A Guide to Selling Books on Social Media

Writing and publishing a book is an incredible achievement and then comes the daunting task of actually selling it to readers. The truth is, that part is really hard sometimes and finding ways to sell online and through social media really is a challenge.

Marketing is often dismissed by authors because they tend to think they are no good at it and that’s okay. For many years I thought I was terrible at cooking until I followed a coherent and simple recipe to realise with some practice and effort, cooking isn’t that hard. The same can be said about book marketing. With some perspective and a little consistency, selling books online is possible and even fun. I’m someone who regularly sells their books through social media and I’m going to share with you my lessons and observations that will hopefully help you.

We will look in detail at using social media as an author and selling books online while also analysing why some authors struggle.

The Misconception

Whether you are self or trad published, you’ll probably appreciate the work that goes into firstly putting a book together and then the wider journey of marketing. Authors are expected to do a lot of that work but there is a slight misconception or at least a lot of advice that is over simplified or out of date.

Write a book and share it to your social media audience – Instant Sales

This statement although paraphrased is probably why a lot of us fail or at least feel like selling books is a struggle. Oversimplified advice from 2009 is just a Google search away and social media tends to echo stuff like this. On Twitter, authors in their droves share their book links every day and then newer authors see that and do the same and so forth. The truth is, and I realised a while back is this:

Just because your book exists and is published doesn’t mean it will sell a single copy. Take that expectation away and your view on the whole deal will be a lot easier. I know you worked hard and I know you love that story which is okay because the first person who should appreciate a good book is you. But to me, most of the time, dropping that link on social media is in vain. Yes there will always be exceptions and there will even be some that live by dropping their links but from my experience, I sell my books with the link holstered most of the time. Dropping links can still be valid on occasion but it does tend to bury my engagement on twitter at least.

Analogy: Just because there is breathable air doesn’t mean your body will just absorb it. You need to work for it by using your lungs and wider circulatory system to deliver that breathable stuff around your body. I know lungs function mostly without us being conscious of them but you hopefully get my point. And so the same can be said about that book of yours. Social media is an opportunity to make readers firstly aware of you and then your work. I like to say social first and media second.

The Basics: You and Your Book

You

Social and media are two separate entities and so are the basics in book selling which are you and your book. Firstly when it comes to social media, conduct takes precedence over anything else. And by this I mean day to day behaviour and general presence. Attitude good or bad sticks out on the platforms and for Twitter where I spend most of the time, it is quite easy to read between the lines of someone’s profile and tweets to gauge their attitude. I often have authors interact with me who say they are struggling with sales and have tried ‘everything’ for me to see their recent interactions were arguments, heavy opinion and generally an attitude that doesn’t help their image. Or their recent activity is just book links over an extended period of time.

While it can be great to share and of course freedom of speech is something I support, social media tends to make you visible and that is both good and bad. Being an author in particular will put you in a glass house sometimes, especially if someone takes offence to what you have said. Now you are published it is time to really really think about what you say online.

Over the years I have conducted my own set of rules when it comes to being an author on social media. These include:

No real heavy opinion on anything that can lead to passionate discussion/arguments. My seat on the fence is comfortable;

Be approachable, supportive and mindful for others and mindful of what I am posting at all times;

Do my best to inspire, inform, entertain or give some level of value;

Be consistent – show up regularly.

If you follow most of these basics, you will eventually find followers which in turn may become readers. And the wonderful thing about social media is the quick results – when you post something you’ll pretty much know if it was good or bad by the end of a day if not sooner. Those with smaller followings may struggle with this to begin with so remember to use relevant hashtags to boost visibility. And because there are so many users on social media, there is always opportunity to reinvent yourself for newer people. This method is long term and takes time along with some patience. If you are looking to sell masses of books quickly then you are in the wrong place.

Your Book

So if you conduct yourself in the ways stated above you are set for at least more positive social media interaction and visibility which go hand in hand and also contribute towards selling books eventually. The main problem we all have is spreading awareness to the masses that our books exist. We will look into the finer details of expanding visibility below but in order to sell your media or have a higher chance of it selling then it will need to have a decent anatomy.

The basic anatomy of a book is something I mention in my guide book Consistent Creative Content and if yours has it, then eventually it will sell. These are:

A stand out or unique title that fits the genre well;

A professional attractive cover;

An enticing blurb;

A reasonable price;

Editing/proofreading to the point that is reasonably practicable.

Some of the above can be outsourced for a reasonable price. I have always invested in a professional cover using the services of Design For Writers. They also offer book formatting and even website construction among other wonderful things. For some who might be on a tight budget you can find some wonderful creatives online who might even help you for free – my most recent release was proofread and beta read by some awesome connections I have made online and for free.

The Everyday Things

So you’ve got the basics and now it is time to face the daunting task that is marketing yourself and that book of yours. There are so many ways to get yourself noticed along with that book but I would suggest picking a handful of methods at a time and seeing what works. Over time you’ll find what suits you and this really is a voyage into the unknown for many.

When it comes to social media all you really have to do is stand out to get noticed. Getting noticed will result in visibility and visibility will equal sales or engagement .

Easier said than done right? But how?

I turn up on social media every day. I keep my visibility boosted by using Twitter and have built a following of over 20,000 by putting in the time. The majority of that following trust me and have got used to me being there all the time – I’m not addicted honest…

These Everyday things increase my visibility:

Timing – know and understand when the majority of your following is online – this is huge for visibility;

Visual content such as screenshots of recent reviews, excerpts, book banners and covers, paperback selfies or pictures, memes – variety is key here and don’t over share the same thing;

Well wishing/positivity – reaching out to your following and hoping they have a good day will bring you closer to your followers and increase engagement on your posts. This also proves that you are human and when everyone else is sharing book links a little variety of the pleasant kind can be nice;

Supporting others – being supportive of a fellow follower is a great way to earn trust, get some visibility for you and others while also building some trust. Plus for me it feels good helping others;

Reply back when you can – this became a revelation for me but if someone puts in the effort to comment on your post, do you best to think of a reply, even a simple ‘thank you’ will help boost both parties;

Sharing links in a tactical way – Instead of sharing a link on a post or tweet I either drop it in the comments/replies below or tell my audience that it can be found via my bio/profile – this is huge on Twitter especially;

Use relevant hashtags – there was once a time where I would always include hashtags on all of my posts and they help boost visibility. These include #writingcommunity #author #booktwitter #booktwt #writerscommunity

Book Selling Related Solutions

Having all of the above will eventually and most likely lead to sales but what about specifics? Here are some things you can try to help sales:

Run a price promotion – from a free promo to a price reduction they are usually effective with some advertising and the right terminology (today only);

Share a plethora of content about your book – from cover art and banners to the blurb and even the first page, this stuff makes for some great material to attract readers;

Write a stand alone book – marketing the 3rd or even 2nd book in a series is difficult and attracting new readers is a huge challenge. A stand alone story will eventually attract new readers. This also naturally leads into having more books available will increase the chances they sell.

The Longer Term

Time sits above everything and I firmly believe there are no real quick fixes to selling books on social media unless you have stacks of cash you are willing to throw at it and even then there is no guarantee. Over many years and books I have grown towards regular sales, reviews and social media followers by spending time doing the above. It isn’t easy and there are so many authors like you and me who want the same thing. Even that can help us because our togetherness sometimes makes us stronger.

Social media is an opportunity to succeed but requires work to figure it out. If you really want readers and success then you’ll find a way to get there. Find your crowd, earn their trust and stay visible – these things will eventually help you sell books. Of course there are always exceptions that are good and bad. Try and keep trying because eventually you will succeed. That’s all I have done and here I stand selling books on average every two to three days.

This post is long enough without really dipping into the physical selling side of being an author and I run the risk of repeating already published information which can be read on this site for free. Below you’ll find some links to guides that I have created through the many lessons I have learned over years. Thank you for reading!

The following guides will help with physical book selling:

A Concise List of Book Promotion Sites– mostly good places to advertise online

Book Release and Pre Order Guide – got a release coming up, this is worth a look…

And these free to read guides will help with social media:

The Twitter Campfire Analogy – conversation turns that twitter machine into potential sales

10 Ways to Sell a Book without Dropping the Link on Social Media – my most popular guide these days

And for those who want a more detailed view of my journey, this book lays out how I published 6 books in 5 years and how I use social media to sell them regularly. Available now in both paperback and digital.

Every Book I have read in 2021 Pt2

And we’re back for the second part of every book I have read in 2021 and this time I have 22 books to share and recommend! What a ride this year has been and made all the better for the wonderful reads you shall find below…

‘Spook City, U.S.A.: A Shadybrook Community Patrol Novella’ by Drew Purcell

Fun, unconventional easy-to-read comedy that never takes itself too seriously while delivering a good story with plenty of laughs…

4 Stars Full Review

‘Wonder Rush’ by Dan McKeon

An immersive and suspenseful teen spy thriller with some darker edges, a positive message, originality and depth…

5 Stars Full Review

‘Fear Farm No Trespassers’ by S.J. Krandall

‘Immersive page-turning horror stories full of thrills and chills…’

5 Stars Full Review

‘Nevada Noir : A Trilogy of Short Stories’ by David Arrowsmith

A brief but deeply descriptive brush with the dark…

4 Stars Full Review

‘A Few of My Favourite Things’ by A.J. Ross-Etheridge

Fun, honest, thought-provoking poetry guaranteed to put a smile on your face…

5 Stars Full Review

‘Sleeping Beauty and The Cursed Code’ by Emma Jean

Fairy tale and STEM combine for a fun story with an important message…

5 Stars Full Review

‘Evil Eye: A Slasher Story’ by April A. Taylor

An unpredictable fast-paced slasher with plenty of twists and tension as the storm unfolds…

4 Stars Full Review

‘Home’ by Thomas Overlook 

Unique and intriguing. A page-turning tale that’ll take readers down the rabbit hole of what’s there and what isn’t…

4 Stars Full Review

‘The Genius’ Guide to Bad Writing’ by R.T. Slaywood and R.C. Martinez

A refreshing outlook on writing and publishing that’ll make you smile…

5,000 Stars Full Review

‘Everything, Except You’ by Emma Jordan

A feel-good cosy romance story about two passionate souls

5 Stars Full Review

‘We Watch You’ By N.S. Ford 

Cleverly plotted British mystery thriller with darker psychological tones and twists…

5 Stars Full Review

‘Deceit of the Earth – Heavy Metal’ by Henry Cox

A thrilling jet-setting tale of deception stretching further than anyone can imagine…

5 Stars Full Review

‘The Right Thing’ by Kelsey Kupitz

‘An easy-to-read mystery full of intrigue, atmosphere and chills…’

5 Stars Full Review

‘Stars Never Die: A Movie To Die For’ by Walrus

‘Quick, fun and easy to read race against time story with murder mystery vibes…’

3 Stars Full Review

‘How to Market a Book: Overperform in a Crowded Market’ by Ricardo Faye

A comprehensive and valuable guide for any author looking to make a career out of their writing…

5 Stars Full Review

‘Beginner’s Luck’ by M.J. Furtek

‘A breezy action-packed and unpredictable page-turning spy thriller that could go anywhere next…

4 Stars Full Review

‘Fear and Fury’ by Jamie Jackson 

An unconventional and enjoyable superhero tale told with buckets of unique personality…

4 Stars Full Review

‘Dust & Lightning’ by Rebecca Crunden

Page-turning sci-fi action with a revolutionary theme…

5 Stars Full Review

‘The Bad Part of Time’ By Joshua Ingle

A thought provoking time travel caper exploring the themes of life, age and politics…

5 Stars Full Review

Star Child by D.K. Johnson – Review

The truth is out there among the stars and so is the journey to thought-provoking enlightenment

4 Stars Full Review

‘Body In The Waves’ by Kristina Gallo

Heavy themes and issues make for a dark but thrilling tale…

4 Stars Full Review

‘No Rest For The Wicked : Detective Stories’ by Megan Hinde

A collection of intriguing short noir crime stories

4 Stars Full Review

And so that wraps up an incredible year of indie and self published books. Thanks for reading and thank you to these awesome authors for their wonderful words! You can expect another post very soon highlighting my favorite books of 2021. Stay tuned!

Available now in Paperback – Consistent Creative Content

Like I always say, you can do this, quite simply because I did and you might even leapfrog anything I did…

What exactly am I talking about? Success in blogging, authoring and social media-ing because my guide book guides you towards it, and now in cost effective paperback!

With this book, I originally envisioned a digital only release due to the fact I only really sell e books but recent demand has taught me to change my stance and admit this may have been a slight oversight on my behalf. The learning curve here is to listen to your readers and so many wonderful folks asked for this to be released in paperback so here it is.

So what is Consistent Creative Content? Well kind reader, CCC is a part memoir and part guidebook that lays out everything I have learned on my path to 6 books in 5 years being published, gaining over 10,000 Twitter follows and how I turned this blog around to a near 900 plus following – I have even started to make money on this journey and now this book will guide you toward that. From marketing yourself to the basics of social media, there is even a stack of quotes by fellow authors and bloggers that I have connected with over the years. Above all this book teaches you to find happiness on your path and that there is no substitute for hard work.

Here I stand regularly selling books and with a loyal engaged following. All of it because you guys support my Consistent Creative Content across platforms. This book would make the perfect gift to give to the blogger, author or creative you know this season. You’ll find the link below and also some extra resources that are samples from this book. Thank you for the support kind readers!

Basic Blog Content Ideas

Twitter Basics – Stuff I follow everyday

The First Pages of Consistent Creative Content

Book Links:

US Link for CCC

UK Link for CCC

Weekly Ramble #131

One week until my final author act of 2021 unfolds. Consistent Creative Content is coming to paperback and will signify the end of what has been an incredible year. Although much of this path has been difficult, yet again the good outweighs the bad mostly and so we’re rolling on towards new heights.

The truth is, I’m a selfish writer, I tell stories I want to read for me but Consistent Creative Content is the first book I wrote for everyone else. Using all the things I learned while being a selfish creative serve as something that can help others and this era of self published social media authors are climbing ladders over gates previously kept for years. It seems that in order to succeed in art, you had to be someone, but now all you need is for your art to do the talking or at least that’s a battle we are now contending in. We’ve come a long way and gatekeeping is slowly being beaten by the happenings of self made self published creators who deserve for their work to be seen. We have a platform, we have social media and we have our dreams.

Only a few years ago did I notice that people paying attention to my guides and so I had the idea of putting a book together with all of my best advice, learning situations and methods – its called Consistent Creative Content and it is coming to paperback next week, I might have already mentioned that. The act of sharing our results and experiences as creators will only bring us closer. That whole keeping things secret so your competition doesn’t find out, that stuff deserves extinction because in art there is no competition. Our creativity unites us.

Let’s Talk About… The Free Book Promo

Ah, the freebie, a normally guaranteed way to stir any type of consumer interest or so they say. This post will look in detail at the free e book promotion – something I know a thing or two about because since being published in 2016, I have run the free book promo 14 times… Yikes, that may sound like a big number but spread out over 5 or so years it has served me quite well. Let’s talk about it…

By definition, the free book promotion to me is the concept of setting the price of an e book to zero. This can best be achieved through Amazon KDP and if your digital book is enrolled in KDP select then you are allocated up to 5 optional days every period to list that book for free. I have highlighted the ‘optional’ part because although 5 days seems like a good amount, in my eyes the shorter amount of time a book is free, the better – this taps into the whole impulse purchase and urgency thing which is quite important in selling anything. Creating a sense of impulse and urgency in a free promotion will increase the likelihood somebody will want to download your book.

So, is a free book promotion worthwhile?

There are plenty of authors I know who will never offer their work for free and that’s fine in my eyes. I suppose its a case of weighing up your individual options against the factors for success. For me, I don’t earn a living through the books I have published, in fact I am nowhere near that yet, so making money as a self-published author right now is not on my wish list. But gaining a readership is and if my free promotion is executed effectively then that is exactly what will happen, eventually, in theory, maybe…

This whole thing is subjective, so remember everyone’s situation is different.

I tend to use the word eventually in most of my author situations because this really is a long game and hopefully with my results below you’ll see that. Before we look at the results which have improved over time, there are several factors as to why a free promotion can be a success. Here are the main ones:

Type of Advertising/Budget

Probably above everything else, the who and how much you spend will dictate a lot of a book promo’s success. Higher end book promo advertisers also have higher quality readers who leave reviews like BookBub. Budget will also determine how much reach it will have. In my eyes, for a free promo, I’m going all in so the money I spend will be returned eventually through reviews, readers and even social media follows. You can find some of the book promo advertisers I have used here.

Combinations

The second major factor in all book promotion is combining different methods – what I mean by this is perhaps playing around with the price/advertisers/books available. This is where book promotion runs can be deemed a success or not. In the many times I have run promos I have also reduced the price of other books or even advertised the free book before and after a promo. Just free is great, but other combinations are even better. I nearly always ‘stack’ my promotion too – this means using multiple advertisers over several days.

Social Media Reach/Activity

The higher and more engaged your social media following, the better it should be for any promotional stuff. Me; I’m pretty much addicted to Twitter and my following of nearly 20k does help. At a glance, the more you put into social media over time, the more you get back. If your profile gets bigger, more people are going to be interested in your work. Building trust over time online will create a fanbase eventually. How? Here’s a guide for that.

Genre/Time of Year

A wintery ghost romance probably won’t sell much in the height of summer but it will during the autumn and winter months. Genres and seasons do tend to go hand in hand. From late September all the way to Halloween works really well for horror and thrillers.

Length of Promo

I mentioned above that being enrolled in KDP Select will allow you up to 5 days every enrollment period to use for free promo but the shorter the promo run, the better. Impulse and urgency sell books that are on a price promotion.

Reviews/Ratings

Most of my free promotion runs saw better results after a certain amount of reviews. There is no fixed number but having over 5 will help a little. The more reviews a book has the better in theory. In terms of ratings, anything over 3.5 stars average rating should do quite well also.

Bibliography

My top book promotion advice is to have more books available and the more you have on your shelf the more a potential reader will invest in you. Even if their first read from you is free, if the experience is enjoyable then they may just return as a paying reader next time.

Make it Easy for the Crowd

Have you ever offered a physical book or two for free to your social media audience? From a signed paperback to an advanced e copy? Was the response mostly crickets and you weren’t sure why? There’s something about singling people out and then offering them something because every so often it doesn’t work. People don’t tend to like being singled out and so a free e book promo makes everyone feel part of a crowd with way less reader pressure.

Worked Scenarios

We’ve looked at the factors now let us look at a few real life free book promo examples. When I ran my first free promo back in 2017 it was kind of a stab in the dark. Something I have tried to improve over the years… (the book selling, not actual knife things…).

Scenario 1 (2017)

Book Title: Open Evening + Darke Blood (Both Free)

Amount of Amazon Reviews: 6 (UK only)

Length of Free Promo: 5 Days

Month: September

Books Published: 2

Budget Spent on Advertising: $70

Social Media Following:

Twitter: 2,500

Facebook: 300

Result:

Open Evening Free Downloads: 713

Open Evening Paid Sales After: 12

Darke Blood Free Downloads: 144

Darke Blood Paid Sales After: 29

Conclusion:

A very good first attempt at a free promo. Although pricey, 800+ free downloads and then paid sales after for both books was a win in my eyes. Turning a profit at this stage is difficult and not a priority. This was a good entry level free promo and to me anything over 500 free downloads for a book is good. You can read in a little more detail about this promo here.

Scenario 2 (2019)

Book Title: Darke Blood (with ‘The Teleporter’ free on the final day)

Amount of Amazon Reviews: 10

Length of Free Promo: 3 Days

Month: September

Books Published: 4

Budget Spent on Advertising: $100

Social Media Following:

Twitter: 2,900

Facebook: 400

Result:

Darke Blood Free Downloads: 3,403

Darke Blood Paid Sales After: 2

The Teleporter Free Downloads: 88

Conclusion:

An excellent result. 3000+ downloads for any book in that space of time is huge. Capped off with the last minute free promo of The Teleporter on the final day – this proved my theory of eyes being on any other book you have published during a free promo – remember combinations? That’s a major factor for success which you’ll see in the third and final scenario. You can read my detailed report on this promo here.

Brief Interlude

While the above two scenarios are impressive in terms of numbers, the free promo gets more valuable when you have more books available. By the time of the next scenario (April 2021) I had 6 books available, 4 were part of a series and the free promo and a book series go hand in hand for combination stuff. This next scenario is also after my BookBub Featured Deal which was also a free promo and resulted in 10,000 downloads of The Teleporter in a day. Time is your friend with this stuff and you’ll see how my results shifted below.

Scenario 3 (2021)

Book Title: Open Evening with rest of the series discounted to 99 cents or equivalent

Amount of Amazon Reviews: 27

Length of Free Promo: 1 Day

Month: April

Books Published: 6

Budget Spent on Advertising: $165

Social Media Following:

Twitter: 7,000

Facebook: 500

Result:

Open Evening Free Downloads: 940

Open Evening Paid Sales After: 2

Paid Sales of other books in the Series on that day: 176

Total Paid Sales that month: 230 – A record that still stands today.

Conclusion:

You can see from the results that the free promo kind of takes a different role because the other books in the series all sold from that initial visibility. You can create a series page on Amazon that links all books in that series together – let Amazon do the work with this, they have the infrastructure so take advantage. Paid sales pushed all of my books up the charts and to better visibility and the best thing is this book promo broke even the next month. April 2021 was my first $100 royalty month and then the second was May. You can read about this promotion here.

Page Reads

Often overlooked is the concept of e book page reads with can be tracked via the KDP sales dashboard. As you can see from mine and historically they have spiked and even sustained after every promo run since 2017. With more books and promos this can become quite an opportunity while also tracking results.

Final Conclusion

From the scenarios and factors laid out before, you can make a free promo very worthwhile. Of course there have been plenty of not so great promos but they are all part of the journey. You just need a backlist, a budget and some tactics. So in conclusion and for an effective free promo, these things work well:

Minimum time – 1 or 2 days work fine. Impulse and urgency. Think of it as an occasion;

More books helps sell all involved. Discounted prices if its a series. Combinations;

Paying for advertising – kind of a no brainer, plenty of good book promo sites out there. Stack them over some days;

Social Media Following – helps but not essential;

Reviews – Some reviews help.

There are always a few anomalies and variables for the individual but everything laid out above should help to sell books. I have found running a free promo works best every quarter or so and over time it can help grow a readership. These days my book sales are regular and mostly at full price all because I started with the free promo some years ago and built a foundation from it.

Thank you for reading. What are your experiences with the free promo? Any lessons or thoughts?

If you enjoyed this post I have stack of more promo scenarios in my author/blogger guide book which is available now!

Paperback Launch of Consistent Creative Content!

Perhaps it was an oversight for me to offer this book in just digital format to begin with but in that time I have learned many of my readers still appreciate that feeling of holding a real book in their hands. Due to that demand I have taken the plunge of converting my guide book into paperback and it will be available from mid December just in time for gift season!

Do you know a budding author looking for a guiding light in the daunting industry of self publishing? Is the blogger in you ready to dive in but not sure where to start? Do you want to learn how to leverage your social media following into sales?

Consistent Creative Content would make the perfect gift for any writer at any stage because it is packed full of modern resources for the modern writer. Below you will find various snippets and other cool things about the book. Rock and roll man!

Opening Pages of Consistent Creative Content

Basic Blog Content Ideas – A sample from Consistent Creative Content

Tweet Machine Basics – A sample from Consistent Creative Content

BookTube Review of Consistent Creative Content

Instagram Interview where I talk about my journey

The Twitter Campfire Analogy

Twitter presents a wonderful opportunity for anyone to find success on social media. Whether you are looking to make friends or sell content, everything on Twitter revolves around connecting with others. This Campfire Analogy explains how you can reach others and find success on Twitter.

Image via Pixabay

So you’ve set up a small campfire on the edge of some woods (you’ve created a Twitter profile).

This nice spot is adjacent to a path, that path is then connected to a much wider path where people walk, jog, cycle and appear along frequently. (Basically the wider twitter community, no specific demographics)

You begin to talk to yourself while the small fire crackles away. There is a little warmth but other than the low hum of your quiet voice it’s pretty desolate.

You then talk a little louder (your tweets are specific to your interests, if you’re an author you use the writing community hashtag).

It might feel like you are talking to yourself but that busy path is ever so near. (it feels like you are talking to yourself. This is normal for a while)

A little time passes and someone along that wider path hears you talking (the hashtags amplified that voice of yours).

This person then moves onto the path adjacent to that campfire of yours, (you’ve attracted the attention of a specific demographic you’ve got something in common with).

You talk to this person as they have just replied to you. (they commented on your tweet). It was a brief but a pleasant exchange. This passer by then decides to come off that path and sit at your campfire (congratulations, you’ve just earned a follower).

Because this follower responded to something you said, you now tweet more about the subject you exchanged engagement with. You also talk directly to them (you follow them back).

Other passers-by begin to hear this follower talking to you and some at the very least stroll past the campfire. This one follower has sat at a few campfires before and those who he sat with can see the engagement you are having, (mutual followers of that first follower see your tweets in their feed).

You keep talking and exchange engagements. Some of these mutual followers have now walked by and sit at your camp fire. You talk to them also (follow each other). These folks even bring their own logs and the fire grows in brightness and warmth (more engagements happen, subjects range).

More folks who have been to other campfires see your campfire is a two way conversation and come to sit by it. (Your following steadily increases because you are talking and including them and you are present consistently over time).

The subjects you talk about are interesting and engaging. More passers-by join the congregating people already by your now roaring fire. You’re going to need more seating soon but you keep talking because these passers-by have become important connections. They have invested in you and trust you because your word is good and honest which started literally with you talking to a campfire. How do you know what to talk about everyday – you get better at this the more you do it. It even feels warm inside…

Some of these passers by now want more from you and so they see you have a product or service available that they know will be trust worthy or will at least provide something which will make them feel good, (You’ve grown your own algorithm of trust over time, as an author or content creator these followers buy from you).

You share with these fellow camp fire members how you got to this point. They eventually take on some of what you have learned and in their spare time they go and start their own campfires and the cycle continues, (you see others being successful at twitter also, they didn’t give up and kept talking also).

Although this is a specific analogy in a perfect scenario, it highlights the importance of being social no matter where you start.

This post is inspired by another guide which you can read here. Thanks for stopping by!

7 Years of Blogging: Here’s what I’ve Learned

Writing books and blogging go hand in hand to me. They have done for seven years now and just last month I was notified by WordPress for reaching that milestone. Time flies I guess… This Hall of Information blog is the central pillar to all of my content and this post is dedicated to everything I have learned in that time. Before I dive in, let me just thank all of you, for joining me here in this space on the internet I call home. You support is very much appreciated!

Last year I put out a similar type of post which then inspired me to write a little self-help book called Consistent Creative Content. Here’s what I’ve learned in seven years of blogging.

Time

The major factor in all of this is time. If I could have incorporated that word into the title of ‘CCC’ I would have.

Blogging takes time, good results take time, finding content takes time… you probably get the picture. If you dedicate time to blogging it will eventually get better.

For those not sure where to start with blogging my basic tip would be to consider your blog as your own personal space to talk uninterrupted about any subject you wish. This brings me to…

Diverse Content – to a certain degree…

Many blogs including mine will stick to a certain theme when it comes to content. You probably won’t see a book blog talking heavy politics often and sometimes it’s good to branch out a little but my advice is to stay in the same content neighbourhood. While my Hall of Information blog started as a journey towards publishing that was fairly limited in what I could blog about. Since then my content has diversified within the realms of publishing. From indie book reviews to interviewing authors on occasion all the way to book promotion results and even just ramble posts that capture what I’m currently feeling. They are all in the same neighbourhood as my original vision but stretch a little wider in appeal. So perhaps trying new things is a good thing but…

New Ventures can take time…

Blogging for me turned a huge corner when I decided to take the plunge into offering Indie Book Reviews back in 2018. What happened the moment I launched that service? Nothing because it takes time to get the word out and build up a trusted reputation. Eventually indie book reviews became what I was known for but it started slowly.

This year I started another new blogging venture of offering space on my blog for guest posts and articles. Again hardly anyone applied but last month 8 posts were from guest authors who shared excerpts, their stories and even the story behind their story. Some of this stuff makes for great reading.

New ventures in blogging can take time but they’ll work eventually. In these two cases both offered an incentive. Incentives are the key to selling and now this month I have started a Patreon. As of right now the amount of Patrons I have is zero, but with a little more work I imagine some supporters will eventually arrive. There will be some more content soon, even some fictional stuff.

Leverage your social media following

Those who know me over on the Tweet machine will know my following has pretty much doubled in the space of a year. If you have a loyal engaged following on a platform you can turn their attention to your blog and drive them to it – this is part of the reason why my blog gets so many views these days. But how, well, this leads to…

Know your audience and write for them…

In July of 2020 this blog had 63 click through’s from Twitter, this year it has 394 and counting. This is because now I write partly for that Twitter audience of writers and bloggers who appreciate my guides and reviews. This already galvanised my existing blog audience which was bookish to begin with. For those with a small audience or none at all this is a fantastic opportunity to write about whatever you feel, if it captures your personality, eventually it will resonate with someone.

Blogging Tip: If you blog with WordPress the social element of connecting with others is already there as everyone with an account has access to a feed that shows you suggested blogs to follow – this is a great way to branch out at the start.

Guest content still takes work…

After nearly a year of pushing a lot of my own content out onto my blog I kind of hit a creative wall. While I still have hundreds of guides to come from my many experiences, I took the plunge in offering space for guest posts on my blog which has over 850 followers. Plenty of authors have since provided me with guest excerpts, stories and reviews but even that takes work. While I might have outsourced the creative element in guest posts, they still take time to check, put together and schedule. There is also a fine art to spacing out guest posts so my audience is not too overexposed to the same thing…

All content all the time may not necessarily work…

Simply, if you want to grow and grow quickly in blogging then produce more content but too much content might have an adverse effect as readers read in their own time so if you are posting daily they might not be able to keep up. Last year and even recently I would post up to 6 times a week which is great for views but the content ranged from reviews to rambles. If you do suddenly ramp up content, be aware of how your audience respond and they will…

Listen to your audience…

I don’t get a lot of comments on my blogs but most of them come from loyal long term followers. They are my bricks and mortar and I do my best to listen to their feedback and engage with them. In blogging most followers don’t unfollow so a follower earned is a follower for life most of the time.

Blogging is a craft to me…

Like writing I can show you to the door and even set you up afterwards for marketing but I cannot physically teach you to blog. That is something you have to find within and working hard to get better will pay off eventually. Your audience may start small but they followed you for a reason, give them something to come back to every week or day. Its going to feel like you don’t know what you’re doing for some time but give it time and good things will happen.

My favourite saying in all of this is simple; If I can do this, then you certainly can. Here’s to many more years of blogging and thank you all for being here day in day out to support my efforts. It really does mean a lot. I have some more quick fire tips for blogging over on my Patreon which is FREE to read at the moment and can be found here.

Peace out, rock and roll and to many more years of blogging!

Birthday Book Discount

Hello loyal followers. Today is my 32nd Birthday so I’ve decided to significantly discount the price of my authoring and blogging guide book Consistent Creative Content. I know many of you either write, blog or spend some time on social media and this guide will help you with all three, plus it’s available today for a fraction of the price.

Thanks for the support, rock and roll man!

Joining Patreon

As mentioned recently I have taken the rather uncertain step towards authoring and blogging being a potential career by joining Patreon. Yesterday my first guide post launched rather softly and that is going to be my approach to begin with. Gradual has always been my key to success in any new venture and social media is a tough arena to launch new ventures in.

My ultimate goal is to help others in the world of authoring, blogging and creating because helping others is fulfilling and being known for that has presented me with an opportunity. Over the past year I have experienced enough growth to justify my work to have a certain value and so Patreon feels like the best choice to showcase future guides, book promotion results, writing tips, social media tutorials and even my fictional works. Most of this stuff is what my readers and followers want and I have a plethora of work planned for this venture. I hope it is received well while some of you on here consider joining me over there.

This blog will still operate at normal capacity. Lee’s Hall of Information will continue to provide readers with book reviews, weekly rambles, guest posts and all the usual content you can expect as a follower for free.

While some might think joining Patreon is just a cash grab, and there has already been some frosty-ness shall we say towards the idea of my blogging work being monetised but those who do choose to join my Patreon will be rewarded. The incentives range from a basic shout out on social media all the way to a free digital copy of my book ‘Consistent Creative Content’ and the higher tier will also include exclusive one on one Q&A’s. For now all of my future guides will be available first on my Patreon first and then eventually they will make their way to here, my base of operations. You can find all of the relevant information here.

The first month of content which includes a few guides and some exclusive fictional work will be FREE to read. I would have never got to this moment if it wasn’t for the loyal support you guys have shown for this blog. Whether you are a blogger, writer, creative or just a reader, I hope you’ll join me in this new venture that dreams are made of. Rock and roll man!