At the Hall of Information we believe that sharing is caring. Especially when it comes to book promotion methods and results. We don’t keep secrets from fellow authors in fact we promote helping the efforts of others in every possible way. We’re all crawling through the shit storm of life together so we might as well help each other right?
Here are the official results of my latest book promotion that ran last week and more importantly how I got them…
For 2019 one of my top objectives was to get more exposure for my vampire novel ‘Darke Blood’. The plan always was to make the e-version free to download in September and so I did that – (beginners you can make any title free for a brief time via Kindle Direct Publishing as long as it is enrolled in KDP select (ask the google for more info) )
Like my usual book promo runs, I set ‘Darke Blood’ to be free from Wednesday to Friday – how you arrange days may have some effect on sales. Weekend dates can be good sometimes, Sundays have worked well previously but I normally adopt the weekday method.
The last time I had made ‘DB’ free was back in February of 2018, so it’s been a while, the results back then were north of 1000 downloads. So taking into account it had been a while and the fact my readership has grown since then along with the accumulation of a few more reviews I had some optimism that ‘DB’ would do quite well.
Side note: Vampire stories are no way dead (no pun intended), even after the monstrosity that was Twilight, they are still a pretty popular niche, trust me. And I salute anyone who enjoys stories of this genre along with those who write them!
During the promotional run ‘Darke Blood’ was downloaded 3,402 times!
All previous free promotional records were broken on the Wednesday. (Day 1)
With reference to the below screen grabs you can see things jumped up a notch in the space of an hour on day 1.
This is without mentioning the chart placement it got over on Amazon US.
Not once or twice but THRICE charts… This is a big tip for those looking to get more eyes on your books. There are plenty of charts out there that aren’t as ‘busy’ or populated making it easier climb and get number 1 or even ‘best seller’ status…
By the close of Day 1 ‘Darke Blood’ came near to 3000 downloads but I had to settle for 2,933 – an impressive feat.
Day’s two and three were less impressive but still commendable with 369 and 97 respectively pushing the total past 3000 in total but on day 3 it wasn’t the only book of mine up for grabs!
I sneakily set my super hero comedy novella ‘The Teleporter’ for free on Day 3. And the booziest hero of them all stole the day with a total of 88 units downloaded.
This is impressive because I hardly promoted ‘The Teleporter’ apart from a cheeky Facebook ad and other social media shout outs.
So overall in 3 days my books were downloaded 3,402 times!
How I got these results and factors which governed them…
Every book is different, and the success of a free promotional run is governed by a ton of factors such as:
Amount of reviews good or bad – having all good reviews for a title isn’t necessary a good thing, in fact ‘Darke Blood’ is one of my most subjective books, it’s rating isn’t exactly the highest which may have helped.
Recent reviews – If your title has some recent reviews, people know it’s recently been read, I’ve had the luck of getting some higher profile reviews this year for ‘DB’ from awesome bloggers Thinking Moon Mullen Crafts and Feed the Crime – this helped big time!
Current Events – Only days before putting ‘DB’ up for free I pondered via a blog post about whether or not the sequel will ever see the light of day. This post unintentionally stirred up some interest. And yes the sequel will be happening in 2020.
Timing – The transition from Summer to Autumn brings the promise of Halloween, folks love a spiced latte and a good spooky book to read; ‘Darke Blood’ is just that and another top tip for anyone writing horror, thriller or occult – I have made the most sales of these genres in September! People love the build up to Halloween!
Following – As opposed to last year my following is way bigger, people won’t buy your book if they don’t know about it, this may be the greatest lament and struggle of all authors everywhere. This blog has been nominated for 4 awards this year and we now have 400 plus followers. My Tweet machine following is in the high 2000’s – way more than last year.
Investment – If you want a book to sell, for free or at a price, you have to invest money in doing so…
So how exactly did I get 3000 plus downloads? With the above combined factors and my big secret… Book promotion websites – this isn’t really a secret.
How do book promo sites work? Essentially you pay them to tell people about your promo – they all boast to have access to several thousand followers via email and social media so you are simply paying to use this mode of distribution and the truth is, it works! There are even some sites who take on submissions for free.
My tip when dealing with such sites is to always pay via paypal.
The whole concept with using promo sites is to ‘stack’ the promotion by using multiple sites over the days…
The big secret – Book Promo websites (paid and unpaid)
I invested around $100 for this promo – probably the most I have ever spent. It sounds like a lot but the results were awesome and worth it.
Here’s a list of sites I used.
https://www.freebooksy.com/for-the-authors/ – Promoted on Wednesday
https://pretty-hot.com/submit-your-book/ – Promoted on Thursday
https://awesomegang.com/submit-your-book/ – Promoted on Thursday
https://discountbookman.com/book-promotion/ – Promoted on Wednesday
http://www.free99books.com/author/add – Promoted on Friday
https://www.bookzio.com/promote-your-book-2/ – Promoted on all 3 days
http://bookangel.co.uk/ – Promoted on all 3 days
http://www.ebooklister.net/submit.php – Promoted on all 3 days
https://ebookshabit.com/ – Promoted on all 3 days
http://bookbongo.com/submit/ – Promoted on all 3 days
Other methods of promo – Facebook
There are other ways to spread the word about a promotion. Amazon offer their own ad service which I didn’t find much success with previous and even though Facebook aren’t the most reputable bunch they do have access to a lot of people if you place an ad with them.
I boosted two of my posts from my main author page and as you can see ‘DB’ did quite well. The ad set up in FB is pretty complex and detailed but if you can figure it out you can target the right folks.
It’s especially effective for free promotions, convincing people to vote Brexit and getting Trump into power… I deleted my FB app last year for a while, it did me the world of good, even now I don’t look at FB that much. But all satire and opinions aside, the ‘DB’ promo did quite well.
The hope is that some folks now read Darke Blood and then leave a review. The KENP page read tracker is already showing numbers and I have since sold more books.
For those looking to take on more of my work both ‘Open Evening’ and ‘Cemetery House’ will be available for free sometime in the next month or a little after.
If you missed the free run of Darke Blood or The Teleporter get in touch and I shall send the e version out to you for free in exchange for a review!
And so that wraps up my latest book promotional efforts. Let me take this opportunity to thank everyone for sharing the links, leaving reviews and helping the efforts of your friendly independently published author!
Remember to leave a review!