Bookbub Ads – an abject failure

Here at the Hall of Information we are always on the look-out for proven techniques that work on the subject of book promotion. Even though this operation is small, we still try our best to pass on all experiences and results, good or bad for the greater good of fellow wordsmiths looking to get their work out into the wider world. Well it was only a matter of time until a bad one came along, or shall we say a ‘not so good’ one. Right now I’m not angry, I’m just disappointed…

This week I took a dive into the complicated, convoluted world of Bookbub advertising. Now first let me determine that this is not the ‘featured deal’ advertising you can apply for which they will probably reject, but in fact another service via their ‘partners’ site. Anyone can pretty much sign up and get advertising straight away or so they say. 

You are asked to fill in boxes with your book’s URL, and the whole thing is pretty standard if you are comparing to other advertisers. But then it gets a little complicated as you are asked to find an audience who will potentially click on what is essentially a thumbnail sized pop up that will appear in their inboxes the next time Bookbub sends them a circular. This is essentially what the advert is, a small pop up of your cover and 60 characters to hook someone into clicking on it. Did I hook someone? Anyone? Just one person? Find out below…

It isn’t really explained whether broad or specific audiences are preferable. Specific would target individuals most likely to buy I suppose? When I reached the green area it suggested I’m on track (unlike the example below) and so after putting a few Darke Blood related author tags and genres into this targeting thing, it seemed to be happy.

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Next you are asked about date ranges, budget and then of course more complicated things known as ‘Bid’ which is an impressions based of clicks budget – again very convoluted for the layman author looking to sling a few ebooks. I selected a continuous option because the ambition in me just imagined the sales rolling in…

So after fudging around with the figures – figures I cannot show you because Bookbub have already deleted the campaigns I put on pause – I was ready to go. My first campaign looked a little like this…

Daily Budget $15 

Bid ‘CPM’ Budget $9ish 

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There are more than shadows lurking in the darkness…

(Imagine a jazzy background)

 

 

Buy now

 

 

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I guran-damn-tee somebody who stumbles upon this here post, even in ten years time will click on that buy now button, but when my ad ran for 24 hours, with over 200 impressions, not one person clicked on it…

Ok, so maybe it was me, not being able to navigate the system probably. So the very next day I tried again, and changed a few things. By lunchtime I was done. No clicks and me left wondering what I did wrong, like everyday… I don’t have time to figure out over complicated advertisement algorithms, and maybe you do, but I’ve got books to write.

My total spend on this abject failure was $17.69 and I know for a fact I can get book sales for less than that. In fact I have, with my Bookbub featured deal last year I spent $86.00 and sold 66 books that day. But the many other promo sites I’ve used have given me a way better return.

My advice would be to go elsewhere. Of course my book promo lists/results can be found in the many posts I have put out there previously. Here are a couple of recents:

Book Promo Results March 2020

Book Promo Results September 2019

Final Thought: 

Straight after I was done failing at Book bub ads, I cobbled together this little mock up via an online photo shop site. Seeing as I just got a fresh review, I quoted it and then put it up on the Tweet machine.

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As you can see the results are 3 times better than bookbub ads, and not a dime was spent…

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The moral of the story, not all advertisers work, and neither do I… Be wise with your money and don’t just dive into something…

Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought its best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

What is social media? Here are 34 definitions… – Econsultancy

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my Facebook page and give it a like becasue that’s the place where I give away books!

 

 

 

 

 

Weekly Ramble #61

The editing process of book number 6 has gone well. ‘Darke Awakening’ is a bold and somewhat incredible feat – if I’m allowed to say so. The work we do must give us some sense of pride and as I reached the summit of what was a second draft, I feel a little more relaxed about it. 

When it comes to my own stuff, my main concerns when penning any story are:

1. Is this thing going to work?

2. How the hell am I going to market it?

Luckily when I drafted ‘Darke 2’ I put in a huge amount of effort in answering question 1. First drafts serve that purpose and now comes the probable difficulty in all of this – getting people to read it!

My marketing endeavours have historically worked to an extent and this time around I shall be looking at previous methods while also trying to find new ones. My audience is in a constant state of gradual growth which helps immensely.

Those in the loop will realise I have subtly prefixed ‘The Order of the Following’ on the end of Open Evening, Cemetery House and Darke Blood’s amazon page titles. And in order for Darke Awakening to be fully appreciated they need to be read first as it is all linked together in what is an ambitious crossover. You can expect to hear more about ‘The Order’ soon.

dfw-lh-3dx2The hardest challenge an indie author faces is brand awareness and distribution. Translation- telling people your works exist and that they have appeal. That’s what I shall be doing in the coming months so watch this space!

For a while I can let it sit and go back to reading some awesome indie books. My current read is a book called ‘NightJar’ – its a wonderful foray into the English language, I urge you to check it out.

Those of the author persuasion how do you tell people about your works? 

 

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Cemetery House Release Date confirmed

Yep, you read that title right. CEMETERY HOUSE, the sequel to Open Evening has an official release date! There’s a teaster trailer currently making the rounds of the Facebooks so if you see it, remember to give an indie author a hand by liking, sharing and commenting…. 

Seeing as I haven’t blogged in quite a while here’s a rundown of all the recent news from the universe of Lee Hall, procrastination extraordinaire and sometimes word smith…

trailer

Click on me to view the trailer, you know you want to…

September Anniversary Freebie Bonanza!

yeah

Yeah!

A few weeks back I celebrated the 1 year anniversary of becoming a published author via the arrival of Open Evening. For a few days the E-book of both Open Evening and Darke Blood were available for free (I only intended the first book to be free, so a cock up on my behalf). But either way the reaction was massive, and already I have received new reviews from new readers. And I have to say the numbers of downloads were record breaking for me. A new personal best came on the 23rd of last month with over 600 e-books being downloaded. Of course if you were watching, Open Evening shot up the Occult charts on amazon all the way to Number 1! Awesome right?

Drafting finishes for the Teleporter!

My next book will be a novella/shorter story called the Teleporter, and it is predominantly a super hero comedy with elements that break the fourth wall and has some politically loaded messages. Last month I managed to finish the first draft and will hopefully be looking at a release in the fist half of 2018. You can like the Teleporter’s page right here. 

Editing begins on CHc house

Seeing as I have already decided upon a release date for Cemetery House you can probably guess editing is going spectacularly well. The story is shaping up and will be somewhat of a departure from the first one as much as a continuation. Of course I plan on developing characters and giving answers to the readers along with linking this all in with the Darke Blood universe in which a crossover will follow. If you liked the first one, you will love this one, trust me.

 

All I can really say now is thank you for the continued support, reviews, likes and shares. This whole indie author thing only works if awesome people like you who use their right and left turn indicators help me!! 

 

 

Introducing my next book; The Teleporter

Just when you thought there were enough super hero stories in this world, we made another one…

My next book’ The Teleporter is officially out now in both paperback and e-book formats. 

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What’s it about?

Some of you will have seen the official announcement via my FB page and you can see a snippet of it below.

This book is predominately a comedy with fourth wall breaking elements and a genre aware story telling style very much seen in Open Evening. But is also a departure from horror and moves my work into a more lighthearted area of reading. Having written comedy only once before for a live action play I am already having a lot fun putting together the pieces that will make up a promising project.

Why ‘super heroes’ ? 

The main character of the Teleporter will tell you very early on that ‘super’ and ‘hero’ are both dirty words in his story and to me they are also. Even though they describe the genre to an extent this book wont be the standard guy trying to save the world. Cinema and television are inundated with comic book hero types and there seems to be no signs of that slowing down anytime soon. Both Marvel and DC are juggernauts in producing these stories which seemed to be unlimited, taking that into account and the success of more comedic swaying stories I have decided to make my own.

The Teleporter is a character I have explored before and it didn’t really get very far. After producing other books I have found some more material and background for this story of a guy who can teleport and that’s about all. Back when I devised this character I did it because there doesn’t seem to be someone who can just teleport, it is a pretty useless super power which will just add to the comedy.

The influences are many in the Teleporter; Deadpool and Hancock come to mind along with Kick Ass and even the Hangover. This is an internet age hero who finds himself no choice but to fight for what is right in a situation.  That is even if he has a slight drinking problem.

You can catch the Teleporter on Facebook and even like his page for support, so check it out.

the to

 

Free Facebook Book Giveaway and New Book News!!!

This post is old. I’m impressed that you found it….

Both Darke Blood and Open Evening  were available for free but they are still competitively priced, maybe check them out…

This special  promotion was for the 400 like milestone on my facebook page.

That page and the many loyal likers over the years have been there for me through everything! Thank you to everyone for the support, this has been a wonderful journey with all of those who have joined me since 2012. Old and new, you all rock!

And so as I cruise hopefully soon towards the big Four hundred I have set out to pay that loyalty back.

The details… This Giveaway is closed as of the 12th of July 2017…

The other huge news is….

c house

Yes If you follow me on instagram and of course Facebook you will know that yesterday I crossed another enduring milestone. My next book is officially drafted! Right now all I will say is that yes it is the sequel to Open Evening and it is called CEMETERY HOUSE

Those who have read Open Evening all the way through will know a little something about where the story will go next. This time around instead of introducing a universe I have taken that ball and gone all out into a sprint with it! Hopefully after some extensive work before even taking it to a professional edit, we will have an awesome sequel which carries on the story.

And yes this book is also linked to Darke Blood and will follow into the Darke Blood sequel which is available now and called Darke Awakening! 

That wraps up this weeks news and now I need to lie down. Peace out, don’t text and drive and thank you new/old followers/likers/readers/fans/cats….

Author self interview: Lee Hall

Today see’s the beginning of a new series of posts called ‘Ask the author’. I will be interviewing myself about all things books, writing and being an indie author…

 

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Lee Hall 

How long have you been writing for? 

Since around the age of twelve I started putting together stories on an old window’s 98 computer. Seeing as I’m in my mid to late twenties that’s quite a while…

So it sounds like you’ve known for some time this is what you have always wanted to do. How successful have you been as an indie author? 

Well success as an author or success at anything in life is in the eye of the beholder. In terms of statistics I have sold around 100 copies of my books combined. In terms of money, I haven’t made anything near what people perceive. But then again I am not in this for the money. To have a few people take a selfie of my book and leave a few reviews is enough for me to grant a project successful.

What are you in writing for? 

To immerse people into worlds as I have been as a reader. There is no greater theater than the human mind. Books really do rule and they help the human imagination grow.

You currently have two books published, could you describe the both of them in three words? 

Open Evening – Teenage Terror Chase

Darke Blood – Vampires Witches Identity

What are you currently working on? 

I have been drafting two projects so far this year. The first was just a bit of fun and can be best described as a vanity project, whenever I am in between books I delve into it but I’m not telling you what it is just yet.

The second project I am currently drafting is the sequel to Open Evening! I am 80% through draft one of Cemetery House with a view to publish in 2018! For those who follow me via email I will be looking to send out sample stuff to followers!

Both Open Evening and Darke Blood can both be considered as horror or at least thriller in genre. Is there any other genre’s you would consider writing in the future? 

Hell yeah! I am currently putting together initial plans (in my mind) for a comic book style super hero comedy. This would be a novella or at least a shorter novel, so watch this space!

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Darke Blood and Open Evening by Lee Hall 

 

What advice would you give an aspiring author in terms of marketing a book? 

Start talking about your book now! Tweet, Facebook status and blog the hell out of it. Of course don’t shove it down people’s throats, be cool and subtle. The greatest way to sell a book is via networking and word of mouth. Get people talking online and sharing stuff, a good support network of friends will help to kick things off. You can read more on marketing in my resources section here

 

And that’s the first part of my self interview, thank you for reading and of course if you have a burning question get in contact and I will feature it along with an answer next time!