The results are in for my latest book promotion efforts and loyal Rock Star Patrons got to see it before anyone else but now its available for all. Let us dive in!
Its good to lay down a plan and my plan was simple this time around; to celebrate the one year anniversary of Consistent Creative Content being released by running a weekend price reduction promotion with a little paid advertising. Using a few different advertisers over a few days I even had the grand vision of the book reaching #1 and Best Seller status on Amazon. There were a few other promotional things planned for the weekend and run up to it also.
I’ve been eyeing up this anniversary for a little while now and so I booked my advertising at the end of April – some advertisers tend to get booked up so planning in advance always helps with that.
The Price Promotion would be $0.99 and run from Friday the 20th to Sunday the 22nd with the usual price being $3.99 – a considerable drop so I was hopeful for this one. A few days or a weekend is more than enough to run a price promotion, I tend to only run them in short bursts to create some urgency, plus after day 2 or 3 I run out of the energy required to keep tweeting about the same thing.
For the Friday I used Robin Reads and their $0.99 Non-Fiction Feature that cost $65
For the Saturday I used E Reader News Today ($55) and Bargain Booksy ($35)
(Give these sites a Google if you want to find out more)
These advertisers I have used previously and generally bring good results. As you can see they have a cost which is something that you need to be prepared to do if you want serious results.
The wonderful thing is I paid for this advertising with the royalties I’ve earned so far this year from book sales.
For many years, I’ve run these promotions at a loss but there have been other returns in the form of Amazon chart movement, reviews, further sales, social media follows and new readers. Plus this isn’t my day job, so there is no pressure to earn actual money.
Other Promotional Things
To tie in with the anniversary I put together a reflective blog post about the first year of Consistent Creative Content and I also released a special presentation of yours truly narrating some of the book which was made free to listen.
These other promotional things tend to help just a little and the more platforms you are active on, the better chance you have of reaching just a few extra potential readers. So in theory, the more you do, the better chance of reach.
My initial plan was to keep things discreet on Twitter until the Saturday because the platform tends to figure out that I would be trying to sell things and therefore the algorithms would kick in or start kicking me and reduce my visibility – I can’t say Twitter does this 100% but I have a feeling something happens beneath the curtain when anyone gets a little too advertisey. On this weekend in particular, it was looking like I’d be reaching the 30,000 follower milestone on Twitter.
As you can see, day 1 brought in the most sales. There were even a few full priced sales the day before over in the US which gave Consistent Creative Content a great start.
Day 2 saw 23 sales and then things slowed down on the Sunday to just 3 sales.
For the time CCC was discounted it sold over 60 copies!
By the time Friday evening rolled around CCC shot all the way up to #2 in the US Amazon Charts under the Writing Skill Reference Chart. Usually its in the 1000’s which is an incredible result and will help with visibility.
Pro Tip: If you are looking for more visibility and perhaps even thinking of applying for a BookBub Featured deal, getting your book higher up the charts just before applying will help.
Because of the surprising chart position over in the US by Friday evening, I decided to take the plunge into tweeting. I got a little excited and hoped that maybe CCC would reach best seller…
Now the book never got to #1 which would have been awesome but perhaps another achievement for another day. I did spend the weekend tweeting quite a lot about CCC which effectively killed my engagement and visibility for the time. Even with a following as large as mine being sales focused constantly will reduce my reach or that’s how it seems anyway. Here’s an insight into that:
Friday Organic Twitter Impressions: 42,000+ (less book plug stuff)
Sunday Organic Twitter Impressions: 16,00+ (more book plug stuff)
This is also another reason why just a few days for a promo is enough.
I’m happy with this one year anniversary promo. CCC is becoming my most successful book but that success takes some time and time is a book’s best friend. Perhaps in a few years time the results will be even better!
Thanks for reading.
Quite soon I’ll be recording a new Twitter Coaching Sessions which is a celebratory glance at how I reached 30,000 Twitter followers and it will be free for all to listen!
Everyday I am on twitter. And over some years I’ve learned a lot about the platform as well as a lot about myself. Reaching 30,000 followers wasn’t a solo effort because like most social media platforms, success is mainly defined by those you interact with and others ultimately decide your success. In this post I am going to reflect on how I got to that number.
There was a time not too long ago where my tweets seemingly fell upon deaf ears. And back in April of 2020 my Twitter was nothing like it is now but then things started to gradually change. During a time of uncertainty I was granted probably the greatest gift you can give a writer; time. And looking back, I spent it figuring out the best possible way to turn my Twitter into something much more than it was. And to me, much like writing, Twitter is a journey of self discovery.
With 3,000 or so followers at that time and not a lot of engagement I dove in to the platform. Using some stuff I’d already realised about the platform’s potential and with some consistency, things began to change. It took time, it took effort and it took a boat load of constant trial and error. Everyone’s Twitter is different but the application of trial and error is something everyone can do pretty much everyday, even just for a few minutes.
From figuring out what time the majority of my following is online to see my tweets to simply learning that replying to those who reply to you is incredibly beneficial for visibility amongst so many vital lessons. The time I spent self-learning about this strange but wonderful conversation driven app started to churn out results. From book sales to blog views, from followers to friendships and even important contacts who would help me with BETA reading or even editing of future works.
I was talking and people from all over the world started listening whilst that following was gradually growing. By the end of 2020 I reached 5,000 followers and year later it was 20,000. All of this was driven by spending time and figuring out the value of being conversational. That’s all this is at the end of the day and for someone who finds dialogue a natural habitat – lets face it, most writers do. I eventually turned my Twitter into something truly worth having in my life.
Books were selling every 10 days in 2020 and today its near enough every few days which is also driven by mainly Twitter. My presence and persistence has paid off in so many ways, from building friendships to even having a purpose to those sales.
All of what I figured out gave me the best chance for others to ultimately decide my success, and if I could sum up everything I have done for people to decide my success on the platform it would simply be this:
For all the things you want to be on social media, just be kind. Kindness sticks out these days and good people will remember you for it.
To those who do follow me on Twitter, now over 30,000 of you, thank you. I’ll be recording a special celebration Twitter coaching session this week which will be free to listen to.
Below you’ll find some of my better resources for Twitter success.
Twitter Coaching Sessions – Pt 1 and 2 are Free to listen to. Sign up to listen to the rest.
Building an Algorithm of Trust – for better results on Twitter
Nine Years on Twitter – What I’ve learned
Just a few years back the concept of reaching 30,000 Twitter followers is something I would have laughed out loud at. Not anymore. And this journey has known zeros often but not today because I’ve reached that once impossible seeming milestone on the platform.
Of course and above all, this has not been a solo effort or journey. Much like all of my successes, they have been governed by others. And the help of others is what has pushed me to go further and dream bigger. I am nothing without the fantastic support of you and the now 30,000 followers who give me reason to keep going. This creative journey has been hard and every now and then it does bite me on the rear end but, the rewards are huge and this is a defining turning point.
But how? And what advice would I give to anyone looking to grow on social media as a creative? Just be open and do your best to build conversational bridges. My agenda has never really been to make money – I suppose that’s what has driven me to try and find something else and I have, conversation, support and consistency, they are just three of the many elements that make up the factors of my Twitter success. If you can offer something, someone out there will probably be motivated to take it. That and the sheer will to never ever give in, no matter what adversities I’ve faced internally and externally. Rewards come to those who work and keep going.
There is a hell of a lot more to come from me and you can expect a lot more content based on my Twitter experiences soon. For now, be sure to check out my Twitter Coaching Sessions here.
Thank you for the support!
And so my newest venture has officially launched and like always on social media the tumbleweeds are rolling… that is apart from a handful of wonderful supporters who have managed to overcome the algorithms to see my latest project that has launched.
For the a while I have been constructing a master plan to re-launch my efforts on Patreon and with it comes a whole series of audio recordings all about my path to Twitter success. That is of course with an aim to help someone out there. You’ll be able to hear yours truly talking about so many subjects including getting the best out of your profile, what to tweet about for success and much more including selling books.
Now the first two sessions are free to listen to, which is over thirty minutes of Twitter resources. The rest of the series which will continue to roll out from today will cost just over a dollar a month to exclusively access – this stuff really is my best work and the only place where you will find me talking about Twitter in such depth. Patreon is the exclusive home of my Twitter coaching sessions, but many of my future guides will still roll out on here!
But that is not all because for those who do sign up to be a Rock Star Patron will also have access to my full novella Last Outlaw – a western sci-fi horror and all of the other guides/work that I have planned for release soon.
Those who do sign up will also receive regular shout-outs on both Twitter in front of my near 30,000 following and on here to nearly 1000 blog subscribers. Just the other week awesome author H.C. Helfand signed up. Check out her awesome book Fee Simple Conditional, it was the first book I reviewed this year and I really enjoyed it.
Coaching Session 3 will focus on Selling Books on Twitter – something I do regularly these days and from there the series will dive deeper into what it takes to find success as a creative on Twitter. I do hope you’ll join me and more importantly get something out of this brand new venture! Rock and roll and writing man!
And so a new venture emerges with the aim to help fellow Twitter users navigate their way to success. This month I have been busy recording an exclusive series of audio sessions all about my journey on Twitter and now I am ready to share it with the world! That is of course after getting over the fact I am not a fan of hearing my own voice recorded…
Next week I shall be releasing the first four sessions over on Patreon while Session’s 1 and 2 will be free to listen. The first two sessions are over thirty minutes and my aim is to then release everything else exclusively to Patrons who sign up for less than $2 a month. So just what will these audio sessions be about?
Having spent nearly 10 years on Twitter I’ve learned a lot about the platform, from what to tweet about to what makes a perfect profile to even more technical stuff like selling books regularly and constantly increasing my following. In January of 2021 I had around 5,000 followers and today it is nearly 30,000. Back then I would sell a book through Twitter every 10 or so days and now I sell a book nearly every other day. My aim is to pass on all of my wisdom exclusively to Patrons and this series of coaching will consist of multiple sessions covering pretty much everything I know to find success as an author and content creator online.
It has taken me many years to figure out social media marketing and these sessions will equip you with the best possible chance in hopefully way less time it took me.
Promoting this new venture is going to be quite a journey especially on the social media platforms that will probably try to hide much of my advertising efforts but I’ve got this far so I am ready!
You can find my Patreon here where there are a few guides and some fiction currently available to read.
And so I’m back to share my most recent book promotion results. Those who do follow me on Twitter might have seen my efforts last weekend and so I am here to share my results with a hope it may help a fellow author.
For those who don’t know me, my name is Lee Hall, I’m an indie/self published author of seven books from the UK. I’m a huge believer in helping and supporting other creatives in the community and the majority of my success has come from building trust with others. I also never give up and my dream for the world to read my words is getting closer by the day. Using mostly social media, I regularly sell books around the world but every now and then I’ll give those books a little extra help by way of some paid advertising.
So what do I mean by book promotion? Well to me, book promotion is a large umbrella of variety that covers many different methods to sell books. As an indie and someone who began this journey at zero much like many of you, I have determined that sometimes, selling books is really hard but not impossible. Its all about visibility and making people aware of your work.
There are a plethora of ways to increase your visibility and the majority of mine comes from Twitter where I have over 25,000 followers – something I spent a long time working at growing. From this, I normally manage to get sales roughly every other day which is awesome but every now and then I like to give my books a bigger push.
From the seven books I have published, four of them are a part of the Occult Order of the Following Series which is horror/thriller in genre. My next release is going to be the fifth and final book in the series and so my aim for this book promotion was to increase my sales for theses titles.
So how was I going to promote these 4 books? By way of some paid advertising. Over the years I have used many different book promotion sites which are basically websites that offer a range of advertising for a fee while some are free. Many of these sites have access to large mailing lists which can help get those books in front of newer eyes. This method normally focuses on selling digital books and my e book sales have always been stronger than paperback.
Generally, the more books you have available, the more cool things you can do to try and sell them.
Free is good for visibility: For those who do have a series like me, pricing Book 1 for free in digital format and then discounting the others to 99 cents or equivalent will help sales. Book 1 will most likely attract readers who then will hopefully check out the series. Those with e books enrolled in KDP select will be given a number of optional days each period to price your book for free.
Create a Series Page: Amazon allow you to create a separate page for your series which also helps for visibility. Having this link to share helps direct readers to your work. Here’s mine.
Time and Urgency: Running a promotion for just a short time really helps create a sense of urgency – Amazon allow five days for a book to be free but one or two is perfect.
Invest with Money: I’ve said this before but if you want serious results, sometimes you have to spend money for that.
Spread across Platforms: When I run any promo, normally I create a post on here where my 900+ followers will see. I also do some stuff on Instagram and of course Twitter. This cross platform spread helps get the word out.
Book Banners: Book Banners work quite well for a nice visual that can be shared across social media. Combined with a professionally designed cover, they help. I created this banner myself and there are plenty of decent online Photoshop sites out there along with licence free image sites like Pixabay.
Who did I advertise with?
For this promo which I ran for just one day on Saturday April 9th 2022, I advertised with Free Booksy and their awesome series feature which allowed me to link the rest of the books in my Order of the Following Series beginning with Open Evening (Book 1) which was free.
Stacking Promotions: Normally during any promotional run I will advertise with multiple sites, this is known as stacking, but for this promo I used just Free Booksy. They offer a range of advertising services and not just for series.
This was the first time I had used just a single advertiser. And so, on with the results!
There are two main ways in which I look at the results. Firstly the free downloads of Book 1 Open Evening:
Just 3 downloads shy of 300 for a single day with just a handful over spilling the next day was a fantastic result. With 6 different territories taking part and considering this was a promo with a single advertiser, I am happy. But, did the free promo entice any paid sales for the rest of the books in the series?
The answer is yes! And I haven’t seen that many paid sales in a single day for quite some time and because I have never ran a series promo with just a single advertiser, this is a personal best!
The most popular title seemed to be Book 4 Darke Awakening which had a rather quiet release back in 2020 and proves my theory that it is never too late for a book to find sales!
Now the best indicator of a good book promotion run isn’t the day of the run but what happens after. And a good book promo run will continue to bring in results for some time after. Seeing as this run was only a few days ago, here are some more results:
After a very dry spell in terms of KENP page reads, they finally sparked to life. All of my fiction is on Kindle Unlimited and so that extra visibility has boosted page reads!
It might be unrelated but the day after the promo, my super hero comedy The Teleporter hit 180 Amazon ratings! So perhaps this promo even brought in other books in my bibliography.
Factors for Success
With nearly 400 digital copies of my works finding readers, let us look at why this promo run was a success:
All of my works have professionally designed covers which is a must for that first visual impression. Check out Design For Writers – they do some fantastic work and have done all of my covers;
Some reviews help and every one of the books in the Order of the Following Series have at least 5;
I have a series page on Amazon which means all of the books in the series are in one place;
The price reduction across the series pretty much guaranteed a few readers looking for a bargain to grab them and because this was a one day only deal, the urgency probably motivated that;
I invested money in the promotion and sometimes you have pay serious money to get serious results;
My social media game was on point. Not only did I put out a post on here but during the day I was active on Twitter and made sure my audience knew about the promo.
I do hope this post has helped in some capacity because marketing and selling books is an uphill struggle for most of us. These methods seem to help but there is always something else to do be done. You can only do what you know at the time. My advice would be to take your time and try and few things at once. It is never too late for a book to find readers and my first book Open Evening which was released in 2016 is proof of that!
Thanks for reading!
Here’s a short list of resources that will hopefully help with your book promo efforts:
You can also find a whole host of book marketing and social media advice in my guide book Consistent Creative Content which can be found on Amazon!
The majority of people enjoy nice experiences and the same can be said for most people on social media. A nice or pleasant social media experience can lead to so many possibilities from making new friends and connections, to even earning someone else’s trust or perhaps making a sale. Subconsciously and over many years, I made my social media presence across the platforms a nice place for my followers to hang out. This was also driven by how welcome I have been made to feel by so many others. Because social media is sometimes viewed in a negative light for many reasons, being pleasant tends to stand out.
I’m going to use this post to talk about Twitter in particular and how for me it compares to a bar or pub. Those who know me will also know I love an analogy! As of today my Twitter stands at nearly 30,000+ followers and it is also my primary method to sell books. Every day I am present on the platform and regularly my posts are seen by lots of people everyday. Twitter presents a wonderful opportunity for anyone to speak and find others to connect with pretty much instantly. For those of the writing persuasion, its a natural fit as Tweeting is mostly dialogue and whether you write fiction or news articles, poetry or screenplays – dialogue turns that Twitter machine.
Think of your favourite bar, pub or restaurant – a place you’ve had a nice experience and would most probably return to. Now I want you to think why you enjoyed your time there and what factors made the experience worthwhile. The same can pretty much be applied to who you engage with on Twitter and how you engage with them. We’re going to look at why a good experience in a hospitality setting is similar to Twitter.
First Impressions – The Basics
Imagine if you will, the first thing you see when heading out for the evening is the venue and of course the signage for the bar/pub/place outside – for Twitter this is your profile. From your handle to profile picture, banner and pinned Tweet and recent tweets. All of this comes into account when someone has been intrigued enough to check out your profile. Much like the physical building of the bar you face, does your profile resemble what you expect a decent approachable venue to look like?
From the signage (your name, handle and bio – are they clear in what you are about?) to just the general look of the place (your profile picture and banner – are they professional looking or at least friendly/approachable in appearance while also relaying what you have to offer?) There’s a sign outside advertising two for one cocktails (your pinned tweet – does it relay what you are about? – it could be a link to your book or something recently compelling that you want an audience to know about.) You have a pinned tweet right?
All of these basic visual things are first impressions. And most of us know that first impressions are quite important. Getting the balance on all of the above is the difference between being followed or engaged with or not. Before anything else you need engagement and your profile is key to that.
Heading Inside – Conduct
Most visitors to a bar or hospitality venue will decide within the first few steps whether or not they are going to spend extended time there. In those settings there are a bunch of inputs like lighting, odour, sights, noise, décor and layout but the same can also be applied to your Twitter. This is the part where a potential follower has scrolled down your profile to check out some recent tweets.
Near enough everything on my Twitter is governed by what I tweet about and so if your subject matter and content isn’t inviting it won’t receive any engagement. I generally Tweet about something that inspires, informs, entertains, gives value or has some kind of incentive – the more of these five elements of conduct a tweet has, the better. And the best way to figure out what works is to spend time Tweeting things that include this stuff while also being approachable. Someone who has a feed full of links probably won’t get much engagement much like someone who tweets about angry stuff or heavily opinionated stuff. We want to make solid connections here who might be our customers some day or they might even help us someday or vice-versa. Keeping things relatively light most of the time will make a good impression.
So as for this bar, you’ve stepped inside to see the lighting is ambient, the layout is clear, there are no bad smells, the customers aren’t noisy or hostile and the staff are inviting. You take a seat and order some drinks which there is a nice range of (your potential follower sees your tweet subject matter which ranges, your tweets are mostly friendly and approachable). The staff check up on you every so often – not in an overbearing controlling way, but in a finely balanced non-intrusive way (you reply to people who engage with your tweets, even if it is a simple thank you – this is a major booster for many things.) If you can, try to be like good staff at a venue – above all, good hospitality staff make good hosts.
Keeping Customers Engaged – The Long Game
Now your customer has had a drink we need to keep them interested so they can spend more money (followers choosing to follow and engage with you more) – bars or restaurants will have a range of food and drink to help this and if it is of a high quality, people will stay – the same can be said about your Twitter. What are you offering your followers in order for them to stick around?
Time and incentive go hand in hand here along with conduct, remember the five elements of conduct. If you spend time on the platform, tweeting and offering incentive, you won’t ever have to worry about customers leaving after one drink (losing followers). They’ll move on to ordering food or snacks (buy your books, visit your blog, invest in you, become you friend or simply just be there beside you on the platform), some will even invite their own friends. You don’t have to give a lot to provide incentive – incentive is just another word for offering something which includes: being friendly, helping others, engaging with others, following others, retweeting other folks tweets, liking their tweets – all of this is free. Even just spreading some positive thoughts online goes a long way.
This stuff will eventually turn heads towards your profile and tweets while also building a level of trust. Any venue that provides hospitality is a success because of the overall customer experience and the same can be said about twitter. Give your followers reason to engage with you and everything else will eventually fall into place. Reputation takes time to build and being a good host will help you grow that and eventually your Twitter will be known for being a nice place – something which resonates with mostly everyone. This is a long game and one you can certainly win.
I hope this analogy helps your Twitter growth and here are some specific basics that I do frequently to grow:
Show up everyday – even if I am busy with work or social stuff, I make the effort to spend even just a few minutes responding or even scheduling a tweet or two.
Try new things constantly – I am always trying something new, from sharing something I haven’t showed anyone before to even just tweeting a lot more. Change it up until you find what works for you.
Share more important stuff later on in the day – as the day unfolds more and more people log in to Twitter so by the evening here in the UK there are several time zones in the world that are online so I’ll plug my books and blog stuff later.
Reply back if applicable/possible – replying back will boost visibility on your tweets and others will see that you are engaging and will want that also.
Keep going – yesterday might have been a slow day but the twitter machine moves quickly and every day is a new day to seize the opportunity.
Thank you for stopping by. Quite soon I shall be releasing a series of audio based coaching sessions based on my Twitter experience, you can read more about that here.
For those who want some further reading do check out the resources section which is packed full of free-to-read guides on twitter and the wider subject of book marketing.
For some further listening, on my Patreon I have an audio series based upon my Twitter experiences with a hope it will help a fellow creative. Sessions 1 and 2 are free.
Those who do sign up to my Patreon will receive regular shout-outs for them and their books/creative things via my Twitter.
Indie April is here! Which in recent years has become quite a spectacle for fellow indie authors to celebrate their works and support each other. Even those outside of the author bubble jump on board for a month that I have been looking forward to for quite some time. You’ll find me across my platforms supporting fellow indies in as many ways as I possibly can because this author support train does not stop!
To anyone who does support indies like me or for any month of the calendar year, thank you! To those who have releases this month, best of luck!
Outside life things have been keeping me busy for the past few weeks or so but now I am back for more blogging, book reviewing and of course social media-ing. 2022 has already been an extraordinary year for so many reasons and while it does appear to be passing rather quickly, I am ready to seize every opportunity to keep on rocking and writing in the free world! Have a great April!
Sometimes it can feel like you have done everything you possibly can to try and market and sell your book which can be difficult, especially for those who are self-published or indie because most of us have to face marketing alone.
There probably is always something else to try when it comes to marketing books but the problem might be before that. This post is a troubleshooter that will hopefully lay out why a book might not be selling by focusing on the basics. It is taken from experience which for me is nearly 6 years of being indie published with 7 books that have all sold well. Let us dive in…
The Basic Anatomy
To me there are no real rules when it comes to books but over the years I have concluded that they need to be a certain standard or at least have basic anatomy to have a chance of selling. That anatomy can be seen as two separate entities. Firstly the visual basics:
An enticing book title that matches the genre;
Professionally designed cover that also matches the genre;
An enticing proof read blurb.
And secondly, the internal basics:
Professional or some level of editing that is reasonably practicable;
Professional or some level of formatting that is reasonably practicable.
These five basic things are important to get right or as right as possible depending on budget but I would say if you want to publish a book well then you need to invest in the right services. These five basics will eventually hook at least one reader in to the point where they might be interested in buying. If you think your book has these things, then the reason it might not be selling could be a little more subjective, so let us look at some more subjective factors that factor in to selling books.
Partially Subjective Factors (visual)
A fair price;
Book Rating/Amount of reviews.
Pricing and reviews can be an enigma sometimes. Price too low and readers might not think the book has value, price too high and readers think you are just in this for a cash grab. To me, the price and the rating kind of go hand in hand with review quantity being the key here. If your book has over 100 reviews, the chances are it has sold well and proven it can sell well so you have scope to maybe price a little higher. This stuff has no real concrete answer as it is based upon the individual book and author but my suggestion would be to experiment regularly with pricing.
In terms of average rating, for books, again it can be quite subjective. My book The Teleporter dances between 3.8 and 4.0 stars on Amazon regularly and has only gone up in sales as the quantity of reviews has grown. The Teleporter is my most successful book by a large margin.
I would say as long as the basics are mostly there, these partially subjective factors won’t effect your sales too much unless they are at the extreme (really high or low priced) and I call them partially subjective because over time you can work to improve these things. Reviews coming in should make the sales situation better while you also figure out the perfect price, so what else is there to troubleshoot?
This deserves a whole section because a majority of the time, the reason a book isn’t selling is mainly due to visibility or lack of, so you have to ask yourself the question: what are you doing to sell your book on social media? Or sometimes what are you doing not to sell your book on social media?
Being on social media and being published places you in the glass house that is the public domain. So now it is time to think about what we say and do at all times. Everything you say online; good or bad, positive or negative will most likely be seen by your following and may effect your sales – for those on Twitter, the majority of followers will see an argumentative response – this stuff tends to be overlooked and of course freedom of speech is something I fully support but my advice would be to keep things light on social media.
What can you do to sell books on social media?
The good thing about social media is that it is busy. Things move quickly and so its important to remind your following and the wider platform users that your book exists. You could just drop a link everyday but that will probably be buried by the social media platforms as they would prefer to keep you and users right there so its time use a little variety.
These seven things are a week’s worth if you spread them out because variety is key on social media- keep it light, conversational and occasionally about your work. Click on my tweet to see seven more ideas. As you can see, all of these things don’t mention dropping a link, if you can, put your book link in your bio or somewhere easy to find – algorithms on most platforms tend to suppress links sometimes.
My biggest tip about selling books on social media is to focus on convincing people to invest in you first. If they enjoy your content such as good conversation or even a little positivity that will go a long way towards selling. Consider social media platforms your stage and your books are available out in the gift shop.
It takes some effort and time to build a social media presence so what else can you do to sell books?
Quick-fire short term and long term Miscellaneous troubleshooting
(Lot’s of Things to consider)
Have you thought about advertising?
If so is it paid?
If so, is it with a reputable advertiser?
Have you thought about a temporary price reduction?
Is it just for a limited time? (this works well)
If so, have you informed your social media following?
Are you consistently present on social media? (this helps)
Are you supportive of others in the industry? (this helps build trust and trust helps sell)
Do you have multiple books available? (this helps)
Do you have stand alone and series books available? (this really helps)
Have you really considered whether your book really has the basic anatomy?
The final troubleshooting question is in red because if you have tried all of the above without a single sale then it is probably something before such as the basic anatomy or even social media conduct. Understandably Rome was not built in a day but eventually if you follow the advice in this post you will sell at least one book, I am 99% confident of that. Now this is all subjective which is my favourite word when it comes to publishing anything and means nothing is guaranteed.
The majority of my guides are received mainly by beginner or debut authors and so I will say this whole deal gets better over time. One slow release doesn’t seal your fate in publishing and especially after just one release. If you really want your book to be read you need to get yourself out there and more importantly create new content. This journey got way better for me after 5 or so releases and even then the results were slow. Regular blogging and social media posting drives my sales and this isn’t my day job but I treat it like one. Today I sell books roughly every other day and that is driven by the fact I have kept going.
To conclude in as simple terms as possible, your book will most likely sell if:
It has the basic anatomy visually (pro cover, enticing title and blurb);
It has the basic anatomy internally (editing and formatting);
You have a decent conduct and regular presence on social media;
You try as many ways as possible to market yourself and that book.
Keep going, keep writing and don’t give up. Someday someone will read your work and it could change their life!
Thank you for reading, there were plenty of opportunities above to include links to my various free-to-read guides but I would prefer to leave them below so it does not interrupt the flow of this guide, so here they are:
And finally, you’ll find the Basic Anatomy of a Book mentioned in detail via my author/blogger guide book Consistent Creative Content which is a concise, one-stop-shop for everything I have learned in publishing: