And so my quest to promote books continues and this one promises to include a new book promotion site, hitting the $100 royalty milestone and an impressive near two week book sales streak. Welcome to Part 2 of my book promotion results for April 2023 which will dive in to the details of another book promo run which happened the weekend after my last.
This post first premiered via Patreon where you can find all of my exclusive and best marketing guides, audio coaching and even some fiction. Check it out here.
Let us dive in!
Aiming for Paid Sales
For this promotion, my aim was simple, paid sales and some of which were discounted for my guide book Consistent Creative Content. My aim after that first objective was to push CCC up the Amazon charts and even consider trying to get it to best seller within its chart – something I have come close to before with this book and this kind of thing requires a specific strategy.
Running this promo as a price reduction with some advertising should drive paid sales and considering the genre (non-fiction) I was expecting good things. From experience, a good non-fiction book will sell nearly 5 times more than any fictional book, this ratio is pretty much bang on for me so there was a little expectation here.
CCC has been priced at $3.99 in digital for the best part of this year and has rarely been changed hopefully making this discount lucrative.
A Specific Strategy
So for this promo, things were a little different from last time. Using a free book to make sales for a wider series was out and instead I’d be aiming for all paid sales. This meant my chances of breaking even or perhaps making a profit were increased as well as seeing my guide book climb up the Amazon paid charts. Generally the higher price a book is, the more it will move after someone purchases a copy so my specific strategy for this promo was to discount my book and advertise it at that price and then gradually put up the price over a few days. With sales slowing down after th
e initial discount promo, the price increase should offset and hopefully help the book remain high in the chart or even go higher.
This specific strategy of gradually increasing the price after a discounted promo is how I managed to get my super hero comedy The Teleporter to best seller back in 2021.
On the 14th and 15th of April 2023 my guide book Consistent Creative Content was discounted in digital at 99 cents. Here the results.
As you can see sales peaked on day 2 of the promo with then a further 7 sales on the 16th and then 2 of the 17th as the price was gradually raised. I even made a single paperback sale in Australia.
In terms of chart position and seeing as most of the sales came from the US, CCC jumped from 1000’s in the Amazon US Writing Skill Reference chart to number 3. Even a week after the promo it managed to stay in the 200’s which should help with some visibility.
Overall, with these numbers and the chart position, I’m happy although best seller would have been nice. Now let us overlay this sales with the promo from part 1.
With the free promo numbers included, 700+ books were shifted which for me is great month. Now let us look at paid sales.
A few years ago this would have been a personal best number for paid sales in a month and even now its a top 3 of all time for me. A huge factor for success here is having multiple titles available meaning you can do more in terms of promotion. Back List is King!
Let us look at who I advertised with for this 99 cents promo:
Robin Reads – Day 1
E Reader News Today – Day 2
Goodkindles.net – a newer book promo site that I advertised with for both days of the promo.
Probably the big question here is how much money did I make from both promos. Considering I paid for advertising with both, this is an important point.
My total advertising spend for both book promos: $263
This may sound like a lot of money and to me it is but in order to make serious progress you sometimes have to spend seriously. Now let us take a look at the financials.
First of all, money I have made before the promo in the months of January, February and March of 2023:
KENP page reads has been a big factor here. Having all of my fiction enrolled in Kindle Unlimited has helped big-time.
And let us look at how much money has been made in the month of April so far:
So the profit total for this year is: $273
This means my costs for this promo have been covered with a $10 profit, so the drinks are on me… Or shall I say the drink is on me but this is still good progress. To run book promos that can basically pay for themselves is fantastic progress and it is not the money which matters the most. Finding new readers, future readers and reviews long after the promo is what that money goes towards.
It has taken me some years to progress towards this point, but now I shall take a rest from paying for any kind of advertising and hopefully allow the royalty pot to fill up again. With the downloads from promo 1 there will be hopefully a flurry of KENP page reads.
There are several factors for success here with both promos, from having a certain number of ratings for my books to pricing and even timing. All of these factors weigh heavily on the success of a book and that also includes social media presence. I’ve run many promos over the years at a loss but I will happily admit, they get better over time and it is never too late for a book or a promo to be a success.
Thank you for reading.
You’ll find a stack of similar promo scenarios like this one in my author, blogger and social media guide book Consistent Creative Content.
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