Writing books and blogging go hand in hand to me. They have done for seven years now and just last month I was notified by WordPress for reaching that milestone. Time flies I guess… This Hall of Information blog is the central pillar to all of my content and this post is dedicated to everything I have learned in that time. Before I dive in, let me just thank all of you, for joining me here in this space on the internet I call home. You support is very much appreciated!
Last year I put out a similar type of post which then inspired me to write a little self-help book called Consistent Creative Content. Here’s what I’ve learned in seven years of blogging.
The major factor in all of this is time. If I could have incorporated that word into the title of ‘CCC’ I would have.
Blogging takes time, good results take time, finding content takes time… you probably get the picture. If you dedicate time to blogging it will eventually get better.
For those not sure where to start with blogging my basic tip would be to consider your blog as your own personal space to talk uninterrupted about any subject you wish. This brings me to…
Diverse Content – to a certain degree…
Many blogs including mine will stick to a certain theme when it comes to content. You probably won’t see a book blog talking heavy politics often and sometimes it’s good to branch out a little but my advice is to stay in the same content neighbourhood. While my Hall of Information blog started as a journey towards publishing that was fairly limited in what I could blog about. Since then my content has diversified within the realms of publishing. From indie book reviews to interviewing authors on occasion all the way to book promotion results and even just ramble posts that capture what I’m currently feeling. They are all in the same neighbourhood as my original vision but stretch a little wider in appeal. So perhaps trying new things is a good thing but…
New Ventures can take time…
Blogging for me turned a huge corner when I decided to take the plunge into offering Indie Book Reviews back in 2018. What happened the moment I launched that service? Nothing because it takes time to get the word out and build up a trusted reputation. Eventually indie book reviews became what I was known for but it started slowly.
This year I started another new blogging venture of offering space on my blog for guest posts and articles. Again hardly anyone applied but last month 8 posts were from guest authors who shared excerpts, their stories and even the story behind their story. Some of this stuff makes for great reading.
New ventures in blogging can take time but they’ll work eventually. In these two cases both offered an incentive. Incentives are the key to selling and now this month I have started a Patreon.As of right now the amount of Patrons I have is zero, but with a little more work I imagine some supporters will eventually arrive. There will be some more content soon, even some fictional stuff.
Leverage your social media following…
Those who know me over on the Tweet machine will know my following has pretty much doubled in the space of a year. If you have a loyal engaged following on a platform you can turn their attention to your blog and drive them to it – this is part of the reason why my blog gets so many views these days. But how, well, this leads to…
Know your audience and write for them…
In July of 2020 this blog had 63 click through’s from Twitter, this year it has 394 and counting. This is because now I write partly for that Twitter audience of writers and bloggers who appreciate my guides and reviews. This already galvanised my existing blog audience which was bookish to begin with. For those with a small audience or none at all this is a fantastic opportunity to write about whatever you feel, if it captures your personality, eventually it will resonate with someone.
Blogging Tip: If you blog with WordPress the social element of connecting with others is already there as everyone with an account has access to a feed that shows you suggested blogs to follow – this is a great way to branch out at the start.
Guest content still takes work…
After nearly a year of pushing a lot of my own content out onto my blog I kind of hit a creative wall. While I still have hundreds of guides to come from my many experiences, I took the plunge in offering space for guest posts on my blog which has over 850 followers. Plenty of authors have since provided me with guest excerpts, stories and reviews but even that takes work. While I might have outsourced the creative element in guest posts, they still take time to check, put together and schedule. There is also a fine art to spacing out guest posts so my audience is not too overexposed to the same thing…
All content all the time may not necessarily work…
Simply, if you want to grow and grow quickly in blogging then produce more content but too much content might have an adverse effect as readers read in their own time so if you are posting daily they might not be able to keep up. Last year and even recently I would post up to 6 times a week which is great for views but the content ranged from reviews to rambles. If you do suddenly ramp up content, be aware of how your audience respond and they will…
Listen to your audience…
I don’t get a lot of comments on my blogs but most of them come from loyal long term followers. They are my bricks and mortar and I do my best to listen to their feedback and engage with them. In blogging most followers don’t unfollow so a follower earned is a follower for life most of the time.
Blogging is a craft to me…
Like writing I can show you to the door and even set you up afterwards for marketing but I cannot physically teach you to blog. That is something you have to find within and working hard to get better will pay off eventually. Your audience may start small but they followed you for a reason, give them something to come back to every week or day. Its going to feel like you don’t know what you’re doing for some time but give it time and good things will happen.
Hello loyal followers. Today is my 32nd Birthday so I’ve decided to significantly discount the price of my authoring and blogging guide book Consistent Creative Content. I know many of you either write, blog or spend some time on social media and this guide will help you with all three, plus it’s available today for a fraction of the price.
As mentioned recently I have taken the rather uncertain step towards authoring and blogging being a potential career by joining Patreon. Yesterday myfirst guide post launched rather softly and that is going to be my approach to begin with. Gradual has always been my key to success in any new venture and social media is a tough arena to launch new ventures in.
My ultimate goal is to help others in the world of authoring, blogging and creating because helping others is fulfilling and being known for that has presented me with an opportunity. Over the past year I have experienced enough growth to justify my work to have a certain value and so Patreon feels like the best choice to showcase future guides, book promotion results, writing tips, social media tutorials and even my fictional works. Most of this stuff is what my readers and followers want and I have a plethora of work planned for this venture. I hope it is received well while some of you on here consider joining me over there.
This blog will still operate at normal capacity. Lee’s Hall of Information will continue to provide readers with book reviews, weekly rambles, guest posts and all the usual content you can expect as a follower for free.
While some might think joining Patreon is just a cash grab, and there has already been some frosty-ness shall we say towards the idea of my blogging work being monetised but those who do choose to join my Patreon will be rewarded. The incentives range from a basic shout out on social media all the way to a free digital copy of my book ‘Consistent Creative Content’ and the higher tier will also include exclusive one on one Q&A’s. For now all of my future guides will be available first on my Patreon first and then eventually they will make their way to here, my base of operations. You can find all of the relevant information here.
The first month of content which includes a few guides and some exclusive fictional work will be FREE to read. I would have never got to this moment if it wasn’t for the loyal support you guys have shown for this blog. Whether you are a blogger, writer, creative or just a reader, I hope you’ll join me in this new venture that dreams are made of. Rock and roll man!
Yes kind reader you read that title right because today and today only you can grab my recently released self-help authoring and blogging guide book for just 99 cents (or equivalent)!
This is a one-time super fun happy book discount* and it is unlikely we’ll ever see a discount like it again. The usual price was $/£3.99 and today you can download the book for a fraction of said price. Click on the banner below for the Amazon product page and if you need a little more persuasion there are few things below which might be of interest!
* Super fun happy not included…
A few things that might be of interest…
You might be thinking yes that’s an awesome discount but where’s the real sales pitch other than a discounted price and I’m with ya so here’s not one but two exclusive excerpts of Consistent Creative Content…
The world of social media is the glue that holds all of my authoring and blogging efforts together. In particular, Twitter is a weird and wonderful vessel that sails the seas of social media and can be used as a valuable tool in both marketing and finding your own crowd. Everything I’ve learned from the Tweet machine can both be applied to all writers and bloggers who make up the wider writing community.
To begin with, my advice for any prospective writer or blogger is to get yourself a Twitter account. The potential reach you can achieve doesn’t compare to anywhere else, so if you aren’t on Twitter you will most probably struggle to reach potential readers.
You’re going to need a handle (username). This can be creative or simple. Both work fine and yet again another important attribute outside of the trio looms.
To give yourself the best possible chance at Twitter success you need to be honest, friendly and decent. Why, you say? Because that’s how I got several thousand followers in just a few years, so you need:
A real profile picture of yourself;
A friendly bio that describes who you are, what you do. The more inviting, fun and friendly the better;
A pinned Tweet – a tweet you can put at the top of your profile that relays what you currently have available/currently writing, what’s coming soon or even a link to your book or blog;
To engage with others by commenting, offering help and advice, being friendly, supportive and decent;
To be honest. Trust me most twitter types are drawn it.
This also includes a following strategy that consists of:
Following those who follow you;
Unfollowing those who no longer follow you;
Following those who interest you.
Now you might be asking what exactly do I tweet about? My mantra is to tweet about anything as long as it informs, inspires, entertains or provides some level of value – this will normally lead to some engagement but if not it’s probably due to lack of visibility because of a low follower count. I will typically add at least one hashtag to that tweet also.
Popular hashtags for authors and bloggers include: #author #writer #blogger #writingcommunity #amwriting #amreading.
Twitter is a wonderful arena full of folks just like you, and together the voice of authors and bloggers is louder trust me.
For absolute beginners it might feel like nobody is listening or seeing your posts. This is only reflective of your current following. At the very beginning tweet less and spend more time commenting on the tweets of others. Explore hashtags and search for folks who you have a common interest with.
Twitter takes some time and effort to work out and has a very specific psychology to master. As long as you are approachable and lightly social, you’ll be okay but remember, it takes time and above all, good conversation between you and others. Before you experience any type of external success (book sales/blog views) your audience will need to feel like they can trust you. This can only be achieved long term and through genuine interactions. I call this the ‘Algorithm of Trust’.
This post is an exclusive excerpt of self help book ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ which is available now.
Every day I see hundreds of authors on social media dropping the links to their works. Some even blindly drop them on other users posts without asking or even context. First off, no bad feelings to anyone who does drop links, sometimes it can be effective to generate sales but I have ten other things to try instead.
Based upon observations and experience over time here are 10 ways to sell a book without dropping the link on social media…
1. Create and share a book banner
You’ll find most of the methods on this list to be visual because visual is what a lot of marketing on the internet is based upon and it is very effective. While scrolling the various social media feeds every so often something does grab our interest and it is normally visual.
While people do judge a book by its cover, an opportunity to capitalise on that concept further is by using a book banner. In terms of scope, the sky is the limit and I would say any book banner that heightens the theme or visual-ness of a book cover is an effective way to grab attention on social media.
These days and with the world of online picture editing being easily accessible, anyone can put together an effective book banner. I’ve created most of mine through pixlr but I have even used Fiverr and paid for them like the one below. From experience, book banners do work for selling books especially if it is clear enough where to find that book.
Top Tip: If your book is easy enough to find, all you really need is to tell people where it is – that is what the majority of this list is based upon. So make it easy for potential readers, have a permanent link in your profile/bio or even encourage folks to search for it on Amazon. In 2021 and on many social media platforms the algorithms tend to not push links as hard. If I can find a book after seeing an effective book banner, I’ll probably be inclined to buy it.
2. Share a Recent Review
There are so many reasons why sharing a review will positively contribute towards selling your work. First of all I would make sure it is a positive review and again the sky is the limit. You could quote that review in a simple tweet or Facebook status, you could even put it on your own book banner and share it on Instagram. As you can see from my billboard below I received a bunch of reviews just after release of ‘CCC’ and put them all together. Then I shared it across multiple platforms. You’ll see I even included each reviewers work because for this case they were all authors and so I was more than happy to plug their works also.
Top Tip: Quoting reviews and even giving a shout-out to the reviewer will get some positive attention – others might feel inclined to read and review your work if you are sharing their reviews in front of a social media audience.
3. Share a Screenshot of an Excerpt
While book covers and banners are awesome, sometimes a reader wants to actually read something, so how about a screenshot of an excerpt. A few paragraphs of a scene or even the introduction can fit into a screenshot sized picture and it makes for something different to share – variety is key when it comes to promoting a book. Because social media is plugged in to so many people scrolling you never know who could discover it, maybe your next reader.
4. Share a Selfie of Your Book
Those who know me will know that book selfies do sell books and this is a concept that I kind of accidentally discovered after releasing my debut novel ‘Open Evening’ some years ago. One of my readers shared a selfie and then someone else did until folks were doing it everywhere. Pets were even included!
5. Create a Simple Trailer
It may take a little more effort than a book banner but I consider a trailer to be a moving and perhaps even talking version of a book banner. I’ve created some simple but very effective trailers over the years using mainly free to download software. Here’s a recent one that I did for hopefully next years release.
6. Talk about your Books…
It might feel like your are just shouting into the empty void much of the time on social media but if you keep talking eventually somebody will answer. Talking about your works is a highly effective way to inform readers that they exist and the inputs for this are many. From putting together a thread on twitter to even discussing what inspired your works on a blog, sometimes a little extra information goes a long way to selling a book. To me, there is the blurb and then there’s what the actual story is about – confide in your social media following and they might be interested in your words.
Just recently I put out several twitter threads over the space of a week that contained fun facts about each of my works. I sold a copy of each book after – a good job done.
Every time I share my book promo results on this blog someone buys the book(s) mentioned. Just name dropping them will sometimes drive interest and as long as they are findable, people will buy them. Just last week and the day before the launch of my latest book I wrote a rallying blog post and it resulted in multiple pre-orders. Get talking authors.
7. Share your Statistics
While being an author can be solitary experience you are not alone and a great way to bridge that gap is to share your results. Personally I find comfort in knowing that other authors are in the same boat as me and it is also inspiring to see when an author does well. That’s why I believe it is important to share your statistics sometimes. Authors who are doing well or even those who aren’t will only really benefit from sharing – someone will see your progress or struggle and may decide to lend a hand.
8. Share a Relatable Meme/Something with Common Interest
Those who did tune in to my previous book release results post will know that sharing content with common interest is an effective way to talk about your work and sell it without actually mentioning it that much. So what do I mean? Well, sharing something that is within the same interest as your book will drive interest towards it like a meme or even a story about something in the same genre.
9. Supporting Others
Ah, the pillar that holds up everything for me. You’ll even find the inner message to my recently released self-help authoring and blogging book is to support others because:
Supporting others feels good and makes the writing industry better for everyone.
Supporting others is the best way to earn trust.
Personally you can only earn trust with honesty, if you are dishonest even if you appear to be helping others you will eventually get found out. Trust is what you need for readers to invest in you.
I have learned over many years that supporting others will eventually support you in some capacity. This is a long game but mostly with all the things I do to support others, I hardly have time to post my own book link anymore.
But what can you do to support others?
Buy and review an authors book.
Retweet, like, follow and support a fellow author or anyone else on the tweet machine.
Engage in conversation on social media.
Share your experiences so others can learn.
Tell your friends about this blog post…
The list goes on…
10. Make an Author Video
Even though it might take some effort, making a video starring you is great way to promote yourself and that book of yours. Over the years I have kept my appearances to the minimum, in fact, I have only appeared on video once on Twitter and it was to celebrate reaching 10,000 followers. You can see that here.
From reading a book excerpt to just saying thank you, appearing in a video might feel daunting but with a few practice runs you’ll do great and appearing in person is a great way for people to connect with you. Be sure to mention that book of yours while you are on video.
All you really need to sell books on social media is to create an easy way for potential readers to find it after they know it exists.
The ‘exists’ part is doing all of the above to get the book in front of as many eyes as possible. While I am not totally against the idea of sharing links on social media I do find that they tend to get less engagement than anything else. There is a time and a place to share your link but just dropping it on someone else’s post without asking is not the way and also constantly dropping links doesn’t look particularly social on social media. On Twitter you’ll see a self promo post nearly every day, sometimes I’ll drop my link and sometimes I’ll just drop a banner instead.
The best way to sell books on social media is to find a way to stand out, do what others aren’t doing. While it may seem like everyone is dropping their links, do something different, it will work eventually.
Hopefully this post was helpful, if it was, be sure to share it on your social media feeds, whether or not you include the link, that’s up to you!
If you did enjoy this post and found it useful you might be interested in my self-help guide book for authors and bloggers which is available now. There are plenty of tips and guides designed to help a fellow creative.
Okay, this isn’t my first rodeo in releasing books and over the years I’ve tried to keep my expectations grounded but I have concluded that releasing a new book as an indie author in the social media age no matter how high your following, is like trying to draw blood from a stone… Great start right? But it gets better below…
Even with that engaged and loyal following it just seems we are fighting against the elements. The elements being the social media platforms who only push certain posts – that’s the true competition here, overcoming the algorithms to simply get the message across. In order to have a successful book launch – there are many inputs but above all you need to grind out sales in anyway reasonably possible. Remember the ‘reasonable’ part, we can only do so much that is regarded as sensible to try and sell.
This feature length post will dive into everything I did to overcome the algorithms and fight back with the methods I used to firstly promote that fact I had a book coming, then promote the pre-order and then the actual release for my 7th indie published book – a guide book about authoring and blogging. My hope is that a fellow author can take something from this to have a better or at least successful launch.
1. Initial Promotion
To me, the promotion of a book should begin as soon as an author begins writing. This has several inputs but the most important thing you can do is talk about the coming project via social media at the earliest possible moment. Even if you have just started drafting, most of the time us writer folk will know if we have a project that will become a book.
Of course this is also at your own discretion, perhaps sharing the full plot and main character arcs might be overkill and some authors won’t even share the title in fear of plagiarism which is okay. Share what feels comfortable to you. Use a placeholder title, hell, this time I even put together a mock up book cover. My advice would be to start slow, on social media, variety is key, so every now and then drop a hint that you have a book coming.
If you have a common interest with the book you are writing then perhaps think about sharing content that is related to it and not directly your book – writing a book about witches and vampires? Try sharing interesting stuff about that on social media while relating it to your work – maybe a few vampire memes or something fun. For me and back in August I started drafting my self-help guide book for authors and bloggers. This came from a blog post I wrote reflecting about blogging and I have always shared my book promotion results so I had a common interest because the project was going to contain blog advice and book promotion results. From August 2020 all the way up to April 2021 I shared my book promotion results, social media guides and every other type of resource I could – all of them relate to my book and lots of folks read them. You can find most of them over in the resources section via the menu above.
Quite early on I also envisioned a release date that would be in April/May and so then I booked my awesome cover artist for then. Now all I had to do was write the damn thing…
Ramp Up Social Media Presence
From August all the way to May I spent way more time on social media and specifically Twitter which is now my #1 platform. My motivations in writing kind of evolved during this time, I was already supporting fellow authors with reviews but now I wanted to go further and help them more by sharing my experiences from over the years. My belief now is that helping the writing industry will eventually help me in some way but if not at least somebody has got something positive from my social media engagement. Sales is not something that drives me, it never has, writing and now helping others drives me.
By December 2020 I hit 5000 Twitter followers, by January it was 6000 and by the end of April I hit 9000. That will tell you how much of an opportunity Twitter is to gain a following and I was at least doing something right. All I did was show up every day and try to share something helpful. Just sharing links and being sales driven will not work long term. Connecting with people on a personal level will.
I was also continually blogging with all types of subjects from those book reviews to various guides I put together. Readers always want new content and so I was providing that. The title to my guide book is ‘Consistent Creative Content’ and to me that is what you need for success. I really did put in the work for this and for much of the time I treated it like a job but importantly it was fun.
Having Other Books Will Promote Newer Books
Some of you might be sick of hearing this but my top book promotion advice is to write more books. Having more books as an author will entice readers to at least check them out if they enjoyed something you’ve written.
Between August 2020 and May of 2021 I promoted my other works through advertising and price reductions, some were even free. I had 6 of them to promote and the more works you have the more things you can do to promote them.
My super hero comedy ‘The Teleporter’ was even advertised with BookBub via a Featured Deal in February 2021.
10,000 people downloaded the book in one day and soon after it made Amazon best seller. Reviews and ratings poured in and soon reached over 100. All of this stuff worked as good advertising for my coming guide book as I shared it on social media. I also shared how I got the Featured Deal. All of this helped the cause for promoting an upcoming author guide book. Persistence and mostly hard work to stay present on social media basically convinced BookBub to say yes among some other factors.
You can see from the picture above that my book made it as a best seller with less than 30 ratings. If my book can get that, then yours certainly can!
Gradual is Key
The key to this initial stage is to take it gradual, even with my tight schedule of initial draft in August to release in May, I wasn’t spending every hour of every day tweeting about it. I consider Book Releases a big time one off event every year like Christmas – the rest of my endeavours like blogging and even individual tweeting is like a weekend in that sense. That’s a weird analogy but the key to this is to spend more time being a person on social media as opposed to being sales focused. Sales will come naturally if you go about your day on social media with an aim to just connect while producing regular content – there are so many awesome people online who just want to talk – even as an introvert I value talking and many of them will also appreciate your content – whether it is blog stuff or just tweets. .
Gradual is also important to you can avoid the ‘b’ word – burnout, which is a real and sometimes a crushing thing. I try to stay busy and do the work – this way I tend to avoid even thinking about being tired. There is no finish line so I just keep going gradually. When I do get down about this deal I take a step back and stay off social media for a while. Even a few hours away and a nice walk will clear my head.
Nuts and Bolts
This post won’t really focus on the details of what goes into putting a book together. I’ll call them the nuts and bolts for the purpose of this one but this stuff is basically the editing, beta readers, cover artist organisation and release date decision which is all part of the initial section because you need it before the next section.
So let’s say you have a completed, edited and polished manuscript that is ready to be uploaded to Amazon or your book retailer of choice. You also have a professional looking cover. At this stage I firstly published a blurb reveal on this blog and then when the cover was ready I published a cover reveal but on this occasion I used that reveal to also launch the pre-order…
Top tip: Using a cover reveal to also promote a pre-order is good little surprise for potential reviewers and in my sense drove some early pre-orders. Consider it a two in one type of deal.
2. The Pre-Order
Some of you might be thinking, why a pre-order? Why not just launch the thing and be done? Who the in the hell actually has any demand as an indie author to get someone to pre-order my work? Well friends, that’s the opportunity a pre-order presents.
To me running a pre-order is a vital middle stage of a book’s release and you only really get one chance with a book release so why not do something before to ramp up further promotion – that’s my thinking anyway.
Amazon allow you to set up a pre-order for your ebook and this is something I strongly suggest you take advantage of. Why? Well firstly you’ll have an Amazon product page to share and play with – this is huge for driving traffic towards your work. Normally after 12 so hours of setting up the page will be live on Amazon, all you really need is the cover and blurb – you can upload the manuscript file later. Having an actual Amazon URL means you can also bring the book promotion advertisers into play. Consider running a pre-order as opening a door of opportunity.
The most vital reason why you should set up a pre order is because when somebody does order it, you’ll be able to climb the charts. After launching my pre-order late on a Friday night this gave me opportunity to start sharing it on the weekend and weekend social media pre-pandemic days is always busy so there’s plenty of opportunity. This is a break down of the days leading up to release I spent promoting the book.
Pre-order goes live on Amazon. Its a Saturday so I utilize the shameless self promo Saturday hashtag and put out a tweet. I attach the link to the cover reveal/pre-order launch to that tweet.
With Twitter in play and my blog (for the cover reveal), I now put out a post via Instagram and Facebook. Fly my pretties! Some of my followers are only present on one platform so this guarantees extra coverage.
By the end of day one, my book hit’s #1 in the hot new releases chart on Amazon UK for Writing Reference. As you can see there are a few big names around the top of this chart.
Total Pre-orders for Day One:
9 – an exceptional start!
For the time this book is on pre-order I’m doing my best to try and share stuff about it with variety and not just sharing the link all day. As far as I am aware Twitter and Facebook do their best to bury your posts if they contain links – this is just from my experience anyway. Day 1 started really slow but picked up later on and became quite phenomenal. So by Day two, I made sure to share the chart above to my following which drove a few more pre orders. Again I spread the posting out to other platforms – Instagram and FB.
I then put together a book banner because book banners just add a little more to the visual appeal of a book. During this day I also replaced the placeholder book cover with the actual cover in all of my guides on this blog. My longer term plan was to share one of these posts every day (common interest).
In terms of tweeting, I did tweet about the book a few times but my focus was on sharing the free content on this blog and so on this day I shared my ‘Building an Algorithm of Trust‘ post about Twitter success.
Total Pre-orders for day Two:
2 increasing the total to 11 (this is such a grind but those numbers are great)
The reason I say this is such a grind is because although I am putting in every effort not to directly share the link it is still hard and I’m not sure whether or not my stuff is visible. Are my followers seeing my posts? Is the algorithm stopping me? Just have to keep going.
So day three is here and it is a Monday which means business as usual. Twitter is a different landscape during the week, users are at work or just busy so trying to get the attention of them is harder. I share a guest post on this blog and dive into the tweeting. In my head more ideas are forming on how to share more of my self help book to entice more pre-orders. Because the Amazon product page is currently in pre-order nobody can preview the book so I decide to put the first few pages into a blog post excerpt and I’ll share it on day four. Of course this post will include links. I make a point of telling my following to expect the excerpt tomorrow – it is well received.
I spend my day tweeting and confiding in my followers. This post was my mood…
Total pre-orders for day three:
4 increasing the total to 15 (this has now beaten the pre-order total for my last release!)
The excerpt goes live on my blog and I wait. Of course the tweet about it doesn’t get the best amount of attention, I even put the link in the comment below as opposed to the main tweet but still it got swallowed up I think. This is the grind I’m talking about. You build an engaged following who are interested in you personally and are willing to buy from you but then you share a link and its a ghost town. Being the little person sucks sometimes…
To add more to that concept of being the little person, today I attempted to run a Facebook ad and had my account suspended for doing so. I’m not sure why. Perhaps they thought it was someone else trying to advertise my book on my account…
At the close of Day four I put out a tweet sharing a guide on how I got 5 thousand tweet machine followers. Again the reception isn’t great although this is a dated guide. The grind continues but I’ve still got a few more tricks up my sleeve. Just have to keep going.
Total pre-orders for day Four:
2 increasing the total to 17
Today I have a masterplan to get more eyes on my tweets. Of course my mantra is to share stuff that someone can find some value in, whether it be something helpful or even fun. My plan is to first share my greatest statistic as an indie author to just show others we can be successful and secondly I am going to change my pinned tweet.
Top tip: After changing your pinned tweet ask your following to retweet it and do the same for them. Guaranteed exposure that will push your tweet around with little effort.
The statistics tweet and pinned tweet thing went quite well. After that I also shared my recent sales figures which had the best daily sales average ever and included a tip in that tweet.
Total pre-orders for day five:
2 increasing the total to 19
Todays masterplan includes advertising the pre-order to include a free book. See my tweet below.
Now I thought of this little deal overnight and personally I think its an awesome idea. The only problem is nobody else seemed to think so. Was the algorithm blocking me from getting this to my following? Thinking about it further maybe sending me screenshot of the pre-order is just too much effort and maybe most of them have already downloaded the Teleporter. Either way its good to try new ideas, if they fail so be it. Nothing lost.
Today I gained a single pre-order keeping what is now referred to as a streak, alive.
Total pre-orders for day six:
1 increasing the total to 20
Today my sights are firmly set on celebrating the milestone of 10,000 Twitter followers which eventually happens early afternoon. For a while I’ve been thinking of what I’m going to say and so I take a wild stab at recording a short video.
The reaction was positive and supportive. 10k is going to take a while to sink in and for my efforts even a single pre-order came in. The grind continues and I can’t help but be thankful for the support!
Total pre-orders for day seven:
1 increasing the total to 21
Saturday again and I intentionally set up the pre-order to run through 2 weekends as for me they appear to be busier for traffic and engagement which in turn drives sales. Of course I run a self promo post on Twitter and drop several links in the comments for the various guides you can find via my resources section. I share the excerpt again. It has come to the attention of some authors that Amazon seems to not be working – some books including mine aren’t searchable on their site. Great – more odds stacked against me.
Total pre-orders for day eight:
1 increasing the total to 22 – this is now double my last pre-order run!
The grind continues, this is becoming quite a slog but I’m hanging in there and remain hopeful that those who haven’t pre ordered might show up for the release day. That would be awesome and special to me. I would really like this to be my best release ever. Today I tweet quite a lot and speak about book selfies which in fact do sell books from experience. Of course I run a self promo post because Sunday is a good day for that and I link a book promotion results blog post to it.
Amazon seems to be working again now and the book is searchable.
Somehow and with odds against me we get a single pre-order which keeps my hope and the ‘streak’ alive.
Total pre-orders for day nine:
1 increasing the total to 23
Monday is here and it is the week of the release! Work is priority today (my day job) and it is a long day. I’m unable to find much time to spend on social media and there is no blog post today either so eventually I share the post about getting a BookBub featured deal – I’m kind of just waiting for the release now. The streak will probably end today although I am keeping the faith and after work I dive back into tweeting. It is looking like the awesome and flawless run of order is over.
Somehow we get a surprise…
This wonderful author Emma Jordan arrived at just the right time and saved the streak! Therefore I happily paid it back and added her book to my TBR list. After promising to give a shout out to anyone who pre-ordered the book I then get another pre-order on the same night! Faith restored – this is becoming quite an exceptional thing. I’m looking at the perfect pre-order run – maybe I do know what I am doing!
Late that night I get a message from a fellow author and blogger who wants to interview me, of course I say yes.
Total pre-orders for day ten:
2 increasing the total to 25 (ten straight days of pre-orders! I’ve never known anything like this…)
With a spring in my step after yesterday’s awesomeness I set out to put together a twitter thread on how I got ten consecutive days of pre-orders – this is a great opportunity to share and help others while advertising my efforts – a win win situation in my eyes.
Although this thread is well received, no pre-orders are coming in so far and it is starting to get late. By the late afternoon I know that the US followers are online and so I push the semi-panic button – I put out a tweet asking for RT’s for my pinned tweet in exchange for RT’ing theirs. The notifications come flying in… My pinned tweet – a video of me celebrating 10k follows from last week spreads around the twitterverse.
The interview I did for a fellow author and blogger Megan Hinde goes live and does rather well in reaching indie authors. I talk about writing and where it could go – this was nice to talk about. You can read that here.
It is getting late and no pre-order, maybe the streak is about to end. A perfect run would have been awesome but 10 days in a row is still fantastic. In one last ditch effort I ask and…
Pre-order 26 arrives at the very end of a day well spent promoting and tweeting. The support from my followers is truly exceptional and this is proof that I am able to sell books to the individual and if you can do that, then you can sell to multiple individuals. Of course I then gave this awesome follower a shout out!
Total pre-orders for day eleven:
1 increasing the total to 26
And so the final day of the pre-order run is here. I’m part-excited, part-jittery, part-tired and just want this book out there now. 26 orders is better than I imagined. If I can get just one order today then this would have been a truly historic moment. This whole time I’ve just been leveraging social media and blogging – no adverts, just socials. My plan today is simple, do some light tweeting and put out a final rallying blog post on here.
My Weekly Ramble post goes live and almost instantly a single pre-order comes through.
We did it. We fu**ing did it. A small time indie managed to get a perfect score on a pre-order! An order every damn day since launch. But then the truly incredible happens, 3 more come in.
Just under 2 weeks for a pre-order with 2 weekends is just about the right length in my eyes. I’m almost dead but as someone once said ‘superstardom is close to post-mortem’ and so yes it was taxing but overall worth it. Now with the release on Thursday that gives me room to promo and leverage the blog and social media until the weekend in 2 days time.
3. The Release
Having now released seven books in the last six years I firmly believe that no matter what happens at release it is never too late to sell a book or find success. The release to me is day one of a journey in which that book takes. At the point of this book’s release I am physically and mentally done. While the support has been phenomenal and the graphic above proves that, I need a vacation and more importantly I need to go away from promo mode and write – that’s what truly matters to me, the releasing of books and everything that goes into it is such a grind but from what I achieved it is possible to find success. This is especially so for anyone who starts this journey from zero – I’m talking to you fellow indie author and please use this post as hope and inspiration that you can find success as a creator. This journey in the latter stages was paved by some wonderful supporters who I will continue to engage with everyday on here and through my other social media channels. They were the true power in all of this and my will to never ever give up.
This section will be quite short because at the time of writing the release has only just happened and to me the life of a book only really starts then. Where it will go is governed by time and the support is has got through a fantastic against the odds pre-order run.
The good thing about having such a great pre-order run is that I’ve already done the work to sell my books to readers who now already have the book on their devices. This meant that on release day I focused more on celebrating than actually pushing to sell more. To me, the work is done and an almighty amount of pressure was released on this day. We all have expectations and now everything begins to subside.
That kind of wraps things up for a post that is rather long. Below you shall find some concluding points to use as reference for a successful launch. I wouldn’t be an indie author if I didn’t try to sell you something so you can find pretty much everything it took to get to this point in the main subject of this post; my book which is out now.
If you type ‘Consistent Creative Content Lee Hall’ into Amazon, it should come up.
Peace out, thanks for reading.
Concluding points of everything above in short form:
Talk about the project at the earliest possible time. Start slow and ramp up.
Use a placeholder cover and working title if necessary.
Common interest – share stuff that has something in common with your book, even a meme or something fun.
Ramp up social media presence – gradually being on there more will eventually drive results if you post and engage with others. This might interest potential readers.
Promote other works if applicable – more books sells more books…
Launching and running a pre-order is good for ramping up promotion of a release.
I incorporated the cover reveal and pre-order launch in one go.
You’ll have an Amazon product page to share and use for advertisement and chart placement if you do get orders.
Around 14 or so days works well for promotion of the pre-order with a couple of weekends included in that time. This is plenty of time to create a couple of pinned tweets on twitter and ask your following to RT them.
Share an excerpt of your book via your blog if you have one. The Amazon product page doesn’t allow potential readers to ‘look inside’ a book on pre-order.
It will be a grind, but keep going and keep trying to find different ways to overcome the algorithms and get your book out there to readers by just being social online. You can do it because I did!
Lee’s Hall of Information is proud to present the official cover reveal of Book 7: Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age.
This book lays out everything I have learned from being in the trenches of indie publishing and blogging for several years. This is my labour of love to the writing community who have always supported me and now it is time to share the story of how I found my own writing destiny while also including a stack of resources that covers publishing, marketing, selling, promotion, reviews, social media and of course blogging.
From beginners to more experienced wordsmiths, this guide is designed for anyone looking for inspiration and ideas to find success in the social media age.
We can all agree the cover looks spectacular! A huge thank you to the awesome Design for Writers for putting together an exceptional looking cover but that’s not all… scroll on down for an extra surprise…
Consistent Creative Content is officially available for pre-order right now and at a discounted price of $2.99 – this price will rise upon release to $3.99 so pre-ordering it now is a no-brainer.
Links are below and to everyone who has helped me on this journey, thank you. The official release day is May 20th.
If you want a flavour of what to expect in this book then do check out my resources section full of guides for social media, book promotion and blogging. Rock and roll man!
Okay, here goes the blurb reveal for Book 7 which is a self help guide book for authors and bloggers. Pre-order now for a discounted price!
Best-selling indie author and blogger Lee Hall shares his journey of experience in this part-memoir part-guidebook that aims to inspire and inform budding wordsmiths at any level. From the basics of blogging and authoring all the way to advanced social media methods and marketing; this book is filled with good practical advice, top tips and effective strategies. You’ll even find some never before shared resources to help navigate your way to authoring and blogging success in the social media age. Subjects include:
Basic and advanced blogging;
Basic authoring and a publishing overview;
Social media for authors and bloggers;
Book marketing and the art of indirect selling;
Book promotion strategies. Including worked examples;
Building your own turning point and identifying when that ‘wave of success’ is coming;
Plus, a whole host of resources with links to the various guides and tutorials Lee has published via his highly successful Hall of Information blog.
After selling hundreds of books and getting thousands of blog views, you’ll discover how Lee Hall published six books in five years through a detailed road map and how he put together the building blocks of success to sell books and gain social media traction. This easy-to-read guide will inspire the modern-day author and blogger to achieve the same by carving their own path and all you need is Consistent Creative Content.
‘You can do this, quite simply because I did and you might even leapfrog anything I’ve achieved…”
Alright authors. here it is and due to popular demand the results of my most recent book promotion efforts which took place on the first weekend of April 2021. For the sake of helping a fellow wordsmith we’ll be looking into the basics, what I aimed to do, the results, how I got them and of course factors for success. This will be quite detailed but for reasons laid out ahead.
There might be some new faces visiting this here blog for the first time so allow me to introduce myself if you don’t already know me. My name is Lee Hall, I’m an independently published author from the UK. I have several books available and I am determined to persuade the world to read them – that is and always will be my dream. I’ve never given up and slowly over many years I’ve found some success. My readers and following on social media have been kind enough to keep that dream alive by showing amazing support. It is also my belief that authors should help each other because we are on this journey together so this post is for authors to hopefully gain something from. Let’s dive in…
If you are published you’ll probably know that an author’s greatest struggle is informing the world their work exists. The next challenge is convincing someone to spend money and actually buy it. I know this pain very well and everyone with a book for sale feels it. Unfortunately just saying your book exists is not enough to sell it mainly because our voices aren’t loud enough on their own, so how do we amplify that voice? Through book promotion.
Book promotion is a rather large umbrella that covers many different methods of marketing and advertising. There are numerous ways to tell the world your book exists while also persuading a potential reader to buy it. Some require long term effort while others are instant, we’ll go into some methods below. Before setting out to promote your work it’s important to decide what you want and how you are going to do it along with setting a realistic expectation.
My aim on this occasion was get as many sales as possible for my four books which are all part of the Occult ‘Order of the Following Series’. The first book in that series ‘Open Evening’ would be free to download on Saturday the 3rd of April while the other three would be discounted to 99 cents or equivalent on that day also.
If your book is published via Amazon and enrolled in Kindle Unlimited they will allow you to set your price to free for so many days every period. Free is an effective, please-all method of getting downloads. It doesn’t guarantee reviews or even reads but that’s the gamble with every book sale.
The main method I would be advertising this sale was through various book promotion sites and across my own social media channels. For beginners, book promotion sites are an effective way to advertise books online. Some advertise for free while the better ones you have to pay for. More info on book promo sites here.
In terms of expectations, I envisioned some paid sales for the discounted books while the majority would be for the free book.
Top promo tip: If you have a series available, setting the price to one book for free and lowering the price for the others will drive sales to all books in that series if promoted well for a short time.
Background information: In February I managed to convince high end Book Promo site BookBub to feature my stand alone super hero comedy ‘The Teleporter’. It was downloaded 10,000 times, became a best seller and has got over 100 ratings since then. This is probably important to note because after that promo a lot more eyes have been on me and my work. The aftermath has been rather incredible. You can read about that here.
So this is how things went on Saturday the 3rd of April. After what started as a rather slow day soon took a turn for the better…
The free to download Open Evening made its way around the world with an impressive 874 downloads while every other book I have available sold, this included books that were not advertised anywhere! Now lets take a look at the paid sales that day in a little more detail.
176 paid sales in one day is a record breaking statistic for me. Not only did this smash the previous record of 60 paid sales in one day (2019) but also the monthly record that was 120 (September 2020).
‘Darke Awakening’ took the lead and sold nearly triple the amount it sold on release last year. Overall these numbers are something I’ve never seen before!
Let’s take a look at Amazon chart movement.
The highlight was seeing Open Evening beside Dean Koontz’s ‘Odd Interlude’ via the Free US Occult Suspense Chart.
‘Darke Awakening’ did the best in paid charts by peaking at 21 in the US Vampire Thriller charts. ‘An English vampire book in America’ being in the top 25 of the biggest Amazon market is huge! It was in the 1000’s previously!
‘Darke Blood’ just about crept into the top 50 of the US Occult Suspense Chart, again that was in the 1000’s beforehand.
‘Cemetery House’ managed a solid 52 in the US Occult Horror charts. A respectable number for what was my most problematic release back in 2018. Redemption!
For what was a truly fantastic day continued into the Sunday with more paid sales. This time ‘Open Evening’ started selling at 99 cents. Chart movement is an important thing because it throws books in front of new eyes and puts them alongside perhaps more known titles. This drives visibility for passing trade.
On this day my all time paid book sales record for the month was pushed to 200+ which then got further improved the next day…
As of this screen shot taken on the 5th the total for paid sales in April reached 216.
How I did it
This story is only half told because now we need to look into how I got these results and there are so many different factors as to why this sale was so successful. Hopefully this is the part where some of you guys can get something out of this information.
Normally during a promotional run I focus the advertising on one book but this time I spread that advertising across the series using multiple book promo sites. So here are the book promotion sites and the packages I used for each book:
Free Booksy – Horror Series Advertising Package for ‘Open Evening’ with the series linked – Cost $65
E Book Booster – Advertisement for ‘Open Evening’ – Cost $25
Bookrunes – Advertisement for ‘Cemetery House’ – Cost £25
Robin Reads – 99 cents Discounted Thriller Promotion for ‘Cemetery House’ – Cost $40
My Book Place – Advertisement for ‘Darke Blood’ – Cost $10
Total Cost: $165
This might seem like a lot of money to some but if you are serious about advertising then you need to invest money seriously. My recent BookBub featured deal cost around $250. This sale has turned out to be my most cost effective and potentially profitable!
Top promo tip: If you want to know how effective a certain book promo site is, just advertise with them only.
Factors for success
As you can see the paid advertising focused on the first three books in the series but the 4th book ‘Darke Awakening’ sold the most amount of copies. It is usually priced at $2.99 but the 99 cents discounted price is seen as quite a bargain. This was also the same for ‘Cemetery House’ which is usually $1.99 and was also discounted. Price differential, even by a small amount is a major factor in sales. Supermarkets do this all the time. Folks like to think they are getting a bargain and they were in this instance.
But why else did this promotional run go so well? (this is quite a list but here goes…)
The Basics (again)
Different basics this time but I firmly believe people will buy a book if it has the following things:
A professional cover, an enticing blurb, a unique title and a fair price. If your book has just these things, it will sell eventually, trust me.
Further visuals: Book banners seem to enhance the visual aspect of a book’s cover. I made most of mine through online photoshop sites and shared them through my social media platforms.
Some reviews/ratings: All four books in the series have some reviews and ratings. These take time to get but are very valuable when it comes to selling a book. That star rating is sat just beside the cover, people take it into account. Some promo sites will only accept books with a certain amount of reviews.
Open Evening was free: People love free things. Some folks won’t even think about liking the free thing before they grab it and if one of those books in a series is free, that leads into…
Amazon Series Link: If you are published via Amazon and have a series you can now create a separate product page for all the books in that series. This is kind of a no brainer and if used properly, potential readers will land on that page and they will then see all the books available. On this occasion they saw all the books were discounted.
Having more books, sells more books: If you have multiple books published then readers are more likely to buy from you. This is also my number one book selling advice – write more books. Easier said than done I know but authors with just one or two books, keep going because sales will get easier the more books you have published. Then you can do more things to promote them.
Having stand alone books helps also: I also have two stand alone books, one of which did very well a few months back in another promo. No doubt some folks who read it then saw these books were on sale and took the opportunity to buy one or two.
The sale only lasted a day: While over the years I have ran many different promos they all tend to be for a short time. This creates urgency, a one day only deal will push sales because a sense of demand is created.
The Easter weekend or any holiday weekend is a great time to advertise a bargain book. These days and post pandemic a lot more people are online and more people are reading. Saturday is a prime day for social media traffic and so I used that to my advantage.
The month of April is also a rather special time for Indie Authors because over on twitter there is a thing called #IndieApril where a whole lot of folks come out to support indie books. Which leads into…
A strong and long social media game…
For some years I have been slowly ramping up my Twitter game and the chances are you came from Twitter to read this. In very recent times Twitter has brought me extraordinary results simply because I’ve kept going and tried my best to help fellow authors. Every day I show up and do my best to inspire, inform, entertain and hopefully provide something of value to an exceptional group known as the writing community. I know for a fact they came out in droves to support this recent sale and I’m truly thankful for it.
There is no quick way to get an engaged following on social media, it just takes time and effort. People have to trust you and that takes time to earn. I basically treat it like a job. As long as you keep going, eventually social media gets rewarding. Twitter in particular has a specific psychology to get right. For anyone who want’s to know more about getting better at twitter, here’s a recent guide.
For this sale I took full advantage of the shameless self promo Saturday hashtag and basically spent most of the day present on the platform sharing book banners and links. I manned the bridge and put all my efforts into navigating the S.S Lee Hall Writer through book promo waters…
While the promotion was unfolding I kept my Twitter following informed how it was going and this stirred even more engagement and reaction leading to sales. This also led to further sales on the days after.
Convince folks to buy into you first
Over the years Lee Hall has become a brand of loyalty that supports fellow authors by reviewing and embracing their works. Yes I just referred to myself in third person…
Last year I reviewed 40 plus indie books. Be a player in the game and the game will support you. I tend to speak less about my work and more about others, people see that I’m not just here to sell books, I am here to do so much more and you are so much more than a book link on social media. Be a person first and book link later.
The back story of my story…
Because I have such an awesome audience on this blog and now on Twitter I shared a post about my high school days which were a struggle. That personal struggle is something that inspired ‘Open Evening’ and so a week or so before the promo I shared it on here and via Twitter. It was even my pinned tweet for the week running up to the promo. You can read that post here.
The writing winds of destiny seem to be blowing my way as of recent. I’m not sure if I accidentally sold my soul or something but lady luck is shining on me right now and I’m riding that momentum. First a BookBub featured deal in February and now this awesome weekend of sales that is still aftermathing.
It’s never too late
Even years after its release Open Evening is now being read by my newer following. Books will probably outlast the best of us!
Things eventually align
This journey hasn’t been easy but I’ve never given up no matter the results. Perseverance pays dividends eventually, you just have to keep going. I’ve learned a lot over the years and next month the fruits of such will be published via my self help guide book which is available to pre-order now for a discounted price.
The true result of a good book promo run will happen long after the actual sales so right now I’m unsure how effective it was apart from the obvious visuals and stats I have shared. Overall I’m pretty happy with how things went.
I’m still getting over the emotional rollercoaster of February’s book promo and then this happened. It’s incredibly humbling to see my books getting sold in the numbers they did. I haven’t done anything special or even clever. Over the years, I’ve just kept going and that’s probably all I am qualified to tell you to do. Keep going. Chase those words and eventually good things come to those who work for it.
I shall leave you with this final graphic which shows royalties that I have never seen before, royalties that have started to turn things towards a profit and for me above all, hope.
Thank you to everyone who supported this recent book promo run and for taking the time to read this. The recent support you have all shown is incredible. You can find plenty of other book promo stuff in the resources section right here.