Book Promotion Results September 2020 Pt1

Ah the selling of books, I’ve done that, quite a lot this year and my latest Book Promotional efforts are looking towards being personal best material. With that in mind and for the purposes of helping a fellow author here’s a detailed breakdown of what I did and the results I got. Roll the intro….

Introduction/Aim

First of all, before setting out and committing to any type of book promotional run it’s important to aim for something. What exactly are we looking to achieve here? In my case which I hope doesn’t sound too complex I wanted to promote my book ‘Cemetery House’ and get as many folks as possible to grab a copy during the run. The ‘run’ meaning the time it was going to be free to download and advertised. The more complex bit is below and optional to read.

Not so important background info, skip if you don’t care…

Over the 2 years ‘CH’ has been available it’s been the most under-performing book on my back list. It has the least amount of sales, reviews and I’m not sure many have actually read it. This is a shame, because it’s the bigger, better older brother to my clunky (but also good) debut novel ‘Open Evening’. ‘Cemetery House’ is also part of the wider ‘Order of the Following Series’ which continues in the form of my 6th book which arrives at the end of this month (September 2020) so you kinda need to read it in order for book 6 to make sense. My true aim in this promo run was to fix all of the problems stated above by getting some folks to actually download and eventually read it.

Strategy – how was I going to do it?

So the best way to get as many downloads for a book is to set the price to Free for a minimal amount of time. 2 days works quite well, you can generate a sense of urgency by saying ‘Free for a limited time only’ which is a sneaky way of pressurising people into downloading it. So as all of my works are enrolled in Kindle Unlimited they allow you so many days within a certain period to set any of your books for Free. So I did that.

Cemetery House would be avalable for Free on the 3rd and 4th of September 2020. And then advertised as Discounted on the next two days.

While Free is good, along with the small space of time this offer is available they are not a guaranteed way of shifting books and like every author everywhere the greatest struggle we all face is being heard. Our voice is only as loud as our social media following and even that sometimes isn’t enough.

You can see the pain in his face, he’s clearly an author…

My go-to way of amplifying my author voice is to used paid advertising in the form of Book Promotion sites. Using a combination of paid sites and some of which were free, I would be able to amplify my voice while also working in tandem with my social media platforms on the days of the promo to maximise telling folks about it. This strategy can be used for all books across all genres. E books sell a lot more than physical copies in my case but that’s not to say you can’t use this strategy to sell all types. Just do your research, there are plenty of authors out there who share their results. And use the Google if in doubt.

Results first, how I did it later…

While you all probably just want to know how I did it, you first need the context of how well things went to gauge whether or not you can try and achieve the same. So here are the results.

Day 1

Cemetery House Free Downloads: 1643

Stuff I didn’t expect or account for:

Selling nearly all my back list in one damn day….

Including sales of the other two books in the series which are priced at 99 cents:

Darke Blood: 20

Open Evening: 30

Sale of other books not in the series:

The Ghost Beside Me: 1 x Paperback

Total Sales of priced books on Day 1: 51

Context/debrief:

I probably sold 51 books last year in total without promo. This is an unexpected but wonderful result.

Open Evening sold 33 copies on release way back in 2016. For this promo, in which it wasn’t even specifically advertised, it got downloaded 30 times in one damn day.

Day 2

Day 3

All 3 books in the ‘Order of the Following’ series sold very well over the promo run. A huge factor in the success of this is governed by the fact ‘CH’ is the middle book in the series, although there is no particular order in which you need to read them. It is also mentioned on each of their Amazon pages, as seen below with Open Evening. It is mentioned in the start of each book also.

Although on this run I advertised ‘CH’ as stand alone which it can be enjoyed as, there was still plenty of interest for other books in the series and they are both available for 99 cents.

Honorable mentions for both ‘The Teleporter’ and ‘The Ghost Beside Me’ which sold copies without any prior advertisement on this run and proof that my single best piece of marketing advice is true. That advice being, the best way to sell a book is to have another available, and then another and so forth. The graph and breakdowns above sing from that hymn sheet big time!

Amazon Chart Movement

My newest strategy in promoting free books is to then advertise them straight after the run as discounted. On this occasion this only generated 3 discounted sales of ‘CH’ after the run, but the sales of ‘Open Evening’ and ‘Darke Blood’ rocketed them both up their respective charts, from several thousand to double figures in a matter of days which will give them some new visibility as they begin to recede back to the dark depths of the unknown, like me…

Tis the season

All three books in the Order of the Following Series are occult, horror or thrillers. I’ve been waiting all damn year for the Spooky season to promote them and they always do well this time of year so let that be a top tip; genre and seasons coincide with sales no matter what book you’ve got to offer non fiction or fiction. People will gravitate towards a spooky tale during the run up to Autumn and Halloween. This is probably why ‘The Ghost Beside Me’ sold some copies also.

Execution – what I did

This is most probably best described as the ‘good part’ of the post and probably the reason why you are here, so here’s what I did.

Book Promo Sites

Freebooksy Horror Promotion – Cost: $40 – Date: 3rd

E Reader News Today – Cost: $40 – Date: 3rd and 4th

E Book Booster Guranteed Promo – Cost: $20 – Date 3rd and 4th

Pretty Hot – Cost: $25 – Date: 4th

Bookzio – Cost: Free – Date 5th and 6th

Booangel – Cost: Free – Date 5th and 6th

As you can see some of the dates and sites overlap with one another. A top tip: if you really want to know how much reach a certain book promo site actually has, then just advertise with them only on a single date. The more expensive normally means better reach. You have to be willing to spend a little money if you want some good reach.

Twitter:

On the first day of the Free promotion I put up this banner and then RT’d it later on in the day to coincide with Eastern Time for my American Friends. I’m near to 4k followers so it probably helped with some international reach. I’m proud of this banner which I put together myself via Pixlr.

Instagram

My ‘gram following isn’t huge but I also shared the banner and put some other info about the results via my story. Come and say hi, you can find me here...

Facebook Page

Good ol life invader. I don’t use my page that much these days but my 500 plus following will always be appreciated and so I shared the banner and relevant links on day 2.

A blog post

My blogging efforts are very busy and so I didn’t have the time or space to put out a post on the Free days so instead I put one out on the Saturday. If you want to know what it looks like, here’s the link…

Factors that helped…

Having already mentioned that ‘CH’ is part of a wider series and this is clearly marked on each book’s amazon page, what else helped shift a bunch more books than usual?

Amazon Reviews

Reviews, ratings, critiques whatever you call them, spiritually they don’t matter but in the sense of book promotion they do so it’s a conflicting double edged sword. Even though ‘CH’ did not have any US Amazon reviews at the time of this promo, the two other books did. Having a star rating on Amazon will help shift more copies and I could even argue that is the only purpose reviews serve – that’s a rabbit hole of debate that I wont go into right now.

Book Covers

I firmly sit in the corner of investing well in a good book cover. This is such a huge factor that will attract passing trade. Yes your book is free and being paraded in front of a big internet audience but does it look good? People do judge a book by it’s cover. If you scroll to the very top of this site you will see all 5 of my book covers. Trust me, they matter in sales and they are shiny also.

I Invested with money

It doesn’t take a business major to see a potential flaw in this book promo run. Giving a book away for free but paying for advertising, how are you going to make a profit? The answer to that question is, I’m not, in the short term. The purpose of the book promotion is to maximise readers, if your work is quality enough for readers to look at more of your books then this will eventually lead to potential profits. Right now I am in the process of building that readership which is growing. This also coincides with having more work available which the results of this promo have proved as a tactic in selling books. If you seriously want success in publishing you need to invest money.

Final thoughts…

The numbers speak for themselves and I was pleasantly surprised to sell anything more than what I tried to promote. Like everything in publishing apart from the story, us writers aren’t actually in control and that’s both scary and thrilling. Embrace all the stuff you don’t intend to achieve in writing, trust me, its normally the best stuff. Quite recently I have been very much enjoying the connecting with fellow writers who’ve published all types of works from cookery books to vampires which are still the fashion!

To everyone who has read up to this point thank you, I hope you find this post useful an you can hopefully expect the full guide book to arrive next year. But just remember, this post is just Part 1, I’ve got another promo booked in for the 18th. Stay tuned, stay safe and thanks for reading!

Book Promotion Results – July 2020

The results are in! Let’s take a look at my most recent book promotion efforts and analyse what went well and what didn’t. Here we go…

Sell Tickets

This has no relevance to my results, it’s just colourful…

Slight Preamble…

Seeing as this year kind of took a dive in March, some will even argue it ended there. I decided to take what was happening in my stride and carry on. Carrying on might be the single best decision I have made in all of my blogging, writing and general being online endeavours. Trust me, and it was really tough to begin with. The numbers for this blog, my sales and overall results were dwindling for a little while until I dug deep, thought of a few new ways to continue producing content and kablamo, things are looking good, in fact they are real good, I’m talking best ever numbers kind of good.

I do truly feel for the many folks out there who have been stopped in their tracks from what’s currently going on (we don’t dignify these times with a name) but for me and without realizing this whole deal has kind of fallen into my hands with an opportunity that I have seized. For anyone struggling right now who is able to produce some kind of content, I would highly advise you do so, this world has changed and probably won’t be going back to ‘normality’ possibly for a while. More people seem to read my blog these days than my books, which is cool but we’re here to talk about my books…

The planning…

Seeing as I have five of them (books not kids, I hope…), I have content that is readily available right now for people to access. This year I have stuck to my guns in trying to do all I can to promote Darke Blood, the series it’s a part of and the sequel which drops next month. Having that wider back list gives me the options to change things around and promote another work, that work being The Teleporter – a stand alone, novella length comedy book about super heroes with a political edge – it’s current, relevant and relatable. Seeing as Marvel is mainstream these days having a super hero tale is quite handy – and trust me people grab this book when they see it probably more than any others (of mine).

So I decided I wanted to get 2 things out of promoting the Teleporter this time around:

(this is important in book promotion, you need to decide what you want to get out of it, then you can manage expectations/disappointment levels after…)

1.First and foremost I wanted as many people to grab it while it was free for one day.

2. I wanted actual paid sales after the promo date to drive the books chart position upwards and get some new eyes on the product It will be discounted to 99 cents and this wasn’t just a ploy to turn a profit, what’s a profit in writing?

The booking

So this would involve fighting the promotion battle on 2 fronts but with mainly the same process – book promo sites.

For those who don’t know book promotion sites offer advertisement for a fee, some are free. They have access to big mailing lists and distribution methods to get your work seen. Considering this isn’t my first rodeo, I have compiled a list of trust worthy, reputable sites who can help. Using a bunch of different sites at the same time is quite a useful method.

For this promotion I would split the promo sites between advertising on the one free day and the next few days where it was discounted.

The Teleporter would be free to download on Wednesday 22nd of July and then discounted for 3 days after at 99 cents. 

Here are the sites I used for the 22nd Free Promo:

E Reader News Today – (humor promotion) Cost $40 

Bookrunes – Free Promotion – Cost $40

Indie Book of the Day – Cost Free

Book Goodies – Cost $9

Bookwerm – Cost $5

Book of the Day Dot Org – Free

ebook booster – Cost $20 – placements on up to 15 other sites

Sites I used to promote The Teleporter at 99 cents discount (23rd and 24th) 

Armadillo Ebooks – Cost $25 – both dates

Prettyhot – (Featured listing) – Cost $25 – 23rd only

Discount book man – Cost $10 – 24th only 

Bookbongo – (bookblast) – Cost $20 – 23rd and 24th 

Bookdoggy – Free

The Preparation

So the promo sites were booked and now I needed to prepare my other promo methods. In the past I had explored the option of book banners – a poster that just doesn’t show the cover but acts as a kind of billboard. Seeing as Fiverr offers this kind of thing I got one put together for the Teleporter.

The Teleporter promo banner

Generally people tend to click on the link more when they see something other than just a book cover. And it didn’t cost much, there are loads of different merchants on Fiverr who do this sort of thing at a very reasonable price.

This time around I would focus more on the days after the free promotion and kept my tweeting and general social media lips sealed until then.

On the discounted days I tweeted to my 3000+ followers and put up a post on my Facebook page to 500 followers and I even put together a blog post on here for my 500 plus following.

The Results…

So how did it go? How much do I hate myself this time? I can honestly say it went rather okay to good, so not that much self hate…

Here are the results for the Free downloads on the 22nd with slight overlap on the 23rd

teleporter free download results 20202

downloads

Overall this was the best ever day for The Telporter in terms of free downloads and the 3rd best of all time in all free promos I have done. Not bad at all.

I didn’t track the chart position that much on the Free day but it was #5 in one of it’s charts. Mary Shelly’s Frankenstein was #1 at the time… I very much enjoy it when my book is in the same picture as something so highly regarded! Darke Blood did once go above a Dean Koontz book – my only claim to fame thus far…mary shelly

 

And now let’s look at the results for the days after the Free promo when it went to 99 cents…

teleporter discount results

On the day after the free promo, 20 good folks downloaded the Teleporter while it was discounted. The next day we had 1 download and then on the third and final day we had 4. Someone else downloaded it at full price a few days after that also.

I didn’t properly track chart positions but it did climb higher than usual but got nowhere near single digit positions.

20 downloads in one day for any of my books is a win and this year’s best day of sales and my 2nd best day of all time. The 1st being last July with the same book but boosted by a Bookbub featured deal.

I can probably expect a few new reviews soon.

What went well?

The whole thing went well in my eyes but here are the factors that helped.

1.July, something about this month in the past two years has been really good for book promotion and this blog in general. July 2019 holds the record for most blog views ever and in 2nd place is July 2020 – beach read season I reckon…

stoner on a rollercoaster

2. The day after the Free promotion a fellow blogger and friend of the Hall of Information, Stoner on a Roller Coaster re blogged my post about the promo – this helped massively so thank you! Many more good folks shared and retweeted things on Twitter – so thanks for that also!

3. The Teleporter is an established book and my 2nd most reviewed on Goodreads. It also has a good bunch of international reviews on Amazon. This helps big time.

4. I have a back list. Books sell easier when the author has more than one. People grab a book with hopes they like it and then will explore other titles if they do.

5. Fellow authors looking to give back – those whom I have connected with over the years and especially those who have books I reviewed sometimes feel inclined to return that favor, having one of my books available for free pushes that a little further – not that I expect anyone to buy my book in return for anything but it is very much appreciated.

6. The current state of affairs in this world: People need content, people are getting into reading more, e books are safe and are a low risk form of entertainment. Hence the opportunity arises.

 

Anything to improve? 

Book promotion is led mainly by the following and voice of an author. If that voice is louder, more people hear. I’m always trying to improve that volume (following) and of course there are few things that could have gone better.

I did try to get a bookbub featured deal but to no success this time. Maybe I could have explored Facebook advertising but I didn’t bother this time around.

All in all this promo run went rather well. I have on final book promo run planned before the release of Darke Awakening in late September. Stay tuned and thanks for reading! 

 

 

 

 

 

 

 

 

 

 

Reverting to Zero

Zero sales, Zero engagement the sun goes down alone…

It’s funny that this whole book publishing stuff for me and most of us started at absolute zero and most of the time things just revert back to it.

Thousands of followers dont mean shit if they are all vying for the same thing and I’ll admit I have delved into the emptiness of shameless self promotion every now and then. Just one fucking sale would make my week but right now, invisibility city.

What’s the damn point in spending 7 years getting 500 Facebook likes if not one person even engages in a post?

Screenshot_20200707-145509_Facebook

This isn’t even an attempt at fishing for anything other than exploration of my own feeling of going down a seemingly pointless road. I know my writing is worth reading. My books are proper books – I’m not just trying to fling one full length story and live just off that, I have 5 books out there, a damned backlist that feels, invisible. It’s hard to swallow because I have something worth giving to the world but it feels like nobody even knows it’s there all of a sudden.

I’m on the cusp of releasing book 4 of a series maybe 13 people have read. That tells you I’m doing this for the writing, myself and for the journey. The weight it has on ones mental health can be heavy at times but is it supposed to that hard to get people to buy and read your stuff?

I guarantee on release 13 people will buy that book and then in two years time I will be forced to set the price to zero in order to gain any type of interest.

Zero – that damned word again…

 

Swimming in the sea of self published books…

With the emergence of self publishing or indie publishing the world isn’t short of books right now. Writers everywhere are all looking for the same thing and so the marketing techniques are quickly becoming tired.

The ‘Free to download’ promotion has a shelf life and if everyone is doing it then there’s no value to such a deal. Readers might even see more value in priced books and so the marketing situation spins.

The Boy On The Sea Of Books

Reviews don’t actually carry much value. I have a liberal amount and even with few reviews my books still sell as much as those with more reviews. Its all about reach.

I’ve been public with most of my marketing efforts but even major companies omit recipes or ingredients. So yes there are few cards I hold to my chest, this ain’t charity. you know…  Many writers come to me and my resource page. They use the info and move forward, sometimes rinsing and repeating. That’s fine for a time but everyone with content must find their own ways of reaching their own market eventually. Find your own tribe.

Much of my advice adopts a ‘help all’ style but this will only take one so far; trust me I’m the first to use this stuff so I know.

Finding new ways to create reach is called innovation. And in the social media world which is rammed full of writers all looking for the same thing it does feel like we are swimming in the sea of self published stuff. My marketing strategy has always remained for as long as I am an indie author and that is to focus on selling one book at a time to one person at at time.

Eventually some of those ones return for another book and another – my next pillar of marketing – create more content which is then galvanised by me being active in the writing arena by reviewing books and giving back. Those three marketing strategies may not sell large amounts of books but they sell a satisfying amount and the circle of books is complete in my eyes.

I read a lot because I want to be able to write well. Professional athletes probably watch their own sport as much as they play it -the ones who want to get better do anyway….

This is an eye of the beholder situation and always has been…. Don’t be disheartened for single figure sales, they all count.

Do you have any unique book selling ideas other than just making your book free to download? 

 

 

 

 

 

 

 

 

 

 

 

 

 

Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought its best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

What is social media? Here are 34 definitions… – Econsultancy

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my Facebook page and give it a like becasue that’s the place where I give away books!

 

 

 

 

 

Book Promo Results March 2020

The numbers and results are in! Even though we live in a world that appears to grow rather uncertain by the day, here at the Hall of Information it is business as usual!

Image result for book sales

One of the core values that I pride myself with as an indie author is to help fellow wordsmiths and hopefully guide them to some level of book promotional enlightenment. Let’s face it, every author charges towards their dream starry eyed and is then demoralised by the promotion part – telling people your book exists is the single greatest struggle we have as creators. 

So here are the facts and figures: 

Darke Blood was scheduled to be free to download on both Thursday the 12th and Friday the 13th of March – you can do this is in KDP if you enrol your title in KDP select and clicking on the ‘promote and advertise’ button next to your title on your book shelf (google it if you are unsure)

 Total downloads of that two day run: 

book promo march 20

Total: 

db numbers

We reached countries and territories never reached before like Italy, Spain and even Japan!

But wait there’s more: 

During this run, I also sold copies of my other books Open Evening and Cemetery House at full price and which are in the same ‘Order of the Following’ Series…. This now confirms the readership know that they are set in the same world – a huge challenge I currently face!

dfw-lh-3dx2

When the promo ended people were still buying Darke Blood at the full price and so here’s a break down of those sales and the for the one’s above..

organic sale

During the free promo Darke Blood went to #1 in all three of it’s charts on Amazon and has got it some much needed visibility.

How did I get these results? 

Book Promo sites:

My philosophy for higher reach is to pay for some of it. There are a great number of book promo sites out there who specialise in reaching readers. Over the years I have compiled a list of those who have worked well and those who haven’t. This time around I only used two major book promo sites and paid a little more than I usually would.

On previous promos I have used many different sites at once for smaller fees, this is known as ‘stacking’ but for this one I used:

Freebooksy ‘Thriller Promotion’ – for the 12th, this cost £72 

E Reader News Today ‘Thriller and Suspense Promo’ – for the 13th, this cost £32

For the money I spent I consider this promo run a success. It’s isn’t a record breaker but it’s enough!

Other factors: 

Recently my Twitter following reaching 3000 – here’s how I did it

My blog following nearing 500 – I put out a post on the day!

Weekdays work well for promos….

People are staying in – for obvious reasons they will want something to read and everyone loves a bargain…

Darke Blood is pretty looking book. Trust me, people do judge them by their covers!

That wraps up another book promo results, have you done any promo work recently? 

dfw-lh-db-cover-ebook

Book Promo Results September 2019

At the Hall of Information we believe that sharing is caring. Especially when it comes to book promotion methods and results. We don’t keep secrets from fellow authors in fact we promote helping the efforts of others in every possible way. We’re all crawling through the shit storm of life together so we might as well help each other right?

Here are the official results of my latest book promotion that ran last week and more importantly how I got them…

Brief interlude… 

dfw-lh-db-cover-ebook

For 2019 one of my top objectives was to get more exposure for my vampire novel ‘Darke Blood’. The plan always was to make the e-version free to download in September and so I did that – (beginners you can make any title free for a brief time via Kindle Direct Publishing as long as it is enrolled in KDP select (ask the google for more info) )

Like my usual book promo runs, I set ‘Darke Blood’ to be free from Wednesday to Friday – how you arrange days may have some effect on sales. Weekend dates can be good sometimes, Sundays have worked well previously but I normally adopt the weekday method.

The last time I had made ‘DB’ free was back in February of 2018, so it’s been a while, the results back then were north of 1000 downloads. So taking into account it had been a while and the fact my readership has grown since then along with the accumulation of a few more reviews I had some optimism that ‘DB’ would do quite well.

Side note: Vampire stories are no way dead (no pun intended), even after the monstrosity that was Twilight, they are still a pretty popular niche, trust me. And I salute anyone who enjoys stories of this genre along with those who write them! 

Results

During the promotional run ‘Darke Blood’ was downloaded 3,402 times!

All previous free promotional records were broken on the Wednesday. (Day 1)

With reference to the below screen grabs you can see things jumped up a notch in the space of an hour on day 1.

 

Screenshot_2019-09-25-16-41-08

 

Screenshot_2019-09-25-16-46-54
Screenshot_2019-09-25-17-28-19

Screenshot_2019-09-25-19-36-00

This is without mentioning the chart placement it got over on Amazon US.

Not once or twice but THRICE charts… This is a big tip for those looking to get more eyes on your books. There are plenty of charts out there that aren’t as ‘busy’ or populated making it easier climb and get number 1 or even ‘best seller’ status…

Screenshot_2019-09-25-22-25-47

 

By the close of Day 1 ‘Darke Blood’ came near to 3000 downloads but I had to settle for 2,933 – an impressive feat.

Day’s two and three were less impressive but still commendable with 369 and 97 respectively pushing the total past 3000 in total but on day 3 it wasn’t the only book of mine up for grabs!

tp numbers

I sneakily set my super hero comedy novella ‘The Teleporter’ for free on Day 3. And the booziest hero of them all stole the day with a total of 88 units downloaded.

This is impressive because I hardly promoted ‘The Teleporter’ apart from a cheeky Facebook ad and other social media shout outs.

So overall in 3 days my books were downloaded 3,402 times!

How I got these results and factors which governed them… 

Every book is different, and the success of a free promotional run is governed by a ton of factors such as:

Amount of reviews good or bad – having all good reviews for a title isn’t necessary a good thing, in fact ‘Darke Blood’ is one of my most subjective books, it’s rating isn’t exactly the highest which may have helped.

Recent reviews – If your title has some recent reviews, people know it’s recently been read, I’ve had the luck of getting some higher profile reviews this year for ‘DB’ from awesome bloggers Thinking Moon  Mullen Crafts and Feed the Crime – this helped big time!

Current Events – Only days before putting ‘DB’ up for free I pondered via a blog post about whether or not the sequel will ever see the light of day. This post unintentionally stirred up some interest. And yes the sequel will be happening in 2020.

Timing – The transition from Summer to Autumn brings the promise of Halloween, folks love a spiced latte and a good spooky book to read; ‘Darke Blood’ is just that and another top tip for anyone writing horror, thriller or occult – I have made the most sales of these genres in September! People love the build up to Halloween!

Following – As opposed to last year my following is way bigger, people won’t buy your book if they don’t know about it, this may be the greatest lament and struggle of all authors everywhere. This blog has been nominated for 4 awards this year and we now have 400 plus followers. My Tweet machine following is in the high 2000’s – way more than last year.

Investment – If you want a book to sell, for free or at a price, you have to invest money in doing so…

So how exactly did I get 3000 plus downloads? With the above combined factors and my big secret… Book promotion websites – this isn’t really a secret.

How do book promo sites work? Essentially you pay them to tell people about your promo –  they all boast to have access to several thousand followers via email and social media so you are simply paying to use this mode of distribution and the truth is, it works! There are even some sites who take on submissions for free.

My tip when dealing with such sites is to always pay via paypal.

The whole concept with using promo sites is to ‘stack’ the promotion by using multiple sites over the days…

The big secret – Book Promo websites  (paid and unpaid)

I invested around $100 for this promo – probably the most I have ever spent. It sounds like a lot but the results were awesome and worth it.

Here’s a list of sites I used.

Paid:

https://www.freebooksy.com/for-the-authors/   – Promoted on Wednesday

https://pretty-hot.com/submit-your-book/       – Promoted on Thursday

https://awesomegang.com/submit-your-book/    – Promoted on Thursday

Free Sites:

https://discountbookman.com/book-promotion/   – Promoted on Wednesday

http://www.free99books.com/author/add – Promoted on Friday

https://www.bookzio.com/promote-your-book-2/ – Promoted on all 3 days

http://bookangel.co.uk/  – Promoted on all 3 days

http://www.ebooklister.net/submit.php – Promoted on all 3 days

https://ebookshabit.com/ – Promoted on all 3 days

http://bookbongo.com/submit/  – Promoted on all 3 days

Other methods of promo – Facebook 

There are other ways to spread the word about a promotion. Amazon offer their own ad service which I didn’t find much success with previous and even though Facebook aren’t the most reputable bunch they do have access to a lot of people if you place an ad with them.

I boosted two of my posts from my main author page and as you can see ‘DB’ did quite well. The ad set up in FB is pretty complex and detailed but if you can figure it out you can target the right folks.

It’s especially effective for free promotions, convincing people to vote Brexit and getting Trump into power… I deleted my FB app last year for a while, it did me the world of good, even now I don’t look at FB that much. But all satire and opinions aside, the ‘DB’ promo did quite well.

Screenshot_2019-09-29-14-58-23

Outlook…

The hope is that some folks now read Darke Blood and then leave a review. The KENP page read tracker is already showing numbers and I have since sold more books.

For those looking to take on more of my work both ‘Open Evening’ and ‘Cemetery House’ will be available for free sometime in the next month or a little after.

If you missed the free run of Darke Blood or The Teleporter get in touch and I shall send the e version out to you for free in exchange for a review!

dfw-lh-3dx2

And so that wraps up my latest book promotional efforts. Let me take this opportunity to thank everyone for sharing the links, leaving reviews and helping the efforts of your friendly independently published author! 

Remember to leave a review!

 

Bookbub Featured Deal Promo Results

Yes fellow scientists, the results are in! Even though most of us aren’t actually scientists we shall adopt their method of recording the findings of all experiments and these include book promotion efforts. 

As most of you know The Teleporter was selected by book bub to be featured for 1 day and advertised at a discounted price in Canada, UK, India and Australia. Here are the results of that deal.

The figures: 

The Bookbub featured deal cost: $86  

Here are the results: 

teleporter sales

On the day of the promo The Telporter was downloaded 62 times, I also picked up sales for every one of my other books making July 1st 2019 my best ever day in book sales

I even managed to shift 2 paperbacks! 

Outlook for the future: 

Even though the figures were high they weren’t enough to tip the profit scale, but that’s okay, I an indie author, profit is a rare thing and I’m in the business of getting my stuff out there, money will come later…. And it’s still early because here are the KENP reading figures

kenp

This graphic shows people reading the Teleporter for 7 days straight, another groundbreaking record! 

numero 2.PNG

Over in the Canadian charts The Teleporter peaked at Number 2 only being bested by the audio book of Good Omens! If there were a few more sales at that time it probably would have reached numero uno but I’m taking second to Neil Gaiman and Terry Pratchett!  

Final thought:

Was it worth it?

A resounding yes. Next time and I hope there will be a next time I am going to ‘stack’ my promotional efforts by using other book promo sites at the same time. You can check out a list of those here in my nifty book promotion 2019 guide

Either way The Teleporter which 2019 is becoming the year of, got out there in all 4 of the countries it was advertised. Of course these are the results only a week after the promotion, so the long term results are yet to be apparent. I’m hoping to see a few more reviews and hopefully some more sales.

Tip of the cap to everyone who grabbed a copy of the booziest hero out there!