5 Years Published: Some thoughts and lessons…

Time can be a funny thing and it has certainly flown since I first envisioned and then eventually released my first book ‘Open Evening’ back in 2016. We’ve seen pandemics, two different presidents and even hardbacks being introduced to Amazon since this book came out.

For a story based upon a bad dream I had during my teen years it has shaped a huge part of me and my author journey ever since I wrote down the events of that nightmare onto six sides of lined paper. While it sat amongst many of my writings gathering dust for some years after, eventually it would be brought back into the light and served as my great writing reset while also being my debut novel and probably being my most important publishing moment to date. This post is dedicated to some of the vital things I have learned through releasing that book and my wider path as a creative.

Books capture a moment and version of you in time…

I am going to defend it jealously but I am also not afraid to admit that ‘Open Evening’ doesn’t contain my strongest writing – why would it? Because between then and today six other releases have arrived in that time. That’s six opportunities to be better than the previous project. Literally hundreds of hours toiling away figuring out my own style and the English language in general stand between my debut and now.

The story to me is still strong, but the execution, that’s something all writers will always be trying to get better at and so O.E. captures my writing ability at that moment in time. This is a book based in the US but written by a UK based author who has never been across the pond – words and phrases don’t always connect but I’m not going to change them for the world, this book represents so many things I’ve learned in time and those quirks make it all the more meaningful. There’s almost a charm in early works by some creatives and this book perhaps has a little of that.

Every time I have gone back into the manuscript files to change back matter or correct the odd error I find myself unable to change anything more than that. It represents me back then and I’m proud of that version of me in time. This also means that if you do read this book first and move on to later releases, you should hopefully see my writing ability evolve.

Truth in fiction resonates big time…

You’ll find that ‘Open Evening’ contains a huge dose of truth in between the monsters, the running and the terror. My own high school days play out in this book but with the fictional volume turned up. From geographical elements to even characters, much of this story is influenced by real things, people and encounters. For it, you get one hell of a resonating and relatable ride. If you are able to find some element of truth to base your own works on, you’ll probably captivate readers. Combine that with the sometimes outrageous fictional ideas and we’ve got ourselves an immersive tale. That ‘truth’ model is a concept you’ll find in all of my works so this book paved the way.

There are some fictional influences also…

From combining the name of my old high school with the town where slasher film ‘Halloween’ is based all the way to Alien, Buffy and even Blade. Much of my favourite thriller/horrors are also represented in this book and I’ve found that paying homage to them in a story gives readers a weird nostalgic comfort. If you liked Final Destination or any of the stuff below, you’ll probably like ‘Open Evening’.

Social Media Following is everything to me now, but it wasn’t always…

I had a fraction of the following I have now when this book was released and still it sold relatively well at the start.

41 copies – most of which were paperbacks got sold on release. This was a record I have only just broken in terms of release month sales. Back in 2016, Facebook was my main platform along with this blog which also had a fraction of the following I now have.

My advice when it comes to authoring and releasing books: You don’t necessarily need a big following to start off with because as long as that work of yours is findable, readers will eventually gravitate to it over time.

Me: I worked on regularly releasing content before I got anywhere near the social media following I have now. Content will foster new followers.

I got busy writing and spending the time I had to create…

Like I have said before, time is probably the governing factor in all of my content and success. When’ Open Evening’ was ready to be released, my editor wasn’t available and then so I had a year in lieu to use and that’s exactly what I did. Just as O.E. hit its release I was planning my next and already had a draft of ‘Darke Blood’ ready to be edited. 8 months later I had two books out there all because I used the time.

The Free Promo(s) have been worthwhile…

Many authors are strongly against giving their work away for free but I’m not many authors and for the six times ‘Open Evening’ has been priced at zero, thousands of people downloaded it. This has led to me finding an important readership and has even boosted paid sales of other titles over time.

Damn, getting reviews is hard…

I’ve tried near enough every trick out there to try and get more reviews and all of that started with this book. From sending physical copies to bloggers who never even responded, let alone left a review to giving copies to perhaps ‘higher end’ indie authors only to see that same copy on ebay some time later. Reviews are so hard to get and this book confirmed that for me. Since publication ‘Open Evening’ has managed 30+ reviews in that time. A small figure to some, but to me and considering I had very little following back at release, a good number.

It is never too late…

You’ll see me preaching this on Twitter every now and then but the release of a book is only the beginning and from that moment after, the opportunity for a book to find sales, reviews, audiences and a following is always there. It is never too late.

Edit: The official release was the 29th but it was uploaded to KDP early

Only you can write your book…

Writing tips and advice take many forms these days, from the awesome gems of guide books out there to social media, but only you the author can find what it takes within to write that book. It started for me with this fast paced high school creature feature horror but I have dabbled in many different genres while only really listening to myself and figuring out this wonderful craft.

Friends and Family were there for me…

As much as I am thankful for the support this book got at the very start, I will stress the word ‘were’ because after the release most of my family and friends disappeared. While back then it was kind of crushing I now understand that most of these people were supporting me and perhaps not the book which forced me over many years to go out and find my own supporters who backed both books and me. This became a blessing in disguise and I know some authors will never even get the acknowledgement from anyone they know for the work they have done so I am ever thankful for that initial support.

That initial support is how I promote myself today…

While most of my family and friends grabbed a copy of this book on release, they did so to support me personally and today that’s how I promote myself – as a person first and then my books second. Most of you reading this would have probably come from social media and might not have even read my works but you know who I am for that effort.

International pricing matters…

This is more of a practical lesson but for a while, my books never sold anywhere outside of the UK and this was mainly due to me not being fully in the detail about pricing in other countries. Be sure to do a little research just to see what is a fair price someone would pay in other places around the world.

Seek Professional Help…

My budget for most releases includes cover artists and editing – both of which to me are essential building blocks that make up the basic anatomy of a book. From word choices, structure and overall guidance; a good editor will help shape that work of yours. A good cover artist will also guide you – ‘Open Evening’ looks the way it does because of the professional help I got. The original cover I envisioned was way more elaborate but I know that those scratches embody everything I wanted to covey for a potential reader.

Keep Creating, Keep Learning…

The journey never ends and books once they are released will outlive us eventually. Books are a life investment and it’s important to learn what you can from releasing one into the wide world where anyone and anything can be said about it.

‘Open Evening’ represents the start of my publishing journey and for all it’s ‘charm’ this book is something I am immensely proud of giving to the world. There is something truly genuine about fostering a story from scratch and writing it with your heart and then offering it to the world; perhaps that’s the most genuine thing a human can do. To me, its certainly up there, so no matter what happens, embrace your art, learn from it, keep creating it and in this case embrace the unexpected.

Free and Discounted Books – Today Only!

For the first time ever all 7 of my books are being price promoted simultaneously to celebrate the 5th anniversary of Open Evening being published.

Without my debut novel nothing else would have followed and seeing as I have a plethora of books, they are all discounted except for Open Evening which is FREE to download today only!

Some thoughts, details and links are below. As always thank you for the continued support of your local neighbourhood indie author!

It’s kind of scary how time flies when your busy and trying to get the world to read your words and somehow it has been 5 years since my publishing journey began. Those who have been around a while will know in 2015 I basically started again with a project based partly on a bad dream and mostly on my own high school days of struggle. Add a little creature feature horror, scratch that, a lot of creature feature horror and somehow Open Evening was born. Originally taken from six sides of lined paper full of scratchy writing after my fourteen year old self tried to recollect the events of that bad dream, I somehow fashioned it years later, into a fully fledged book that probably means the most in all of my works.

Before Open Evening released in 2016. I kind of got caught up in the whole querying thing with sub-par science fiction that wasn’t ready and in truth I wasn’t ready so starting again paved the way to where I am now. Someday you might see that science fiction which has grown with me and I have a huge amount of books to offer the world but until then enjoy the ones I have available.

Some of the books on my shelf may be different in comparison but for today they are all the same price.

The Ghost Beside Me is a paranormal romance about an introvert who struggles with loneliness until something not of this mortal world tries to reach out. Based partly on my own paranormal experiences and a ghost story my late Grandfather told me its a short but powerful read. Perfect for the coming spooky season of Halloween and beyond.

The Teleporter, many of you will already know and this book has become my most successful title this year. With over 160 Amazon ratings in six months I think I can class it as a hit. Kurt Wiseman is a mid-twenties slouch who is suddenly thrown into his own super hero tale and has to make a choice in order to save the day. Full of comedic wit and fourth wall breaking fun, it is bound to make you laugh at some point.

Consistent Creative Content is basically the culmination of my journey as an author, blogger and social media personality. Part-memoir part-guide, this book is designed to show you what I’ve done to find success that I am happy with and how you can do that too. Follow my words.

Of course Open Evening is just the start of a wider series known as the Order of the Following. Every other book in that series is discounted for today!

Click on the banners for the links!

‘Last Outlaw’ a Sci-Fi Western by Lee Hall – Coming Soon

The year is 1902 and aging gunslinger John Arthur is doing his best to survive times becoming more civilised by the day. That is whilst trying to guide his adoptive daughter Bethany ‘The Blade’ Mason to adulthood. After a troubling vision; Arthur must put it to the back of his mind as an opportunity appears in the form of three stagecoaches worth of gold. This life-changing haul just happens to be sitting in the bank of the small strange town known as Haddington but something monstrous lurks beneath the surface. Heist soon turns to horror forcing outlaw and law to align in order to survive the unexpected.

Last Outlaw: The ‘Haddington Haul’ will premiere on Tuesday the 17th of August via Patreon.

Part One will be FREE to read.

You can read more about Lee Hall’s Patreon here

7 Years of Blogging: Here’s what I’ve Learned

Writing books and blogging go hand in hand to me. They have done for seven years now and just last month I was notified by WordPress for reaching that milestone. Time flies I guess… This Hall of Information blog is the central pillar to all of my content and this post is dedicated to everything I have learned in that time. Before I dive in, let me just thank all of you, for joining me here in this space on the internet I call home. You support is very much appreciated!

Last year I put out a similar type of post which then inspired me to write a little self-help book called Consistent Creative Content. Here’s what I’ve learned in seven years of blogging.

Time

The major factor in all of this is time. If I could have incorporated that word into the title of ‘CCC’ I would have.

Blogging takes time, good results take time, finding content takes time… you probably get the picture. If you dedicate time to blogging it will eventually get better.

For those not sure where to start with blogging my basic tip would be to consider your blog as your own personal space to talk uninterrupted about any subject you wish. This brings me to…

Diverse Content – to a certain degree…

Many blogs including mine will stick to a certain theme when it comes to content. You probably won’t see a book blog talking heavy politics often and sometimes it’s good to branch out a little but my advice is to stay in the same content neighbourhood. While my Hall of Information blog started as a journey towards publishing that was fairly limited in what I could blog about. Since then my content has diversified within the realms of publishing. From indie book reviews to interviewing authors on occasion all the way to book promotion results and even just ramble posts that capture what I’m currently feeling. They are all in the same neighbourhood as my original vision but stretch a little wider in appeal. So perhaps trying new things is a good thing but…

New Ventures can take time…

Blogging for me turned a huge corner when I decided to take the plunge into offering Indie Book Reviews back in 2018. What happened the moment I launched that service? Nothing because it takes time to get the word out and build up a trusted reputation. Eventually indie book reviews became what I was known for but it started slowly.

This year I started another new blogging venture of offering space on my blog for guest posts and articles. Again hardly anyone applied but last month 8 posts were from guest authors who shared excerpts, their stories and even the story behind their story. Some of this stuff makes for great reading.

New ventures in blogging can take time but they’ll work eventually. In these two cases both offered an incentive. Incentives are the key to selling and now this month I have started a Patreon. As of right now the amount of Patrons I have is zero, but with a little more work I imagine some supporters will eventually arrive. There will be some more content soon, even some fictional stuff.

Leverage your social media following

Those who know me over on the Tweet machine will know my following has pretty much doubled in the space of a year. If you have a loyal engaged following on a platform you can turn their attention to your blog and drive them to it – this is part of the reason why my blog gets so many views these days. But how, well, this leads to…

Know your audience and write for them…

In July of 2020 this blog had 63 click through’s from Twitter, this year it has 394 and counting. This is because now I write partly for that Twitter audience of writers and bloggers who appreciate my guides and reviews. This already galvanised my existing blog audience which was bookish to begin with. For those with a small audience or none at all this is a fantastic opportunity to write about whatever you feel, if it captures your personality, eventually it will resonate with someone.

Blogging Tip: If you blog with WordPress the social element of connecting with others is already there as everyone with an account has access to a feed that shows you suggested blogs to follow – this is a great way to branch out at the start.

Guest content still takes work…

After nearly a year of pushing a lot of my own content out onto my blog I kind of hit a creative wall. While I still have hundreds of guides to come from my many experiences, I took the plunge in offering space for guest posts on my blog which has over 850 followers. Plenty of authors have since provided me with guest excerpts, stories and reviews but even that takes work. While I might have outsourced the creative element in guest posts, they still take time to check, put together and schedule. There is also a fine art to spacing out guest posts so my audience is not too overexposed to the same thing…

All content all the time may not necessarily work…

Simply, if you want to grow and grow quickly in blogging then produce more content but too much content might have an adverse effect as readers read in their own time so if you are posting daily they might not be able to keep up. Last year and even recently I would post up to 6 times a week which is great for views but the content ranged from reviews to rambles. If you do suddenly ramp up content, be aware of how your audience respond and they will…

Listen to your audience…

I don’t get a lot of comments on my blogs but most of them come from loyal long term followers. They are my bricks and mortar and I do my best to listen to their feedback and engage with them. In blogging most followers don’t unfollow so a follower earned is a follower for life most of the time.

Blogging is a craft to me…

Like writing I can show you to the door and even set you up afterwards for marketing but I cannot physically teach you to blog. That is something you have to find within and working hard to get better will pay off eventually. Your audience may start small but they followed you for a reason, give them something to come back to every week or day. Its going to feel like you don’t know what you’re doing for some time but give it time and good things will happen.

My favourite saying in all of this is simple; If I can do this, then you certainly can. Here’s to many more years of blogging and thank you all for being here day in day out to support my efforts. It really does mean a lot. I have some more quick fire tips for blogging over on my Patreon which is FREE to read at the moment and can be found here.

Peace out, rock and roll and to many more years of blogging!

Joining Patreon

As mentioned recently I have taken the rather uncertain step towards authoring and blogging being a potential career by joining Patreon. Yesterday my first guide post launched rather softly and that is going to be my approach to begin with. Gradual has always been my key to success in any new venture and social media is a tough arena to launch new ventures in.

My ultimate goal is to help others in the world of authoring, blogging and creating because helping others is fulfilling and being known for that has presented me with an opportunity. Over the past year I have experienced enough growth to justify my work to have a certain value and so Patreon feels like the best choice to showcase future guides, book promotion results, writing tips, social media tutorials and even my fictional works. Most of this stuff is what my readers and followers want and I have a plethora of work planned for this venture. I hope it is received well while some of you on here consider joining me over there.

This blog will still operate at normal capacity. Lee’s Hall of Information will continue to provide readers with book reviews, weekly rambles, guest posts and all the usual content you can expect as a follower for free.

While some might think joining Patreon is just a cash grab, and there has already been some frosty-ness shall we say towards the idea of my blogging work being monetised but those who do choose to join my Patreon will be rewarded. The incentives range from a basic shout out on social media all the way to a free digital copy of my book ‘Consistent Creative Content’ and the higher tier will also include exclusive one on one Q&A’s. For now all of my future guides will be available first on my Patreon first and then eventually they will make their way to here, my base of operations. You can find all of the relevant information here.

The first month of content which includes a few guides and some exclusive fictional work will be FREE to read. I would have never got to this moment if it wasn’t for the loyal support you guys have shown for this blog. Whether you are a blogger, writer, creative or just a reader, I hope you’ll join me in this new venture that dreams are made of. Rock and roll man!

Weekly Ramble #118

I’m warming to the idea of starting a Patreon for my writing and self help social media guides. My overall ambition is to make writing my primary occupation and this year has proven that I can take strides from this being a hobby to something much more serious. From having 10,000 people download one of my books in a single day to exceeding that same number in follows over on Twitter, maybe it is time to monetise my content.

Of course the concept of monetising isn’t just about me. I intend to very much make it worthwhile for my patrons by rewarding them not just with content but hopefully other stuff like social media shout-outs, guidance, and even author spotlight stuff on here – a place where I know book folks and good readers are. And this won’t be monetising all content all the time – there is value in our words and with the right following it can be perceived that way.

Something seems to have aligned quite well with the content I create and the readers who appreciate it. You can see for yourself the plethora of social media, blogging and author guides I’ve put together over on the resources page to back that up. Not only do I have content, but a following who appreciates it and this is only ever going to be a career option if I take strides towards setting it up for that. By no means is this a cash grab because as I said there will be incentives for supporters that I will work for so to me, this is merely an opportunity for my words to support themselves and seeing that I have the infrastructure, perhaps Patreon is the way forward.

Already I have a content plan – much of the stuff you have become used to seeing on here will remain on here but will most probably premiere on my Patreon first. I’m committed to creating content that helps others and so the idea would be to make my Patreon an intimate way of passing on knowledge not just through posts but with perhaps one on one coaching – this will all depend on the level of membership available. I am also envisioning to release exclusive fiction stuff to patrons as a further reward for their support. Watch this space.

Link Sharing on Twitter – My Verdict/Results

This post is based upon my own experience and circumstances on Twitter. Everyone’s experience and circumstances are different when it comes to twitter so this post is designed to help anyone who uses it for the sake of marketing. As an author myself, I very much appreciate the struggle of social media as a marketing tool and to sell books regularly takes a lot of presence and work.

While increasing my presence on Twitter over the past year or so I have began to form a conclusion in my own mind that the platform has a complex underbelly that favours those who use it more often, those who post often and of course those who use it for conversation. Twitter wants you to stay on Twitter and so when you try to divert others away from it through links, that complex underbelly kicks in – the word algorithm get’s used often when it comes to Twitter and now I firmly believe that under the right circumstances, if you share an external link on twitter and specifically via one of your own tweets, it will get less visibility – sometimes dramatically less visibility.

This post will do two things:

1. Lay out my own Twitter circumstances (my following count /tweets per day, etc).

2. Show you what I did to prove that Twitter reduces visibility on Tweets that share links and how to get around this in 2021 – no doubt this post will become outdated but you can still share links on Twitter and get good results. Everything is variable and subjective and this is just my experience.

So who am I when it comes to Twitter?

My Circumstances

My circumstances are important to lay out because it will give you an indication of my engagement and activity on Twitter.

Top Tip: The more time you spend on Twitter, the more it will reward you eventually and this goes for tweeting more, commenting more and just being on there more. What to tweet about you ask? Anything…

My name is Lee Hall and I am an independently published author who probably spends way too much time on Twitter. Although I will say I enjoy being on Twitter and eventually I must have started doing something right because back in December 2020 I had Five Thousand Followers and now I have Twelve Thousand. My Tweets regularly get 20 to 40 likes or even more and normally a few comments – this depends on what I Tweet about and the time of day but generally I have quite a decent engaged following. Here are the numbers in clearer format:

Followers (July 2021): 12k – Mainly UK/US/Canada Time zones

Tweets Per Day on Average: 7 to 10

Hours Spent Per Day: I’d rather not say… but it’s a lot.

These three factors are important to note because firstly my following is a mix of time zones which means when I wake up only UK followers are around mainly so later in my day tends to bring better engagement levels as the US and Canada see sunrise.

Tweets per day is another big factor because the more you tweet, the more your profile will be pushed to followers. And well, hours spent, if you’ve got the time then do it…

Because I have spent so much time on Twitter over the last year I have started to realise that sharing links doesn’t always work out well and so I decided to run a test for a few months to see if this was the case.

The Test

‘Write a book and then share it with your social media following. Instant sales and success’

‘Marketing Expert

While the quote above might have been the case once, right now in 2021 it is so far from the truth and kind of makes me mad that there are people out there sharing this kind of ‘expertise’. Being a social media author who started at zero takes a lot of work, time, patience, effort and drive to reach any level of happiness with your results. The mountain is so high sometimes and the inner workings of social media are designed not to help you.

There are so many authors who will tweet daily about feeling invisible only for me to check out their feed and see it is full of links or they just sporadically tweet every other day. In this day and age that’s the equivalent of standing up in parliament and then taping your mouth shut before trying to give a speech. If there is just one thing I want you to take away from this post it is this:

Talk first, share links later.

And that is what my test is based upon.

The Actual Test

What have I been doing to avoid my links being silenced by the ‘algorithms’? Quite simply I’ve been following a two step approach.

1. Tweet something enticing about a link.

2. Put the link in a reply below that tweet.

Now I am going to prove to you that this approach works.

On July the 9th I set out to share a link in two different ways and at two different times of the day. The link I shared was for my ever popular blog post ’10 Ways to Sell a Book Without Dropping The Link on Social Media’. Yes I am aware of the sarcastic irony which I have a PHD in. Also to make this test fair, I used the same link, hashtag and set specific timings to simply prove how effective this two step approach is.

Tweet 1

At 10:09AM UK time I put out this tweet with the link in the reply. Now my only major audience online at this time is the UK so there is generally less people around to see this tweet. I did this deliberately – you’ll understand why below.

The Reply

Tweet 2

At 07:00PM UK time I put out Tweet 2 with just the link – by this time the majority of UK, US and Canada Time zones were in daytime hours. So you’d think this tweet would get way more attention and this is after several tweets went out during the day.

The Results

I deliberately gave Tweet 2 the advantage of a much bigger audience being online and so you’d think this would work in favour of that tweet. Now I left both of these tweets until today (13th July) to harvest the statistics and so here they are.

Tweet 1

As you can see this time with the numbers its looking quite good. And now with the statistics of this tweet….

The ‘Detail Expands’ tells me followers were enticed by this tweet and moved on to the reply where the link was contained….

The ‘Link Clicks’ is the important number there which is also quite high for me. Now let’s take a look at Tweet 2

Tweet 2

As you can see, very little activity for a Tweet that I put out during ‘prime time’. And so here are the stats…

And the numbers are dramatically less than Tweet 1. These numbers were taken on the day this post was published.

The Supplementary Test

Okay, so I have tried my best to do my own ‘fair’ or at least decent enough test but here’s some a supplementary extra. because there will always be someone trying to refute me it seems.

Yes this is Mark Zuckerberg’s Facebook and yes he put the link in the comments below the status. Now I know this is taken from Facebook but if the man who basically founded social media in part is doing this, well it says it all really…

The Conclusion

I’ve had my eyes set on putting a blog post like this together for a while and from the numbers shared above I can pretty much confirm that link dropping on Twitter most of the time will have an adverse effect on a users numbers. Let me stress that this is entirely dependent on your circumstances which I cannot speak for. Most of my guides are based upon what I have done and learned.

There is hope when it comes to link sharing because right now there is a simple way around it. Tweet 1’s two step method of an enticing tweet followed by a call to action and then sharing the link in the reply is an effective way to get traffic clicking on that link. There are also a plethora of methods to sell something without sharing a link all the time. Hopefully this post has at least stirred some thoughts about how to better get something from social media when it comes to link sharing.

Thanks for reading and you’ll find some further reading below.

Further Reading (Because I kind of have a family to feed…)

If you enjoyed this post then you’ll probably enjoy and get something out of my self help guide book for authors and bloggers. Consistent Creative Content is written with you in mind and will hopefully guide you to results that you are happy with. Here are some recent reviews and click on the billboard for the US link. Everyone else, just search Consistent Creative Content Lee Hall on Amazon – this will boost my key word relevancy

Of course the link mentioned in this post is also a guide and so here is ‘10 Ways to Sell a Book Without Dropping The Link on Social Media’ .

And those looking for better results on Twitter here is another detailed guide.

Weekly Ramble #116

Since 2018 I have read and reviewed 120 independently published books. The pillar that holds my authoring and blogging brand together is reviewing other authors books and to begin with it drew some very favourable results – blog follows, new readers, author friends and even sales for my own works. Those things drove me initially because they are good things for me but then I realised slowly that I wasn’t just doing this for me.

While I would never ever consider myself some kind of hero for reviewing books, I now do it for greater reasons than just personal gain because in all walks of writing it’s the ‘everything else’ after that makes this whole thing worthwhile. Some of these things can come unexpectedly and that might be the true power of writing. Over those years and books reviewed I’ve forged a level of trust from you and from a wider social media following all driven by a desire to make authoring and writing better. As independents in this social media age we are representing future generations of wordsmiths who will enter this arena someday, an arena where gatekeeping is slowing diminishing, it will probably never go away fully but we can at least improve things. Amazon have given anyone a platform to publish, but it is our responsibility to make sure it is represented well. These days you don’t have to be ‘someone’ to get any type of acclaim in writing. While agents and big publishers look to hold on to how things were, times are changing for the better. Anyone who has written something can now be successful instead of someone else deciding that.

Authors reviewing fellow authors books makes the indie scene better for everyone. I have said time and time again that reviewing others’ works will also help you but don’t expect a direct return, don’t feel entitled because you reviewed a book and want something back because ultimately what you’ve done will benefit us all – you’ve made this journey better for everyone.

Book Promotion Results: June 2021

While the majority of things in writing can be subjective, most authors will know the struggle of trying to market and sell their work. The sheer variety of ways to try and market books these days can be quite daunting but I reckon I’ve got a decent grip on it. Follow me as I lay out my latest book promotion efforts with a hope it helps another wordsmith…

Aim/Background Info

What is book promotion some of you ask? Well for the beginner and to me book promotion is any method that is used to sell books. This can be through a price reduction, paid advertising, free advertising and even less direct advertising like a social media presence. There are so many ways to promote a book and most of time I tend to combine these methods.

Firstly and quite importantly when it comes to promoting a book its good to have something to aim for or at least a reason why you are promoting a book. While sales is normally the main priority, this time I had another aim alongside that – more on that in a moment.

The book I would be promoting this time around was my very recently released self-help authoring and blogging guide book ‘Consistent Creative Content’ and on June the 26th it would be discounted to 99 cents (regular price $3.99) for that day only. My methods of advertising would be a paid promotion via book promo site Robin Reads and I would also be leveraging my social media following across a few different platforms. After the book’s initial release the sales have began to drop off to almost zero so a little advertising will hopefully jump start things.

Let’s break that down into three factors.

Time an important factor when it comes to promotion. One day only for this promo adds urgency for potential readers to buy a book on the day.

Price From $3.99 to $0.99 is quite a jump and adds a level of extra persuasion for potential readers.

Reach – Using a paid advertising package via a book promo site and my own social media following meant that I could reach more potential readers on the day.

Combining these three factors should result in a positive outcome for any book being promoted although different books have different circumstances to face such as rating and genre. You’ll also notice the book cover for ‘CCC’ is professionally designed and a beginners tip: potential readers do judge books by a cover so invest in a professional to give a book the best chance of selling.

Second Aim

For this promotional run I had another aim and that was to push ‘CCC’ up the Amazon charts so it could get a little more visibility and hopefully a few more ratings because my intention longer term is try and secure a BookBub Featured Deal. A few more ratings would increase the chances BookBub would say yes and their Featured Deal Advertising package is basically the holy grail of advertising. For me to get this book featured by them would be the dream as it would reach so many more readers. I consider this promo run a partial stepping stone towards a bigger picture.

You can read more about a BookBub Featured Deal here.

Background Statistics

As you can see the blue bar represents the launch of ‘CCC’ which gradually tailed off into June.

And then June had a few sales but then things became pretty sparse so it was time for some promotion!

The Results

On June the 26th and for one day only Consistent Creative Content was discounted to 99 cents from the original price of $3.99. Here are the results:

Sales in 5 territories and even some further sales all the way into July. A good promotion will keep a book visible and selling for some time after. A great book promotion will pay dividends even months later.

Chart Movement

The best chart movement came from the US and these numbers were in the high thousands at the start of the day. They are super competitive charts so to see these numbers improve was awesome.

It wasn’t until the next morning that I checked Amazon to see ‘CCC’ in the top 4. Fantastic!

It would have only taken a few more sales to hit best seller but that’s for another day perhaps.

Factors for Success

I’ve shared my aims and the basic details of the promo but what are the finer details? Here’s what I did/what happened during the promo.

Social Media and Visuals

Using Twitter, Facebook, Instagram and this blog I spread my social media coverage wide and shared this book banner. Book banners make for a nice additional visual that should hopefully enhance the cover of a book.

I also shared a visual representation of some recent reviews and spread that around the platforms.

Specifically on Twitter I took advantage of the #shamelesselfpromosaturday hashtag and combined with 11k followers that helped spread the word significantly.

In general, social media is a hard arena to sell books in, especially as the platforms tend to notice you sharing links and things. This always makes for a challenge. You can read more about getting better results at Twitter here and you can read more about selling books without dropping the link here.

Reviews/Ratings

‘CCC’ already had some reviews and ratings but it really needed a few more, especially if I want a BookBub featured deal, they need to see recent review progress. Reviews serve a book for the purpose of promotion more than anything and some very needed reviews arrived right on time…

And on the day fellow author Ellen Khodakivska released this awesome review!

Reviews also started appearing over on BookBub which is vital for the long term and very much appreciated.

Concluding Thoughts

This ‘stepping stone’ promotional run succeeded in helping ‘CCC’ climb the charts and get some much needed visibility. Having paid $60 for the promo via Robin Reads the royalties are at a loss currently but I paid for this promo using the previous months royalties so I’m taking it as a win. To be able to put money back into to promotion after making it from a book is the stuff of dreams.

Remember its all about Time Price and Reach. If you can get those factors right then hopefully sales will come in. This time around I didn’t break any records but I jumpstarted my sales slump and positioned myself for a better chance to convince BookBub to say yes.

I’m not particularly interested in making a huge amount of money in authoring and this book I have written is to help others more importantly. Hopefully this post helped a fellow wordsmith and you can read so much more about book promotion via the resources section or alternatively you could buy Consistent Creative Content which is currently $2.99 or less in some places and is full of guides like this one.

Thanks for reading and next stop BookBub…. or I will at least apply for their featured deal….

Weekly Ramble #115

A new month means new opportunity. June was a grind and the obligatory ‘slow month after a book release’ type of month for me. This year is disappearing quickly but this blog is growing in followers. To those who have recently followed this humble blogging effort – thank you. I’m not great at previewing or short-term planning because much of my creativity is put together on the fly but I’ve got some good things coming this month.

You can expect to be reading a brand new book promotion results post quite soon as the last weekend of June was my semi-sucessful super fun happy book discount. A few more reviews have already come in for my that discounted book Consistent Creative Content – thank you!

I also have 2 Reedsy Discovery Reviews and most probably a look back at some recent ‘Reedsy Discovery Reads’ – I’ve been reviewing books with them for a year now and have discovered some awesome tales in that time.

I have also taken part in a few blogging interviews which I’ll be sharing across social media when they are out and later on in July I am taking part in a video interview via Instagram – a first for me.

Well, that’s my boring life. What have you got planned this month?