Guest Post: Excerpt of ‘The Conjuring of Zoth-Avarex: The Self-Proclaimed Greatest Dragon in the Multiverse’ by K.R.R. Lockhaven

Introducing author K.R.R. Lockhaven who shares an exclusive excerpt of ‘The Conjuring of Zoth-Avarex: The Self-Proclaimed Greatest Dragon in the Multiverse.’

The sun couldn’t have possibly cared less that its light was scattered into wondrous brushstrokes of oranges and violets across the heavens. It didn’t give a flaming shit if a deep, fiery crimson along the horizon made chests swell at its splendor. Indifferent to the majesty of its radiant brilliance, which spoke of a vast infinity of possibilities, it continued to carelessly produce heat and light through nuclear fusion. It didn’t give a floating fuck whether or not the glory of its rising made anyone come to believe that magic was real, or that life was, in fact, beautiful and worth living.
Harris Reed, unmindful of the sun’s apathy, was thoroughly impressed by the lovely sunrise as he headed to his first day at his new job.
Harris knew for a fact that magic was real.
He was headed to the Site.
The gravel road he had been instructed to take meandered through a still forest and up a gentle incline. He drove his barely running car with a song in his heart and a whistle on his lips, bursting with excitement at the prospect of finally arriving…

This title is available now in audio, ebook and paperback formats and can be found here. You can find K.R.R Lockhaven on the Tweet Machine.

‘Nocturnal Salvation’ by Villimey Mist – Review

The Nocturnal series has returned and is better than ever…

Leia Walker faces the implications of her new affliction in this action packed third entry of a series that gets better and better. It’s clear to see Villimey Mist has grown as an author and she delivers this story with tight to the point description along with a style that’s easy to read. That growth and development translates to the diverse cast of characters; some familiar faces while others are still new – multiple characters is a hard thing to get right but for the best part of this book it’s executed well.

We get a front row seat to Leia’s struggle and inner conflict as she tries to adjust to her new reality. ‘Sophie’ although just a vision serves as a stark reminder of a journey that has now taken a different turn. There are sights and feelings not seen before in the series which adds a freshness and new dimension. The lust for blood our hero experiences is part of that conflict which she faces in near enough every direction.

“My blood sings a violent song of brutality. My bloodlust surges through me, and I allow the monster to take the reigns…”

From Amsterdam to London and then over to the US this jet setting story is high stakes, in fact they are the highest they have ever been and its enjoyable. From shoot-outs to car crashes the chase is on to find a cure for the deadly blood of ‘Adam’ a big bad who serves as a calculating sometimes slippery enemy adding to Leia’s conflict. She eventually starts to get used to her situation and takes a responsibility to protect those around her with a desire to be a better fighter. Concepts that are original for the genre are explored further – we see how the likes of ‘Sangues’ work and what it is like to be ‘feral’. There are dramatic turns and even shocking moments that’ll keep those pages turning before a resolve that is both satisfying and even a little emotional.

5 Stars – A great read that caps off an awesome series that represents the genre well. Reviews left via Amazon and Goodreads.

Awesome Recommended Indie Reads

Ah, the reading, reviewing and recommending of books. The truth is I haven’t done one of these posts in quite a while and considering it’s Indie April, now would be an awesome time to share some awesome indie books. Let’s dive in…

‘From Voiceless to Vocal’ by Danielle Larsen

The first awesome book on our list is a bravely told memoir that highlights the journey of Danielle Larsen while focusing on mental health and her relationship with an abusive partner. These are sometimes difficult subjects to talk about but in this book they handled with grace and the story is ultimately inspirational. To quote my recent reviewThis book acts as guide in some senses to spread awareness while also informing others. The narration style feels natural and relays every moment with dignity and there are some moments when you cannot help but feel for a person who has been through so much…’

‘How to Market a Book: Overperform in a Crowded Market’ by Ricardo Fayet

We’re moving into book marketing territory now with what stands as a pretty extensive and awesome guide for authors. Anyone looking to seriously make a career out of their words can benefit from this guide which is basically a bunch of Reedsy blog posts packaged together in one place and a whole lot more. I came across this one via Reedsy Discovery as I have been a reviewer for their platform for nearly a year now. This one is definitely worth a look! You can read my full review here.

‘Deification’ by Brooklynn Dean

The newest release from Brooklynn Dean did not disappoint and according to twitter she is already working on the sequel. Using intimate description and a unique style this tale of apocalyptic proportions will take you places, they might be violent and brutal places but I could not look away. From the obvious symbolism to the lesser visible deeper meanings in this book, ‘Deification’ is an awesome encapsulating read. Here’s my full review.

‘Raven Woman’s Tavern’ by Laura Koerber

From the first line of the blurb I was already hooked and this book was right up my alley as they say. Set in a dystopian type future the story focuses on a small forest town as an aging and sparse population try to get by. They are disturbed when a group of younger Militia turn up and well, the Raven woman works her magic so to speak. I thought it was an awesome read and you can check out my review here.

‘Pestilence’ by Susie Kearley

Now the past year might have felt like the apocalypse to some but this book lays out in detail what could happen if a fungus could really bring the end of days. From the emergence of a new wonder drug to this fungus brought into existence by a warmer climate, Pestilence is a charmingly British but very well thought out read. Susie Kearley had this novel in the pipeline for thirty years and you can tell she has worked incredibly hard to bring it to publication. Although it is a longer book it doesn’t feel that way as the pages fly by. An awesome read and you can find my full review here.

That wraps things up for now. You can expect a new indie book review hopefully by the weekend. Thanks for stopping by!

‘Sex, Violence, Mars’ by Walrus

A short but fun sci-fi story with great world building, action and some laughs…

Ginger is a care free bounty hunter on a mission to Mars where he finds himself getting into more trouble than good and his story is exactly what the title suggests. Even if this tale feels a little brief the science fiction world building stands out and the themes are captured well in this setting. Life is cheap, there’s sex and violence on the surface of this red planet and our cynical hero sees it first hand near enough everywhere.

The setting is paired with a writing style that I found to be executed very well – its a very easy read with some fun comedic elements. It doesn’t take itself too seriously and along with everything else this short book makes for a good read. For what starts out as a slowly paced introduction of this well imagined world soon picks up and is constantly moving forward much like the pages which turn; I was able to read this one in just a sitting.

Ginger is likeable and makes for a different type of hero. It would appear trouble and unpredictability follow him no matter where he goes. His final destination, we’ll have to find out next time as the story ends on a cliff-hanger.

Anyone who enjoys space sci fi with some adult themes will enjoy this one.

4 Stars – This review first premiered via Reedsy Discovery

Weekly Ramble #103

The stats are the greatest they have ever been for this blog. This month for the first time we broke the 2000 view barrier. Driven by consistent creative content and a loyal readership (you) this Hall of Information is reaching greater and greater heights by the day. Its almost like things are aligning all of a sudden although it has taken a long time to reach this point.

Any worthwhile venture takes time and this blog’s eventual success has proven that. From the initial launch all the way back in 2014 to the many different steps its taken. All of this has been governed by innovation and by that I mean the sheer will to find new ideas that work in reaching readers. Offering book reviews turned a corner although that took at least a year to establish any level of notoriety – only recently have I had to close submissions. And now the next step is upon us.

You can expect even more diverse content as a new era unfolds for this Hall of Information because more and more guest writers are submitting excerpts and articles. We are at a point now where the next two weeks of guest spots are fully booked which tells me we are doing something right. The best way a blog can grow is to produce more content and content that is diverse. I am now outsourcing some of it because only one man can write so much. In the next few weeks you’ll be seeing posts that will hopefully elevate the creators and keep you entertained. My aspiration for the future is to create a network of blogging where more and more writers contribute while also benefiting from the exposure of this blog’s following which is constantly growing. This has been further galvanised by an engaged and responsive Twitter following and I hoping to bring that here.

At the very forefront of this blog is book reviews and author support. That will continue because it is the centre pillar of everything to me only now it will be accompanied by a lot more content that hopes to help others further and inspire readers. We are always looking for new ways to entertain and inform the awesome supporters of this blog and so that next step beckons!

Submissions are still open for guest posts which has now been extended to sharing excerpts of books. Got an awesome first page or a memorable scene? We are happy to feature it here in front of an awesome growing audience. Head on over to the submissions page for more information.

‘Raven Woman’s Tavern’ by Laura Koerber – Review

There were many things the people of Warrentown didn’t know about Raven…”

I’ll admit the first line of this book’s blurb caught my attention straight away and the reading experience that followed did not disappoint. The powerful prologue sets the scene of a remote forest setting where man came, destroyed and then left again but the constant being ‘Raven’ who is a powerful deciding figure among the trees and a place where this book finds it’s setting.

“Animals, plants and people, came and went, but Raven stayed…”

Most dystopian futures focus on cities or even the masses but Raven Woman’s Tavern homes in on the path less travelled and welcomes you to Warrentown, perhaps a forgotten corner of the world where a community of people are still trying to survive whatever happened out in that wider world. Many of them are older or just trying to get by and we meet near enough all of them along the way. It has all the feels of a Stephen King multi character piece but without the overindulgence because between them there is a real sense of community and their hub just happens to be a quaint tavern. Of course this is intentional because Raven is watching over them and protecting them with it.

The story begins to take direction as a group of young Militia turn up at the tavern looking for more than just a few drinks and their troublesome presence brings the a taste of what is going on in the wider world. After one of the group’s wallet appears to go missing they return yet again looking for trouble but instead receive a lot more. This is where things really kick up a notch because Raven starts to play with their heads and what is supposed to be a short path for them becomes a lot longer and for the sake of protecting the people of this small community. For one of them in particular this path puts everything into perspective and becomes an opportunity for Raven to recruit someone new.

Laura Koerber tells this immersive story with range and imagination. There are even a few deep metaphors about life and survival. It’s dark in places with some chills but also carries a deeper moral story about community. My only real critique would be for the ending to have a little less pace but for anyone looking to read something different with a dark fantasy edge then this is the one for you!

4 Stars – This review first premiered via Reedsy Discovery.

‘Judd’ by J.D Toombs and Erika Schulze – Review

A ‘high school for heroes’ tale about the power of accepting who you are paired with some unique world building…

Welcome to Aries High, a school for those with unique powers but in this world they are known as Fragments. The only problem is our main character and narrator Samael Judd doesn’t appear to have any powers… That is without mentioning the many pressures he faces for someone his age from stepping out of his older brother’s shadow to even making the basketball team and while he does his best to hide a lack of powers he’s also concealing his sexuality. If both are revealed the repercussions could be disastrous, at least to him anyway. There are only a few he can fully trust and confide in – perhaps the most realistic thing about the social politics of high school, something this story captures well.

There are some unique and interesting concepts in this world of Fragment’s and that world building is something I want to see more of. Terminology and abilities like ‘technomancy’ and ‘magnekenisis’ sound cool and these concepts are only really touched upon as most of the story focuses on Judd’s journey and his high school life which is most probably just the beginning. The symbolism paired with the struggle to accept one’s self is what you’ll find at the centre of this tale and it’s bravely executed. From fighting bullies to borrowing a new girl’s magical dragon to pretend you have powers – as I said cool concepts, there are even some awesome references to video games and music.

On a few occasions there were moments where scenes felt crowded with quite a number of characters present so it was a little difficult to follow and transitions between scenes did occur rather abruptly but overall Judd is a unique story full of drama that captures coming of age, explores social issues and celebrates diversity.

4 Stars – Reviews left on Amazon and Goodreads. Thank you to the Author for providing a copy in exchange for an honest review. Judd is released today – grab yourself a copy here!

Book Review: The Teleporter

A shout-out and thank you to fellow author Dave Williams for this awesome review of ‘The Teleporter’.
Make sure you head on over to his blog and show it some love!

Dave Williams

cover for The Teleporter

The Teleporter by Lee Hall

This is an entertaining superhero story about Kurt Wiseman, who’s bumbling through life. He loves booze so much, having a hangover on a Tuesday morning is not out of the ordinary for him.

Kurt once wrote a graphic novel — One Night in New York — and that seems to be the extent of his ambition beyond drinking at his buddy Douglas’s bar. Kurt could write another graphic novel, but hasn’t made the effort. And he makes minimum effort at his job.

But when an accident happens at his place of employment, Kurt’s life is changed forever. The kind of change along the lines of Peter Parker getting bitten by a radioactive spider and Dr. Bruce Banner shot with a gamma ray. These changes dramatically transform their lives.

Kurt’s new power to teleport cracks the cycle of lazing around at his job during the day…

View original post 145 more words

‘How to Market a Book: Overperform in a Crowded Market’ by Ricardo Fayet – Review

A comprehensive and valuable guide for any author looking to make a career out of their writing…

Finding good marketing advice about the ins and outs of indie publishing can be quite a daunting task but Ricardo Fayet has achieved this near enough flawlessly with this easy to read guide that’ll I’ll be returning to for reference for some time.

The subject matter ranges widely over 51 chapters from the basic mindset of readers finding you to your writing niche all the way to the intricate details of advertising on different platforms and so much more. All of this works towards the message that indie authors can be successful and can make money – there are even basic formula’s that math-phobic types like me could easily understand, it’s motivational and informative at the same time. From the tactic of ‘going wide’ to staying Amazon exclusive the information is all there and it’s up to date for the modern story teller. Any budding author or even those already published will be able to take away a multitude of knowledge which is also backed up with links to the many resources that probably led to the creation of this book. While this might be perceived as one big advert for Reedsy you cannot fault it for the amount of information and the help it provides.

I particularly enjoyed the analysis of advertising books through Bookbub, Amazon and Facebook each with their strength’s and weaknesses laid out. While marketing appears to be the biggest challenge for authors this book will give you no reason to believe that anymore because it’s normally something way before that as said in the conclusion – perhaps the truest statement of the book and reality check many authors need.

Just what does it take to find success as an author in a crowded market? Reading this book for a start because to me it’s an essential tool.

5 Stars – this review first premiered via Reedsy Discovery

Bookbub Featured Deal Promo Results

Well that was a ride… and I’m partially still on the rollercoaster of emotion, sales and everything else that comes with having your largely unknown book thrust into the hands of the mainstream… this is my reflection, review and hopefully knowledge passing-on post about how my Featured Deal with Bookbub went. Let’s dive in…

The who’s?

For those who just want to know the results, scroll down. For the finer detail start here…

Firstly who are Bookbub? In a sentence-ish; they are a big time distribution site that advertises books to a huge following with a somewhat promise of actual return on investment – they are hard to get in with, very hard and their featured deal is considered the Holy Grail of promotions. You can read more about them here in my post explaining how I got a featured deal… Authors can sign up to Bookbub, create a profile and then list their books. People can even leave reviews for them…

Who am I? Well for those who have arrived on this blog’s shores for the first time, hello, I’m Lee, I’m from the UK and I am an indie author of 6 books so far. I’m relatively unknown although I’ve been around for a few years now, my books have a moderate to small amount of reviews – I’m a small time scrappy underdog of an author trying to get the world to read my stuff and I don’t give up… In terms of book sales, I’ve sold around 1000 since 2016 through my various promotional efforts. I’m nowhere near earning a living from this but one can dream right?

Who were bookbub going to Feature from my backlist? My super hero comedy novella ‘The Teleporter’.

The Deal

After somehow agreeing to advertise my book, Bookbub agreed to feature it on Saturday the 6th of February in all their major markets. The US, UK, Canada, Australia and India. It would be advertised as Free to download and so I set the price to zero for that day. Because I have other books available I set them to 99 cents a piece also…

Top Book Promo tip: A Free book promo is a great way to get a lot of downloads. It’s a please all method that many folks will grab. Personally I tend to keep my free promo day’s few and far between – once every quarter is probably enough and even then for me it will be a different title every time.

The Result…

I’ve always had a rather funny relationship with Lady Luck. On the day of the promotion I was struck down with a rather bad spell of food poisoning. Even in my reduced state I managed to do some tweeting and social media-ing but things were not great for me, we’ll go into what I did to promote the deal below, however in terms of book promotional efforts let me refer you to the graphic…

I think we can all agree 10,000 plus downloads in one day for a small time nobody like me is pretty damn incredible. Now I know it was free but normally my reach for a promo like this is 10% of that. Damn, that’s a lot of downloads! The free downloads trickled into the next day with 580 more by the time the price went back up to 99 cents.

If my maths is correct and if 8000 of these readers actually read The Teleporter fully then I am set to make about 3 Grand from page reads…

Final Free Download count: 10,926

Due to my state of health I couldn’t properly track chart positioning’s during the day of the promo but it went to #1 in multiple territories. But that’s not all. For the day I set the price of my other books all to 99 cents or equivalent and they sold!

As you can see the numbers aren’t huge but every book I have available sold for actual money and so here comes another top tip: When promoting a book for free make sure you set your other works to a discount – this will near enough guarantee a little interest. Of course this only applies if you have other titles, if not grab that pen and get writing more books!

Here are the final figures of everything I sold after a week:

It’s quite funny that I only sold 1 paperback out of 10,000 sales. Thanks to whoever bought it, you are literally 1 in 10,000! Basically every sales record was smashed during this run with sales happening for a record 9 consecutive days after and so that brings us to…

The Aftermath

Now the immediate results were awesome but the real result of any book and it’s promotion is best measured over time. Boy this is where the real rollercoaster began…

Literally on the day of the promo KENP page reads shot up. From an average of 20-50 page reads a day to hundreds, the 10,000 readers had began their journey but that’s not all. Now The Teleporter was in front of newer eyes it began to sell even after it was free. Every day after the promo for a week it sold.

This is where a free promo or any promo will pay off because the exposure has pushed the book a lot further up the charts in front of new eyes. And then after a few days came the crowning moment…

The orange label of destiny found itself attached to my scrappy little underdog of a book. The Teleporter had become a best seller and made me, a best selling author… while my food poisoning had subsided and I was seemingly on cloud 9, things weren’t all celebratory…

Lessons learned the hard way….

Wholeheartedly, if I were to do Featured Deal again, I would. The results above you can see have turned a corner for my authoring career but and although I am relatively thick skinned there came a point where reviews started coming in and not all of them were positive. In fact the rating across the board for The Teleporter has dropped a little. It appears only the folks who didn’t like it are leaving reviews…

Lesson: When you present the mainstream with a free book they will download it no matter their taste. They see the price first and perhaps nothing else. Some of these folks might not like what they read and they will express that in sometimes scathing, hurtful reviews. This started to unfold by day 4 and it’s still unfolding, although there’s were so many more positive reviews, the negatives are the one’s we dwell on… As an author I know the reality of reviews, I am also an adult but sometimes things folks say can hurt. That is probably the one warning or take away I want anyone else to have from this: the more your work is exposed to the masses, the higher chance you’ll find someone who doesn’t like it. That’s okay and it’s normal because the whole literary industry is built upon it’s favourite word; subjective. Those who have left scathing reviews don’t really provide me with any valuable feedback so it’s kind of pointless. Either way it’s also quite hilarious to see people react in such a way for a comedy. It kind of makes me want to write a sequel just to get back at them.

Comedy is probably the most subjective genre out there, the gulf of different reviews has proven that. The highs have been high and the lows have been scathing – people really will tell you if they didn’t like a comedy… combine that with it being free and the emotion exploded. My author friend Karl on Twitter explained it way better than me..

Like most things in life we skim over the bad and embrace the good, and so that’s what I will do now…

The 2nd Aftermath…

I’ve never received so many new reviews in such short time. The amount of ratings The Teleporter had was below 20 and now it’s growing, good or bad, a rating is a rating. Here’s a couple of the better one’s…

But that’s not all because the aftermath kept on aftermathing…

By day 9 The Teleporter had crossed over 50 ratings in my home territory of the UK – just another awesome achievement. Ratings above all are proof of readership.

Factors for Success

I’ve explained everything the best I can but for anyone looking to successfully promote a book via Bookbub or not, this is the section for you because now I shall delve into what I did and why it worked… Some of this stuff might feel like a repeat but this is what you need to successfully promote your book:

Pro cover art work and banners to boot: Selling books starts with the visuals and people do judge them by their covers. I have invested good money in my cover art work and it looks great. Design for Writers deserve the credit for this but you need a pro looking cover to sell books! Combine that with a shiny banner and you are set.

A badass social media game: Due to my wonderful engaged following on Twitter I am currently killing it with tweets regularly being liked by hundreds of folks. Things have really stepped up recently and so that has to be taken into account for the success of this promo!

Distribution: The greatest struggle an author faces is making the world aware of their works. What did I do to spread that awareness? Of course Bookbub helped but I did these things also:

Used my mailing list: I have an email list of 80 or so readers. On the day I sent them an email with the above banner and information on where to buy my other discounted books.

Utilised that social media following: On the day I put out a blog post, put out a post on Facebook and plastered the link all over twitter to over 6000 followers. Using the right hashtags can increase visibility big time. In particular I took advantage of the #shamelessselfpromo movement that happens over on twitter at the weekend. My tweet is below:

Took advantage of having a backlist: The best way to sell books is to write more and have more available. Not only did folks download The Teleporter for free but they bought the others that were discounted.

I didn’t just rely on Bookbub: Okay Bookbub’s reach is awesome but I really wanted to make sure I got the most out of this promotion so I also advertised The Teleporter on a range of other promotional sites. Some were paid and others were free. They were:

E Reader News Today

Ebook Bookster

Indie Book of the Day

Bookrunes

Bookdoggy

Bookbongo

Bookhippo

Bookwerm

Bookangel

Pretty Hot

Itswritenow

Armadillo E books

Timing: This is a huge factor for success of a book promo. Without looking at genre and the time of year because that’s a thing, The Teleporter was available on a Saturday which is normally a busy day for internet traffic.

The Teleporter is a niche genre: Bookbub are incredibly hard to get in with. Authors try for years to convince them and it’s perceived your book needs to be award winning and highly reviewed to have any chance. My book is neither, while it was accepted by them a few years back it’s a bit of a wildcard but the humour genre has a small catchment rate – by that I mean it’s not like the thousands of crime thrillers that get rejected each day because nothing against crime thrillers but it’s a popular mainstream genre compared to humour, the queue is longer – The Teleporter stands out in genre which is probably one of the main reasons it got chosen. Plus it’s good, fu***ng good and seeing as this is the second Bookbub featured it, they must like it also.

Reviews/ratings: Although the amount of reviews the book now has is much bigger, beforehand it was 20ish which means it’s had some readership and those reviews were from the year of release all the way to recently. Recent and old reviews together show a longevity of readership.

Investment of money: Bookbub charged me over $200 for this featured deal and if you are serious about promoting books you need to invest serious money.

Concluding thoughts…

If I can get myself a Bookbub featured deal and 10,000 plus downloads then you certainly can and everything above is proof of that. Never before has my authoring profile been thrown in front of so much exposure and for that I am grateful above everything else. It’s been a rollercoaster of emotion and as I take a deep sighing breath of satisfaction, to me it was worth it. From the initial explosion of sales to the aftermath and even lessons learned and then the second aftermath, what a ride. This was my most important promotion moment as an author and it will hopefully be a huge turning point. Only time will tell.

The wonderful thing about this promotion is that it has proved indie authors who have a platform can also be given a voice and be successful. This featured deal was a victory for all of us indies and I’m incredibly proud of how it went. The best outcome is the fact my soon to be published authoring and blogging guide book had one section left blank to be written, it was a section that was going to explain my most recent book promotion efforts. Guess I better get writing!

If you do have any questions then please do drop them in the comments and for everything else book promo do check out my resources section.

To everyone who has supported me as an author and blogger, thank you and to those who have read this post, I tip my cap to you! Peace out and may the words be with you…

Coming Soon