How I landed another deal with Bookbub

The promoting of books is a struggle most of us writer folks know. Just where does one start with book marketing? Through many years of trial, error and the sheer will to figure things out I’ve managed to learn a lot about selling books. I will always do my best to pass that on to others so perhaps they can benefit from hopefully something I’ve learned. The self help guide book is coming this year but until then…

This is how I landed another featured deal with Bookbub…

In this post I’ll explore how I positioned myself for success plus the who’s and how’s of everything to do with Bookbub who gave me, a small time, underdog of an indie author the greenlight again…

Who are Bookbub?

Bookbub is book discovery service that boasts up to 15 million users online and they are considered a top shelf promotional site that connects readers with books. Many authors have boasted great returns from actual profits to long term sales, reviews and success – this includes me. Once upon a time back in 2019 I managed to secure a featured deal with them that resulted then in my best day of sales ever. For beginners a good way of marketing yourself online is to use book promotion sites – check out my resources section for more. Bookbub are basically the high end version of any other book promotion site out there. They are a paid service but I consider any promotional method that charges an investment much like books.

Top Tip: Authors can create a profile on Bookbub and list their works. Some might even be listed on there already. You can also review and rate other authors books too. I recommend doing that to build up a profile on the site.

What is a Bookbub Featured Deal

The site offers a range of advertising services but their Featured Deal is the holy grail of advertising. Authors who do get accepted are in essence paying for wider specific reach through targeted email lists. As you can read below they make it seem awfully hard to be accepted and it is trust me.

For me this time around Bookbub agreed to feature my super hero comedy ‘The Teleporter’ again but with a few differences. The US market was now included unlike last time and the book would be free as opposed to discounted. And now I have a backlist of 6 books – more about that further down.

Top tip: I’ve said before my best advice when it comes to book selling is to write another. Having more than one title available as an author will galvanise your brand and increase the likelihood of selling more while finding a readership.

How did I land a Featured Deal, again?

For some years I have been near enough constantly applying to have them feature one of my titles. Although Bookbub say they support indie authors – they only take on books of the highest quality and books that they know will sell. Yes there are indie books that fit this bill but they are strict with who they choose. Some authors have even boasted to have over 50 reviews and awards just to get accepted. Recently I’ve even seen Stephen King’s work featured with them so it’s kind of a big deal!

So you might be asking at this point what the hell am I doing getting chosen by them? Well friends, Bookbub obviously see something in my scrappy underdog of a book.

You can read my account of how I secured a deal with them last time but now things are far more improved and so I guess that’s why they said yes. There are several factors that led to them agreeing and so they are laid out below but timing and niche are probably big driving factors – The Teleporter is in the humour category – something more specialist compared to a crime thriller or another popular genre. Sometimes things just align but there are ways to position one’s self as an author to get noticed…

Top tip: Writing a book that has a specialist or niche genre may be difficult to market across a mainstream following but it also makes for an opportunity when big time advertisers need a particular gap to fill. Niche will make that writing of yours stand out…

Positioning Factors for Success – Why they chose me?

There probably isn’t just one reason why Bookbub said yes, luck might have played a part but here are some other factors that helped me position myself in their sights…

Apply: Okay this is a simple factor but applying for a featured deal sparked this whole thing to life. This probably led to Bookbub doing a little research on me.

Social Media Game: Over the past 6 months I have ramped up my social media game. What exactly do I mean by that? Well I’ve made every effort to create engaging content across my platforms and specifically twitter, look it’s a pandemic okay and I’m bored most of the time so I took that as an opportunity… Very recently my engagement rate has been through the damn roof on the tweet machine (look at the numbers on the tweets pictured below). Anyone who considers you in the publication and literary field will do their research and so recent tweets of mine have been getting a lot of attention and engagement. My following is on target for 6k followers, I only reached 5k back in December. That engagement has come mainly from the writing community so you could even say this opportunity was created by them!

Top advice too…

Shout about it: Although this is linked to my social media game, every recent success I’ve had, I shared via Twitter, Facebook and Instagram. Be proud of those reviews, sales, and anything else you achieve. It inspires others and shows you are the person to follow.

Recent Book Sales equals visibility: Quite recently something wonderful appears to be unfolding. In the month of January which is notoriously slow for sales, I’ve been selling books! This pushes those books up the charts in Amazon – something Bookbub will look at.

Recent Reviews for other works: Although it’s felt like forever since I received my last Amazon review very recently a few came in for both ‘The Ghost Beside Me’ and ‘Cemetery House’ thus proving people are reading my stuff.

I support the industry: You may have read from my recent posts about Changing the Culture when it comes to book reviews by authors. It is my opinion that authors don’t review enough books and so that’s what I do a lot of to support the industry – supporting the industry gets you noticed.

There’s a history: Somehow Bookbub said yes to featuring the Teleporter once before. Having that history is a rapport that basically kept my foot in the door.

There are also some more physical factors as to why The Teleporter was chosen…

Physical factors for success

Cover art and banner game: Undoubtedly the cover for ‘The Teleporter’ is an exceptional work of art. I have Design for Writers to thank for that and of course bolstered by a nice book banner makes the whole thing look professional and appealing. A pro book cover is worth the investment and something I consider part of the basic anatomy of a book…

A decent rating on Amazon and Goodreads: Bookbub will of course have done their research and ‘The Teleporter’ has a healthy amount of recent and older reviews/ratings spanning back to it’s publication in 2018.

On Amazon US the book currently has 21 reviews/rating with an overall 3.9 star average

On Amazon UK the book has 24 reviews/ratings with an overall 4.1 star average.

Over on Goodreads it’s my 2nd highest rated book with 36 ratings and an average rating of 4.03 stars.

A few ratings on Bookbub: Mainly through my various author social media connections, a few nice folks have left reviews for the Teleporter on Bookbub.

Leaving my own ratings on Bookbub: If I have reviewed your work and if it’s listed on Bookbub then there’s a high chance I have left a rating on there. This probably contributed in some way.

A consistently growing backlist: Since 2016 I have released 6 books. This shows consistency and dedication while any reader including those who use Bookbub are more likely to choose an author who has more works – this further makes my point on the best marketing advice I can give authors – have a backlist so if readers like one of your works they’ll invest in another.

Not giving up: Okay calling my sheer will to carry on a physical attribute might be a stretch but on this author road you have to keep going and keep trying no matter what. I have submitted to Bookbub several times over the years and only twice have they said yes. Keep going, you never know when things will align.

So I’ve laid out all the possible reasons as to why they chose my book but what about yours?

Factors to consider

Now this post has probably drummed up some hope and interest for authors and why not because if I can do this, then you certainly can. But here are some things to consider if you are an author thinking of submitting your work to Bookbub…

Does it stand out?: The Teleporter without me probably realising is a unique book and rather niche. Is yours something that sticks out in a good way? There are millions of crime thrillers out there but only a handful of boozy super hero comedy novellas – its specialist.

Does it have the basic anatomy: The basic anatomy of a book in my eyes is probably the most important selling factor. Does your book have a professional standard cover, an enticing blurb and a unique stand out title? Is the editing the best it can be? If your book has those things and nothing else, you my friend are on the right path. Someone will eventually like your work if it has the basic anatomy.

The price: It’s going to cost me north of $250 for this featured deal. Make sure you’ve got the cash.

Do you have a backlist: One of the biggest outcomes of a Bookbub featured deal is what happens afterwards. Normally the author being featured will shoot up the rankings on Amazon and be visible to newer eyes so it’s vital you take advantage of that and the best way to do so is having a backlist readily available. This time around all of my other titles will be discounted on the day and ready for maximum sales. If you don’t have a backlist to sell then this might not be worthwhile.

Top Tip: When running a promo for your book if you have others, discount them during the promo and it’ll drive some sales.

I say go for it: Trust me when I say you never know unless you try. So any author out there who has doubts about their work being good enough – that was me and still is. Somehow I managed to engineer lightning striking twice so go for it!

Final Thoughts

When I casually checked my emails on a weekday evening after dinner I was shocked to see Bookbub said yes to my application but also big time excited because a Featured Deal is a big deal and will hopefully lead to me climbing another level in the realms of authoring, we’ll see and above all I will be ready!

Anyone looking to apply for a Bookbub featured deal I say good luck and do check out my resources section for some top advice about book promotion and blogging.

The Results

Want to know how the featured deal went? Here is a detailed breakdown of the results!

How I got Five Thousand Tweet Machine Followers – a guide

Good things take time. Really worthwhile things take a long time and you might have seen me singing my own praises about getting five thousand twitter followers so I figured now would be a good time to reflect and pass on some helpful information.

How did I get there? Well it wasn’t easy. From deleting the app two years ago to now. I’ve had an eventful relationship with the platform I still don’t fully understand but there are some fundamental basics I implemented which will help anyone reach some level of social media success.

This post takes direct inspiration from my upcoming self help guide book which is set to drop this year. I’ve broken this guide down into three sections which go hand in hand. The Why’s, The Basics and the Advanced Tweet Machine Methods. I will also cover some fixes for those already on Twitter who aren’t getting any engagement. Now there are plenty of folks I know who have way bigger followings than me, and that’s cool, but this guide is designed for hopefully anyone.

The Why’s

Exploring motive before anything else will ultimately give you something to aim for, much like any character in a book. Why are they there? What do they want to do? Ask yourself this: What do you want to achieve on twitter and why?

In my case, and the short answer; I am on Twitter to promote my efforts as an author and blogger while also learning from those doing the same.

The long answer; it’s a huge opportunity to connect with near enough everyone. Predominantly I sell my work online, about 95% of my book sales come from online sources so I need to be there for that. It’s also a wonderful way to find new books that I can review.

In your case, this may differ depending on what you want to achieve. Perhaps you are a blogger who specialises in photography, or someone interested in nature; there is a crowd for near enough all interests on the tweet machine. You wan an audience right? And connecting with others will get you there. It’s both a social and a promotional opportunity. Use it to find your crowd – we’ll go into that with more detail below.

The Basics

From experience you need the basics for people to start following you regularly on Twitter. In order to get more followers you need engagement.

Engagement is basically having a voice that folks can easily hear. There is no overnight solution to more engagement but there are ways to increase it over time. My philosophy is and always will be this:

To give yourself the best possible chance at Twitter success you need to be honest, friendly and decent.

But that’s just conducting yourself professionally, most people are cool but what else can you do? Well, you need:

A real profile picture of yourself. Trust me other humans like to see other humans

A friendly bio that describes who you are, what you do. The more inviting, fun and friendly the better.

A pinned Tweet – a tweet you can put at the top of your profile that relays what you are currently doing in life, what’s coming soon or even a link to your book /blog/ content.

To engage with others by commenting, help, offer advice, be friendly, supportive and decent – trust me most twitter types are drawn to honesty. Engage with folks all the time.

To Follow those who follow you.

Unfollow those who no longer follow you.

Follow those who interest you.

If you follow the above basics you will find some level of success and gradual growth. All of these basics are aimed at getting more engagement or at least the right kind.

For absolute beginners I strongly suggest your tweets include relevant hashtags to what you are interested in. Introduce yourself and explore those hashtags, comment on other folks posts who use them. Be social.

Things not working – a few fixes

I have opted to put this section in here because this tutorial is designed for all and you might already be on the tweet machine and experiencing little or no growth/engagement. You need engagement for growth and growth for engagement but why are your tweets feeling invisible?

If your tweets aren’t getting much attention perhaps it’s time to consider what you are posting. Is it relevant or even interesting? Is it heavily opinionated or political? Is it ‘spicy’ or angry? Are you an author who just constantly shares the link to their own work? This is also relevant to what you are saying in the comments of other folks tweets. Regularly I see a user say something that can appear aggressive or forward – although this might not have been the intention it’s easy to be misunderstood in a tweet. I very much HATE WHEN PEOPLE CAPITALISE things or tell me what to do. The whole tough love/truth thing will annoy me also. Try and keep things light and friendly.

My tip would be to scroll back down your feed and look at the last tweet you put out which got some good engagement. Do more of that and less of the tweets that don’t get any attention. Easier said than done but it works trust me.

Things not working can also be related to consistency, if you post sporadically every few days at random times then it’s likely your audience won’t see it. Those with a lower following, you folks risk being forgotten if you don’t post regularly. Consistency is key.

Engaging with others more will also spread your visibility across the platform, remember it’s social media, if you see a tweet that compels you to make comment then follow the basic philopshy above and go for it!

Advanced Methods

Let’s say anything over a thousand followers means you’re serious about this. Now you need to step things up while also raking in more followers because in theory the higher volume of followers you have the easier it is to get more. It me took several years to get a thousand, but way less time to get double that.

So what advanced methods did I use to get there? While the trends constantly changed, I did these things:

Posted regularly, normally more than 3 times a day.

Figured out when the majority of my audience were online. In my case I have an audience that is mainly Europe or USA based so I post in the morning for the folks in my time zone then wait until later on for the USA folks

Treated it like a job.

Did everything I possibly could to get more engagement by tweeting relevant, fun and engaging posts every time. Post memes, post fun stuff, ask questions, run polls, share reviews of books you’ve read, so many possibilities …

Kept following the basics while also using relevant hashtags.

Took part in the newest or relevant following fads – writers lifts, shameless self promos and other follow trains – they work trust me but not every day or week…

Kept it fun and light. I tend to stay away from heavy politics and opinion based stuff.

Kept away from negativity and toxic stuff which can easily be found just under the surface.

Final Thought…

It’s called social media for a reason, to be social and the more you embrace that concept the better. Following some of the advice above will indeed help. If you have any other advice then please do leave it in the comments below.

There will be a stack of social media tutorial things in my upcoming book, until then for more blogging and authoring stuff do check out my resources section

My Top 5 Blog Posts of 2020

It’s December, a time to look back and reflect on what has been a good year for the Hall of Information. There have been some true highlights that have defined the era of quarantine with nothing but good memories of blogging. We thank you kind follower for joining us so for those who might have missed some of the best performing posts this year here’s a countdown style rundown…

Numero 5

‘6 Years of Blogging – Here’s what I learned…’

We don’t need much of an excuse these days to put out a blog post but back in July we celebrated 6 years of doing just that. During those years I’ve learned a thing or two and fashioned such lessons into this post which then served as the basis for a self help guide book I have set for release next year. 26 other awesome bloggers like this post which is near personal best territory…

Numero 4

500 Followers Special – Awesome bloggers who deserve recognition!

It’s hard to believe that all the way back in April this celebratory post dropped and it focuses on the bloggers who have helped this Hall of Information grow into what it is today. Things have moved pretty fast in recent times and now we are on our way to 700 followers so I can imagine there will be one of these posts again in the near future. I highly recommend you follow all the bloggers mentioned…

Numero 3

Break Them All!!: A Modern Era Awakening! by DRTao – Review

Yes, a book review made it on this list which for me is the dream scenario because reviewing books is what we do here. If one person buys a book based on my recommendation then this would have all been worth it. This self help book I picked up all the way back in early February serves as a unique insight into breaking the so called shells that govern our existence. Well worth a look!

Numero 2

Book Promotion Results September 2020 Pt1

Supporting and helping fellow authors is the best way to support the industry you are in and if you support that industry it will support you, trust me. In recent times these book promotion posts have helped many authors navigate the murky waters of trying to sell books they have also got an awesome amount of views. If you have something people need, they will flock to it.

Numero uno

Book Promotion Results – July 2020

As you can see there’s a theme to the top end of this countdown and the most viewed post of 2020 is more book promotion results in the form of a guide which has hopefully helped others. We pride ourselves on helping others and it has paid off by bringing new traffic to this site and new books to read. Long may it continue!

That wraps up a fun but hopefully very useful list for fellow authors and bloggers. Tomorrow – the best books I have read this year. Thanks for reading and see you soon!

Book Promotion Results October 2020

I’ve been promoting books again, or at least one book anyway and so here’s a breakdown of the results, methods and hopefully something a fellow author can use because we all know marketing is hard… let’s dive in…

Introduction/Aim

It’s important to start with some kind of plan or at least something to aim for when it comes to promoting books. For this promotional run, my ghost story novella ‘The Ghost Beside Me’ was going to be free for a few days before and on the day of Halloween via kindle. My aim, to get as many free downloads as possible during that time.

Although this is a great way of generating many downloads, my voice alone isn’t loud enough to tell everyone so I invested in some methods listed below.

Top tip: Promoting a Ghost story over Halloween in theory is a good idea. Some genres work better during different seasons. Another example would be my super hero comedy book which always sells better in summer months (northern hemisphere) as it makes for a beach read. Have you got a Christmas themed story coming up? December is closing in. Timing is important folks…

Strategy – how was I going to do it?

As mentioned I would firstly set the price of my book to free via Kindle Direct Publishing. If your e book is enrolled in Kindle Unlimited they allow you so many days every so often to make that book free for promotional purposes. In terms of target market, because it will be free, we were aiming for everyone – free books are more of a blanket approach in terms of targeting. There are some authors who insist they’ll never make their work available for free – you’ll probably never reach a larger scale audience if you think that way, no matter how special you think that book is…

How exactly was I going to reach as many people as possible?

  1. Book Promotion websites that offer paid advertising. Websites listed below.
  2. Via my social media following – 4k twitter followers and 500+ blog followers and 500+ Facebook page followers.

There are many paid and free book promotion sites that do a great job in reaching readers. When running a promo I would recommend using them and in my case I spread them out over the three days the book would be free. This is also a great way of knowing which sites are effective.

Top tip: When paying for anything online make sure you use a reputable payment service such as PayPal. There are also many authors like myself who will share results highlighting who are the better sites so remember to do your research.

Results

As you can see nearly 2000 people downloaded the book across 9 different Amazon territories over the 3 days. Day 2 was the most popular and we even got a number 1 chart position over in the US, so let us look at the methods I used in detail.

Methods in Detail

The following things made this promo a success:

Existing Book Reviews

Let’s face it, getting book reviews is a struggle but the one’s we get help immensely when running a promo as lot’s of traffic will be passing by your book page to see them. If there are just a few reviews that will increase the chances of that book being downloaded. In my case ‘The Ghost Beside Me’ had a healthy number of reviews in both the UK and US markets. This helped.

Book Promo Sites

The engine room of this promo was the sites I invested in to advertise and tell people about the book.

You can near enough pin point which promo sites were effective. Day 1 only got a handful of downloads.

The sites I used for day 1 were:

My Book Place ($25 Feature)

Book Reader Magazine ($10)

I would most likely not use these sites for this type of promotion again. For $35 I expect a little better… lesson learned and recorded for future use…

For Day 2 which yielded the brunt of my results I used the following sites:

Hotstuff Romance Free Friday Promotion ($15)

Book Angel (Free)

Freebookshub .co.uk ($15)

Book Bongo Book Bump ($9.99) 2 Day Promo

E Book Deals Today ($9.99) 2 Day Promo

Freebooksy Paranormal Romance Deal ($99)

From the results we can gather that the Freebooksy deal which was the most expensive and probably did the most work, but combining promo sites is a great way to spread the word. My advice, if you want maximum downloads be prepared to pay for the advertising.

Social Media

For Day 3 I simply relied on the two day promos alongside a blog post on here and utilizing Shameless Self Promo Saturday over on Twitter. On Day 2 and 3 I also put up a post on the Facebook Page. All of these posts included this book banner.

Top Tip: Get yourself a decent book banner to share your works on. I made this myself via Pixlr but you can get a freelancer to put one together over on Fiverr for a decent price and half the time. Book Promo Banners are an essential visual. Visuals result in sales. The same also goes for a professional looking cover. People do judge books by them…

This is all combined with the fact Day 3 was also Halloween. Here’s what my Twitter post looked like:

Top Tip: When it comes to Twitter, hashtags and getting people to engage are key. You can see on this tweet above I encouraged others to drop links while also providing incentive to Retweet and follow back – incentives and having something to offer are a must for successful engagement.

Factors for Success

So how exactly did I get the results I got?

Firstly I had a plan and an aim – to get as many free downloads.

The book had some existing reviews which helped passers by notice it.

I invested money in advertising.

I implemented and used my social media following with a post that included hashtags and incentive to engage,

It was the right time for a Ghost story promo – Halloween

Book Banners helped for the visual factor along with a professional cover.

Results Further

Since the promo ‘Ghost’ has already received two new reviews which is a huge result but the results for a good promotional run will last a while after with page reads being tracked via KDP and possibly further sales. Overall for a stand alone short read that has only been out 10 months at the time of promo, I’ very happy with the results. This was my last promo of the year and a good one to finish things with.

My advice for anyone looking to promo their own work is to consider the factors for success listed above and of course combine that with your own expectation as there are so many other factors that help sell books – genre, what’s happening in the news etc. This takes time and patience, if you have those things, you’ll be okay.

If you promote your books a handful of times a year there’s no doubt your readership will eventually grow. Investment is the most important thing and not giving up. Thank you for reading, there is a stack of more useful information for authoring and blogging over on the resources page. That is until next year when the self help book arrives. Peace out!

Weekly Ramble #87

If there wasn’t any social media I would still be writing, period. Recently I’ve been seeing more and more authors venting their frustrations because it feels like they are not selling anything or being listened to online. Is that what really matters in all of this?

I’ve vented many of my laments on here before, the whole reverting to zero thing is something all of us as creators must get used to. Just because you expected one thing and got another doesn’t mean the result was a failure. Selling hundreds of books and getting thousands of follows is great, sure, that’s an ideal world type of situation but does it really foster any type of fulfilment. If I were to rephrase that I would say selling the right book to the right person and getting the right engagement is way more fulfilling and important than getting larger numbers.

Because you had a bad book promo run or a stint of nobody liking your tweets is a paper thin reason to walk away from something as great as writing. That desire and dream you had perhaps long ago is stronger than that and so are you. For me this journey started at aged 12 in front of a Windows 98 computer on a rainy day. I’m a long way from that now because all good things and results in authoring/blogging take time and work.

Because you wrote a book and advertised it everywhere for nobody to buy it is an opportunity, not a failure. Do this for the writing and the journey your words take; everything else, no matter how much you try to get them; Retweets, follows and sales, they are not the measure of success because they are mostly out of your control so let it go. The rat race of social media will never ever go away, that feeling of chasing is constant – don’t let it bother you because there are stories out there someone wants. Stories that come from your energy and passion which deserves way more attention. Don’t give up. The greatest opportunity we have is in those words.

Weekly Ramble #82

The 6th book release is near. Everything has kind of come together recently in a somewhat surprising turn of events from reaching the 4000 follower milestone on Twitter to actually selling books on a scale I’ve never known before. Maybe, just maybe I’ve figured things out. But how?

Sometimes stuff just aligns and it hasn’t been easy. It’s taken trial and error to figure out. The road to anything good is paved with hardship and hardwork. Those days of reverting to zero still rear their head every so often but I’ve learned a lot.

I’m by no means a master at this and as much as I expect not a lot of sales from the release of this next book, I’m optimistic that a cluster of loyal folks will at least support my efforts. This is no longer 2018 and my following is full of people I’ve helped and those who’ve helped me. We’re a community and collective, you know who you are. The philosophy of being in Island in the modern world of social media authoring will get you nowhere. This is possibly my greatest learning curve. Connecting, socialising and being consistent with content will eventually foster growth and a following. I’ve recently lauded the concept of getting readers to first invest in you before they take on your work and it’s becoming a way of life. This is while I’ve always kept pecking away at the stories, chasing the words.

Blindly sharing the link to your work is a beginners error. Nobody cares for a writer who does this for self gain. Do this so we can all gain something from one another. There’s a compelling story that’s beyond our books and that’s what will hook people in to you. Being active in the arena and contributing to the writing community is the only way I’ve got to where I am and I’m thankful for the people I’ve networked with.

As much as social media can be a toxic cesspool it’s here for the long haul like me and Book 6 is just my latest milestone of many more things to come. Watch this space which is now decorated with optimism.

You can expect more information about Book 6 very soon!

A guide to getting published: Part 1

Hello friends, today’s post is a re blog all the way back from 2017 although it’s still very relevant today. As I continue to research and put together a blogging and authoring guide book, this is just a snippet of what you can expect for bloggers and authors of all levels….

Lee's Hall of information

Very recently I was asked in person about my experiences of being a published author. What does it take to reach that moment of holding your own book in your hands?

How do you go from imagination and thought harnessing all the way to print?

Thinking about it, if we can go deep only for a few reflective moments and if I were to turn around and look at the road that lays behind me. Just beyond that moonlit horizon is a whole series of stories and experiences that made up my official journey to publication.

This series of posts is a guide of how I did it, what I learned, what went well, what didn’t and above all and like everything in the world of ‘publishing’ it’s subjective towards the beholder. By that I mean there is more than one way to get ‘published’ and be ‘successful’. There are…

View original post 1,234 more words

Weekly Ramble #79

The decision to carry on through whatever this year has thrown me is shaping up to be the best thing I’ve ever done in both authoring and blogging. 

During March and even April, things weren’t easy for any of us, and that’s still the case now. There’s uncertainty, anxiety and a boat load of crap that’s the resultant of these times. I’ve been extremely fortunate in being able to have a choice to carry on. Not only has this become my best coping strategy for what is happening, it’s started to yield rewarding results. 

There’s a story in everyone’s individual journey and mine is no different to anyone working their way through life, trying to figure things out. Considering the continuous ‘successful’ numbers this blog has experienced along with actual book sales, I’ve turned around recently and realized that road behind me is full of detailed lessons in how I got to today.

Combined with the interactions I’ve had recently with fellow peers in this writing community, this journey seems to be getting better and better. Without realizing; my quest to discover new books and authors has earned me a word I would never imagine anyone using to describe me or my efforts; respect. 

This has become a real pinnacle moment or even an epiphany, because when I first started out and all the way to now, its confirmation that this journey has been worthwhile and perhaps that’s worth more than anything else. While I began this journey of writing books and trying to get them read – it’s the everything else that happened which became the true moral of it all. 

I’ve always written books for me; first and foremost. But now, I know I write this blog for you. These two philosophy’s go hand in hand. Over the many years, I’ve learned a hell of a lot. And now I have the numbers, figures, sales, follows or whatever you want to measure that with, to prove it all works.

The light bulb moment appeared last week when of course like usual an idle writers mind is a dangerous thing. Now I am over 10,000 words into a guide book of all the lesson’s I’ve learned over the years to get to here. It’s part biography and part self help guide with a hope it isn’t too self indulgent. It won’t be for everyone. And already I’ve poured out part of my story which is full of struggle and triumph. As I said there’s a story in everyone’s individual journey and if I can relay mine in a way that helps just one other person, I would have succeeded.

It’s still in the very early stages, but you can expect this guide book to authoring and blogging in the social media age to arrive next year. 5 books in 4 years, soon to be 6 in 5 is definitely more than enough in terms of credentials and a blog where the numbers quadrupled in the space of a year. The whole premise of this guide will be if I can do this, so can you. And you can!  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Book Promo Results September 2019

At the Hall of Information we believe that sharing is caring. Especially when it comes to book promotion methods and results. We don’t keep secrets from fellow authors in fact we promote helping the efforts of others in every possible way. We’re all crawling through the shit storm of life together so we might as well help each other right?

Here are the official results of my latest book promotion that ran last week and more importantly how I got them…

Brief interlude… 

dfw-lh-db-cover-ebook

For 2019 one of my top objectives was to get more exposure for my vampire novel ‘Darke Blood’. The plan always was to make the e-version free to download in September and so I did that – (beginners you can make any title free for a brief time via Kindle Direct Publishing as long as it is enrolled in KDP select (ask the google for more info) )

Like my usual book promo runs, I set ‘Darke Blood’ to be free from Wednesday to Friday – how you arrange days may have some effect on sales. Weekend dates can be good sometimes, Sundays have worked well previously but I normally adopt the weekday method.

The last time I had made ‘DB’ free was back in February of 2018, so it’s been a while, the results back then were north of 1000 downloads. So taking into account it had been a while and the fact my readership has grown since then along with the accumulation of a few more reviews I had some optimism that ‘DB’ would do quite well.

Side note: Vampire stories are no way dead (no pun intended), even after the monstrosity that was Twilight, they are still a pretty popular niche, trust me. And I salute anyone who enjoys stories of this genre along with those who write them! 

Results

During the promotional run ‘Darke Blood’ was downloaded 3,402 times!

All previous free promotional records were broken on the Wednesday. (Day 1)

With reference to the below screen grabs you can see things jumped up a notch in the space of an hour on day 1.

 

Screenshot_2019-09-25-16-41-08

 

Screenshot_2019-09-25-16-46-54
Screenshot_2019-09-25-17-28-19

Screenshot_2019-09-25-19-36-00

This is without mentioning the chart placement it got over on Amazon US.

Not once or twice but THRICE charts… This is a big tip for those looking to get more eyes on your books. There are plenty of charts out there that aren’t as ‘busy’ or populated making it easier climb and get number 1 or even ‘best seller’ status…

Screenshot_2019-09-25-22-25-47

 

By the close of Day 1 ‘Darke Blood’ came near to 3000 downloads but I had to settle for 2,933 – an impressive feat.

Day’s two and three were less impressive but still commendable with 369 and 97 respectively pushing the total past 3000 in total but on day 3 it wasn’t the only book of mine up for grabs!

tp numbers

I sneakily set my super hero comedy novella ‘The Teleporter’ for free on Day 3. And the booziest hero of them all stole the day with a total of 88 units downloaded.

This is impressive because I hardly promoted ‘The Teleporter’ apart from a cheeky Facebook ad and other social media shout outs.

So overall in 3 days my books were downloaded 3,402 times!

How I got these results and factors which governed them… 

Every book is different, and the success of a free promotional run is governed by a ton of factors such as:

Amount of reviews good or bad – having all good reviews for a title isn’t necessary a good thing, in fact ‘Darke Blood’ is one of my most subjective books, it’s rating isn’t exactly the highest which may have helped.

Recent reviews – If your title has some recent reviews, people know it’s recently been read, I’ve had the luck of getting some higher profile reviews this year for ‘DB’ from awesome bloggers Thinking Moon  Mullen Crafts and Feed the Crime – this helped big time!

Current Events – Only days before putting ‘DB’ up for free I pondered via a blog post about whether or not the sequel will ever see the light of day. This post unintentionally stirred up some interest. And yes the sequel will be happening in 2020.

Timing – The transition from Summer to Autumn brings the promise of Halloween, folks love a spiced latte and a good spooky book to read; ‘Darke Blood’ is just that and another top tip for anyone writing horror, thriller or occult – I have made the most sales of these genres in September! People love the build up to Halloween!

Following – As opposed to last year my following is way bigger, people won’t buy your book if they don’t know about it, this may be the greatest lament and struggle of all authors everywhere. This blog has been nominated for 4 awards this year and we now have 400 plus followers. My Tweet machine following is in the high 2000’s – way more than last year.

Investment – If you want a book to sell, for free or at a price, you have to invest money in doing so…

So how exactly did I get 3000 plus downloads? With the above combined factors and my big secret… Book promotion websites – this isn’t really a secret.

How do book promo sites work? Essentially you pay them to tell people about your promo –  they all boast to have access to several thousand followers via email and social media so you are simply paying to use this mode of distribution and the truth is, it works! There are even some sites who take on submissions for free.

My tip when dealing with such sites is to always pay via paypal.

The whole concept with using promo sites is to ‘stack’ the promotion by using multiple sites over the days…

The big secret – Book Promo websites  (paid and unpaid)

I invested around $100 for this promo – probably the most I have ever spent. It sounds like a lot but the results were awesome and worth it.

Here’s a list of sites I used.

Paid:

https://www.freebooksy.com/for-the-authors/   – Promoted on Wednesday

https://pretty-hot.com/submit-your-book/       – Promoted on Thursday

https://awesomegang.com/submit-your-book/    – Promoted on Thursday

Free Sites:

https://discountbookman.com/book-promotion/   – Promoted on Wednesday

http://www.free99books.com/author/add – Promoted on Friday

https://www.bookzio.com/promote-your-book-2/ – Promoted on all 3 days

http://bookangel.co.uk/  – Promoted on all 3 days

http://www.ebooklister.net/submit.php – Promoted on all 3 days

https://ebookshabit.com/ – Promoted on all 3 days

http://bookbongo.com/submit/  – Promoted on all 3 days

Other methods of promo – Facebook 

There are other ways to spread the word about a promotion. Amazon offer their own ad service which I didn’t find much success with previous and even though Facebook aren’t the most reputable bunch they do have access to a lot of people if you place an ad with them.

I boosted two of my posts from my main author page and as you can see ‘DB’ did quite well. The ad set up in FB is pretty complex and detailed but if you can figure it out you can target the right folks.

It’s especially effective for free promotions, convincing people to vote Brexit and getting Trump into power… I deleted my FB app last year for a while, it did me the world of good, even now I don’t look at FB that much. But all satire and opinions aside, the ‘DB’ promo did quite well.

Screenshot_2019-09-29-14-58-23

Outlook…

The hope is that some folks now read Darke Blood and then leave a review. The KENP page read tracker is already showing numbers and I have since sold more books.

For those looking to take on more of my work both ‘Open Evening’ and ‘Cemetery House’ will be available for free sometime in the next month or a little after.

If you missed the free run of Darke Blood or The Teleporter get in touch and I shall send the e version out to you for free in exchange for a review!

dfw-lh-3dx2

And so that wraps up my latest book promotional efforts. Let me take this opportunity to thank everyone for sharing the links, leaving reviews and helping the efforts of your friendly independently published author! 

Remember to leave a review!

 

A guide to getting published: Conclusion

A guide to getting published…. The concluding conclusion

And so it was early 2016, I had organised a publication date for Open Evening and now I needed to find a cover artist!

cropped-boooks.jpgThe platform in which you can upload and self-publish books via amazon allows you to use their software to put together a cover. The offer a fairly limited amount of designs mainly of the plain persuasion but it all depends on what you want, sometimes plain can be effective. I’ve personally never used it and on advice I received I suggest you don’t either. Unless you have an elaborate idea of what you want or even a photo you have personally taken I would suggest using the services of a cover artist in which there are many out there on the world wide webisphere…

I’m telling you to do this because A) Getting a nice cover made should already be in your budget and, B) a cover is really important and just in case you didn’t know, people do judge a book by its cover. If you read the last post you can see at the very bottom how mine turned out, and yes it looks wonderful.

design-for-writers

After some research and even reading some self-help books I concluded that I wanted a company called Design for Writers to make my cover. Their Facebook page displayed a wonderful array of covers in which I imagined mine would be like. And like that I accepted their quote and waited until closer the publication day to begin working with them.

During this time and getting nearer to publication day I began to pen my next book Darke Blood in which I concluded drafting in June of 2016 (coming out this year!).

Editing and Cover stuff- Final putting together of the book

Nicky Fitzmaurice my editor had informed me she had began her work and it was August now! Time flies huh? It wasn’t long until I had back my manuscript which had been annotated throughout with changes/corrections.

After approving the changes things were really ready to move into publication.

Design for writers presented me with a link to an online basecamp where I could tell them what I wanted. They asked me a boat load of questions regarding tone, plot and characters just to get the idea of what I wanted and what they could do. After some weeks of work and back and forth (its okay to ask questions at any stage of a project, especially if you are not sure) soon enough we had a cover ready! They had even given me the choice of 3 completely different options.

The final cover proof was sent to Nicky who uploaded it to Createspace and Kindle Direct Publishing along with the edited manuscript and we were ready for launch!

Book Launch and Marketing – This doesn’t have to be a frightening ordeal but this is what I did and learnt from it…

And so here it was, the moment I had been waiting for since that rainy Sunday afternoon with the windows 98 computer. Book release day.

Now my advice would be to publish and upload your book maybe a week or so before your actual publication date. This allows for you to make sure it’s OK and delivers out to people in one piece. By this time, you have maybe told a close group of friends and some of them have ordered copies. Now the buzz can really begin. Some of them may have even put up a first impression review!

Out of all my ideas to market Open Evening there was one movement which sold more books that I hadn’t accounted for. The Open Evening ‘SELFIE’. And trust me book selfies sell books, in fact they sell around 50 in the first week of release.

open evening clip collection

Selfies and cats sell books!

Even now I am still figuring out how to market my book and get sales which haven’t been remarkable but… slow and steady does eventually win the race. My amazon UK page has 6 reviews so far and all of them are good.

Goodreads would be something I suggest you get into and they offer an awesome giveaway service which will get an abundance of eyes on your book. I have also tried the Amazon US giveaway scheme which can actually get you more twitter follows.

If you would like to read on about more of my book marketing advice and adventures then check back with my resources section soon.

 

Now finally the conclusion via a list of stuff you need to be like me and published…

 

  1. The willingness to write and get better at it
  2. Dedication
  3. A book idea that’s good
  4. A completed manuscript which you have edited multiple times. Trust me this is important and the amount of people who have unfinished work is more frequent than it sounds. Get to writing you can do it!
  5. An online presence – Facebook/ Twitter and Blog. Get out there and engage with people!
  6. Money! You can do this on a budget but I would say you need at least £800 to get everything you want, this also includes marketing such as Facebook adverts!
  7. An editor and or publisher who wants to publish your work.
  8. A cover artist. Plenty of good ones out there, research research research!
  9. A thick skin and a lot of patience (mainly because stuff doesn’t ever happen quickly)
  10. The ability to ask questions…. Because although it looks like I know everything, I don’t.
  11. A plan to market and sell books. How are you going to do it?
  12. A good group of friends to help you launch the book with selfies and those important first reviews.
  13. A realistic approach and of course its all subjective. Success as an author is in the eye of the beholder so set realistic and gradual goals!
  14. Just keep going and never look back!

 

Final thought

Its been rather nice re-living the story I lived over the past few years and I must thank you all for the wonderful response I have received so far. Thank you all for the likes, follows and re-tweets.

This has been my journey to publication and of course we all know it has only just begun…..