Introducing author K.R.R. Lockhaven who shares an exclusive excerpt of ‘The Conjuring of Zoth-Avarex: The Self-Proclaimed Greatest Dragon in the Multiverse.’
The sun couldn’t have possibly cared less that its light was scattered into wondrous brushstrokes of oranges and violets across the heavens. It didn’t give a flaming shit if a deep, fiery crimson along the horizon made chests swell at its splendor. Indifferent to the majesty of its radiant brilliance, which spoke of a vast infinity of possibilities, it continued to carelessly produce heat and light through nuclear fusion. It didn’t give a floating fuck whether or not the glory of its rising made anyone come to believe that magic was real, or that life was, in fact, beautiful and worth living. Harris Reed, unmindful of the sun’s apathy, was thoroughly impressed by the lovely sunrise as he headed to his first day at his new job. Harris knew for a fact that magic was real. He was headed to the Site. The gravel road he had been instructed to take meandered through a still forest and up a gentle incline. He drove his barely running car with a song in his heart and a whistle on his lips, bursting with excitement at the prospect of finally arriving…
This title is available now in audio, ebook and paperback formats and can be found here. You can find K.R.R Lockhaven on the Tweet Machine.
The Nocturnal series has returned and is better than ever…
Leia Walker faces the implications of her new affliction in this action packed third entry of a series that gets better and better. It’s clear to see Villimey Mist has grown as an author and she delivers this story with tight to the point description along with a style that’s easy to read. That growth and development translates to the diverse cast of characters; some familiar faces while others are still new – multiple characters is a hard thing to get right but for the best part of this book it’s executed well.
We get a front row seat to Leia’s struggle and inner conflict as she tries to adjust to her new reality. ‘Sophie’ although just a vision serves as a stark reminder of a journey that has now taken a different turn. There are sights and feelings not seen before in the series which adds a freshness and new dimension. The lust for blood our hero experiences is part of that conflict which she faces in near enough every direction.
“My blood sings a violent song of brutality. My bloodlust surges through me, and I allow the monster to take the reigns…”
From Amsterdam to London and then over to the US this jet setting story is high stakes, in fact they are the highest they have ever been and its enjoyable. From shoot-outs to car crashes the chase is on to find a cure for the deadly blood of ‘Adam’ a big bad who serves as a calculating sometimes slippery enemy adding to Leia’s conflict. She eventually starts to get used to her situation and takes a responsibility to protect those around her with a desire to be a better fighter. Concepts that are original for the genre are explored further – we see how the likes of ‘Sangues’ work and what it is like to be ‘feral’. There are dramatic turns and even shocking moments that’ll keep those pages turning before a resolve that is both satisfying and even a little emotional.
5 Stars – A great read that caps off an awesome series that represents the genre well. Reviews left via Amazon and Goodreads.
Ah, the reading, reviewing and recommending of books. The truth is I haven’t done one of these posts in quite a while and considering it’s Indie April, now would be an awesome time to share some awesome indie books. Let’s dive in…
‘From Voiceless to Vocal’ by Danielle Larsen
The first awesome book on our list is a bravely told memoir that highlights the journey of Danielle Larsen while focusing on mental health and her relationship with an abusive partner. These are sometimes difficult subjects to talk about but in this book they handled with grace and the story is ultimately inspirational. To quote my recent review ‘This book acts as guide in some senses to spread awareness while also informing others. The narration style feels natural and relays every moment with dignity and there are some moments when you cannot help but feel for a person who has been through so much…’
‘How to Market a Book: Overperform in a Crowded Market’ by Ricardo Fayet
We’re moving into book marketing territory now with what stands as a pretty extensive and awesome guide for authors. Anyone looking to seriously make a career out of their words can benefit from this guide which is basically a bunch of Reedsy blog posts packaged together in one place and a whole lot more. I came across this one via Reedsy Discovery as I have been a reviewer for their platform for nearly a year now. This one is definitely worth a look! You can read my full review here.
‘Deification’ by Brooklynn Dean
The newest release from Brooklynn Dean did not disappoint and according to twitter she is already working on the sequel. Using intimate description and a unique style this tale of apocalyptic proportions will take you places, they might be violent and brutal places but I could not look away. From the obvious symbolism to the lesser visible deeper meanings in this book, ‘Deification’ is an awesome encapsulating read. Here’s my full review.
‘Raven Woman’s Tavern’ by Laura Koerber
From the first line of the blurb I was already hooked and this book was right up my alley as they say. Set in a dystopian type future the story focuses on a small forest town as an aging and sparse population try to get by. They are disturbed when a group of younger Militia turn up and well, the Raven woman works her magic so to speak. I thought it was an awesome read and you can check out my review here.
‘Pestilence’ by Susie Kearley
Now the past year might have felt like the apocalypse to some but this book lays out in detail what could happen if a fungus could really bring the end of days. From the emergence of a new wonder drug to this fungus brought into existence by a warmer climate, Pestilence is a charmingly British but very well thought out read. Susie Kearley had this novel in the pipeline for thirty years and you can tell she has worked incredibly hard to bring it to publication. Although it is a longer book it doesn’t feel that way as the pages fly by. An awesome read and you can find my full review here.
That wraps things up for now. You can expect a new indie book review hopefully by the weekend. Thanks for stopping by!
As creators who release our work into the public domain we’re always told to prepare for good and bad reactions but it seems none of us are ever told to prepare for the effects of almost instant and explosive success. The truth is and since my book got thrown in front of a huge main stream audience of 10,000 plus, I haven’t been the same and then this weekend just gone I broke more sales records. Things are growing in a short space of time. My mind is still processing how monumental an achievement it was to get that many people download something that’s mostly unknownand then even more awesome things happened.
Recently I’ve found it difficult to think of new ideas and create new works. The sheer level of attention, reviews and continuing aftermath has been distracting and ultimately foreign to me. I’m just not used to the numbers and this is something nobody has ever talked about or given fair warning of. One day, if your work is out there, it might take off without fair warning. All success comes at a price and while recent times have been hard to adjust to, I’m still sitting in a rather good place. My mind is slowly gathering itself and learning to live with this new normal.
This entry might have started out looking like a complaint but I’m truly loving the fruits of this long journey right now. Its just taking time to adjust to what was a major corner turned. I firmly believe that if you keep going, eventually good things happen and this seems to be my year. What did I do? Nothing special, I just kept going because that’s all I know how to do.
In between reading, blogging and having a constantly demanding social media presence I’ve reached a creative plateau but ultimately that’s okay. I’m celebrating books that came out a few years ago and are now finding their success. It’s more than okay to embrace the stuff you currently have published and not worry so much about what’s to come. I have a backlist that I can lean back on and even if I’m not creating anything new right now, the pipeline still has a few more projects. Of course the self help book is just over a month away but right now and probably for the near future I’m just going to enjoy the journey. Truthfully I’m very much enjoying the social element of what has become an engaged social media following. To hear from and speak with so many folks from all over the world has brought so much joy to this journey. Reverting to zero seems like a lifetime away now.
To everyone who has interacted with me recently and those who did buy one or more of my books over the past weekend. Thank you.
Alright authors here it is and due to popular demand the results of my most recent book promotion efforts which took place on the first weekend of April 2021. For the sake of helping a fellow wordsmith we’ll be looking into the basics, what I aimed to do, the results, how I got them and of course factors for success. This will be quite detailed but for reasons laid out ahead.
There might be some new faces visiting this here blog for the first time so allow me to introduce myself if you don’t already know me. My name is Lee Hall, I’m an independently published author from the UK. I have several books available and I am determined to persuade the world to read them – that is and always will be my dream. I’ve never given up and slowly over many years I’ve found some success. My readers and following on social media have been kind enough to keep that dream alive by showing amazing support. It is also my belief that authors should help each other because we are on this journey together so this post is for authors to hopefully gain something from. Let’s dive in…
If you are published you’ll probably know that an author’s greatest struggle is informing the world their work exists. The next challenge is convincing someone to spend money and actually buy it. I know this pain very well and everyone with a book for sale feels it. Unfortunately just saying your book exists is not enough to sell it mainly because our voices aren’t loud enough on their own, so how do we amplify that voice? Through book promotion.
Book promotion is a rather large umbrella that covers many different methods of marketing and advertising. There are numerous ways to tell the world your book exists while also persuading a potential reader to buy it. Some require long term effort while others are instant, we’ll go into some methods below. Before setting out to promote your work it’s important to decide what you want and how you are going to do it along with setting a realistic expectation.
My aim on this occasion was get as many sales as possible for my four books which are all part of the Occult ‘Order of the Following Series’. The first book in that series ‘Open Evening’ would be free to download on Saturday the 3rd of April while the other three would be discounted to 99 cents or equivalent on that day also.
If your book is published via Amazon and enrolled in Kindle Unlimited they will allow you to set your price to free for so many days every period. Free is an effective, please-all method of getting downloads. It doesn’t guarantee reviews or even reads but that’s the gamble with every book sale.
The main method I would be advertising this sale was through various book promotion sites and across my own social media channels. For beginners, book promotion sites are an effective way to advertise books online. Some advertise for free while the better ones you have to pay for. More info on book promo sites here.
In terms of expectations, I envisioned some paid sales for the discounted books while the majority would be for the free book.
Top promo tip: If you have a series available, setting the price to one book for free and lowering the price for the others will drive sales to all books in that series if promoted well for a short time.
Background information: In February I managed to convince high end Book Promo site BookBub to feature my stand alone super hero comedy ‘The Teleporter’. It was downloaded 10,000 times, became a best seller and has got over 100 ratings since then. This is probably important to note because after that promo a lot more eyes have been on me and my work. The aftermath has been rather incredible. You can read about that here.
So this is how things went on Saturday the 3rd of April. After what started as a rather slow day soon took a turn for the better…
The free to download Open Evening made its way around the world with an impressive 874 downloads while every other book I have available sold, this included books that were not advertised anywhere! Now lets take a look at the paid sales that day in a little more detail.
176 paid sales in one day is a record breaking statistic for me. Not only did this smash the previous record of 60 paid sales in one day (2019) but also the monthly record that was 120 (September 2020).
‘Darke Awakening’ took the lead and sold nearly triple the amount it sold on release last year. Overall these numbers are something I’ve never seen before!
Let’s take a look at Amazon chart movement.
The highlight was seeing Open Evening beside Dean Koontz’s ‘Odd Interlude’ via the Free US Occult Suspense Chart.
‘Darke Awakening’ did the best in paid charts by peaking at 21 in the US Vampire Thriller charts. ‘An English vampire book in America’ being in the top 25 of the biggest Amazon market is huge! It was in the 1000’s previously!
‘Darke Blood’ just about crept into the top 50 of the US Occult Suspense Chart, again that was in the 1000’s beforehand.
‘Cemetery House’ managed a solid 52 in the US Occult Horror charts. A respectable number for what was my most problematic release back in 2018. Redemption!
For what was a truly fantastic day continued into the Sunday with more paid sales. This time ‘Open Evening’ started selling at 99 cents. Chart movement is an important thing because it throws books in front of new eyes and puts them alongside perhaps more known titles. This drives visibility for passing trade.
On this day my all time paid book sales record for the month was pushed to 200+ which then got further improved the next day…
As of this screen shot taken on the 5th the total for paid sales in April reached 216.
How I did it
This story is only half told because now we need to look into how I got these results and there are so many different factors as to why this sale was so successful. Hopefully this is the part where some of you guys can get something out of this information.
Normally during a promotional run I focus the advertising on one book but this time I spread that advertising across the series using multiple book promo sites. So here are the book promotion sites and the packages I used for each book:
Free Booksy – Horror Series Advertising Package for ‘Open Evening’ with the series linked – Cost $65
E Book Booster – Advertisement for ‘Open Evening’ – Cost $25
Bookrunes – Advertisement for ‘Cemetery House’ – Cost £25
Robin Reads – 99 cents Discounted Thriller Promotion for ‘Cemetery House’ – Cost $40
My Book Place – Advertisement for ‘Darke Blood’ – Cost $10
Total Cost: $165
This might seem like a lot of money to some but if you are serious about advertising then you need to invest money seriously. My recent BookBub featured deal cost around $250. This sale has turned out to be my most cost effective and potentially profitable!
Top promo tip: If you want to know how effective a certain book promo site is, just advertise with them only.
Factors for success
As you can see the paid advertising focused on the first three books in the series but the 4th book ‘Darke Awakening’ sold the most amount of copies. It is usually priced at $2.99 but the 99 cents discounted price is seen as quite a bargain. This was also the same for ‘Cemetery House’ which is usually $1.99 and was also discounted. Price differential, even by a small amount is a major factor in sales. Supermarkets do this all the time. Folks like to think they are getting a bargain and they were in this instance.
But why else did this promotional run go so well? (this is quite a list but here goes…)
The Basics (again)
Different basics this time but I firmly believe people will buy a book if it has the following things:
A professional cover, an enticing blurb, a unique title and a fair price. If your book has just these things, it will sell eventually, trust me.
Further visuals: Book banners seem to enhance the visual aspect of a book’s cover. I made most of mine through online photoshop sites and shared them through my social media platforms.
Some reviews/ratings: All four books in the series have some reviews and ratings. These take time to get but are very valuable when it comes to selling a book. That star rating is sat just beside the cover, people take it into account. Some promo sites will only accept books with a certain amount of reviews.
Open Evening was free: People love free things. Some folks won’t even think about liking the free thing before they grab it and if one of those books in a series is free, that leads into…
Amazon Series Link: If you are published via Amazon and have a series you can now create a separate product page for all the books in that series. This is kind of a no brainer and if used properly, potential readers will land on that page and they will then see all the books available. On this occasion they saw all the books were discounted.
Having more books, sells more books: If you have multiple books published then readers are more likely to buy from you. This is also my number one book selling advice – write more books. Easier said than done I know but authors with just one or two books, keep going because sales will get easier the more books you have published. Then you can do more things to promote them.
Having stand alone books helps also: I also have two stand alone books, one of which did very well a few months back in another promo. No doubt some folks who read it then saw these books were on sale and took the opportunity to buy one or two.
The sale only lasted a day: While over the years I have ran many different promos they all tend to be for a short time. This creates urgency, a one day only deal will push sales because a sense of demand is created.
The Easter weekend or any holiday weekend is a great time to advertise a bargain book. These days and post pandemic a lot more people are online and more people are reading. Saturday is a prime day for social media traffic and so I used that to my advantage.
The month of April is also a rather special time for Indie Authors because over on twitter there is a thing called #IndieApril where a whole lot of folks come out to support indie books. Which leads into…
A strong and long social media game…
For some years I have been slowly ramping up my Twitter game and the chances are you came from Twitter to read this. In very recent times Twitter has brought me extraordinary results simply because I’ve kept going and tried my best to help fellow authors. Every day I show up and do my best to inspire, inform, entertain and hopefully provide something of value to an exceptional group known as the writing community. I know for a fact they came out in droves to support this recent sale and I’m truly thankful for it.
There is no quick way to get an engaged following on social media, it just takes time and effort. People have to trust you and that takes time to earn. I basically treat it like a job. As long as you keep going, eventually social media gets rewarding. Twitter in particular has a specific psychology to get right. For anyone who want’s to know more about getting better at twitter, here’s a recent guide.
For this sale I took full advantage of the shameless self promo Saturday hashtag and basically spent most of the day present on the platform sharing book banners and links. I manned the bridge and put all my efforts into navigating the S.S Lee Hall Writer through book promo waters…
While the promotion was unfolding I kept my Twitter following informed how it was going and this stirred even more engagement and reaction leading to sales. This also led to further sales on the days after.
Convince folks to buy into you first
Over the years Lee Hall has become a brand of loyalty that supports fellow authors by reviewing and embracing their works. Yes I just referred to myself in third person…
Last year I reviewed 40 plus indie books. Be a player in the game and the game will support you. I tend to speak less about my work and more about others, people see that I’m not just here to sell books, I am here to do so much more and you are so much more than a book link on social media. Be a person first and book link later.
The back story of my story…
Because I have such an awesome audience on this blog and now on Twitter I shared a post about my high school days which were a struggle. That personal struggle is something that inspired ‘Open Evening’ and so a week or so before the promo I shared it on here and via Twitter. It was even my pinned tweet for the week running up to the promo. You can read that post here.
The writing winds of destiny seem to be blowing my way as of recent. I’m not sure if I accidentally sold my soul or something but lady luck is shining on me right now and I’m riding that momentum. First a BookBub featured deal in February and now this awesome weekend of sales that is still aftermathing.
It’s never too late
Even years after its release Open Evening is now being read by my newer following. Books will probably outlast the best of us!
Things eventually align
This journey hasn’t been easy but I’ve never given up no matter the results. Perseverance pays dividends eventually, you just have to keep going. I’ve learned a lot over the years and next month the fruits of such will be published via my self help guide book. I’ll be looking for ARC readers soon.
The true result of a good book promo run will happen long after the actual sales so right now I’m unsure how effective it was apart from the obvious visuals and stats I have shared. Overall I’m pretty happy with how things went.
I’m still getting over the emotional rollercoaster of February’s book promo and then this happened. It’s incredibly humbling to see my books getting sold in the numbers they did. I haven’t done anything special or even clever. Over the years, I’ve just kept going and that’s probably all I am qualified to tell you to do. Keep going. Chase those words and eventually good things come to those who work for it.
I shall leave you with this final graphic which shows royalties that I have never seen before, royalties that have started to turn things towards a profit and for me above all, hope.
Thank you to everyone who supported this recent book promo run and for taking the time to read this. The recent support you have all shown is incredible. You can find plenty of other book promo stuff in the resources section right here.
Book Promotion time… again. Because this whole author deal isn’t going to pay the bills yet but we’re getting closer. You can grab all of my books today at a discounted price but that’s not all…
Open Evening the book where all of this began is FREE to download today only. Its also the opening book in my Order of the Following Series. It might be the oldest book in my theme park, but the line is still one of the longest woooooo!
A short but fun sci-fi story with great world building, action and some laughs…
Ginger is a care free bounty hunter on a mission to Mars where he finds himself getting into more trouble than good and his story is exactly what the title suggests. Even if this tale feels a little brief the science fiction world building stands out and the themes are captured well in this setting. Life is cheap, there’s sex and violence on the surface of this red planet and our cynical hero sees it first hand near enough everywhere.
The setting is paired with a writing style that I found to be executed very well – its a very easy read with some fun comedic elements. It doesn’t take itself too seriously and along with everything else this short book makes for a good read. For what starts out as a slowly paced introduction of this well imagined world soon picks up and is constantly moving forward much like the pages which turn; I was able to read this one in just a sitting.
Ginger is likeable and makes for a different type of hero. It would appear trouble and unpredictability follow him no matter where he goes. His final destination, we’ll have to find out next time as the story ends on a cliff-hanger.
Anyone who enjoys space sci fi with some adult themes will enjoy this one.
The stats are the greatest they have ever been for this blog. This month for the first time we broke the 2000 view barrier. Driven by consistent creative content and a loyal readership (you) this Hall of Information is reaching greater and greater heights by the day. Its almost like things are aligning all of a suddenalthough it has taken a long time to reach this point.
Any worthwhile venture takes time and this blog’s eventual success has proven that. From the initial launch all the way back in 2014 to the many different steps its taken. All of this has been governed by innovation and by that I mean the sheer will to find new ideas that work in reaching readers. Offering book reviews turned a corner although that took at least a year to establish any level of notoriety – only recently have I had to close submissions. And now the next step is upon us.
You can expect even more diverse content as a new era unfolds for this Hall of Information because more and more guest writers are submitting excerpts and articles. We are at a point now where the next two weeks of guest spots are fully booked which tells me we are doing something right. The best way a blog can grow is to produce more content and content that is diverse. I am now outsourcing some of it because only one man can write so much. In the next few weeks you’ll be seeing posts that will hopefully elevate the creators and keep you entertained. My aspiration for the future is to create a network of blogging where more and more writers contribute while also benefiting from the exposure of this blog’s following which is constantly growing. This has been further galvanised by an engaged and responsive Twitter following and I hoping to bring that here.
At the very forefront of this blog is book reviews and author support. That will continue because it is the centre pillar of everything to me only now it will be accompanied by a lot more content that hopes to help others further and inspire readers. We are always looking for new ways to entertain and inform the awesome supporters of this blog and so that next step beckons!
I’m starting to enjoy the whole author social media thing. Twitter engagement has really come into its own over the past few months and my audience seems to be growing by the day. Books are selling and reviews are coming in, not just for The Teleporter but other titles as well. I’m tempting fate by acknowledging my success especially because I said at the very start of this year it was going to be brutal.
I guess if you stick at something and get some experience it eventually pays off. Got to keep going, keep chasing and keep creating – that’s my mantra in recent times and its paying dividends. People are drawn to success and much of this is in the eye of the beholder. I guess perception is part reality although I cannot ignore the statistics which are glaringly phenomenal right now. 2020 was the first full year I had 5 books to promote and they say things turn a corner after 5. While taking the pandemic demand for content in my stride I’ll say that things turned a corner and now the bar is continually rising. A year after that stride, things are going from strength to strength. I’m in a place I wanted to be.
People seem to listen to what I have to say now. That tweeting into the void of invisibility has fallen away. Now my tweets get like by several people, sometimes over a hundred. From where I once stood that’s an incredible feat on its own. I’ve carved this ‘success’ out of helping others and continually producing content while never giving up.
This was always a long game and after a while if you turn around there’s a whole bunch of road that has been travelled. I guess time flies when your kicking ass, especially when you don’t realise you are doing it.