Social Media & Book Marketing (Emag 17th Ed)

Hello kind blog followers. I’d like to share with you a very recent appearance I made in an interview via the awesome Scribble’s Worth Book Reviews blog…

For those interested in creative ways to market yourself on social media this is the one for you!

Scribble's Worth Book Reviews

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Book marketing is one of the, if not THE biggest challenge authors of indie books face in their daily lives, and social media is still a great tool to make cheap book marketing, yet many don’t know how to use it. SO! We invited some of the authors we noticed that are using social media to their advantage in creative ways, such as Lee Hall, Tyler Wittkofsky from Tea with Coffee Media, Ashleigh Bonner and the incredible Ryan Cipriani !

Do get your Free E-mag copy now

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How I Landed my 3rd BookBub Featured Deal

Even though I have always believed in myself, I’m always in a slight state of disbelief when good things actually happen or when something goes as planned. The imposter syndrome will always find a way to creep in but then sometimes good things just align at the exact time. You see, good things arrive exactly when they are supposed to, they are neither late nor early. They arrive always when they are supposed to.

Being a proprietor of never giving up has brought me the best of rewards as a writer and creative online. All of which I firmly believe have pulled together to help me secure the subject of this post; my third BookBub Featured Deal. Hailed as the Holy Grail of Book Promotions in some crowds and I would agree to an extent, the illusive selectors that reside within the inner workings of the original Book Promo site have always been kind to me, no matter how many times they have rejected my efforts, its the times when they say yes that remain memorable and this post is designed to lay out how I secured that third featured deal. It is broken down into headings that I feel relay the most important factors any author needs when trying to secure their own BookBub Featured Deal.

Consistency

At the heart of all of my efforts as a social media creator and author is consistency. You’ll find it everywhere I go from being ever present on Twitter and growing from 3,000 followers in 2020 to 35,000 very recently to the books I have steadily released over the years. 7 in roughly 6 years with numero 8 dropping in a matter of weeks, its even in the same series as Open Evening – perhaps destiny or just chance or simply because I have positioned myself with consistency this has happened. Even the practicality of bothering BookBub with my submissions for their featured deal is part of why I’ve been selected three times. Every month, pretty much like clockwork I apply for a featured deal with one or several of my books with the ever present hope they would say yes. No matter how many times they don’t, the rewards of what a deal involves are too high for me to forget that monthly ritual of throwing the dice or even the coin into the well.

Conduct

You can be a success on Twitter; a conversational platform without sharing hard pressed opinion or something that will insight passionate debate because they are the two things that I have avoided for nearly a decade. And that conduct of mine has propelled my efforts in all departments of my online creativity. From book sales and reviews where hardly any point towards my personal conduct – yes there are reviewers out there who will hold authors accountable for their opinions online, I navigate myself through the sometimes troll heavy, always-an-argument-about-to-explode waters of social media with ease, the same can be said for this blog. BookBub may or may not be watching but if your social media content and posting is one hot mess of opinion, clumsy arguing and full of stuff that not even the hardiest of publicist will touch with a several foot long barge pole, then you’ll probably fall at the first hurdle. First and foremost you are your brand, so if you chose to throw it around like the many anonymous troll types who treat their presence as an anonymous avatar or you simply don’t have a care for what you say online, anything you publish or create will suffer for it.

Duration

Open Evening is my eldest title. It has seen several changes since the initial release such as the odd edit of typo and all the things that come with being able to amend a book that is live and published – not much has changed within as I personally feel going back to edit a book that has been released for a while kind of cheats the reader out of capturing my writing and imagination at a certain time in my life. This book has been a journeyman work horse for me. It has headed up the most free promos and has simply been there for all the years I have been published. This stuff isn’t an instant success (being an indie author) and finding that success takes time. In that time Open Evening has found reviews that have pushed it towards that apparent golden number of 50 – again is this something BookBub take into account? For the most part I’d like to think so but my super hero comedy The Teleporter was accepted by them twice with less than 20 ratings. Be in this for the duration, release books over time, enjoy the process, learn from it, let it make you a better author and then even when you are several books beyond that release you can still enjoy its success no matter when it arrives.

Timing

Just days before this featured deal my 8th book will drop, a book that shares the same series as Open Evening and now a sure fire launch campaign. The truth is, I have been waiting, waiting for the right time to promote this series as the last in the series was going to launch softly with me then figuring out the marketing after. Timing has changed that and it couldn’t more on point.

Seriousness

Even back when this was just sort of a hobby, I always took it seriously. Like when I used to perform in amdram, yes its amateur drama but the audience are still real and the money they paid me was very real and earned by them so therefore my effort was real. Treating this like a business for most parts has pushed me further and further to make business decisions and treat this whole thing like that. Even with the freedom and creativity that is writing a book as an indie, I take that seriously also and give it the highest level of respect. Stephen King and James Patterson are often featured by BookBub and without boasting or at least trying to, so is Lee Hall because he considers himself a writer too.

Learn

I am always taking on new information to shape what’s next. Just how does one secure a BookBub featured deal? You can apply all of the above and still possibly be nowhere near or they might say yes tomorrow because this journey is one of self learning and discovery. I can guarantee you will find some level of success if you remain open to learning from what have and have not achieved. This post isn’t the usual guide many will be used to, but I’m having a philosophical moment and those guides are great and all but writer Lee Hall is in the building right now and it is my wiring that has got me to this point.

Your writing can take you far also. Don’t give up.

Open Evening will be Free to download a little later this month through BookBub’s featured deal. Watch this space for more!

You shall find some practical advice on how to secure your own BookBub Featured Deal below. Sign up to my Patreon to listen and access all of my best guides.

Free Twitter Coaching Session – Out Now

Are you looking to get better results on Twitter as a creative? Maybe you’re even thinking about starting up on the platform but have no idea where to begin. Twitter is a great place to find an audience of potentially millions so follow my words as my latest Twitter Coaching Session lays out the basics of what everyone needs to succeed on the platform.

Back in 2020 my Twitter following was 3,000 and today it is nearly 35,000. I regularly sell books from Twitter and last year over 5,000 people came from the platform to read this blog, so how?

Well good friends, I’ve spent a lot of time figuring out Twitter and have put all of that know-how into several audio coaching sessions. So now you can figure out the platform like me but in just way less time.

My latest coaching session talks all about what to tweet for success by way of five elements that are a must for all. You can listen to this session for FREE and to exclusively access the rest of the growing series it will cost less than a takeout coffee a month! And the just launched Royal Rock Star Tier offers free e books to anyone who does sign up. Everyone also gets regualr shout-outs on Twitter in front my 30,000+ following!

Start your Twitter success story today by clicking on the banner below.

Introducing a new Tier with more rewards!

Are you looking to grow as a creative on social media? Perhaps you want to reach more people or even find yourself a following that grows and invests in you. Maybe you want to sell more books through social media.

Having been around the social media creative scene for nearly 10 years I have the knowhow and experience to show you exactly that. Quite recently I have laid down that experience in the form of audio and text based guides over on my Patreon which now has a brand new tier!

Introducing the Royal Rock Star Patron Tier which offers much more to those who sign up in the form of digital content. Upon signing up for less than $5 a month you’ll receive a free copy of my guide book Consistent Creative Content and then every few months I’ll send you another one of my ebooks!

Either tier are great value and especially so right now because I have a stack of content coming including more episodes of my audio Twitter Coaching Sessions. Sign up today and start your own journey to success!

Book Promotion Results – July 2022

The results are here for my latest book promotion efforts and now I am ready to share how it went and who I advertised with. Let us dive in!

Plan/Motive

With all of my book promotional efforts there’s always a wider plan and motive. So first of all, for the complete beginners, what is a book promo run? Well to me, its a short period of time where I lower the price of a book and advertise it for maximum sales.

Now I don’t advertise my work constantly apart from regular social media posting and my book selling philosophy is to be present on social media to the point where it interests potential readers to first of all engage or follow me and then buy from me. I have 30,000+ following on Twitter that regularly buys my work as long as I stay active.

The plan for this promo run was to set the price for my super hero comedy The Teleporter to free for one day and then raise the price only slightly the next day to 99 cents whilst using advertisers for both of those days. My vision was to get maximum free downloads and then hopefully some paid discounted sales after.

The Results

On the day The Teleporter was free it was downloaded over 1000 times across 9 countries! This is a fantastic number!

And here are the results for the next day with paid sales.

21 paid sales with a few trickling in after is a moderate number. It’s not world beating but good enough for me considering I already potentially have 1000+ new readers. It was also good to see page reads boosted.

Chart Movement

On the day of it being free, The Teleporter hit #1 in the Free Satire Fiction chart over in the US which is great for that little extra visibility.

Advertisers

So for most of my book promo runs I advertise with book promotion websites. They are generally good places to tell hopefully masses of readers about my books. Most book promo sites boast large mailing lists and that’s essentially what I am paying for. You can find a list of book promo sites at the bottom of this post.

Here’s who I used for this promo run.

Day 1 – The Teleporter is Free

Freebooksy Sci Fi Promotion

Book Runes Featured Free Book

Day 2 – The Teleporter is discounted to 99 cents

Fussy Librarian

Just Kindle Books

These 4 advertisers were all paid, check them out for individual pricing.

Concluding Thoughts

Not a bad promo run, in fact I consider anything over a 1000 free downloads to be a massive success. In order to move numbers with book sales its important to consider paying for advertising, although most of my promos run at a loss, the returns I get are reviews, future sales and readers.

Thank you for reading and below you shall find some resources to help with your own promo efforts.

Want to know how I have mastered Twitter and turned it into a book selling machine? Check out my Patreon coaching sessions which lay out book promotion and much more!

A Concise List of Book Promotion Sites

My guide book lays everything out in detail plus there is a whole section dedicated to my many successful book promo runs I have done over the years!

The Twitter Bar Analogy: Creating a Nice place to be…

Hello loyal followers, today I’d like to share this guide from earlier this year all about Twitter – this bar analogy will also be the subject of my next Patreon Twitter Coaching Session…

Lee's Hall of information

The majority of people enjoy nice experiences and the same can be said for most people on social media. A nice or pleasant social media experience can lead to so many possibilities from making new friends and connections, to even earning someone else’s trust or perhaps making a sale. Subconsciously and over many years, I made my social media presence across the platforms a nice place for my followers to hang out. This was also driven by how welcome I have been made to feel by so many others. Because social media is sometimes viewed in a negative light for many reasons, being pleasant tends to stand out.

I’m going to use this post to talk about Twitter in particular and how for me it compares to a bar or pub. Those who know me will also know I love an analogy! As of today my Twitter stands at nearly…

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Twitter Coaching Sessions 1 to 10 – Out Now

Twitter can be a strange and weird platform to figure out. But it is also a fantastic opportunity to connect with millions of others who could potentially be your next follower, reader and even customer.

Leveraging that following can be difficult but I’ve spent nearly 10 years on the platform and now with over 32,000 followers, I am living proof that the knowledge I’ve gained works to increase my growth, marketing reach, engagement and sales. Now I have the means to pass on this experience so anyone can achieve what I have.

If you are not sure where to start and are looking for better results to achieve awesome things like me then look no further than my Twitter Coaching Sessions. You’ll learn everything I have in just a few hours as opposed to the many years I spent carving a following that regularly buys my books.

These 10 audio classes are a crash course in everything I have learned to get good results on Twitter – from constructing the ideal profile and presence to even the finer details of increasing engagement to get those all important sales. There is even a session dedicated to staying safe.

Start your journey to better Tweet Machine Results today. Coaching Sessions 1 and 2 are free to listen and then it costs less than $2 to access the rest.

More sessions are coming that will lay out everything I have learned to give you the best chance of social media success!

Book Sales I’ve leveraged from Twitter this year!

Own your Twitter success by signing up to my Patreon today!

Book Promotion Results – May 2022

The results are in for my latest book promotion efforts and loyal Rock Star Patrons got to see it before anyone else but now its available for all. Let us dive in!

The Plan

Its good to lay down a plan and my plan was simple this time around; to celebrate the one year anniversary of Consistent Creative Content being released by running a weekend price reduction promotion with a little paid advertising. Using a few different advertisers over a few days I even had the grand vision of the book reaching #1 and Best Seller status on Amazon. There were a few other promotional things planned for the weekend and run up to it also.

I’ve been eyeing up this anniversary for a little while now and so I booked my advertising at the end of April – some advertisers tend to get booked up so planning in advance always helps with that.

The Price Promotion would be $0.99 and run from Friday the 20th to Sunday the 22nd with the usual price being $3.99 – a considerable drop so I was hopeful for this one. A few days or a weekend is more than enough to run a price promotion, I tend to only run them in short bursts to create some urgency, plus after day 2 or 3 I run out of the energy required to keep tweeting about the same thing.

Advertisers

For the Friday I used Robin Reads and their $0.99 Non-Fiction Feature that cost $65

For the Saturday I used E Reader News Today ($55) and Bargain Booksy ($35)

(Give these sites a Google if you want to find out more)

These advertisers I have used previously and generally bring good results. As you can see they have a cost which is something that you need to be prepared to do if you want serious results.

The wonderful thing is I paid for this advertising with the royalties I’ve earned so far this year from book sales.

For many years, I’ve run these promotions at a loss but there have been other returns in the form of Amazon chart movement, reviews, further sales, social media follows and new readers. Plus this isn’t my day job, so there is no pressure to earn actual money.

Other Promotional Things

To tie in with the anniversary I put together a reflective blog post about the first year of Consistent Creative Content and I also released a special presentation of yours truly narrating some of the book which was made free to listen.

These other promotional things tend to help just a little and the more platforms you are active on, the better chance you have of reaching just a few extra potential readers. So in theory, the more you do, the better chance of reach.

My initial plan was to keep things discreet on Twitter until the Saturday because the platform tends to figure out that I would be trying to sell things and therefore the algorithms would kick in or start kicking me and reduce my visibility – I can’t say Twitter does this 100% but I have a feeling something happens beneath the curtain when anyone gets a little too advertisey. On this weekend in particular, it was looking like I’d be reaching the 30,000 follower milestone on Twitter.

The Results

As you can see, day 1 brought in the most sales. There were even a few full priced sales the day before over in the US which gave Consistent Creative Content a great start.

Day 2 saw 23 sales and then things slowed down on the Sunday to just 3 sales.

For the time CCC was discounted it sold over 60 copies!

Chart Movement:

By the time Friday evening rolled around CCC shot all the way up to #2 in the US Amazon Charts under the Writing Skill Reference Chart. Usually its in the 1000’s which is an incredible result and will help with visibility.

Pro Tip: If you are looking for more visibility and perhaps even thinking of applying for a BookBub Featured deal, getting your book higher up the charts just before applying will help.

Cheeky ad of my Tweet Coaching Sessions

Social Media:

Because of the surprising chart position over in the US by Friday evening, I decided to take the plunge into tweeting. I got a little excited and hoped that maybe CCC would reach best seller…

Now the book never got to #1 which would have been awesome but perhaps another achievement for another day. I did spend the weekend tweeting quite a lot about CCC which effectively killed my engagement and visibility for the time. Even with a following as large as mine being sales focused constantly will reduce my reach or that’s how it seems anyway. Here’s an insight into that:

Friday Organic Twitter Impressions: 42,000+ (less book plug stuff)

Sunday Organic Twitter Impressions: 16,00+ (more book plug stuff)

This is also another reason why just a few days for a promo is enough.

Final Thought

I’m happy with this one year anniversary promo. CCC is becoming my most successful book but that success takes some time and time is a book’s best friend. Perhaps in a few years time the results will be even better!

Thanks for reading.

Quite soon I’ll be recording a new Twitter Coaching Sessions which is a celebratory glance at how I reached 30,000 Twitter followers and it will be free for all to listen!

Book Promotion Results – April 2022

And so I’m back to share my most recent book promotion results. Those who do follow me on Twitter might have seen my efforts last weekend and so I am here to share my results with a hope it may help a fellow author.

Brief Intro

For those who don’t know me, my name is Lee Hall, I’m an indie/self published author of seven books from the UK. I’m a huge believer in helping and supporting other creatives in the community and the majority of my success has come from building trust with others. I also never give up and my dream for the world to read my words is getting closer by the day. Using mostly social media, I regularly sell books around the world but every now and then I’ll give those books a little extra help by way of some paid advertising.

Some Basics

So what do I mean by book promotion? Well to me, book promotion is a large umbrella of variety that covers many different methods to sell books. As an indie and someone who began this journey at zero much like many of you, I have determined that sometimes, selling books is really hard but not impossible. Its all about visibility and making people aware of your work.

There are a plethora of ways to increase your visibility and the majority of mine comes from Twitter where I have over 25,000 followers – something I spent a long time working at growing. From this, I normally manage to get sales roughly every other day which is awesome but every now and then I like to give my books a bigger push.

My Aim

From the seven books I have published, four of them are a part of the Occult Order of the Following Series which is horror/thriller in genre. My next release is going to be the fifth and final book in the series and so my aim for this book promotion was to increase my sales for theses titles.

How?/Methods

So how was I going to promote these 4 books? By way of some paid advertising. Over the years I have used many different book promotion sites which are basically websites that offer a range of advertising for a fee while some are free. Many of these sites have access to large mailing lists which can help get those books in front of newer eyes. This method normally focuses on selling digital books and my e book sales have always been stronger than paperback.

Basic Tips:

Generally, the more books you have available, the more cool things you can do to try and sell them.

Free is good for visibility: For those who do have a series like me, pricing Book 1 for free in digital format and then discounting the others to 99 cents or equivalent will help sales. Book 1 will most likely attract readers who then will hopefully check out the series. Those with e books enrolled in KDP select will be given a number of optional days each period to price your book for free.

Create a Series Page: Amazon allow you to create a separate page for your series which also helps for visibility. Having this link to share helps direct readers to your work. Here’s mine.

Time and Urgency: Running a promotion for just a short time really helps create a sense of urgency – Amazon allow five days for a book to be free but one or two is perfect.

Invest with Money: I’ve said this before but if you want serious results, sometimes you have to spend money for that.

Spread across Platforms: When I run any promo, normally I create a post on here where my 900+ followers will see. I also do some stuff on Instagram and of course Twitter. This cross platform spread helps get the word out.

Book Banners: Book Banners work quite well for a nice visual that can be shared across social media. Combined with a professionally designed cover, they help. I created this banner myself and there are plenty of decent online Photoshop sites out there along with licence free image sites like Pixabay.

Who did I advertise with?

For this promo which I ran for just one day on Saturday April 9th 2022, I advertised with Free Booksy and their awesome series feature which allowed me to link the rest of the books in my Order of the Following Series beginning with Open Evening (Book 1) which was free.

Stacking Promotions: Normally during any promotional run I will advertise with multiple sites, this is known as stacking, but for this promo I used just Free Booksy. They offer a range of advertising services and not just for series.

This was the first time I had used just a single advertiser. And so, on with the results!

Results

There are two main ways in which I look at the results. Firstly the free downloads of Book 1 Open Evening:

Just 3 downloads shy of 300 for a single day with just a handful over spilling the next day was a fantastic result. With 6 different territories taking part and considering this was a promo with a single advertiser, I am happy. But, did the free promo entice any paid sales for the rest of the books in the series?

The answer is yes! And I haven’t seen that many paid sales in a single day for quite some time and because I have never ran a series promo with just a single advertiser, this is a personal best!

The most popular title seemed to be Book 4 Darke Awakening which had a rather quiet release back in 2020 and proves my theory that it is never too late for a book to find sales!

Now the best indicator of a good book promotion run isn’t the day of the run but what happens after. And a good book promo run will continue to bring in results for some time after. Seeing as this run was only a few days ago, here are some more results:

After a very dry spell in terms of KENP page reads, they finally sparked to life. All of my fiction is on Kindle Unlimited and so that extra visibility has boosted page reads!

It might be unrelated but the day after the promo, my super hero comedy The Teleporter hit 180 Amazon ratings! So perhaps this promo even brought in other books in my bibliography.

Factors for Success

With nearly 400 digital copies of my works finding readers, let us look at why this promo run was a success:

All of my works have professionally designed covers which is a must for that first visual impression. Check out Design For Writers – they do some fantastic work and have done all of my covers;

Some reviews help and every one of the books in the Order of the Following Series have at least 5;

I have a series page on Amazon which means all of the books in the series are in one place;

The price reduction across the series pretty much guaranteed a few readers looking for a bargain to grab them and because this was a one day only deal, the urgency probably motivated that;

I invested money in the promotion and sometimes you have pay serious money to get serious results;

My social media game was on point. Not only did I put out a post on here but during the day I was active on Twitter and made sure my audience knew about the promo.

Final Thought

I do hope this post has helped in some capacity because marketing and selling books is an uphill struggle for most of us. These methods seem to help but there is always something else to do be done. You can only do what you know at the time. My advice would be to take your time and try and few things at once. It is never too late for a book to find readers and my first book Open Evening which was released in 2016 is proof of that!

Thanks for reading!

Here’s a short list of resources that will hopefully help with your book promo efforts:

A list of Book Promo Sites

Book Selling Troubleshooter

Free Book Promo Guide

You can also find a whole host of book marketing and social media advice in my guide book Consistent Creative Content which can be found on Amazon!