Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought its best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

What is social media? Here are 34 definitions… – Econsultancy

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my Facebook page and give it a like becasue that’s the place where I give away books!

 

 

 

 

 

Book Promo Results March 2020

The numbers and results are in! Even though we live in a world that appears to grow rather uncertain by the day, here at the Hall of Information it is business as usual!

Image result for book sales

One of the core values that I pride myself with as an indie author is to help fellow wordsmiths and hopefully guide them to some level of book promotional enlightenment. Let’s face it, every author charges towards their dream starry eyed and is then demoralised by the promotion part – telling people your book exists is the single greatest struggle we have as creators. 

So here are the facts and figures: 

Darke Blood was scheduled to be free to download on both Thursday the 12th and Friday the 13th of March – you can do this is in KDP if you enrol your title in KDP select and clicking on the ‘promote and advertise’ button next to your title on your book shelf (google it if you are unsure)

 Total downloads of that two day run: 

book promo march 20

Total: 

db numbers

We reached countries and territories never reached before like Italy, Spain and even Japan!

But wait there’s more: 

During this run, I also sold copies of my other books Open Evening and Cemetery House at full price and which are in the same ‘Order of the Following’ Series…. This now confirms the readership know that they are set in the same world – a huge challenge I currently face!

dfw-lh-3dx2

When the promo ended people were still buying Darke Blood at the full price and so here’s a break down of those sales and the for the one’s above..

organic sale

During the free promo Darke Blood went to #1 in all three of it’s charts on Amazon and has got it some much needed visibility.

How did I get these results? 

Book Promo sites:

My philosophy for higher reach is to pay for some of it. There are a great number of book promo sites out there who specialise in reaching readers. Over the years I have compiled a list of those who have worked well and those who haven’t. This time around I only used two major book promo sites and paid a little more than I usually would.

On previous promos I have used many different sites at once for smaller fees, this is known as ‘stacking’ but for this one I used:

Freebooksy ‘Thriller Promotion’ – for the 12th, this cost £72 

E Reader News Today ‘Thriller and Suspense Promo’ – for the 13th, this cost £32

For the money I spent I consider this promo run a success. It’s isn’t a record breaker but it’s enough!

Other factors: 

Recently my Twitter following reaching 3000 – here’s how I did it

My blog following nearing 500 – I put out a post on the day!

Weekdays work well for promos….

People are staying in – for obvious reasons they will want something to read and everyone loves a bargain…

Darke Blood is pretty looking book. Trust me, people do judge them by their covers!

That wraps up another book promo results, have you done any promo work recently? 

dfw-lh-db-cover-ebook

Book Promo Results September 2019

At the Hall of Information we believe that sharing is caring. Especially when it comes to book promotion methods and results. We don’t keep secrets from fellow authors in fact we promote helping the efforts of others in every possible way. We’re all crawling through the shit storm of life together so we might as well help each other right?

Here are the official results of my latest book promotion that ran last week and more importantly how I got them…

Brief interlude… 

dfw-lh-db-cover-ebook

For 2019 one of my top objectives was to get more exposure for my vampire novel ‘Darke Blood’. The plan always was to make the e-version free to download in September and so I did that – (beginners you can make any title free for a brief time via Kindle Direct Publishing as long as it is enrolled in KDP select (ask the google for more info) )

Like my usual book promo runs, I set ‘Darke Blood’ to be free from Wednesday to Friday – how you arrange days may have some effect on sales. Weekend dates can be good sometimes, Sundays have worked well previously but I normally adopt the weekday method.

The last time I had made ‘DB’ free was back in February of 2018, so it’s been a while, the results back then were north of 1000 downloads. So taking into account it had been a while and the fact my readership has grown since then along with the accumulation of a few more reviews I had some optimism that ‘DB’ would do quite well.

Side note: Vampire stories are no way dead (no pun intended), even after the monstrosity that was Twilight, they are still a pretty popular niche, trust me. And I salute anyone who enjoys stories of this genre along with those who write them! 

Results

During the promotional run ‘Darke Blood’ was downloaded 3,402 times!

All previous free promotional records were broken on the Wednesday. (Day 1)

With reference to the below screen grabs you can see things jumped up a notch in the space of an hour on day 1.

 

Screenshot_2019-09-25-16-41-08

 

Screenshot_2019-09-25-16-46-54
Screenshot_2019-09-25-17-28-19

Screenshot_2019-09-25-19-36-00

This is without mentioning the chart placement it got over on Amazon US.

Not once or twice but THRICE charts… This is a big tip for those looking to get more eyes on your books. There are plenty of charts out there that aren’t as ‘busy’ or populated making it easier climb and get number 1 or even ‘best seller’ status…

Screenshot_2019-09-25-22-25-47

 

By the close of Day 1 ‘Darke Blood’ came near to 3000 downloads but I had to settle for 2,933 – an impressive feat.

Day’s two and three were less impressive but still commendable with 369 and 97 respectively pushing the total past 3000 in total but on day 3 it wasn’t the only book of mine up for grabs!

tp numbers

I sneakily set my super hero comedy novella ‘The Teleporter’ for free on Day 3. And the booziest hero of them all stole the day with a total of 88 units downloaded.

This is impressive because I hardly promoted ‘The Teleporter’ apart from a cheeky Facebook ad and other social media shout outs.

So overall in 3 days my books were downloaded 3,402 times!

How I got these results and factors which governed them… 

Every book is different, and the success of a free promotional run is governed by a ton of factors such as:

Amount of reviews good or bad – having all good reviews for a title isn’t necessary a good thing, in fact ‘Darke Blood’ is one of my most subjective books, it’s rating isn’t exactly the highest which may have helped.

Recent reviews – If your title has some recent reviews, people know it’s recently been read, I’ve had the luck of getting some higher profile reviews this year for ‘DB’ from awesome bloggers Thinking Moon  Mullen Crafts and Feed the Crime – this helped big time!

Current Events – Only days before putting ‘DB’ up for free I pondered via a blog post about whether or not the sequel will ever see the light of day. This post unintentionally stirred up some interest. And yes the sequel will be happening in 2020.

Timing – The transition from Summer to Autumn brings the promise of Halloween, folks love a spiced latte and a good spooky book to read; ‘Darke Blood’ is just that and another top tip for anyone writing horror, thriller or occult – I have made the most sales of these genres in September! People love the build up to Halloween!

Following – As opposed to last year my following is way bigger, people won’t buy your book if they don’t know about it, this may be the greatest lament and struggle of all authors everywhere. This blog has been nominated for 4 awards this year and we now have 400 plus followers. My Tweet machine following is in the high 2000’s – way more than last year.

Investment – If you want a book to sell, for free or at a price, you have to invest money in doing so…

So how exactly did I get 3000 plus downloads? With the above combined factors and my big secret… Book promotion websites – this isn’t really a secret.

How do book promo sites work? Essentially you pay them to tell people about your promo –  they all boast to have access to several thousand followers via email and social media so you are simply paying to use this mode of distribution and the truth is, it works! There are even some sites who take on submissions for free.

My tip when dealing with such sites is to always pay via paypal.

The whole concept with using promo sites is to ‘stack’ the promotion by using multiple sites over the days…

The big secret – Book Promo websites  (paid and unpaid)

I invested around $100 for this promo – probably the most I have ever spent. It sounds like a lot but the results were awesome and worth it.

Here’s a list of sites I used.

Paid:

https://www.freebooksy.com/for-the-authors/   – Promoted on Wednesday

https://pretty-hot.com/submit-your-book/       – Promoted on Thursday

https://awesomegang.com/submit-your-book/    – Promoted on Thursday

Free Sites:

https://discountbookman.com/book-promotion/   – Promoted on Wednesday

http://www.free99books.com/author/add – Promoted on Friday

https://www.bookzio.com/promote-your-book-2/ – Promoted on all 3 days

http://bookangel.co.uk/  – Promoted on all 3 days

http://www.ebooklister.net/submit.php – Promoted on all 3 days

https://ebookshabit.com/ – Promoted on all 3 days

http://bookbongo.com/submit/  – Promoted on all 3 days

Other methods of promo – Facebook 

There are other ways to spread the word about a promotion. Amazon offer their own ad service which I didn’t find much success with previous and even though Facebook aren’t the most reputable bunch they do have access to a lot of people if you place an ad with them.

I boosted two of my posts from my main author page and as you can see ‘DB’ did quite well. The ad set up in FB is pretty complex and detailed but if you can figure it out you can target the right folks.

It’s especially effective for free promotions, convincing people to vote Brexit and getting Trump into power… I deleted my FB app last year for a while, it did me the world of good, even now I don’t look at FB that much. But all satire and opinions aside, the ‘DB’ promo did quite well.

Screenshot_2019-09-29-14-58-23

Outlook…

The hope is that some folks now read Darke Blood and then leave a review. The KENP page read tracker is already showing numbers and I have since sold more books.

For those looking to take on more of my work both ‘Open Evening’ and ‘Cemetery House’ will be available for free sometime in the next month or a little after.

If you missed the free run of Darke Blood or The Teleporter get in touch and I shall send the e version out to you for free in exchange for a review!

dfw-lh-3dx2

And so that wraps up my latest book promotional efforts. Let me take this opportunity to thank everyone for sharing the links, leaving reviews and helping the efforts of your friendly independently published author! 

Remember to leave a review!

 

Bookbub Featured Deal Promo Results

Yes fellow scientists, the results are in! Even though most of us aren’t actually scientists we shall adopt their method of recording the findings of all experiments and these include book promotion efforts. 

As most of you know The Teleporter was selected by book bub to be featured for 1 day and advertised at a discounted price in Canada, UK, India and Australia. Here are the results of that deal.

The figures: 

The Bookbub featured deal cost: $86  

Here are the results: 

teleporter sales

On the day of the promo The Telporter was downloaded 62 times, I also picked up sales for every one of my other books making July 1st 2019 my best ever day in book sales

I even managed to shift 2 paperbacks! 

Outlook for the future: 

Even though the figures were high they weren’t enough to tip the profit scale, but that’s okay, I an indie author, profit is a rare thing and I’m in the business of getting my stuff out there, money will come later…. And it’s still early because here are the KENP reading figures

kenp

This graphic shows people reading the Teleporter for 7 days straight, another groundbreaking record! 

numero 2.PNG

Over in the Canadian charts The Teleporter peaked at Number 2 only being bested by the audio book of Good Omens! If there were a few more sales at that time it probably would have reached numero uno but I’m taking second to Neil Gaiman and Terry Pratchett!  

Final thought:

Was it worth it?

A resounding yes. Next time and I hope there will be a next time I am going to ‘stack’ my promotional efforts by using other book promo sites at the same time. You can check out a list of those here in my nifty book promotion 2019 guide

Either way The Teleporter which 2019 is becoming the year of, got out there in all 4 of the countries it was advertised. Of course these are the results only a week after the promotion, so the long term results are yet to be apparent. I’m hoping to see a few more reviews and hopefully some more sales.

Tip of the cap to everyone who grabbed a copy of the booziest hero out there!