in 10,000! Basically every sales record was smashed during this run with sales happening for a record 9 consecutive days after and so that brings us to…
Now the immediate results were awesome but the real result of any book and it’s promotion is best measured over time. Boy this is where the real rollercoaster began…
Literally on the day of the promo KENP page reads shot up. From an average of 20-50 page reads a day to hundreds, the 10,000 readers had began their journey but that’s not all. Now The Teleporter was in front of newer eyes it began to sell even after it was free. Every day after the promo for a week it sold.
This is where a free promo or any promo will pay off because the exposure has pushed the book a lot further up the charts in front of new eyes. And then after a few days came the crowning moment…
The orange label of destiny found itself attached to my scrappy little underdog of a book. The Teleporter had become a best seller and made me, a best selling author… while my food poisoning had subsided and I was seemingly on cloud 9, things weren’t all celebratory…
Lessons learned the hard way….
Wholeheartedly, if I were to do Featured Deal again, I would. The results above you can see have turned a corner for my authoring career but and although I am relatively thick skinned there came a point where reviews started coming in and not all of them were positive. In fact the rating across the board for The Teleporter has dropped a little. It appears only the folks who didn’t like it are leaving reviews…
Lesson: When you present the mainstream with a free book they will download it no matter their taste. They see the price first and perhaps nothing else. Some of these folks might not like what they read and they will express that in sometimes scathing, hurtful reviews. This started to unfold by day 4 and it’s still unfolding, although there’s were so many more positive reviews, the negatives are the one’s we dwell on… As an author I know the reality of reviews, I am also an adult but sometimes things folks say can hurt. That is probably the one warning or take away I want anyone else to have from this: the more your work is exposed to the masses, the higher chance you’ll find someone who doesn’t like it. That’s okay and it’s normal because the whole literary industry is built upon it’s favourite word; subjective. Those who have left scathing reviews don’t really provide me with any valuable feedback so it’s kind of pointless. Either way it’s also quite hilarious to see people react in such a way for a comedy. It kind of makes me want to write a sequel just to get back at them.
Comedy is probably the most subjective genre out there, the gulf of different reviews has proven that. The highs have been high and the lows have been scathing – people really will tell you if they didn’t like a comedy… combine that with it being free and the emotion exploded. My author friend Karl on Twitter explained it way better than me..
Like most things in life we skim over the bad and embrace the good, and so that’s what I will do now…
The 2nd Aftermath…
I’ve never received so many new reviews in such short time. The amount of ratings The Teleporter had was below 20 and now it’s growing, good or bad, a rating is a rating. Here’s a couple of the better one’s…
But that’s not all because the aftermath kept on aftermathing…
By day 9 The Teleporter had crossed over 50 ratings in my home territory of the UK – just another awesome achievement. Ratings above all are proof of readership.
Factors for Success
I’ve explained everything the best I can but for anyone looking to successfully promote a book via Bookbub or not, this is the section for you because now I shall delve into what I did and why it worked… Some of this stuff might feel like a repeat but this is what you need to successfully promote your book:
Pro cover art work and banners to boot: Selling books starts with the visuals and people do judge them by their covers. I have invested good money in my cover art work and it looks great. Design for Writers deserve the credit for this but you need a pro looking cover to sell books! Combine that with a shiny banner and you are set.
A badass social media game: Due to my wonderful engaged following on Twitter I am currently killing it with tweets regularly being liked by hundreds of folks. Things have really stepped up recently and so that has to be taken into account for the success of this promo!
Distribution: The greatest struggle an author faces is making the world aware of their works. What did I do to spread that awareness? Of course Bookbub helped but I did these things also:
Used my mailing list: I have an email list of 80 or so readers. On the day I sent them an email with the above banner and information on where to buy my other discounted books.
Utilised that social media following: On the day I put out a blog post, put out a post on Facebook and plastered the link all over twitter to over 6000 followers. Using the right hashtags can increase visibility big time. In particular I took advantage of the #shamelessselfpromo movement that happens over on twitter at the weekend. My tweet is below:
Took advantage of having a backlist: The best way to sell books is to write more and have more available. Not only did folks download The Teleporter for free but they bought the others that were discounted.
I didn’t just rely on Bookbub: Okay Bookbub’s reach is awesome but I really wanted to make sure I got the most out of this promotion so I also advertised The Teleporter on a range of other promotional sites. Some were paid and others were free. They were:
E Reader News Today
Indie Book of the Day
Armadillo E books
Timing: This is a huge factor for success of a book promo. Without looking at genre and the time of year because that’s a thing, The Teleporter was available on a Saturday which is normally a busy day for internet traffic.
The Teleporter is a niche genre: Bookbub are incredibly hard to get in with. Authors try for years to convince them and it’s perceived your book needs to be award winning and highly reviewed to have any chance. My book is neither, while it was accepted by them a few years back it’s a bit of a wildcard but the humour genre has a small catchment rate – by that I mean it’s not like the thousands of crime thrillers that get rejected each day because nothing against crime thrillers but it’s a popular mainstream genre compared to humour, the queue is longer – The Teleporter stands out in genre which is probably one of the main reasons it got chosen. Plus it’s good, fu***ng good and seeing as this is the second Bookbub featured it, they must like it also.
Reviews/ratings: Although the amount of reviews the book now has is much bigger, beforehand it was 20ish which means it’s had some readership and those reviews were from the year of release all the way to recently. Recent and old reviews together show a longevity of readership.
Investment of money: Bookbub charged me over $200 for this featured deal and if you are serious about promoting books you need to invest serious money.
If I can get myself a Bookbub featured deal and 10,000 plus downloads then you certainly can and everything above is proof of that. Never before has my authoring profile been thrown in front of so much exposure and for that I am grateful above everything else. It’s been a rollercoaster of emotion and as I take a deep sighing breath of satisfaction, to me it was worth it. From the initial explosion of sales to the aftermath and even lessons learned and then the second aftermath, what a ride. This was my most important promotion moment as an author and it will hopefully be a huge turning point. Only time will tell.
The wonderful thing about this promotion is that it has proved indie authors who have a platform can also be given a voice and be successful. This featured deal was a victory for all of us indies and I’m incredibly proud of how it went. The best outcome is the fact my soon to be published authoring and blogging guide book had one section left blank to be written, it was a section that was going to explain my most recent book promotion efforts. Guess I better get writing!
Above all, thank you to everyone who has ever had faith in my words. For me to be sharing this moment is both surreal and quite humbling. Those who did tune in yesterday via social media will know the news but for those who didn’t, I shall leave it here…
I’ve said before that the material things that come with writing; the sales, the reviews, the ‘success’ don’t really matter as opposed to the writing journey and that is still true to me but when the worlds largest book retailer decide that you are a best seller, then that’s a moment you cherish. This is not just a personal victory but for the wider brethren of indie authors that make up a wonderful writing community. A win for one author is a win for all.
From being 12 years old on a rainy day facing that windows 98 computer about to start this journey with nothing but starry eyed dreams to the now many wonderful people who support stories I’ve released into this world. This road has been paved by moments like this, it perhaps justifies the efforts, the hours and the work. There’s a place in the world for my stories and they can be successful, they can be best selling and they can stand on their own. And probably the most wonderful crowning moment of all of this; if I can do it, there’s no reason why you can’t. While on paper everything I have achieved over the years may appear absurd, it’s achievable by anyone willing to make the journey. How do I know that, because I did it, I achieved it!
Thank you Bookbub for the distribution and having faith in my work. Thank you readers for taking on my work and of course thank you Canada for making me a best selling author. Keep going writers and bloggers, your words are needed in this world…
As an author you probably don’t have to go far from the Google to find out what Bookbub is. For those not in the know, Bookbub is referred to as the ‘holy grail’ of book promotion sites and even more so for readers because it’s probably the most prestigious book connector site out there. And what’s even better is that they near enough guran-damn-tee returns on their investments…
From very early in my indie author career I tried and tried to land a promotion deal with them. Those lucky enough to land a deal report of a good amount of sales and even returns on the investment of a Bookbub ‘featured deal’ promo. Just looking at some of the ‘requirements’ for acceptance is pretty damn intimidating, with some even boasting you need 50 plus reviews, but…
For me today is all about giving and as someone with something to give, well here I am. You’ll find all 6 of my books available to download for Free today via Amazon. Consider it my gift to anyone who needs a read or an escape over the holidays and beyond. These are unprecedented times and this is an unprecedented year so it calls for things like this. I offer you my entire backlist just for today kind reader. This is an offer that may never happen again. Strange times indeed.
In the spirit of the season I wish you a safe Christmas wherever you may be. Those who take any of my books today, enjoy them, they embody everything I’ve ever had to say in this strange world and life. They wholeheartedly describe everything I am more than I ever could personally and for that they are worth the time.
Hello cultured follower. Some of you may know that in my spare time I write books. Now there are a bunch of you who have taken the time to read, review and generally be an awesome supporter of them. Of course there are some newer folks who might not have read them or read all of them, and right now 4 of these books are discounted to 99 cents per e-copy. Banners, links and info below, enjoy…
The Ghost Beside Me
Inspired partly by a true ghost story my Grandfather told me when I was much younger and partly from a potentially paranormal experience of my own in a previous place I lived; ‘Ghost’ makes for a unique diary style account of one lonely person’s quest to get over his social awkwardness by way of an entity not of the mortal persuasion. It’s powerful, gripping and quick – basically the best advert for my writing there is because if you liked this book you’ll probably read my other stuff but if you didn’t it’s only a few hours reading so you haven’t lost much…
Let’s face it, we all need to laugh more. And considering this is my only comedy book (unless you laughed at the others) you’ll probably find something that’ll get you laughing in this story of one slouch who get’s superpowers and decides to do the right thing. It’s also novella length so again, nothing lost if you don’t like it. There’s a range of diverse characters and it’s also a middle finger to the nearly previous President…
Open Evening and Darke Blood
The two oldest rides in the fairground are and always will be 99 cents from now on. They mark the beginning of my journey and the Order of the Following Series which is still running strong. From hive mind creatures to vampires, the two worlds in these books eventually collide later on making for a multi character Avengers of the Occult world.
Well there we are cultured followers, that’s about all I have in terms of pitching my books to you. Click on the banners for the Amazon dot com links. Some more links are below and do let me know if you grab a copy of something – I’ll happily give you a shout out via social media! Rock and roll man!
I raise my glass to fellow author and friend Kurt Brindley for his awesome review of the Teleporter.
Check out what he had to say below!
I urge you check out Kurt’s most recent release ‘The Good Kill’ which I reviewed a short while back; it’s an enthralling, gripping tale of epic proportions taking the reader on a ride full of twists, turns and action… so trust me, it’s good!
BOOK | FICTION | HUMOR THE TELEPORTER LEE HALL RATING: ★ ★ ★ ★ What if there was a power like no other? What if one drunken slouch happened to stumble where nobody has stumbled before and discovered the ability to teleport!Just when you thought there were enough super hero stories in this world, we made another one…Kurt […]
Yes fellow scientists, the results are in! Even though most of us aren’t actually scientists we shall adopt their method of recording the findings of all experiments and these include book promotion efforts.
As most of you know The Teleporter was selected by book bub to be featured for 1 day and advertised at a discounted price in Canada, UK, India and Australia. Here are the results of that deal.
The Bookbub featured deal cost: $86
Here are the results:
On the day of the promo The Telporter was downloaded 62 times, I also picked up sales for every one of my other books making July 1st 2019 my best ever day in book sales
I even managed to shift 2 paperbacks!
Outlook for the future:
Even though the figures were high they weren’t enough to tip the profit scale, but that’s okay, I an indie author, profit is a rare thing and I’m in the business of getting my stuff out there, money will come later…. And it’s still early because here are the KENP reading figures
This graphic shows people reading the Teleporter for 7 days straight, another groundbreaking record!
Over in the Canadian charts The Teleporter peaked at Number 2 only being bested by the audio book of Good Omens! If there were a few more sales at that time it probably would have reached numero uno but I’m taking second to Neil Gaiman and Terry Pratchett!
Was it worth it?
A resounding yes. Next time and I hope there will be a next time I am going to ‘stack’ my promotional efforts by using other book promo sites at the same time. You can check out a list of those here in my nifty book promotion 2019 guide
Either way The Teleporter which 2019 is becoming the year of, got out there in all 4 of the countries it was advertised. Of course these are the results only a week after the promotion, so the long term results are yet to be apparent. I’m hoping to see a few more reviews and hopefully some more sales.
Tip of the cap to everyone who grabbed a copy of the booziest hero out there!