Book Promo Results September 2019

At the Hall of Information we believe that sharing is caring. Especially when it comes to book promotion methods and results. We don’t keep secrets from fellow authors in fact we promote helping the efforts of others in every possible way. We’re all crawling through the shit storm of life together so we might as well help each other right?

Here are the official results of my latest book promotion that ran last week and more importantly how I got them…

Brief interlude… 

dfw-lh-db-cover-ebook

This year one of my top objectives was to get more exposure for my vampire novel ‘Darke Blood’. The plan always was to make the e-version free to download in September and so I did that – (beginners you can make any title free for a brief time via Kindle Direct Publishing as long as it is enrolled in KDP select (ask the google for more info) )

Like my usual book promo runs, I set ‘Darke Blood’ to be free from Wednesday to Friday – how you arrange days may have some effect on sales. Weekend dates can be good sometimes, Sundays have worked well previously but I normally adopt the weekday method.

The last time I had made ‘DB’ free was back in February of 2018, so it’s been a while, the results back then were north of 1000 downloads. So taking into account it had been a while and the fact my readership has grown since then along with the accumulation of a few more reviews I had some optimism that ‘DB’ would do quite well.

Side note: Vampire stories are no way dead (no pun intended), even after the monstrosity that was Twilight, they are still a pretty popular niche, trust me. And I salute anyone who enjoys stories of this genre along with those who write them! 

Results

During the promotional run ‘Darke Blood’ was downloaded 3,402 times!

All previous free promotional records were broken on the Wednesday. (Day 1)

With reference to the below screen grabs you can see things jumped up a notch in the space of an hour on day 1.

 

Screenshot_2019-09-25-16-41-08

 

Screenshot_2019-09-25-16-46-54
Screenshot_2019-09-25-17-28-19

Screenshot_2019-09-25-19-36-00

This is without mentioning the chart placement it got over on Amazon US.

Not once or twice but THRICE charts… This is a big tip for those looking to get more eyes on your books. There are plenty of charts out there that aren’t as ‘busy’ or populated making it easier climb and get number 1 or even ‘best seller’ status…

Screenshot_2019-09-25-22-25-47

 

By the close of Day 1 ‘Darke Blood’ came near to 3000 downloads but I had to settle for 2,933 – an impressive feat.

Day’s two and three were less impressive but still commendable with 369 and 97 respectively pushing the total past 3000 in total but on day 3 it wasn’t the only book of mine up for grabs!

tp numbers

I sneakily set my super hero comedy novella ‘The Teleporter’ for free on Day 3. And the booziest hero of them all stole the day with a total of 88 units downloaded.

This is impressive because I hardly promoted ‘The Teleporter’ apart from a cheeky Facebook ad and other social media shout outs.

So overall in 3 days my books were downloaded 3,402 times!

 

 

How I got these results and factors which governed them… 

Every book is different, and the success of a free promotional run is governed by a ton of factors such as:

Amount of reviews good or bad – having all good reviews for a title isn’t necessary a good thing, in fact ‘Darke Blood’ is one of my most subjective books, it’s rating isn’t exactly the highest which may have helped.

Recent reviews – If your title has some recent reviews, people know it’s recently been read, I’ve had the luck of getting some higher profile reviews this year for ‘DB’ from awesome bloggers Thinking Moon  Mullen Crafts and Feed the Crime – this helped big time!

Current Events – Only days before putting ‘DB’ up for free I pondered via a blog post about whether or not the sequel will ever see the light of day. This post unintentionally stirred up some interest. And yes the sequel will be happening next year!

Timing – The transition from Summer to Autumn brings the promise of Halloween, folks love a spiced latte and a good spooky book to read; ‘Darke Blood’ is just that and another top tip for anyone writing horror, thriller or occult – I have made the most sales of these genres in September! People love the build up to Halloween!

Following – As opposed to last year my following is way bigger, people won’t buy your book if they don’t know about it, this may be the greatest lament and struggle of all authors everywhere. This blog has been nominated for 3 awards this year and we now have 300 plus followers. My Tweet machine following is in the 2000’s – way more than last year.

Investment – If you want a book to sell, for free or at a price, you have to invest money in doing so…

So how exactly did I get 3000 plus downloads? With the above combined factors and my big secret… Book promotion websites – this isn’t really a secret.

How do book promo sites work? Essentially you pay them to tell people about your promo –  they all boast to have access to several thousand followers via email and social media so you are simply paying to use this mode of distribution and the truth is, it works! There are even some sites who take on submissions for free.

My tip when dealing with such sites is to always pay via paypal.

The whole concept with using promo sites is to ‘stack’ the promotion by using multiple sites over the days…

The big secret – Book Promo websites  (paid and unpaid)

I invested around $100 for this promo – probably the most I have ever spent. It sounds like a lot but the results were awesome and worth it.

Here’s a list of sites I used.

Paid:

https://www.freebooksy.com/for-the-authors/   – Promoted on Wednesday

https://pretty-hot.com/submit-your-book/       – Promoted on Thursday

https://awesomegang.com/submit-your-book/    – Promoted on Thursday

Free Sites:

https://discountbookman.com/book-promotion/   – Promoted on Wednesday

http://www.free99books.com/author/add – Promoted on Friday

https://www.bookzio.com/promote-your-book-2/ – Promoted on all 3 days

http://bookangel.co.uk/  – Promoted on all 3 days

http://www.ebooklister.net/submit.php – Promoted on all 3 days

https://ebookshabit.com/ – Promoted on all 3 days

http://bookbongo.com/submit/  – Promoted on all 3 days

Other methods of promo – Facebook 

There are other ways to spread the word about a promotion. Amazon offer their own ad service which I didn’t find much success with previous and even though Facebook aren’t the most reputable bunch they do have access to a lot of people if you place an ad with them.

I boosted two of my posts from my main author page and as you can see ‘DB’ did quite well. The ad set up in FB is pretty complex and detailed but if you can figure it out you can target the right folks.

It’s especially effective for free promotions, convincing people to vote Brexit and getting Trump into power… I deleted my FB app last year for a while, it did me the world of good, even now I don’t look at FB that much. But all satire and opinions aside, the ‘DB’ promo did quite well.

Screenshot_2019-09-29-14-58-23

Outlook…

The hope is that some folks now read Darke Blood and then leave a review. The KENP page read tracker is already showing numbers and I have since sold more books.

For those looking to take on more of my work both ‘Open Evening’ and ‘Cemetery House’ will be available for free sometime in the next month or a little after.

If you missed the free run of Darke Blood or The Teleporter get in touch and I shall send the e version out to you for free in exchange for a review!

dfw-lh-3dx2

And so that wraps up my latest book promotional efforts. Let me take this opportunity to thank everyone for sharing the links, leaving reviews and helping the efforts of your friendly independently published author! 

Remember to leave a review!

 

A guide to getting published: Conclusion

A guide to getting published…. The concluding conclusion

And so it was early 2016, I had organised a publication date for Open Evening and now I needed to find a cover artist!

cropped-boooks.jpgThe platform in which you can upload and self-publish books via amazon allows you to use their software to put together a cover. The offer a fairly limited amount of designs mainly of the plain persuasion but it all depends on what you want, sometimes plain can be effective. I’ve personally never used it and on advice I received I suggest you don’t either. Unless you have an elaborate idea of what you want or even a photo you have personally taken I would suggest using the services of a cover artist in which there are many out there on the world wide webisphere…

I’m telling you to do this because A) Getting a nice cover made should already be in your budget and, B) a cover is really important and just in case you didn’t know, people do judge a book by its cover. If you read the last post you can see at the very bottom how mine turned out, and yes it looks wonderful.

design-for-writers

After some research and even reading some self-help books I concluded that I wanted a company called Design for Writers to make my cover. Their Facebook page displayed a wonderful array of covers in which I imagined mine would be like. And like that I accepted their quote and waited until closer the publication day to begin working with them.

During this time and getting nearer to publication day I began to pen my next book Darke Blood in which I concluded drafting in June of 2016 (coming out this year!).

Editing and Cover stuff- Final putting together of the book

Nicky Fitzmaurice my editor had informed me she had began her work and it was August now! Time flies huh? It wasn’t long until I had back my manuscript which had been annotated throughout with changes/corrections.

After approving the changes things were really ready to move into publication.

Design for writers presented me with a link to an online basecamp where I could tell them what I wanted. They asked me a boat load of questions regarding tone, plot and characters just to get the idea of what I wanted and what they could do. After some weeks of work and back and forth (its okay to ask questions at any stage of a project, especially if you are not sure) soon enough we had a cover ready! They had even given me the choice of 3 completely different options.

The final cover proof was sent to Nicky who uploaded it to Createspace and Kindle Direct Publishing along with the edited manuscript and we were ready for launch!

Book Launch and Marketing – This doesn’t have to be a frightening ordeal but this is what I did and learnt from it…

And so here it was, the moment I had been waiting for since that rainy Sunday afternoon with the windows 98 computer. Book release day.

Now my advice would be to publish and upload your book maybe a week or so before your actual publication date. This allows for you to make sure it’s OK and delivers out to people in one piece. By this time, you have maybe told a close group of friends and some of them have ordered copies. Now the buzz can really begin. Some of them may have even put up a first impression review!

Out of all my ideas to market Open Evening there was one movement which sold more books that I hadn’t accounted for. The Open Evening ‘SELFIE’. And trust me book selfies sell books, in fact they sell around 50 in the first week of release.

open evening clip collection

Selfies and cats sell books!

Even now I am still figuring out how to market my book and get sales which haven’t been remarkable but… slow and steady does eventually win the race. My amazon UK page has 6 reviews so far and all of them are good.

Goodreads would be something I suggest you get into and they offer an awesome giveaway service which will get an abundance of eyes on your book. I have also tried the Amazon US giveaway scheme which can actually get you more twitter follows.

If you would like to read on about more of my book marketing advice and adventures then check back with my resources section soon.

 

Now finally the conclusion via a list of stuff you need to be like me and published…

 

  1. The willingness to write and get better at it
  2. Dedication
  3. A book idea that’s good
  4. A completed manuscript which you have edited multiple times. Trust me this is important and the amount of people who have unfinished work is more frequent than it sounds. Get to writing you can do it!
  5. An online presence – Facebook/ Twitter and Blog. Get out there and engage with people!
  6. Money! You can do this on a budget but I would say you need at least £800 to get everything you want, this also includes marketing such as Facebook adverts!
  7. An editor and or publisher who wants to publish your work.
  8. A cover artist. Plenty of good ones out there, research research research!
  9. A thick skin and a lot of patience (mainly because stuff doesn’t ever happen quickly)
  10. The ability to ask questions…. Because although it looks like I know everything, I don’t.
  11. A plan to market and sell books. How are you going to do it?
  12. A good group of friends to help you launch the book with selfies and those important first reviews.
  13. A realistic approach and of course its all subjective. Success as an author is in the eye of the beholder so set realistic and gradual goals!
  14. Just keep going and never look back!

 

Final thought

Its been rather nice re-living the story I lived over the past few years and I must thank you all for the wonderful response I have received so far. Thank you all for the likes, follows and re-tweets.

This has been my journey to publication and of course we all know it has only just begun…..

 

 

 

 

100 Days until the UK General Election : A somewhat humorous Guide

Yes folks it’s that time again for some of us to express our democratic right and have some part in choosing the next person we can all blame for not having any money and other stuff.

It seems this year the election is wide open, as opposed to normally being a two horse race between team red and team blue. Last time saw the emergence of team yellow and Nick Clegg shortly followed by his demise, quicker than a student can drop a fire extinguisher from a building.

Come with me as I take a brief look at the top political parties looking to gain some ground in the 2015 UK general election.

all parties

 

 

 

 

 

 

 

Conservative (current champions, only because Nick Clegg’s Liberal party shared his votes with them so they could form a coalition government)

Headed by our prime minister David Cameron, he will be looking for an outright victory this time round, but honestly I really cant say what’s gonna happen (like I know). It will be interesting what he has to say when the live television debates happen. Hopefully he will be more prepared than the prank caller was.

titand

Liberal Democrats

Clegg’s team will be looking to scrape back some level of respect after his u turn on student fees. Doubt that will happen.

(I am trying to do the right thing here and insult every party, that way everyone is cared about)

Labour

Ed Miliband is the man for Labour, I just don’t know If labour is for him. Like the two above parties they are all considered as the top 3 (well they are statistically) but the parties below will be challenging them. This time it could even be serious. So Labour may loose more than they have gained in recent times.

SNP – Scottish National Party

Only contending for seats in Scotland they have gained much ground in recent times. Especially after the referendum last year. If they win out right in Scotland they will hop over team Clegg and become the 3rd biggest party in the UK. Good luck to them, especially after the no vote for independence so perhaps this shift could help change things. (Ok notice I didn’t add an insult here, so I will just say this, I have never tried Haggis)

BNP – British National Party

Seriously? No.

UKIP- UK independence party

Armed with a leader who spends much time in a pub and a face only fit for punching Nigel Farage will be looking to steal votes from the power 3. Will he steal enough to get into downing street? Doubtful, are we worried? Yes. UKIP could be the deciding factor as to who will win.

farge

Look’s like somebody did punch him!

 

The Green Party

There are three chapters of the greens, one for Ireland, one for Scotland, then England and Wales. Another popular choice for those looking at the polling card and saying ‘None of these please’. They currently run the coastal district of Brighton. Could we see them take more places?

Plaid Cymru

Welsh party who co ordinate with SNP. Last time around they came 4th on their home soil.

 

So that’s the guide, who are you voting for? Or like me you are waiting for the politicians to make arses of themselves on the televised debates. Of course this is or UK residents only but if you could vote who would it be for? Check out a podcast I am in all this year for exclusive election coverage! And remember I have a competition running, scroll down! A grand total of 0 entries so far! Rock and Roll!!!

house

 A final note from the Hall of information 

This weekend and next I am performing in Iver Heath Drama Club’s annual pantomine; Robin Hood and the babes in the woods! Yes ladies I am Robin Hood and will be wearing those tights, come and see me and many more talented people who put together this awesome show. For tickets click here, for more info click here.

rh 1