7 Years of Blogging: Here’s what I’ve Learned

Writing books and blogging go hand in hand to me. They have done for seven years now and just last month I was notified by WordPress for reaching that milestone. Time flies I guess… This Hall of Information blog is the central pillar to all of my content and this post is dedicated to everything I have learned in that time. Before I dive in, let me just thank all of you, for joining me here in this space on the internet I call home. You support is very much appreciated!

Last year I put out a similar type of post which then inspired me to write a little self-help book called Consistent Creative Content. Here’s what I’ve learned in seven years of blogging.

Time

The major factor in all of this is time. If I could have incorporated that word into the title of ‘CCC’ I would have.

Blogging takes time, good results take time, finding content takes time… you probably get the picture. If you dedicate time to blogging it will eventually get better.

For those not sure where to start with blogging my basic tip would be to consider your blog as your own personal space to talk uninterrupted about any subject you wish. This brings me to…

Diverse Content – to a certain degree…

Many blogs including mine will stick to a certain theme when it comes to content. You probably won’t see a book blog talking heavy politics often and sometimes it’s good to branch out a little but my advice is to stay in the same content neighbourhood. While my Hall of Information blog started as a journey towards publishing that was fairly limited in what I could blog about. Since then my content has diversified within the realms of publishing. From indie book reviews to interviewing authors on occasion all the way to book promotion results and even just ramble posts that capture what I’m currently feeling. They are all in the same neighbourhood as my original vision but stretch a little wider in appeal. So perhaps trying new things is a good thing but…

New Ventures can take time…

Blogging for me turned a huge corner when I decided to take the plunge into offering Indie Book Reviews back in 2018. What happened the moment I launched that service? Nothing because it takes time to get the word out and build up a trusted reputation. Eventually indie book reviews became what I was known for but it started slowly.

This year I started another new blogging venture of offering space on my blog for guest posts and articles. Again hardly anyone applied but last month 8 posts were from guest authors who shared excerpts, their stories and even the story behind their story. Some of this stuff makes for great reading.

New ventures in blogging can take time but they’ll work eventually. In these two cases both offered an incentive. Incentives are the key to selling and now this month I have started a Patreon. As of right now the amount of Patrons I have is zero, but with a little more work I imagine some supporters will eventually arrive. There will be some more content soon, even some fictional stuff.

Leverage your social media following

Those who know me over on the Tweet machine will know my following has pretty much doubled in the space of a year. If you have a loyal engaged following on a platform you can turn their attention to your blog and drive them to it – this is part of the reason why my blog gets so many views these days. But how, well, this leads to…

Know your audience and write for them…

In July of 2020 this blog had 63 click through’s from Twitter, this year it has 394 and counting. This is because now I write partly for that Twitter audience of writers and bloggers who appreciate my guides and reviews. This already galvanised my existing blog audience which was bookish to begin with. For those with a small audience or none at all this is a fantastic opportunity to write about whatever you feel, if it captures your personality, eventually it will resonate with someone.

Blogging Tip: If you blog with WordPress the social element of connecting with others is already there as everyone with an account has access to a feed that shows you suggested blogs to follow – this is a great way to branch out at the start.

Guest content still takes work…

After nearly a year of pushing a lot of my own content out onto my blog I kind of hit a creative wall. While I still have hundreds of guides to come from my many experiences, I took the plunge in offering space for guest posts on my blog which has over 850 followers. Plenty of authors have since provided me with guest excerpts, stories and reviews but even that takes work. While I might have outsourced the creative element in guest posts, they still take time to check, put together and schedule. There is also a fine art to spacing out guest posts so my audience is not too overexposed to the same thing…

All content all the time may not necessarily work…

Simply, if you want to grow and grow quickly in blogging then produce more content but too much content might have an adverse effect as readers read in their own time so if you are posting daily they might not be able to keep up. Last year and even recently I would post up to 6 times a week which is great for views but the content ranged from reviews to rambles. If you do suddenly ramp up content, be aware of how your audience respond and they will…

Listen to your audience…

I don’t get a lot of comments on my blogs but most of them come from loyal long term followers. They are my bricks and mortar and I do my best to listen to their feedback and engage with them. In blogging most followers don’t unfollow so a follower earned is a follower for life most of the time.

Blogging is a craft to me…

Like writing I can show you to the door and even set you up afterwards for marketing but I cannot physically teach you to blog. That is something you have to find within and working hard to get better will pay off eventually. Your audience may start small but they followed you for a reason, give them something to come back to every week or day. Its going to feel like you don’t know what you’re doing for some time but give it time and good things will happen.

My favourite saying in all of this is simple; If I can do this, then you certainly can. Here’s to many more years of blogging and thank you all for being here day in day out to support my efforts. It really does mean a lot. I have some more quick fire tips for blogging over on my Patreon which is FREE to read at the moment and can be found here.

Peace out, rock and roll and to many more years of blogging!

Guest Post: Monty Jay: Indie Romance Author and her Author Merch by Emma Jordan

Emma Jordan is back to talk about Romance Indie Author Monty Jay.

I first discovered romance author, Monty Jay, earlier in 2021, when I bumped into the release of her latest novel, Courage for Fools, a rock star and US road trip romance that tugged, but didn’t sever, the heartstrings: who doesn’t need a happy-ever-after in their fiction?

From the first couple of pages I was hooked on Courage for Fools. Rhett and Quinn leapt off the page, and their road trip and romance are just gorgeous. He’s the reckless rock star on his way from the east to the west coast; she’s on a road-trip with a purpose. Emotion + banter = happy reader.

As I confessed to Lee’s readers recently, I’m a little bit of a music fan – I loved the book so much I had to see what else Monty had written.

That’s when I discovered her 4-book hockey romance series and promptly lost a weekend underneath my Kindle. I was immersed in the fictional world of the Chicago Fury hockey players, starting with the two main characters from book one, Love and Romance. Valour Sullivan (Vallie Girl) and Bishop Maverick (B) have known each other since childhood. Both characters live for hockey and are destined to follow in her father’s footsteps, becoming the best hockey players in the NHL. It was great seeing the perspective of both Men and Women’s hockey, and following other Fury players in books two, three and four.

THEN Monty announced that author merch is available from her online shop.

Now, as a fellow indie romance author, I always have an eye on unique marketing opportunities. (I recently encouraged readers to download one of my free books so that I could treat myself to a new coffee machine). What better way than for a writer who has created a fictional rock star and a fictional hockey team to enhance the reader experience than by offering hoodies and shirts in a shop that ships worldwide? I was more than happy to help out and treated myself to a Vallie Girl sweatshirt which is so comfortable, whether I’m writing (or editing) at my PC or on the school run! Supportive AND practical.

As Monty told me, ‘I love being an indie author because I have the freedom and control over my own work. It’s hard to build readership, but when you do you know it’s because you did it your way. I can write the stories that inspire me, and brand and market myself the way I want others to view me!’

Why shouldn’t authors who have created worlds for their readers be a bit rock star and offer readers clothing, bags, stationery, home items, to celebrate their characters? I’ve started to notice other authors offer swag bags or reader-themed goodies, or authors who have an Etsy presence. The marketing opportunities for independent authors are phenomenal.

What will you come up with to share your character’s stories with readers?

Monty Jay has a new, supernatural, series on the way, out in September 2021.