The stories that inspire us – ‘Timeline’

Hello friends, today’s re-blog is a timely one as it has been exactly a year since I began a new series of posts highlighting and celebrating the stories that inspired me. Seeing as my audience has grown in that time I thought I would share it again.

The deeper meaning to this one leads into marketing and my best advice for bloggers and writers is to always have more content for readers to invest in..

Lee's Hall of information

The stories we read, see and hear sometimes leave a lasting effect on our lives. Stories inspire us to be who we are. They shape our own journey and can take the mind anywhere. There are some stories that effect us so much, they even shape our future…

Welcome to a new series that hopes to give insight to some of the stories I have experienced that shaped me and my writing. Many of them I hold close to my heart and some you may end up taking on as recommendations. Without the stories in this series I would not be here today!

Although this series will cover stories from all mediums it starts with a book that might possibly be one of the most important I have ever read. This is the story of destiny and how I came to find a story called Timeline. 

I grew up near…

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Let’s talk about… writing – The First Draft…

Happy Sunday folks. Here’s another look at my Omelette writing analogy…

Lee's Hall of information

A new blog series emerges, out of the unknown void of creativity where I sometimes have ideas…

Let’s talk about writing. You’re probably not going far and neither am I.

So while I’m here and you are (hopefully) let’s use this time to reflect on writing, after all it’s what most of us blogger types do.

Personally there is no full proof blue print to teach someone to write. You have to find that within yourself but I can sure as hell talk about it and hopefully pass on some ‘wisdom’ about the craft. If you tuned in to Twitter recently you may have seen my recent thread that 4 people probably read all about that first draft.

15 Websites And Apps For Creative, Fiction, and Short Story ...

It’s easier and relatable to think of writing in a way that everyone can. So for this post, we are going to use the analogy of cooking to represent writing that first…

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Book Promotion Results October 2020

I’ve been promoting books again, or at least one book anyway and so here’s a breakdown of the results, methods and hopefully something a fellow author can use because we all know marketing is hard… let’s dive in…

Introduction/Aim

It’s important to start with some kind of plan or at least something to aim for when it comes to promoting books. For this promotional run, my ghost story novella ‘The Ghost Beside Me’ was going to be free for a few days before and on the day of Halloween via kindle. My aim, to get as many free downloads as possible during that time.

Although this is a great way of generating many downloads, my voice alone isn’t loud enough to tell everyone so I invested in some methods listed below.

Top tip: Promoting a Ghost story over Halloween in theory is a good idea. Some genres work better during different seasons. Another example would be my super hero comedy book which always sells better in summer months (northern hemisphere) as it makes for a beach read. Have you got a Christmas themed story coming up? December is closing in. Timing is important folks…

Strategy – how was I going to do it?

As mentioned I would firstly set the price of my book to free via Kindle Direct Publishing. If your e book is enrolled in Kindle Unlimited they allow you so many days every so often to make that book free for promotional purposes. In terms of target market, because it will be free, we were aiming for everyone – free books are more of a blanket approach in terms of targeting. There are some authors who insist they’ll never make their work available for free – you’ll probably never reach a larger scale audience if you think that way, no matter how special you think that book is…

How exactly was I going to reach as many people as possible?

  1. Book Promotion websites that offer paid advertising. Websites listed below.
  2. Via my social media following – 4k twitter followers and 500+ blog followers and 500+ Facebook page followers.

There are many paid and free book promotion sites that do a great job in reaching readers. When running a promo I would recommend using them and in my case I spread them out over the three days the book would be free. This is also a great way of knowing which sites are effective.

Top tip: When paying for anything online make sure you use a reputable payment service such as PayPal. There are also many authors like myself who will share results highlighting who are the better sites so remember to do your research.

Results

As you can see nearly 2000 people downloaded the book across 9 different Amazon territories over the 3 days. Day 2 was the most popular and we even got a number 1 chart position over in the US, so let us look at the methods I used in detail.

Methods in Detail

The following things made this promo a success:

Existing Book Reviews

Let’s face it, getting book reviews is a struggle but the one’s we get help immensely when running a promo as lot’s of traffic will be passing by your book page to see them. If there are just a few reviews that will increase the chances of that book being downloaded. In my case ‘The Ghost Beside Me’ had a healthy number of reviews in both the UK and US markets. This helped.

Book Promo Sites

The engine room of this promo was the sites I invested in to advertise and tell people about the book.

You can near enough pin point which promo sites were effective. Day 1 only got a handful of downloads.

The sites I used for day 1 were:

My Book Place ($25 Feature)

Book Reader Magazine ($10)

I would most likely not use these sites for this type of promotion again. For $35 I expect a little better… lesson learned and recorded for future use…

For Day 2 which yielded the brunt of my results I used the following sites:

Hotstuff Romance Free Friday Promotion ($15)

Book Angel (Free)

Freebookshub .co.uk ($15)

Book Bongo Book Bump ($9.99) 2 Day Promo

E Book Deals Today ($9.99) 2 Day Promo

Freebooksy Paranormal Romance Deal ($99)

From the results we can gather that the Freebooksy deal which was the most expensive and probably did the most work, but combining promo sites is a great way to spread the word. My advice, if you want maximum downloads be prepared to pay for the advertising.

Social Media

For Day 3 I simply relied on the two day promos alongside a blog post on here and utilizing Shameless Self Promo Saturday over on Twitter. On Day 2 and 3 I also put up a post on the Facebook Page. All of these posts included this book banner.

Top Tip: Get yourself a decent book banner to share your works on. I made this myself via Pixlr but you can get a freelancer to put one together over on Fiverr for a decent price and half the time. Book Promo Banners are an essential visual. Visuals result in sales. The same also goes for a professional looking cover. People do judge books by them…

This is all combined with the fact Day 3 was also Halloween. Here’s what my Twitter post looked like:

Top Tip: When it comes to Twitter, hashtags and getting people to engage are key. You can see on this tweet above I encouraged others to drop links while also providing incentive to Retweet and follow back – incentives and having something to offer are a must for successful engagement.

Factors for Success

So how exactly did I get the results I got?

Firstly I had a plan and an aim – to get as many free downloads.

The book had some existing reviews which helped passers by notice it.

I invested money in advertising.

I implemented and used my social media following with a post that included hashtags and incentive to engage,

It was the right time for a Ghost story promo – Halloween

Book Banners helped for the visual factor along with a professional cover.

Results Further

Since the promo ‘Ghost’ has already received two new reviews which is a huge result but the results for a good promotional run will last a while after with page reads being tracked via KDP and possibly further sales. Overall for a stand alone short read that has only been out 10 months at the time of promo, I’ very happy with the results. This was my last promo of the year and a good one to finish things with.

My advice for anyone looking to promo their own work is to consider the factors for success listed above and of course combine that with your own expectation as there are so many other factors that help sell books – genre, what’s happening in the news etc. This takes time and patience, if you have those things, you’ll be okay.

If you promote your books a handful of times a year there’s no doubt your readership will eventually grow. Investment is the most important thing and not giving up. Thank you for reading, there is a stack of more useful information for authoring and blogging over on the resources page. That is until next year when the self help book arrives. Peace out!

Weekly Ramble #86

Reviewing 41 books in just over 10 months is up there with 2020’s finest moments for me. These days book reviews are the anchor of premier content for this blog and they make the whole thing seemingly tick. Not only do they provide content that an audience likes but with book reviews comes a plethora of opportunity.

Although I’ve said writing more books is probably the best advice I can give for marketing, first of all you have to convince people to invest in you before they’ll invest in any of those books and so comes that opportunity. Reviewing books by fellow authors will get you more personal investment than any marketing trick or tip out there. It proves you want to contribute to the industry and be a part of it. You’ll be seen in a trustworthy light, and with trust comes loyalty. This will take time and all good things do.

Let’s face it, if your an author you know the struggle to get reviews, if your a blogger you know the struggle to get reads, I know it too and so I set out to fight back by helping others as I would wish to be helped – that’s all this is and the road to being taken as a genuine and respected figure in blogging and authoring is paved by giving back. The best forms of engagement rely on being genuine, honest and giving without expectation. I’ll say that word again trust. Commenting on another blogger’s post will sometimes make their day and most of us know how much a good review can help an author’s general mood.

And what do I expect in return – well here’s the wonderful thing, I actually expect nothing back because reviewing and helping authors is done out of mutual feeling so if I get anything out of it, that’s a bonus. This whole deal is a state if mind and importantly above all I’m reading wonderful books – something I have loved doing most of my life. If you can fashion a passion into a worthwhile cause then you are a better person for it. There have even been better outcomes than selling books or getting reviews because now I regularly connect with authors through email, twitter and this blog. Some just want to talk while others run ideas by me, not that I know much but I’m happy to help.

To all the authors I have connected with through reviews and social media endeavours, you were the one’s who got me interested in your work and pushed me to this achievement so thank you. Where do we go from here? Well the year isn’t out yet so you can expect this Hall of Information blog to do what it always does, to review more books!

Weekly Ramble #82

The 6th book release is near. Everything has kind of come together recently in a somewhat surprising turn of events from reaching the 4000 follower milestone on Twitter to actually selling books on a scale I’ve never known before. Maybe, just maybe I’ve figured things out. But how?

Sometimes stuff just aligns and it hasn’t been easy. It’s taken trial and error to figure out. The road to anything good is paved with hardship and hardwork. Those days of reverting to zero still rear their head every so often but I’ve learned a lot.

I’m by no means a master at this and as much as I expect not a lot of sales from the release of this next book, I’m optimistic that a cluster of loyal folks will at least support my efforts. This is no longer 2018 and my following is full of people I’ve helped and those who’ve helped me. We’re a community and collective, you know who you are. The philosophy of being in Island in the modern world of social media authoring will get you nowhere. This is possibly my greatest learning curve. Connecting, socialising and being consistent with content will eventually foster growth and a following. I’ve recently lauded the concept of getting readers to first invest in you before they take on your work and it’s becoming a way of life. This is while I’ve always kept pecking away at the stories, chasing the words.

Blindly sharing the link to your work is a beginners error. Nobody cares for a writer who does this for self gain. Do this so we can all gain something from one another. There’s a compelling story that’s beyond our books and that’s what will hook people in to you. Being active in the arena and contributing to the writing community is the only way I’ve got to where I am and I’m thankful for the people I’ve networked with.

As much as social media can be a toxic cesspool it’s here for the long haul like me and Book 6 is just my latest milestone of many more things to come. Watch this space which is now decorated with optimism.

You can expect more information about Book 6 very soon!

Book Promotion Results September 2020 Pt1

Ah the selling of books, I’ve done that, quite a lot this year and my latest Book Promotional efforts are looking towards being personal best material. With that in mind and for the purposes of helping a fellow author here’s a detailed breakdown of what I did and the results I got. Roll the intro….

Introduction/Aim

First of all, before setting out and committing to any type of book promotional run it’s important to aim for something. What exactly are we looking to achieve here? In my case which I hope doesn’t sound too complex I wanted to promote my book ‘Cemetery House’ and get as many folks as possible to grab a copy during the run. The ‘run’ meaning the time it was going to be free to download and advertised. The more complex bit is below and optional to read.

Not so important background info, skip if you don’t care…

Over the 2 years ‘CH’ has been available it’s been the most under-performing book on my back list. It has the least amount of sales, reviews and I’m not sure many have actually read it. This is a shame, because it’s the bigger, better older brother to my clunky (but also good) debut novel ‘Open Evening’. ‘Cemetery House’ is also part of the wider ‘Order of the Following Series’ which continues in the form of my 6th book which arrives at the end of this month (September 2020) so you kinda need to read it in order for book 6 to make sense. My true aim in this promo run was to fix all of the problems stated above by getting some folks to actually download and eventually read it.

Strategy – how was I going to do it?

So the best way to get as many downloads for a book is to set the price to Free for a minimal amount of time. 2 days works quite well, you can generate a sense of urgency by saying ‘Free for a limited time only’ which is a sneaky way of pressurising people into downloading it. So as all of my works are enrolled in Kindle Unlimited they allow you so many days within a certain period to set any of your books for Free. So I did that.

Cemetery House would be avalable for Free on the 3rd and 4th of September 2020. And then advertised as Discounted on the next two days.

While Free is good, along with the small space of time this offer is available they are not a guaranteed way of shifting books and like every author everywhere the greatest struggle we all face is being heard. Our voice is only as loud as our social media following and even that sometimes isn’t enough.

You can see the pain in his face, he’s clearly an author…

My go-to way of amplifying my author voice is to used paid advertising in the form of Book Promotion sites. Using a combination of paid sites and some of which were free, I would be able to amplify my voice while also working in tandem with my social media platforms on the days of the promo to maximise telling folks about it. This strategy can be used for all books across all genres. E books sell a lot more than physical copies in my case but that’s not to say you can’t use this strategy to sell all types. Just do your research, there are plenty of authors out there who share their results. And use the Google if in doubt.

Results first, how I did it later…

While you all probably just want to know how I did it, you first need the context of how well things went to gauge whether or not you can try and achieve the same. So here are the results.

Day 1

Cemetery House Free Downloads: 1643

Stuff I didn’t expect or account for:

Selling nearly all my back list in one damn day….

Including sales of the other two books in the series which are priced at 99 cents:

Darke Blood: 20

Open Evening: 30

Sale of other books not in the series:

The Ghost Beside Me: 1 x Paperback

Total Sales of priced books on Day 1: 51

Context/debrief:

I probably sold 51 books last year in total without promo. This is an unexpected but wonderful result.

Open Evening sold 33 copies on release way back in 2016. For this promo, in which it wasn’t even specifically advertised, it got downloaded 30 times in one damn day.

Day 2

Day 3

All 3 books in the ‘Order of the Following’ series sold very well over the promo run. A huge factor in the success of this is governed by the fact ‘CH’ is the middle book in the series, although there is no particular order in which you need to read them. It is also mentioned on each of their Amazon pages, as seen below with Open Evening. It is mentioned in the start of each book also.

Although on this run I advertised ‘CH’ as stand alone which it can be enjoyed as, there was still plenty of interest for other books in the series and they are both available for 99 cents.

Honorable mentions for both ‘The Teleporter’ and ‘The Ghost Beside Me’ which sold copies without any prior advertisement on this run and proof that my single best piece of marketing advice is true. That advice being, the best way to sell a book is to have another available, and then another and so forth. The graph and breakdowns above sing from that hymn sheet big time!

Amazon Chart Movement

My newest strategy in promoting free books is to then advertise them straight after the run as discounted. On this occasion this only generated 3 discounted sales of ‘CH’ after the run, but the sales of ‘Open Evening’ and ‘Darke Blood’ rocketed them both up their respective charts, from several thousand to double figures in a matter of days which will give them some new visibility as they begin to recede back to the dark depths of the unknown, like me…

Tis the season

All three books in the Order of the Following Series are occult, horror or thrillers. I’ve been waiting all damn year for the Spooky season to promote them and they always do well this time of year so let that be a top tip; genre and seasons coincide with sales no matter what book you’ve got to offer non fiction or fiction. People will gravitate towards a spooky tale during the run up to Autumn and Halloween. This is probably why ‘The Ghost Beside Me’ sold some copies also.

Execution – what I did

This is most probably best described as the ‘good part’ of the post and probably the reason why you are here, so here’s what I did.

Book Promo Sites

Freebooksy Horror Promotion – Cost: $40 – Date: 3rd

E Reader News Today – Cost: $40 – Date: 3rd and 4th

E Book Booster Guranteed Promo – Cost: $20 – Date 3rd and 4th

Pretty Hot – Cost: $25 – Date: 4th

Bookzio – Cost: Free – Date 5th and 6th

Booangel – Cost: Free – Date 5th and 6th

As you can see some of the dates and sites overlap with one another. A top tip: if you really want to know how much reach a certain book promo site actually has, then just advertise with them only on a single date. The more expensive normally means better reach. You have to be willing to spend a little money if you want some good reach.

Twitter:

On the first day of the Free promotion I put up this banner and then RT’d it later on in the day to coincide with Eastern Time for my American Friends. I’m near to 4k followers so it probably helped with some international reach. I’m proud of this banner which I put together myself via Pixlr.

Instagram

My ‘gram following isn’t huge but I also shared the banner and put some other info about the results via my story. Come and say hi, you can find me here...

Facebook Page

Good ol life invader. I don’t use my page that much these days but my 500 plus following will always be appreciated and so I shared the banner and relevant links on day 2.

A blog post

My blogging efforts are very busy and so I didn’t have the time or space to put out a post on the Free days so instead I put one out on the Saturday. If you want to know what it looks like, here’s the link…

Factors that helped…

Having already mentioned that ‘CH’ is part of a wider series and this is clearly marked on each book’s amazon page, what else helped shift a bunch more books than usual?

Amazon Reviews

Reviews, ratings, critiques whatever you call them, spiritually they don’t matter but in the sense of book promotion they do so it’s a conflicting double edged sword. Even though ‘CH’ did not have any US Amazon reviews at the time of this promo, the two other books did. Having a star rating on Amazon will help shift more copies and I could even argue that is the only purpose reviews serve – that’s a rabbit hole of debate that I wont go into right now.

Book Covers

I firmly sit in the corner of investing well in a good book cover. This is such a huge factor that will attract passing trade. Yes your book is free and being paraded in front of a big internet audience but does it look good? People do judge a book by it’s cover. If you scroll to the very top of this site you will see all 5 of my book covers. Trust me, they matter in sales and they are shiny also.

I Invested with money

It doesn’t take a business major to see a potential flaw in this book promo run. Giving a book away for free but paying for advertising, how are you going to make a profit? The answer to that question is, I’m not, in the short term. The purpose of the book promotion is to maximise readers, if your work is quality enough for readers to look at more of your books then this will eventually lead to potential profits. Right now I am in the process of building that readership which is growing. This also coincides with having more work available which the results of this promo have proved as a tactic in selling books. If you seriously want success in publishing you need to invest money.

Final thoughts…

The numbers speak for themselves and I was pleasantly surprised to sell anything more than what I tried to promote. Like everything in publishing apart from the story, us writers aren’t actually in control and that’s both scary and thrilling. Embrace all the stuff you don’t intend to achieve in writing, trust me, its normally the best stuff. Quite recently I have been very much enjoying the connecting with fellow writers who’ve published all types of works from cookery books to vampires which are still the fashion!

To everyone who has read up to this point thank you, I hope you find this post useful an you can hopefully expect the full guide book to arrive next year. But just remember, this post is just Part 1…

But wait there’s more…

You can read part 2 here….

Thanks for reading, stay safe and peace out!

6 Years of Blogging – Here’s what I learned…

The road of life is long and so is the journey this blog has seemingly endured. Has it really been 6 years since I plunged into the world of blogging? Time has a way of slipping before our fingers when we’re busy and having fun, perhaps those two things are the main staples of how all of this is held together. That is along with the revelation that over time has convinced me most people are decent but those who follow this outfit are exceptional. 

What have I learned in 6 years of blogging? Probably enough to fill a self help book and well that may eventually appear on the horizon, I’ll give you an insight because for my followers, it’s the least I can do. These are the pillars that hold up the Hall of Information…  

hall of information

Choose a name that stands out…

Let’s face it, Lee’s Hall of Information is a gimmick style name and back when I started out, gimmick style names for blogs were all the rage. You don’t see it as much these days but I’ve embraced my not so serious blog name. It’s a play on words with my real name and it’s fun.

All the right people can make all the difference in the world

This blog has picked up the support of some awesome people over the years. People who see your vision like you do are important and if you work hard enough they will eventually find you trust me…

Support others like you wish to be supported

This one’s in red because it might be the most important pillar that holds up the Hall of Information and my entire ethos in life (or at least on here anyway). Commenting or liking another blogger’s post will most likely make their day and give just a little justification or satisfaction for their efforts. A few years ago I had the epiphany that basically sealed that ethos when I began to review Indie books. Pretty much as soon as that first review dropped the traffic to this site rocketed, which leads to the next thing…

Offer something that people need 

We’re using green because again it’s important and possibly the code breaking formula in all success everywhere. If you can offer something that people need, they will grab it. Sales people use that tactic to fling whatever they are flinging and I used it in more of a supporting way by reaching out to the wider writing community and offering to read and review their work – I did this to support others like I wished to be supported and it resulted in connecting with so many awesome people, some I even consider my friend plus it led to an often overlooked factor in blogging…

Regular Content is King

Because I have so many indie books on my list and I am always reading (I need to read to get better at writing) there will forever be a constant stream of content (book reviews) being churned out by the Hall of Information. The internet moves quickly and if you don’t put stuff out regularly then you will get forgotten. Being consistent in blogging will eventually get results, trust me. This is also relevant advice to whatever you blog about not just books…

Diverse content is King also… 

Unless you’re a book reading machine, and trust me there are a few bloggers who are, you’re going to need a range of content that extends towards the main stream. Trust me when I say some of my most viewed posts are nothing to do with books or writing. This review for DDP Yoga gets reads nearly every week and this post about wrestling often gets looked at. Neither of them are my core content subjects but they draw in views from outside that bubble.

It takes time

No matter how good you are to begin with or what you offer to readers this whole deal takes time to build. I started at zero and spent years not really knowing why 2 people read my latest post but eventually things grow if you keep going…

the stats

Share your feelings

It’s okay to vent, it’s okay to complain, it’s okay to be honest and express your feelings in what ever fashion you like. It’s your blog and your world first and foremost. I’ve shared many a grievance on here, one particular grievance about a 1 star review of The Teleporter led to a huge response from the writing community.

Look up to fellow bloggers

There are a stack of wonderful bloggers out there whom I look up to. Don’t be an island, reach out to them, connect and share ideas. Be there when they release new content even if you just drive by with a like for a post and read it later. This is a people thing, be part of it… some of those awesome bloggers you can find here.  The blogger who inspired me to do this started out in self publishing and has recently had one of her books optioned for a movie!

Enjoy it, embrace it and go for it

When I look back at those early days when I first put together the Hall of Information title on a background of dark red and an image of books on a shelf, I never imagined those books by other people would eventually be swapped out for my own.

The reviews and content I put out serves a purpose and people have recently used the word respect when they hold me in regard – this is worth more than probably anything else I could ever imagine as success.

That first post simply titled ‘Pilot’ led to where I stand today, pecking away at the keyboard, chasing the words, keeping things going, supporting others and hoping not just my work is a success but that others are too. Writing, reading and blogging is home to me no matter where I hang my hat.

We’ll get there someday and the Hall of Information continues forth into the world of words and beyond. I like that word, beyond, it makes this feel like it could lead anywhere, maybe it will…

To everyone who has ever followed, read and supported this blog, thank you. See ya in the next one! Rock and roll man!

 

 

 

 

 

 

 

 

Is genre variable in storytelling?

We all know that stories have a beginning, a middle and an end. They are a constant much like all of us have a brain, a heart and an imagination, mostly. It is my belief that a story teller can turn their hand to any genre, the work itself doesn’t change physically, just the subject. 

Many will argue that genre is more of a constant in their story telling efforts and I applaud that. They’ve found a home, a comfort and place to hone their ability, while others like to move around more, they prefer to drift from place to place. People find stability and home in different places, and stability is probably the most underrated thing artists need to work – some level of calm in all this chaos.

To paraphrase Stanley Kubrick, he said that all movies need two or three ‘big moments’ that make the jaws of the audience drop. I’m talking twists, turns, revelations; all of the good stuff that makes moments in cinema and story.

I tend to aim for these moments when linking my story together although you can only really have a few of these per story. The shock factor is only good for a couple of times max. The audience are human after all. It’s much like yelling an expletive at someone over and over again, eventually the recipient is numbed to it and you’re better off complimenting them. When this type of moment unfolds in a story, things are never normally the same from then on. Examples come from my own work ‘Darke Blood’ which has a sequence of big reveals later on. It’s a make or break situation sometimes and the audience do not like their intelligence insulted but more their ego slightly massaged.

Writers can factor these moments in whatever genre your story is. Again we go back to the beginning, the middle and the end. From Aliens invading to the YA love triangle, as long as you have the constants and the ‘moments’ it is my belief any story teller can grasp any type of genre. 

Can you turn your hand to any genre? 

 

 

 

 

 

 

 

Bookbub Ads – an abject failure

Here at the Hall of Information we are always on the look-out for proven techniques that work on the subject of book promotion. Even though this operation is small, we still try our best to pass on all experiences and results, good or bad for the greater good of fellow wordsmiths looking to get their work out into the wider world. Well it was only a matter of time until a bad one came along, or shall we say a ‘not so good’ one. Right now I’m not angry, I’m just disappointed…

This week I took a dive into the complicated, convoluted world of Bookbub advertising. Now first let me determine that this is not the ‘featured deal’ advertising you can apply for which they will probably reject, but in fact another service via their ‘partners’ site. Anyone can pretty much sign up and get advertising straight away or so they say. 

You are asked to fill in boxes with your book’s URL, and the whole thing is pretty standard if you are comparing to other advertisers. But then it gets a little complicated as you are asked to find an audience who will potentially click on what is essentially a thumbnail sized pop up that will appear in their inboxes the next time Bookbub sends them a circular. This is essentially what the advert is, a small pop up of your cover and 60 characters to hook someone into clicking on it. Did I hook someone? Anyone? Just one person? Find out below…

It isn’t really explained whether broad or specific audiences are preferable. Specific would target individuals most likely to buy I suppose? When I reached the green area it suggested I’m on track (unlike the example below) and so after putting a few Darke Blood related author tags and genres into this targeting thing, it seemed to be happy.

borad

Next you are asked about date ranges, budget and then of course more complicated things known as ‘Bid’ which is an impressions based of clicks budget – again very convoluted for the layman author looking to sling a few ebooks. I selected a continuous option because the ambition in me just imagined the sales rolling in…

So after fudging around with the figures – figures I cannot show you because Bookbub have already deleted the campaigns I put on pause – I was ready to go. My first campaign looked a little like this…

Daily Budget $15 

Bid ‘CPM’ Budget $9ish 

_________________________________________________________________________________

dfw-lh-db-cover-ebook

 

There are more than shadows lurking in the darkness…

(Imagine a jazzy background)

 

 

Buy now

 

 

______________________________________________________________________________________

I guran-damn-tee somebody who stumbles upon this here post, even in ten years time will click on that buy now button, but when my ad ran for 24 hours, with over 200 impressions, not one person clicked on it…

Ok, so maybe it was me, not being able to navigate the system probably. So the very next day I tried again, and changed a few things. By lunchtime I was done. No clicks and me left wondering what I did wrong, like everyday… I don’t have time to figure out over complicated advertisement algorithms, and maybe you do, but I’ve got books to write.

My total spend on this abject failure was $17.69 and I know for a fact I can get book sales for less than that. In fact I have, with my Bookbub featured deal last year I spent $86.00 and sold 66 books that day. But the many other promo sites I’ve used have given me a way better return.

My advice would be to go elsewhere. Of course my book promo lists/results can be found in the many posts I have put out there previously. Here are a couple of recents:

Book Promo Results March 2020

Book Promo Results September 2019

Final Thought: 

Straight after I was done failing at Book bub ads, I cobbled together this little mock up via an online photo shop site. Seeing as I just got a fresh review, I quoted it and then put it up on the Tweet machine.

Image

As you can see the results are 3 times better than bookbub ads, and not a dime was spent…

tweet

The moral of the story, not all advertisers work, and neither do I… Be wise with your money and don’t just dive into something…

Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought its best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

What is social media? Here are 34 definitions… – Econsultancy

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my Facebook page and give it a like becasue that’s the place where I give away books!