opportunity
Reaching 30,000 Twitter Followers
Everyday I am on twitter. And over some years I’ve learned a lot about the platform as well as a lot about myself. Reaching 30,000 followers wasn’t a solo effort because like most social media platforms, success is mainly defined by those you interact with and others ultimately decide your success. In this post I am going to reflect on how I got to that number.
There was a time not too long ago where my tweets seemingly fell upon deaf ears. And back in April of 2020 my Twitter was nothing like it is now but then things started to gradually change. During a time of uncertainty I was granted probably the greatest gift you can give a writer; time. And looking back, I spent it figuring out the best possible way to turn my Twitter into something much more than it was. And to me, much like writing, Twitter is a journey of self discovery.
With 3,000 or so followers at that time and not a lot of engagement I dove in to the platform. Using some stuff I’d already realised about the platform’s potential and with some consistency, things began to change. It took time, it took effort and it took a boat load of constant trial and error. Everyone’s Twitter is different but the application of trial and error is something everyone can do pretty much everyday, even just for a few minutes.
From figuring out what time the majority of my following is online to see my tweets to simply learning that replying to those who reply to you is incredibly beneficial for visibility amongst so many vital lessons. The time I spent self-learning about this strange but wonderful conversation driven app started to churn out results. From book sales to blog views, from followers to friendships and even important contacts who would help me with BETA reading or even editing of future works.
I was talking and people from all over the world started listening whilst that following was gradually growing. By the end of 2020 I reached 5,000 followers and year later it was 20,000. All of this was driven by spending time and figuring out the value of being conversational. That’s all this is at the end of the day and for someone who finds dialogue a natural habitat – lets face it, most writers do. I eventually turned my Twitter into something truly worth having in my life.
Books were selling every 10 days in 2020 and today its near enough every few days which is also driven by mainly Twitter. My presence and persistence has paid off in so many ways, from building friendships to even having a purpose to those sales.
All of what I figured out gave me the best chance for others to ultimately decide my success, and if I could sum up everything I have done for people to decide my success on the platform it would simply be this:
For all the things you want to be on social media, just be kind. Kindness sticks out these days and good people will remember you for it.
To those who do follow me on Twitter, now over 30,000 of you, thank you. I’ll be recording a special celebration Twitter coaching session this week which will be free to listen to.
Below you’ll find some of my better resources for Twitter success.
Twitter Coaching Sessions – Pt 1 and 2 are Free to listen to. Sign up to listen to the rest.
Building an Algorithm of Trust – for better results on Twitter
Tips for Better Twitter Engagement
Nine Years on Twitter – What I’ve learned
The Twitter Campfire Analogy
Twitter presents a wonderful opportunity for anyone to find success on social media. Whether you are looking to make friends or sell content, everything on Twitter revolves around connecting with others. This Campfire Analogy explains how you can reach others and find success on Twitter.

So you’ve set up a small campfire on the edge of some woods (you’ve created a Twitter profile).
This nice spot is adjacent to a path, that path is then connected to a much wider path where people walk, jog, cycle and appear along frequently. (Basically the wider twitter community, no specific demographics)
You begin to talk to yourself while the small fire crackles away. There is a little warmth but other than the low hum of your quiet voice it’s pretty desolate.
You then talk a little louder (your tweets are specific to your interests, if you’re an author you use the writing community hashtag).
It might feel like you are talking to yourself but that busy path is ever so near. (it feels like you are talking to yourself. This is normal for a while)
A little time passes and someone along that wider path hears you talking (the hashtags amplified that voice of yours).
This person then moves onto the path adjacent to that campfire of yours, (you’ve attracted the attention of a specific demographic you’ve got something in common with).
You talk to this person as they have just replied to you. (they commented on your tweet). It was a brief but a pleasant exchange. This passer by then decides to come off that path and sit at your campfire (congratulations, you’ve just earned a follower).
Because this follower responded to something you said, you now tweet more about the subject you exchanged engagement with. You also talk directly to them (you follow them back).
Other passers-by begin to hear this follower talking to you and some at the very least stroll past the campfire. This one follower has sat at a few campfires before and those who he sat with can see the engagement you are having, (mutual followers of that first follower see your tweets in their feed).
You keep talking and exchange engagements. Some of these mutual followers have now walked by and sit at your camp fire. You talk to them also (follow each other). These folks even bring their own logs and the fire grows in brightness and warmth (more engagements happen, subjects range).
More folks who have been to other campfires see your campfire is a two way conversation and come to sit by it. (Your following steadily increases because you are talking and including them and you are present consistently over time).
The subjects you talk about are interesting and engaging. More passers-by join the congregating people already by your now roaring fire. You’re going to need more seating soon but you keep talking because these passers-by have become important connections. They have invested in you and trust you because your word is good and honest which started literally with you talking to a campfire. How do you know what to talk about everyday – you get better at this the more you do it. It even feels warm inside…
Some of these passers by now want more from you and so they see you have a product or service available that they know will be trust worthy or will at least provide something which will make them feel good, (You’ve grown your own algorithm of trust over time, as an author or content creator these followers buy from you).
You share with these fellow camp fire members how you got to this point. They eventually take on some of what you have learned and in their spare time they go and start their own campfires and the cycle continues, (you see others being successful at twitter also, they didn’t give up and kept talking also).
Although this is a specific analogy in a perfect scenario, it highlights the importance of being social no matter where you start.
This post is inspired by another guide which you can read here. Thanks for stopping by!
5 Years Published: Some thoughts and lessons…

Time can be a funny thing and it has certainly flown since I first envisioned and then eventually released my first book ‘Open Evening’ back in 2016. We’ve seen pandemics, two different presidents and even hardbacks being introduced to Amazon since this book came out.
For a story based upon a bad dream I had during my teen years it has shaped a huge part of me and my author journey ever since I wrote down the events of that nightmare onto six sides of lined paper. While it sat amongst many of my writings gathering dust for some years after, eventually it would be brought back into the light and served as my great writing reset while also being my debut novel and probably being my most important publishing moment to date. This post is dedicated to some of the vital things I have learned through releasing that book and my wider path as a creative.
Books capture a moment and version of you in time…
I am going to defend it jealously but I am also not afraid to admit that ‘Open Evening’ doesn’t contain my strongest writing – why would it? Because between then and today six other releases have arrived in that time. That’s six opportunities to be better than the previous project. Literally hundreds of hours toiling away figuring out my own style and the English language in general stand between my debut and now.
The story to me is still strong, but the execution, that’s something all writers will always be trying to get better at and so O.E. captures my writing ability at that moment in time. This is a book based in the US but written by a UK based author who has never been across the pond – words and phrases don’t always connect but I’m not going to change them for the world, this book represents so many things I’ve learned in time and those quirks make it all the more meaningful. There’s almost a charm in early works by some creatives and this book perhaps has a little of that.
Every time I have gone back into the manuscript files to change back matter or correct the odd error I find myself unable to change anything more than that. It represents me back then and I’m proud of that version of me in time. This also means that if you do read this book first and move on to later releases, you should hopefully see my writing ability evolve.
Truth in fiction resonates big time…
You’ll find that ‘Open Evening’ contains a huge dose of truth in between the monsters, the running and the terror. My own high school days play out in this book but with the fictional volume turned up. From geographical elements to even characters, much of this story is influenced by real things, people and encounters. For it, you get one hell of a resonating and relatable ride. If you are able to find some element of truth to base your own works on, you’ll probably captivate readers. Combine that with the sometimes outrageous fictional ideas and we’ve got ourselves an immersive tale. That ‘truth’ model is a concept you’ll find in all of my works so this book paved the way.
There are some fictional influences also…
From combining the name of my old high school with the town where slasher film ‘Halloween’ is based all the way to Alien, Buffy and even Blade. Much of my favourite thriller/horrors are also represented in this book and I’ve found that paying homage to them in a story gives readers a weird nostalgic comfort. If you liked Final Destination or any of the stuff below, you’ll probably like ‘Open Evening’.
Social Media Following is everything to me now, but it wasn’t always…
I had a fraction of the following I have now when this book was released and still it sold relatively well at the start.
41 copies – most of which were paperbacks got sold on release. This was a record I have only just broken in terms of release month sales. Back in 2016, Facebook was my main platform along with this blog which also had a fraction of the following I now have.
My advice when it comes to authoring and releasing books: You don’t necessarily need a big following to start off with because as long as that work of yours is findable, readers will eventually gravitate to it over time.
Me: I worked on regularly releasing content before I got anywhere near the social media following I have now. Content will foster new followers.
I got busy writing and spending the time I had to create…
Like I have said before, time is probably the governing factor in all of my content and success. When’ Open Evening’ was ready to be released, my editor wasn’t available and then so I had a year in lieu to use and that’s exactly what I did. Just as O.E. hit its release I was planning my next and already had a draft of ‘Darke Blood’ ready to be edited. 8 months later I had two books out there all because I used the time.
The Free Promo(s) have been worthwhile…
Many authors are strongly against giving their work away for free but I’m not many authors and for the six times ‘Open Evening’ has been priced at zero, thousands of people downloaded it. This has led to me finding an important readership and has even boosted paid sales of other titles over time.
Damn, getting reviews is hard…
I’ve tried near enough every trick out there to try and get more reviews and all of that started with this book. From sending physical copies to bloggers who never even responded, let alone left a review to giving copies to perhaps ‘higher end’ indie authors only to see that same copy on ebay some time later. Reviews are so hard to get and this book confirmed that for me. Since publication ‘Open Evening’ has managed 30+ reviews in that time. A small figure to some, but to me and considering I had very little following back at release, a good number.
It is never too late…
You’ll see me preaching this on Twitter every now and then but the release of a book is only the beginning and from that moment after, the opportunity for a book to find sales, reviews, audiences and a following is always there. It is never too late.
Only you can write your book…
Writing tips and advice take many forms these days, from the awesome gems of guide books out there to social media, but only you the author can find what it takes within to write that book. It started for me with this fast paced high school creature feature horror but I have dabbled in many different genres while only really listening to myself and figuring out this wonderful craft.
Friends and Family were there for me…
As much as I am thankful for the support this book got at the very start, I will stress the word ‘were’ because after the release most of my family and friends disappeared. While back then it was kind of crushing I now understand that most of these people were supporting me and perhaps not the book which forced me over many years to go out and find my own supporters who backed both books and me. This became a blessing in disguise and I know some authors will never even get the acknowledgement from anyone they know for the work they have done so I am ever thankful for that initial support.
That initial support is how I promote myself today…
While most of my family and friends grabbed a copy of this book on release, they did so to support me personally and today that’s how I promote myself – as a person first and then my books second. Most of you reading this would have probably come from social media and might not have even read my works but you know who I am for that effort.
International pricing matters…
This is more of a practical lesson but for a while, my books never sold anywhere outside of the UK and this was mainly due to me not being fully in the detail about pricing in other countries. Be sure to do a little research just to see what is a fair price someone would pay in other places around the world.
Seek Professional Help…
My budget for most releases includes cover artists and editing – both of which to me are essential building blocks that make up the basic anatomy of a book. From word choices, structure and overall guidance; a good editor will help shape that work of yours. A good cover artist will also guide you – ‘Open Evening’ looks the way it does because of the professional help I got. The original cover I envisioned was way more elaborate but I know that those scratches embody everything I wanted to covey for a potential reader.
Keep Creating, Keep Learning…
The journey never ends and books once they are released will outlive us eventually. Books are a life investment and it’s important to learn what you can from releasing one into the wide world where anyone and anything can be said about it.
‘Open Evening’ represents the start of my publishing journey and for all it’s ‘charm’ this book is something I am immensely proud of giving to the world. There is something truly genuine about fostering a story from scratch and writing it with your heart and then offering it to the world; perhaps that’s the most genuine thing a human can do. To me, its certainly up there, so no matter what happens, embrace your art, learn from it, keep creating it and in this case embrace the unexpected.
Joining Patreon
As mentioned recently I have taken the rather uncertain step towards authoring and blogging being a potential career by joining Patreon. Yesterday my first guide post launched rather softly and that is going to be my approach to begin with. Gradual has always been my key to success in any new venture and social media is a tough arena to launch new ventures in.
My ultimate goal is to help others in the world of authoring, blogging and creating because helping others is fulfilling and being known for that has presented me with an opportunity. Over the past year I have experienced enough growth to justify my work to have a certain value and so Patreon feels like the best choice to showcase future guides, book promotion results, writing tips, social media tutorials and even my fictional works. Most of this stuff is what my readers and followers want and I have a plethora of work planned for this venture. I hope it is received well while some of you on here consider joining me over there.
This blog will still operate at normal capacity. Lee’s Hall of Information will continue to provide readers with book reviews, weekly rambles, guest posts and all the usual content you can expect as a follower for free.
While some might think joining Patreon is just a cash grab, and there has already been some frosty-ness shall we say towards the idea of my blogging work being monetised but those who do choose to join my Patreon will be rewarded. The incentives range from a basic shout out on social media all the way to a free digital copy of my book ‘Consistent Creative Content’ and the higher tier will also include exclusive one on one Q&A’s. For now all of my future guides will be available first on my Patreon first and then eventually they will make their way to here, my base of operations. You can find all of the relevant information here.
The first month of content which includes a few guides and some exclusive fictional work will be FREE to read. I would have never got to this moment if it wasn’t for the loyal support you guys have shown for this blog. Whether you are a blogger, writer, creative or just a reader, I hope you’ll join me in this new venture that dreams are made of. Rock and roll man!
Lockdown Equals Opportunity
Hello friends, today’s re-blog takes into consideration the fact many of us are in lockdown conditions right now- but there’s opportunity!
What a week this is shaping up to be. I mean is this the run up to the final episode of 2020? We’ve got lockdowns announced left right and centre along with an election across the pond. It’s felt like one hell of a long slog to get here with March literally being three years ago, or so it seems…
While in an ideal world it’s fun to compare this present reality to one of our favourite or not so favourite shows (Game of Thrones, cough, cough…), in real life there isn’t the luxury of fading to black and rolling to the credits, or blaming the writers who secured a gig with Star Wars just before they started production of the final season…
Over here in the UK – or specifically England, we’re about to face a second lockdown. Having been there before and because so many of this blog’s…
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Calling Authors and Bloggers! – Unique Opportunity Alert!
Hello loyal followers, readers and passers by. I do hope December is treating you well. As some of you may know next year I am setting my sights on releasing a self help authoring and blogging guide book.
This project I hope, will be an inspirational and hopefully culture affirming experience designed to help those looking to get into writing/blogging and for those already on their journey. The key word here is ‘Inspirational’ and while this book will be filled with guides and help taken from my own experiences my ultimate vision is for it to inspire those who read it.
Therefore, I am calling on the wider writing community to help in the form of a unique opportunity to have your very own quote included in the book. Some of you may have seen my recent tweet, the annual tweet I put out looking for book rec’s for 2021 and this time I have included a question. You can find that tweet here; but I will happily accept any correspondents on this blog. Just leave your answer in the comments. Seeing as there are some wonderful bloggers and writers who follow this effort, I thought it best to include you by writing this post.
Here’s what I am looking for:
1. Your book or blog link.
2. One sentence of advice to someone with dreams of becoming a writer/blogger.
* If I choose your quote, I will reach out and ask you for permission to use it in the book.
Lockdown Equals Opportunity
What a week this is shaping up to be. I mean is this the run up to the final episode of 2020? We’ve got lockdowns announced left right and centre along with an election across the pond. It’s felt like one hell of a long slog to get here with March literally being three years ago, or so it seems…
While in an ideal world it’s fun to compare this present reality to one of our favourite or not so favourite shows (Game of Thrones, cough, cough…), in real life there isn’t the luxury of fading to black and rolling to the credits, or blaming the writers who secured a gig with Star Wars just before they started production of the final season…
Over here in the UK – or specifically England, we’re about to face a second lockdown. Having been there before and because so many of this blog’s followers are facing similar circumstances in other countries I can wholeheartedly say that with a lockdown comes opportunity. Now I’m not talking about the business shark antics that take advantage of someone else’s misfortunate – what do you think this is the 80’s? But when the first lockdown hit back in March I eventually realised people need content for a distraction. Because I had the time to focus more on producing content, the numbers, follows, book sales and pretty much everything went up. This blog has faced more success this year than ever before!
If you have something to offer in this world that will serve other people, offer it, especially now…
Those who can produce content, right now this is your opportunity, not only does it express the importance of you personally carrying on, but someone somewhere will appreciate your efforts. It’s a circle of well-being because for me expression through words makes me feel good and my hope is that those good feels are passed on to readers. The world is in a state of flux right now but those who can remain doing what they did before without endangering themselves are serving to preserve what will be left after this era has gone. We as humans have always looked to escapism to survive the crap that is happening out the window, be that escape for someone. You’ll find purpose in creativity and content trust me.
Carry on, write that blog post, produce that video, put out that tweet, review that book because you’ve probably got the time now, seize it because lockdown equals opportunity!
Weekly Ramble #86

Reviewing 41 books in just over 10 months is up there with 2020’s finest moments for me. These days book reviews are the anchor of premier content for this blog and they make the whole thing seemingly tick. Not only do they provide content that an audience likes but with book reviews comes a plethora of opportunity.
Although I’ve said writing more books is probably the best advice I can give for marketing, first of all you have to convince people to invest in you before they’ll invest in any of those books and so comes that opportunity. Reviewing books by fellow authors will get you more personal investment than any marketing trick or tip out there. It proves you want to contribute to the industry and be a part of it. You’ll be seen in a trustworthy light, and with trust comes loyalty. This will take time and all good things do.
Let’s face it, if your an author you know the struggle to get reviews, if your a blogger you know the struggle to get reads, I know it too and so I set out to fight back by helping others as I would wish to be helped – that’s all this is and the road to being taken as a genuine and respected figure in blogging and authoring is paved by giving back. The best forms of engagement rely on being genuine, honest and giving without expectation. I’ll say that word again trust. Commenting on another blogger’s post will sometimes make their day and most of us know how much a good review can help an author’s general mood.
And what do I expect in return – well here’s the wonderful thing, I actually expect nothing back because reviewing and helping authors is done out of mutual feeling so if I get anything out of it, that’s a bonus. This whole deal is a state if mind and importantly above all I’m reading wonderful books – something I have loved doing most of my life. If you can fashion a passion into a worthwhile cause then you are a better person for it. There have even been better outcomes than selling books or getting reviews because now I regularly connect with authors through email, twitter and this blog. Some just want to talk while others run ideas by me, not that I know much but I’m happy to help.
To all the authors I have connected with through reviews and social media endeavours, you were the one’s who got me interested in your work and pushed me to this achievement so thank you. Where do we go from here? Well the year isn’t out yet so you can expect this Hall of Information blog to do what it always does, to review more books!
This new book may actually be quite good…
I say the title of this blog not with the intention of tooting my own horn (who else will?), but to really express pride in the work I have done recently. My latest project ‘Open Evening’ has entered the very much enjoyable next pahse called editing. Reading back and writing additional content along with correcting the old, I am convinced this book will have some appeal.
The narrated text is quick, with our main character being witty and somewhat aware of the genre. This puts an interesting yet original spin on the story. My intention in writing has always been to find some element of originality. Like with many titles, the actual content may not be original, that’s hard to find these days but the actual story delivery is original or different.
Cliché is something every story teller will cling to but in horror fear of the unknown is the greatest tool available. What it could be strikes the imagination into frenzy of reactions we all express in different ways. Jump scares are cheap and quite difficult to put into a book. I very much prefer to use the unexpected in a different way and that’s what turns pages.
My plan is looking like its coming together with my work already done being something I am very proud of. Horror is a high selling genre that I very much intend to tap into. By the end of 2015 latest ‘Open evening’ will be ready to move towards a professional edit. Hopefully by summer next year some of you will be holding that book in your hands. But who knows, as I said the unknown is sometimes what keeps us reading.
I would like to take this opportunity to plug another blogger who is a good friend of mine. Matt Streuli has found some success recently with his mental health blogs and has made it on the Huffington post well done to you sir.
My facebook page following has grown in recent times, thanks to all for the likes old and new.
Happy Halloween everyone and remember who really knows what could be lurking in the dark shadows…
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