Twitter Coaching Sessions – Coming Next Week

And so a new venture emerges with the aim to help fellow Twitter users navigate their way to success. This month I have been busy recording an exclusive series of audio sessions all about my journey on Twitter and now I am ready to share it with the world! That is of course after getting over the fact I am not a fan of hearing my own voice recorded…

Next week I shall be releasing the first four sessions over on Patreon while Session’s 1 and 2 will be free to listen. The first two sessions are over thirty minutes and my aim is to then release everything else exclusively to Patrons who sign up for less than $2 a month. So just what will these audio sessions be about?

Having spent nearly 10 years on Twitter I’ve learned a lot about the platform, from what to tweet about to what makes a perfect profile to even more technical stuff like selling books regularly and constantly increasing my following. In January of 2021 I had around 5,000 followers and today it is nearly 30,000. Back then I would sell a book through Twitter every 10 or so days and now I sell a book nearly every other day. My aim is to pass on all of my wisdom exclusively to Patrons and this series of coaching will consist of multiple sessions covering pretty much everything I know to find success as an author and content creator online.

It has taken me many years to figure out social media marketing and these sessions will equip you with the best possible chance in hopefully way less time it took me.

Promoting this new venture is going to be quite a journey especially on the social media platforms that will probably try to hide much of my advertising efforts but I’ve got this far so I am ready!

You can find my Patreon here where there are a few guides and some fiction currently available to read.

Book Promotion Results – April 2022

And so I’m back to share my most recent book promotion results. Those who do follow me on Twitter might have seen my efforts last weekend and so I am here to share my results with a hope it may help a fellow author.

Brief Intro

For those who don’t know me, my name is Lee Hall, I’m an indie/self published author of seven books from the UK. I’m a huge believer in helping and supporting other creatives in the community and the majority of my success has come from building trust with others. I also never give up and my dream for the world to read my words is getting closer by the day. Using mostly social media, I regularly sell books around the world but every now and then I’ll give those books a little extra help by way of some paid advertising.

Some Basics

So what do I mean by book promotion? Well to me, book promotion is a large umbrella of variety that covers many different methods to sell books. As an indie and someone who began this journey at zero much like many of you, I have determined that sometimes, selling books is really hard but not impossible. Its all about visibility and making people aware of your work.

There are a plethora of ways to increase your visibility and the majority of mine comes from Twitter where I have over 25,000 followers – something I spent a long time working at growing. From this, I normally manage to get sales roughly every other day which is awesome but every now and then I like to give my books a bigger push.

My Aim

From the seven books I have published, four of them are a part of the Occult Order of the Following Series which is horror/thriller in genre. My next release is going to be the fifth and final book in the series and so my aim for this book promotion was to increase my sales for theses titles.

How?/Methods

So how was I going to promote these 4 books? By way of some paid advertising. Over the years I have used many different book promotion sites which are basically websites that offer a range of advertising for a fee while some are free. Many of these sites have access to large mailing lists which can help get those books in front of newer eyes. This method normally focuses on selling digital books and my e book sales have always been stronger than paperback.

Basic Tips:

Generally, the more books you have available, the more cool things you can do to try and sell them.

Free is good for visibility: For those who do have a series like me, pricing Book 1 for free in digital format and then discounting the others to 99 cents or equivalent will help sales. Book 1 will most likely attract readers who then will hopefully check out the series. Those with e books enrolled in KDP select will be given a number of optional days each period to price your book for free.

Create a Series Page: Amazon allow you to create a separate page for your series which also helps for visibility. Having this link to share helps direct readers to your work. Here’s mine.

Time and Urgency: Running a promotion for just a short time really helps create a sense of urgency – Amazon allow five days for a book to be free but one or two is perfect.

Invest with Money: I’ve said this before but if you want serious results, sometimes you have to spend money for that.

Spread across Platforms: When I run any promo, normally I create a post on here where my 900+ followers will see. I also do some stuff on Instagram and of course Twitter. This cross platform spread helps get the word out.

Book Banners: Book Banners work quite well for a nice visual that can be shared across social media. Combined with a professionally designed cover, they help. I created this banner myself and there are plenty of decent online Photoshop sites out there along with licence free image sites like Pixabay.

Who did I advertise with?

For this promo which I ran for just one day on Saturday April 9th 2022, I advertised with Free Booksy and their awesome series feature which allowed me to link the rest of the books in my Order of the Following Series beginning with Open Evening (Book 1) which was free.

Stacking Promotions: Normally during any promotional run I will advertise with multiple sites, this is known as stacking, but for this promo I used just Free Booksy. They offer a range of advertising services and not just for series.

This was the first time I had used just a single advertiser. And so, on with the results!

Results

There are two main ways in which I look at the results. Firstly the free downloads of Book 1 Open Evening:

Just 3 downloads shy of 300 for a single day with just a handful over spilling the next day was a fantastic result. With 6 different territories taking part and considering this was a promo with a single advertiser, I am happy. But, did the free promo entice any paid sales for the rest of the books in the series?

The answer is yes! And I haven’t seen that many paid sales in a single day for quite some time and because I have never ran a series promo with just a single advertiser, this is a personal best!

The most popular title seemed to be Book 4 Darke Awakening which had a rather quiet release back in 2020 and proves my theory that it is never too late for a book to find sales!

Now the best indicator of a good book promotion run isn’t the day of the run but what happens after. And a good book promo run will continue to bring in results for some time after. Seeing as this run was only a few days ago, here are some more results:

After a very dry spell in terms of KENP page reads, they finally sparked to life. All of my fiction is on Kindle Unlimited and so that extra visibility has boosted page reads!

It might be unrelated but the day after the promo, my super hero comedy The Teleporter hit 180 Amazon ratings! So perhaps this promo even brought in other books in my bibliography.

Factors for Success

With nearly 400 digital copies of my works finding readers, let us look at why this promo run was a success:

All of my works have professionally designed covers which is a must for that first visual impression. Check out Design For Writers – they do some fantastic work and have done all of my covers;

Some reviews help and every one of the books in the Order of the Following Series have at least 5;

I have a series page on Amazon which means all of the books in the series are in one place;

The price reduction across the series pretty much guaranteed a few readers looking for a bargain to grab them and because this was a one day only deal, the urgency probably motivated that;

I invested money in the promotion and sometimes you have pay serious money to get serious results;

My social media game was on point. Not only did I put out a post on here but during the day I was active on Twitter and made sure my audience knew about the promo.

Final Thought

I do hope this post has helped in some capacity because marketing and selling books is an uphill struggle for most of us. These methods seem to help but there is always something else to do be done. You can only do what you know at the time. My advice would be to take your time and try and few things at once. It is never too late for a book to find readers and my first book Open Evening which was released in 2016 is proof of that!

Thanks for reading!

Here’s a short list of resources that will hopefully help with your book promo efforts:

A list of Book Promo Sites

Book Selling Troubleshooter

Free Book Promo Guide

You can also find a whole host of book marketing and social media advice in my guide book Consistent Creative Content which can be found on Amazon!

Indie Book Rec’s : Non-Fiction/Memoirs

In celebration of #indieApril over on Twitter and because there are some wonderful indie books out there, I’ve put together a series of posts recommending some awesome works I have read over the years.

This post is dedicated to the genres of Non-Fiction and Memoirs so here are some books I highly recommend:

‘Break Them All!!: A Modern Era Awakening!’ by DRTao

A unique mind opening insight into breaking the shells that govern our existence…

Full Review

48720608. sy475

‘Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon’ by Dale L. Roberts 

Essential reading for marketing books effectively while gaining a better understanding of Amazon key words and beyond..

Full Review

‘The Art of Reading: How Reading Can Help You Become a Better, More Productive Writer’ by J.D. Cunegan

A relatable and open guide about reading to improve your writing…

Full Review

‘A Squatter in London’ by Irene Pylypec

An enjoyable well written memoir about a young lady who embarks on a travelling adventure…

Full Review

squatter in ldn

‘From Voiceless to Vocal’ by Danielle Larsen

Candid, brave and ultimately inspirational…

Full Review

‘Born in Stockport – Grew up in the Royal Navy: Book One’ by Maurice Perkins

An entertaining and gritty series of real life tales told with charm…

Full Review

Thanks for stopping by and be sure to use #indieApril over on Twitter to show your support for indie authors and their awesome works!

‘The Art of Reading: How Reading Can Help You Become a Better, More Productive Writer’ by J.D. Cunegan – Review

A relatable and open guide about reading to improve your writing…

J.D. Cungean presents a relatable and open guide about how reading and the wider realm of consuming stories in various mediums has shaped his own creativity over the years. Using an approachable conversational style, the case for reading more to become a better writer as mentioned in the subtitle is presented using the vast experiences Cunegan has while also being aware that not one thing works for everyone – any level of opinion here is provided with care and appreciation for the reader. I found the majority of this book relatable and even reassuring, as a writer who believes reading is fundamental to the craft of writing and sometimes we have to do all we can to expand our ability and find inspiration – this books tells you where it can possibly be found.

“Inspiration can strike in an instant or over the course of several years, it inevitably changes the entire complexion of your life…”

Of course reading fiction is just one aspect explored in this guide as tributes are made for many forms that one can consume stories or writing to improve including comic books, television and even musicals. In a world where solid advice is mostly subjective in writing, this book does a good job of laying out as many ways a writer could improve their craft by consuming the various mediums of reading. For anyone looking for more ideas on where to find inspiration for their own writing, this is a great place to start.

4 Stars – Reviews left via Goodreads and Amazon

Available now in Paperback – Consistent Creative Content

Like I always say, you can do this, quite simply because I did and you might even leapfrog anything I did…

What exactly am I talking about? Success in blogging, authoring and social media-ing because my guide book guides you towards it, and now in cost effective paperback!

With this book, I originally envisioned a digital only release due to the fact I only really sell e books but recent demand has taught me to change my stance and admit this may have been a slight oversight on my behalf. The learning curve here is to listen to your readers and so many wonderful folks asked for this to be released in paperback so here it is.

So what is Consistent Creative Content? Well kind reader, CCC is a part memoir and part guidebook that lays out everything I have learned on my path to 6 books in 5 years being published, gaining over 10,000 Twitter follows and how I turned this blog around to a near 900 plus following – I have even started to make money on this journey and now this book will guide you toward that. From marketing yourself to the basics of social media, there is even a stack of quotes by fellow authors and bloggers that I have connected with over the years. Above all this book teaches you to find happiness on your path and that there is no substitute for hard work.

Here I stand regularly selling books and with a loyal engaged following. All of it because you guys support my Consistent Creative Content across platforms. This book would make the perfect gift to give to the blogger, author or creative you know this season. You’ll find the link below and also some extra resources that are samples from this book. Thank you for the support kind readers!

Basic Blog Content Ideas

Twitter Basics – Stuff I follow everyday

The First Pages of Consistent Creative Content

Book Links:

US Link for CCC

UK Link for CCC

Top 5 Guides of 2021

Writing guides that help fellow authors, bloggers and social media-ers has become a vital pillar of my content in recent times. There’s a reason why this here blog is followed by over 900 good souls. Helping others also feels good and then seeing them succeed via some of my advice is even better. This post is dedicated to the top 5 guides I have put together this year, most of which are centered around book promotion, selling and social media.

5. Let’s talk about… why your book isn’t selling…

Viewed an impressive 400+ times this year, this post is dedicated to helping authors find all kinds of ideas to sell their books before and after publication. You can read the whole thing here.

4. How I landed another deal with Bookbub

Those who have been around a while will know that this year a major turning point came for me in the form of a BookBub Featured Deal for my super hero comedy novella ‘The Teleporter’. 10,000+ people downloaded it in a single day. Shortly before the promo run I put together this detailed guide on how I got the featured deal. And for those asking, a BookBub featured deal really is worthwhile.

3. Book Promotion Results: April 2021

April 2021 serves as a record holder for so many things. It was my first $100 royalty month, it was also the month where my highest amount of paid sales happened in a single day. This guide highlights how I did it.

This one always gets a lot of attention and you might have seen me sharing the link for it on Twitter rather ironically. Link dropping is a rather interesting subject on Twitter and this guide shares how to sell books without dropping a link. With a viewership of over 500 its one of my best performing posts of the year and probably will be for some time. You can read it here.

1. A Concise List of Book Promotion Sites

Any my most viewed guide of 2021 is a list that many authors including myself use as reference, hence the fact it will probably be evergreen. I update it regularly too and book promo sites are a wonderful way of advertising your books. Check it out here.

And if you are looking for more guidance on authoring, blogging and social media-ing I have a guide book which is coming to paperback in the next few weeks.You can find more information here.

Thanks for reading and stay safe!

Let’s talk about… The Struggle for Reviews

And we thought selling our books to people who would actually pay money was hard. If that was the big victory then getting them to leave a review after is a whole different challenge so let’s talk about that struggle.

This post is partly inspired by a message I received over on Twitter from a fellow author struggling to get more reviews for their work. Of course, like all authors who approach me in need I did my best to provide some advice that is both practical and thought based.

I’m going to break down in detail the whole deal of that struggle to get reviews with a little overview, some story telling, some solutions and even tips on how to get more.

Initial Overview

I’ll admit now that there are no real quick fixes, like anything in writing, my advice is subjective but let’s all agree first and foremost that finding reviews is really really difficult. Over the years and through much struggle I’ve concluded that the reason why it is so difficult is because the average reader never thinks to leave a review. Back when I used to read Crichton or King novels way before being published, never once did it cross my mind that they needed my review and they probably didn’t on an individual level.

But now, we stand in a shiny new era of publishing and this new-ish social media self published indie generation have only really just emerged in the past few years (a decade at best), that is of course only a slice of the author pie as I would like to acknowledge anyone else published through traditional or smaller presses. Our struggle is the same, but only recently has it become so apparent because a lot more folks are self publishing and the spotlight from social media makes everything way more heightened.

Readers just not thinking to leave reviews is both logical and hopefully reassuring to you and that’s what this post is designed to be, an objective viewpoint to hopefully reassure and help. So, how do we deal with this struggle for reviews. We’ll get to the logical/practical soon but first comes the story which aims to reassure…

Read the rest here

‘The Genius’ Guide to Bad Writing’ by R.T. Slaywood and R.C. Martinez – Review

A refreshing outlook on writing and publishing that’ll make you smile…

From the very start I had a smile on my face while reading this short but fun guide designed for writers who are ‘plagued by success’. The whole subject of art and creativity is too serious and rigid for the most part and this book breaks down that barrier while also being fun. Already from the reviews emerging I can see it is bringing fellow creatives closer which can only benefit others.

To have this kind of approach to an industry that continuously slams the door in the face of many brilliant creatives it’s refreshing and fun to see it being perceived this way. I loved the interactions between the authors in every part that told its own side story while also being very relatable.

Take a few moments to read this book and bask in the enjoyment of two writers who have earned my respect for their refreshing and comedic outlook on the craft because good comedy is rare and this type of comedy is my favourite. You’ll probably learn and thing or two also. While some might not know how to handle this type of reading, the best thing you can do is embrace it because it’s enjoyable and between those lines and in this book is a lot of truth.

5,000 Stars – Saw this on Twitter the other day and thought I’d check it out! Well worth a read!

Book Reviews: Some Quick Tips

The struggle for book reviews is real and while I put together a much longer guide about that struggle here are some quick tips to get more of them and how to deal with said struggle…

Leave a message in the front and back of your book to tell readers that reviews are important – this is obvious but sometimes overlooked. Many readers including me once upon a time never thought of leaving a review for a book. Remind your audience.

Fill that gap elsewhere by reviewing other authors works. You probably know how it feels to struggle for reviews so helping the industry will eventually help you. Plus reading, that’s supposed to fun right? But seriously, if you do help a few authors they might be inclined to return the favour but don’t expect it. Above all you’ll earn some trust and maybe even make a friend or two. Book reviews are partly the reason for my social media success.

Think about some book promotion or advertising because a lack of reviews is probably due to low distribution/visibility/sales. Theory would suggest that more sales equals more reviews… There are a stack of ways to advertise your book and I tend to use book promo sites every so often. The higher end sites also have higher end readers who review. More about those sites here

Shout about it in a few different ways because communication is key just like the first tip. On social media talk about the importance of reviews and then when you do get a good review share it and say how much you appreciate it. Make a thread on Twitter or put a review billboard together like this one…

Give incentives to reviewers because sweets for the sweet… from sending a reviewer a signed book to saying thanks to even giving them a shout-out or putting their review quote on the cover of a future release – these things provide some incentive for reviewers to share their thoughts.

Organise a pre-release and offer copies of your book to readers on the condition they review it on publication. If your self-published this will be easier, but basically offer your final manuscript to readers to review it early.

Try to compartmentalise the feeling of that struggle because it will never really go away and take it from me, my comedy ‘The Teleporter’ has over 130 reviews and I’m always wanting more because the chase is endless. I also have seven books published so if I spent every hour of every day worrying about the struggle I would get nowhere. My advice is to work on other things. Write that next book or blog post. Be busy and it won’t even cross your mind because that struggle is a state of mind.

Appreciate that it is really hard not just for you but for everyone published because it really is hard to get reviews. My debut book that dropped back in 2016 has 34 reviews and has sold thousands of copies. You are not alone.

Approach a book blogger because many of them are always looking for something new to read. Of course check out their blog and see if your work fits within their taste. Try to be personable in your approach. As a standard, offer a book blogger a free e copy for that review and be sure to read their submissions policy if they have one.

Talk about it with other authors because my Twitter DM’s, comments section on here and my Patreon are always open for any author in need. Reach out to one another because together our struggles are smaller, especially when we talk about it.

Time, above all is your friend here. Good things in writing take time and reviews take a lot of time to collect for a book which will be around a lot longer than all of us. Remember that. Most of these tips are long game style methods. Be in it for that journey.

Thanks for reading, this post is just a preview of another I have planned soon over on my Patreon which is my latest venture and a place where I intend to help more authors with coaching and future guides. If you sign up to one of my tiers you’ll get a free copy of my self help book Consistent Creative Content which has a whole section dedicated to reviews. Peace out, rock and roll man!