Let’s talk about… The Struggle for Reviews

And we thought selling our books to people who would actually pay money was hard. If that was the big victory then getting them to leave a review after is a whole different challenge so let’s talk about that struggle.

This post is partly inspired by a message I received over on Twitter from a fellow author struggling to get more reviews for their work. Of course, like all authors who approach me in need I did my best to provide some advice that is both practical and thought based.

I’m going to break down in detail the whole deal of that struggle to get reviews with a little overview, some story telling, some solutions and even tips on how to get more.

Initial Overview

I’ll admit now that there are no real quick fixes, like anything in writing, my advice is subjective but let’s all agree first and foremost that finding reviews is really really difficult. Over the years and through much struggle I’ve concluded that the reason why it is so difficult is because the average reader never thinks to leave a review. Back when I used to read Crichton or King novels way before being published, never once did it cross my mind that they needed my review and they probably didn’t on an individual level.

But now, we stand in a shiny new era of publishing and this new-ish social media self published indie generation have only really just emerged in the past few years (a decade at best), that is of course only a slice of the author pie as I would like to acknowledge anyone else published through traditional or smaller presses. Our struggle is the same, but only recently has it become so apparent because a lot more folks are self publishing and the spotlight from social media makes everything way more heightened.

Readers just not thinking to leave reviews is both logical and hopefully reassuring to you and that’s what this post is designed to be, an objective viewpoint to hopefully reassure and help. So, how do we deal with this struggle for reviews. We’ll get to the logical/practical soon but first comes the story which aims to reassure…

Read the rest here

Book Reviews: Some Quick Tips

The struggle for book reviews is real and while I put together a much longer guide about that struggle here are some quick tips to get more of them and how to deal with said struggle…

Leave a message in the front and back of your book to tell readers that reviews are important – this is obvious but sometimes overlooked. Many readers including me once upon a time never thought of leaving a review for a book. Remind your audience.

Fill that gap elsewhere by reviewing other authors works. You probably know how it feels to struggle for reviews so helping the industry will eventually help you. Plus reading, that’s supposed to fun right? But seriously, if you do help a few authors they might be inclined to return the favour but don’t expect it. Above all you’ll earn some trust and maybe even make a friend or two. Book reviews are partly the reason for my social media success.

Think about some book promotion or advertising because a lack of reviews is probably due to low distribution/visibility/sales. Theory would suggest that more sales equals more reviews… There are a stack of ways to advertise your book and I tend to use book promo sites every so often. The higher end sites also have higher end readers who review. More about those sites here

Shout about it in a few different ways because communication is key just like the first tip. On social media talk about the importance of reviews and then when you do get a good review share it and say how much you appreciate it. Make a thread on Twitter or put a review billboard together like this one…

Give incentives to reviewers because sweets for the sweet… from sending a reviewer a signed book to saying thanks to even giving them a shout-out or putting their review quote on the cover of a future release – these things provide some incentive for reviewers to share their thoughts.

Organise a pre-release and offer copies of your book to readers on the condition they review it on publication. If your self-published this will be easier, but basically offer your final manuscript to readers to review it early.

Try to compartmentalise the feeling of that struggle because it will never really go away and take it from me, my comedy ‘The Teleporter’ has over 130 reviews and I’m always wanting more because the chase is endless. I also have seven books published so if I spent every hour of every day worrying about the struggle I would get nowhere. My advice is to work on other things. Write that next book or blog post. Be busy and it won’t even cross your mind because that struggle is a state of mind.

Appreciate that it is really hard not just for you but for everyone published because it really is hard to get reviews. My debut book that dropped back in 2016 has 34 reviews and has sold thousands of copies. You are not alone.

Approach a book blogger because many of them are always looking for something new to read. Of course check out their blog and see if your work fits within their taste. Try to be personable in your approach. As a standard, offer a book blogger a free e copy for that review and be sure to read their submissions policy if they have one.

Talk about it with other authors because my Twitter DM’s, comments section on here and my Patreon are always open for any author in need. Reach out to one another because together our struggles are smaller, especially when we talk about it.

Time, above all is your friend here. Good things in writing take time and reviews take a lot of time to collect for a book which will be around a lot longer than all of us. Remember that. Most of these tips are long game style methods. Be in it for that journey.

Thanks for reading, this post is just a preview of another I have planned soon over on my Patreon which is my latest venture and a place where I intend to help more authors with coaching and future guides. If you sign up to one of my tiers you’ll get a free copy of my self help book Consistent Creative Content which has a whole section dedicated to reviews. Peace out, rock and roll man!