Book Promotion Results – September 2021

I’ve been promoting my books again and for the first time I had seven to play with. It is my belief that the more books an author has, the more promotional things one can do with them.

September 2021 served as a milestone month for me as it is five years since my words first graced publication. It is also a crucial month for many of my books as their genres tend to pick up around this time of year and look at that – a promo tip in the damn intro, horror, thriller, occult, spooky, ghosts, gothic – all of these start selling rather well from Labor Day onwards – that’s a public holiday weekend over in the US and for me the spiritual beginning of spooky season.

Like all of my previous book promo posts this will look into my plan, my results, how I got them and of course the most important part of any book promo – the longer term results. That’s part of the reason why this post has only just dropped, exclusively first on Patreon and then to the awesome followers on my blog. Let us dive in!

Aim/Objective/Expectation

In any type of promo run its good to set out an overall aim while also setting a realistic or at least an achievable expectation but first of all and for beginners, what do I mean by promo run?

To me a book promotion run is when I advertise my books in order to sell them over a short amount of specific time. There are many inputs and ways to promote books and my process consists of paying for some advertisement every quarter or so while also reducing my prices to hook in new readers for just a few days. This quarterly or so method keeps sales from completely tanking to zero and while I am continually active on social media, newer readers are in theory always arriving onto my authory shores. I tend to sell books regularly via social media or mostly Twitter but not in huge numbers so I like a nice burst of sales every four or so months.

So on this occasion I would be running two price promotions simultaneously.

  1. The e version of my debut high school creature feature horror ‘Open Evening’ would be Free to download celebrating five years since publication, for one day.
  2. And the rest of my e books (6 others in total) would be reduced to 99 cents or equivalent for the whole of Labor Day weekend. In this category there are some books which are stand alone and others that are connected to ‘Open Evening’. Most of which are spooky season appropriate or popular all-year-round sellers.
The first copy of Open Evening has aged less than the author…

Promo tip: Setting one book for free and advertising it will bring eyes onto all other books if you have any. Time and time again I have sold other books on my shelf while another was free. Discounting these titles pretty much guarantees some interest.

My overall aim was to sell as many books as possible to try and make an effort towards paying for the advertising I was going to use.

The Results Pt.1

The results of an effective book promotion run will last for days after the initial advertising dates but Pt.1 will look into the results of the first few days. So first of all let us look at the total.

As you can see the blue bar represents the free downloads for ‘Open Evening’ which managed 377 in one day across 6 different territories.

So that day broke a new record for me personally. This is the first time all 7 of my books were downloaded in 24 hours and every other book on my shelf although discounted made paid sales on the next day also.

Paid sales for Labor Day weekend are as follows below with my newest release and self help authoring and blogging guide book ‘Consistent Creative Content’ being the top seller followed by ‘Darke Awakening’ my newest release after ‘CCC’.

131 Paid sales makes September 2021 the 2nd greatest month of all time for sales. The 1st being April 2021 – you can read how I got those numbers here.

Let us briefly look at some chart movement which is an often overlooked part of these promo runs because good chart movement equals more visibility from passing trade.

Seeing as it was my top seller of the weekend ‘CCC’ made the best progress by hitting #10 in the Amazon US Writing Skill Reference chart which is a huge achievement because this chart is super competitive. I’m talking authors who do TedTalk’s normally head up the top spots.

Overall. I was happy with the sales of this weekend which led into several days after of sales which we will look into soon. But first let me break down what I did to get these numbers.

Methods of Promotion

My biggest tip when it comes to advertising books is to invest money. If you want serious results then you need to advertise seriously by spending. This is probably why I do this every four or so months. These days, I let my royalties accumulate and put them into advertising. It is also worth noting that being an indie author isn’t my primary source of income so I can afford to make losses financially with these promos – but to me there are no losses, just opportunity to find more readers and gain more traction as an author in the market – that’s what I’m really paying for.

Here are the book promotion sites/services I paid for:

Open Evening‘ – Free Booksy Horror Series Promotion. Cost $65 and this gives you an option to link all 4 books in the series which I did.

Consistent Creative Content

Bargain Booksy 99 cents Promotion. Cost $30.

Bookrunes. Cost $25

The Teleporter

E Reader News Today – Humour Category. Cost $45.

Book Doggy. Cost £20

Total Advertising Cost: $185

As you can see my budget focused on evenly spreading the advertising. I could have run ads for every individual book but these three at the time were my most popular.

What else did I do?

Of course advertising via book promo sites is just part of my efforts. I also put out a blog post on here and various tweets throughout the weekend sharing various visual things. My Twitter following is over 15k which is a big opportunity for book sales. For those visual things I used these book banners in particular:

Book Banners are relatively easy to put together – I make my own using free stock imagers and Pixlr. Banners add just that little extra dimension to the visual appeal that may grab a potential readers attention.

The Books in my Order of the Following Series also have their own series page on Amazon – this helps for whole series visibility especially when one of the book in that series is free and the others are discounted.

Random Promo Tips:

Most book promo sites will ask you to include a brief description of the book that isn’t just the blurb. This is an opportunity to get creative and even mention that it could be a part of a series or that the rest of your works are currently discounted.

On social media think about terminology such as ‘For Today Only’ or ‘Exclusive Discount’. Stuff that embraces the gimmick of selling and stirs impulse. I always run a promo for just a few days to add a sense or urgency. Although Amazon will let you run a free promo for up to 5 days, 2 is enough.

Weekends tend to work really well post pandemic and so I like to include at least a Saturday as there is way more traffic online.

Existing reviews for a book really help sell more books – this is part of the reason why you see me put out a weekly Tweet saying how important reviews are. Most of my books have at least 15 reviews. This helps, big time!

The more books you have, the better things should be. Having just one or two books is much more of a challenge as readers tend to gravitate towards authors with more releases so get writing those books. This deal gets better with time.

The Results Pt2

Now it may seem like a paid quite a large sum to pay for some advertisement but all promo runs aren’t just about sales. Let us take a look at the most important part of a promo run – the aftermath…

From the 2 days before the promo and to the 8 days that followed I had at least 1 paid sale. This is 10 consecutive days of paid sales and new record. As you can see the rest of the month sales of the paid persuasion trickled in. Now if we compare it to the month previous…

The coloured bars may seem bigger but the numbers are drastically smaller for that month previous and this is just one of the things I am paying for with this promotion – extended visibility which in turn drives so much more.

September 2021 almost became another $100 royalty month and its not quite covered the cost of the promo but still a good portion of it has been recovered. Now let’s take a look at the wider scope in terms of royalties…

This 90 day graphic looks a little more promising but sales is not all that I am paying for because there is something else these promos drive and they are gold dust to authors and maybe worth more than a lot of money.

Reviews started appearing a few weeks after the promotional run, in fact 8 ratings for several different books came from this promo run which is a new monthly record and confirmation that this money investment was very much worthwhile. You can read a breakdown of the other reviews here.

Final Thoughts

Making money, getting more reviews, and sales takes time to master in the world of book promotion and this post is only just a snippet of years worth of work I have put in to figure all this out, that is without mentioning the work that goes into writing more books but, there is hope because this post above all shows that indie authors can sell their work and make money from it.

To me, book promotion runs are just a portion of what I do, perhaps even a small slice of a much larger cake that includes social media presence, blogging, reviewing other authors books and being a brand. There is always some work to be done in order to sell my brand and my works and remember that the more social you are on social media, the more someone will notice and eventually invest in you. Build trust and engage with others, that sells more than anything. Thanks for reading and peace out!

‘Everything, Except You’ by Emma Jordan – Review

A feel-good cosy romance story about two passionate souls…

It can be quite a challenge to put together a slow burning romance that doesn’t appear over indulgent or even sickly but Emma Jordan hits all the right notes in this wonderful cosy love story about two creative souls crossing paths. After their chance encounter, ‘Lucy’ and ‘Cain’ along with their lives are never the same, from picturesque west English west country surroundings to the big cities of New York and London this tale takes the reader and their romance on a journey. Their individual interests from Country Music to 80’s films fit together much like a cosy glove. Many aspects of their backgrounds are polar opposites from family to even career aspirations, even their flaws are perfect but this is a fictional escape after all.

‘Everything, Except You’ is a well-executed story about two people and their lives that are made better for finding each other and the way in which they discover a love for each other. From the initial meeting, to the waiting and eventually breaking down of defensive barriers, the set up to pay off is wonderfully done. I don’t think there was a dull moment throughout the sometimes dramatic but always eventful story that is uniquely told from both perspectives. As these two passionate souls find love in their busy lives they eventually come to realise it. This is not only a great advert for love and romance books but life in general because to me, love is always the answer.

5 Stars – A great, feel-good read.

Weekly Ramble #124

The place you once stood compared to where you are now in writing and publishing can get better if you keep going. I boast continually to be nothing special and I’m not, but the results I’m seeing are both a constant and a variable because they keep improving over time. All I have ever done is kept going and the rewards follow, whether it be higher social media numbers, more supporters on here or even more sales. In the past three months my books have gotten more reviews than 2016, 2017 and 2018 combined. As an author I am very much in unchartered territory of regularly selling books, leveraging social media and getting an uncanny amount of reviews, its fantastic.

It might feel like a struggle, and believe me it is, but eventually and if you keep going that struggle turns into reward. The efforts of a person who seeks to find a better tomorrow might not stand in a great today but if they work hard it will eventually be better than yesterday. While that may sound philosophical or like some over hyped motivational speaker I am simply a person who started from zero and cultivated that number into something better through creating. As I said, nothing special which means what I’ve done is more than possible to achieve by anyone who works at it.

People, good people along my journey resonated with my efforts while I did with theirs and we connected to make this whole thing bigger and better over time. To me this is and always will be a one person at a time deal, but the number of people is just way bigger than yesterday.

To those who have left reviews for my work in recent months, thank you.

‘The Stairs’- a paranormal account

The events relayed in this account are true.

Image by Jody Davis from Pixabay

There are unexplained moments that happen in our lives. Some remain that way forever in the back of our minds and on the fringes of belief. For the majority, these ‘events’ are far and few between but then again there are some exceptions. My second paranormal experience was just that; an exception to the rule. It also happened to take place in the vicinity of where my previous one happened. I don’t believe in coincidence when it comes to the paranormal simply because of this…   

In the summer of 2017 I joined my significant other, her family and friends on what had become the annual two week trip to the south of France. For those who read my previous account  you’ll know the setting; a picturesque converted farm sitting on the hills of beautiful countryside. It’s remote and peaceful. The weather hot nearly everyday although this year the presence of bugs was way reduced due to a late frost.

Our particular digs like the other years a ‘gite’ which could hold up to 12 and on this trip 10 of us were about to become 12 at the midway point of the holiday when my S.O’s sister and her other half would be joining us. Their room sat opposite ours and my S.O’s in the right hand wing of the place. We had a bathroom between us and little stretch of narrow corridor which then flowed out to the main staircase. This staircase was fashioned out of dark red varnished wood and the steps were separately slotted into the wall. Like I mentioned previously when someone would climb these steps it’s would be difficult to miss with the distinctive wooden ‘drumming’ and vibrations which resonated against the wall whenever they were stepped upon.

On the night before our new arrivals were due I had already gone to bed when I had the rather strong urge to pee. I eventually gave in to those urges and decided to get up, I put the bedside lamp on and made my way to the door which I unlocked and headed out into the dark corridor. At this time the whole place was dead quiet, everyone was in bed by now and so it was dark but the little light from behind me showed the way and so I went into the bathroom, before I walked in I noticed the open bedroom door in front of me where our new arrivals would be staying the next night. The room sat in the shadows and in my grogginess I shuffled into the bathroom and closed the door.

Being half asleep I took the decision to sit on the toilet and during so I heard the distinctive sound of footsteps drumming up the stairs. Was someone up at this hour? The steps pattered on wood as they continued from what I presumed was the ground until they reached our level. I had the distinct feeling someone was rushing into our wing of the gite and flowing past the door I was behind and into the vacant bedroom. What followed was a loud echoing slamming which sounded like what could have been a heavy door closing.

I finished my business and headed out into the corridor. Immediately I put the light on to see nobody in sight. I walked to the stairs to see nobody around. My inspection of the situation pointed towards nobody I knew being around at the same time. That slamming sound, so distinct and even harrowing, I am swaying towards belief that it was something not of this mortal coil.

Some encounters remain unexplained…

Dealing With Bad Reviews

Let’s face it, eventually every author is going to have to swallow the medicine that is a bad review. Whether it be a low rating without an explanation to a full on dismantling of a book someone probably should have just put down. Over many years I’ve experienced every kind of review, from the ‘abandoned’ to the snarky ‘let’s try and be funnier than the book’ to even scathing borderline abuse. I have even received constructive criticism that I’ve then used to correct a typo or potential error so its not all bad and ‘bad’ may just be a stance.

Disclaimer: I will say now first and foremost that any reviewer no matter their opinion, as long as it is not abusive, is entitled to say what they feel about a book freely. This post is not an attempt to bash anyone that has left a less than favourable review for my work or anyone else’s. This post is designed to help fellow authors cope with bad reviews. I have to include this disclaimer because this subject might be perceived as ‘spicy’ and if I don’t, my Goodreads ratings will go even lower…

Its not a nice feeling when someone leaves a bad review for our work. It can straight up hurt and that’s more than okay because our books are a labour of love, time and effort. For someone to say negative things about it can feel like a personal attack and leave an author spinning for days while also questioning themselves. Feeling bad and every other emotion that comes with a bad review is totally normal. Remember that.

Ahead are hopefully some pointers and a few truths that will help any wordsmith deal with the inevitable because for every author receiving a glowing review, there will be another receiving the opposite.

1. Be Aware…

This is aimed for newer authors and has a bunch of inputs, but after publishing that book, your writing is no longer just a hobby and your presence on social media is now one of a public figure. Whether you like that or not is kind of irrelevant because being published puts you in the public domain. This means that as an author you now stand in the spotlight inside a glass house. Anyone can throw stones at you, and if you give them a reason to, they will, trust me. You see that disclaimer up there, yeah I put that in to cover my ass in case someone gets precious and decides to defend anyone who has ever left a bad review – your actions online can draw unwanted negativity sometimes, even if your intentions were good.

What do I mean by this? Social media and the internet can be a volatile place and now you have a book out there, it is vulnerable also. Because of that, its time to consider your conduct online. Me; I have a pretty comfortable seat on the fence in most of my social media endeavours and I make every effort to be inclusive, decent and supportive. This will go a long way to preventing certain stones being thrown and I would even go as far as saying some negative reviews are simply a reaction to something you may have said online. That’s why I have that comfortable seat and I tend not to react to any major news subjects or any polarising political situations – these things will always be happening and providing an escape from them works for me.

Of course there are many great causes out there that authors have every right to stand for but remember social media can be a volatile place where someone might not agree with you all the time so be mindful and be aware.

2. They are Inevitable…

While being aware and conducting yourself in a certain way are great preventative measures, bad reviews unfortunately are inevitable. If your work sells enough it will be discovered by someone who doesn’t like it. Any author who has been around a while and sold a bunch of books will tell you this. So think of it as a baptism. Your writing has done enough to at least stir a reaction, even if it is not so great and you are now part of the club!

3. Is it Worth the Time?

Time for me is valuable. I can get a lot done with my time, from social media posts, blog posts, editing to even exercise so ask yourself if the review is worth your time? Those star ratings without an explanation – there isn’t really much to digest there so why spend time thinking about it?

I’m quite selective when it comes to where I read the reviews I receive. Goodreads is a place where I only focus on the statistics and not really the content of the reviews. Amazon is way more important to me so I tend to read the reviews I get on there. Even then if the review is negative with zero constructive feedback I’ll tend to just move on.

4. Is it Constructive?

Speaking of feedback, does the review help you in any way? Anyone can claim to be an editor if they spot a simple typo or even a spelling error. Even pro published books have those. US and UK spelling does differ sometimes and some reviewers won’t be aware of that. If there is something constructive you can get from the review then to me its really a positive one in disguise – remember sometimes the truth can hurt and we are all human so mistakes happen.

5. What’s the Value?

I’m going to confide in you here while also stating that I appreciate everyone who has made the effort to review my work but I can count on just one hand the amount of reviews that shaped my future works or had any real constructive feedback and for this I consider myself lucky. This is the case with positive reviews also and while we all love a compliment, what does that actually provide us with? Speaking truthfully, there is normally zero personal value in a review – good or bad they help sell future books and sometimes they need to be looked at just that way because…

6. A Rating is a Rating…

Above all, even if the review is down right insulting, a rating is a rating and proof of readership. Someone out there in that vast busy world of constant content found your book. Good or bad if they were thoughtful enough to rate it, then somewhere deep down there was something in that book which meant something to them.

Side note: If the review is abusive or even a personal attack, you might have grounds to report it and get it taken down. I’ve done this before.

If you were to purchase my self help guide book for indie authors and bloggers you’ll find there is a whole section dedicated to reviews and dealing with them.

7. Can You Spin it?

Some years ago, one of my newly released books received a low rating that kind of came out of nowhere. I forget the name of the book blogger but I confided in my social media following and managed to spin that review into a bunch of sales and positive reviews from some friends in the writing community. As long as you are decent, it’s okay to confide in your following, they might swing in to help you.

Final Thought

It will feel better tomorrow and much like that struggle for reviews you feel sometimes, the best thing to do in order to cope is to focus your energy elsewhere. Of course its okay to vent but do it with tact and confide in others because you’ll be surprised by how many bad review stories authors have. Use this post as a reference to when the inevitable happens and of course vent below if you wish because this will always be a safe space for creatives. How do you deal with bad reviews?

Thanks for reading. This post originally premiered on Patreon where all of my guides are available to Patrons first before they make their way onto here. For information on my Patreon which aims to guide and help fellow creatives click here.

Modest Means

Hey followers, have some flash fiction from fellow blogger and author Megan…

cch217

Brenda tapped Sara on the shoulder to take over her register. Brenda was starting the second part of her eight hour shift. Deep into the full swing of Black Friday. A day that Brenda never looked forward to working. So many obnoxious, rude customers all demanding to be catered to. She logged into the register and looked out over the sea of people lined up with their overflowing carts. The vast amount of greed made her stomach turn.

Here she was twenty-three working retail in order to support herself. Her modest means, and simple lifestyle, she rented a rundown studio apartment, was vigilant about turning out the lights, keeping the thermostat at a comfortable sixties-five degrees and only took fifteen minute lukewarm showers. She utilized the public library for her entertainment needs, and used the neighbors Wi-Fi for her laptop when she needed to be online, which wasn’t often. She…

View original post 250 more words

Weekly Ramble #123

For some time now I’ve managed to make my corner of social media a pleasant place to be. Not that I am claiming to be some hero in the process but for everything I have tried to achieve on this journey, its becoming something I am probably the most proud of.

We’re all fighting or striding for something and this sometimes volatile world of always trying to get results can make us forget that perhaps a pleasant environment is important. Most of us have seen the darker side of social media, the trending feeds full of commentators with plenty of cents and no real sense. The trolls who create accounts to simply fulfil their existence lurking under whichever bridge they choose. The straight up hatred, anger and whatever intimidating emotion these crowds can feel while they try to cancel whoever, what if, just what if there was a place away from that?

I know in my heart that the majority of people I connect with on here and across social media are decent. Genuine people who are just trying to get reads, views, sales or even friendship or connections. Some even have guidance to offer or are in need of some. My Twitter has grown through the simple act of helping others and trying to stay afloat with positivity and in doing so has become a decent pleasant place. Maybe that’s what I will eventually be known for. Not for books, writing or what I sell, but what I offer on that basic level, something that cannot be purchased but still experienced. A nice place on social media. Nice places are hard to find in this world and kindness goes a long way.

Sharing Recent Reviews: September 2021

September 2021 is turning out to be one of the most successful months ever for book reviews and to celebrate I’m sharing the best ones. Reviews are a hard thing to get and so this post is dedicated to the awesome folks who left them for my works recently.

Thank you to Megan for this wonderful review of Open Evening which has just celebrated 5 years of being published.

This is the latest of at least 140 new reviews The Teleporter has received this year. Thank you Mr Morton.

My short but powerful ghost story is starting to become an authors favourite in recent times. Thank you Dan!

In fact ‘Ghost’ has done exceptionally well this month to capture two reviews. Spooky season is coming and this book is prefect for it. Thank you for the kind words Vicky!

Seeing as it has only been a matter of months since ‘CCC’ dropped it’s nearly up to 20 ratings – that’s personal best stuff right there – thank you kind kindle customer!

Thank you to Eve for one of the most wonderful reviews I have ever received. To recieve feedback like this is stuff of dreams and let me extend that thank you to anyone else who has rated my work in recent times. Book reviews/ratings are so difficult to get, so after your next read, remember to leave one!

Awesome Recommended Indie Reads 4

The journey to reading and reviewing 43 indie books continues and again I am back to share with you what I’ve been reading. Let us dive in!

‘A Few of My Favourite Things’ by A.J. Ross-Etheridge

Fun, honest, thought-provoking poetry guaranteed to put a smile on your face…

5 Stars

Full Review Here

‘Sleeping Beauty and The Cursed Code’ by Emma Jean

Fairy tale and STEM combine for a fun story with an important message…

5 Stars

Full Review Here

‘Evil Eye: A Slasher Story’ by April A. Taylor

‘An unpredictable fast-paced slasher with plenty of twists and tension as the storm unfolds…

4 Stars

Full Review Here

‘Home’ by Thomas Overlook

Unique and intriguing. A page-turning tale that’ll take readers down the rabbit hole of what’s there and what isn’t…’

4 Stars

Full Review Here

‘The Genius’ Guide to Bad Writing’ by R.T. Slaywood and R.C. Martinez

A refreshing outlook on writing and publishing that’ll make you smile…

5,000 Stars

Full Review Here

Bonus Review:

‘Fee Simple Conditional’ by H. C. Helfand – Review by Erik Meyers

Full Review Here

If you have recently reviewed a book, this blog is always looking for guest content. Check out the Submit A Book Review/Article/Book Excerpt tab on the menu above for details

That wraps up another edition of Awesome Recommended Indie Reads. Remember folks, if you read a book, leave a review! Peace out, rock and roll and books man!  

Weekly Ramble #122

As a social media creative who regularly gets views and sales from various endeavours, I have concluded in order to get them consistently over time you need to stand out. Most marketing advice online is either out of date or easier said than done and standing out to me is to simply go against the grain of what everyone else is doing and hope it gets noticed. While that may seem easier said than done, and it is, only you can figure out what works for your brand or persona online but passion above all, resonates with near enough everyone.

Social media seems to contain this giant echo of everyone copying one another to the point where most folks just blend into the bandwidth. The passion in all of this is distinctly lacking. Understandably, it can be easy to get caught up or even daunted by this vacuum of repetition but where is the creativity? Buy this or subscribe to that. Everyone seems to be mining for numbers and sales with no real end game when really all you need to seek on social media is enrichment through conversation. That alone will drive visibility, engagement and eventually trust. Trust that you are more than a miner trying to score more points in an endless game that you can’t take anywhere useful. Gain the trust of someone and they’ll invest in you. And this is something that cannot be fabricated. Top that off with a little human passion and things will start to move.

This revelation came to me after I spent way more time than I probably should have on social media, scrolling, watching and talking – maybe it wasn’t in vain after all because for that time I gained the rewards from a high following to regular sales and now a belief this may some day be a career. That is without mentioning the true value of friendships through those things because I found others who share my vision. All I did was spend time conversing and less time trying to sell things and now people have become my power.

It would appear many creatives loathe the thought of marketing, but me, I actually quite enjoy the challenge and results which are always an opportunity to learn and pass information on. All driven by the desire to go against the grain and try something new fuelled by people who believe in me. Those days of reverting to zero are few and far between for me now, long may it continue.