10 ways to sell a book without dropping the link on social media…

Every day I see hundreds of authors on social media dropping the links to their works. Some even blindly drop them on other users posts without asking or even context. First off, no bad feelings to anyone who does drop links, sometimes it can be effective to generate sales but I have ten other things to try instead.

Based upon observations and experience over time here are 10 ways to sell a book without dropping the link on social media…

1. Create and share a book banner

You’ll find most of the methods on this list to be visual because visual is what a lot of marketing on the internet is based upon and it is very effective. While scrolling the various social media feeds every so often something does grab our interest and it is normally visual.

While people do judge a book by its cover, an opportunity to capitalise on that concept further is by using a book banner. In terms of scope, the sky is the limit and I would say any book banner that heightens the theme or visual-ness of a book cover is an effective way to grab attention on social media.

These days and with the world of online picture editing being easily accessible, anyone can put together an effective book banner. I’ve created most of mine through pixlr but I have even used Fiverr and paid for them like the one below. From experience, book banners do work for selling books especially if it is clear enough where to find that book.

Top Tip: If your book is easy enough to find, all you really need is to tell people where it is – that is what the majority of this list is based upon. So make it easy for potential readers, have a permanent link in your profile/bio or even encourage folks to search for it on Amazon. In 2021 and on many social media platforms the algorithms tend to not push links as hard. If I can find a book after seeing an effective book banner, I’ll probably be inclined to buy it.

2. Share a Recent Review

There are so many reasons why sharing a review will positively contribute towards selling your work. First of all I would make sure it is a positive review and again the sky is the limit. You could quote that review in a simple tweet or Facebook status, you could even put it on your own book banner and share it on Instagram. As you can see from my billboard below I received a bunch of reviews just after release of ‘CCC’ and put them all together. Then I shared it across multiple platforms. You’ll see I even included each reviewers work because for this case they were all authors and so I was more than happy to plug their works also.

Top Tip: Quoting reviews and even giving a shout-out to the reviewer will get some positive attention – others might feel inclined to read and review your work if you are sharing their reviews in front of a social media audience.

3. Share a Screenshot of an Excerpt

While book covers and banners are awesome, sometimes a reader wants to actually read something, so how about a screenshot of an excerpt. A few paragraphs of a scene or even the introduction can fit into a screenshot sized picture and it makes for something different to share – variety is key when it comes to promoting a book. Because social media is plugged in to so many people scrolling you never know who could discover it, maybe your next reader.

4. Share a Selfie of Your Book

Those who know me will know that book selfies do sell books and this is a concept that I kind of accidentally discovered after releasing my debut novel ‘Open Evening’ some years ago. One of my readers shared a selfie and then someone else did until folks were doing it everywhere. Pets were even included!

5. Create a Simple Trailer

It may take a little more effort than a book banner but I consider a trailer to be a moving and perhaps even talking version of a book banner. I’ve created some simple but very effective trailers over the years using mainly free to download software. Here’s a recent one that I did for hopefully next years release.

6. Talk about your Books…

It might feel like your are just shouting into the empty void much of the time on social media but if you keep talking eventually somebody will answer. Talking about your works is a highly effective way to inform readers that they exist and the inputs for this are many. From putting together a thread on twitter to even discussing what inspired your works on a blog, sometimes a little extra information goes a long way to selling a book. To me, there is the blurb and then there’s what the actual story is about – confide in your social media following and they might be interested in your words.

Just recently I put out several twitter threads over the space of a week that contained fun facts about each of my works. I sold a copy of each book after – a good job done.

Every time I share my book promo results on this blog someone buys the book(s) mentioned. Just name dropping them will sometimes drive interest and as long as they are findable, people will buy them. Just last week and the day before the launch of my latest book I wrote a rallying blog post and it resulted in multiple pre-orders. Get talking authors.

7. Share your Statistics

While being an author can be solitary experience you are not alone and a great way to bridge that gap is to share your results. Personally I find comfort in knowing that other authors are in the same boat as me and it is also inspiring to see when an author does well. That’s why I believe it is important to share your statistics sometimes. Authors who are doing well or even those who aren’t will only really benefit from sharing – someone will see your progress or struggle and may decide to lend a hand.

8. Share a Relatable Meme/Something with Common Interest

Those who did tune in to my previous book release results post will know that sharing content with common interest is an effective way to talk about your work and sell it without actually mentioning it that much. So what do I mean? Well, sharing something that is within the same interest as your book will drive interest towards it like a meme or even a story about something in the same genre.

9. Supporting Others

Ah, the pillar that holds up everything for me. You’ll even find the inner message to my recently released self-help authoring and blogging book is to support others because:

  1. Supporting others feels good and makes the writing industry better for everyone.
  2. Supporting others is the best way to earn trust.

Personally you can only earn trust with honesty, if you are dishonest even if you appear to be helping others you will eventually get found out. Trust is what you need for readers to invest in you.

I have learned over many years that supporting others will eventually support you in some capacity. This is a long game but mostly with all the things I do to support others, I hardly have time to post my own book link anymore.

But what can you do to support others?

  1. Buy and review an authors book.
  2. Retweet, like, follow and support a fellow author or anyone else on the tweet machine.
  3. Engage in conversation on social media.
  4. Share your experiences so others can learn.
  5. Tell your friends about this blog post…
  6. The list goes on…

10. Make an Author Video

Even though it might take some effort, making a video starring you is great way to promote yourself and that book of yours. Over the years I have kept my appearances to the minimum, in fact, I have only appeared on video once on Twitter and it was to celebrate reaching 10,000 followers. You can see that here.

From reading a book excerpt to just saying thank you, appearing in a video might feel daunting but with a few practice runs you’ll do great and appearing in person is a great way for people to connect with you. Be sure to mention that book of yours while you are on video.

Concluding Thoughts

All you really need to sell books on social media is to create an easy way for potential readers to find it after they know it exists.

The ‘exists’ part is doing all of the above to get the book in front of as many eyes as possible. While I am not totally against the idea of sharing links on social media I do find that they tend to get less engagement than anything else. There is a time and a place to share your link but just dropping it on someone else’s post without asking is not the way and also constantly dropping links doesn’t look particularly social on social media. On Twitter you’ll see a self promo post nearly every day, sometimes I’ll drop my link and sometimes I’ll just drop a banner instead.

The best way to sell books on social media is to find a way to stand out, do what others aren’t doing. While it may seem like everyone is dropping their links, do something different, it will work eventually.

Hopefully this post was helpful, if it was, be sure to share it on your social media feeds, whether or not you include the link, that’s up to you!

The stories that inspire us – Skyrim

The stories we read, see and hear sometimes leave a lasting effect on our lives. Stories inspire us to be who we are. They shape our own journey and can take the mind anywhere. There are some stories that effect us so much, they even shape our future…

Buy The Elder Scrolls® V: Skyrim® from the Humble Store

I firmly believe that Skyrim may be the greatest video game ever made and stay with me here, even if you aren’t a gamer because there are very few video games that give players their own licence to shape their time in a world that is wholly interactive, beautifully constructed and most importantly immersive.

From the epic introductory music that leads into an ensemble of visual and audio beauty Skyrim follows the typical chosen one trope where you, the player are thrown in to a ‘Tolkienesque’ world of being a second coming who is able to face a returning ancient threat; dragons. How you walk down that path is entirely up to you, via magic, via combative brute strength or perhaps sneakily and stealthily that choice falls upon anyone who takes on this game making every journey unique and different – something all games stride to succeed in and maybe Skyrim does that the best and that is what sets it aside. No matter what action the player takes, the level system is counting, adding exp and shaping your character based on what it does in the world.

You can learn magic in detail, from conjuration to restoration but the real magic is all around. The end of 2011/start of 2012 was mostly a wonderful time in my life and perhaps that romanticizes the memories of when I picked up this game and took my first dive into this genre. Although I came late to the RPG genre at 22 I have certainly made up for it over the years with three Fallout games but for me it all started with Skyrim and I have decided to reignite this blog series because I have been playing the remastered version of the game on PS4 over the past few months and it reminded me of how beautiful this game truly is. Lockdown nights have been a breeze with Skyrim as a companion.

Skyrim Wallpapers 1920x1080 - Wallpaper Cave

Visuals of rolling hills covered in snow, tundras drenched in sunlight, mountains, sea and castle dominated cityscapes. There is no shortage of picturesque backdrops in this open world where anything can happen while the player chooses to do anything they like. Join one of the many factions from a secret sect of werewolves to a guild dedicated to thievery. Many a tomb await filled with the dreaded Draugr or it could even be an old castle filled with undesirable raiders to the ruins of an ancient civilization now populated with those pesky and tough Falmer. The game is a living and breathing work of art all of which can be further crafted by the player.

The actual gaming experience can be anything that player wants, you can pursue the main story line if you so desire or just go anywhere else the path leads you. Eventually destiny of an intricate and layered quest system will pull you in the right direction. What inspires me the most about Skyrim is the freedom for the game to let it be whatever the player wants it to be, the sheer scale of this production is on the grandest of scales and for that and to me it resides in video game greatness.

Can you name a story as accessible and immersive as the one of the Dragonborn? 

The stories that inspire us – PlayStation 2

The stories we read, see and hear sometimes leave a lasting effect on our lives. Stories inspire us to be who we are. They shape our own journey and can take the mind anywhere. There are some stories that effect us so much, they even shape our future…

Image result for playstation 2

It is the most successful gaming console to date and this week twenty years ago it was released; apart from the wave of some readers probably muttering ‘Oh god I am old’ this is a fantastic piece of history to celebrate in gaming and I was lucky enough to be a kid at the time… 

158 Million people owned a PS2 with the original release coming out in Japan on the 4th of March 2000 – the rest of the world would have to wait until later on in the year and me, I got hold of one after spending all of my 13th birthday money in 2002. To this day I still remember shopping around finding the best deal which came from the now extinct (in the UK) Woolworths.

Having been very lucky to own its predecessor PlayStation, like all kids I wanted the new thing and so that fresh plastic smell dominated the living room as I opened the packaging and set it up. The very first game I played was Medal of Honor: Frontline – which was a tribute to history itself while also nodding to the Spielberg epic ‘Saving Private Ryan’. A group of us crowded around the living room television while it took us away to artillery fire and allied soldiers on a beach in France. I have always embraced the imagination of where a game takes you and this was history.

Image result for medal of honor frontline ps2

PlayStation 2 had a lasting influence on my life and even now as a writer its still inspires my stories. Back then I had all the time in the world to play but not a lot of income so new games would be sparse and arrive via birthdays and Christmas. I could always rely on a service which doesn’t exist anymore: Blockbuster video game rentals… The race would be on to complete a rented game in the handful of days I owned it and many many times I succeeded but again with a small crowd around the screen.

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Red Faction shaped my science fiction writing….

Not only did the games of PlayStation 2 shape my writing influence they also played a huge part in introducing me to the music I would come to align myself with.

These were still the days when parents overlooked age ratings on games and by Christmas 2002 my uncle gifted me possibly the greatest PS2 game ever and not for the reasons you think.

Yes the story was great and the whole production was amazing and Grand Theft Auto Vice City is indeed an incredible playing experience but for me it was a gateway to rock music.

Image result for gta vice city

Bands like Twisted Sister, Judas Priest, Iron Maiden, Megadeath, Motley Crue and Tesla would blare out of my room while I cruised along Vice Beach – this was my safe haven and back then rock music was bullying material at school. That music paved my interest into the bands I listen to today and without out it there would be no Rock and Roll man!

Looking back on this era of gaming, it truly was a golden age and I’ve only mentioned the tip of what is a huge iceberg of games, so check out my favourites below….

Do you have any PlayStation 2 memories?

Image result for gta san andreas Image result for half life  ps2 Image result for spiderman 2 ps2 

Image result for wwe smackdown shut your mouth Image result for metal gear sons of liberty Image result for dead to rights ps2

Image result for the simes ps2 Image result for simposns hit and srunImage result for max payne ps2

Red Dead Redemption 2 – Review

A stunning visual spectacle with a truly beautiful story…

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I don’t play many video games these days. My time is valuable and so if I am going to pick up my playstation controller it has to be for a good reason and this year Red Dead Redemption 2 has been just that.

Rockstar have put together a game that is not only a spectacle visually with a stunning looking backdrop of emerging America but they have constructed arguably the best story a game has ever had. The ballad of main character Arthur Morgan is one of a man trying to find his way in a world becoming more and more civilized by the day. Gunslingers and outlaws are becoming a thing of the past and the group Morgan belongs to are looking for that final payday. He’s a real character in a sense that he has a detailed history, believable flaws and even health problems all of which that just add to the realism of a story that is both emotional and beautifully tragic at the same time. The old west can be a brutal place and it spits you out as a player sometimes while also being an immensely rich and a fun environment to play in. GTA of the wild west it is not, although some will say it is, RDR2 is more complex in a lot of ways.

I spent much time doing everything but main story line stuff and even side story line stuff, much like GTA but with less intentions to commit criminal acts, in this game being wanted is a pain in the ass. You can turn your attention to pretty much everything that is interactive in the world. You can craft, fish, hunt and generally just live in the world. Your choice to be honorable or not is always held in account. There are only a few real drawbacks, as a player you have to ride horses quite often and the mechanics of combat can be clunky.

There are some points in the game where this is a truly cinematic experience which is complimented by the rich soundtrack. Galloping along with seven or so fellow outlaws by your side will make it as authentic as the Magnificent Seven or the many Clint Eastwood forays into the genre.

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The characters that join you are one of the strengths that help carry a main story so rich with drama, action, deception and so much more.

For everything RDR2 the one thing it isn’t is a disappointment. I spent five months gradually playing out what is an incredible and sometimes poignant story that at moments brought a tear to my eye. Games are becoming more and more cinematic while also retaining the charm of being a solo experience although many times my better half would happily watch. There is no medium out there like a video game and the satisfaction that comes with it is hard to recreate elsewhere. If anything this sort of thing is an escape from our own world, like all good story telling RDR2 is very effective at it!

9.5/10  – stands shoulder to shoulder with the likes of Fallout, Skyrim and of course GTA