guide

Crossing $1000 in Book Royalties 2022

Lee Hall Leave a comment

Money.

A subject that can be kind of divisive for anyone who has published or released something creative in this world and for pretty much everyone else. With that discussion firmly to one side, this is my account of how I crossed $1000 in book royalties for the year 2022. Making any type of income from my books and creativity online crept up on me over the years and while I did spend my time churning out content and publishing with my head down doing the work, eventually my income began to grow.

Before I do dive in, I’ve always believed that creatives deserve to be paid for their work. And its perfectly valid for an artist or any creator to value their work. It is also normal and okay for a creator to aspire towards making a career out of their endeavours – something I one day aspire to do. But that word value is where we shall begin…

Value

Over the years of being published I’ve discovered that having a perceived value for your works is the first step to making money from them. From taking pride in a job done well to the hours you’ve put in to create something from scratch to even your public perception of that work. All of this stuff and the general success of it along with you, revolves around that value. There is a lot more I could say about value, but as long as you are aware of how you conduct yourself online and have pride towards your work, you’ll be fine.

Now, linked rather closely to value is pricing…

Pricing

That perception and belief of value should drive what you think is a fair price for your work. Pricing for books can be a sometimes tricky thing to master. I’ve tried numerous pricing strategies over the years but my major selling price was in fact my perceived regular price.

Having tried the lowest possible price for my e books via kindle ($0.99) for an extended time didn’t result in many consistent sales but after raising that price (around $2.99) things started moving more frequently. This is part value and psychological towards the potential reader. Low prices can be good for a temporary book promotional boost, but a decent competitive price over an extended time will do good for your sales eventually. Paperbacks are another factor here also and seeing as I used to sell predominantly digital, paperback sales began to rise for me in recent times. This is probably due to fair pricing and value while also because of my rising profile on social media. Having 40,000 Twitter followers does help sometimes but it took a while for me to get there.

With regular sales at regular price, royalties will trickle in consistently and we’re not talking several sales a day here. Just a consistent one or two sales every three or four days will work wonders for that royalty balance trust me. And trust, is a huge factor in this…

Trust

Just how does a creative earn trust online? Well it isn’t easy and it takes time, a lot of time. But if you take responsibility in everything you do in the public facing domain of social media, eventually you’ll earn that trust of others. I sell most of my work through social media because I am present and generally pleasant. Decent behaviour sticks out big-time in this day and age. Running parallel to that time I have spent earning trust is consistent creative content…

The Three C’s

Those who know me will also know my guide book is titled Consistent Creative Content and I wholeheartedly believe they are three things any creator needs to succeed. It took me six or so years to release eight books and using my time rather well it has propelled me towards higher royalties. This writer journey is a marathon not a sprint and you may be one or two books in or more, but over time it gets better if you keep going. Readers like choice and if they make a good enough connection with one of your books, they will return for another, so having that option will increase your chances of sales. Backlist really is King and alongside that is another huge factor, promotion…

Promotion

Book Promotion is a huge umbrella of variety and to the first-time author a rather daunting concept. You can only do what you know how to do at the time of a book release and that’s okay. I’ll admit my book promo methods were limited during the release of my first book and over some years I learned a lot. All of the things I did learn I then applied back to that first release and it is now one of my most successful.

With book promotion and discovering the many methods it involves, this will take time. Generally, I pay for advertising via book promotion websites while also plugging my work online occasionally. My method for regular sales is to focus more on convincing potential readers to be interested in me and then hope they move on to my books – this concept works for me mostly…

I am regularly present on social media. For those who aren’t, advertising takes many forms and if you want serious results then sometimes you have to pay serious money.

BookBub is a promo site that brings fantastic returns and during 2022 a perfect BookBub storm unexpectedly erupted for me. It was during the run-up to the final release in my Order of the Following Series that I managed to grab a coveted featured deal -BookBub’s ‘Holy Grail’ of advertising packages, for the first book in the series. Of course I pounced and put into action everything I’ve learned to ensure maximum sales and KU page reads.

That featured deal happened back in September of 2022 and now in February of 2023 I am still getting page reads, reviews and sales from it.

An effective book promotion, will serve a book for plenty of time after.

Most of my fictional works are enrolled in Kindle Unlimited and that gives maximum opportunity for extended royalties from digital downloads. Quantity is key here and if you can sell books in quantity, the money will eventually roll in.

Quick Fire Factors

And so I’ve hopefully laid out the details to reaching a huge royalty milestone. Here are some quick fire factors that helped shape that journey.

Writing in Series – long term but this helps, when my series was complete it became way more lucrative, keep going series writers!

Writing Stand Alone – peppered between those releases in series are stand alone books in a variety of genre and length. This helped me big-time. Remember backlist is King.

Supporting the industry – I regularly review books by fellow authors from my social media connections. This has helped me regularly release reviews that serve as blogging content and is an opportunity to gain trust and friendships from fellow authors.

Social Media Presence – there are a lot of potential readers out there online, spending time with them will drive sales, eventually.

Time is your friend – it takes time to get to anywhere good on a creative journey.

Paid Advertising – to make money you sometimes have to spend money.

Kindle Unlimited – most of my fictional works including my series is enrolled in KU. Those page reads add up if you can reach readers.

Taking this journey seriously – serious results comes from a serious attitude. I am always doing something to help market myself or my stuff online. From blog posts, to reviews, to social media presence to the odd book price promo or advertising.

Concluding Thoughts

I’ve tried to be as neutral as possible when highlighting my experiences of making over $1000 is book royalties because like I said at the start, money can be divisive subject. For this account I have homed in on certain subjects that all work in unison to create the perfect recipe for book royalties. You shall find more specific guidance below.

Thank you for reading!

This account was inspired by a recent Patreon Audio Presentation where I talk in detail about my journey. You can find that here.

Further Reading:

Building Trust on Twitter

My Most Recent Guide on Securing a BookBub Featured Deal

A guide to Selling Books on Social Media

Twitter Coaching Sessions

A concise list of Book Promotion Websites

Twitter Coaching Sessions 1 to 20 – Out Now!

Lee Hall Leave a comment

Are you looking to get more out of Twitter?

During my decade spent on the platform I’ve learned a huge amount of highly valuable skills to turn my Twitter into a hive of followers, book sales and overall success as a creative online. Whether you are looking to grow or even make money from your content or perhaps you are just unsure where to start, my 20 Twitter coaching sessions will teach you how as I lay everything out to find success on the platform. These exclusive audio sessions cover a wide range of subjects such as:

Creating the best possible profile;

What to tweet about for sucess;

Selling and promoting books on Twitter;

Earning the trust of your followers;

Reaching a Million impressions and so much more.

These unique audio sessions will light the path for anyone at any level of experience on Twitter to better results through methods that work. Sign up here today and carve your own path to Twitter success!

Five Ways to Find Success on Patreon

Lee Hall

The subscription service, something that’s very much on trend these days and Patreon basically provides hosting for independent creatives to put together their own. Whether you are a writer, artist, video game reviewer or pretty much any other content driven creator with something to offer – you can put that content behind a paid subscription wall and start earning money but…

Simply saying that is a narrow version of a much wider picture because like most ventures, even ones on trend take work to reach some level of success. Just what does that success look like? And how do you get there?

Well, for me. I feel my content has some value and alongside a growing social media following, the time for me to launch a Patreon (back in 2021) was right. After quite some time now, I am proud to say that I’ve got several Patrons who regularly view my content and probably the most wonderful thing about that is, I’ve only had one person unsubscribe since launch.

This guide lays out what I have learned as a Patreon creator while convincing Patrons to invest in and stick by me. The following five ways aren’t in a particular order as they go hand in hand. Let’s dive in…

One: Exclusive is key…

Being a content creator online is a huge umbrella of different things but if you have something unique in what you create and can offer it exclusively on Patreon, you’ll generate some interest eventually.

This year I launched my Twitter Coaching Sessions which is basically me narrating to my Patrons all of the things I have learned over the years on Twitter. You cannot find this audio stuff by me anywhere else online.

Since then I have also extended that exclusive audio content into book narrations and even further guides or messages to my Patrons.

This stuff is also in the same neighbourhood as much of the guides I am known for in blogging and on social media. You can read a lot of my free guides on this blog, but I’ll always say to my audience that the better stuff is on Patreon and Patrons want to know they are getting something for their subscription.

Two: Two Tiers sells One Tier…

Talking of subscription, for most of my tenure on Patreon, I kept to a single low price Tier but being experienced with pricing from publishing books, I know that a slightly higher price can be a good tactic to sometimes drive sales. It can also drive sales for lower priced books on my backlist.

Using that theory, I launched a higher priced tier to try and get more lower priced Patrons. Upon launch, one of my existing Patrons immediately switched to the higher price and I even attracted another Patron for that higher tier as well as eventually getting more lower tier Patrons.

Having variety in price works to capture more Patrons on a side by side basis.  

Three: External Rewards Really Help…

Both tiers on my Patreon offer something in return for signing up and to me its important to give an impression that patrons will be getting a little more and then giving them more.

From a Twitter shout-out to a free digital copy of my guide book, these external rewards also attract the attention of others so they kind of work as indirect advertising – especially the regular shout-outs.

If you can think of something to give others which has some value, it will hopefully work to attract and then keep patrons.

Four: Regular Content over time is your friend

After launch, I began to regularly release content for the next few months. This gained just a couple of patrons in that time and then I kind of ran out of ideas…

Six months later I decided to re-launch with a brand new idea for exclusive content. That idea now represents 19 Twitter Coaching sessions and much more. Running point with that content is the regular influx of new patrons and patrons who have stayed. Since re-thinking and re-launching I have churned out content every month, so if you can think of content that has scope to be a series or regularly released, it will help.

Alongside the regular content, time is your friend because starting out can be hard on Patreon, and the more content you have, the more lucrative it will appear for potential patrons. A few month’s of exclusive posts is way better than just a handful. That re-launch month I put out nine different posts which gave potential patrons plenty of choice. Now I tend to release something at least every week/ten days. This frequency hasn’t let me down yet.

Five: The odd freebie helps…

Having exclusive content behind a paywall is great, but littered amongst my content is the odd freebie that aims to attract newer faces. Some of my Twitter coaching sessions are free for all to listen and this works quite well to give potential patrons a taster of what they could be investing in if they do sign up.

Many of my other guides premiere over on Patreon and will then later release on my blog with the original post linked.

I have even released a short snippet of a book narration for free and put the longer version behind the pay wall.

Bonus: Pick your moments on social media…

Now it might be easy to say that I’ve got thousands of followers on Twitter so surely that means its easy for me to attract patrons right?

Well, actually its been quite difficult because like a lot of platforms they tend to limit the reach of certain posts/subjects. Sharing anything Patreon based on Twitter hasn’t really done particularly well in terms of visibility for me. There is a lot to unpack with this subject but I have managed to attract people from Twitter to my Patreon but in a certain way.

We all want to shout about our content and tell the world we’ve got a Patreon, and I did that to begin with. Now I pick my moments on social media and share my content on occasion. Picking the right time is kind of dependent on your own circumstances but I’ll just say, less is more.

You’ll find my Patreon link in the bio of my Twitter profile and so whenever any traffic comes to my profile, its one of the first things someone will see. Sometimes just working on attracting others to my profile will naturally drive traffic to that link in the bio.

Overall my Patreon journey has been incredibly rewarding and to have loyal patrons paying their hard earned money to access my exclusive content is a dream come true, it is also really motivating so I’m going to carry on. I’ve got plenty of ideas for exclusive stuff and of course you’ll find it right here.

If you are thinking of starting your own Patreon journey my advice is simple, make sure you have a stack of content at the ready and keep creating.

You can find my Patreon here and it is stacked full of resources for creatives who want to get better results on Twitter, publishing, and so much more. There is even a full length sci-fi western novella.

Happy New Year – Discounted Paperback Alert!

Lee Hall Leave a comment

Followers old and new, I wish you all a happy new year. May your 2023 be productive, healthy, happy and full of awesome things.

Talking of awesome things, I’m beginning my year with a one-off exclusive discount promotion of my guide book Consistent Creative Content.

For a very limited time you can grab this awesome guide book for half price in paperback. It is usually $12.95 but right now it is $6.95! (prices based on Amazon US and may vary depending on territory/currency)

This book is packed full of guides, methods and advice for any online creative looking to grow or sell their content. From being an author and selling books regularly to blogging and growing a following or even those who want to get more out of social media. This book lays out everything I have learned and is full of stuff I still use today to grow.

In recent times I’ve reached 40,000 Twitter followers and even crossed $1000 in book royalties for last year. How I got there is explained in-depth in Consistent Creative Content.

Start your year strong with the best possible chance at author/blogger/social media success for half price!

You can grab yourself a copy here!

Top Guides of 2022

Lee Hall Leave a comment

2022 has been a year of learning for me. From selling books way more regularly to hitting big-time milestones on Twitter. I’m a big believer in passing on the stuff I have learned and so here are my Top guides of 2022…

From the book basics, the everyday stuff to even selling related solutions, this guide lays out how to sell books on social media.

Twitter is the engine room of my online presence and book selling. The concept of treating it like a bar has helped me find thousands of followers. This bar analogy guide lays it all out…

Continuing with the Twitter theme and introducing my best guide based content about the platform is my Twitter Coaching Sessions. These Patreon exclusive audio sessions which are now nearly 20 episodes strong lay out in detail my Twitter experiences.

BookBub has been a hot button topic for me in recent years. Especially after my second featured deal resulted in 10,000+ book downloads in a single day. Somehow this year I managed to secure a deal for my debut novel Open Evening which paved the way for my wider Order of the Following Series to find more success than it has ever had!

As an indie author, I am always conscious of trying my best to get more reviews for my works. Most of us who are published will know the struggle we face with finding them so here are 5 ways to get more…

Thanks for reading! You can find a lot more guides via the resources section.

Check out my Patreon for the exclusive stuff!

Five Ways to Get more Book Reviews

Lee Hall

Let’s face it. Finding reviews for our books is hard. The struggle is something that unites many of us who have published works out there and I’m semi obsessed with finding solutions to sometimes difficult things so here are five ways to get more book reviews.

This post first featured over on Patreon where the real party is happening. Sign up to see articles like this first as well as a huge array of other cool resources.

Selling in Quantity

This may sound obvious to some but the more units you sell, the higher chance someone will read and then review. Now there are many inputs to this concept but quantity really is the key to finding more reviews. Just how do you move books in huge quantities?

From my own experience running a free promo or a price reduction will certainly help. My best influx of reviews have come from big-time free promos where digital downloads were in the thousands.

Mentioning your work regularly across social media will also help. I do anything and everything (within reason) on my social media platforms to regularly sell books through presence and the occasional mention and if you really want to sell books, then you’ll eventually figure out a way.

Running my most recent numbers has pointed towards a review for every 100 sales I get. So maybe quantity is the key…

High End Advertising

This brings us nicely to finding some help to tell the world about your book. Paid advertising is pretty easy to find these days online but the very cream of the crop in advertising should lead you to readers who review. Premiere book promotion sites like BookBub boast to have readers who review and so this is a great place to target readers.

Having successfully clinched three BookBub Featured deals over the years, these were the very best value in terms of sales and then reviews. You can find my list of book promotion sites here.

Shouting About it

If there is one thing I can guarantee, it is every week without fail that I mention on Twitter how important reviews are for authors. Important because they help us in so many ways from finding new readers to potentially shaping our future work. The more we shout about it, the more many readers will realise and I will happily admit before being published, reviewing books wasn’t at the top of my priority so reminding readers will help the greater good.

Approach Book Bloggers

There are plenty of bookish bloggers out there looking for their next read and much like me I quite enjoy being approached by authors looking for reviews. If you offer a free digital copy in exchange for a an honest review and as long as your approach them nicely, someone will eventually say yes.

Consider joining a Review Platform

As a tenured book blogger I have my own profile over on Reedsy Discovery which is an awesome review platform that does its best to place books into the hands of reviewers from indie or self published authors. Some of these platforms have a joining fee but they will also put in the effort to pair your book with the best possible reviewer candidate.

And so that’s five ways to get more book reviews. If you have any other methods then do please drop a comment below. Thanks for reading and for more awesome resources, check out my Patreon

Further Reading:

How I landed my 3rd BookBub Featured Deal

A guide to selling books on social media

Books not selling? A troubleshooter guide

How I Landed my 3rd BookBub Featured Deal

Lee Hall

Even though I have always believed in myself, I’m always in a slight state of disbelief when good things actually happen or when something goes as planned. The imposter syndrome will always find a way to creep in but then sometimes good things just align at the exact time. You see, good things arrive exactly when they are supposed to, they are neither late nor early. They arrive always when they are supposed to.

Being a proprietor of never giving up has brought me the best of rewards as a writer and creative online. All of which I firmly believe have pulled together to help me secure the subject of this post; my third BookBub Featured Deal. Hailed as the Holy Grail of Book Promotions in some crowds and I would agree to an extent, the illusive selectors that reside within the inner workings of the original Book Promo site have always been kind to me, no matter how many times they have rejected my efforts, its the times when they say yes that remain memorable and this post is designed to lay out how I secured that third featured deal. It is broken down into headings that I feel relay the most important factors any author needs when trying to secure their own BookBub Featured Deal.

Consistency

At the heart of all of my efforts as a social media creator and author is consistency. You’ll find it everywhere I go from being ever present on Twitter and growing from 3,000 followers in 2020 to 35,000 very recently to the books I have steadily released over the years. 7 in roughly 6 years with numero 8 dropping in a matter of weeks, its even in the same series as Open Evening – perhaps destiny or just chance or simply because I have positioned myself with consistency this has happened. Even the practicality of bothering BookBub with my submissions for their featured deal is part of why I’ve been selected three times. Every month, pretty much like clockwork I apply for a featured deal with one or several of my books with the ever present hope they would say yes. No matter how many times they don’t, the rewards of what a deal involves are too high for me to forget that monthly ritual of throwing the dice or even the coin into the well.

Conduct

You can be a success on Twitter; a conversational platform without sharing hard pressed opinion or something that will insight passionate debate because they are the two things that I have avoided for nearly a decade. And that conduct of mine has propelled my efforts in all departments of my online creativity. From book sales and reviews where hardly any point towards my personal conduct – yes there are reviewers out there who will hold authors accountable for their opinions online, I navigate myself through the sometimes troll heavy, always-an-argument-about-to-explode waters of social media with ease, the same can be said for this blog. BookBub may or may not be watching but if your social media content and posting is one hot mess of opinion, clumsy arguing and full of stuff that not even the hardiest of publicist will touch with a several foot long barge pole, then you’ll probably fall at the first hurdle. First and foremost you are your brand, so if you chose to throw it around like the many anonymous troll types who treat their presence as an anonymous avatar or you simply don’t have a care for what you say online, anything you publish or create will suffer for it.

Duration

Open Evening is my eldest title. It has seen several changes since the initial release such as the odd edit of typo and all the things that come with being able to amend a book that is live and published – not much has changed within as I personally feel going back to edit a book that has been released for a while kind of cheats the reader out of capturing my writing and imagination at a certain time in my life. This book has been a journeyman work horse for me. It has headed up the most free promos and has simply been there for all the years I have been published. This stuff isn’t an instant success (being an indie author) and finding that success takes time. In that time Open Evening has found reviews that have pushed it towards that apparent golden number of 50 – again is this something BookBub take into account? For the most part I’d like to think so but my super hero comedy The Teleporter was accepted by them twice with less than 20 ratings. Be in this for the duration, release books over time, enjoy the process, learn from it, let it make you a better author and then even when you are several books beyond that release you can still enjoy its success no matter when it arrives.

Timing

Just days before this featured deal my 8th book will drop, a book that shares the same series as Open Evening and now a sure fire launch campaign. The truth is, I have been waiting, waiting for the right time to promote this series as the last in the series was going to launch softly with me then figuring out the marketing after. Timing has changed that and it couldn’t more on point.

Seriousness

Even back when this was just sort of a hobby, I always took it seriously. Like when I used to perform in amdram, yes its amateur drama but the audience are still real and the money they paid me was very real and earned by them so therefore my effort was real. Treating this like a business for most parts has pushed me further and further to make business decisions and treat this whole thing like that. Even with the freedom and creativity that is writing a book as an indie, I take that seriously also and give it the highest level of respect. Stephen King and James Patterson are often featured by BookBub and without boasting or at least trying to, so is Lee Hall because he considers himself a writer too.

Learn

I am always taking on new information to shape what’s next. Just how does one secure a BookBub featured deal? You can apply all of the above and still possibly be nowhere near or they might say yes tomorrow because this journey is one of self learning and discovery. I can guarantee you will find some level of success if you remain open to learning from what have and have not achieved. This post isn’t the usual guide many will be used to, but I’m having a philosophical moment and those guides are great and all but writer Lee Hall is in the building right now and it is my wiring that has got me to this point.

Your writing can take you far also. Don’t give up.

Open Evening will be Free to download a little later this month through BookBub’s featured deal. Watch this space for more!

You shall find some practical advice on how to secure your own BookBub Featured Deal below. Sign up to my Patreon to listen and access all of my best guides.

The Five Elements of Tweeting Success

Lee Hall

Welcome to a reflective anniversary post celebrating my first year on Patreon. In that time I have churned out a bunch of fiction and guides mainly aimed at helping fellow creatives get better results on Twitter. In my many audio coaching sessions, I often refer to the 5 elements of Tweeting success and so here they are, in detail and this post is free for all so everyone can get a taste of what type of content you can access for just a few dollars a month.

Grab your multi pass and if you get that late 90’s sci-fi reference you have my appreciation but either way follow my words.

So during my many years of tweeting into the void, I have found that void eventually answered back when my tweets aimed to do one, or several of these 5 things:

As long as you aim to inspire, inform, entertain, give value or incentive then you will eventually see good results. So what do I mean by each?

Read the rest here

Introducing a new Tier with more rewards!

Lee Hall

Are you looking to grow as a creative on social media? Perhaps you want to reach more people or even find yourself a following that grows and invests in you. Maybe you want to sell more books through social media.

Having been around the social media creative scene for nearly 10 years I have the knowhow and experience to show you exactly that. Quite recently I have laid down that experience in the form of audio and text based guides over on my Patreon which now has a brand new tier!

Introducing the Royal Rock Star Patron Tier which offers much more to those who sign up in the form of digital content. Upon signing up for less than $5 a month you’ll receive a free copy of my guide book Consistent Creative Content and then every few months I’ll send you another one of my ebooks!

Either tier are great value and especially so right now because I have a stack of content coming including more episodes of my audio Twitter Coaching Sessions. Sign up today and start your own journey to success!

Book Promotion Results – July 2022

Lee Hall

The results are here for my latest book promotion efforts and now I am ready to share how it went and who I advertised with. Let us dive in!

Plan/Motive

With all of my book promotional efforts there’s always a wider plan and motive. So first of all, for the complete beginners, what is a book promo run? Well to me, its a short period of time where I lower the price of a book and advertise it for maximum sales.

Now I don’t advertise my work constantly apart from regular social media posting and my book selling philosophy is to be present on social media to the point where it interests potential readers to first of all engage or follow me and then buy from me. I have 30,000+ following on Twitter that regularly buys my work as long as I stay active.

The plan for this promo run was to set the price for my super hero comedy The Teleporter to free for one day and then raise the price only slightly the next day to 99 cents whilst using advertisers for both of those days. My vision was to get maximum free downloads and then hopefully some paid discounted sales after.

The Results

On the day The Teleporter was free it was downloaded over 1000 times across 9 countries! This is a fantastic number!

And here are the results for the next day with paid sales.

21 paid sales with a few trickling in after is a moderate number. It’s not world beating but good enough for me considering I already potentially have 1000+ new readers. It was also good to see page reads boosted.

Chart Movement

On the day of it being free, The Teleporter hit #1 in the Free Satire Fiction chart over in the US which is great for that little extra visibility.

Advertisers

So for most of my book promo runs I advertise with book promotion websites. They are generally good places to tell hopefully masses of readers about my books. Most book promo sites boast large mailing lists and that’s essentially what I am paying for. You can find a list of book promo sites at the bottom of this post.

Here’s who I used for this promo run.

Day 1 – The Teleporter is Free

Freebooksy Sci Fi Promotion

Book Runes Featured Free Book

Day 2 – The Teleporter is discounted to 99 cents

Fussy Librarian

Just Kindle Books

These 4 advertisers were all paid, check them out for individual pricing.

Concluding Thoughts

Not a bad promo run, in fact I consider anything over a 1000 free downloads to be a massive success. In order to move numbers with book sales its important to consider paying for advertising, although most of my promos run at a loss, the returns I get are reviews, future sales and readers.

Thank you for reading and below you shall find some resources to help with your own promo efforts.

Want to know how I have mastered Twitter and turned it into a book selling machine? Check out my Patreon coaching sessions which lay out book promotion and much more!

A Concise List of Book Promotion Sites

My guide book lays everything out in detail plus there is a whole section dedicated to my many successful book promo runs I have done over the years!