Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought its best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

What is social media? Here are 34 definitions… – Econsultancy

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my Facebook page and give it a like becasue that’s the place where I give away books!

 

 

 

 

 

Let’s talk about… writing – The First Draft…

A new blog series emerges, out of the unknown void of creativity where I sometimes have ideas…

Let’s talk about writing. You’re probably not going far and neither am I.

So while I’m here and you are (hopefully) let’s use this time to reflect on writing, after all it’s what most of us blogger types do.

Personally there is no full proof blue print to teach someone to write. You have to find that within yourself but I can sure as hell talk about it and hopefully pass on some ‘wisdom’ about the craft. If you tuned in to Twitter recently you may have seen my recent thread that 4 people probably read all about that first draft.

15 Websites And Apps For Creative, Fiction, and Short Story ...

It’s easier and relatable to think of writing in a way that everyone can. So for this post, we are going to use the analogy of cooking to represent writing that first draft…

Drafting a book 101 – The Omelette Analogy

 Egg sales have soared to a 30-year high  — smashing the 6.5billion barrier

So, you’re hungry and it’s approaching lunchtime. You have a hankering for an omelette…

* Translation – you have an idea and want to write a book. 

For a while you’ve been thinking about what you want to put into this omelette and you have some ideas. Do you have the ingredients? Do you have long enough in your lunch break to pull it off? Is there is decent frying pan in the kitchen. Do you even have a kitchen?

* Translation – you have some story ideas that could link together to make an entire book, and you’re set on a genre. Do you have enough ideas to run the course of a book? Do you have the time in your schedule to dedicate to writing. This will need to be a regular time nearly everyday. Do you have a laptop or a working computer? Do you have a dedicated writing space – I wrote on my bed for 4 years, ask my back about it… 

You’ve got several eggs and various other ingredients (ideas) some you know work and others that don’t but you figure ‘what the hell, this art and I am an artiste’. You grab the frying pan (laptop or notepad), make some time and start cracking eggs. You set the heat to medium and begin to mix..

*Translation – you’ve answered most of the questions above and dive in! 

Even though you’ve never cooked an omelette of this kind in full, you are getting a feel for the process and are learning by doing. This is probably the way I found my chef’s voice (writing voice) by spending hours upon hours of cooking (typing).  

*Translation – you’ve probably dabbled in some kind of writing before. A short story here or essay there… 

You then omit some ingredients (story ideas) because there are too many things going on at once hence disrupting the overall flow of things (the story) and so now you pour the mix into the pan. Of course you haven’t greased the pan (know what you’re really doing yet) but go with it and set the heat lower..

*Translation – although things might not have fully formed, you see the potential in your own work – its important to encourage yourself in the early stages because this is solitary effort. Nobody is on the sidelines cheering you on, nobody probably knows or ever will appreciate the time you put in to get better and make a story better…

Things start to shape up pretty well and you grab a spatula to shape the omelette into what omelette’s look like (you’ve read books, lots of them and know what they look like…) although at this point you should be concentrating more on the eggs (story) really being cooked… (you may even go back a few pages and do some editing) 

You move to flip the omelette although it’s stuck to the bottom of the pan but you persevere and manage to flip the thing although it breaks up and is partially burnt. Basically one hot mess…

They feel that it is acceptable to serve a burnt omelette for ...

bon appetite, this isn’t mine….

* Translation – you realise writing is hard, this is where most give up but you persevered no matter how ugly it looks and somehow you’ve dedicated the time to completing the first draft…

You take a bite and although you probably wouldn’t serve this up to anyone else, you like it, and you can see some potential. But a first draft is many things, telling yourself the story, the foundations or even the skeleton of a dream. 

For those who persevere with their dream they know things aren’t fully ‘right’ so they continue to go back and change a few things such as the heat level of the pan, what gets used to grease it, the quality of eggs and ingredients. Some of these can be worked on, but only the cook who wants to cook the omelette can do it on their own accord by carving their own path… 

And so I hope you are still with us and that analogy didn’t quite clog up the brain. Drafting a book is just the first step and I hope you can see what I did in comparing it with cooking. This is just like making an omelette and much like you need the tools to execute in the making, you’ll need the same for writing.

Thanks for reading…

Does your writing process compare to something relatable like cooking?