Okay, here goes the blurb reveal for Book 7 which is a self help guide book for authors and bloggers. Pre-order now for a discounted price!
Best-selling indie author and blogger Lee Hall shares his journey of experience in this part-memoir part-guidebook that aims to inspire and inform budding wordsmiths at any level. From the basics of blogging and authoring all the way to advanced social media methods and marketing; this book is filled with good practical advice, top tips and effective strategies. You’ll even find some never before shared resources to help navigate your way to authoring and blogging success in the social media age. Subjects include:
Basic and advanced blogging;
Basic authoring and a publishing overview;
Social media for authors and bloggers;
Book marketing and the art of indirect selling;
Book promotion strategies. Including worked examples;
Building your own turning point and identifying when that ‘wave of success’ is coming;
Plus, a whole host of resources with links to the various guides and tutorials Lee has published via his highly successful Hall of Information blog.
After selling hundreds of books and getting thousands of blog views, you’ll discover how Lee Hall published six books in five years through a detailed road map and how he put together the building blocks of success to sell books and gain social media traction. This easy-to-read guide will inspire the modern-day author and blogger to achieve the same by carving their own path and all you need is Consistent Creative Content.
‘You can do this, quite simply because I did and you might even leapfrog anything I’ve achieved…”
Book promotion sites are a great way to advertise a free, discounted or full priced book. Over the many years of promoting my work I have built up quite a list of sites that have been effective in helping me get some much needed sales or downloads and now it’s time to help a fellow author.
What are Book Promotion sites?
For beginners Book Promotion sites are an advertising method that utilises a large reach of people through email subscribers or their site might get a lot of traffic because it’s popular. The general consensus with these sites is that they advertise something that’s either free or discounted so you’ll need to organise pricing depending on what a site will offer. Some will advertise your work for free while others will charge. Basically you are paying to use their voice which is probably louder than yours. Having sold more e copies of my work than paperback I’m inclined to say book promo sites focus mainly on e books.
This list is broken down into three different tiers. The high end, the middle of the road and lower end. They are listed this way to reflect on price and overall effectiveness. My tip would be to use sites from all 3 tiers in a single promotion for the best results. All of the sites listed can be found through a quick Google search.
The High End…
E Reader News Today
Except for the early days, every one of my promotional runs has included one of the above sites. BookBub particularly are very hard to get in with so be warned. Their featured deal if you can get one is the ‘holy grail’ trust me. You can read more about BookBub here. Some of these sites also expect your book to have some reviews but check their specific submission policies for more info.
Price Range: Anything north of $40
The Middle of the Road
Armadillo E books
E book Booster
It’s Write Now
These sites are probably the most effective for the money I have paid. Using a few of them in one promo can be particularly effective. Not all of them will charge you a fee also.
Price Range: From $10 to $25 – dependent on the package/ some sites are free
The Lower End
Indie Book of the Day
Discount Book Man
Free 99 Books
This is Writing
While this list is classed as the lower end that doesn’t reflect fully on how effective they can be when stacked alongside other book promo sites. They are down here because all of them offer a free package.
Price Range: Mostly free but up to $5
Book Promotion sites are an effective way to market and drive sales for a book but they are not the only way to sell. You can read much more about marketing, book promotion and all things writery over in my resources section. I have a self help guide book coming this May, so watch this space.
My top tip when it comes to marketing is to focus on getting people to invest in you as a person by being active in the author arena online. This can be as simple as leaving a review for a fellow author’s book or having a presence on social media. Look after fellow wordsmiths and they will do the same.
If you haven’t got a platform or blog for leaving reviews I have just opened submissions for them on this site which gets thousands of views. There’s nothing better than authors promoting each other and so I will promote you extensively if you have a book review or article you want to publish.
Of course thanks for stopping by and I’ll see you in the next one!
Hello friends, today’s re-blog is a timely one as it has been exactly a year since I began a new series of posts highlighting and celebrating the stories that inspired me. Seeing as my audience has grown in that time I thought I would share it again.
The deeper meaning to this one leads into marketing and my best advice for bloggers and writers is to always have more content for readers to invest in..
The stories we read, see and hear sometimes leave a lasting effect on our lives. Stories inspire us to be who we are. They shape our own journey and can take the mind anywhere. There are some stories that effect us so much, they even shape our future…
Welcome to a new series that hopes to give insight to some of the stories I have experienced that shaped me and my writing. Many of them I hold close to my heart and some you may end up taking on as recommendations. Without the stories in this series I would not be here today!
Although this series will cover stories from all mediums it starts with a book that might possibly be one of the most important I have ever read. This is the story of destiny and how I came to find a story called Timeline.
A new blog series emerges, out of the unknown void of creativity where I sometimes have ideas…
Let’s talk about writing. You’re probably not going far and neither am I.
So while I’m here and you are (hopefully) let’s use this time to reflect on writing, after all it’s what most of us blogger types do.
Personally there is no full proof blue print to teach someone to write. You have to find that within yourself but I can sure as hell talk about it and hopefully pass on some ‘wisdom’ about the craft. If you tuned in to Twitter recently you may have seen my recent thread that 4 people probably read all about that first draft.
It’s easier and relatable to think of writing in a way that everyone can. So for this post, we are going to use the analogy of cooking to represent writing that first…
I’ve been promoting books again, or at least one book anyway and so here’s a breakdown of the results, methods and hopefully something a fellow author can use because we all know marketing is hard… let’s dive in…
It’s important to start with some kind of plan or at least something to aim for when it comes to promoting books. For this promotional run, my ghost story novella ‘The Ghost Beside Me’ was going to be free for a few days before and on the day of Halloween via kindle. My aim, to get as many free downloads as possible during that time.
Although this is a great way of generating many downloads, my voice alone isn’t loud enough to tell everyone so I invested in some methods listed below.
Top tip: Promoting a Ghost story over Halloween in theory is a good idea. Some genres work better during different seasons. Another example would be my super hero comedy book which always sells better in summer months (northern hemisphere) as it makes for a beach read. Have you got a Christmas themed story coming up? December is closing in. Timing is important folks…
Strategy – how was I going to do it?
As mentioned I would firstly set the price of my book to free via Kindle Direct Publishing. If your e book is enrolled in Kindle Unlimited they allow you so many days every so often to make that book free for promotional purposes. In terms of target market, because it will be free, we were aiming for everyone – free books are more of a blanket approach in terms of targeting. There are some authors who insist they’ll never make their work available for free – you’ll probably never reach a larger scale audience if you think that way, no matter how special you think that book is…
How exactly was I going to reach as many people as possible?
Book Promotion websites that offer paid advertising. Websites listed below.
Via my social media following – 4k twitter followers and 500+ blog followers and 500+ Facebook page followers.
There are many paid and free book promotion sites that do a great job in reaching readers. When running a promo I would recommend using them and in my case I spread them out over the three days the book would be free. This is also a great way of knowing which sites are effective.
Top tip: When paying for anything online make sure you use a reputable payment service such as PayPal. There are also many authors like myself who will share results highlighting who are the better sitesso remember to do your research.
As you can see nearly 2000 people downloaded the book across 9 different Amazon territories over the 3 days. Day 2 was the most popular and we even got a number 1 chart position over in the US, so let us look at the methods I used in detail.
Methods in Detail
The following things made this promo a success:
Existing Book Reviews
Let’s face it, getting book reviews is a struggle but the one’s we get help immensely when running a promo as lot’s of traffic will be passing by your book page to see them. If there are just a few reviews that will increase the chances of that book being downloaded. In my case ‘The Ghost Beside Me’ had a healthy number of reviews in both the UK and US markets. This helped.
Book Promo Sites
The engine room of this promo was the sites I invested in to advertise and tell people about the book.
You can near enough pin point which promo sites were effective. Day 1 only got a handful of downloads.
The sites I used for day 1 were:
My Book Place ($25 Feature)
Book Reader Magazine ($10)
I would most likely not use these sites for this type of promotion again. For $35 I expect a little better… lesson learned and recorded for future use…
For Day 2 which yielded the brunt of my results I used the following sites:
Hotstuff Romance Free Friday Promotion ($15)
Book Angel (Free)
Freebookshub .co.uk ($15)
Book Bongo Book Bump ($9.99) 2 Day Promo
E Book Deals Today ($9.99) 2 Day Promo
Freebooksy Paranormal Romance Deal ($99)
From the results we can gather that the Freebooksy deal which was the most expensive and probably did the most work, but combining promo sites is a great way to spread the word. My advice, if you want maximum downloads be prepared to pay for the advertising.
For Day 3 I simply relied on the two day promos alongside a blog post on here and utilizing Shameless Self Promo Saturday over on Twitter. On Day 2 and 3I also put up a post on the Facebook Page. All of these posts included this book banner.
Top Tip: Get yourself a decent book banner to share your works on. I made this myself via Pixlr but you can get a freelancer to put one together over on Fiverr for a decent price and half the time. Book Promo Banners are an essential visual. Visuals result in sales. The same also goes for a professional looking cover. People do judge books by them…
This is all combined with the fact Day 3 was also Halloween. Here’s what my Twitter post looked like:
Top Tip: When it comes to Twitter, hashtags and getting people to engage are key. You can see on this tweet above I encouraged others to drop links while also providing incentive to Retweet and follow back – incentives and having something to offer are a must for successful engagement.
Factors for Success
So how exactly did I get the results I got?
Firstly I had a plan and an aim – to get as many free downloads.
The book had some existingreviews which helped passers by notice it.
I invested money in advertising.
I implemented and used my social media following with a post that included hashtags and incentive to engage,
It was the right time for a Ghost story promo – Halloween
Book Banners helped for the visual factor along with a professional cover.
Since the promo ‘Ghost’ has already received two new reviews which is a huge result but the results for a good promotional run will last a while after with page reads being tracked via KDP and possibly further sales. Overall for a stand alone short read that has only been out 10 months at the time of promo, I’ very happy with the results. This was my last promo of the year and a good one to finish things with.
My advice for anyone looking to promo their own work is to consider the factors for success listed above and of course combine that with your own expectation as there are so many other factors that help sell books – genre, what’s happening in the news etc. This takes time and patience, if you have those things, you’ll be okay.
If you promote your books a handful of times a year there’s no doubt your readership will eventually grow. Investment is the most important thing and not giving up. Thank you for reading, there is a stack of more useful information for authoring and blogging over on the resources page. That is until next year when the self help book arrives. Peace out!
Reviewing 41 books in just over 10 months is up there with 2020’s finest moments for me. These days book reviews are the anchor of premier content for this blog and they make the whole thing seemingly tick. Not only do they provide content that an audience likes but with book reviews comes a plethora of opportunity.
Although I’ve said writing more books is probably the best advice I can give for marketing, first of all you have to convince people to invest in you before they’ll invest in any of those books and so comes that opportunity. Reviewing books by fellow authors will get you more personal investment than any marketing trick or tip out there. It proves you want to contribute to the industry and be a part of it. You’ll be seen in a trustworthy light, and with trust comes loyalty. This will take time and all good things do.
Let’s face it, if your an author you know the struggle to get reviews, if your a blogger you know the struggle to get reads, I know it too and so I set out to fight back by helping others as I would wish to be helped – that’s all this is and the road to being taken as a genuine and respected figure in blogging and authoring is paved by giving back. The best forms of engagement rely on being genuine, honest and giving without expectation. I’ll say that word again trust. Commenting on another blogger’s post will sometimes make their day and most of us know how much a good review can help an author’s general mood.
And what do I expect in return – well here’s the wonderful thing, I actually expect nothing back because reviewing and helping authors is done out of mutual feeling so if I get anything out of it, that’s a bonus. This whole deal is a state if mind and importantly above all I’m reading wonderful books – something I have loved doing most of my life. If you can fashion a passion into a worthwhile cause then you are a better person for it. There have even been better outcomes than selling books or getting reviews because now I regularly connect with authors through email, twitter and this blog. Some just want to talk while others run ideas by me, not that I know much but I’m happy to help.
To all the authors I have connected with through reviews and social media endeavours, you were the one’s who got me interested in your work and pushed me to this achievement so thank you. Where do we go from here? Well the year isn’t out yet so you can expect this Hall of Information blog to do what it always does, to review more books!
The 6th book release is near. Everything has kind of come together recently in a somewhat surprising turn of events from reaching the 4000 follower milestone on Twitter to actually selling books on a scale I’ve never known before. Maybe, just maybe I’ve figured things out. But how?
Sometimes stuff just aligns and it hasn’t been easy. It’s taken trial and error to figure out. The road to anything good is paved with hardship and hardwork. Those days of reverting to zero still rear their head every so often but I’ve learned a lot.
I’m by no means a master at this and as much as I expect not a lot of sales from the release of this next book, I’m optimistic that a cluster of loyal folks will at least support my efforts. This is no longer 2018 and my following is full of people I’ve helped and those who’ve helped me. We’re a community and collective, you know who you are. The philosophy of being in Island in the modern world of social media authoring will get you nowhere. This is possibly my greatest learning curve. Connecting, socialising and being consistent with content will eventually foster growth and a following. I’ve recently lauded the concept of getting readers to first invest in you before they take on your work and it’s becoming a way of life. This is while I’ve always kept pecking away at the stories, chasing the words.
Blindly sharing the link to your work is a beginners error. Nobody cares for a writer who does this for self gain. Do this so we can all gain something from one another. There’s a compelling story that’s beyond our books and that’s what will hook people in to you. Being active in the arena and contributing to the writing community is the only way I’ve got to where I am and I’m thankful for the people I’ve networked with.
As much as social media can be a toxic cesspool it’s here for the long haul like me and Book 6 is just my latest milestone of many more things to come. Watch this space which is now decorated with optimism.
You can expect more information about Book 6 very soon!
Ah the selling of books, I’ve done that, quite a lot this year and my latest Book Promotional efforts are looking towards being personal best material. With that in mind and for the purposes of helping a fellow author, here’s a detailed breakdown of what I did and the results I got. Roll the intro….
First of all, before setting out and committing to any type of book promotional run its important to aim for something. What exactly are we looking to achieve here? In my case which I hope doesn’t sound too complex I wanted to promote my book ‘Cemetery House’ and get as many folks as possible to grab a copy during the run. The ‘run’ meaning the time it was going to be free to download and advertised. The more complex bit is below and optional to read.
Not so important background info, skip if you don’t care…
Over the 2 years ‘CH’ has been available it’s been the most under-performing book on my back list. It has the least amount of sales, reviews and I’m not sure many have actually read it. This is a shame, because it’s the bigger, better older brother to my clunky (but also good) debut novel ‘Open Evening’. ‘Cemetery House’ is also part of the wider ‘Order of the Following Series’ which continues in the form of my 6th book which arrives at the end of this month (September 2020) so you kinda need to read it in order for book 6 to make sense. My true aim in this promo run was to fix all of the problems stated above by getting some folks to actually download and eventually read it.
Strategy – how was I going to do it?
So the best way to get as many downloads for a book is to set the price to Free for a minimal amount of time. 2 days works quite well, you can generate a sense of urgency by saying ‘Free for a limited time only’ which is a sneaky way of pressurising people into downloading it. So as all of my works are enrolled in Kindle Unlimited they allow you so many days within a certain period to set any of your books for Free. So I did that.
Cemetery House would be avalable for Free on the 3rd and 4th of September 2020. And then advertised as Discounted on the next two days.
While Free is good, along with the small space of time this offer is available they are not a guaranteed way of shifting books and like every author everywhere the greatest struggle we all face is being heard. Our voice is only as loud as our social media following and even that sometimes isn’t enough.
My go-to way of amplifying my author voice is to used paid advertising in the form of Book Promotion sites. Using a combination of paid sites and some of which were free, I would be able to amplify my voice while also working in tandem with my social media platforms on the days of the promo to maximise telling folks about it. This strategy can be used for all books across all genres. E books sell a lot more than physical copies in my case but that’s not to say you can’t use this strategy to sell all types. Just do your research, there are plenty of authors out there who share their results. And use the Google if in doubt.
Results first, how I did it later…
While you all probably just want to know how I did it, you first need the context of how well things went to gauge whether or not you can try and achieve the same. So here are the results.
Cemetery House Free Downloads: 1643
Stuff I didn’t expect or account for:
Selling nearly all my back list in one damn day….
Including sales of the other two books in the series which are priced at 99 cents:
Darke Blood: 20
Open Evening: 30
Sale of other books not in the series:
The Ghost Beside Me: 1 x Paperback
Total Sales of priced books on Day 1: 51
I probably sold 51 books last year in total without promo. This is an unexpected but wonderful result.
Open Evening sold 33 copies on release way back in 2016. For this promo, in which it wasn’t even specifically advertised, it got downloaded 30 times in one damn day.
All 3 books in the ‘Order of the Following’ series sold very well over the promo run. A huge factor in the success of this is governed by the fact ‘CH’ is the middle book in the series, although there is no particular order in which you need to read them. It is also mentioned on each of their Amazon pages, as seen below with Open Evening. It is mentioned in the start of each book also.
Although on this run I advertised ‘CH’ as stand alone which it can be enjoyed as, there was still plenty of interest for other books in the series and they are both available for 99 cents.
Honorable mentions for both ‘The Teleporter’ and ‘The Ghost Beside Me’ which sold copies without any prior advertisement on this run and proof that my single best piece of marketing advice is true. That advice being, the best way to sell a book is to have another available, and then another and so forth. The graph and breakdowns above sing from that hymn sheet big time!
Amazon Chart Movement
My newest strategy in promoting free books is to then advertise them straight after the run as discounted. On this occasion this only generated 3 discounted sales of ‘CH’ after the run, but the sales of ‘Open Evening’ and ‘Darke Blood’ rocketed them both up their respective charts, from several thousand to double figures in a matter of days which will give them some new visibility as they begin to recede back to the dark depths of the unknown, like me…
‘Tis the season
All three books in the Order of the Following Series are occult, horror or thrillers. I’ve been waiting all damn year for the Spooky season to promote them and they always do well this time of year so let that be a top tip; genre and seasons coincide with sales no matter what book you’ve got to offer non fiction or fiction. People will gravitate towards a spooky tale during the run up to Autumn and Halloween. This is probably why ‘The Ghost Beside Me’ sold some copies also.
This was also the run up of Labour Day weekend over the US which is a big market to tap into. Those good folks from the US of A have supported me well over the years!
Execution – what I did
This is most probably best described as the ‘good part’ of the post and probably the reason why you are here, so here’s what I did.
E Reader News Today – Cost: $40 – Date: 3rd and 4th
E Book Booster Guranteed Promo – Cost: $20 – Date 3rd and 4th
Pretty Hot – Cost: $25 – Date: 4th
Bookzio – Cost: Free – Date 5th and 6th
Booangel – Cost: Free – Date 5th and 6th
As you can see some of the dates and sites overlap with one another. A top tip: if you really want to know how much reach a certain book promo site actually has, then just advertise with them only on a single date. The more expensive normally means better reach but that’s not always the case. Remember you have to be willing to spend a little money if you want some good reach.
On the first day of the Free promotion I put up this banner and then RT’d it later on in the day to coincide with Eastern Time for my American Friends. I’m near to 4k followers so it probably helped with some international reach. I’m proud of this banner which I put together myself via Pixlr.
My ‘gram following isn’t huge but I also shared the banner and put some other info about the results via my story. Come and say hi, you can find me here...
Good ol life invader. I don’t use my page that much these days but my 500 plus following will always be appreciated and so I shared the banner and relevant links on day 2.
A blog post
My blogging efforts are very busy and so I didn’t have the time or space to put out a post on the Free days so instead I put one out on the Saturday. If you want to know what it looks like, here’s the link…
Factors that helped…
Having already mentioned that ‘CH’ is part of a wider series and this is clearly marked on each book’s amazon page, what else helped shift a bunch more books than usual?
Reviews, ratings, critiques whatever you call them, spiritually they don’t matter but in the sense of book promotion they do so it’s a conflicting double edged sword. Even though ‘CH’ did not have any US Amazon reviews at the time of this promo, the two other books did. Having a star rating on Amazon will help shift more copies and I could even argue that is the only purpose reviews serve – that’s a rabbit hole of debate that I wont go into right now.
I firmly sit in the corner of investing well in a good book cover. This is such a huge factor that will attract passing trade. Yes your book is free and being paraded in front of a big internet audience but does it look good? People do judge a book by it’s cover. If you scroll to the very top of this site you will see all 5 of my book covers. Trust me, they matter in sales and they are shiny also.
I Invested with money…
It doesn’t take a business major to see a potential flaw in this book promo run. Giving a book away for free but paying for advertising, how are you going to make a profit? The answer to that question is, I’m not, in the short term. The purpose of the book promotion is to maximise readers, if your work is quality enough for readers to look at more of your books then this will eventually lead to potential profits. Right now I am in the process of building that readership which is growing. This also coincides with having more work available which the results of this promo have proved as a tactic in selling books. If you seriously want success in publishing you need to invest money.
The numbers speak for themselves and I was pleasantly surprised to sell anything more than what I tried to promote. Like everything in publishing apart from the story, us writers aren’t actually in control and that’s both scary and thrilling. Embrace all the stuff you don’t intend to achieve in writing, trust me, its normally the best stuff. Quite recently I have been very much enjoying the connecting with fellow writers who’ve published all types of works from cookery books to vampires which are still the fashion!
To everyone who has read up to this point thank you, I hope you find this post useful an you can hopefully expect the full guide book to arrive next year. But just remember, this post is just Part 1…
The road of life is long and so is the journey this blog has seemingly endured. Has it really been 6 years since I plunged into the world of blogging? Time has a way of slipping before our fingers when we’re busy and having fun, perhaps those two things are the main staples of how all of this is held together. That is along with the revelation that time has convinced me most people are decent but those who follow this outfit are exceptional.
What have I learned in 6 years of blogging? Probably enough to fill a self help book and well that may eventually appear on the horizon, wink wink. I’ll give you an insight because for my followers, it’s the least I can do. These are the pillars that hold up the Hall of Information…
Choose a name that stands out…
Let’s face it, Lee’s Hall of Information is a gimmick style name and back when I started out, gimmick style names for blogs were all the rage. You don’t see it as much these days but I’ve embraced my not so serious blog name. It’s a play on words with my real name and it’s fun.
All the right people can make all the difference in the world
This blog has picked up the support of some awesome people over the years. People who see your vision like you do are important and if you work hard enough they will eventually find you trust me…
Support others like you wish to be supported
This one is in red because it might be the most important pillar that holds up the Hall of Information and my entire ethos in life (or at least on here anyway). Commenting or liking another blogger’s post will most likely make their day and give just a little justification or satisfaction for their efforts. A few years ago I had the epiphany that basically sealed that ethos when I began to review Indie books. Pretty much as soon as that first review dropped the traffic to this site rocketed, which leads to the next thing…
Offer something that people need
We’re using green because again this is important and possibly the code breaking formula in all success everywhere. If you can offer something that people need, they will grab it. Sales people use that tactic to fling whatever they are flinging and I used it in more of a supporting way by reaching out to the wider writing community and offering to read and review their work – I did this to support others like I wished to be supported and it resulted in connecting with so many awesome people, some I even consider my friend plus it led to an often overlooked factor in blogging…
Regular Content is King
Because I have so many indie books on my list and I am always reading (I need to read to get better at writing) there will forever be a constant stream of content (book reviews) being churned out by the Hall of Information. The internet moves quickly and if you don’t put stuff out regularly then you will get forgotten. Being consistent in blogging will eventually get results, trust me. This is also relevant advice to whatever you blog about not just books…
Diverse content is King also…
Unless you’re a book reading machine, and trust me there are a few bloggers who are, you’re going to need a range of content that extends towards the main stream. Trust me when I say some of my most viewed posts are nothing to do with books or writing. This review for DDP Yoga gets reads nearly every week and this post about wrestling often gets looked at. Neither of them are my core content subjects but they draw in views from outside that bubble.
It takes time
No matter how good you are to begin with or what you offer to readers this whole deal takes time to build. I started at zero and spent years not really knowing why only 2 people were reading my latest post but eventually things grow if you keep going…
There are a stack of wonderful bloggers out there whom I look up to. Don’t be an island, reach out to them, connect and share ideas. Be there when they release new content even if you just drive by with a like for a post and read it later. This is a people thing, be part of it… some of those awesome bloggers you can find here. The blogger who inspired me to do this started out in self publishing and has recently had one of her books optioned for a movie!
Enjoy it, embrace it and go for it!
When I look back at those early days when I first put together the Hall of Information title on a background of dark red and an image of books on a shelf, I never imagined those books by other people would eventually be swapped out for my own.
The reviews and content I put out serves a purpose and people have recently used the word respect when they hold me in regard – this is worth more than probably anything else I could ever imagine as success.
That first post simply titled ‘Pilot’ led to where I stand today, pecking away at the keyboard, chasing the words, keeping things going, supporting others and hoping not just my work is a success but that others are too. Writing, reading and blogging is home to me no matter where I hang my hat.
We’ll get there someday and the Hall of Information continues forth into the world of words and beyond. I like that word, beyond, it makes this feel like it could lead anywhere, maybe it will…
To everyone who has ever followed, read and supported this blog, thank you. See ya in the next one! Rock and roll man!
That self-help book I mentioned is currently available for discounted pre-order. While you may have seen me tweeting like a mad man here it is. Click on the awesome cover for the link!
We all know that stories have a beginning, a middle and an end. They are a constant much like all of us have a brain, a heart and an imagination, mostly. It is my belief that a story teller can turn their hand to any genre, the work itself doesn’t change physically, just the subject.
Many will argue that genre is more of a constant in their story telling efforts and I applaud that. They’ve found a home, a comfort and place to hone their ability, while others like to move around more, they prefer to drift from place to place. People find stability and home in different places, and stability is probably the most underrated thing artists need to work – some level of calm in all this chaos.
To paraphrase Stanley Kubrick, he said that all movies need two or three ‘big moments’ that make the jaws of the audience drop. I’m talking twists, turns, revelations; all of the good stuff that makes moments in cinema and story.
I tend to aim for these moments when linking my story together although you can only really have a few of these per story. The shock factor is only good for a couple of times max. The audience are human after all. It’s much like yelling an expletive at someone over and over again, eventually the recipient is numbed to it and you’re better off complimenting them. When this type of moment unfolds in a story, things are never normally the same from then on. Examples come from my own work ‘Darke Blood’ which has a sequence of big reveals later on. It’s a make or break situation sometimes and the audience do not like their intelligence insulted but more their ego slightly massaged.
Writers can factor these moments in whatever genre your story is. Again we go back to the beginning, the middle and the end. From Aliens invading to the YA love triangle, as long as you have the constants and the ‘moments’ it is my belief any story teller can grasp any type of genre.