I think sometimes its as simple as being committed and dedicated in order to get results over time as a social media author. While there are so many technical inputs and outputs, if you spend time trying to figure it all out, eventually good things are going to happen and even then perspective is everything. Just a few more likes, sales, follows or interactions than yesterday is progress. Take this whole deal seriously and serious results will happen.
We roll everything up into a snowball of expectations when really that work which is being laid down now might not pay off instantly, it could take years. Social media is a constantly moving conveyor belt where something you shared before might not be seen by those who you are visible to now. The work will eventually be worthwhile for those who do keep going and spend that time figuring out how to reach an audience and believe me, I know it’s hard but if you really want this, then you’ll get it, if you work hard.
Through all the algorithms blocking links and keywords to folks just not seeing your posts, there are so many things thrown in front of our attempts to hamper our progress online. The platforms have an agenda also but we just don’t know what it is. Write a book and share the link to your social media following, instant sales – I don’t think so ‘Marketing Experts’ of 2010. More like spend as much time as you can reminding folks you create stuff that is worth reading while exploring every possible way to trick the algorithms that you are not trying to sell something. The experienced veterans of social media don’t even spend much of their time pushing sales, they push themselves in front of an audience using conversation which drives visibility. Supporting others genuinely, that helps too. Be like them and you’ll succeed because I do, every day. Social first, media second will always win the day.
Since 2018 I have read and reviewed 120 independently published books. The pillar that holds my authoring and blogging brand together is reviewing other authors books and to begin with it drew some very favourable results – blog follows, new readers, author friends and even sales for my own works. Those things drove me initially because they are good things for me but then I realised slowly that I wasn’t just doing this for me.
While I would never ever consider myself some kind of hero for reviewing books, I now do it for greater reasons than just personal gain because in all walks of writing it’s the ‘everything else’ after that makes this whole thing worthwhile. Some of these things can come unexpectedly and that might be the true power of writing. Over those years and books reviewed I’ve forged a level of trust from you and from a wider social media following all driven by a desire to make authoring and writing better. As independents in this social media age we are representing future generations of wordsmiths who will enter this arena someday, an arena where gatekeeping is slowing diminishing, it will probably never go away fully but we can at least improve things. Amazon have given anyone a platform to publish, but it is our responsibility to make sure it is represented well. These days you don’t have to be ‘someone’ to get any type of acclaim in writing. While agents and big publishers look to hold on to how things were, times are changing for the better. Anyone who has written something can now be successful instead of someone else deciding that.
Authors reviewing fellow authors books makes the indie scene better for everyone. I have said time and time again that reviewing others’ works will also help you but don’t expect a direct return, don’t feel entitled because you reviewed a book and want something back because ultimately what you’ve done will benefit us all – you’ve made this journey better for everyone.