Bookbub Ads – an abject failure

Here at the Hall of Information we are always on the look-out for proven techniques that work on the subject of book promotion. Even though this operation is small, we still try our best to pass on all experiences and results, good or bad for the greater good of fellow wordsmiths looking to get their work out into the wider world. Well it was only a matter of time until a bad one came along, or shall we say a ‘not so good’ one. Right now I’m not angry, I’m just disappointed…

This week I took a dive into the complicated, convoluted world of Bookbub advertising. Now first let me determine that this is not the ‘featured deal’ advertising you can apply for which they will probably reject, but in fact another service via their ‘partners’ site. Anyone can pretty much sign up and get advertising straight away or so they say. 

You are asked to fill in boxes with your book’s URL, and the whole thing is pretty standard if you are comparing to other advertisers. But then it gets a little complicated as you are asked to find an audience who will potentially click on what is essentially a thumbnail sized pop up that will appear in their inboxes the next time Bookbub sends them a circular. This is essentially what the advert is, a small pop up of your cover and 60 characters to hook someone into clicking on it. Did I hook someone? Anyone? Just one person? Find out below…

It isn’t really explained whether broad or specific audiences are preferable. Specific would target individuals most likely to buy I suppose? When I reached the green area it suggested I’m on track (unlike the example below) and so after putting a few Darke Blood related author tags and genres into this targeting thing, it seemed to be happy.

borad

Next you are asked about date ranges, budget and then of course more complicated things known as ‘Bid’ which is an impressions based of clicks budget – again very convoluted for the layman author looking to sling a few ebooks. I selected a continuous option because the ambition in me just imagined the sales rolling in…

So after fudging around with the figures – figures I cannot show you because Bookbub have already deleted the campaigns I put on pause – I was ready to go. My first campaign looked a little like this…

Daily Budget $15 

Bid ‘CPM’ Budget $9ish 

_________________________________________________________________________________

dfw-lh-db-cover-ebook

 

There are more than shadows lurking in the darkness…

(Imagine a jazzy background)

 

 

Buy now

 

 

______________________________________________________________________________________

I guran-damn-tee somebody who stumbles upon this here post, even in ten years time will click on that buy now button, but when my ad ran for 24 hours, with over 200 impressions, not one person clicked on it…

Ok, so maybe it was me, not being able to navigate the system probably. So the very next day I tried again, and changed a few things. By lunchtime I was done. No clicks and me left wondering what I did wrong, like everyday… I don’t have time to figure out over complicated advertisement algorithms, and maybe you do, but I’ve got books to write.

My total spend on this abject failure was $17.69 and I know for a fact I can get book sales for less than that. In fact I have, with my Bookbub featured deal last year I spent $86.00 and sold 66 books that day. But the many other promo sites I’ve used have given me a way better return.

My advice would be to go elsewhere. Of course my book promo lists/results can be found in the many posts I have put out there previously. Here are a couple of recents:

Book Promo Results March 2020

Book Promo Results September 2019

Final Thought: 

Straight after I was done failing at Book bub ads, I cobbled together this little mock up via an online photo shop site. Seeing as I just got a fresh review, I quoted it and then put it up on the Tweet machine.

Image

As you can see the results are 3 times better than bookbub ads, and not a dime was spent…

tweet

The moral of the story, not all advertisers work, and neither do I… Be wise with your money and don’t just dive into something…

Weekly Writing Inspiration…

Because if I can do it, anyone can so how about some motivational propaganda to start the month of right! And let us start with some very wise words…

20200701_094731

Darke Blood got it’s latest review via Goodreads; this has been especially rewarding after new marketing idea!

Image

It’s a bargain, but I’m not so sure about the story….

Image

soshaldistancing

AMIRIGHT….

Shout out to S.D McKinley for this awesome review of Open Evening

OE review

Word of the month…

Image

And Finally, ‘Every Stephen King Book; even the ones that aren’t macabre or supernatural still finds a way to be depraved…’ 

Image

Have a good rest of the week, and have a good month! Rock and roll man…

Undertaker: Last Ride – Review

To seek out closure in any aspect of life is a truly rare thing. For any performer to willingly let go of the spotlight and a sold out audience is something rarer. In professional wrestling many have never been able to close the door on their own terms and to be able to do that, to end a legacy and tenure on one’s own terms is something that doesn’t get seen very often. 

For those who know me will know that the pageantry and mystique of professional wrestling has had a place in my heart since before the years I ever aspired to pen any book, or write any blog but still to me wrestling is story telling. When it’s good, it’s awesome and of course many will laud the bad’s of an industry that once upon a time I aspired to get into. We’ve all heard of the premature deaths, or various scandals of new and old, most of us have even done a few laps on the whole ‘fake’ contemplation racetrack. The truth is wrestling is a performance; something I always dreamed of doing.

WWE The Last Ride: Who Should Be The Undertaker's Final Opponent?

Of course I itched my performing scratch big time by swapping out the ambition of stepping between those ropes to treading the boards and taking in the spotlight via theatre instead, and even though my ten years as a performer don’t compare anywhere near to most who have any type of career in pro wrestling, I can fully relate to the addictive nature of what performing is. For me and quite fortunately I had always been eyeing up a way off the stage, to have my day and be done, then to find a way to escape the pressure of learning lines, wearing goofy costumes, dealing with performers who don’t take things as seriously and of course risking my own mental health to stand up in front of strangers. That escape came in the form of script writing and so I haven’t fully turned away from performing but taken a diagonal turn towards new challenges. But most importantly my escape from performing was both peaceful and final. It was the ‘Star Wars’ ending, it was closure.

The Undertaker is a name that sits in the very upper echelons in the realms of pro wrestling. It’s a character that has never really been broken or had any type of backstage lid lifted upon it. There hasn’t been any ‘shoot’ type interviews over the many years by the man behind the ‘gimmick’ Mark Calaway who has operated, since 1990 mind, when the likes of Hulk Hogan headed match cards. Luckily for me I managed to see the Undertaker way back in 2009 when at a Smackdown taping in London where he faced off with the Big Show and yes his entrance is as awesome as it looks, even from the nose bleed seats…

Quite recently the WWE network has premiered 5 special and ever so candid documentary style interviews with the Undertaker in the form of a series called ‘Last Ride’. Each episode follows the Undertaker who, without many realising this really is his final ride and crowning piece to a thirty year career. It goes into depth about the feelings of a man who has gone round and round in his time in the squared circle.

Much of the theme focuses on family. The Undertaker has kids and a wife, Michelle McCool – a name fans of the female wrestling movement will know and you can see the strain it is putting on her concerns for a man who might not know he is at the end of his career. During these 5 episodes we get a roller coaster ride as it covers his final years and matches with have been rare occasions of recent, from his initial ‘retirement’ moment against Roman Reigns at Wrestlemania to the few special exhibition matches that didn’t go too well; Bill Goldberg comes to mind. There is even some in depth look at the ‘streak’ where the Undertaker went 21 years without a loss at Wrestlemania – something that should have never been broken in my mind. In a sense it just goes round and round on a somewhat damning repeat for the Undertaker who is either looking for redemption in one match or finality in another. This vicious cycle is something he must break to find some finality.

10 Things We Learned From WWE's Undertaker: The Last Ride (Final ...
Without giving much away because even on this blog spoilers matter, the whole docu-series is well worth watching, even for the casual fan of wrestling, like me I don’t tune in much these days. You’ll see wrestling in a different light and through the eyes of a man who has been there the longest. ‘Taker’s interactions with others backstage is seen for the first time along with his emotional journey of seeking closure, it really is gripping. Those with their ear on the Twitter verse ground will know the Undertaker has used this show to laud his perhaps final retirement, and whether or not he is going to stay away from the spotlight and squared circle, this show has been the vessel for a great ending of a great career in performance, sports entertainment and the culture of wrestling. For the Undertaker it has been closure.

 

 

The stories that inspire us – Skyrim

The stories we read, see and hear sometimes leave a lasting effect on our lives. Stories inspire us to be who we are. They shape our own journey and can take the mind anywhere. There are some stories that effect us so much, they even shape our future…

Buy The Elder Scrolls® V: Skyrim® from the Humble Store

I firmly believe that Skyrim may be the greatest video game ever made and stay with me here, even if you aren’t a gamer because there are very few video games that give players their own licence to shape their time in a world that is wholly interactive, beautifully constructed and most importantly immersive.

From the epic introductory music that leads into an ensemble of visual and audio beauty Skyrim follows the typical chosen one trope where you, the player are thrown in to a ‘Tolkienesque’ world of being a second coming who is able to face a returning ancient threat; dragons. How you walk down that path is entirely up to you, via magic, via combative brute strength or perhaps sneakily and stealthily that choice falls upon anyone who takes on this game making every journey unique and different – something all games stride to succeed in and maybe Skyrim does that the best and that is what sets it aside. No matter what action the player takes, the level system is counting, adding exp and shaping your character based on what it does in the world.

You can learn magic in detail, from conjuration to restoration but the real magic is all around. The end of 2011/start of 2012 was mostly a wonderful time in my life and perhaps that romanticizes the memories of when I picked up this game and took my first dive into this genre. Although I came late to the RPG genre at 22 I have certainly made up for it over the years with three Fallout games but for me it all started with Skyrim and I have decided to reignite this blog series because I have been playing the remastered version of the game on PS4 over the past few months and it reminded me of how beautiful this game truly is. Lockdown nights have been a breeze with Skyrim as a companion.

Skyrim Wallpapers 1920x1080 - Wallpaper Cave

Visuals of rolling hills covered in snow, tundras drenched in sunlight, mountains, sea and castle dominated cityscapes. There is no shortage of picturesque backdrops in this open world where anything can happen while the player chooses to do anything they like. Join one of the many factions from a secret sect of werewolves to a guild dedicated to thievery. Many a tomb await filled with the dreaded Draugr or it could even be an old castle filled with undesirable raiders to the ruins of an ancient civilization now populated with those pesky and tough Falmer. The game is a living and breathing work of art all of which can be further crafted by the player.

The actual gaming experience can be anything that player wants, you can pursue the main story line if you so desire or just go anywhere else the path leads you. Eventually destiny of an intricate and layered quest system will pull you in the right direction. What inspires me the most about Skyrim is the freedom for the game to let it be whatever the player wants it to be, the sheer scale of this production is on the grandest of scales and for that and to me it resides in video game greatness.

Can you name a story as accessible and immersive as the one of the Dragonborn? 

Best books I’ve read this year… so far Part 2…

Because one measly blog post isn’t enough to cover the great books I’ve been immersed in during the first part of 2020 – year of the shit storm. And let’s face it, I love a sequel, I can’t help but leave the door open and in this sense it’s for the greater good of books so here we go, let’s dive in to some part 2 of best books….

The Girl Who Loved Cayo Bradley by Nina Romano

43986341. sy475

Westerns have always captivated my imagination. From the likes of John Wayne and Clint Eastwood to the modern television epic ‘Westworld’ and even the final part of my all time favourite film trilogy Back to the Future Part 3. I’m a connoisseur of modern country music and have even dabbled in possibly the greatest video game story ever told which also happens to be a western; Red Dead Redemption 2.

With that in mind, it was only a matter of time until the right book came along and The Girl Who Loved Cayo Bradley is just that. Authentic history meets romance that spans over some years during a time in America where the modern world is still emerging. Nina Romano has constructed an epic tale of love that delves into Native American culture complete with the sights and smells. The love between the main protagonists is perceived as destiny and that’s how I saw it anyway. To quote my reviewIt’s both poetic and sometimes poignant while even being brutal in parts, of course the old world was back then and you cannot fault the factual elements that are intertwined with the fiction…’

‘The Quest For The Sun God’s Tomb : The Willie Abrams Saga’ by C.J Evans

45916135. sy475

Continuing with the historic fiction theme we’re going a few years ahead to a post WW1 world where a pair of american veterans are living out their retirement in Cuba (booze was banned back home). While it seems to be the ideal life, the sun, the sand and the daiquiris, history soon catches up with Willie Abrams. It’s part treasure hunt come rescue mission with a little dusting of Indiana Jones – if he went to middle america on a mission to find an artefact and use it to bargain for an old flames release. And quoting my review; The Quest For The Sun God’s Tomb is an easy to read tale of action and adventure guaranteed to keep readers interested all the way to the end! This one will definitely whisk you away for a while!’

‘Scarred’ by Damien Linnane

52916432. sx318 sy475

We’re going down the crime vigilante rabbit hole now with ‘Scarred’ by Australian author Damien Linnane who has put together a unique and sometimes violent tale that will question your judgement of justice. There’s a conflict in the story that runs throughout – that being whether or not the actions of the MC are right and wrong. To quote my review‘there are so many messages within the story such as revenge not always being the answer and the true morality of justice…’ 

American Blasphemer: A Novel by John Matthew Gillen

53551587. sy475

This story captivated me like not many books do and I’m afraid that’s all I can say because ‘American Blashpemer’ is the first book I have read and reviewed for Reedsy Discovery and because it was an ARC, the review will be coming very soon, but trust me you don’t want to miss it!

Life Signs by Christina Engela

PHIS#2 Life Signs by Christina Engela - cover

The sci fi stories of Christina Engela appear quite frequently on my shelves, they are both fun and in good supply. Like the many of her books I have reviewed in the past ‘Life Signs’ deserves a shout out as well as the wider Panic! Horror in Space series. This one is a trio of stories that tie into the wider world of space, horror and even some comedy. To quote my review: ‘From poignant to quirky and fun, these stories pretty much cover everything that Engela is known for with a writing style and depth that will draw you in…’

‘Mr Mercedes’ by Stephen King

21068108 

Okay it may not be an indie book but sometimes we all need a break to switch things up. I bet Superman even has cheat days, not that I am comparing myself… plus I had this in paperback on my to read shelf for quite a while. Now I know, it’s Stephen King and if you tune into his twitter, we can probably describe his tweets as ‘interesting’ at best, he’s not quite at the J,K Rowling level yet but he’s on his way, the less said about that, the better….

Mr Mercedes is outside of the usual genre we all know and ‘love’ King for but he still manages to retain the depravity and the places he’s willing to go in order to tell a good crime story. That being retired detective who has let himself go is taunted by the criminal he never caught. It’s very readable, has a few gasp type moments and overall worth a look. You can check out my full review here

And so that wraps up another Best Books blog post. Of course there are still some other books which didn’t get a mention, so look out for them! Peace out, thanks for reading, stay safe… 

 

Best Books I’ve read this year, so far…

Whoa we’re halfway there… but I suppose with all that’s going on, living on a prayer is out the window… but books aren’t and no matter what shit storm is going down out that window, the Hall of information vowed to carry on and carry on is what we have done!

Now that we are halfway through 2020, I am also half way through my TBR list and so here’s a breakdown of some of my best reads so far…

 

‘Dead End’ (Clown Conspiracy Book 1): A Short Thriller’ by Mallory Kelly

 

dead end

Short books don’t get nearly enough credit especially when they do everything a longer book can. This series known as the ‘Clown Conspiracy’ is like a bunch X-files episodes that all carry the same chilling clown type theme but branch out in story with individual arcs in each addition. From this first one I was hooked and went back to the series over the past six months. Give short reads a chance! Here’s my review from January

 

‘Nocturnal Farm’ by Villimey Mist

nocturnal farm

Vampire stories are still very relevant today, even more so when they break the usual mould and take a path less travelled like Nocturnal Farm which is the sequel to Nocturnal Blood. Book one was a chase style story that introduced the universe while this one represented more of a rescue effort while uncovering more of the vampire world already introduced. The MC is a sufferer of OCD and anxiety, but it’s not glorified or exploited, it’s highlighted in a brave and original way.  The Nocturnal series is definitely the one to watch right now as more sequels are planned! My full review is here. 

Break Them All!!: A Modern Era Awakening! by DRTao

48720608. sy475

The Hall of Information proudly takes on books from all corners of genre. Fiction or non-fiction we’re happy to read them and this unique self help book can best be described as ‘A unique mind opening insight into breaking the shells that govern our existence…’ and that’s taken straight from my review.

Break them all can be picked up by anyone looking for a little more insight into their own mind. It’s written in that accessible way and like I said in my review It’s intelligent but easy to take in and highlights how to see things differently and perhaps not the way we usually see them.’

Nightjar by Paul Jameson

39991159. sy475

Every now and then a true literary gem comes along and this one took me by complete surprise. So much so I had to drop mostly everything and just read it cover to cover. Nightjar can best be described as something between folklore and fantasy while being written in a classic literary style. It’s a fresh story with an oldie style and that will take you back and it’s a combination that makes this one a potential read of the year! Trust me, check it out, my review is here…

Swinging Sanity by N.F. Mirza

44172434. sy475

And now some poetry because every reader’s list should have some on and mine is no different. ‘Swinging Sanity’ is a deep and sensory collection of poetry, by that I mean it’s  an emotion fuelled account full of feelings that covers a range of subjects. ‘From self harm, depression, anxiety, loneliness, love, individual suffering and pain to everything else that centres around our sanity, you’ll see it represented here without any reservations and with honesty – something the world needs to talk about more…’  Check out my full review here…

The Band Director’s Lessons About Life: Volume 1 – 50 Parables on Life’s Performance Cycle by Donald Lee

50052263. sx318

The Hall of Information was approached directly by Donald Lee who introduced his work and it didn’t take much to convince me to check it out. This collection of scenarios serve as parables related to the teaching of music that reflects on lessons learned. The subject matter ranges from time management, knowledge, belief, having fun, performing, forgiveness, failure and so much more (50 in total). This is a book that’ll make you think and hopefully motivate you to be better in the same sense. My full review is here…

Memories of Mars: a Novella (Custodian Library Archives Book 1) by Colin Yeoman

38106336. sx318

I cannot stress how good short books can be when they are good and Memories of Mars is one that caught me off guard yet again. Part science fiction and part literary ficton, this brand of ‘Fringe fiction’ faces the age old question about our origins and that of the red planet’s. To quote my reviewColin Yeoman has cleverly fused real elements of biological transmission experimentation with the human memory which possibly fills in the gaps of our history in the universe and more specifically Mars which is wholeheartedly original…’

And so that wraps up my ‘best books of 2020 so far’ but there are a stack of great reads I did not mention as I am saving them for the yearly review. Thanks for stopping by!

The Paris Rescue: The Willie Abrams Saga by C.J. Evans – Review

Action, adventure and history; a combination that makes for a good read and sequel…

50315259. sy475

The story of Willie Abrams continues and this time he must face the place that haunts his war time past, peacetime France. We’re taken specifically to the city of Paris on a rescue mission first planted in the previous outing. This time around Abrams is accompanied by long time friend Banesfield and of course old flame Julie who’s father they are looking to save. They carry a dynamic and likeable chemistry that fits well into the the genre which has action, deception and twists.

From the Eiffel tower to the catacombs below this adventure spans the city where the trio team up with someone they first thought were adversaries making for a unique scenario where Julie wants her father returned safe. It becomes a sort of cat and mouse chase that is capped off with an action packed shoot out.

The Paris Rescue is a fun immersive read with a satisfying feel good resolve while also nodding to a potential sequel.

4 Stars 

Weekly Ramble #73

I’m off booze. Abstaining from excessive snacking. Taken away the junk. But still scales you deceive me with your consistent high numbers… Is this lock down fat more stubborn? Is the increased amount of running not enough? What else do I need to do in order to get that number you deceive me with down, you dirty deceiver… 

There ain’t much to get out of bed early for in these times. To go running so I don’t get heat stroke or have to cross the damn street because everyone and their mates dog has taken up walking. I get up for that and for the weigh in with hopes its less than before. Still the results aren’t happening. I’m literally running distances I haven’t since the beginning of my twenties. Injuries throughout the past ten years kept me back but now I am bombarding this campaign with good stuff.

Do I have to take away everything nice I eat and drink in order to drop just one measly pound. Just one less than yesterday please. Must heaven and earth be moved for just a slight decline in numbers?  God I’ve never been so damn hungry…

Let’s talk about… Bad Reviews

It’s a fantasy to think everyone is going to like your writing and as soon as you become active in the social media arena or have achieved publication, that work no longer belongs to you.

SUCK IT UP, BUTTERCUP! How to Handle Bad Book Reviews (Hint: Do ...

Dealing with reviews of all types is a letting go exercise trust me and this relates to the coping mechanism I have in place when someone calls bullshit on my work or fixates on something arbitrary that spoiled their reading experience and totally didn’t grasp what I tried to achieve in writing…

I could go on, but you have to accept that firstly be proud of your work but remember it’s up to everyone else to interpret the words, so to cope you must let it go man… 

There isn’t much you can do to stop bad reviews and how exactly does one define ‘bad’?

Again we mustn’t dwell on content of the review but look past it towards coping because this stuff like most publishing ‘success’ is in the eye of the beholder and you’ve gained that review because someone took the time to read your work and perhaps even found it via their own accord.

Criticism is a sign you are a known entity in your field and so let’s look at why someone could have left a scathing review by analyzing the type of review it is… (I may or may not have received some on these…) while also sourcing a solution or at least a way to cope.

The Revenge /Retaliation Review 

This type of review is most probably a direct response to something you’ve possibly reviewed or called out as bad in the past. The person has taken it very personally and so they’ve taken that and converted it into a short but very insulting review. It could even be borderline abusive and compulsive and is highly unlikely that they’ve actually read your work. There’s probably nothing in the review that relates to the story.

Solution: Oh boy, integrity is the word here. That investigative blog post you wrote has backfired a little… or that review for a book you didn’t like has opened a can of worms…

Look at it like this; you have work published which is just a vulnerable outlet for someone to retaliate. Stand strong, take a breath and know the person just left these words to be spiteful. If it is abusive and on Amazon, you can always report it or if you have the tact, maybe take down whatever triggered the review. But as I say, have some integrity, this type of review will stick out like a sore thumb and most likely not be taken into account by readers. Let it be.

 The ‘Fixation Excuse’ review

Every now and then someone will take on your work and deliberately go looking for something they can use to bash it. They will fixate on something that happens in the story and won’t be able to look past it. Maybe you’ve used a slang word or god forbid even a swear word that they just cannot forgive. Did your character do something out of character? How dare they… Even in this world of adults writing books, some reviewers will lower themselves to childish levels just to not like something.

Whatever they’ve fixated their excuse upon means they probably haven’t grasped the story you wrote – they most probably know fuck all about writing either…

Solution: That book bloggstagrammer you gave a free e copy to has backfired big time! But use it to your advantage. Console in your twitter following and watch people come swooping in to put in the save because for every two star review I’ve got and bunch of better reviews came after. These type of reviews make great material to use for marketing trust me…

I even responded to such a review via one of my weekly ramble posts which got a serious amount of views. Of course you want to see that now don’t you? It’s here...

The ‘wannabe columnist/scholar’ review

Who Gets to be Called "Scholar of Islam"? | The Muslim Skeptic

this picture makes me laugh

There’s a special place in reviewer hell for people who want to ultra analyse stories and find every possible flaw while also trying to be a scholar when comparing your work to others. They would have read your work in its entirety but would have also dissected it like it were a final dissertation or essay about the themes of an avocado…

Trust me when I say there are people out there who try to out write and even try to look more intelligent than the writer by being rather overindulgent in their words. They might even use the phrase ‘diablo ex machina’ to describe your debut novel – whatever the fuck that means… other words that frequent are: archetype, participles, and apathetic.

Solution: Sit back and laugh at how much effort they’ve put in to try and appear like a scholarly critic. I will say this once and once only THEY ARE JUST BOOKS!

But seriously you will need to look at the star rating to tell if they liked it. Treat it like a one off…

The ‘Did they like it or not?’ Review

Okay so we’re moving into the realms of comedy now which means these types of review are a lot easier to swallow. This review may appear in many types of form but will include an introductory compliment before a ‘not my cup of tea’ type insult before more compliments along the lines of ‘I didn’t like this one, but I will be sure to check out his other works although he’s a pig…’

You’re left thinking ‘did they like it or not’ and well the solution is this…

Solution: At this point who gives a shit if they liked it or not, they left a review which will contribute to your Goodreads stats. Thank you kind or unkind stranger…

Final Thought and The ‘Dont’s’ of bad reviews

It’s cliche to say but don’t respond to any type of review directly. Good or bad stay away. If you are particularly bothered by it then do blog, tweet and shout about it. Reviews are the pipeline to publicity for your work. Embrace them even the ‘diablo ex machina’ whatever that means ones, even the bad ones and remember like a balloon filled with helium, letting it go means it will disappear. 

You just need to find a way to cope and then all reviews will have a positive outcome,

Thank you for reading. How do you face ‘bad reviews’?

No ‘diablo ex machinas’ were harmed in the making of this blog post… 

 

 

 

 

 

 

 

 

Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought its best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

What is social media? Here are 34 definitions… – Econsultancy

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my Facebook page and give it a like becasue that’s the place where I give away books!