Book Promotion Results – April 2022

And so I’m back to share my most recent book promotion results. Those who do follow me on Twitter might have seen my efforts last weekend and so I am here to share my results with a hope it may help a fellow author.

Brief Intro

For those who don’t know me, my name is Lee Hall, I’m an indie/self published author of seven books from the UK. I’m a huge believer in helping and supporting other creatives in the community and the majority of my success has come from building trust with others. I also never give up and my dream for the world to read my words is getting closer by the day. Using mostly social media, I regularly sell books around the world but every now and then I’ll give those books a little extra help by way of some paid advertising.

Some Basics

So what do I mean by book promotion? Well to me, book promotion is a large umbrella of variety that covers many different methods to sell books. As an indie and someone who began this journey at zero much like many of you, I have determined that sometimes, selling books is really hard but not impossible. Its all about visibility and making people aware of your work.

There are a plethora of ways to increase your visibility and the majority of mine comes from Twitter where I have over 25,000 followers – something I spent a long time working at growing. From this, I normally manage to get sales roughly every other day which is awesome but every now and then I like to give my books a bigger push.

My Aim

From the seven books I have published, four of them are a part of the Occult Order of the Following Series which is horror/thriller in genre. My next release is going to be the fifth and final book in the series and so my aim for this book promotion was to increase my sales for theses titles.

How?/Methods

So how was I going to promote these 4 books? By way of some paid advertising. Over the years I have used many different book promotion sites which are basically websites that offer a range of advertising for a fee while some are free. Many of these sites have access to large mailing lists which can help get those books in front of newer eyes. This method normally focuses on selling digital books and my e book sales have always been stronger than paperback.

Basic Tips:

Generally, the more books you have available, the more cool things you can do to try and sell them.

Free is good for visibility: For those who do have a series like me, pricing Book 1 for free in digital format and then discounting the others to 99 cents or equivalent will help sales. Book 1 will most likely attract readers who then will hopefully check out the series. Those with e books enrolled in KDP select will be given a number of optional days each period to price your book for free.

Create a Series Page: Amazon allow you to create a separate page for your series which also helps for visibility. Having this link to share helps direct readers to your work. Here’s mine.

Time and Urgency: Running a promotion for just a short time really helps create a sense of urgency – Amazon allow five days for a book to be free but one or two is perfect.

Invest with Money: I’ve said this before but if you want serious results, sometimes you have to spend money for that.

Spread across Platforms: When I run any promo, normally I create a post on here where my 900+ followers will see. I also do some stuff on Instagram and of course Twitter. This cross platform spread helps get the word out.

Book Banners: Book Banners work quite well for a nice visual that can be shared across social media. Combined with a professionally designed cover, they help. I created this banner myself and there are plenty of decent online Photoshop sites out there along with licence free image sites like Pixabay.

Who did I advertise with?

For this promo which I ran for just one day on Saturday April 9th 2022, I advertised with Free Booksy and their awesome series feature which allowed me to link the rest of the books in my Order of the Following Series beginning with Open Evening (Book 1) which was free.

Stacking Promotions: Normally during any promotional run I will advertise with multiple sites, this is known as stacking, but for this promo I used just Free Booksy. They offer a range of advertising services and not just for series.

This was the first time I had used just a single advertiser. And so, on with the results!

Results

There are two main ways in which I look at the results. Firstly the free downloads of Book 1 Open Evening:

Just 3 downloads shy of 300 for a single day with just a handful over spilling the next day was a fantastic result. With 6 different territories taking part and considering this was a promo with a single advertiser, I am happy. But, did the free promo entice any paid sales for the rest of the books in the series?

The answer is yes! And I haven’t seen that many paid sales in a single day for quite some time and because I have never ran a series promo with just a single advertiser, this is a personal best!

The most popular title seemed to be Book 4 Darke Awakening which had a rather quiet release back in 2020 and proves my theory that it is never too late for a book to find sales!

Now the best indicator of a good book promotion run isn’t the day of the run but what happens after. And a good book promo run will continue to bring in results for some time after. Seeing as this run was only a few days ago, here are some more results:

After a very dry spell in terms of KENP page reads, they finally sparked to life. All of my fiction is on Kindle Unlimited and so that extra visibility has boosted page reads!

It might be unrelated but the day after the promo, my super hero comedy The Teleporter hit 180 Amazon ratings! So perhaps this promo even brought in other books in my bibliography.

Factors for Success

With nearly 400 digital copies of my works finding readers, let us look at why this promo run was a success:

All of my works have professionally designed covers which is a must for that first visual impression. Check out Design For Writers – they do some fantastic work and have done all of my covers;

Some reviews help and every one of the books in the Order of the Following Series have at least 5;

I have a series page on Amazon which means all of the books in the series are in one place;

The price reduction across the series pretty much guaranteed a few readers looking for a bargain to grab them and because this was a one day only deal, the urgency probably motivated that;

I invested money in the promotion and sometimes you have pay serious money to get serious results;

My social media game was on point. Not only did I put out a post on here but during the day I was active on Twitter and made sure my audience knew about the promo.

Final Thought

I do hope this post has helped in some capacity because marketing and selling books is an uphill struggle for most of us. These methods seem to help but there is always something else to do be done. You can only do what you know at the time. My advice would be to take your time and try and few things at once. It is never too late for a book to find readers and my first book Open Evening which was released in 2016 is proof of that!

Thanks for reading!

Here’s a short list of resources that will hopefully help with your book promo efforts:

A list of Book Promo Sites

Book Selling Troubleshooter

Free Book Promo Guide

You can also find a whole host of book marketing and social media advice in my guide book Consistent Creative Content which can be found on Amazon!

The Twitter Bar Analogy: Creating a Nice place to be…

The majority of people enjoy nice experiences and the same can be said for most people on social media. A nice or pleasant social media experience can lead to so many possibilities from making new friends and connections, to even earning someone else’s trust or perhaps making a sale. Subconsciously and over many years, I made my social media presence across the platforms a nice place for my followers to hang out. This was also driven by how welcome I have been made to feel by so many others. Because social media is sometimes viewed in a negative light for many reasons, being pleasant tends to stand out.

I’m going to use this post to talk about Twitter in particular and how for me it compares to a bar or pub. Those who know me will also know I love an analogy! As of today my Twitter stands at nearly 30,000+ followers and it is also my primary method to sell books. Every day I am present on the platform and regularly my posts are seen by lots of people everyday. Twitter presents a wonderful opportunity for anyone to speak and find others to connect with pretty much instantly. For those of the writing persuasion, its a natural fit as Tweeting is mostly dialogue and whether you write fiction or news articles, poetry or screenplays – dialogue turns that Twitter machine.

Artwork via Pixabay

Think of your favourite bar, pub or restaurant – a place you’ve had a nice experience and would most probably return to. Now I want you to think why you enjoyed your time there and what factors made the experience worthwhile. The same can pretty much be applied to who you engage with on Twitter and how you engage with them. We’re going to look at why a good experience in a hospitality setting is similar to Twitter.

First Impressions – The Basics

Imagine if you will, the first thing you see when heading out for the evening is the venue and of course the signage for the bar/pub/place outside – for Twitter this is your profile. From your handle to profile picture, banner and pinned Tweet and recent tweets. All of this comes into account when someone has been intrigued enough to check out your profile. Much like the physical building of the bar you face, does your profile resemble what you expect a decent approachable venue to look like?

From the signage (your name, handle and bio – are they clear in what you are about?) to just the general look of the place (your profile picture and banner – are they professional looking or at least friendly/approachable in appearance while also relaying what you have to offer?) There’s a sign outside advertising two for one cocktails (your pinned tweet – does it relay what you are about? – it could be a link to your book or something recently compelling that you want an audience to know about.) You have a pinned tweet right?

All of these basic visual things are first impressions. And most of us know that first impressions are quite important. Getting the balance on all of the above is the difference between being followed or engaged with or not. Before anything else you need engagement and your profile is key to that.

Yep, that’s me trying to be artistic

Heading Inside – Conduct

Most visitors to a bar or hospitality venue will decide within the first few steps whether or not they are going to spend extended time there. In those settings there are a bunch of inputs like lighting, odour, sights, noise, décor and layout but the same can also be applied to your Twitter. This is the part where a potential follower has scrolled down your profile to check out some recent tweets.

Near enough everything on my Twitter is governed by what I tweet about and so if your subject matter and content isn’t inviting it won’t receive any engagement. I generally Tweet about something that inspires, informs, entertains, gives value or has some kind of incentive – the more of these five elements of conduct a tweet has, the better. And the best way to figure out what works is to spend time Tweeting things that include this stuff while also being approachable. Someone who has a feed full of links probably won’t get much engagement much like someone who tweets about angry stuff or heavily opinionated stuff. We want to make solid connections here who might be our customers some day or they might even help us someday or vice-versa. Keeping things relatively light most of the time will make a good impression.

So as for this bar, you’ve stepped inside to see the lighting is ambient, the layout is clear, there are no bad smells, the customers aren’t noisy or hostile and the staff are inviting. You take a seat and order some drinks which there is a nice range of (your potential follower sees your tweet subject matter which ranges, your tweets are mostly friendly and approachable). The staff check up on you every so often – not in an overbearing controlling way, but in a finely balanced non-intrusive way (you reply to people who engage with your tweets, even if it is a simple thank you – this is a major booster for many things.) If you can, try to be like good staff at a venue – above all, good hospitality staff make good hosts.

Keeping Customers Engaged – The Long Game

Now your customer has had a drink we need to keep them interested so they can spend more money (followers choosing to follow and engage with you more) – bars or restaurants will have a range of food and drink to help this and if it is of a high quality, people will stay – the same can be said about your Twitter. What are you offering your followers in order for them to stick around?

Time and incentive go hand in hand here along with conduct, remember the five elements of conduct. If you spend time on the platform, tweeting and offering incentive, you won’t ever have to worry about customers leaving after one drink (losing followers). They’ll move on to ordering food or snacks (buy your books, visit your blog, invest in you, become you friend or simply just be there beside you on the platform), some will even invite their own friends. You don’t have to give a lot to provide incentive – incentive is just another word for offering something which includes: being friendly, helping others, engaging with others, following others, retweeting other folks tweets, liking their tweets – all of this is free. Even just spreading some positive thoughts online goes a long way.

This stuff will eventually turn heads towards your profile and tweets while also building a level of trust. Any venue that provides hospitality is a success because of the overall customer experience and the same can be said about twitter. Give your followers reason to engage with you and everything else will eventually fall into place. Reputation takes time to build and being a good host will help you grow that and eventually your Twitter will be known for being a nice place – something which resonates with mostly everyone. This is a long game and one you can certainly win.

I hope this analogy helps your Twitter growth and here are some specific basics that I do frequently to grow:

Show up everyday – even if I am busy with work or social stuff, I make the effort to spend even just a few minutes responding or even scheduling a tweet or two.

Try new things constantly – I am always trying something new, from sharing something I haven’t showed anyone before to even just tweeting a lot more. Change it up until you find what works for you.

Share more important stuff later on in the day – as the day unfolds more and more people log in to Twitter so by the evening here in the UK there are several time zones in the world that are online so I’ll plug my books and blog stuff later.

Reply back if applicable/possible – replying back will boost visibility on your tweets and others will see that you are engaging and will want that also.

Keep going – yesterday might have been a slow day but the twitter machine moves quickly and every day is a new day to seize the opportunity.

Thank you for stopping by. Quite soon I shall be releasing a series of audio based coaching sessions based on my Twitter experience, you can read more about that here.

For those who want some further reading do check out the resources section which is packed full of free-to-read guides on twitter and the wider subject of book marketing.

For some further listening, on my Patreon I have an audio series based upon my Twitter experiences with a hope it will help a fellow creative. Sessions 1 and 2 are free.

Those who do sign up to my Patreon will receive regular shout-outs for them and their books/creative things via my Twitter.

Of course my journey is also laid out in guide book Consistent Creative Content which is available now on Amazon!

Books not selling? A Troubleshooter Guide

Sometimes it can feel like you have done everything you possibly can to try and market and sell your book which can be difficult, especially for those who are self-published or indie because most of us have to face marketing alone.

There probably is always something else to try when it comes to marketing books but the problem might be before that. This post is a troubleshooter that will hopefully lay out why a book might not be selling by focusing on the basics. It is taken from experience which for me is nearly 6 years of being indie published with 7 books that have all sold well. Let us dive in…

The Basic Anatomy

To me there are no real rules when it comes to books but over the years I have concluded that they need to be a certain standard or at least have basic anatomy to have a chance of selling. That anatomy can be seen as two separate entities. Firstly the visual basics:

An enticing book title that matches the genre;

Professionally designed cover that also matches the genre;

An enticing proof read blurb.

Most probably my favourite book cover…

And secondly, the internal basics:

Professional or some level of editing that is reasonably practicable;

Professional or some level of formatting that is reasonably practicable.

These five basic things are important to get right or as right as possible depending on budget but I would say if you want to publish a book well then you need to invest in the right services. These five basics will eventually hook at least one reader in to the point where they might be interested in buying. If you think your book has these things, then the reason it might not be selling could be a little more subjective, so let us look at some more subjective factors that factor in to selling books.

Partially Subjective Factors (visual)

A fair price;

Book Rating/Amount of reviews.

Pricing and reviews can be an enigma sometimes. Price too low and readers might not think the book has value, price too high and readers think you are just in this for a cash grab. To me, the price and the rating kind of go hand in hand with review quantity being the key here. If your book has over 100 reviews, the chances are it has sold well and proven it can sell well so you have scope to maybe price a little higher. This stuff has no real concrete answer as it is based upon the individual book and author but my suggestion would be to experiment regularly with pricing.

In terms of average rating, for books, again it can be quite subjective. My book The Teleporter dances between 3.8 and 4.0 stars on Amazon regularly and has only gone up in sales as the quantity of reviews has grown. The Teleporter is my most successful book by a large margin.

I would say as long as the basics are mostly there, these partially subjective factors won’t effect your sales too much unless they are at the extreme (really high or low priced) and I call them partially subjective because over time you can work to improve these things. Reviews coming in should make the sales situation better while you also figure out the perfect price, so what else is there to troubleshoot?

Social Media

This deserves a whole section because a majority of the time, the reason a book isn’t selling is mainly due to visibility or lack of, so you have to ask yourself the question: what are you doing to sell your book on social media? Or sometimes what are you doing not to sell your book on social media?

Conduct

Being on social media and being published places you in the glass house that is the public domain. So now it is time to think about what we say and do at all times. Everything you say online; good or bad, positive or negative will most likely be seen by your following and may effect your sales – for those on Twitter, the majority of followers will see an argumentative response – this stuff tends to be overlooked and of course freedom of speech is something I fully support but my advice would be to keep things light on social media.

What can you do to sell books on social media?

The good thing about social media is that it is busy. Things move quickly and so its important to remind your following and the wider platform users that your book exists. You could just drop a link everyday but that will probably be buried by the social media platforms as they would prefer to keep you and users right there so its time use a little variety.

These seven things are a week’s worth if you spread them out because variety is key on social media- keep it light, conversational and occasionally about your work. Click on my tweet to see seven more ideas. As you can see, all of these things don’t mention dropping a link, if you can, put your book link in your bio or somewhere easy to find – algorithms on most platforms tend to suppress links sometimes.

My biggest tip about selling books on social media is to focus on convincing people to invest in you first. If they enjoy your content such as good conversation or even a little positivity that will go a long way towards selling. Consider social media platforms your stage and your books are available out in the gift shop.

It takes some effort and time to build a social media presence so what else can you do to sell books?

Check out my coaching sessions for more inputs on selling via Twitter

Quick-fire short term and long term Miscellaneous troubleshooting

(Lot’s of Things to consider)

Have you thought about advertising?

If so is it paid?

If so, is it with a reputable advertiser?

Have you thought about a temporary price reduction?

Is it just for a limited time? (this works well)

If so, have you informed your social media following?

Are you consistently present on social media? (this helps)

Are you supportive of others in the industry? (this helps build trust and trust helps sell)

Do you have multiple books available? (this helps)

Do you have stand alone and series books available? (this really helps)

Have you really considered whether your book really has the basic anatomy?

The final troubleshooting question is in red because if you have tried all of the above without a single sale then it is probably something before such as the basic anatomy or even social media conduct. Understandably Rome was not built in a day but eventually if you follow the advice in this post you will sell at least one book, I am 99% confident of that. Now this is all subjective which is my favourite word when it comes to publishing anything and means nothing is guaranteed.

The majority of my guides are received mainly by beginner or debut authors and so I will say this whole deal gets better over time. One slow release doesn’t seal your fate in publishing and especially after just one release. If you really want your book to be read you need to get yourself out there and more importantly create new content. This journey got way better for me after 5 or so releases and even then the results were slow. Regular blogging and social media posting drives my sales and this isn’t my day job but I treat it like one. Today I sell books roughly every other day and that is driven by the fact I have kept going.

Concluding Points

To conclude in as simple terms as possible, your book will most likely sell if:

It has the basic anatomy visually (pro cover, enticing title and blurb);

It has the basic anatomy internally (editing and formatting);

You have a decent conduct and regular presence on social media;

You try as many ways as possible to market yourself and that book.

Keep going, keep writing and don’t give up. Someday someone will read your work and it could change their life!

Thank you for reading, there were plenty of opportunities above to include links to my various free-to-read guides but I would prefer to leave them below so it does not interrupt the flow of this guide, so here they are:

A Guide to Selling Books on Social Media

The Twitter Campfire Analogy

Book Reviews: Some Quick Tips

A concise list of Book Promotion Websites

And finally, you’ll find the Basic Anatomy of a Book mentioned in detail via my author/blogger guide book Consistent Creative Content which is a concise, one-stop-shop for everything I have learned in publishing:

A Guide to Selling Books on Social Media

Writing and publishing a book is an incredible achievement and then comes the daunting task of actually selling it to readers. The truth is, that part is really hard sometimes and finding ways to sell online and through social media really is a challenge.

Marketing is often dismissed by authors because they tend to think they are no good at it and that’s okay. For many years I thought I was terrible at cooking until I followed a coherent and simple recipe to realise with some practice and effort, cooking isn’t that hard. The same can be said about book marketing. With some perspective and a little consistency, selling books online is possible and even fun. I’m someone who regularly sells their books through social media and I’m going to share with you my lessons and observations that will hopefully help you.

We will look in detail at using social media as an author and selling books online while also analysing why some authors struggle.

The Misconception

Whether you are self or trad published, you’ll probably appreciate the work that goes into firstly putting a book together and then the wider journey of marketing. Authors are expected to do a lot of that work but there is a slight misconception or at least a lot of advice that is over simplified or out of date.

Write a book and share it to your social media audience – Instant Sales

This statement although paraphrased is probably why a lot of us fail or at least feel like selling books is a struggle. Oversimplified advice from 2009 is just a Google search away and social media tends to echo stuff like this. On Twitter, authors in their droves share their book links every day and then newer authors see that and do the same and so forth. The truth is, and I realised a while back is this:

Just because your book exists and is published doesn’t mean it will sell a single copy. Take that expectation away and your view on the whole deal will be a lot easier. I know you worked hard and I know you love that story which is okay because the first person who should appreciate a good book is you. But to me, most of the time, dropping that link on social media is in vain. Yes there will always be exceptions and there will even be some that live by dropping their links but from my experience, I sell my books with the link holstered most of the time. Dropping links can still be valid on occasion but it does tend to bury my engagement on twitter at least.

Analogy: Just because there is breathable air doesn’t mean your body will just absorb it. You need to work for it by using your lungs and wider circulatory system to deliver that breathable stuff around your body. I know lungs function mostly without us being conscious of them but you hopefully get my point. And so the same can be said about that book of yours. Social media is an opportunity to make readers firstly aware of you and then your work. I like to say social first and media second.

The Basics: You and Your Book

You

Social and media are two separate entities and so are the basics in book selling which are you and your book. Firstly when it comes to social media, conduct takes precedence over anything else. And by this I mean day to day behaviour and general presence. Attitude good or bad sticks out on the platforms and for Twitter where I spend most of the time, it is quite easy to read between the lines of someone’s profile and tweets to gauge their attitude. I often have authors interact with me who say they are struggling with sales and have tried ‘everything’ for me to see their recent interactions were arguments, heavy opinion and generally an attitude that doesn’t help their image. Or their recent activity is just book links over an extended period of time.

While it can be great to share and of course freedom of speech is something I support, social media tends to make you visible and that is both good and bad. Being an author in particular will put you in a glass house sometimes, especially if someone takes offence to what you have said. Now you are published it is time to really really think about what you say online.

Over the years I have conducted my own set of rules when it comes to being an author on social media. These include:

No real heavy opinion on anything that can lead to passionate discussion/arguments. My seat on the fence is comfortable;

Be approachable, supportive and mindful for others and mindful of what I am posting at all times;

Do my best to inspire, inform, entertain or give some level of value;

Be consistent – show up regularly.

If you follow most of these basics, you will eventually find followers which in turn may become readers. And the wonderful thing about social media is the quick results – when you post something you’ll pretty much know if it was good or bad by the end of a day if not sooner. Those with smaller followings may struggle with this to begin with so remember to use relevant hashtags to boost visibility. And because there are so many users on social media, there is always opportunity to reinvent yourself for newer people. This method is long term and takes time along with some patience. If you are looking to sell masses of books quickly then you are in the wrong place.

Your Book

So if you conduct yourself in the ways stated above you are set for at least more positive social media interaction and visibility which go hand in hand and also contribute towards selling books eventually. The main problem we all have is spreading awareness to the masses that our books exist. We will look into the finer details of expanding visibility below but in order to sell your media or have a higher chance of it selling then it will need to have a decent anatomy.

The basic anatomy of a book is something I mention in my guide book Consistent Creative Content and if yours has it, then eventually it will sell. These are:

A stand out or unique title that fits the genre well;

A professional attractive cover;

An enticing blurb;

A reasonable price;

Editing/proofreading to the point that is reasonably practicable.

Some of the above can be outsourced for a reasonable price. I have always invested in a professional cover using the services of Design For Writers. They also offer book formatting and even website construction among other wonderful things. For some who might be on a tight budget you can find some wonderful creatives online who might even help you for free – my most recent release was proofread and beta read by some awesome connections I have made online and for free.

The Everyday Things

So you’ve got the basics and now it is time to face the daunting task that is marketing yourself and that book of yours. There are so many ways to get yourself noticed along with that book but I would suggest picking a handful of methods at a time and seeing what works. Over time you’ll find what suits you and this really is a voyage into the unknown for many.

When it comes to social media all you really have to do is stand out to get noticed. Getting noticed will result in visibility and visibility will equal sales or engagement .

Easier said than done right? But how?

I turn up on social media every day. I keep my visibility boosted by using Twitter and have built a following of over 20,000 by putting in the time. The majority of that following trust me and have got used to me being there all the time – I’m not addicted honest…

These Everyday things increase my visibility:

Timing – know and understand when the majority of your following is online – this is huge for visibility;

Visual content such as screenshots of recent reviews, excerpts, book banners and covers, paperback selfies or pictures, memes – variety is key here and don’t over share the same thing;

Well wishing/positivity – reaching out to your following and hoping they have a good day will bring you closer to your followers and increase engagement on your posts. This also proves that you are human and when everyone else is sharing book links a little variety of the pleasant kind can be nice;

Supporting others – being supportive of a fellow follower is a great way to earn trust, get some visibility for you and others while also building some trust. Plus for me it feels good helping others;

Reply back when you can – this became a revelation for me but if someone puts in the effort to comment on your post, do you best to think of a reply, even a simple ‘thank you’ will help boost both parties;

Sharing links in a tactical way – Instead of sharing a link on a post or tweet I either drop it in the comments/replies below or tell my audience that it can be found via my bio/profile – this is huge on Twitter especially;

Use relevant hashtags – there was once a time where I would always include hashtags on all of my posts and they help boost visibility. These include #writingcommunity #author #booktwitter #booktwt #writerscommunity

Book Selling Related Solutions

Having all of the above will eventually and most likely lead to sales but what about specifics? Here are some things you can try to help sales:

Run a price promotion – from a free promo to a price reduction they are usually effective with some advertising and the right terminology (today only);

Share a plethora of content about your book – from cover art and banners to the blurb and even the first page, this stuff makes for some great material to attract readers;

Write a stand alone book – marketing the 3rd or even 2nd book in a series is difficult and attracting new readers is a huge challenge. A stand alone story will eventually attract new readers. This also naturally leads into having more books available will increase the chances they sell.

The Longer Term

Time sits above everything and I firmly believe there are no real quick fixes to selling books on social media unless you have stacks of cash you are willing to throw at it and even then there is no guarantee. Over many years and books I have grown towards regular sales, reviews and social media followers by spending time doing the above. It isn’t easy and there are so many authors like you and me who want the same thing. Even that can help us because our togetherness sometimes makes us stronger.

Social media is an opportunity to succeed but requires work to figure it out. If you really want readers and success then you’ll find a way to get there. Find your crowd, earn their trust and stay visible – these things will eventually help you sell books. Of course there are always exceptions that are good and bad. Try and keep trying because eventually you will succeed. That’s all I have done and here I stand selling books on average every two to three days.

This post is long enough without really dipping into the physical selling side of being an author and I run the risk of repeating already published information which can be read on this site for free. Below you’ll find some links to guides that I have created through the many lessons I have learned over years. Thank you for reading!

The following guides will help with physical book selling:

A Concise List of Book Promotion Sites– mostly good places to advertise online

Book Release and Pre Order Guide – got a release coming up, this is worth a look…

And these free to read guides will help with social media:

The Twitter Campfire Analogy – conversation turns that twitter machine into potential sales

10 Ways to Sell a Book without Dropping the Link on Social Media – my most popular guide these days

And for those who want a more detailed view of my journey, this book lays out how I published 6 books in 5 years and how I use social media to sell them regularly. Available now in both paperback and digital.

3 Discounted Books – Today Only!

Lee Hall’s US Amazon Page Link

Lee Hall’s UK Amazon Page Link

The Ghost Beside Me – Paranormal Romance

Regular Price $/£2.99

Today’s Price $/£0.99

In recent times ‘Ghost’ has been doing most of my authory heavy lifting and is becoming an author’s favourite. Just 60 pages long, this powerful but short romance captures everything about love in the moment.

Recent Reviews:

The Teleporter – Super Hero Comedy

Regular Price $/£2.99

Today’s Price $/£0.99

KABLAMO! 2021’s most successful Lee Hall title has far surpassed my expectations this year with over 10,000 people downloading it in a single day and the 140 new ratings/reviews. Not all of them were favourable and that’s plenty of reason alone to check it out. And if you didn’t like it, the book is only a few hundred pages anyway…

Recent Review:

Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age – Self-help guide.

Regular Price $3.99/£2.99

Today’s Price $/£0.99

Best Value

Considering the usual price, for 99 cents or pence you’ll get the best value for money in a guide that tells you everything I have learned to be successful in this author/blogger game and how you can too! With 20 ratings in the first year of release CCC is becoming my most successful title.

Recent Review:

Lee Hall’s US Amazon Page Link

Lee Hall’s UK Amazon Page Link

Book Promotion Results – September 2021

I’ve been promoting my books again and for the first time I had seven to play with. It is my belief that the more books an author has, the more promotional things one can do with them.

September 2021 served as a milestone month for me as it is five years since my words first graced publication. It is also a crucial month for many of my books as their genres tend to pick up around this time of year and look at that – a promo tip in the damn intro, horror, thriller, occult, spooky, ghosts, gothic – all of these start selling rather well from Labor Day onwards – that’s a public holiday weekend over in the US and for me the spiritual beginning of spooky season.

Like all of my previous book promo posts this will look into my plan, my results, how I got them and of course the most important part of any book promo – the longer term results. That’s part of the reason why this post has only just dropped, exclusively first on Patreon and then to the awesome followers on my blog. Let us dive in!

Aim/Objective/Expectation

In any type of promo run its good to set out an overall aim while also setting a realistic or at least an achievable expectation but first of all and for beginners, what do I mean by promo run?

To me a book promotion run is when I advertise my books in order to sell them over a short amount of specific time. There are many inputs and ways to promote books and my process consists of paying for some advertisement every quarter or so while also reducing my prices to hook in new readers for just a few days. This quarterly or so method keeps sales from completely tanking to zero and while I am continually active on social media, newer readers are in theory always arriving onto my authory shores. I tend to sell books regularly via social media or mostly Twitter but not in huge numbers so I like a nice burst of sales every four or so months.

So on this occasion I would be running two price promotions simultaneously.

  1. The e version of my debut high school creature feature horror ‘Open Evening’ would be Free to download celebrating five years since publication, for one day.
  2. And the rest of my e books (6 others in total) would be reduced to 99 cents or equivalent for the whole of Labor Day weekend. In this category there are some books which are stand alone and others that are connected to ‘Open Evening’. Most of which are spooky season appropriate or popular all-year-round sellers.
The first copy of Open Evening has aged less than the author…

Promo tip: Setting one book for free and advertising it will bring eyes onto all other books if you have any. Time and time again I have sold other books on my shelf while another was free. Discounting these titles pretty much guarantees some interest.

My overall aim was to sell as many books as possible to try and make an effort towards paying for the advertising I was going to use.

The Results Pt.1

The results of an effective book promotion run will last for days after the initial advertising dates but Pt.1 will look into the results of the first few days. So first of all let us look at the total.

As you can see the blue bar represents the free downloads for ‘Open Evening’ which managed 377 in one day across 6 different territories.

So that day broke a new record for me personally. This is the first time all 7 of my books were downloaded in 24 hours and every other book on my shelf although discounted made paid sales on the next day also.

Paid sales for Labor Day weekend are as follows below with my newest release and self help authoring and blogging guide book ‘Consistent Creative Content’ being the top seller followed by ‘Darke Awakening’ my newest release after ‘CCC’.

131 Paid sales makes September 2021 the 2nd greatest month of all time for sales. The 1st being April 2021 – you can read how I got those numbers here.

Let us briefly look at some chart movement which is an often overlooked part of these promo runs because good chart movement equals more visibility from passing trade.

Seeing as it was my top seller of the weekend ‘CCC’ made the best progress by hitting #10 in the Amazon US Writing Skill Reference chart which is a huge achievement because this chart is super competitive. I’m talking authors who do TedTalk’s normally head up the top spots.

Overall. I was happy with the sales of this weekend which led into several days after of sales which we will look into soon. But first let me break down what I did to get these numbers.

Methods of Promotion

My biggest tip when it comes to advertising books is to invest money. If you want serious results then you need to advertise seriously by spending. This is probably why I do this every four or so months. These days, I let my royalties accumulate and put them into advertising. It is also worth noting that being an indie author isn’t my primary source of income so I can afford to make losses financially with these promos – but to me there are no losses, just opportunity to find more readers and gain more traction as an author in the market – that’s what I’m really paying for.

Here are the book promotion sites/services I paid for:

Open Evening‘ – Free Booksy Horror Series Promotion. Cost $65 and this gives you an option to link all 4 books in the series which I did.

Consistent Creative Content

Bargain Booksy 99 cents Promotion. Cost $30.

Bookrunes. Cost $25

The Teleporter

E Reader News Today – Humour Category. Cost $45.

Book Doggy. Cost £20

Total Advertising Cost: $185

As you can see my budget focused on evenly spreading the advertising. I could have run ads for every individual book but these three at the time were my most popular.

What else did I do?

Of course advertising via book promo sites is just part of my efforts. I also put out a blog post on here and various tweets throughout the weekend sharing various visual things. My Twitter following is over 15k which is a big opportunity for book sales. For those visual things I used these book banners in particular:

Book Banners are relatively easy to put together – I make my own using free stock imagers and Pixlr. Banners add just that little extra dimension to the visual appeal that may grab a potential readers attention.

The Books in my Order of the Following Series also have their own series page on Amazon – this helps for whole series visibility especially when one of the book in that series is free and the others are discounted.

Random Promo Tips:

Most book promo sites will ask you to include a brief description of the book that isn’t just the blurb. This is an opportunity to get creative and even mention that it could be a part of a series or that the rest of your works are currently discounted.

On social media think about terminology such as ‘For Today Only’ or ‘Exclusive Discount’. Stuff that embraces the gimmick of selling and stirs impulse. I always run a promo for just a few days to add a sense or urgency. Although Amazon will let you run a free promo for up to 5 days, 2 is enough.

Weekends tend to work really well post pandemic and so I like to include at least a Saturday as there is way more traffic online.

Existing reviews for a book really help sell more books – this is part of the reason why you see me put out a weekly Tweet saying how important reviews are. Most of my books have at least 15 reviews. This helps, big time!

The more books you have, the better things should be. Having just one or two books is much more of a challenge as readers tend to gravitate towards authors with more releases so get writing those books. This deal gets better with time.

The Results Pt2

Now it may seem like a paid quite a large sum to pay for some advertisement but all promo runs aren’t just about sales. Let us take a look at the most important part of a promo run – the aftermath…

From the 2 days before the promo and to the 8 days that followed I had at least 1 paid sale. This is 10 consecutive days of paid sales and new record. As you can see the rest of the month sales of the paid persuasion trickled in. Now if we compare it to the month previous…

The coloured bars may seem bigger but the numbers are drastically smaller for that month previous and this is just one of the things I am paying for with this promotion – extended visibility which in turn drives so much more.

September 2021 almost became another $100 royalty month and its not quite covered the cost of the promo but still a good portion of it has been recovered. Now let’s take a look at the wider scope in terms of royalties…

This 90 day graphic looks a little more promising but sales is not all that I am paying for because there is something else these promos drive and they are gold dust to authors and maybe worth more than a lot of money.

Reviews started appearing a few weeks after the promotional run, in fact 8 ratings for several different books came from this promo run which is a new monthly record and confirmation that this money investment was very much worthwhile. You can read a breakdown of the other reviews here.

Final Thoughts

Making money, getting more reviews, and sales takes time to master in the world of book promotion and this post is only just a snippet of years worth of work I have put in to figure all this out, that is without mentioning the work that goes into writing more books but, there is hope because this post above all shows that indie authors can sell their work and make money from it.

To me, book promotion runs are just a portion of what I do, perhaps even a small slice of a much larger cake that includes social media presence, blogging, reviewing other authors books and being a brand. There is always some work to be done in order to sell my brand and my works and remember that the more social you are on social media, the more someone will notice and eventually invest in you. Build trust and engage with others, that sells more than anything. Thanks for reading and peace out!

Book Promotion Results: June 2021

While the majority of things in writing can be subjective, most authors will know the struggle of trying to market and sell their work. The sheer variety of ways to try and market books these days can be quite daunting but I reckon I’ve got a decent grip on it. Follow me as I lay out my latest book promotion efforts with a hope it helps another wordsmith…

Aim/Background Info

What is book promotion some of you ask? Well for the beginner and to me book promotion is any method that is used to sell books. This can be through a price reduction, paid advertising, free advertising and even less direct advertising like a social media presence. There are so many ways to promote a book and most of time I tend to combine these methods.

Firstly and quite importantly when it comes to promoting a book its good to have something to aim for or at least a reason why you are promoting a book. While sales is normally the main priority, this time I had another aim alongside that – more on that in a moment.

The book I would be promoting this time around was my very recently released self-help authoring and blogging guide book ‘Consistent Creative Content’ and on June the 26th it would be discounted to 99 cents (regular price $3.99) for that day only. My methods of advertising would be a paid promotion via book promo site Robin Reads and I would also be leveraging my social media following across a few different platforms. After the book’s initial release the sales have began to drop off to almost zero so a little advertising will hopefully jump start things.

Let’s break that down into three factors.

Time an important factor when it comes to promotion. One day only for this promo adds urgency for potential readers to buy a book on the day.

Price From $3.99 to $0.99 is quite a jump and adds a level of extra persuasion for potential readers.

Reach – Using a paid advertising package via a book promo site and my own social media following meant that I could reach more potential readers on the day.

Combining these three factors should result in a positive outcome for any book being promoted although different books have different circumstances to face such as rating and genre. You’ll also notice the book cover for ‘CCC’ is professionally designed and a beginners tip: potential readers do judge books by a cover so invest in a professional to give a book the best chance of selling.

Second Aim

For this promotional run I had another aim and that was to push ‘CCC’ up the Amazon charts so it could get a little more visibility and hopefully a few more ratings because my intention longer term is try and secure a BookBub Featured Deal. A few more ratings would increase the chances BookBub would say yes and their Featured Deal Advertising package is basically the holy grail of advertising. For me to get this book featured by them would be the dream as it would reach so many more readers. I consider this promo run a partial stepping stone towards a bigger picture.

You can read more about a BookBub Featured Deal here.

Background Statistics

As you can see the blue bar represents the launch of ‘CCC’ which gradually tailed off into June.

And then June had a few sales but then things became pretty sparse so it was time for some promotion!

The Results

On June the 26th and for one day only Consistent Creative Content was discounted to 99 cents from the original price of $3.99. Here are the results:

Sales in 5 territories and even some further sales all the way into July. A good promotion will keep a book visible and selling for some time after. A great book promotion will pay dividends even months later.

Chart Movement

The best chart movement came from the US and these numbers were in the high thousands at the start of the day. They are super competitive charts so to see these numbers improve was awesome.

It wasn’t until the next morning that I checked Amazon to see ‘CCC’ in the top 4. Fantastic!

It would have only taken a few more sales to hit best seller but that’s for another day perhaps.

Factors for Success

I’ve shared my aims and the basic details of the promo but what are the finer details? Here’s what I did/what happened during the promo.

Social Media and Visuals

Using Twitter, Facebook, Instagram and this blog I spread my social media coverage wide and shared this book banner. Book banners make for a nice additional visual that should hopefully enhance the cover of a book.

I also shared a visual representation of some recent reviews and spread that around the platforms.

Specifically on Twitter I took advantage of the #shamelesselfpromosaturday hashtag and combined with 11k followers that helped spread the word significantly.

In general, social media is a hard arena to sell books in, especially as the platforms tend to notice you sharing links and things. This always makes for a challenge. You can read more about getting better results at Twitter here and you can read more about selling books without dropping the link here.

Reviews/Ratings

‘CCC’ already had some reviews and ratings but it really needed a few more, especially if I want a BookBub featured deal, they need to see recent review progress. Reviews serve a book for the purpose of promotion more than anything and some very needed reviews arrived right on time…

And on the day fellow author Ellen Khodakivska released this awesome review!

Reviews also started appearing over on BookBub which is vital for the long term and very much appreciated.

Concluding Thoughts

This ‘stepping stone’ promotional run succeeded in helping ‘CCC’ climb the charts and get some much needed visibility. Having paid $60 for the promo via Robin Reads the royalties are at a loss currently but I paid for this promo using the previous months royalties so I’m taking it as a win. To be able to put money back into to promotion after making it from a book is the stuff of dreams.

Remember its all about Time Price and Reach. If you can get those factors right then hopefully sales will come in. This time around I didn’t break any records but I jumpstarted my sales slump and positioned myself for a better chance to convince BookBub to say yes.

I’m not particularly interested in making a huge amount of money in authoring and this book I have written is to help others more importantly. Hopefully this post helped a fellow wordsmith and you can read so much more about book promotion via the resources section or alternatively you could buy Consistent Creative Content which is currently $2.99 or less in some places and is full of guides like this one.

Thanks for reading and next stop BookBub…. or I will at least apply for their featured deal….

Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought it would be best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my resources section for more book promotion and marketing things!

And and before you go, let me tell you about my recently released self-help book that is packed full of information and guides on selling books all the way to social media. All you need for success is Consistent Creative Content.

 

Blurb Reveal: ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ By Lee Hall

Okay, here goes the blurb reveal for Book 7 which is a self help guide book for authors and bloggers. Pre-order now for a discounted price!

Best-selling indie author and blogger Lee Hall shares his journey of experience in this part-memoir part-guidebook that aims to inspire and inform budding wordsmiths at any level. From the basics of blogging and authoring all the way to advanced social media methods and marketing; this book is filled with good practical advice, top tips and effective strategies. You’ll even find some never before shared resources to help navigate your way to authoring and blogging success in the social media age. Subjects include:

Basic and advanced blogging;

Basic authoring and a publishing overview;

Social media for authors and bloggers;

Book marketing and the art of indirect selling;

Book promotion strategies. Including worked examples;

Book reviews;

Building your own turning point and identifying when that ‘wave of success’ is coming;

Practicing self-care.

Plus, a whole host of resources with links to the various guides and tutorials Lee has published via his highly successful Hall of Information blog.

After selling hundreds of books and getting thousands of blog views, you’ll discover how Lee Hall published six books in five years through a detailed road map and how he put together the building blocks of success to sell books and gain social media traction. This easy-to-read guide will inspire the modern-day author and blogger to achieve the same by carving their own path and all you need is Consistent Creative Content.

‘You can do this, quite simply because I did and you might even leapfrog anything I’ve achieved…”

Weekly Ramble #99

Things are shaping up rather well for Book #7. It’s edited and pretty much ready for BETA reader eyes. Only then will I really know if we’ve got something good. Perhaps that’s always been the thrill for me, putting out a book and not knowing how it will be received.

Fashioning everything I have learned in both authoring and blogging has been something I’ve had to re-visit a number of times since August because the learning curves are still emerging from this journey that’s continual. Figuring this whole deal out from scratch has given me a bunch of stuff to write about with hopes just an ounce of it will be effectively passed on to someone who needs it. In this world of authoring and blogging online there is no better feeling than helping others and then seeing them succeed. I’ve said before a victory for one author is a victory for all.

Reviews are still coming in for The Teleporter which seems to still be selling even at a higher price. Perhaps soon I should do another promo run just to capitalise on the exposure it continues to have. The only thing is now, that book has a huge amount of reviews compared to everything else. I should get promoting them. New eyes seem to be on this blog and near enough every effort I have online, it’s kind of strange…