Hello cultured reader, here are the first few pages of my authoring and blogging guide book which is currently available for pre-order at a discounted price.
I figured it was a good idea to share a snippet of what you can expect in the book which I hope helps fellow wordsmiths on their authoring and blogging journey…
This book explores what I’ve learnt on my publishing journey, presenting it in a way that I hope will inspire you to believe in your own abilities to replicate and even surpass my success. Belief is all you really need on any journey and if I can get results that I’m happy with, then you certainly can. Success is based upon how you judge the results of something over time – it’s both fickle and in the eye of the beholder.
I’ve always measured my results beside the number from where I started – absolute zero. And compared to zero my numbers today appear to be quite impressive, but the truth is, they haven’t always been like that. I’ve spent most of my time nearer to zero than any other number and that’s something everyone must be prepared to face. Some call low numbers failure but to me there are no failures in life, just lessons and opportunity. Both go hand in hand when it comes to writing. The most important thing in writing is to start, even if it is at zero.
This guide can be defined as a series of experiences from the many years I’ve spent as both a blogger and an author in the social media age. Much of the content might seem obvious but there is also some advice I have never shared before. My hope is to help you progress in the world of authoring and blogging even if you take just one sentence of advice from all of this; to me that’ll be a good job done. Like I said, this may just be in the eye of the beholder – you, and you alone can go as far as the imagination will allow.
Before we go any further, I will tell you now that this book is for anyone looking for advice and inspiration in blogging and book writing. You could already have an established blog or a backlist of books written and published. You might even be pondering your very first foray into the world of words. Everyone is welcome here and you’ll find something, no matter where you’re starting from. Much of it is delivered from the perspective of a beginner with some of the advanced stuff being advice I follow every day.
For me, writing books and blogging go hand in hand and while they are both explored in detail, you won’t find any information on how to specifically write and format a book or construct a blog site. I am not qualified to show you the latter and the former… well, nobody can formally teach you how to write a book in my opinion. It is my belief that the journey of writing and finishing a book is something only the individual can find within themselves. Instead, we will explore how to market yourself as a creator on social media through all the various channels I have experienced. At times it will mainly be blog-centric, but there are some in-depth marketing resources for authors as well. Many of the chapters ahead are interwoven with blogging and authoring advice because to me, they go, hand in hand.
I have started in this manner for two reasons:
So anyone can see from previewing the first pages if it could be of help to them;
To be upfront about what success I have had in blogging – see the graph below.
This graph shows my blog viewing numbers over many months from September 2018 to recent times. As you can see, they gradually and progressively improved over time forming into a ‘wave’ which will be explored further ahead. The blogging element of this book will focus on how I got to those numbers and how I took the opportunity to continually improve them. The graph stands as proof that everything you write gets results to some extent, and those results echo the message that everything else in this book will take time and that there are no quick fixes.
I say results because for me these things worked; there is no guarantee that they will work for you. I’m in the inspiration business not the miracle business, but every wordsmith faces different circumstances and so I have concluded that, across the board, you need three core attributes to have any chance of success in blogging and authoring:
1.You need to be consistent;
2.You need to be creative; and
3. You need content.
This trio is the main reason why my blogging and authoring endeavours have been successful. Because I hold these attributes in such high regard I even included them in the title of this book.
In some applications you’ll only need one of the trio, in others two and there are a few more vital attributes outside thetrio that I will point out along the way. Some, until now, were my best kept secrets while others appear obvious.
All in all, this guide is laced with ideas that’ll help you improve your authoring and blogging, to achieve greater success. Many of the sections will even begin with snippets of advice from the various authors, bloggers, creators and friends I have connected with over the years – all of whom have found success in their own ways.
Apart from blog views or book sales what else counts as success? Follow my words and I will show you. Remember, you can do what I’ve done and go even further…
This is an exclusive excerpt of ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ which is currently available for discounted pre-order. The price will rise on release which is very soon. Links below.
As of January 2021 192 million people use Twitter. That’s an opportunity to connect and engage with a lot of people. Opportunity is probably the best way to describe the platform which is basically a word popularity contest with the focus on connecting through those words to create meaningful relationships with others.
From my own experience, if you are on Twitter to simply sell something, you might struggle to get any type of decent results. But how do you get better results at Twitter? There is no short answer but this guide will explore and try to answer that question…
Statistic reference via: Oberlo.co.uk
Time and Consistency with Perspective
It has taken me since 2013 and at least one absence from Twitter to finally get any level of high engagement on the platform, but let’s be real here with some grounded perspective. Any number of likes, retweets, comments or follows is good engagement no matter who you are. One or two likes for a tweet is a success in my eyes and anything more is very good. Twitter has a specific psychology that requires some time to figure out.
There is no specific way to measure how long it takes to figure out, some grasp it quicker than others but getting better results will mostly be governed by time and consistency – showing up regularly over a length of time.
For absolute beginners perhaps tweeting ten times a day is too much to start with. Take it steady and let people get used to you being there. Tweet a few things every day, comment on other tweets from folks you follow – show genuine interest but don’t be too enthusiastic or pushy, stay cool and patient.
What should you be tweeting about? We’ll get to that soon but first we need to understand how the tweet machine works and it is very much a machine in my eyes.
I’m not really qualified to say how the underbelly of Twitter works and Google knows the specifics. There are those who regularly mention a thing called algorithms which as far as I understand is a computer based pattern learning thing. Theory is, if you are consistent on twitter it will eventually work in your favour and push those tweets of yours to more followers. My learning comes from experience and all you have to do is go on over to my profile and see how many wonderful followers engage with my tweets regularly.
It took time and consistency to reach that level. There is another algorithm that isn’t computer or tech based and it is also known as trust. Over many years my followers have come to trust me through the content I post and when someone trusts me they are invested in me. If someone invests in you personally they will eventually buy your product or service out of loyalty. I have zero expectation or even an agenda to sell to people in this way, it just happens naturally and mainly through presence (being present, not personality, I don’t have any of that…)
For example take a household cleaning product you buy on a regular basis. You keep buying more because you trust it does the job you expect it to. That’s brand loyalty and that can be achieved on Twitter also.
But what should you shout into that void to earn that algorithm of trust?
It may seem like you are simply shouting those words into a void and it will feel that way for some time but eventually that void will answer if you keep going. Too many folks give up on twitter too quickly. Going from zero to millions of followers isn’t going to happen quickly but you don’t need a huge following to get results. I’ve seen hundreds of authors come and go from Twitter because they feel like they are getting nothing from the platform. Translation: They are not selling any books for the effort they put in. But to me that’s not the idea of being on Twitter for the most part.
I don’t know who said having a Twitter account alone will sell books or sell anything but that seems to be the consensus for some. Of course not everyone thinks this is the case but if you’re an author who gets a lot of Twitter engagement I can near enough guarantee it’s because you tweet less about your work and more about other things which provide value to others. Remember, Twitter users want to invest in you as a person way before they consider buying something from you. I call this the art of indirect selling – your genuine engagement and socialising on Twitter results in sales even if you weren’t even aiming to sell.
So what are these other things?
Personally and from experience there is a huge range of content ideas for twitter but as long as it informs, inspires or has value then you are going to get something back – that is broad but also a fantastic opportunity to be creative. I tend to stay away from anything heavily political or even something that divides opinions – there are just other fun things to tweet about and it should be fun.
Sharing links tends to get less engagement as Twitter wants you and others to stay on the platform. My top tip: Drop that link in the comments below your tweet or leave it in your bio instead.
Images and visual stuff is great. From memes to a selfie. Did I mention a real picture of a real person goes a long way?
Sharing positive things is always going to get a good level of engagement. I can’t really remember many authors in the past sharing their sales statistics but I do and because I have a large audience of authors, it gives them hope that they can achieve the same. Give someone hope and you’ll earn their trust – we’re back to that algorithm again but sharing successful moments is inspiring to many others.
Helping someone in any way will always result in positive engagement. For the last three years I have read and reviewed over a hundred Indie Published Books. I support the industry and try to help a fellow wordsmith, there’s nothing more genuine than helping those around you just because I know their struggle. I shout about helping people because eventually it will probably make the literary industry better – a big ambition but achievable over time.
Commenting on other users tweets will push up your algorithm (the actual computer one, if it exists) and spread your presence wider to more people.
Hashtags should never be overlooked. I tend to include one or two in every tweet.
Play the long game. There aren’t many quick fixes. Doing the work will work eventually.
Above all being a person and not a link or book link sharing machine on Twitter will get you better results eventually.
You have to build your own…
Over time with consistency and patience you’ll eventually build your own algorithm of trust. Much of what I say may sound easier said than done but I have done it and achieved it. I’m selling a lot more books now through Twitter even though my focus has been more on getting a bigger following and just enjoying the ride while learning from others.
The campfire Analogy…
This has been a kind of Ted Talk but I want to finish with an analogy that I hope anyone on Twitter or thinking of joining the platform can understand…
So you’ve set up a small campfire on the edge of some woods (you’ve created a Twitter profile).
This nice spot is adjacent to a path, that path is then connected to a much wider path where people walk, jog, cycle and appear along frequently. (Basically the wider twitter community, no specific demographics)
You begin to talk to yourself while the small fire crackles away. There is a little warmth but other than the low hum of your quiet voice it’s pretty desolate.
You then talk a little louder (your tweets are specific to your interests, if you’re an author you use the writing community hashtag).
It might feel like you are talking to yourself but that busy path is ever so near. (it feels like you are talking to yourself. This is normal for a while)
A little time passes and someone along that wider path hears you talking (the hashtags amplified that voice of yours).
This person then moves onto the path adjacent to that campfire of yours, (you’ve attracted the attention of a specific demographic you’ve got something in common with).
You talk to this person as they have just replied to you. (they commented on your tweet). It was a brief but a pleasant exchange. This passer by then decides to come off that path and sit at your campfire (congratulations, you’ve just earned a follower).
Because this follower responded to something you said, you now tweet more about the subject you exchanged engagement with. You also talk directly to them (you follow them back).
Other passers-by begin to hear this follower talking to you and some at the very least stroll past the campfire. This one follower has sat at a few campfires before and those who he sat with can see the engagement you are having, (mutual followers of that first follower see your tweets in their feed).
You keep talking and exchange engagements. Some of these mutual followers have now walked by and sit at your camp fire. You talk to them also (follow each other). These folks even bring their own logs and the fire grows in brightness and warmth (more engagements happen, subjects range).
More folks who have been to other campfires see your campfire is a two way conversation and come to sit by it. (Your following steadily increases because you are talking and including them and you are present consistently over time).
The subjects you talk about are interesting and engaging. More passers-by join the congregating people already by your now roaring fire. You’re going to need more seating soon but you keep talking because these passers-by have become important connections. They have invested in you and trust you because your word is good and honest which started literally with you talking to a campfire. How do you know what to talk about everyday – you get better at this the more you do it. It even feels warm inside…
Some of these passers by now want more from you and so they see you have a product or service available that they know will be trust worthy or will at least provide something which will make them feel good, (You’ve grown your own algorithm of trust over time, as an author or content creator these followers buy from you).
You share with these fellow camp fire members how you got to this point. They eventually take on some of what you have learned and in their spare time they go and start their own campfires and the cycle continues, (you see others being successful at twitter also, they didn’t give up and kept talking also).
Although this is a specific analogy in a perfect scenario, it highlights the importance of being social no matter where you start.
Thank you reading what is a lengthy and quite detailed post. Hopefully it is useful and if you like this there are plenty more guides over in the resources section. I also have a self help guide book that is currently available on discounted pre-order. Link below via the awesome book cover, check it out! Peace out, rock and roll man!
Alright authors here it is and due to popular demand the results of my most recent book promotion efforts which took place on the first weekend of April 2021. For the sake of helping a fellow wordsmith we’ll be looking into the basics, what I aimed to do, the results, how I got them and of course factors for success. This will be quite detailed but for reasons laid out ahead.
There might be some new faces visiting this here blog for the first time so allow me to introduce myself if you don’t already know me. My name is Lee Hall, I’m an independently published author from the UK. I have several books available and I am determined to persuade the world to read them – that is and always will be my dream. I’ve never given up and slowly over many years I’ve found some success. My readers and following on social media have been kind enough to keep that dream alive by showing amazing support. It is also my belief that authors should help each other because we are on this journey together so this post is for authors to hopefully gain something from. Let’s dive in…
If you are published you’ll probably know that an author’s greatest struggle is informing the world their work exists. The next challenge is convincing someone to spend money and actually buy it. I know this pain very well and everyone with a book for sale feels it. Unfortunately just saying your book exists is not enough to sell it mainly because our voices aren’t loud enough on their own, so how do we amplify that voice? Through book promotion.
Book promotion is a rather large umbrella that covers many different methods of marketing and advertising. There are numerous ways to tell the world your book exists while also persuading a potential reader to buy it. Some require long term effort while others are instant, we’ll go into some methods below. Before setting out to promote your work it’s important to decide what you want and how you are going to do it along with setting a realistic expectation.
My aim on this occasion was get as many sales as possible for my four books which are all part of the Occult ‘Order of the Following Series’. The first book in that series ‘Open Evening’ would be free to download on Saturday the 3rd of April while the other three would be discounted to 99 cents or equivalent on that day also.
If your book is published via Amazon and enrolled in Kindle Unlimited they will allow you to set your price to free for so many days every period. Free is an effective, please-all method of getting downloads. It doesn’t guarantee reviews or even reads but that’s the gamble with every book sale.
The main method I would be advertising this sale was through various book promotion sites and across my own social media channels. For beginners, book promotion sites are an effective way to advertise books online. Some advertise for free while the better ones you have to pay for. More info on book promo sites here.
In terms of expectations, I envisioned some paid sales for the discounted books while the majority would be for the free book.
Top promo tip: If you have a series available, setting the price to one book for free and lowering the price for the others will drive sales to all books in that series if promoted well for a short time.
Background information: In February I managed to convince high end Book Promo site BookBub to feature my stand alone super hero comedy ‘The Teleporter’. It was downloaded 10,000 times, became a best seller and has got over 100 ratings since then. This is probably important to note because after that promo a lot more eyes have been on me and my work. The aftermath has been rather incredible. You can read about that here.
So this is how things went on Saturday the 3rd of April. After what started as a rather slow day soon took a turn for the better…
The free to download Open Evening made its way around the world with an impressive 874 downloads while every other book I have available sold, this included books that were not advertised anywhere! Now lets take a look at the paid sales that day in a little more detail.
176 paid sales in one day is a record breaking statistic for me. Not only did this smash the previous record of 60 paid sales in one day (2019) but also the monthly record that was 120 (September 2020).
‘Darke Awakening’ took the lead and sold nearly triple the amount it sold on release last year. Overall these numbers are something I’ve never seen before!
Let’s take a look at Amazon chart movement.
The highlight was seeing Open Evening beside Dean Koontz’s ‘Odd Interlude’ via the Free US Occult Suspense Chart.
‘Darke Awakening’ did the best in paid charts by peaking at 21 in the US Vampire Thriller charts. ‘An English vampire book in America’ being in the top 25 of the biggest Amazon market is huge! It was in the 1000’s previously!
‘Darke Blood’ just about crept into the top 50 of the US Occult Suspense Chart, again that was in the 1000’s beforehand.
‘Cemetery House’ managed a solid 52 in the US Occult Horror charts. A respectable number for what was my most problematic release back in 2018. Redemption!
For what was a truly fantastic day continued into the Sunday with more paid sales. This time ‘Open Evening’ started selling at 99 cents. Chart movement is an important thing because it throws books in front of new eyes and puts them alongside perhaps more known titles. This drives visibility for passing trade.
On this day my all time paid book sales record for the month was pushed to 200+ which then got further improved the next day…
As of this screen shot taken on the 5th the total for paid sales in April reached 216.
How I did it
This story is only half told because now we need to look into how I got these results and there are so many different factors as to why this sale was so successful. Hopefully this is the part where some of you guys can get something out of this information.
Normally during a promotional run I focus the advertising on one book but this time I spread that advertising across the series using multiple book promo sites. So here are the book promotion sites and the packages I used for each book:
Free Booksy – Horror Series Advertising Package for ‘Open Evening’ with the series linked – Cost $65
E Book Booster – Advertisement for ‘Open Evening’ – Cost $25
Bookrunes – Advertisement for ‘Cemetery House’ – Cost £25
Robin Reads – 99 cents Discounted Thriller Promotion for ‘Cemetery House’ – Cost $40
My Book Place – Advertisement for ‘Darke Blood’ – Cost $10
Total Cost: $165
This might seem like a lot of money to some but if you are serious about advertising then you need to invest money seriously. My recent BookBub featured deal cost around $250. This sale has turned out to be my most cost effective and potentially profitable!
Top promo tip: If you want to know how effective a certain book promo site is, just advertise with them only.
Factors for success
As you can see the paid advertising focused on the first three books in the series but the 4th book ‘Darke Awakening’ sold the most amount of copies. It is usually priced at $2.99 but the 99 cents discounted price is seen as quite a bargain. This was also the same for ‘Cemetery House’ which is usually $1.99 and was also discounted. Price differential, even by a small amount is a major factor in sales. Supermarkets do this all the time. Folks like to think they are getting a bargain and they were in this instance.
But why else did this promotional run go so well? (this is quite a list but here goes…)
The Basics (again)
Different basics this time but I firmly believe people will buy a book if it has the following things:
A professional cover, an enticing blurb, a unique title and a fair price. If your book has just these things, it will sell eventually, trust me.
Further visuals: Book banners seem to enhance the visual aspect of a book’s cover. I made most of mine through online photoshop sites and shared them through my social media platforms.
Some reviews/ratings: All four books in the series have some reviews and ratings. These take time to get but are very valuable when it comes to selling a book. That star rating is sat just beside the cover, people take it into account. Some promo sites will only accept books with a certain amount of reviews.
Open Evening was free: People love free things. Some folks won’t even think about liking the free thing before they grab it and if one of those books in a series is free, that leads into…
Amazon Series Link: If you are published via Amazon and have a series you can now create a separate product page for all the books in that series. This is kind of a no brainer and if used properly, potential readers will land on that page and they will then see all the books available. On this occasion they saw all the books were discounted.
Having more books, sells more books: If you have multiple books published then readers are more likely to buy from you. This is also my number one book selling advice – write more books. Easier said than done I know but authors with just one or two books, keep going because sales will get easier the more books you have published. Then you can do more things to promote them.
Having stand alone books helps also: I also have two stand alone books, one of which did very well a few months back in another promo. No doubt some folks who read it then saw these books were on sale and took the opportunity to buy one or two.
The sale only lasted a day: While over the years I have ran many different promos they all tend to be for a short time. This creates urgency, a one day only deal will push sales because a sense of demand is created.
The Easter weekend or any holiday weekend is a great time to advertise a bargain book. These days and post pandemic a lot more people are online and more people are reading. Saturday is a prime day for social media traffic and so I used that to my advantage.
The month of April is also a rather special time for Indie Authors because over on twitter there is a thing called #IndieApril where a whole lot of folks come out to support indie books. Which leads into…
A strong and long social media game…
For some years I have been slowly ramping up my Twitter game and the chances are you came from Twitter to read this. In very recent times Twitter has brought me extraordinary results simply because I’ve kept going and tried my best to help fellow authors. Every day I show up and do my best to inspire, inform, entertain and hopefully provide something of value to an exceptional group known as the writing community. I know for a fact they came out in droves to support this recent sale and I’m truly thankful for it.
There is no quick way to get an engaged following on social media, it just takes time and effort. People have to trust you and that takes time to earn. I basically treat it like a job. As long as you keep going, eventually social media gets rewarding. Twitter in particular has a specific psychology to get right. For anyone who want’s to know more about getting better at twitter, here’s a recent guide.
For this sale I took full advantage of the shameless self promo Saturday hashtag and basically spent most of the day present on the platform sharing book banners and links. I manned the bridge and put all my efforts into navigating the S.S Lee Hall Writer through book promo waters…
While the promotion was unfolding I kept my Twitter following informed how it was going and this stirred even more engagement and reaction leading to sales. This also led to further sales on the days after.
Convince folks to buy into you first
Over the years Lee Hall has become a brand of loyalty that supports fellow authors by reviewing and embracing their works. Yes I just referred to myself in third person…
Last year I reviewed 40 plus indie books. Be a player in the game and the game will support you. I tend to speak less about my work and more about others, people see that I’m not just here to sell books, I am here to do so much more and you are so much more than a book link on social media. Be a person first and book link later.
The back story of my story…
Because I have such an awesome audience on this blog and now on Twitter I shared a post about my high school days which were a struggle. That personal struggle is something that inspired ‘Open Evening’ and so a week or so before the promo I shared it on here and via Twitter. It was even my pinned tweet for the week running up to the promo. You can read that post here.
The writing winds of destiny seem to be blowing my way as of recent. I’m not sure if I accidentally sold my soul or something but lady luck is shining on me right now and I’m riding that momentum. First a BookBub featured deal in February and now this awesome weekend of sales that is still aftermathing.
It’s never too late
Even years after its release Open Evening is now being read by my newer following. Books will probably outlast the best of us!
Things eventually align
This journey hasn’t been easy but I’ve never given up no matter the results. Perseverance pays dividends eventually, you just have to keep going. I’ve learned a lot over the years and next month the fruits of such will be published via my self help guide book which is available to pre-order now for a discounted price.
The true result of a good book promo run will happen long after the actual sales so right now I’m unsure how effective it was apart from the obvious visuals and stats I have shared. Overall I’m pretty happy with how things went.
I’m still getting over the emotional rollercoaster of February’s book promo and then this happened. It’s incredibly humbling to see my books getting sold in the numbers they did. I haven’t done anything special or even clever. Over the years, I’ve just kept going and that’s probably all I am qualified to tell you to do. Keep going. Chase those words and eventually good things come to those who work for it.
I shall leave you with this final graphic which shows royalties that I have never seen before, royalties that have started to turn things towards a profit and for me above all, hope.
Thank you to everyone who supported this recent book promo run and for taking the time to read this. The recent support you have all shown is incredible. You can find plenty of other book promo stuff in the resources section right here.
Introducing freelance journalist and writer Susie Kearley who relays some insight and experience from her many successful years of writing articles.
Turning rejections into acceptances
Writing short pieces, like magazine articles or blogs, can hone your skills so when you’re writing books, you’re better at editing your own work and getting the tone right for the market. When I started writing for magazines in 2011 it was a rocky road, littered with disappointment and rejection. But fortunately, with perseverance and determination, I’ve since sold well over 1000 articles to publishers across the globe. One thing I have learnt to do however, is master the art of turning rejections into opportunities, some of which have resulted in sales. Here are some of the lessons I’ve learnt.
Lesson 1: Give the editor what he or she wants
Take 3! The sound of eggs sizzling in the frying pan filled the air and James, the editor of Good Motoring magazine, asked: “What do you think of my breakfast this morning, Susie?”
He poked a microphone at my face and I garbled something incoherent about fry ups not being very nutritious. Porridge would be better.
We were recording a podcast for the Good Motoring website, and the ‘cooking breakfast’ sounds were pre-recorded. I was nervous and didn’t like being unprepared. I wanted to write my answers down and read them back with confidence, but James whipped my notepad away saying he didn’t want it to sound staged. “No danger of that,” I thought.
The interview was the outcome of a rejection letter. James had rejected my proposal to write about the hair-raising experience of being a learner motorcyclist on British roads, but said he was interested in other road safety ideas. So instead, I secured a commission to write about good nutrition to help drivers concentrate on the road – this podcast was part of the package. “I don’t normally eat a full English breakfast,” said James, “but I thought it would give us more to talk about!” And so began the start of a beautiful working relationship – he has since bought my articles on speed cameras and motorcycle driving tests too.
What did I learn from this experience? To listen and learn from the feedback received. Look for opportunities that rejection letters reveal and then give the editor what he wants.
Lesson 2: Don’t write an essay!
One of my earliest customers was Paranormal magazine. The editor, Brian, didn’t offer firm commissions, but would tell me if he liked an idea. Then I’d submit a full article on spec for his consideration.
He was interested in an idea I’d pitched entitled ‘The Psychology of Fear’ so I trawled through my psychology degree books, writing up all things fear-related including conditions like panic attacks and their treatment. It was well researched but a bit academic, so I made an attempt to lighten it up and submitted it.
Brian rejected the piece saying it was ‘too clinical’. More suited to a psychology journal than a magazine about hauntings. I understood the problem and managed to find another buyer for some of the work: Leader magazine is an academic title published by the Association of Schools and Colleges. I used some of the ‘fear’ material in a feature on stress and it worked well because the body’s reactions to stress are very similar to fear.
Leader paid three times as much as Paranormal, and the sale resulted in commissions for a further two articles on the topics of nutrition and social media.
What I learnt: If you write something on spec which is rejected, think laterally about alternative markets for the piece, and consider whether parts of the article could be used to cover a different topic altogether. Rejected work can still form the basis of a good article for a different market, and that can lead to a profitable long-term relationship.
This is an extract from Freelance Writing on Health, Food and Gardens by Susie Kearley.
Susie Kearley is a British freelance writer and journalist, working for magazines, newspapers, and book publishers around the world. She has a collection of books on writing, and her debut novel ‘Pestilence’ is out now.You can view Susie’s Amazon author page here.
Sometimes consulting the Google isn’t enough and my top advice for anyone looking to learn a new skill or to even hone their current ability in anything is to pick up a book about it. The non-fiction market is huge and also packed with some very handy guides about the intricacies of authoring and publishing.
This is my 600th Blog post and it is dedicated to showcasing the best self-help books I’ve read over the years, from the one that inspired this blog to Amazon algorithm optimization all the way to a part memoir packed with awesome practical writing tips; these are essential self-help book recommendations for authors…
‘On Writing: A Memoir of the Craft’ – Stephen King
Okay, were starting with a relatively high bar and even for those who say they have never read anything by possibly America’s greatest storyteller (near enough everyone it seems) you’ll find something worthwhile in this book. Even though it’s relatively short for a Stephen King title this memoir takes us through his early days all the way to finding success as an author. We even hear about his near fatal accident – thank the Lord he survived! The focus is on his journey while every so often giving hints and tips throughout – some are even basic practicalities like where you should situate a writing desk! What I enjoyed the most about this book is the clear admiration King has for the craft and writing style while also mentioning other authors. For anyone at any level in writing this book is essential trust me!
‘How to Market a Book: Overperform in a Crowded Market’ by Ricardo Fayet
If you want to seriously earn money in authoring then this is the guide for you. It literally shows you the calculations on how you can convert a hobby into a potential career through the right marketing channels. Recently reviewed on here and for Reedsy Discovery this book is basically an extensive extension of Reedsy’s guides and blog posts that dive into everything you need to know about selling books and where to do it. From ‘going wide’ to Amazon chart optimization all the way to having readers find you. This recent release is essential if you are serious about writing as a career.
‘Self-Printed: The Sane Person’s Guide to Self-Publishing’ By Catherine Ryan Howard
There aren’t many that know the Hall of Information blog was inspired by this book which I read way back in 2014. After a hugely successful career as an indie author, Catherine Ryan Howard has sort of become the benchmark for me in terms of success. She even secured a six figure publishing deal and the wonderful thing is her career started as an indie author. ‘Self ‘Printed’ is now into it’s third edition and because of the wonderful advice within that led me here it deserves a mention! You’ll find specific guides on how to format and publish books via Amazon all the way to selling, of course this is accompanied by a fun style of delivery – just read the blurb and you’ll know. To me it’s essential and something I even go back to every so often.
‘Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon’ by Dale L. Roberts
Another Reedsy Discovery find and it’s an incredible eye opening resource for those published via Amazon – most reading this are and this book homes in on the power of Amazon’s search bar/key word optimization. This is just the tip of a big iceberg that deep dives into how the world’s biggest book retailer functions. The easy to understand writing style explains Amazon and that finding readers is just like having a conversation with an old friend you’ve got a lot in common with – trust me, Dale explains it way better… My verdict after reading this one is that I’m not using Amazon correctly and the knowledge I gained was essential and applied straight away! Here’s my review.
The wonderful thing about the writing industry is that no matter what level you are there will always be someone looking to support you. All of the authors above do just that and so if you are in doubt, you are never far away from a fellow scholar looking to share some much needed clarity and advice.
And so that wraps up my essential list of self-help books for Authors. If you’re looking for some further reading and a few more author resources then check out my own section dedicated to such. Let me know in the comments if you have any self-help book rec’s for authors.
The promoting of books is a struggle most of us writer folks know. Just where does one start with book marketing? Through many years of trial, error and the sheer will to figure things out I’ve managed to learn a lot about selling books. I will always do my best to pass that on to others so perhaps they can benefit from hopefully something I’ve learned. The self help guide book is coming this year but until then…
This is how I landed another featured deal with Bookbub…
In this post I’ll explore how I positioned myself for success plus the who’s and how’s of everything to do with Bookbub who gave me, a small time, underdog of an indie author the greenlight again…
Who are Bookbub?
Bookbub is book discovery service that boasts up to 15 million users online and they are considered a top shelf promotional site that connects readers with books. Many authors have boasted great returns from actual profits to long term sales, reviews and success – this includes me. Once upon a time back in 2019 I managed to secure a featured deal with them that resulted then in my best day of sales ever. For beginners a good way of marketing yourself online is to use book promotion sites – check out my resources section for more. Bookbub are basically the high end version of any other book promotion site out there. They are a paid service but I consider any promotional method that charges an investment much like books.
Top Tip: Authors can create a profile on Bookbub and list their works. Some might even be listed on there already. You can also review and rate other authors books too. I recommend doing that to build up a profile on the site.
What is a Bookbub Featured Deal
The site offers a range of advertising services but their Featured Deal is the holy grail of advertising. Authors who do get accepted are in essence paying for wider specific reach through targeted email lists. As you can read below they make it seem awfully hard to be accepted and it is trust me.
For me this time around Bookbub agreed to feature my super hero comedy ‘The Teleporter’ again but with a few differences. The US market was now included unlike last time and the book would be free as opposed to discounted. And now I have a backlist of 6 books – more about that further down.
Top tip: I’ve said before my best advice when it comes to book selling is to write another. Having more than one title available as an author will galvanise your brand and increase the likelihood of selling more while finding a readership.
How did I land a Featured Deal, again?
For some years I have been near enough constantly applying to have them feature one of my titles. Although Bookbub say they support indie authors – they only take on books of the highest quality and books that they know will sell. Yes there are indie books that fit this bill but they are strict with who they choose. Some authors have even boasted to have over 50 reviews and awards just to get accepted. Recently I’ve even seen Stephen King’s work featured with them so it’s kind of a big deal!
So you might be asking at this point what the hell am I doing getting chosen by them? Well friends, Bookbub obviously see something in my scrappy underdog of a book.
You can read my account of how I secured a deal with them last time but now things are far more improved and so I guess that’s why they said yes. There are several factors that led to them agreeing and so they are laid out below but timing and niche are probably big driving factors – The Teleporter is in the humour category – something more specialist compared to a crime thriller or another popular genre. Sometimes things just align but there are ways to position one’s self as an author to get noticed…
Top tip: Writing a book that has a specialist or niche genre may be difficult to market across a mainstream following but it also makes for an opportunity when big time advertisers need a particular gap to fill. Niche will make that writing of yours stand out…
Positioning Factors for Success – Why they chose me?
There probably isn’t just one reason why Bookbub said yes, luck might have played a part but here are some other factors that helped me position myself in their sights…
Apply: Okay this is a simple factor but applying for a featured deal sparked this whole thing to life. This probably led to Bookbub doing a little research on me.
Social Media Game: Over the past 6 months I have ramped up my social media game. What exactly do I mean by that? Well I’ve made every effort to create engaging content across my platforms and specifically twitter, look it’s a pandemic okay and I’m bored most of the time so I took that as an opportunity… Very recently my engagement rate has been through the damn roof on the tweet machine (look at the numbers on the tweets pictured below). Anyone who considers you in the publication and literary field will do their research and so recent tweets of mine have been getting a lot of attention and engagement. My following is on target for 6k followers, I only reached 5k back in December. That engagement has come mainly from the writing community so you could even say this opportunity was created by them!
Shout about it: Although this is linked to my social media game, every recent success I’ve had, I shared via Twitter, Facebook and Instagram. Be proud of those reviews, sales, and anything else you achieve. It inspires others and shows you are the person to follow.
Recent Book Salesequals visibility: Quite recently something wonderful appears to be unfolding. In the month of January which is notoriously slow for sales, I’ve been selling books! This pushes those books up the charts in Amazon – something Bookbub will look at.
Recent Reviews for other works: Although it’s felt like forever since I received my last Amazon review very recently a few came in for both ‘The Ghost Beside Me’ and ‘Cemetery House’ thus proving people are reading my stuff.
I support the industry: You may have read from my recent posts about Changing the Culture when it comes to book reviews by authors. It is my opinion that authors don’t review enough books and so that’s what I do a lot of to support the industry – supporting the industry gets you noticed.
There’s a history: Somehow Bookbub said yes to featuring the Teleporter once before. Having that history is a rapport that basically kept my foot in the door.
There are also some more physical factors as to why The Teleporter was chosen…
Physical factors for success
Cover art and banner game: Undoubtedly the cover for ‘The Teleporter’ is an exceptional work of art. I have Design for Writers to thank for that and of course bolstered by a nice book banner makes the whole thing look professional and appealing. A pro book cover is worth the investment and something I consider part of the basic anatomy of a book…
A decent rating on Amazon and Goodreads: Bookbub will of course have done their research and ‘The Teleporter’ has a healthy amount of recent and older reviews/ratings spanning back to it’s publication in 2018.
On Amazon US the book currently has 21 reviews/rating with an overall 3.9 star average
On Amazon UK the book has 24 reviews/ratings with an overall 4.1 star average.
Over on Goodreads it’s my 2nd highest rated book with 36 ratings and an average rating of 4.03 stars.
A few ratings on Bookbub: Mainly through my various author social media connections, a few nice folks have left reviews for the Teleporter on Bookbub.
Leaving my own ratings on Bookbub: If I have reviewed your work and if it’s listed on Bookbub then there’s a high chance I have left a rating on there. This probably contributed in some way.
A consistently growing backlist: Since 2016 I have released 6 books. This shows consistency and dedication while any reader including those who use Bookbub are more likely to choose an author who has more works – this further makes my point on the best marketing advice I can give authors – have a backlist so if readers like one of your works they’ll invest in another.
Not giving up: Okay calling my sheer will to carry on a physical attribute might be a stretch but on this author road you have to keep going and keep trying no matter what. I have submitted to Bookbub several times over the years and only twice have they said yes. Keep going, you never know when things will align.
So I’ve laid out all the possible reasons as to why they chose my book but what about yours?
Factors to consider
Now this post has probably drummed up some hope and interest for authors and why not because if I can do this, then you certainly can. But here are some things to consider if you are an author thinking of submitting your work to Bookbub…
Does it stand out?: The Teleporter without me probably realising is a unique book and rather niche. Is yours something that sticks out in a good way? There are millions of crime thrillers out there but only a handful of boozy super hero comedy novellas – its specialist.
Does it have the basic anatomy: The basic anatomy of a book in my eyes is probably the most important selling factor. Does your book have a professional standard cover, an enticing blurb and a unique stand out title? Is the editing the best it can be? If your book has those things and nothing else, you my friend are on the right path. Someone will eventually like your work if it has the basic anatomy.
The price: It’s going to cost me north of $250 for this featured deal. Make sure you’ve got the cash.
Do you have a backlist: One of the biggest outcomes of a Bookbub featured deal is what happens afterwards. Normally the author being featured will shoot up the rankings on Amazon and be visible to newer eyes so it’s vital you take advantage of that and the best way to do so is having a backlist readily available. This time around all of my other titles will be discounted on the day and ready for maximum sales. If you don’t have a backlist to sell then this might not be worthwhile.
Top Tip: When running a promo for your book if you have others, discount them during the promo and it’ll drive some sales.
I say go for it: Trust me when I say you never know unless you try. So any author out there who has doubts about their work being good enough – that was me and still is. Somehow I managed to engineer lightning striking twice so go for it!
When I casually checked my emails on a weekday evening after dinner I was shocked to see Bookbub said yes to my application but also big time excited because a Featured Deal is a big deal and will hopefully lead to me climbing another level in the realms of authoring, we’ll see and above all I will be ready!
Good things take time. Really worthwhile things take a long time and you might have seen me singing my own praises about getting five thousand twitter followers so I figured now would be a good time to reflect and pass on some helpful information.
How did I get there? Well it wasn’t easy. From deleting the app two years ago to now. I’ve had an eventful relationship with the platform I still don’t fully understand but there are some fundamental basics I implemented which will help anyone reach some level of social media success.
This post takes direct inspiration from my upcoming self help guide book which is available now for pre-order. I’ve broken this guide down into three sections which go hand in hand. The Why’s, The Basics and the Advanced Tweet Machine Methods. I will also cover some fixes for those already on Twitter who aren’t getting any engagement.Now there are plenty of folks I know who have way bigger followings than me, and that’s cool, but this guide is designed for hopefully anyone.
Exploring motive before anything else will ultimately give you something to aim for, much like any character in a book. Why are they there? What do they want to do? Ask yourself this: What do you want to achieve on twitter and why?
In my case, and the short answer; I am on Twitter to promote my efforts as an author and blogger while also learning from those doing the same.
The long answer; it’s a huge opportunity to connect with near enough everyone. Predominantly I sell my work online, about 95% of my book sales come from online sources so I need to be there for that. It’s also a wonderful way to find new books that I can review.
In your case, this may differ depending on what you want to achieve. Perhaps you are a blogger who specialises in photography, or someone interested in nature; there is a crowd for near enough all interests on the tweet machine. You want an audience right? And connecting with others will get you there. It’s both a social and a promotional opportunity. Use it to find your crowd – we’ll go into that with more detail below.
From experience you need the basics for people to start following you regularly on Twitter. In order to get more followers you need engagement.
Engagement is basically having a voice that folks can easily hear. There is no overnight solution to more engagement but there are ways to increase it over time. My philosophy is and always will be this:
To give yourself the best possible chance at Twitter success you need to be honest, friendly and decent.
But that’s just conducting yourself professionally, most people are cool but what else can you do? Well, you need:
A real profile picture of yourself.Trust me other humans like to see other humans…
A friendly bio that describes who you are, what you do. The more inviting, fun and friendly the better.
A pinned Tweet – a tweet you can put at the top of your profile that relays what you are currently doing in life, what’s coming soon or even a link to your book /blog/ content.
To engage with others by commenting, help, offer advice, be friendly, supportive and decent – trust me most twitter types are drawn to honesty. Engage with folks all the time.
ToFollow those who follow you.
Unfollow those who no longer follow you.
Follow those who interest you.
If you follow the above basics you will find some level of success and gradual growth. All of these basics are aimed at getting more engagement or at least the right kind.
For absolute beginners I strongly suggest your tweets include relevant hashtags to what you are interested in. Introduce yourself and explore those hashtags, comment on other folks posts who use them. Be social.
Things not working – a few fixes
I have opted to put this section in here because this tutorial is designed for all and you might already be on the tweet machine and experiencing little or no growth/engagement. You need engagement for growth and growth for engagement but why are your tweets feeling invisible?
If your tweets aren’t getting much attention perhaps it’s time to consider what you are posting. Is it relevant or even interesting? Is it heavily opinionated or political? Is it ‘spicy’ or angry? Are you an author who just constantly shares the link to their own work? This is also relevant to what you are saying in the comments of other folks tweets. Regularly I see a user say something that can appear aggressive or forward – although this might not have been the intention it’s easy to be misunderstood in a tweet. I very much HATE WHEN PEOPLE CAPITALISE things or tell me what to do. The whole tough love/truth thing will annoy me also. Try and keep things light and friendly.
My tip would be to scroll back down your feed and look at the last tweet you put out which got some good engagement. Do more of that and less of the tweets that don’t get any attention. Easier said than done but it works trust me.
Things not working can also be related to consistency, if you post sporadically every few days at random times then it’s likely your audience won’t see it. Those with a lower following, you folks risk being forgotten if you don’t post regularly. Consistency is key.
Engaging with others more will also spread your visibility across the platform, remember it’s social media, if you see a tweet that compels you to make comment then follow the basic philopshy above and go for it!
Let’s say anything over a thousand followers means you’re serious about this. Now you need to step things up while also raking in more followers because in theory the higher volume of followers you have the easier it is to get more. It me took several years to get a thousand, but way less time to get double that.
So what advanced methods did I use to get there? While the trends constantly changed, I did these things:
Posted regularly, normally more than 3 times a day.
Figured out when the majority of my audience were online. In my case I have an audience that is mainly Europe or USA based so I post in the morning for the folks in my time zone then wait until later on for the USA folks
Treated it like a job.
Did everything I possibly could to get more engagement by tweeting relevant, fun and engaging posts every time. Post memes, post fun stuff, ask questions, run polls, share reviews of books you’ve read, so many possibilities …
Kept following the basics while also using relevant hashtags.
Took part in the newest or relevant following fads – writers lifts, shameless self promos and other follow trains – they work trust me but not every day or week…
Kept it fun and light. I tend to stay away from heavy politics and opinion based stuff.
Kept away from negativity and toxic stuff which can easily be found just under the surface.
It’s called social media for a reason, to be social and the more you embrace that concept the better. Following some of the advice above will indeed help. If you have any other advice then please do leave it in the comments below.
It’s December, a time to look back and reflect on what has been a good year for the Hall of Information. There have been some true highlights that have defined the era of quarantine with nothing but good memories of blogging. We thank you kind follower for joining us so for those who might have missed some of the best performing posts this year here’s a countdown style rundown…
We don’t need much of an excuse these days to put out a blog post but back in July we celebrated 6 years of doing just that. During those years I’ve learned a thing or two and fashioned such lessons into this post which then served as the basis for a self help guide book I have set for release next year. 26 other awesome bloggers like this post which is near personal best territory…
It’s hard to believe that all the way back in April this celebratory post dropped and it focuses on the bloggers who have helped this Hall of Information grow into what it is today. Things have moved pretty fast in recent times and now we are on our way to 700 followers so I can imagine there will be one of these posts again in the near future. I highly recommend you follow all the bloggers mentioned…
Yes, a book review made it on this list which for me is the dream scenario because reviewing books is what we do here. If one person buys a book based on my recommendation then this would have all been worth it. This self help book I picked up all the way back in early February serves as a unique insight into breaking the so called shells that govern our existence. Well worth a look!
Supporting and helping fellow authors is the best way to support the industry you are in and if you support that industry it will support you, trust me. In recent times these book promotion posts have helped many authors navigate the murky waters of trying to sell books they have also got an awesome amount of views. If you have something people need, they will flock to it.
As you can see there’s a theme to the top end of this countdown and the most viewed post of 2020 is more book promotion results in the form of a guide which has hopefully helped others. We pride ourselves on helping others and it has paid off by bringing new traffic to this site and new books to read. Long may it continue!
That wraps up a fun but hopefully very useful list for fellow authors and bloggers. Tomorrow – the best books I have read this year. Thanks for reading and see you soon!
I’ve been promoting books again, or at least one book anyway and so here’s a breakdown of the results, methods and hopefully something a fellow author can use because we all know marketing is hard… let’s dive in…
It’s important to start with some kind of plan or at least something to aim for when it comes to promoting books. For this promotional run, my ghost story novella ‘The Ghost Beside Me’ was going to be free for a few days before and on the day of Halloween via kindle. My aim, to get as many free downloads as possible during that time.
Although this is a great way of generating many downloads, my voice alone isn’t loud enough to tell everyone so I invested in some methods listed below.
Top tip: Promoting a Ghost story over Halloween in theory is a good idea. Some genres work better during different seasons. Another example would be my super hero comedy book which always sells better in summer months (northern hemisphere) as it makes for a beach read. Have you got a Christmas themed story coming up? December is closing in. Timing is important folks…
Strategy – how was I going to do it?
As mentioned I would firstly set the price of my book to free via Kindle Direct Publishing. If your e book is enrolled in Kindle Unlimited they allow you so many days every so often to make that book free for promotional purposes. In terms of target market, because it will be free, we were aiming for everyone – free books are more of a blanket approach in terms of targeting. There are some authors who insist they’ll never make their work available for free – you’ll probably never reach a larger scale audience if you think that way, no matter how special you think that book is…
How exactly was I going to reach as many people as possible?
Book Promotion websites that offer paid advertising. Websites listed below.
Via my social media following – 4k twitter followers and 500+ blog followers and 500+ Facebook page followers.
There are many paid and free book promotion sites that do a great job in reaching readers. When running a promo I would recommend using them and in my case I spread them out over the three days the book would be free. This is also a great way of knowing which sites are effective.
Top tip: When paying for anything online make sure you use a reputable payment service such as PayPal. There are also many authors like myself who will share results highlighting who are the better sitesso remember to do your research.
As you can see nearly 2000 people downloaded the book across 9 different Amazon territories over the 3 days. Day 2 was the most popular and we even got a number 1 chart position over in the US, so let us look at the methods I used in detail.
Methods in Detail
The following things made this promo a success:
Existing Book Reviews
Let’s face it, getting book reviews is a struggle but the one’s we get help immensely when running a promo as lot’s of traffic will be passing by your book page to see them. If there are just a few reviews that will increase the chances of that book being downloaded. In my case ‘The Ghost Beside Me’ had a healthy number of reviews in both the UK and US markets. This helped.
Book Promo Sites
The engine room of this promo was the sites I invested in to advertise and tell people about the book.
You can near enough pin point which promo sites were effective. Day 1 only got a handful of downloads.
The sites I used for day 1 were:
My Book Place ($25 Feature)
Book Reader Magazine ($10)
I would most likely not use these sites for this type of promotion again. For $35 I expect a little better… lesson learned and recorded for future use…
For Day 2 which yielded the brunt of my results I used the following sites:
Hotstuff Romance Free Friday Promotion ($15)
Book Angel (Free)
Freebookshub .co.uk ($15)
Book Bongo Book Bump ($9.99) 2 Day Promo
E Book Deals Today ($9.99) 2 Day Promo
Freebooksy Paranormal Romance Deal ($99)
From the results we can gather that the Freebooksy deal which was the most expensive and probably did the most work, but combining promo sites is a great way to spread the word. My advice, if you want maximum downloads be prepared to pay for the advertising.
For Day 3 I simply relied on the two day promos alongside a blog post on here and utilizing Shameless Self Promo Saturday over on Twitter. On Day 2 and 3I also put up a post on the Facebook Page. All of these posts included this book banner.
Top Tip: Get yourself a decent book banner to share your works on. I made this myself via Pixlr but you can get a freelancer to put one together over on Fiverr for a decent price and half the time. Book Promo Banners are an essential visual. Visuals result in sales. The same also goes for a professional looking cover. People do judge books by them…
This is all combined with the fact Day 3 was also Halloween. Here’s what my Twitter post looked like:
Top Tip: When it comes to Twitter, hashtags and getting people to engage are key. You can see on this tweet above I encouraged others to drop links while also providing incentive to Retweet and follow back – incentives and having something to offer are a must for successful engagement.
Factors for Success
So how exactly did I get the results I got?
Firstly I had a plan and an aim – to get as many free downloads.
The book had some existingreviews which helped passers by notice it.
I invested money in advertising.
I implemented and used my social media following with a post that included hashtags and incentive to engage,
It was the right time for a Ghost story promo – Halloween
Book Banners helped for the visual factor along with a professional cover.
Since the promo ‘Ghost’ has already received two new reviews which is a huge result but the results for a good promotional run will last a while after with page reads being tracked via KDP and possibly further sales. Overall for a stand alone short read that has only been out 10 months at the time of promo, I’ very happy with the results. This was my last promo of the year and a good one to finish things with.
My advice for anyone looking to promo their own work is to consider the factors for success listed above and of course combine that with your own expectation as there are so many other factors that help sell books – genre, what’s happening in the news etc. This takes time and patience, if you have those things, you’ll be okay.
If you promote your books a handful of times a year there’s no doubt your readership will eventually grow. Investment is the most important thing and not giving up. Thank you for reading, there is a stack of more useful information for authoring and blogging over on the resources page. That is until next year when the self help book arrives. Peace out!
If there wasn’t any social media I would still be writing, period. Recently I’ve been seeing more and more authors venting their frustrations because it feels like they are not selling anything or being listened to online. Is that what really matters in all of this?
I’ve vented many of my laments on here before, the whole reverting to zero thing is something all of us as creators must get used to. Just because you expected one thing and got another doesn’t mean the result was a failure. Selling hundreds of books and getting thousands of follows is great, sure, that’s an ideal world type of situation but does it really foster any type of fulfilment. If I were to rephrase that I would say selling the right book to the right person and getting the right engagement is way more fulfilling and important than getting larger numbers.
Because you had a bad book promo run or a stint of nobody liking your tweets is a paper thin reason to walk away from something as great as writing. That desire and dream you had perhaps long ago is stronger than that and so are you. For me this journey started at aged 12 in front of a Windows 98 computer on a rainy day. I’m a long way from that now because all good things and results in authoring/blogging take time and work.
Because you wrote a book and advertised it everywhere for nobody to buy it is an opportunity, not a failure. Do this for the writing and the journey your words take; everything else, no matter how much you try to get them; Retweets, follows and sales, they are not the measure of success because they are mostly out of your control so let it go. The rat race of social media will never ever go away, that feeling of chasing is constant – don’t let it bother you because there are stories out there someone wants. Stories that come from your energy and passion which deserves way more attention. Don’t give up. The greatest opportunity we have is in those words.