It’s nice to slip into the words of fiction again and get some much needed editing done. For me it’s been quite a while since I delved into any made up worlds as my blogging and non-fiction efforts have taken centre stage in recent times. That’s without mentioning the promotional efforts that have only just calmed down. The 3rd ‘Darke’ book and 5th entry to Order of the Following series is looking good – that may sound complicated and it probably is but that’s my style…
Right now, I’m just enjoying the creative editing process and I’m not sure when this last Darke book will be released. It needs some work and then it also needs some demand, if a few folks start asking for it then I’ll be inclined publish. Promoting a 5th book in a series only a handful of people have read is a challenge and so stand alone books are way more rewarding. Soon you can expect to see more promotion of the series before launching a pre order for my next release – the non fiction guide book which is currently being BETA read by some awesome folks. Things are looking good, so watch this space…
Remember if you’ve got a book review or even an article you want seen in front of a larger audience then get in touch as the Hall of information is accepting submissions.
Ah promoting the books, I’ve done this a lot recently and we’re back again to share methods, results and all things about the promotion of books. This is also a sequel to another post I put out at the start of the month and this time it’s literal…let’s dive in!
The aim of this post/who is this for…
The main aim of this post is to share results of a recent book promo run by informing other authors how I did it. This is with a hope they can use this info to sell some books. Much of this stuff can be applied to books that are stand alone, series, fiction or non and for all authors of every level – the self help guide book is coming next year… For those not interested in the full detail or a recap from last time just skip down to the actual start of this post…
To set the scene, at the beginning of this month I promoted the e version of my thriller/horror ‘Cemetery House’ by making it available for free via Amazon. My main aim consisted of two objectives in this promo run:
1. To get as many free downloads for the book as possible + some discounted sales after.
2. To promote the wider ‘Order of the Following Series‘ it is a part of. The next book in this series (Darke Awakening) drops at the end of this month.
The results of this promo run were unexpected and again quite good. While I have shared the results in the previous post the numbers have gotten a little better since.
A good promo run will give books long term visibility after and drive sales, sometimes these sales come days or weeks later.
Updated numbers from part 1…
Free downloads of ‘Cemetery House’ during this run
Sales of ‘Cemetery House’ after the run @ 99 cents:
Sales of other books in the series during and after the run
Sales of other books in my backlist
Part 2 actually starts here…
Okay so part 2 and book promo run 2 of September 2020 would see the overall aim widen slightly, and with all book promotion runs it’s important to set out a clear aim from the start. Lessons from promo 1 meant that we know when advertising a book that is part of a series, the other books in that series will probably sell also. This time around, the newest book in the series set for release at the month’s end was also available for pre order.
Aims of this promo
The aims of this promo were as follows:
1. To get as many free downloads for ‘Darke Blood’ a vampire occult thriller which is part of the wider Order of the Following series.
2. To get as many sales for other books in the series which are discounted @ 99 cents or equivalent in major Amazon markets.
3. To drive attention towards the next book in the series ‘Darke Awakening’ which is also a direct sequel to the book being promoted for free and will be available to pre order at the time of promo and the hope is to actually get some pre orders.
Strategy – how was I going to do it?
Like the previous promo this book would also be available for free through two days but this time on a Friday and Saturday (18th and 19th of September). My choice to use Saturday was to coincide the promo with Twitter’s #Shamelessselfpromosaturday which in recent times has driven a lot more traffic and attention to my posts. The writing community of twitter is something you should plug into, especially for promotion and engaging with other like minded writers. My following is above 4k and so this works as a good free boost. You can see the results and what that tweet looks like below.
Of course one method of social media is not enough to amplify my voice to tell the world this book is out there and free so I would also put out a post on my Facebook page to 500 likers and a blog post to nearly 500 followers on the 2nd day.
My main point of attack in this promo would be as usual to use a range of paid and free book promotion websites that advertise a book using extensive mailing lists and their own sites to reach readers.
Lets look at how it went, then I can share which promo sites I used and what factors of success were…
Darke Blood reached #3 in the Amazon UK Occult chart.
Darke Blood reached #1 in the Amazon US Folk tales/ Myth collections chart.
6 of the ‘Darke Blood’ sales on this day were free downloads that overlapped while 6 were sales at 99 cents.
The best moment of Day 3 was a single pre-order came through for ‘Darke Awakening’ which means that all three aims were now ticked.
Analysis/Factors of success
This was a decent promotional run with exceptional sales of other books in the series most of which were from the US. There was a time when I had only sold 13 or so books in the US and now that figure has been blown wide open. To get a pre order for a brand new release is also huge, although it’s only 1, it’s better than zero!
A huge factor in getting all of these sales and the pre order is listing the books in a series together via Amazon. This boosts visibility big time, especially when one of them is free!
Sub Factor of Factor 1
Just before the promo I did a little sneaky and amended the blurb of ‘Darke Blood’ on Amazon…. This is what I put before the blurb…
Coming September 30th – the next book in the Order of the Following Series – ‘Darke Awakening’ Pre Order Available Now!
At the time of the promotion the 3 books in the series had reviews/ratings in the two major Amazon territories (UK and US). Established books with some reviews always do well when given away for free and those that weren’t free had a good amount of reviews also which helped. Reviews and ratings are useful for selling books as they tell a reader how good/bad a book can be. Getting reviews takes time and so do numbers like this…
Price is a huge factor in this whole deal and I’m not just referring to everyone liking a freebie. The two other books are both priced at 99 cents or equivalent and this helped, perhaps if they were priced higher they would have been downloaded less.
The promo of ‘Cemetery House’ which was covered in part 1 resulted in 4 new ratings on Amazon soon after which directly effected the decent sales of it during this run. This is proof that one promo run can help another.
For this promo I used a few sites that are UK based and this directly drove more sales in that territory.
Great looking professional book covers, investing money and a social media following are all factors that help books get sold. These days I also use book banners which I made myself but for a little money you can probably get some made professionally and they are a nice little touch.
As you can see the two free promos side by side. The first one was indeed more successful and the top factor for that was labour day weekend in the US – people were looking to probably enjoy their weekend with a book or two.
The graphic below with free sales removed looks all the more impressive. Not only does it show paid sales after and during the promo but to date this is the best month of sales I have ever had in nearly 5 years of being published. Context: Upon release of Book 1 ‘Open Evening’ it sold 41 copies in the first month…
Book Promo sites
This whole deal sits on the shoulders of paid advertising and book promotion sites who help amplify that voice so folks can hear you shouting about your work. These are the ones I used:
Bookbongo – Cost $5
Ebook Booster – Cost $20
Bookrunes Cost – $25
Freebooksy (Thriller promo) – Cost $40
Bookzio – FREE
Book Hippo – FREE
Book angel – FREE
As you can see I invested less money for this promo which may have effected it’s overall success but I’m only willing to spend so much..
Traction takes time when it comes to books. Over the years I’ve learned a bunch and partially mastered all of the factors that go into selling them. I still firmly believe the best way to market and sell a book is to write another and another until you have a backlist, so keep going writers! Whether or not a book is part of a wider series doesn’t seem to matter.
Getting that one pre order made the whole thing a little sweeter, selling a brand new title is hard especially when it’s the 4th book in a series but the launch is hopefully bolstered by that handful of pre orders. The purpose of this promo was to help establish more readers for that series, did we accomplish that? Time will only tell…
Thanks for taking the time to read, I hope you got something out of this post that will help your writing and book promotion journey. Peace out!
Maximum book promotion activated! Okay, some y’all might be getting tired of me making another book available for free, but I promise you this is probably it for a while… and to paraphrase Thanos, this is a necessary sacrifice…
Darke Blood is Free to download today and for the final time this year. So if you like mystery thrillers with spooky small town vibes full of shadows and the unknown then this this the book for you! Halloween is coming after all! And books are a safe past time that involve not breathing on anyone…
This promotion is serving as a parallel opportunity to hopefully generate some interest in the sequel Darke Awakening which is currently available on pre order, some of you have already reserved a copy and have been amazing supporters. I look at the numbers of pre orders and sigh less now, so thank you but wait there’s more. The rest of the books available in the Order of the Following Series are currently discounted – this is also a limited time offer and quite soon they shall all resume their normal still very affordable prices…
Scroll down for a brief blurb of Darke Blood and the links…
Blake Malone is a stranger in an even stranger town and has come to sleepy Darke Heath for a new start, that is until his past becomes a mysterious blur and then he meets a creature of the night called Caitlyn Turner. Together they lift the lid on the Heath’s shadowy vampiric secret and look to fight the forces of witchcraft and darkness. With a cast of multiple likeable characters and a story full of twists, turns and revelations Darke Blood is a must read thrill ride of mystery.
Everyone else put this into your regional Amazon: B072LPNX3P
Let me know if you grab a copy or if you grab any of the books in the series, remember to leave a review. Thanks for reading, peace out, rock and roll man! Have a great weekend! I’m not at work for once, there will be snacks…