Introducing a new Tier with more rewards!

Are you looking to grow as a creative on social media? Perhaps you want to reach more people or even find yourself a following that grows and invests in you. Maybe you want to sell more books through social media.

Having been around the social media creative scene for nearly 10 years I have the knowhow and experience to show you exactly that. Quite recently I have laid down that experience in the form of audio and text based guides over on my Patreon which now has a brand new tier!

Introducing the Royal Rock Star Patron Tier which offers much more to those who sign up in the form of digital content. Upon signing up for less than $5 a month you’ll receive a free copy of my guide book Consistent Creative Content and then every few months I’ll send you another one of my ebooks!

Either tier are great value and especially so right now because I have a stack of content coming including more episodes of my audio Twitter Coaching Sessions. Sign up today and start your own journey to success!

Book Promotion Results – July 2022

The results are here for my latest book promotion efforts and now I am ready to share how it went and who I advertised with. Let us dive in!

Plan/Motive

With all of my book promotional efforts there’s always a wider plan and motive. So first of all, for the complete beginners, what is a book promo run? Well to me, its a short period of time where I lower the price of a book and advertise it for maximum sales.

Now I don’t advertise my work constantly apart from regular social media posting and my book selling philosophy is to be present on social media to the point where it interests potential readers to first of all engage or follow me and then buy from me. I have 30,000+ following on Twitter that regularly buys my work as long as I stay active.

The plan for this promo run was to set the price for my super hero comedy The Teleporter to free for one day and then raise the price only slightly the next day to 99 cents whilst using advertisers for both of those days. My vision was to get maximum free downloads and then hopefully some paid discounted sales after.

The Results

On the day The Teleporter was free it was downloaded over 1000 times across 9 countries! This is a fantastic number!

And here are the results for the next day with paid sales.

21 paid sales with a few trickling in after is a moderate number. It’s not world beating but good enough for me considering I already potentially have 1000+ new readers. It was also good to see page reads boosted.

Chart Movement

On the day of it being free, The Teleporter hit #1 in the Free Satire Fiction chart over in the US which is great for that little extra visibility.

Advertisers

So for most of my book promo runs I advertise with book promotion websites. They are generally good places to tell hopefully masses of readers about my books. Most book promo sites boast large mailing lists and that’s essentially what I am paying for. You can find a list of book promo sites at the bottom of this post.

Here’s who I used for this promo run.

Day 1 – The Teleporter is Free

Freebooksy Sci Fi Promotion

Book Runes Featured Free Book

Day 2 – The Teleporter is discounted to 99 cents

Fussy Librarian

Just Kindle Books

These 4 advertisers were all paid, check them out for individual pricing.

Concluding Thoughts

Not a bad promo run, in fact I consider anything over a 1000 free downloads to be a massive success. In order to move numbers with book sales its important to consider paying for advertising, although most of my promos run at a loss, the returns I get are reviews, future sales and readers.

Thank you for reading and below you shall find some resources to help with your own promo efforts.

Want to know how I have mastered Twitter and turned it into a book selling machine? Check out my Patreon coaching sessions which lay out book promotion and much more!

A Concise List of Book Promotion Sites

My guide book lays everything out in detail plus there is a whole section dedicated to my many successful book promo runs I have done over the years!

The Twitter Bar Analogy: Creating a Nice place to be…

Hello loyal followers, today I’d like to share this guide from earlier this year all about Twitter – this bar analogy will also be the subject of my next Patreon Twitter Coaching Session…

Lee's Hall of information

The majority of people enjoy nice experiences and the same can be said for most people on social media. A nice or pleasant social media experience can lead to so many possibilities from making new friends and connections, to even earning someone else’s trust or perhaps making a sale. Subconsciously and over many years, I made my social media presence across the platforms a nice place for my followers to hang out. This was also driven by how welcome I have been made to feel by so many others. Because social media is sometimes viewed in a negative light for many reasons, being pleasant tends to stand out.

I’m going to use this post to talk about Twitter in particular and how for me it compares to a bar or pub. Those who know me will also know I love an analogy! As of today my Twitter stands at nearly…

View original post 1,408 more words

Reaching 30,000 Twitter Followers

Everyday I am on twitter. And over some years I’ve learned a lot about the platform as well as a lot about myself. Reaching 30,000 followers wasn’t a solo effort because like most social media platforms, success is mainly defined by those you interact with and others ultimately decide your success. In this post I am going to reflect on how I got to that number.

There was a time not too long ago where my tweets seemingly fell upon deaf ears. And back in April of 2020 my Twitter was nothing like it is now but then things started to gradually change. During a time of uncertainty I was granted probably the greatest gift you can give a writer; time. And looking back, I spent it figuring out the best possible way to turn my Twitter into something much more than it was. And to me, much like writing, Twitter is a journey of self discovery.

With 3,000 or so followers at that time and not a lot of engagement I dove in to the platform. Using some stuff I’d already realised about the platform’s potential and with some consistency, things began to change. It took time, it took effort and it took a boat load of constant trial and error. Everyone’s Twitter is different but the application of trial and error is something everyone can do pretty much everyday, even just for a few minutes.

From figuring out what time the majority of my following is online to see my tweets to simply learning that replying to those who reply to you is incredibly beneficial for visibility amongst so many vital lessons. The time I spent self-learning about this strange but wonderful conversation driven app started to churn out results. From book sales to blog views, from followers to friendships and even important contacts who would help me with BETA reading or even editing of future works.

I was talking and people from all over the world started listening whilst that following was gradually growing. By the end of 2020 I reached 5,000 followers and year later it was 20,000. All of this was driven by spending time and figuring out the value of being conversational. That’s all this is at the end of the day and for someone who finds dialogue a natural habitat – lets face it, most writers do. I eventually turned my Twitter into something truly worth having in my life.

Books were selling every 10 days in 2020 and today its near enough every few days which is also driven by mainly Twitter. My presence and persistence has paid off in so many ways, from building friendships to even having a purpose to those sales.

All of what I figured out gave me the best chance for others to ultimately decide my success, and if I could sum up everything I have done for people to decide my success on the platform it would simply be this:

For all the things you want to be on social media, just be kind. Kindness sticks out these days and good people will remember you for it.

To those who do follow me on Twitter, now over 30,000 of you, thank you. I’ll be recording a special celebration Twitter coaching session this week which will be free to listen to.

Below you’ll find some of my better resources for Twitter success.

Twitter Coaching Sessions – Pt 1 and 2 are Free to listen to. Sign up to listen to the rest.

Building an Algorithm of Trust – for better results on Twitter

Tips for Better Twitter Engagement

Nine Years on Twitter – What I’ve learned

Twitter Coaching Sessions – Coming Next Week

And so a new venture emerges with the aim to help fellow Twitter users navigate their way to success. This month I have been busy recording an exclusive series of audio sessions all about my journey on Twitter and now I am ready to share it with the world! That is of course after getting over the fact I am not a fan of hearing my own voice recorded…

Next week I shall be releasing the first four sessions over on Patreon while Session’s 1 and 2 will be free to listen. The first two sessions are over thirty minutes and my aim is to then release everything else exclusively to Patrons who sign up for less than $2 a month. So just what will these audio sessions be about?

Having spent nearly 10 years on Twitter I’ve learned a lot about the platform, from what to tweet about to what makes a perfect profile to even more technical stuff like selling books regularly and constantly increasing my following. In January of 2021 I had around 5,000 followers and today it is nearly 30,000. Back then I would sell a book through Twitter every 10 or so days and now I sell a book nearly every other day. My aim is to pass on all of my wisdom exclusively to Patrons and this series of coaching will consist of multiple sessions covering pretty much everything I know to find success as an author and content creator online.

It has taken me many years to figure out social media marketing and these sessions will equip you with the best possible chance in hopefully way less time it took me.

Promoting this new venture is going to be quite a journey especially on the social media platforms that will probably try to hide much of my advertising efforts but I’ve got this far so I am ready!

You can find my Patreon here where there are a few guides and some fiction currently available to read.

The Twitter Bar Analogy: Creating a Nice place to be…

The majority of people enjoy nice experiences and the same can be said for most people on social media. A nice or pleasant social media experience can lead to so many possibilities from making new friends and connections, to even earning someone else’s trust or perhaps making a sale. Subconsciously and over many years, I made my social media presence across the platforms a nice place for my followers to hang out. This was also driven by how welcome I have been made to feel by so many others. Because social media is sometimes viewed in a negative light for many reasons, being pleasant tends to stand out.

I’m going to use this post to talk about Twitter in particular and how for me it compares to a bar or pub. Those who know me will also know I love an analogy! As of today my Twitter stands at nearly 30,000+ followers and it is also my primary method to sell books. Every day I am present on the platform and regularly my posts are seen by lots of people everyday. Twitter presents a wonderful opportunity for anyone to speak and find others to connect with pretty much instantly. For those of the writing persuasion, its a natural fit as Tweeting is mostly dialogue and whether you write fiction or news articles, poetry or screenplays – dialogue turns that Twitter machine.

Artwork via Pixabay

Think of your favourite bar, pub or restaurant – a place you’ve had a nice experience and would most probably return to. Now I want you to think why you enjoyed your time there and what factors made the experience worthwhile. The same can pretty much be applied to who you engage with on Twitter and how you engage with them. We’re going to look at why a good experience in a hospitality setting is similar to Twitter.

First Impressions – The Basics

Imagine if you will, the first thing you see when heading out for the evening is the venue and of course the signage for the bar/pub/place outside – for Twitter this is your profile. From your handle to profile picture, banner and pinned Tweet and recent tweets. All of this comes into account when someone has been intrigued enough to check out your profile. Much like the physical building of the bar you face, does your profile resemble what you expect a decent approachable venue to look like?

From the signage (your name, handle and bio – are they clear in what you are about?) to just the general look of the place (your profile picture and banner – are they professional looking or at least friendly/approachable in appearance while also relaying what you have to offer?) There’s a sign outside advertising two for one cocktails (your pinned tweet – does it relay what you are about? – it could be a link to your book or something recently compelling that you want an audience to know about.) You have a pinned tweet right?

All of these basic visual things are first impressions. And most of us know that first impressions are quite important. Getting the balance on all of the above is the difference between being followed or engaged with or not. Before anything else you need engagement and your profile is key to that.

Yep, that’s me trying to be artistic

Heading Inside – Conduct

Most visitors to a bar or hospitality venue will decide within the first few steps whether or not they are going to spend extended time there. In those settings there are a bunch of inputs like lighting, odour, sights, noise, décor and layout but the same can also be applied to your Twitter. This is the part where a potential follower has scrolled down your profile to check out some recent tweets.

Near enough everything on my Twitter is governed by what I tweet about and so if your subject matter and content isn’t inviting it won’t receive any engagement. I generally Tweet about something that inspires, informs, entertains, gives value or has some kind of incentive – the more of these five elements of conduct a tweet has, the better. And the best way to figure out what works is to spend time Tweeting things that include this stuff while also being approachable. Someone who has a feed full of links probably won’t get much engagement much like someone who tweets about angry stuff or heavily opinionated stuff. We want to make solid connections here who might be our customers some day or they might even help us someday or vice-versa. Keeping things relatively light most of the time will make a good impression.

So as for this bar, you’ve stepped inside to see the lighting is ambient, the layout is clear, there are no bad smells, the customers aren’t noisy or hostile and the staff are inviting. You take a seat and order some drinks which there is a nice range of (your potential follower sees your tweet subject matter which ranges, your tweets are mostly friendly and approachable). The staff check up on you every so often – not in an overbearing controlling way, but in a finely balanced non-intrusive way (you reply to people who engage with your tweets, even if it is a simple thank you – this is a major booster for many things.) If you can, try to be like good staff at a venue – above all, good hospitality staff make good hosts.

Keeping Customers Engaged – The Long Game

Now your customer has had a drink we need to keep them interested so they can spend more money (followers choosing to follow and engage with you more) – bars or restaurants will have a range of food and drink to help this and if it is of a high quality, people will stay – the same can be said about your Twitter. What are you offering your followers in order for them to stick around?

Time and incentive go hand in hand here along with conduct, remember the five elements of conduct. If you spend time on the platform, tweeting and offering incentive, you won’t ever have to worry about customers leaving after one drink (losing followers). They’ll move on to ordering food or snacks (buy your books, visit your blog, invest in you, become you friend or simply just be there beside you on the platform), some will even invite their own friends. You don’t have to give a lot to provide incentive – incentive is just another word for offering something which includes: being friendly, helping others, engaging with others, following others, retweeting other folks tweets, liking their tweets – all of this is free. Even just spreading some positive thoughts online goes a long way.

This stuff will eventually turn heads towards your profile and tweets while also building a level of trust. Any venue that provides hospitality is a success because of the overall customer experience and the same can be said about twitter. Give your followers reason to engage with you and everything else will eventually fall into place. Reputation takes time to build and being a good host will help you grow that and eventually your Twitter will be known for being a nice place – something which resonates with mostly everyone. This is a long game and one you can certainly win.

I hope this analogy helps your Twitter growth and here are some specific basics that I do frequently to grow:

Show up everyday – even if I am busy with work or social stuff, I make the effort to spend even just a few minutes responding or even scheduling a tweet or two.

Try new things constantly – I am always trying something new, from sharing something I haven’t showed anyone before to even just tweeting a lot more. Change it up until you find what works for you.

Share more important stuff later on in the day – as the day unfolds more and more people log in to Twitter so by the evening here in the UK there are several time zones in the world that are online so I’ll plug my books and blog stuff later.

Reply back if applicable/possible – replying back will boost visibility on your tweets and others will see that you are engaging and will want that also.

Keep going – yesterday might have been a slow day but the twitter machine moves quickly and every day is a new day to seize the opportunity.

Thank you for stopping by. Quite soon I shall be releasing a series of audio based coaching sessions based on my Twitter experience, you can read more about that here.

For those who want some further reading do check out the resources section which is packed full of free-to-read guides on twitter and the wider subject of book marketing.

For some further listening, on my Patreon I have an audio series based upon my Twitter experiences with a hope it will help a fellow creative. Sessions 1 and 2 are free.

Those who do sign up to my Patreon will receive regular shout-outs for them and their books/creative things via my Twitter.

Of course my journey is also laid out in guide book Consistent Creative Content which is available now on Amazon!

Books not selling? A Troubleshooter Guide

Sometimes it can feel like you have done everything you possibly can to try and market and sell your book which can be difficult, especially for those who are self-published or indie because most of us have to face marketing alone.

There probably is always something else to try when it comes to marketing books but the problem might be before that. This post is a troubleshooter that will hopefully lay out why a book might not be selling by focusing on the basics. It is taken from experience which for me is nearly 6 years of being indie published with 7 books that have all sold well. Let us dive in…

The Basic Anatomy

To me there are no real rules when it comes to books but over the years I have concluded that they need to be a certain standard or at least have basic anatomy to have a chance of selling. That anatomy can be seen as two separate entities. Firstly the visual basics:

An enticing book title that matches the genre;

Professionally designed cover that also matches the genre;

An enticing proof read blurb.

Most probably my favourite book cover…

And secondly, the internal basics:

Professional or some level of editing that is reasonably practicable;

Professional or some level of formatting that is reasonably practicable.

These five basic things are important to get right or as right as possible depending on budget but I would say if you want to publish a book well then you need to invest in the right services. These five basics will eventually hook at least one reader in to the point where they might be interested in buying. If you think your book has these things, then the reason it might not be selling could be a little more subjective, so let us look at some more subjective factors that factor in to selling books.

Partially Subjective Factors (visual)

A fair price;

Book Rating/Amount of reviews.

Pricing and reviews can be an enigma sometimes. Price too low and readers might not think the book has value, price too high and readers think you are just in this for a cash grab. To me, the price and the rating kind of go hand in hand with review quantity being the key here. If your book has over 100 reviews, the chances are it has sold well and proven it can sell well so you have scope to maybe price a little higher. This stuff has no real concrete answer as it is based upon the individual book and author but my suggestion would be to experiment regularly with pricing.

In terms of average rating, for books, again it can be quite subjective. My book The Teleporter dances between 3.8 and 4.0 stars on Amazon regularly and has only gone up in sales as the quantity of reviews has grown. The Teleporter is my most successful book by a large margin.

I would say as long as the basics are mostly there, these partially subjective factors won’t effect your sales too much unless they are at the extreme (really high or low priced) and I call them partially subjective because over time you can work to improve these things. Reviews coming in should make the sales situation better while you also figure out the perfect price, so what else is there to troubleshoot?

Social Media

This deserves a whole section because a majority of the time, the reason a book isn’t selling is mainly due to visibility or lack of, so you have to ask yourself the question: what are you doing to sell your book on social media? Or sometimes what are you doing not to sell your book on social media?

Conduct

Being on social media and being published places you in the glass house that is the public domain. So now it is time to think about what we say and do at all times. Everything you say online; good or bad, positive or negative will most likely be seen by your following and may effect your sales – for those on Twitter, the majority of followers will see an argumentative response – this stuff tends to be overlooked and of course freedom of speech is something I fully support but my advice would be to keep things light on social media.

What can you do to sell books on social media?

The good thing about social media is that it is busy. Things move quickly and so its important to remind your following and the wider platform users that your book exists. You could just drop a link everyday but that will probably be buried by the social media platforms as they would prefer to keep you and users right there so its time use a little variety.

These seven things are a week’s worth if you spread them out because variety is key on social media- keep it light, conversational and occasionally about your work. Click on my tweet to see seven more ideas. As you can see, all of these things don’t mention dropping a link, if you can, put your book link in your bio or somewhere easy to find – algorithms on most platforms tend to suppress links sometimes.

My biggest tip about selling books on social media is to focus on convincing people to invest in you first. If they enjoy your content such as good conversation or even a little positivity that will go a long way towards selling. Consider social media platforms your stage and your books are available out in the gift shop.

It takes some effort and time to build a social media presence so what else can you do to sell books?

Check out my coaching sessions for more inputs on selling via Twitter

Quick-fire short term and long term Miscellaneous troubleshooting

(Lot’s of Things to consider)

Have you thought about advertising?

If so is it paid?

If so, is it with a reputable advertiser?

Have you thought about a temporary price reduction?

Is it just for a limited time? (this works well)

If so, have you informed your social media following?

Are you consistently present on social media? (this helps)

Are you supportive of others in the industry? (this helps build trust and trust helps sell)

Do you have multiple books available? (this helps)

Do you have stand alone and series books available? (this really helps)

Have you really considered whether your book really has the basic anatomy?

The final troubleshooting question is in red because if you have tried all of the above without a single sale then it is probably something before such as the basic anatomy or even social media conduct. Understandably Rome was not built in a day but eventually if you follow the advice in this post you will sell at least one book, I am 99% confident of that. Now this is all subjective which is my favourite word when it comes to publishing anything and means nothing is guaranteed.

The majority of my guides are received mainly by beginner or debut authors and so I will say this whole deal gets better over time. One slow release doesn’t seal your fate in publishing and especially after just one release. If you really want your book to be read you need to get yourself out there and more importantly create new content. This journey got way better for me after 5 or so releases and even then the results were slow. Regular blogging and social media posting drives my sales and this isn’t my day job but I treat it like one. Today I sell books roughly every other day and that is driven by the fact I have kept going.

Concluding Points

To conclude in as simple terms as possible, your book will most likely sell if:

It has the basic anatomy visually (pro cover, enticing title and blurb);

It has the basic anatomy internally (editing and formatting);

You have a decent conduct and regular presence on social media;

You try as many ways as possible to market yourself and that book.

Keep going, keep writing and don’t give up. Someday someone will read your work and it could change their life!

Thank you for reading, there were plenty of opportunities above to include links to my various free-to-read guides but I would prefer to leave them below so it does not interrupt the flow of this guide, so here they are:

A Guide to Selling Books on Social Media

The Twitter Campfire Analogy

Book Reviews: Some Quick Tips

A concise list of Book Promotion Websites

And finally, you’ll find the Basic Anatomy of a Book mentioned in detail via my author/blogger guide book Consistent Creative Content which is a concise, one-stop-shop for everything I have learned in publishing:

February ’22 Wrap-Up

The sometimes strange and short month of February has come to a close so here’s a wrap-up of what has been going on here at the Hall of Information in that time…

Podcast Appearance!

This month I appeared on the awesome Indie Book Talk Podcast to share all of my wisdom on Author Twitter.

New Guide Alert!

My aim this year is put together a new guide every month. In between my writing, reading and procrastinating on social media efforts, this month saw my 9 year celebration of being on Twitter. Here are some things that I learned and a basically how I operate right now to stay present, support others and sell books. I basically don’t stop.

#indieFebruary – some love for Indie Books

Over on Twitter I did my best to try and get a new hashtag trending. While the results weren’t great I still led the charge in supporting my fellow indie authors by putting together a series of posts celebrating my favourite indie reads. You’ll find some below.

Indie Book Recs: Space/Sci Fi Horror Memoir/Non-Fiction Thrillers Shorter Reads

Reviewing a new Stephen King Book

I’ll admit that most of this month was taken over by my reading efforts of Billy Summers by Stephen King – like many of his works, it was enduring but overall a worthwhile read – here is my review.

Guest Articles

Of course the Hall of Information is always open to guest content and so here is some from this month:

How To Stay Creative With Chronic Pain by Ariel Jensine Dodge

Overview: SHAKEN NO MORE by Jacqui Morrison

I’ve nearly finished writing my next play adaptation…

Part of the reason why I have been less active on this blog in February is because I am deep into writing and nearly finishing my next play adaptation. You’ll hopefully hear more about that soon.

And so that wraps up Feb 2022, have a good one!

‘The Art of Reading: How Reading Can Help You Become a Better, More Productive Writer’ by J.D. Cunegan – Review

A relatable and open guide about reading to improve your writing…

J.D. Cungean presents a relatable and open guide about how reading and the wider realm of consuming stories in various mediums has shaped his own creativity over the years. Using an approachable conversational style, the case for reading more to become a better writer as mentioned in the subtitle is presented using the vast experiences Cunegan has while also being aware that not one thing works for everyone – any level of opinion here is provided with care and appreciation for the reader. I found the majority of this book relatable and even reassuring, as a writer who believes reading is fundamental to the craft of writing and sometimes we have to do all we can to expand our ability and find inspiration – this books tells you where it can possibly be found.

“Inspiration can strike in an instant or over the course of several years, it inevitably changes the entire complexion of your life…”

Of course reading fiction is just one aspect explored in this guide as tributes are made for many forms that one can consume stories or writing to improve including comic books, television and even musicals. In a world where solid advice is mostly subjective in writing, this book does a good job of laying out as many ways a writer could improve their craft by consuming the various mediums of reading. For anyone looking for more ideas on where to find inspiration for their own writing, this is a great place to start.

4 Stars – Reviews left via Goodreads and Amazon