With the emergence of self publishing or indie publishing the world isn’t short of books right now. Writers everywhere are all looking for the same thing and so the marketing techniques are quickly becoming tired.
The ‘Free to download’ promotion has a shelf life and if everyone is doing it then there’s no value to such a deal. Readers might even see more value in priced books and so the marketing situation spins.
Reviews don’t actually carry much value. I have a liberal amount and even with few reviews my books still sell as much as those with more reviews. Its all about reach.
I’ve been public with most of my marketing efforts but even major companies omit recipes or ingredients. So yes there are few cards I hold to my chest, this ain’t charity. you know… Many writers come to me and my resource page. They use the info and move forward, sometimes rinsing and repeating. That’s fine for a time but everyone with content must find their own ways of reaching their own market eventually. Find your own tribe.
Much of my advice adopts a ‘help all’ style but this will only take one so far; trust me I’m the first to use this stuff so I know.
Finding new ways to create reach is called innovation. And in the social media world which is rammed full of writers all looking for the same thing it does feel like we are swimming in the sea of self published stuff. My marketing strategy has always remained for as long as I am an indie author and that is to focus on selling one book at a time to one person at at time.
Eventually some of those ones return for another book and another – my next pillar of marketing – create more content which is then galvanised by me being active in the writing arena by reviewing books and giving back. Those three marketing strategies may not sell large amounts of books but they sell a satisfying amount and the circle of books is complete in my eyes.
I read a lot because I want to be able to write well. Professional athletes probably watch their own sport as much as they play it -the ones who want to get better do anyway….
This is an eye of the beholder situation and always has been…. Don’t be disheartened for single figure sales, they all count.
Do you have any unique book selling ideas other than just making your book free to download?