Book Promotion Results – September 2021

I’ve been promoting my books again and for the first time I had seven to play with. It is my belief that the more books an author has, the more promotional things one can do with them.

September 2021 served as a milestone month for me as it is five years since my words first graced publication. It is also a crucial month for many of my books as their genres tend to pick up around this time of year and look at that – a promo tip in the damn intro, horror, thriller, occult, spooky, ghosts, gothic – all of these start selling rather well from Labor Day onwards – that’s a public holiday weekend over in the US and for me the spiritual beginning of spooky season.

Like all of my previous book promo posts this will look into my plan, my results, how I got them and of course the most important part of any book promo – the longer term results. That’s part of the reason why this post has only just dropped, exclusively first on Patreon and then to the awesome followers on my blog. Let us dive in!

Aim/Objective/Expectation

In any type of promo run its good to set out an overall aim while also setting a realistic or at least an achievable expectation but first of all and for beginners, what do I mean by promo run?

To me a book promotion run is when I advertise my books in order to sell them over a short amount of specific time. There are many inputs and ways to promote books and my process consists of paying for some advertisement every quarter or so while also reducing my prices to hook in new readers for just a few days. This quarterly or so method keeps sales from completely tanking to zero and while I am continually active on social media, newer readers are in theory always arriving onto my authory shores. I tend to sell books regularly via social media or mostly Twitter but not in huge numbers so I like a nice burst of sales every four or so months.

So on this occasion I would be running two price promotions simultaneously.

  1. The e version of my debut high school creature feature horror ‘Open Evening’ would be Free to download celebrating five years since publication, for one day.
  2. And the rest of my e books (6 others in total) would be reduced to 99 cents or equivalent for the whole of Labor Day weekend. In this category there are some books which are stand alone and others that are connected to ‘Open Evening’. Most of which are spooky season appropriate or popular all-year-round sellers.
The first copy of Open Evening has aged less than the author…

Promo tip: Setting one book for free and advertising it will bring eyes onto all other books if you have any. Time and time again I have sold other books on my shelf while another was free. Discounting these titles pretty much guarantees some interest.

My overall aim was to sell as many books as possible to try and make an effort towards paying for the advertising I was going to use.

The Results Pt.1

The results of an effective book promotion run will last for days after the initial advertising dates but Pt.1 will look into the results of the first few days. So first of all let us look at the total.

As you can see the blue bar represents the free downloads for ‘Open Evening’ which managed 377 in one day across 6 different territories.

So that day broke a new record for me personally. This is the first time all 7 of my books were downloaded in 24 hours and every other book on my shelf although discounted made paid sales on the next day also.

Paid sales for Labor Day weekend are as follows below with my newest release and self help authoring and blogging guide book ‘Consistent Creative Content’ being the top seller followed by ‘Darke Awakening’ my newest release after ‘CCC’.

131 Paid sales makes September 2021 the 2nd greatest month of all time for sales. The 1st being April 2021 – you can read how I got those numbers here.

Let us briefly look at some chart movement which is an often overlooked part of these promo runs because good chart movement equals more visibility from passing trade.

Seeing as it was my top seller of the weekend ‘CCC’ made the best progress by hitting #10 in the Amazon US Writing Skill Reference chart which is a huge achievement because this chart is super competitive. I’m talking authors who do TedTalk’s normally head up the top spots.

Overall. I was happy with the sales of this weekend which led into several days after of sales which we will look into soon. But first let me break down what I did to get these numbers.

Methods of Promotion

My biggest tip when it comes to advertising books is to invest money. If you want serious results then you need to advertise seriously by spending. This is probably why I do this every four or so months. These days, I let my royalties accumulate and put them into advertising. It is also worth noting that being an indie author isn’t my primary source of income so I can afford to make losses financially with these promos – but to me there are no losses, just opportunity to find more readers and gain more traction as an author in the market – that’s what I’m really paying for.

Here are the book promotion sites/services I paid for:

Open Evening‘ – Free Booksy Horror Series Promotion. Cost $65 and this gives you an option to link all 4 books in the series which I did.

Consistent Creative Content

Bargain Booksy 99 cents Promotion. Cost $30.

Bookrunes. Cost $25

The Teleporter

E Reader News Today – Humour Category. Cost $45.

Book Doggy. Cost £20

Total Advertising Cost: $185

As you can see my budget focused on evenly spreading the advertising. I could have run ads for every individual book but these three at the time were my most popular.

What else did I do?

Of course advertising via book promo sites is just part of my efforts. I also put out a blog post on here and various tweets throughout the weekend sharing various visual things. My Twitter following is over 15k which is a big opportunity for book sales. For those visual things I used these book banners in particular:

Book Banners are relatively easy to put together – I make my own using free stock imagers and Pixlr. Banners add just that little extra dimension to the visual appeal that may grab a potential readers attention.

The Books in my Order of the Following Series also have their own series page on Amazon – this helps for whole series visibility especially when one of the book in that series is free and the others are discounted.

Random Promo Tips:

Most book promo sites will ask you to include a brief description of the book that isn’t just the blurb. This is an opportunity to get creative and even mention that it could be a part of a series or that the rest of your works are currently discounted.

On social media think about terminology such as ‘For Today Only’ or ‘Exclusive Discount’. Stuff that embraces the gimmick of selling and stirs impulse. I always run a promo for just a few days to add a sense or urgency. Although Amazon will let you run a free promo for up to 5 days, 2 is enough.

Weekends tend to work really well post pandemic and so I like to include at least a Saturday as there is way more traffic online.

Existing reviews for a book really help sell more books – this is part of the reason why you see me put out a weekly Tweet saying how important reviews are. Most of my books have at least 15 reviews. This helps, big time!

The more books you have, the better things should be. Having just one or two books is much more of a challenge as readers tend to gravitate towards authors with more releases so get writing those books. This deal gets better with time.

The Results Pt2

Now it may seem like a paid quite a large sum to pay for some advertisement but all promo runs aren’t just about sales. Let us take a look at the most important part of a promo run – the aftermath…

From the 2 days before the promo and to the 8 days that followed I had at least 1 paid sale. This is 10 consecutive days of paid sales and new record. As you can see the rest of the month sales of the paid persuasion trickled in. Now if we compare it to the month previous…

The coloured bars may seem bigger but the numbers are drastically smaller for that month previous and this is just one of the things I am paying for with this promotion – extended visibility which in turn drives so much more.

September 2021 almost became another $100 royalty month and its not quite covered the cost of the promo but still a good portion of it has been recovered. Now let’s take a look at the wider scope in terms of royalties…

This 90 day graphic looks a little more promising but sales is not all that I am paying for because there is something else these promos drive and they are gold dust to authors and maybe worth more than a lot of money.

Reviews started appearing a few weeks after the promotional run, in fact 8 ratings for several different books came from this promo run which is a new monthly record and confirmation that this money investment was very much worthwhile. You can read a breakdown of the other reviews here.

Final Thoughts

Making money, getting more reviews, and sales takes time to master in the world of book promotion and this post is only just a snippet of years worth of work I have put in to figure all this out, that is without mentioning the work that goes into writing more books but, there is hope because this post above all shows that indie authors can sell their work and make money from it.

To me, book promotion runs are just a portion of what I do, perhaps even a small slice of a much larger cake that includes social media presence, blogging, reviewing other authors books and being a brand. There is always some work to be done in order to sell my brand and my works and remember that the more social you are on social media, the more someone will notice and eventually invest in you. Build trust and engage with others, that sells more than anything. Thanks for reading and peace out!

Exclusive Excerpt of ‘We Watch You’ by N S Ford

Introducing author N S Ford who shares an exclusive excerpt of her thriller ‘We Watch You’ which is currently available for pre-order.

The Watcher

I never fail to be amazed at the human capacity for self-delusion. You tell yourselves that everything is all right, when the case is clearly the opposite. You pretend that nothing out of the ordinary is happening, when the evidence is in front of your eyes. Even if you did grasp the truth, there is nothing you could do about it. It is better that you never find out.


Do not ask too many questions.


We watch you.

Chapter 1

‘Hello? Are you there?’ The recorded voice pauses. ‘Maybe you haven’t seen the news today…’

There’s a stifled sob.


‘Lauren. Something really bad has happened. We need to talk about it. Please call me back.’


End of message. I stare at my phone. I can hardly believe that the caller is Jess. Her voice is too strange. Panicked, unfamiliar. I check the number, just to be sure it’s her.


Yes. Jess called me.


Shivering, I wrap the towel tighter around my body. My wet hair, recently combed, clings to my neck. The night sky seems to press at the steamed-up windows. I want to push it back. Closing the blinds, I worry over her words. ‘Something really bad has happened.’ Jess is normally so confident, ready for anything. What can have caused her such distress? If I hadn’t been in the bathroom when she called, I would know by now.


I put my phone down on the bed. I think about Jess.


We’ve been best friends for a long time. Since nursery school, in fact. Twenty-five years of friendship, supporting each other through all kinds of troubles. She’s always been braver than me.


‘You’ve got a heart of steel,’ I said to her once, after one of her break-ups.


‘I know,’ she’d said, smiling. ‘No one can hold me back.’


The number of friends I have can be counted on one hand. I find it very difficult to forge new relationships. It’s easier to stick to those I’ve grown up with. I know Jess extremely well, which is why I’m even more disturbed now that I’ve heard the message.


There was something else in her voicemail. Fear.


I’ve never known her to be scared of anything before.


My apprehension grows. I don’t want to call her, I don’t want to find out what’s happened, but the longer I hesitate, the more nervous I’ll become. Just ten minutes ago, I was so pleased with myself after completing a 5k run without stopping. As I soaped my aching body under the shower, I was thinking that I’d earned the pot of chocolate mousse which was waiting for me in the fridge. Now, the happiness has gone. The hunger has gone too, replaced by dread.


Reluctant, I reach out again for my phone.


I flip open the red leather case. My legs are weak. They won’t support me, so I slip clumsily to the floor. The wooden boards are harsh beneath my knees as I scroll through my news feed, my index finger pulling up and discarding the latest headlines. I shift to a cross-legged position and the towel loosens, leaving me exposed and chilly.


The national news is the same as usual. Another fatal stabbing in the capital. A terrorist plot foiled. An inquiry into an abuse scandal at a care home. All very depressing, but nothing that justifies Jess’s message, nothing that stands out to me. I move on to the local news.


Straight away, I see it. Today’s top story for the county.


A photo of someone I know.


‘No,’ I whisper.

This is an exclusive excerpt of thriller ‘We Watch You’ by N S Ford which is currently available for pre-order here. You can also find N S Ford across many different social media platforms here.

Birthday Book Discount

Hello loyal followers. Today is my 32nd Birthday so I’ve decided to significantly discount the price of my authoring and blogging guide book Consistent Creative Content. I know many of you either write, blog or spend some time on social media and this guide will help you with all three, plus it’s available today for a fraction of the price.

Thanks for the support, rock and roll man!

Super Fun Happy Book Discount – Today Only

Yes kind reader you read that title right because today and today only you can grab my recently released self-help authoring and blogging guide book for just 99 cents (or equivalent)!

This is a one-time super fun happy book discount* and it is unlikely we’ll ever see a discount like it again. The usual price was $/£3.99 and today you can download the book for a fraction of said price. Click on the banner below for the Amazon product page and if you need a little more persuasion there are few things below which might be of interest!

* Super fun happy not included…

A few things that might be of interest…

You might be thinking yes that’s an awesome discount but where’s the real sales pitch other than a discounted price and I’m with ya so here’s not one but two exclusive excerpts of Consistent Creative Content…

Exclusive Excerpt One – the introduction which sets the pace…

Exclusive Excerpt Two – A basic guide to Twitter which is just a taster of the other social media guides within…

Still not convinced?

Well other than telling you that this book is basically a series of things I’ve learned over the years to find success I am happy with, I can only really share recent reviews, so here they are…

The Tweet Machine Basics for Authors and Bloggers

The world of social media is the glue that holds all of my authoring and blogging efforts together. In particular, Twitter is a weird and wonderful vessel that sails the seas of social media and can be used as a valuable tool in both marketing and finding your own crowd. Everything I’ve learned from the Tweet machine can both be applied to all writers and bloggers who make up the wider writing community.

To begin with, my advice for any prospective writer or blogger is to get yourself a Twitter account. The potential reach you can achieve doesn’t compare to anywhere else, so if you aren’t on Twitter you will most probably struggle to reach potential readers.

You’re going to need a handle (username). This can be creative or simple. Both work fine and yet again another important attribute outside of the trio looms.

To give yourself the best possible chance at Twitter success you need to be honest, friendly and decent. Why, you say? Because that’s how I got several thousand followers in just a few years, so you need:

A real profile picture of yourself;

A friendly bio that describes who you are, what you do. The more inviting, fun and friendly the better;

A pinned Tweet – a tweet you can put at the top of your profile that relays what you currently have available/currently writing, what’s coming soon or even a link to your book or blog;

To engage with others by commenting, offering help and advice, being friendly, supportive and decent;

To be honest. Trust me most twitter types are drawn it.

This also includes a following strategy that consists of:

Following those who follow you;

Unfollowing those who no longer follow you;

Following those who interest you.

Now you might be asking what exactly do I tweet about? My mantra is to tweet about anything as long as it informs, inspires, entertains or provides some level of value – this will normally lead to some engagement but if not it’s probably due to lack of visibility because of a low follower count. I will typically add at least one hashtag to that tweet also.

Popular hashtags for authors and bloggers include: #author #writer #blogger #writingcommunity #amwriting #amreading.

Twitter is a wonderful arena full of folks just like you, and together the voice of authors and bloggers is louder trust me.

For absolute beginners it might feel like nobody is listening or seeing your posts. This is only reflective of your current following. At the very beginning tweet less and spend more time commenting on the tweets of others. Explore hashtags and search for folks who you have a common interest with.

Twitter takes some time and effort to work out and has a very specific psychology to master. As long as you are approachable and lightly social, you’ll be okay but remember, it takes time and above all, good conversation between you and others. Before you experience any type of external success (book sales/blog views) your audience will need to feel like they can trust you. This can only be achieved long term and through genuine interactions. I call this the ‘Algorithm of Trust’.

This post is an exclusive excerpt of self help book ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ which is available now.

Exclusive Excerpt of ‘Consistent Creative Content’ by Lee Hall

Hello cultured reader, here are the first few pages of my authoring and blogging guide book which is currently available for pre-order at a discounted price.

I figured it was a good idea to share a snippet of what you can expect in the book which I hope helps fellow wordsmiths on their authoring and blogging journey…

Introduction

This book explores what I’ve learnt on my publishing journey, presenting it in a way that I hope will inspire you to believe in your own abilities to replicate and even surpass my success. Belief is all you really need on any journey and if I can get results that I’m happy with, then you certainly can. Success is based upon how you judge the results of something over time – it’s both fickle and in the eye of the beholder.

I’ve always measured my results beside the number from where I started – absolute zero. And compared to zero my numbers today appear to be quite impressive, but the truth is, they haven’t always been like that. I’ve spent most of my time nearer to zero than any other number and that’s something everyone must be prepared to face. Some call low numbers failure but to me there are no failures in life, just lessons and opportunity. Both go hand in hand when it comes to writing. The most important thing in writing is to start, even if it is at zero. 

This guide can be defined as a series of experiences from the many years I’ve spent as both a blogger and an author in the social media age. Much of the content might seem obvious but there is also some advice I have never shared before. My hope is to help you progress in the world of authoring and blogging even if you take just one sentence of advice from all of this; to me that’ll be a good job done. Like I said, this may just be in the eye of the beholder – you, and you alone can go as far as the imagination will allow.

Before we go any further, I will tell you now that this book is for anyone looking for advice and inspiration in blogging and book writing. You could already have an established blog or a backlist of books written and published. You might even be pondering your very first foray into the world of words. Everyone is welcome here and you’ll find something, no matter where you’re starting from. Much of it is delivered from the perspective of a beginner with some of the advanced stuff being advice I follow every day.

For me, writing books and blogging go hand in hand and while they are both explored in detail, you won’t find any information on how to specifically write and format a book or construct a blog site. I am not qualified to show you the latter and the former… well, nobody can formally teach you how to write a book in my opinion. It is my belief that the journey of writing and finishing a book is something only the individual can find within themselves. Instead, we will explore how to market yourself as a creator on social media through all the various channels I have experienced. At times it will mainly be blog-centric, but there are some in-depth marketing resources for authors as well. Many of the chapters ahead are interwoven with blogging and authoring advice because to me, they go, hand in hand. 

I have started in this manner for two reasons:

  1. So anyone can see from previewing the first pages if it could be of help to them;
  2. To be upfront about what success I have had in blogging – see the graph below.

This graph shows my blog viewing numbers over many months from September 2018 to recent times. As you can see, they gradually and progressively improved over time forming into a ‘wave’ which will be explored further ahead. The blogging element of this book will focus on how I got to those numbers and how I took the opportunity to continually improve them. The graph stands as proof that everything you write gets results to some extent, and those results echo the message that everything else in this book will take time and that there are no quick fixes.

I say results because for me these things worked; there is no guarantee that they will work for you. I’m in the inspiration business not the miracle business, but every wordsmith faces different circumstances and so I have concluded that, across the board, you need three core attributes to have any chance of success in blogging and authoring:

1.You need to be consistent;

2.You need to be creative; and

3. You need content.

This trio is the main reason why my blogging and authoring endeavours have been successful. Because I hold these attributes in such high regard I even included them in the title of this book.

In some applications you’ll only need one of the trio, in others two and there are a few more vital attributes outside thetrio that I will point out along the way. Some, until now, were my best kept secrets while others appear obvious.

All in all, this guide is laced with ideas that’ll help you improve your authoring and blogging, to achieve greater success. Many of the sections will even begin with snippets of advice from the various authors, bloggers, creators and friends I have connected with over the years – all of whom have found success in their own ways.  

Apart from blog views or book sales what else counts as success? Follow my words and I will show you. Remember, you can do what I’ve done and go even further…

This is an exclusive excerpt of ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ which is currently available for discounted pre-order. The price will rise on release which is very soon. Links below.

Amazon US

Amazon UK

Amazon Canada

Amazon Aus

Amazon India