Weekly Ramble #157

Supporting fellow creatives in the online world is important to me. Social media and the wider internet in general is known as a volatile unregulated place sometimes and it isn’t always easy to navigate. That is without mentioning the feeling of invisibility no matter how hard one does try to be seen.

Giving someone a boost on social media doesn’t cost a thing and to me, a lot of the support I give doesn’t need to involve a monetary transaction. Kindness does not cost a thing along with manners and so taking that from the real world to the online one has been a no brainer for me. My motive stems from my own experiences as well as passion for consuming good stories and creativity. It takes a huge level of bravery to put anything creative out into the world and I know what that’s like to seemingly risk everything to do it.

The majority of my success has come from being known for supporting others while also never giving in and always thinking of new ways to connect with others. I once tried to be all sales all the time and found that making personal connections with others to be way more rewarding and meaningful – they also drive my sales, follows, reviews and further connections without really intending to.

Over some years I have discovered some incredible books and writers. Their work has kept me going and fostered my own creativity to keep writing and keep aiming to get better. Supporting others takes many forms and as long as you respect boundaries, it can be very rewarding to see others succeed because that drives hope for everyone.

Spooky Season Sign-Up Special

Time for a special promotion to celebrate the month of October! 

Seeing as I’m supposed to be a horror author and I generally enjoy the season of spookiness I have decided to run a promotion to celebrate. 

If you sign up to either of my Patreon tiers this month, I’ll send you a free digital copy of my spooky paranormal romance The Ghost Beside Me. 

All existing Patrons and those who do sign up to either tier will then all be entered into a draw to receive a signed paperback copy that I’ll happily mail to you wherever you are in the world and if you can provide me with a mailing address. 

Happy Spooky Season! 

The Story Wars YouTube Channel has Launched!

The greatest writers from around the world are gathering virtually in front of live audiences to tell true stories from their real lives

And now you can watch/listen to these stories as Story Wars now has a on official YouTube Channel.

Check it out via the link here where you can listen to me talking about my disaster story and you can also listen to the first winning story by Roni Keller.

Click Subscribe for more updates and for information on how to participate in Story Wars, check out the site here.

Social Media & Book Marketing (Emag 17th Ed)

Hello kind blog followers. I’d like to share with you a very recent appearance I made in an interview via the awesome Scribble’s Worth Book Reviews blog…

For those interested in creative ways to market yourself on social media this is the one for you!

Scribble's Worth Book Reviews

Get your Free E-mag copy now

Book marketing is one of the, if not THE biggest challenge authors of indie books face in their daily lives, and social media is still a great tool to make cheap book marketing, yet many don’t know how to use it. SO! We invited some of the authors we noticed that are using social media to their advantage in creative ways, such as Lee Hall, Tyler Wittkofsky from Tea with Coffee Media, Ashleigh Bonner and the incredible Ryan Cipriani !

Do get your Free E-mag copy now

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Weekly Ramble #153

Reaching 35,000 Twitter followers is a hell of a milestone. To have that many people compelled to follow my efforts on a strange word party based platform carries a feeling that perhaps I have made it to some extent.

My secret is probably to never feel fully content and to always chase more. Good results foster even better results and on a platform like Twitter all you need is a little growth to tell you things are good and suddenly that growth can explode. It hasn’t been an easy journey and time has been the governing factor because there are no easy or quick fixes for me. People do often ask how but I would more look to why for the answer and that is because I never gave up.

Those who do keep going in creativity find rewards for their craft and in the social media world they also find others to stand beside. My following on here and across the platforms is heavily populated by fellow creatives who I’ll never consider my competition but my team mates. All of this is driven by a state of mind and a thinking that resonates with that attitude. Social media does have many pitfalls bit is also one hell of a beacon for many including me.

Just what is that beacon broadcasting? Hope, for those who can see within.

To those who do follow me on Twitter, over 35,000 of you, thank you.

Introducing a new Tier with more rewards!

Are you looking to grow as a creative on social media? Perhaps you want to reach more people or even find yourself a following that grows and invests in you. Maybe you want to sell more books through social media.

Having been around the social media creative scene for nearly 10 years I have the knowhow and experience to show you exactly that. Quite recently I have laid down that experience in the form of audio and text based guides over on my Patreon which now has a brand new tier!

Introducing the Royal Rock Star Patron Tier which offers much more to those who sign up in the form of digital content. Upon signing up for less than $5 a month you’ll receive a free copy of my guide book Consistent Creative Content and then every few months I’ll send you another one of my ebooks!

Either tier are great value and especially so right now because I have a stack of content coming including more episodes of my audio Twitter Coaching Sessions. Sign up today and start your own journey to success!

Guest Book Review: ‘Cascade: The Sleep of Reason’ by Rachel A. Rosen

Review by Rohan O’Duill

A generation has passed since climate change brought about the Cascade that transformed the world, smashing the tectonic plates of the political landscape and infesting the wilderness with demons and shriekgrass.

“Jonah knew that holding power always meant drowning, that every second in office meant fighting for oxygen, with one’s enemies baying like hunting dogs on the shore. Ian, with the treacherous sea in his fisherman’s blood, must have been used to drowning.”

The character complexity in Rachel A. Rosen’s debut novel Cascade is fascinating. Ian moved from a working-class fisherman’s family into being a campaigner and protestor. When he developed magical powers and the ability to see into the future, he aligned himself with the new hope in politics. But it turns out that predicting the future doesn’t mean anything in a political system that is just not fit for purpose to deal with the climate crisis. It’s a chilling observation of the struggles in today’s corridors of power. But despite the weightiness of the messaging in this climate-disaster fantasy, there is a whole lot of laugh-out-loud moments and action that keep this 400 page novel careening along.

“You go lookin’ for terrorists, you see every daft kid dreamin’ of his 72 virgins and every chinless loner prick with a case of blueballs that he blames on his ex-girlfriend.”

Ian Mallory is Malcolm Tucker with heart, and the abuse that he dishes out to confuse and divert attention from his actions is priceless. His apprentice, Sujay, is not far behind with the cutting observations, although these start out mostly in her own head before circumstances force her into the open.

What starts out as a political thriller with magic, quickly evolves into a quick-witted action-filled fantasy that explores climate change, activism, corruption, racial profiling, brutality and the chaos inflicted on the world through popular politics. This is all held together superbly through Rachel’s beautiful writing style and storytelling ability.

This is a guest book review by Rohan O’Duill who you can find on Twitter.

Weekly Ramble #150

In between creating, marketing and social media things it can be hard to find balance sometimes. To me, the three of them go hand in hand and when productivity drops for one, normally the results slow down for all. Crawling back out of a slow slump can be arduous to say the least and its no wonder so many give up.

Finding balance is something that I tend to do quite well, being a functional busy person is how I function. Pick something that needs doing and do it. Then I’ll just try to be content with the fact I’ve attempted to be productive. And whilst the social media algorithms are a conundrum and always will be, consistency everywhere else does pay off – the numbers don’t matter that much when it comes to being content, that’s what I’ll tell myself anyway.

For all the ups and downs that do happen on this path, to keep going is to eventually seek rewards. But if not, I’ll still keep going.

Thanks for following this blog. It means a lot that you are here.

Book Promotion Results – July 2022

The results are here for my latest book promotion efforts and now I am ready to share how it went and who I advertised with. Let us dive in!

Plan/Motive

With all of my book promotional efforts there’s always a wider plan and motive. So first of all, for the complete beginners, what is a book promo run? Well to me, its a short period of time where I lower the price of a book and advertise it for maximum sales.

Now I don’t advertise my work constantly apart from regular social media posting and my book selling philosophy is to be present on social media to the point where it interests potential readers to first of all engage or follow me and then buy from me. I have 30,000+ following on Twitter that regularly buys my work as long as I stay active.

The plan for this promo run was to set the price for my super hero comedy The Teleporter to free for one day and then raise the price only slightly the next day to 99 cents whilst using advertisers for both of those days. My vision was to get maximum free downloads and then hopefully some paid discounted sales after.

The Results

On the day The Teleporter was free it was downloaded over 1000 times across 9 countries! This is a fantastic number!

And here are the results for the next day with paid sales.

21 paid sales with a few trickling in after is a moderate number. It’s not world beating but good enough for me considering I already potentially have 1000+ new readers. It was also good to see page reads boosted.

Chart Movement

On the day of it being free, The Teleporter hit #1 in the Free Satire Fiction chart over in the US which is great for that little extra visibility.

Advertisers

So for most of my book promo runs I advertise with book promotion websites. They are generally good places to tell hopefully masses of readers about my books. Most book promo sites boast large mailing lists and that’s essentially what I am paying for. You can find a list of book promo sites at the bottom of this post.

Here’s who I used for this promo run.

Day 1 – The Teleporter is Free

Freebooksy Sci Fi Promotion

Book Runes Featured Free Book

Day 2 – The Teleporter is discounted to 99 cents

Fussy Librarian

Just Kindle Books

These 4 advertisers were all paid, check them out for individual pricing.

Concluding Thoughts

Not a bad promo run, in fact I consider anything over a 1000 free downloads to be a massive success. In order to move numbers with book sales its important to consider paying for advertising, although most of my promos run at a loss, the returns I get are reviews, future sales and readers.

Thank you for reading and below you shall find some resources to help with your own promo efforts.

Want to know how I have mastered Twitter and turned it into a book selling machine? Check out my Patreon coaching sessions which lay out book promotion and much more!

A Concise List of Book Promotion Sites

My guide book lays everything out in detail plus there is a whole section dedicated to my many successful book promo runs I have done over the years!

Let’s Talk About… Twitter Statistics

Converting any kind of social media traction into sales, follows or anything else is really really hard. It takes a boat-load of dedication, time, patience and the sheer will to move mountains to sometimes feel like you are making any progress – that’s how it feels to me every so often but it is not impossible to turn your social media into some level of success. This post will highlight the difficulty us creatives can face on social media whilst also providing a few solutions to help move the needle.

The inspiration for this post came from my recent ‘break’ from social media, now I say ‘break’ but really I just reduced my efforts for a few weeks for a little self repair. For all the things social media can be, it can be a drain on one’s mental health and can also be addictive so its good to take a break every now and then and focus on the to-do list.

Tip: When it comes to social media, you always come first. So does your mental health. There is no shame in practicing self-care and you can only do what you can do. Take a break if you need to.

For someone who has built their Twitter presence from zero to 30,000+ it took a long time to get to where I am now and so I went forth into this recent break knowing the majority of my numbers across platforms along with sales would drop, and I was right.

So for perspective, let us look at the Twitter numbers for May before I reduced my presence and tweeting whilst cross referencing that with book sales:

Now everyone’s Twitter is different, including numbers but May was an awesome month for me which was mainly driven by the grey bars on this graphic which represents Tweets. In simple terms, the more you Tweet, the more you get back eventually.

For me, any impressions over 20k a day is the sweet spot and means good things should eventually happen such as more followers and even book sales. Anything below that for a period of time and everything slows down. Because everyone’s Twitter is different, you’ll probably have a different sweet s[pt number. Using the Twitter analytics via the browser version should help you dive deeper into your own numbers.

Here are my book sales for that period:

Now these a pretty good numbers, with a little paid advertising thrown in at the mid point but most of my regular day-to-day sales come from Twitter and so I have to keep those numbers up.

Let us now look at what happens if I reduce my Tweeting which I did in June.

The numbers pretty much halved and then after the 60k spike, they dropped below that ‘sweet spot’ and over time the sales dipped.

So the numbers say it all. Less tweeting for me equals way less regular sales. Now by July I decided to do something about this and began upping my Tweeting. It took a few days but I managed to push the numbers back up to that ‘sweet spot’ and even sold a book for my efforts.

I keep a close eye on the Analytics of my Twitter and its pretty good for indicating what is needed to get the numbers up. But what was I Tweeting about?

Tip: As long as it aims to inspire, inform, entertain, give value or incentive then a Tweet with these things should be well-received eventually. Quantity is key.

Now this post is just a slice of the Twitter pie and you can read so much more for free via the resources section of this very blog.

If you want a detailed deep dive at how I have turned my Twitter into a book selling machine then do check out my Twitter Coaching Sessions here. As you can see one of my students A-M is benefitting from it. Thanks for reading!