Five Ways to Get more Book Reviews

Let’s face it. Finding reviews for our books is hard. The struggle is something that unites many of us who have published works out there and I’m semi obsessed with finding solutions to sometimes difficult things so here are five ways to get more book reviews.

This post first featured over on Patreon where the real party is happening. Sign up to see articles like this first as well as a huge array of other cool resources.

Selling in Quantity

This may sound obvious to some but the more units you sell, the higher chance someone will read and then review. Now there are many inputs to this concept but quantity really is the key to finding more reviews. Just how do you move books in huge quantities?

From my own experience running a free promo or a price reduction will certainly help. My best influx of reviews have come from big-time free promos where digital downloads were in the thousands.

Mentioning your work regularly across social media will also help. I do anything and everything (within reason) on my social media platforms to regularly sell books through presence and the occasional mention and if you really want to sell books, then you’ll eventually figure out a way.

Running my most recent numbers has pointed towards a review for every 100 sales I get. So maybe quantity is the key…

High End Advertising

This brings us nicely to finding some help to tell the world about your book. Paid advertising is pretty easy to find these days online but the very cream of the crop in advertising should lead you to readers who review. Premiere book promotion sites like BookBub boast to have readers who review and so this is a great place to target readers.

Having successfully clinched three BookBub Featured deals over the years, these were the very best value in terms of sales and then reviews. You can find my list of book promotion sites here.

Shouting About it

If there is one thing I can guarantee, it is every week without fail that I mention on Twitter how important reviews are for authors. Important because they help us in so many ways from finding new readers to potentially shaping our future work. The more we shout about it, the more many readers will realise and I will happily admit before being published, reviewing books wasn’t at the top of my priority so reminding readers will help the greater good.

Approach Book Bloggers

There are plenty of bookish bloggers out there looking for their next read and much like me I quite enjoy being approached by authors looking for reviews. If you offer a free digital copy in exchange for a an honest review and as long as your approach them nicely, someone will eventually say yes.

Consider joining a Review Platform

As a tenured book blogger I have my own profile over on Reedsy Discovery which is an awesome review platform that does its best to place books into the hands of reviewers from indie or self published authors. Some of these platforms have a joining fee but they will also put in the effort to pair your book with the best possible reviewer candidate.

And so that’s five ways to get more book reviews. If you have any other methods then do please drop a comment below. Thanks for reading and for more awesome resources, check out my PatreonI‘m giving away digital copies of my paranormal romance this month to all new sign ups.

Further Reading:

How I landed my 3rd BookBub Featured Deal

A guide to selling books on social media

Books not selling? A troubleshooter guide

The Story Wars YouTube Channel has Launched!

The greatest writers from around the world are gathering virtually in front of live audiences to tell true stories from their real lives

And now you can watch/listen to these stories as Story Wars now has a on official YouTube Channel.

Check it out via the link here where you can listen to me talking about my disaster story and you can also listen to the first winning story by Roni Keller.

Click Subscribe for more updates and for information on how to participate in Story Wars, check out the site here.

Special Narration Presentation of Consistent Creative Content

‘Destiny can fall into our hands during the most unexpected of moments…’

In celebration of a year since Consistent Creative Content was released I have recorded a special narration presentation which is free to listen to. For this weekend, the book is also discounted in digital format with quite a substantial price reduction.

To everyone who has supported me and this book in the past year and of course beyond, thank you.

You can find this exclusive narration special here.

Twitter Coaching Sessions – Coming Next Week

And so a new venture emerges with the aim to help fellow Twitter users navigate their way to success. This month I have been busy recording an exclusive series of audio sessions all about my journey on Twitter and now I am ready to share it with the world! That is of course after getting over the fact I am not a fan of hearing my own voice recorded…

Next week I shall be releasing the first four sessions over on Patreon while Session’s 1 and 2 will be free to listen. The first two sessions are over thirty minutes and my aim is to then release everything else exclusively to Patrons who sign up for less than $2 a month. So just what will these audio sessions be about?

Having spent nearly 10 years on Twitter I’ve learned a lot about the platform, from what to tweet about to what makes a perfect profile to even more technical stuff like selling books regularly and constantly increasing my following. In January of 2021 I had around 5,000 followers and today it is nearly 30,000. Back then I would sell a book through Twitter every 10 or so days and now I sell a book nearly every other day. My aim is to pass on all of my wisdom exclusively to Patrons and this series of coaching will consist of multiple sessions covering pretty much everything I know to find success as an author and content creator online.

It has taken me many years to figure out social media marketing and these sessions will equip you with the best possible chance in hopefully way less time it took me.

Promoting this new venture is going to be quite a journey especially on the social media platforms that will probably try to hide much of my advertising efforts but I’ve got this far so I am ready!

You can find my Patreon here where there are a few guides and some fiction currently available to read.

$5.95 Paperbacks – This Weekend Only

The perfect antidote to the monotony of superhero movies.

 ‘Quick refreshing comedy

 ‘You will laugh (a lot) and above all, find yourself rooting for the underdog!

Universal Amazon Link

Or just type ‘The Teleporter Lee Hall’ into your regional Amazon

What are readers saying about Consistent Creative Content:

 ‘Dynamic, informative and inspiring guide!

 ‘Perfect for any writer at any stage

This book lays it all out there

Universal Amazon Link

Or just type ‘Consistent Creative Content Lee Hall’ into your regional Amazon

What are readers saying about The Ghost Beside Me:

Beautifully Written Novella with Universal Message

Haunting and beautiful!

Unique short story

Universal Amazon Link

Or just type ‘The Ghost Beside Me Lee Hall’ into your regional Amazon

If you grab yourself a bargain book, remember to leave a review! Peace out, happy reading, rock and roll man!

Book Promotion Results – September 2021

I’ve been promoting my books again and for the first time I had seven to play with. It is my belief that the more books an author has, the more promotional things one can do with them.

September 2021 served as a milestone month for me as it is five years since my words first graced publication. It is also a crucial month for many of my books as their genres tend to pick up around this time of year and look at that – a promo tip in the damn intro, horror, thriller, occult, spooky, ghosts, gothic – all of these start selling rather well from Labor Day onwards – that’s a public holiday weekend over in the US and for me the spiritual beginning of spooky season.

Like all of my previous book promo posts this will look into my plan, my results, how I got them and of course the most important part of any book promo – the longer term results. That’s part of the reason why this post has only just dropped, exclusively first on Patreon and then to the awesome followers on my blog. Let us dive in!

Aim/Objective/Expectation

In any type of promo run its good to set out an overall aim while also setting a realistic or at least an achievable expectation but first of all and for beginners, what do I mean by promo run?

To me a book promotion run is when I advertise my books in order to sell them over a short amount of specific time. There are many inputs and ways to promote books and my process consists of paying for some advertisement every quarter or so while also reducing my prices to hook in new readers for just a few days. This quarterly or so method keeps sales from completely tanking to zero and while I am continually active on social media, newer readers are in theory always arriving onto my authory shores. I tend to sell books regularly via social media or mostly Twitter but not in huge numbers so I like a nice burst of sales every four or so months.

So on this occasion I would be running two price promotions simultaneously.

  1. The e version of my debut high school creature feature horror ‘Open Evening’ would be Free to download celebrating five years since publication, for one day.
  2. And the rest of my e books (6 others in total) would be reduced to 99 cents or equivalent for the whole of Labor Day weekend. In this category there are some books which are stand alone and others that are connected to ‘Open Evening’. Most of which are spooky season appropriate or popular all-year-round sellers.
The first copy of Open Evening has aged less than the author…

Promo tip: Setting one book for free and advertising it will bring eyes onto all other books if you have any. Time and time again I have sold other books on my shelf while another was free. Discounting these titles pretty much guarantees some interest.

My overall aim was to sell as many books as possible to try and make an effort towards paying for the advertising I was going to use.

The Results Pt.1

The results of an effective book promotion run will last for days after the initial advertising dates but Pt.1 will look into the results of the first few days. So first of all let us look at the total.

As you can see the blue bar represents the free downloads for ‘Open Evening’ which managed 377 in one day across 6 different territories.

So that day broke a new record for me personally. This is the first time all 7 of my books were downloaded in 24 hours and every other book on my shelf although discounted made paid sales on the next day also.

Paid sales for Labor Day weekend are as follows below with my newest release and self help authoring and blogging guide book ‘Consistent Creative Content’ being the top seller followed by ‘Darke Awakening’ my newest release after ‘CCC’.

131 Paid sales makes September 2021 the 2nd greatest month of all time for sales. The 1st being April 2021 – you can read how I got those numbers here.

Let us briefly look at some chart movement which is an often overlooked part of these promo runs because good chart movement equals more visibility from passing trade.

Seeing as it was my top seller of the weekend ‘CCC’ made the best progress by hitting #10 in the Amazon US Writing Skill Reference chart which is a huge achievement because this chart is super competitive. I’m talking authors who do TedTalk’s normally head up the top spots.

Overall. I was happy with the sales of this weekend which led into several days after of sales which we will look into soon. But first let me break down what I did to get these numbers.

Methods of Promotion

My biggest tip when it comes to advertising books is to invest money. If you want serious results then you need to advertise seriously by spending. This is probably why I do this every four or so months. These days, I let my royalties accumulate and put them into advertising. It is also worth noting that being an indie author isn’t my primary source of income so I can afford to make losses financially with these promos – but to me there are no losses, just opportunity to find more readers and gain more traction as an author in the market – that’s what I’m really paying for.

Here are the book promotion sites/services I paid for:

Open Evening‘ – Free Booksy Horror Series Promotion. Cost $65 and this gives you an option to link all 4 books in the series which I did.

Consistent Creative Content

Bargain Booksy 99 cents Promotion. Cost $30.

Bookrunes. Cost $25

The Teleporter

E Reader News Today – Humour Category. Cost $45.

Book Doggy. Cost £20

Total Advertising Cost: $185

As you can see my budget focused on evenly spreading the advertising. I could have run ads for every individual book but these three at the time were my most popular.

What else did I do?

Of course advertising via book promo sites is just part of my efforts. I also put out a blog post on here and various tweets throughout the weekend sharing various visual things. My Twitter following is over 15k which is a big opportunity for book sales. For those visual things I used these book banners in particular:

Book Banners are relatively easy to put together – I make my own using free stock imagers and Pixlr. Banners add just that little extra dimension to the visual appeal that may grab a potential readers attention.

The Books in my Order of the Following Series also have their own series page on Amazon – this helps for whole series visibility especially when one of the book in that series is free and the others are discounted.

Random Promo Tips:

Most book promo sites will ask you to include a brief description of the book that isn’t just the blurb. This is an opportunity to get creative and even mention that it could be a part of a series or that the rest of your works are currently discounted.

On social media think about terminology such as ‘For Today Only’ or ‘Exclusive Discount’. Stuff that embraces the gimmick of selling and stirs impulse. I always run a promo for just a few days to add a sense or urgency. Although Amazon will let you run a free promo for up to 5 days, 2 is enough.

Weekends tend to work really well post pandemic and so I like to include at least a Saturday as there is way more traffic online.

Existing reviews for a book really help sell more books – this is part of the reason why you see me put out a weekly Tweet saying how important reviews are. Most of my books have at least 15 reviews. This helps, big time!

The more books you have, the better things should be. Having just one or two books is much more of a challenge as readers tend to gravitate towards authors with more releases so get writing those books. This deal gets better with time.

The Results Pt2

Now it may seem like a paid quite a large sum to pay for some advertisement but all promo runs aren’t just about sales. Let us take a look at the most important part of a promo run – the aftermath…

From the 2 days before the promo and to the 8 days that followed I had at least 1 paid sale. This is 10 consecutive days of paid sales and new record. As you can see the rest of the month sales of the paid persuasion trickled in. Now if we compare it to the month previous…

The coloured bars may seem bigger but the numbers are drastically smaller for that month previous and this is just one of the things I am paying for with this promotion – extended visibility which in turn drives so much more.

September 2021 almost became another $100 royalty month and its not quite covered the cost of the promo but still a good portion of it has been recovered. Now let’s take a look at the wider scope in terms of royalties…

This 90 day graphic looks a little more promising but sales is not all that I am paying for because there is something else these promos drive and they are gold dust to authors and maybe worth more than a lot of money.

Reviews started appearing a few weeks after the promotional run, in fact 8 ratings for several different books came from this promo run which is a new monthly record and confirmation that this money investment was very much worthwhile. You can read a breakdown of the other reviews here.

Final Thoughts

Making money, getting more reviews, and sales takes time to master in the world of book promotion and this post is only just a snippet of years worth of work I have put in to figure all this out, that is without mentioning the work that goes into writing more books but, there is hope because this post above all shows that indie authors can sell their work and make money from it.

To me, book promotion runs are just a portion of what I do, perhaps even a small slice of a much larger cake that includes social media presence, blogging, reviewing other authors books and being a brand. There is always some work to be done in order to sell my brand and my works and remember that the more social you are on social media, the more someone will notice and eventually invest in you. Build trust and engage with others, that sells more than anything. Thanks for reading and peace out!

Exclusive Excerpt of ‘We Watch You’ by N S Ford

Introducing author N S Ford who shares an exclusive excerpt of her thriller ‘We Watch You’ which is currently available for pre-order.

The Watcher

I never fail to be amazed at the human capacity for self-delusion. You tell yourselves that everything is all right, when the case is clearly the opposite. You pretend that nothing out of the ordinary is happening, when the evidence is in front of your eyes. Even if you did grasp the truth, there is nothing you could do about it. It is better that you never find out.


Do not ask too many questions.


We watch you.

Chapter 1

‘Hello? Are you there?’ The recorded voice pauses. ‘Maybe you haven’t seen the news today…’

There’s a stifled sob.


‘Lauren. Something really bad has happened. We need to talk about it. Please call me back.’


End of message. I stare at my phone. I can hardly believe that the caller is Jess. Her voice is too strange. Panicked, unfamiliar. I check the number, just to be sure it’s her.


Yes. Jess called me.


Shivering, I wrap the towel tighter around my body. My wet hair, recently combed, clings to my neck. The night sky seems to press at the steamed-up windows. I want to push it back. Closing the blinds, I worry over her words. ‘Something really bad has happened.’ Jess is normally so confident, ready for anything. What can have caused her such distress? If I hadn’t been in the bathroom when she called, I would know by now.


I put my phone down on the bed. I think about Jess.


We’ve been best friends for a long time. Since nursery school, in fact. Twenty-five years of friendship, supporting each other through all kinds of troubles. She’s always been braver than me.


‘You’ve got a heart of steel,’ I said to her once, after one of her break-ups.


‘I know,’ she’d said, smiling. ‘No one can hold me back.’


The number of friends I have can be counted on one hand. I find it very difficult to forge new relationships. It’s easier to stick to those I’ve grown up with. I know Jess extremely well, which is why I’m even more disturbed now that I’ve heard the message.


There was something else in her voicemail. Fear.


I’ve never known her to be scared of anything before.


My apprehension grows. I don’t want to call her, I don’t want to find out what’s happened, but the longer I hesitate, the more nervous I’ll become. Just ten minutes ago, I was so pleased with myself after completing a 5k run without stopping. As I soaped my aching body under the shower, I was thinking that I’d earned the pot of chocolate mousse which was waiting for me in the fridge. Now, the happiness has gone. The hunger has gone too, replaced by dread.


Reluctant, I reach out again for my phone.


I flip open the red leather case. My legs are weak. They won’t support me, so I slip clumsily to the floor. The wooden boards are harsh beneath my knees as I scroll through my news feed, my index finger pulling up and discarding the latest headlines. I shift to a cross-legged position and the towel loosens, leaving me exposed and chilly.


The national news is the same as usual. Another fatal stabbing in the capital. A terrorist plot foiled. An inquiry into an abuse scandal at a care home. All very depressing, but nothing that justifies Jess’s message, nothing that stands out to me. I move on to the local news.


Straight away, I see it. Today’s top story for the county.


A photo of someone I know.


‘No,’ I whisper.

This is an exclusive excerpt of thriller ‘We Watch You’ by N S Ford which is currently available for pre-order here. You can also find N S Ford across many different social media platforms here.

Birthday Book Discount

Hello loyal followers. Today is my 32nd Birthday so I’ve decided to significantly discount the price of my authoring and blogging guide book Consistent Creative Content. I know many of you either write, blog or spend some time on social media and this guide will help you with all three, plus it’s available today for a fraction of the price.

Thanks for the support, rock and roll man!

Super Fun Happy Book Discount – Today Only

Yes kind reader you read that title right because today and today only you can grab my recently released self-help authoring and blogging guide book for just 99 cents (or equivalent)!

This is a one-time super fun happy book discount* and it is unlikely we’ll ever see a discount like it again. The usual price was $/£3.99 and today you can download the book for a fraction of said price. Click on the banner below for the Amazon product page and if you need a little more persuasion there are few things below which might be of interest!

* Super fun happy not included…

A few things that might be of interest…

You might be thinking yes that’s an awesome discount but where’s the real sales pitch other than a discounted price and I’m with ya so here’s not one but two exclusive excerpts of Consistent Creative Content…

Exclusive Excerpt One – the introduction which sets the pace…

Exclusive Excerpt Two – A basic guide to Twitter which is just a taster of the other social media guides within…

Still not convinced?

Well other than telling you that this book is basically a series of things I’ve learned over the years to find success I am happy with, I can only really share recent reviews, so here they are…

The Tweet Machine Basics for Authors and Bloggers

The world of social media is the glue that holds all of my authoring and blogging efforts together. In particular, Twitter is a weird and wonderful vessel that sails the seas of social media and can be used as a valuable tool in both marketing and finding your own crowd. Everything I’ve learned from the Tweet machine can both be applied to all writers and bloggers who make up the wider writing community.

To begin with, my advice for any prospective writer or blogger is to get yourself a Twitter account. The potential reach you can achieve doesn’t compare to anywhere else, so if you aren’t on Twitter you will most probably struggle to reach potential readers.

You’re going to need a handle (username). This can be creative or simple. Both work fine and yet again another important attribute outside of the trio looms.

To give yourself the best possible chance at Twitter success you need to be honest, friendly and decent. Why, you say? Because that’s how I got several thousand followers in just a few years, so you need:

A real profile picture of yourself;

A friendly bio that describes who you are, what you do. The more inviting, fun and friendly the better;

A pinned Tweet – a tweet you can put at the top of your profile that relays what you currently have available/currently writing, what’s coming soon or even a link to your book or blog;

To engage with others by commenting, offering help and advice, being friendly, supportive and decent;

To be honest. Trust me most twitter types are drawn it.

This also includes a following strategy that consists of:

Following those who follow you;

Unfollowing those who no longer follow you;

Following those who interest you.

Now you might be asking what exactly do I tweet about? My mantra is to tweet about anything as long as it informs, inspires, entertains or provides some level of value – this will normally lead to some engagement but if not it’s probably due to lack of visibility because of a low follower count. I will typically add at least one hashtag to that tweet also.

Popular hashtags for authors and bloggers include: #author #writer #blogger #writingcommunity #amwriting #amreading.

Twitter is a wonderful arena full of folks just like you, and together the voice of authors and bloggers is louder trust me.

For absolute beginners it might feel like nobody is listening or seeing your posts. This is only reflective of your current following. At the very beginning tweet less and spend more time commenting on the tweets of others. Explore hashtags and search for folks who you have a common interest with.

Twitter takes some time and effort to work out and has a very specific psychology to master. As long as you are approachable and lightly social, you’ll be okay but remember, it takes time and above all, good conversation between you and others. Before you experience any type of external success (book sales/blog views) your audience will need to feel like they can trust you. This can only be achieved long term and through genuine interactions. I call this the ‘Algorithm of Trust’.

This post is an exclusive excerpt of self help book ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ which is available now.