I think sometimes its as simple as being committed and dedicated in order to get results over time as a social media author. While there are so many technical inputs and outputs, if you spend time trying to figure it all out, eventually good things are going to happen and even then perspective is everything. Just a few more likes, sales, follows or interactions than yesterday is progress. Take this whole deal seriously and serious results will happen.
We roll everything up into a snowball of expectations when really that work which is being laid down now might not pay off instantly, it could take years. Social media is a constantly moving conveyor belt where something you shared before might not be seen by those who you are visible to now. The work will eventually be worthwhile for those who do keep going and spend that time figuring out how to reach an audience and believe me, I know it’s hard but if you really want this, then you’ll get it, if you work hard.
Through all the algorithms blocking links and keywords to folks just not seeing your posts, there are so many things thrown in front of our attempts to hamper our progress online. The platforms have an agenda also but we just don’t know what it is. Write a book and share the link to your social media following, instant sales – I don’t think so ‘Marketing Experts’ of 2010. More like spend as much time as you can reminding folks you create stuff that is worth reading while exploring every possible way to trick the algorithms that you are not trying to sell something. The experienced veterans of social media don’t even spend much of their time pushing sales, they push themselves in front of an audience using conversation which drives visibility. Supporting others genuinely, that helps too. Be like them and you’ll succeed because I do, every day. Social first, media second will always win the day.
As mentioned recently I have taken the rather uncertain step towards authoring and blogging being a potential career by joining Patreon. Yesterday my first guide post launched rather softly and that is going to be my approach to begin with. Gradual has always been my key to success in any new venture and social media is a tough arena to launch new ventures in.
My ultimate goal is to help others in the world of authoring, blogging and creating because helping others is fulfilling and being known for that has presented me with an opportunity. Over the past year I have experienced enough growth to justify my work to have a certain value and so Patreon feels like the best choice to showcase future guides, book promotion results, writing tips, social media tutorials and even my fictional works. Most of this stuff is what my readers and followers want and I have a plethora of work planned for this venture. I hope it is received well while some of you on here consider joining me over there.
This blog will still operate at normal capacity. Lee’s Hall of Information will continue to provide readers with book reviews, weekly rambles, guest posts and all the usual content you can expect as a follower for free.
While some might think joining Patreon is just a cash grab, and there has already been some frosty-ness shall we say towards the idea of my blogging work being monetised but those who do choose to join my Patreon will be rewarded. The incentives range from a basic shout out on social media all the way to a free digital copy of my book ‘Consistent Creative Content’ and the higher tier will also include exclusive one on one Q&A’s. For now all of my future guides will be available first on my Patreon first and then eventually they will make their way to here, my base of operations. You can find all of the relevant information here.
The first month of content which includes a few guides and some exclusive fictional work will be FREE to read. I would have never got to this moment if it wasn’t for the loyal support you guys have shown for this blog. Whether you are a blogger, writer, creative or just a reader, I hope you’ll join me in this new venture that dreams are made of. Rock and roll man!
With the emergence of self publishing or indie publishing the world isn’t short of books right now. Writers everywhere are all looking for the same thing and so the marketing techniques are quickly becoming tired.
The ‘Free to download’ promotion has a shelf life and if everyone is doing it then there’s no value to such a deal. Readers might even see more value in priced books and so the marketing situation spins.
Reviews don’t actually carry much value. I have a liberal amount and even with few reviews my books still sell as much as those with more reviews. Its all about reach.
I’ve been public with most of my marketing efforts but even major companies omit recipes or ingredients. So yes there are few cards I hold to my chest, this ain’t charity. you know… Many writers come to me and my resource page. They use the info and move forward, sometimes rinsing and repeating. That’s fine for a time but everyone with content must find their own ways of reaching their own market eventually. Find your own tribe.
Much of my advice adopts a ‘help all’ style but this will only take one so far; trust me I’m the first to use this stuff so I know.
Finding new ways to create reach is called innovation. And in the social media world which is rammed full of writers all looking for the same thing it does feel like we are swimming in the sea of self published stuff. My marketing strategy has always remained for as long as I am an indie author and that is to focus on selling one book at a time to one person at at time.
Eventually some of those ones return for another book and another – my next pillar of marketing – create more content which is then galvanised by me being active in the writing arena by reviewing books and giving back. Those three marketing strategies may not sell large amounts of books but they sell a satisfying amount and the circle of books is complete in my eyes.
I read a lot because I want to be able to write well. Professional athletes probably watch their own sport as much as they play it -the ones who want to get better do anyway….
This is an eye of the beholder situation and always has been…. Don’t be disheartened for single figure sales, they all count.
Do you have any unique book selling ideas other than just making your book free to download?