Wanna buy a book? I mean through all of my marketing efforts, tactics and out of the box thinking if that actually works to make a sale then I will be both astounded and not surprised, after all the writing game is poetically ironic at the best of times…
It’s been one hell of a weird journey in getting this book onto the shelves, since 2018 when I first drafted it to now, we’ve all come a long way and then this year happened…
To be able to push through all of the adversity of this shit storm that is covid fest 2020 and have a book to hold in my hands for the 6th time is pretty fuckin special in my eyes. Although this story represents so much it stands as a statement that words, ideas and books cannot be beaten no matter what situation is unfolding outside our windows. Of course I am fortunate enough to be able to carry on and even more fortunate to have so many wonderful, truly wonderful people to support me.
The journey in getting this story out there was a redemption kind of deal way before 2020 and now it’s happened, I am truly happy with it. While I’m eating celebratory halloumi and writing this post, I can honestly say this whole writing malarkey was worthwhile
This year has hit so many people hard and the best thing I can do to get through to anyone is to create content for them and these days people are actually reading it. In my eyes the loyalty of readers coming back time and time again to this site is worth more than any book sale but that’s a slight digression from what is supposed to be a book selling post…
The book sale bit…
Tumbleweeds at the ready because whenever an author tries to sell their own stuff or even think about it everyone suddenly vanishes but you’re getting a sales pitch anyway…
Darke Awakening is the 4th book in my occult, monster, witch, vampire series called the Order of the Following. It see’s two separate story lines collide as they are set in the same universe. The first three books in the series are currently discounted to 99 cents and so now there are 4 books to get yourself into right in time for Halloween/spooky season. Just look at them below, awesome right?
Darke Awakening is an ambitious crossover which throws many different heroes, villains and those in between together in a tale full of twists, turns, revelations and darkness. Anyway it’s officially released today and so because some awesome heroes pre ordered it buying the book now would be very beneficial for chart positioning on Amazon. I am literally 5 sales away from my target. If this target is reached then this whole deal is a success, that can only be achieved through you, potential loyal reader.
Marketing the 4th book in a series that only a limited number of readers have bought has been one hell of a challenge but I think we pulled it off!
Either way September 2020 stands as my most successful month ever for paid books sales, this is before the release of this book. Just look at those numbers as of yesterday…
And because I will always be closing, you can expect a guide book to how I did all these things hopefully next year. I guess that’s this post done, the links for Darke Awakening are below.
Peace out, stay safe, let me know if you grabbed a copy and thanks for reading. Rock and roll man!
Ah promoting the books, I’ve done this a lot recently and we’re back again to share methods, results and all things about the promotion of books. This is also a sequel to another post I put out at the start of the month and this time it’s literal…let’s dive in!
The aim of this post/who is this for…
The main aim of this post is to share results of a recent book promo run by informing other authors how I did it. This is with a hope they can use this info to sell some books. Much of this stuff can be applied to books that are stand alone, series, fiction or non and for all authors of every level – the self help guide book is coming next year… For those not interested in the full detail or a recap from last time just skip down to the actual start of this post…
To set the scene, at the beginning of this month I promoted the e version of my thriller/horror ‘Cemetery House’ by making it available for free via Amazon. My main aim consisted of two objectives in this promo run:
1. To get as many free downloads for the book as possible + some discounted sales after.
2. To promote the wider ‘Order of the Following Series‘ it is a part of. The next book in this series (Darke Awakening) drops at the end of this month.
The results of this promo run were unexpected and again quite good. While I have shared the results in the previous post the numbers have gotten a little better since.
A good promo run will give books long term visibility after and drive sales, sometimes these sales come days or weeks later.
Updated numbers from part 1…
Free downloads of ‘Cemetery House’ during this run
Sales of ‘Cemetery House’ after the run @ 99 cents:
Sales of other books in the series during and after the run
Sales of other books in my backlist
Part 2 actually starts here…
Okay so part 2 and book promo run 2 of September 2020 would see the overall aim widen slightly, and with all book promotion runs it’s important to set out a clear aim from the start. Lessons from promo 1 meant that we know when advertising a book that is part of a series, the other books in that series will probably sell also. This time around, the newest book in the series set for release at the month’s end was also available for pre order.
Aims of this promo
The aims of this promo were as follows:
1. To get as many free downloads for ‘Darke Blood’ a vampire occult thriller which is part of the wider Order of the Following series.
2. To get as many sales for other books in the series which are discounted @ 99 cents or equivalent in major Amazon markets.
3. To drive attention towards the next book in the series ‘Darke Awakening’ which is also a direct sequel to the book being promoted for free and will be available to pre order at the time of promo and the hope is to actually get some pre orders.
Strategy – how was I going to do it?
Like the previous promo this book would also be available for free through two days but this time on a Friday and Saturday (18th and 19th of September). My choice to use Saturday was to coincide the promo with Twitter’s #Shamelessselfpromosaturday which in recent times has driven a lot more traffic and attention to my posts. The writing community of twitter is something you should plug into, especially for promotion and engaging with other like minded writers. My following is above 4k and so this works as a good free boost. You can see the results and what that tweet looks like below.
Of course one method of social media is not enough to amplify my voice to tell the world this book is out there and free so I would also put out a post on my Facebook page to 500 likers and a blog post to nearly 500 followers on the 2nd day.
My main point of attack in this promo would be as usual to use a range of paid and free book promotion websites that advertise a book using extensive mailing lists and their own sites to reach readers.
Lets look at how it went, then I can share which promo sites I used and what factors of success were…
Darke Blood reached #3 in the Amazon UK Occult chart.
Darke Blood reached #1 in the Amazon US Folk tales/ Myth collections chart.
6 of the ‘Darke Blood’ sales on this day were free downloads that overlapped while 6 were sales at 99 cents.
The best moment of Day 3 was a single pre-order came through for ‘Darke Awakening’ which means that all three aims were now ticked.
Analysis/Factors of success
This was a decent promotional run with exceptional sales of other books in the series most of which were from the US. There was a time when I had only sold 13 or so books in the US and now that figure has been blown wide open. To get a pre order for a brand new release is also huge, although it’s only 1, it’s better than zero!
A huge factor in getting all of these sales and the pre order is listing the books in a series together via Amazon. This boosts visibility big time, especially when one of them is free!
Sub Factor of Factor 1
Just before the promo I did a little sneaky and amended the blurb of ‘Darke Blood’ on Amazon…. This is what I put before the blurb…
Coming September 30th – the next book in the Order of the Following Series – ‘Darke Awakening’ Pre Order Available Now!
At the time of the promotion the 3 books in the series had reviews/ratings in the two major Amazon territories (UK and US). Established books with some reviews always do well when given away for free and those that weren’t free had a good amount of reviews also which helped. Reviews and ratings are useful for selling books as they tell a reader how good/bad a book can be. Getting reviews takes time and so do numbers like this…
Price is a huge factor in this whole deal and I’m not just referring to everyone liking a freebie. The two other books are both priced at 99 cents or equivalent and this helped, perhaps if they were priced higher they would have been downloaded less.
The promo of ‘Cemetery House’ which was covered in part 1 resulted in 4 new ratings on Amazon soon after which directly effected the decent sales of it during this run. This is proof that one promo run can help another.
For this promo I used a few sites that are UK based and this directly drove more sales in that territory.
Great looking professional book covers, investing money and a social media following are all factors that help books get sold. These days I also use book banners which I made myself but for a little money you can probably get some made professionally and they are a nice little touch.
As you can see the two free promos side by side. The first one was indeed more successful and the top factor for that was labour day weekend in the US – people were looking to probably enjoy their weekend with a book or two.
The graphic below with free sales removed looks all the more impressive. Not only does it show paid sales after and during the promo but to date this is the best month of sales I have ever had in nearly 5 years of being published. Context: Upon release of Book 1 ‘Open Evening’ it sold 41 copies in the first month…
Book Promo sites
This whole deal sits on the shoulders of paid advertising and book promotion sites who help amplify that voice so folks can hear you shouting about your work. These are the ones I used:
Bookbongo – Cost $5
Ebook Booster – Cost $20
Bookrunes Cost – $25
Freebooksy (Thriller promo) – Cost $40
Bookzio – FREE
Book Hippo – FREE
Book angel – FREE
As you can see I invested less money for this promo which may have effected it’s overall success but I’m only willing to spend so much..
Traction takes time when it comes to books. Over the years I’ve learned a bunch and partially mastered all of the factors that go into selling them. I still firmly believe the best way to market and sell a book is to write another and another until you have a backlist, so keep going writers! Whether or not a book is part of a wider series doesn’t seem to matter.
Getting that one pre order made the whole thing a little sweeter, selling a brand new title is hard especially when it’s the 4th book in a series but the launch is hopefully bolstered by that handful of pre orders. The purpose of this promo was to help establish more readers for that series, did we accomplish that? Time will only tell…
Thanks for taking the time to read, I hope you got something out of this post that will help your writing and book promotion journey. Peace out!
It’s Wednesday, we’re half way through another week and that much closer to the end… while that sounds ominous it is just an unfortunate fact that most of us ignore on a daily basis. What was I doing, oh yeah memes, some of which could serve as writing inspiration, either way the Hall of Information hopes you get something out of this post…
This an appropriate start and pretty accurate to what I spend most of my time doing online… got to love Professor X.
I mean, everyone loves a sale even if the discount is minuscule and mainly in our own heads…
I’m very much a proprietor of wearing whatever is comfy these days so fair enough…
Life for real sucks most of the time but sometimes it can be good…
This is indeed truth. Have you pre ordered my latest book yet? Some of you have which is great, most of you haven’t which makes me sigh deeply. Details below… (click on it for the link)
Can ya guess which side represents science and which side represents the media?
It ain’t easy being Freddy…
And if you’re gonna have a Freddy meme you might as well have a Jason one too! This is some ominous shit… (although I don’t know if there is any truth, it’s a meme afterall)
Well that wraps up another week of memes. Thanks for scrolling. Rock and roll man!
“Between chaos and the unknown, you’ll find a perfect storm…”
Well what a year it’s been, through the struggle and uncertainty all the way to the apocalyptic vibes 2020 has seemingly spat our way and still I’m standing exactly where I wanted to stand when this year began (only now I’m washing my hands every two seconds and wearing a mask)!
Some of you would have seen over the weekend my lack of ability to contain my excitement pride in being able to share my latest book cover. Darke Awakening is not just my 6th book but a personal journey and a symbol of how important carrying on has been this year. It’s also been mighty rewarding as many different folks have connected or continue to connect with this here blog. Through all of my endeavours in 2020 the book has been a beacon of hope that has carried me to here and hopefully beyond because now it’s up to my readers and you, kind follower.
Those who have supported me from the beginning, those who have captured and seen my vision over the years and quite frankly for me, that is who this book is for. It won’t be selling thousands of copies on release but the people that matter to me will be buying it. The individuals I have convinced one at a time to believe in my work and those who have made a believer out of me, that is who this is for. And for one very important demographic of folks who only exist in words…
What you’re probably here for…
Well I’ve done the introductory preamble bit and laid it on as thick but smooth as possible. Let’s take a look at the cover of Darke Awakening in full, front and reverse:
It’s darker compared to the first one and murkier because there’s a theme of uncertainty. Just what is in the deep woods? What everyone thought they knew will get blown wide open. Plus it snows quite a bit later on in the book. There’s some new faces and even some unexpected arrivals all of which looks to tell a story of darkness and awakening.
A huge shout out to Design for Writers who put together this fantastic cover!
Darke Awakening carries on straight from Darke Blood but then later begins to cross over with both Open Evening and Cemetery House. You kinda need to read all three books in the series that precede it to appreciate the whole thing – hence why 15 people max will buy it. The good thing is I’ve got ya, all three of those books in the Order of the Following Series are currently discounted to 99 cents. One of which will be free this weekend but I’m not here to sell those….
The sales part….
Those who have been watching closely will know right now Darke Awakening is currently available for Pre order! Yes you can go right now and pre order the damn thing! This is of course only for the E version, Amazon aren’t brave enough to trust indies with paperback pre order things. I’ve said pre order a lot.
If you click on the rather shiny banner I put together below, it will take you to the Amazon US page.
Everyone else, just copy and paste this into your regional Amazon:
Final fun part…
This cool little comparison feature might be one of the only good things to come out of the new WordPress editor. As you can see all of the wonder and brightness of stars is gone as we go further into the dark – they both are really cool covers!
Closing statement/ a thank you
As always my efforts on here are made better by you. Thanks for reading and thanks for the constant support. You guys gives me hope and belief. To those who have already pre ordered the book, you are amazing, and to everyone, help an author out and go grab a pre order, let me know if you do grab a copy and let me know what you think of the cover!
Ah the selling of books, I’ve done that, quite a lot this year and my latest Book Promotional efforts are looking towards being personal best material. With that in mind and for the purposes of helping a fellow author here’s a detailed breakdown of what I did and the results I got. Roll the intro….
First of all, before setting out and committing to any type of book promotional run it’s important to aim for something. What exactly are we looking to achieve here? In my case which I hope doesn’t sound too complex I wanted to promote my book ‘Cemetery House’ and get as many folks as possible to grab a copy during the run. The ‘run’ meaning the time it was going to be free to download and advertised. The more complex bit is below and optional to read.
Not so important background info, skip if you don’t care…
Over the 2 years ‘CH’ has been available it’s been the most under-performing book on my back list. It has the least amount of sales, reviews and I’m not sure many have actually read it. This is a shame, because it’s the bigger, better older brother to my clunky (but also good) debut novel ‘Open Evening’. ‘Cemetery House’ is also part of the wider ‘Order of the Following Series’ which continues in the form of my 6th book which arrives at the end of this month (September 2020) so you kinda need to read it in order for book 6 to make sense. My true aim in this promo run was to fix all of the problems stated above by getting some folks to actually download and eventually read it.
Strategy – how was I going to do it?
So the best way to get as many downloads for a book is to set the price to Free for a minimal amount of time. 2 days works quite well, you can generate a sense of urgency by saying ‘Free for a limited time only’ which is a sneaky way of pressurising people into downloading it. So as all of my works are enrolled in Kindle Unlimited they allow you so many days within a certain period to set any of your books for Free. So I did that.
Cemetery House would be avalable for Free on the 3rd and 4th of September 2020. And then advertised as Discounted on the next two days.
While Free is good, along with the small space of time this offer is available they are not a guaranteed way of shifting books and like every author everywhere the greatest struggle we all face is being heard. Our voice is only as loud as our social media following and even that sometimes isn’t enough.
My go-to way of amplifying my author voice is to used paid advertising in the form of Book Promotion sites. Using a combination of paid sites and some of which were free, I would be able to amplify my voice while also working in tandem with my social media platforms on the days of the promo to maximise telling folks about it. This strategy can be used for all books across all genres. E books sell a lot more than physical copies in my case but that’s not to say you can’t use this strategy to sell all types. Just do your research, there are plenty of authors out there who share their results. And use the Google if in doubt.
Results first, how I did it later…
While you all probably just want to know how I did it, you first need the context of how well things went to gauge whether or not you can try and achieve the same. So here are the results.
Cemetery House Free Downloads: 1643
Stuff I didn’t expect or account for:
Selling nearly all my back list in one damn day….
Including sales of the other two books in the series which are priced at 99 cents:
Darke Blood: 20
Open Evening: 30
Sale of other books not in the series:
The Ghost Beside Me: 1 x Paperback
Total Sales of priced books on Day 1: 51
I probably sold 51 books last year in total without promo. This is an unexpected but wonderful result.
Open Evening sold 33 copies on release way back in 2016. For this promo, in which it wasn’t even specifically advertised, it got downloaded 30 times in one damn day.
All 3 books in the ‘Order of the Following’ series sold very well over the promo run. A huge factor in the success of this is governed by the fact ‘CH’ is the middle book in the series, although there is no particular order in which you need to read them. It is also mentioned on each of their Amazon pages, as seen below with Open Evening. It is mentioned in the start of each book also.
Although on this run I advertised ‘CH’ as stand alone which it can be enjoyed as, there was still plenty of interest for other books in the series and they are both available for 99 cents.
Honorable mentions for both ‘The Teleporter’ and ‘The Ghost Beside Me’ which sold copies without any prior advertisement on this run and proof that my single best piece of marketing advice is true. That advice being, the best way to sell a book is to have another available, and then another and so forth. The graph and breakdowns above sing from that hymn sheet big time!
Amazon Chart Movement
My newest strategy in promoting free books is to then advertise them straight after the run as discounted. On this occasion this only generated 3 discounted sales of ‘CH’ after the run, but the sales of ‘Open Evening’ and ‘Darke Blood’ rocketed them both up their respective charts, from several thousand to double figures in a matter of days which will give them some new visibility as they begin to recede back to the dark depths of the unknown, like me…
‘Tis the season
All three books in the Order of the Following Series are occult, horror or thrillers. I’ve been waiting all damn year for the Spooky season to promote them and they always do well this time of year so let that be a top tip; genre and seasons coincide with sales no matter what book you’ve got to offer non fiction or fiction. People will gravitate towards a spooky tale during the run up to Autumn and Halloween. This is probably why ‘The Ghost Beside Me’ sold some copies also.
Execution – what I did
This is most probably best described as the ‘good part’ of the post and probably the reason why you are here, so here’s what I did.
E Reader News Today – Cost: $40 – Date: 3rd and 4th
E Book Booster Guranteed Promo – Cost: $20 – Date 3rd and 4th
Pretty Hot – Cost: $25 – Date: 4th
Bookzio – Cost: Free – Date 5th and 6th
Booangel – Cost: Free – Date 5th and 6th
As you can see some of the dates and sites overlap with one another. A top tip: if you really want to know how much reach a certain book promo site actually has, then just advertise with them only on a single date. The more expensive normally means better reach. You have to be willing to spend a little money if you want some good reach.
On the first day of the Free promotion I put up this banner and then RT’d it later on in the day to coincide with Eastern Time for my American Friends. I’m near to 4k followers so it probably helped with some international reach. I’m proud of this banner which I put together myself via Pixlr.
My ‘gram following isn’t huge but I also shared the banner and put some other info about the results via my story. Come and say hi, you can find me here...
Good ol life invader. I don’t use my page that much these days but my 500 plus following will always be appreciated and so I shared the banner and relevant links on day 2.
A blog post
My blogging efforts are very busy and so I didn’t have the time or space to put out a post on the Free days so instead I put one out on the Saturday. If you want to know what it looks like, here’s the link…
Factors that helped…
Having already mentioned that ‘CH’ is part of a wider series and this is clearly marked on each book’s amazon page, what else helped shift a bunch more books than usual?
Reviews, ratings, critiques whatever you call them, spiritually they don’t matter but in the sense of book promotion they do so it’s a conflicting double edged sword. Even though ‘CH’ did not have any US Amazon reviews at the time of this promo, the two other books did. Having a star rating on Amazon will help shift more copies and I could even argue that is the only purpose reviews serve – that’s a rabbit hole of debate that I wont go into right now.
I firmly sit in the corner of investing well in a good book cover. This is such a huge factor that will attract passing trade. Yes your book is free and being paraded in front of a big internet audience but does it look good? People do judge a book by it’s cover. If you scroll to the very top of this site you will see all 5 of my book covers. Trust me, they matter in sales and they are shiny also.
I Invested with money…
It doesn’t take a business major to see a potential flaw in this book promo run. Giving a book away for free but paying for advertising, how are you going to make a profit? The answer to that question is, I’m not, in the short term. The purpose of the book promotion is to maximise readers, if your work is quality enough for readers to look at more of your books then this will eventually lead to potential profits. Right now I am in the process of building that readership which is growing. This also coincides with having more work available which the results of this promo have proved as a tactic in selling books. If you seriously want success in publishing you need to invest money.
The numbers speak for themselves and I was pleasantly surprised to sell anything more than what I tried to promote. Like everything in publishing apart from the story, us writers aren’t actually in control and that’s both scary and thrilling. Embrace all the stuff you don’t intend to achieve in writing, trust me, its normally the best stuff. Quite recently I have been very much enjoying the connecting with fellow writers who’ve published all types of works from cookery books to vampires which are still the fashion!
To everyone who has read up to this point thank you, I hope you find this post useful an you can hopefully expect the full guide book to arrive next year. But just remember, this post is just Part 1…
Quite recently I’ve been caught off guard with a handful of ‘bad’ social media interactions which have served as a stark reminder of how toxic and volatile the underbelly of social media really is. There seems to be a consensus of those laying in wait, ready to pounce upon negative situations with their own negativity sparked from a desire to either be a troll or to be an opportunist in the face of adversity in order to get follows, likes and interaction. This can seem to happen at any time and it’s something I’ve always known but presently perhaps forgot while my momentum is building and my following is growing.
As an author in the modern social media age, my market is based mostly within it, and as much as I would love to just turn around and walk away, I’m not in that position just yet, although it’s just another driving factor to get me there. Having a higher following on social media will attract many lower level folk who are trying to get their own foothold and sometimes they use whatever leverage they can to climb. Such recent experiences have forced me to back away from my usual level of engagement, especially on Twitter which is a particularly volatile, mob cultured petri dish of assholery that can turn on you in an instant. The ‘mute notifications’ button has been utilised is recent days.
While this post isn’t an attempt to vent, it’s become an opportunity to do so and that’s okay, this is my patch. And my philosophy on book reviews is simpler now: they don’t actually matter in the broadest of senses, I cannot help but sometimes notice the ilk of review that is literally an attempt to troll, or be funny. Although after a night’s sleep the nagging pain they cause is gone, and I am big enough and old enough to know my stuff is in the public domain and that it isn’t for everyone but any type of cross word against me will affect me, I’m human after all. Any review really, is a good review, because it’s proof somebody took the time to look at your words and possibly buy it. Most of them aren’t constructive, even the positive ones, what I can do with ‘your book was great’, although I still appreciate the sentiment. No matter what anyone says, they’ll never know the journey, the struggle and the ultimate satisfaction of being a better person for finishing the crafting of a book. Their words about your words will never match them.
I guess all of this is just the symptom or the outcome of reaching a new plateau of a bigger following. This blog is growing and the content includes reviews and investigations of other parties who might not appreciate that so perhaps this is a glass house situation. My ambition has always been to write books and tell stories, no amount of toxicity will stop that, after all I am radioactively coated in stubbornness, so I’ll always survive, it’s all I know what to do. It’s up to us as individuals not to get lost on the journey.
Coming this September (that’s rather soon!), my 6th book and sequel to ‘Darke Blood’ and the next story in the Order of the Following Series;
Darke Awakening: Embrace the True Darkness
Here’s the blurb…
Of course any critique on the grammar/structural front is welcomed, I can’t really change the content in terms of the story as it’s already written… either way, I hope you are ready for what I hope is going to be quite an event. 13 or more sales on release day is considered a win. It will be available for Pre-order soon – I hope some of you will at least think about supporting this one.
More information about the wider Order of the Following Series can be found here. All three of the books that precede this one are discounted to 99 cents in most territories. If they are not available where you are and if you promise to leave a review, I will send them to you free of charge. The book cover shall be revealed soon!
Rock and roll, peace out and thanks for tuning in!
The results are in! Let’s take a look at my most recent book promotion efforts and analyse what went well and what didn’t. Here we go…
This has no relevance to my results, it’s just colourful…
Seeing as this year kind of took a dive in March, some will even argue it ended there. I decided to take what was happening in my stride and carry on. Carrying on might be the single best decision I have made in all of my blogging, writing and general being online endeavours. Trust me, and it was really tough to begin with. The numbers for this blog, my sales and overall results were dwindling for a little while until I dug deep, thought of a few new ways to continue producing content and kablamo, things are looking good, in fact they are real good, I’m talking best ever numbers kind of good.
I do truly feel for the many folks out there who have been stopped in their tracks from what’s currently going on (we don’t dignify these times with a name) but for me and without realizing this whole deal has kind of fallen into my hands with an opportunity that I have seized. For anyone struggling right now who is able to produce some kind of content, I would highly advise you do so, this world has changed and probably won’t be going back to ‘normality’ possibly for a while. More people seem to read my blog these days than my books, which is cool but we’re here to talk about my books…
Seeing as I have five of them (books not kids, I hope…), I have content that is readily available right now for people to access. This year I have stuck to my guns in trying to do all I can to promote Darke Blood, the series it’s a part of and the sequel which drops next month. Having that wider back list gives me the options to change things around and promote another work, that work beingThe Teleporter– a stand alone, novella length comedy book about super heroes with a political edge – it’s current, relevant and relatable. Seeing as Marvel is mainstream these days having a super hero tale is quite handy – and trust me people grab this book when they see it probably more than any others (of mine).
So I decided I wanted to get 2 things out of promoting the Teleporter this time around:
(this is important in book promotion, you need to decide what you want to get out of it, then you can manage expectations/disappointment levels after…)
1.First and foremost I wanted as many people to grab it while it was free for one day.
2. I wanted actual paid sales after the promo date to drive the books chart position upwards and get some new eyes on the product – It will be discounted to 99 cents and this wasn’t just a ploy to turn a profit, what’s a profit in writing?
So this would involve fighting the promotion battle on 2 fronts but with mainly the same process – book promo sites.
For those who don’t know book promotion sites offer advertisement for a fee, some are free. They have access to big mailing lists and distribution methods to get your work seen. Considering this isn’t my first rodeo, I have compiled a list of trust worthy, reputable sites who can help. Using a bunch of different sites at the same time is quite a useful method.
For this promotion I would split the promo sites between advertising on the one free day and the next few days where it was discounted.
The Teleporter would be free to download on Wednesday 22nd of July and then discounted for 3 days after at 99 cents.
Here are the sites I used for the 22nd Free Promo:
E Reader News Today – (humor promotion) Cost $40
Bookrunes – Free Promotion – Cost $40
Indie Book of the Day – Cost Free
Book Goodies – Cost $9
Bookwerm – Cost $5
Book of the Day Dot Org – Free
ebook booster – Cost $20 – placements on up to 15 other sites
Sites I used to promote The Teleporter at 99 cents discount (23rd and 24th)
Armadillo Ebooks – Cost $25 – both dates
Prettyhot – (Featured listing) – Cost $25 – 23rd only
Discount book man – Cost $10 – 24th only
Bookbongo – (bookblast) – Cost $20 – 23rd and 24th
Bookdoggy – Free
So the promo sites were booked and now I needed to prepare my other promo methods. In the past I had explored the option of book banners – a poster that just doesn’t show the cover but acts as a kind of billboard. Seeing as Fiverr offers this kind of thing I got one put together for the Teleporter.
Generally people tend to click on the link more when they see something other than just a book cover. And it didn’t cost much, there are loads of different merchants on Fiverr who do this sort of thing at a very reasonable price.
This time around I would focus more on the days after the free promotion and kept my tweeting and general social media lips sealed until then.
On the discounted days I tweeted to my 3000+ followers and put up a post on my Facebook page to 500 followers and I even put together a blog post on here for my 500 plus following.
So how did it go? How much do I hate myself this time? I can honestly say it went rather okay to good, so not that much self hate…
Here are the results for the Free downloads on the 22nd with slight overlap on the 23rd
Overall this was the best ever day for The Telporter in terms of free downloads and the 3rd best of all time in all free promos I have done. Not bad at all.
I didn’t track the chart position that much on the Free day but it was #5 in one of it’s charts. Mary Shelly’s Frankenstein was #1 at the time… I very much enjoy it when my book is in the same picture as something so highly regarded! Darke Blood did once go above a Dean Koontz book – my only claim to fame thus far…
And now let’s look at the results for the days after the Free promo when it went to 99 cents…
On the day after the free promo, 20 good folks downloaded the Teleporter while it was discounted. The next day we had 1 download and then on the third and final day we had 4. Someone else downloaded it at full price a few days after that also.
I didn’t properly track chart positions but it did climb higher than usual but got nowhere near single digit positions.
20 downloads in one day for any of my books is a win and this year’s best day of sales and my 2nd best day of all time. The 1st being last July with the same book but boosted by a Bookbub featured deal.
I can probably expect a few new reviews soon.
What went well?
The whole thing went well in my eyes but here are the factors that helped.
1.July, something about this month in the past two years has been really good for book promotion and this blog in general. July 2019 holds the record for most blog views ever and in 2nd place is July 2020 – beach read season I reckon…
3. The Teleporter is an established book and my 2nd most reviewed on Goodreads. It also has a good bunch of international reviews on Amazon. This helps big time.
4. I have a back list. Books sell easier when the author has more than one. People grab a book with hopes they like it and then will explore other titles if they do.
5. Fellow authors looking to give back – those whom I have connected with over the years and especially those who have books I reviewed sometimes feel inclined to return that favor, having one of my books available for free pushes that a little further – not that I expect anyone to buy my book in return for anything but it is very much appreciated.
6. The current state of affairs in this world: People need content, people are getting into reading more, e books are safe and are a low risk form of entertainment. Hence the opportunity arises.
Anything to improve?
Book promotion is led mainly by the following and voice of an author. If that voice is louder, more people hear. I’m always trying to improve that volume (following) and of course there are few things that could have gone better.
I did try to get a bookbub featured deal but to no success this time. Maybe I could have explored Facebook advertising but I didn’t bother this time around.
All in all this promo run went rather well. I have on final book promo run planned before the release of Darke Awakening in late September. Stay tuned and thanks for reading!
Because one measly blog post isn’t enough to cover the great books I’ve been immersed in during the first part of 2020 – year of the shit storm. And let’s face it, I love a sequel, I can’t help but leave the door open and in this sense it’s for the greater good of books so here we go, let’s dive in to some part 2 of best books….
The Girl Who Loved Cayo Bradley by Nina Romano
Westerns have always captivated my imagination. From the likes of John Wayne and Clint Eastwood to the modern television epic ‘Westworld’ and even the final part of my all time favourite film trilogy Back to the Future Part 3. I’m a connoisseur of modern country music and have even dabbled in possibly the greatest video game story ever told which also happens to be a western; Red Dead Redemption 2.
With that in mind, it was only a matter of time until the right book came along and The Girl Who Loved Cayo Bradley is just that. Authentic history meets romance that spans over some years during a time in America where the modern world is still emerging. Nina Romano has constructed an epic tale of love that delves into Native American culture complete with the sights and smells. The love between the main protagonists is perceived as destiny and that’s how I saw it anyway. To quote my review ‘It’s both poetic and sometimes poignant while even being brutal in parts, of course the old world was back then and you cannot fault the factual elements that are intertwined with the fiction…’
‘The Quest For The Sun God’s Tomb : The Willie Abrams Saga’ by C.J Evans
Continuing with the historic fiction theme we’re going a few years ahead to a post WW1 world where a pair of american veterans are living out their retirement in Cuba (booze was banned back home). While it seems to be the ideal life, the sun, the sand and the daiquiris, history soon catches up with Willie Abrams. It’s part treasure hunt come rescue mission with a little dusting of Indiana Jones – if he went to middle america on a mission to find an artefact and use it to bargain for an old flames release. And quoting my review; ‘The Quest For The Sun God’s Tomb is an easy to read tale of action and adventure guaranteed to keep readers interested all the way to the end! This one will definitely whisk you away for a while!’
‘Scarred’ by Damien Linnane
We’re going down the crime vigilante rabbit hole now with ‘Scarred’ by Australian author Damien Linnane who has put together a unique and sometimes violent tale that will question your judgement of justice. There’s a conflict in the story that runs throughout – that being whether or not the actions of the MC are right and wrong. To quote my review: ‘there are so many messages within the story such as revenge not always being the answer and the true morality of justice…’
American Blasphemer: A Novel by John Matthew Gillen
This story captivated me like not many books do and I’m afraid that’s all I can say because ‘American Blashpemer’ is the first book I have read and reviewed for Reedsy Discovery and because it was an ARC, the review will be coming very soon, but trust me you don’t want to miss it!
Life Signs by Christina Engela
The sci fi stories of Christina Engela appear quite frequently on my shelves, they are both fun and in good supply. Like the many of her books I have reviewed in the past ‘Life Signs’ deserves a shout out as well as the wider Panic! Horror in Space series. This one is a trio of stories that tie into the wider world of space, horror and even some comedy. To quote my review: ‘From poignant to quirky and fun, these stories pretty much cover everything that Engela is known for with a writing style and depth that will draw you in…’
‘Mr Mercedes’ by Stephen King
Okay it may not be an indie book but sometimes we all need a break to switch things up. I bet Superman even has cheat days, not that I am comparing myself… plus I had this in paperback on my to read shelf for quite a while. Now I know, it’s Stephen King and if you tune into his twitter, we can probably describe his tweets as ‘interesting’ at best, he’s not quite at the J,K Rowling level yet but he’s on his way, the less said about that, the better….
Mr Mercedes is outside of the usual genre we all know and ‘love’ King for but he still manages to retain the depravity and the places he’s willing to go in order to tell a good crime story. That being retired detective who has let himself go is taunted by the criminal he never caught. It’s very readable, has a few gasp type moments and overall worth a look. You can check out my full review here…
And so that wraps up another Best Books blog post. Of course there are still some other books which didn’t get a mention, so look out for them! Peace out, thanks for reading, stay safe…
Whoa we’re halfway there… but I suppose with all that’s going on, living on a prayer is out the window… but books aren’t and no matter what shit storm is going down out that window, the Hall of information vowed to carry on and carry on is what we have done!
Now that we are halfway through 2020, I am also half way through my TBR list and so here’s a breakdown of some of my best reads so far…
‘Dead End’ (Clown Conspiracy Book 1): A Short Thriller’ by Mallory Kelly
Short books don’t get nearly enough credit especially when they do everything a longer book can. This series known as the ‘Clown Conspiracy’ is like a bunch X-files episodes that all carry the same chilling clown type theme but branch out in story with individual arcs in each addition. From this first one I was hooked and went back to the series over the past six months. Give short reads a chance! Here’s my review from January
‘Nocturnal Farm’ by Villimey Mist
Vampire stories are still very relevant today, even more so when they break the usual mould and take a path less travelled like Nocturnal Farm which is the sequel to Nocturnal Blood. Book one was a chase style story that introduced the universe while this one represented more of a rescue effort while uncovering more of the vampire world already introduced. The MC is a sufferer of OCD and anxiety, but it’s not glorified or exploited, it’s highlighted in a brave and original way. The Nocturnal series is definitely the one to watch right now as more sequels are planned! My full review is here.
Break Them All!!: A Modern Era Awakening! by DRTao
The Hall of Information proudly takes on books from all corners of genre. Fiction or non-fiction we’re happy to read them and this unique self help book can best be described as ‘A unique mind opening insight into breaking the shells that govern our existence…’ and that’s taken straight from my review.
Break them all can be picked up by anyone looking for a little more insight into their own mind. It’s written in that accessible way and like I said in my review ‘It’s intelligent but easy to take in and highlights how to see things differently and perhaps not the way we usually see them.’
Nightjar by Paul Jameson
Every now and then a true literary gem comes along and this one took me by complete surprise. So much so I had to drop mostly everything and just read it cover to cover. Nightjar can best be described as something between folklore and fantasy while being written in a classic literary style. It’s a fresh story with an oldie style and that will take you back and it’s a combination that makes this one a potential read of the year! Trust me, check it out, my review is here…
Swinging Sanity by N.F. Mirza
And now some poetry because every reader’s list should have some on and mine is no different. ‘Swinging Sanity’ is a deep and sensory collection of poetry, by that I mean it’s an emotion fuelled account full of feelings that covers a range of subjects. ‘From self harm, depression, anxiety, loneliness, love, individual suffering and pain to everything else that centres around our sanity, you’ll see it represented here without any reservations and with honesty – something the world needs to talk about more…’ Check out my full review here…
The Band Director’s Lessons About Life: Volume 1 – 50 Parables on Life’s Performance Cycle by Donald Lee
The Hall of Information was approached directly by Donald Lee who introduced his work and it didn’t take much to convince me to check it out. This collection of scenarios serve as parables related to the teaching of music that reflects on lessons learned. The subject matter ranges from time management, knowledge, belief, having fun, performing, forgiveness, failure and so much more (50 in total). This is a book that’ll make you think and hopefully motivate you to be better in the same sense. My full review is here…
Memories of Mars: a Novella (Custodian Library Archives Book 1) by Colin Yeoman
I cannot stress how good short books can be when they are good and Memories of Mars is one that caught me off guard yet again. Part science fiction and part literary ficton, this brand of ‘Fringe fiction’ faces the age old question about our origins and that of the red planet’s. To quote my review ‘Colin Yeoman has cleverly fused real elements of biological transmission experimentation with the human memory which possibly fills in the gaps of our history in the universe and more specifically Mars which is wholeheartedly original…’
And so that wraps up my ‘best books of 2020 so far’ but there are a stack of great reads I did not mention as I am saving them for the yearly review. Thanks for stopping by!