The Tweet machine. A conversation driven social media platform full of opportunity for pretty much anyone. Engagement is the way to succeed but how do you get more? This is a post dedicated to helping a fellow tweeter with that, but first, what exactly do I mean when it comes to engagement?
To me, and from experience, Twitter engagement simply means conversation. In really simple terms, engagement is basically any activity resulting from a tweet, so better engagement equals more activity and conversation. This also includes likes and retweets. From there, many more possibilities will emerge from making new friends to even sales. Now we’ve defined what engagement is, here are some tips and methods to get more?
Spend More Time
Everything I have achieved in authoring, blogging and social media-ing revolves around having the time to be present for it. This is more of a long-term thing but it is also the most important tip I can give you because presence is what makes the tweet machine turn. If you do spend more time on the platform eventually you shall be rewarded for it and over that time you’ll probably figure out what subjects best suit your audience. Twitter has a very specific psychology that takes time to master and as long as you set out to inform, inspire, entertain or provide some level of value you’ll be okay.
An average day for me on Twitter is around 7 composed tweets, sometimes that can be pushed to 10 but this took time and I gradually ramped up to that number. This leads us to…
Tweeting sporadically and even randomly probably won’t get as much attention as someone who tweets regularly every day so a consistent tweeter will naturally draw more engagement. If you tweet 3 or four times daily for a week at spaced out intervals then I’m pretty certain by the end of that week those tweets will see better results. I’m no expert but I’m certain the algorithms at play will push regular tweeters to more people.
Figure Out What Works
Using the above, eventually you’ll be able to figure out what your audience responds best to. Tweets that do get better engagement – do more of, Tweets that don’t – do less (easier said than done right…).
What kind of subjects get more engagement? There are too many inputs to list but keeping it either visual or conversational will probably get a better reception. Twitter wants users to stay on the platform so posting links seems to have a negative effect on engagement most of the time – I know this because I have spent hours figuring it out. For those of the author persuasion you might find this post useful. Variety is key when it comes to subject matter.
Feeling Invisible? My top tip would be to take a look at some previous and recent tweets, do they all contain links? Links tend to bury your visibility. Try posting that link in the replies or simply talk about the link instead. I’ve said link a lot..
Reply Where Possible
A revelation for me and an actual physical tip to instantly get more engagement is to reply to a comment that someone has written on your tweet. Doing this will boost the visibility for both parties engaged in conversation and all you need to worry about here is thinking of something that has conversational value. A simple thank you is enough sometimes. Get replying tweeters, it is good for conversing and it boosts everyone involved.
This also applies to you commenting on other users tweets because when I am not tweeting I tend to find something to comment on and this will boost your presence further.
Use Hashtags but Sparingly
Opinion alert but there is nothing worse than seeing a tweet that is full of hashtags. It screams sales, sales, sales and won’t encourage conversation. Sometimes there is such thing as too many hashtags because to me they appear a little too try hard plus they make a tweet difficult to read so I’ll just scroll past if I can’t understand something. From experience you only really need a maximum of two or three per tweet and I tend just use one and put it at the end of a tweet. Remember that specific experiences will differ for each user – this stuff is just from my own experience and not a solid set of rules.
If you really want to test your engagement levels, try tweeting without a hashtag and see how well that tweet performs.
Offer an Incentive to your Followers
No matter how big or small your following is there will always be a fellow tweeter looking for a signal boost. Offering a retweet in exchange for a retweet is great way to cross promote one another. Every few weeks I tend to change my pinned tweet and then ask my followers to retweet it. In return I’ll offer to do the same – this is great for maximum visibility and that pinned tweet of yours could strike up some conversation.
As you can see from this tweet I offered an incentive and also prompted others to drop a fun gif or picture which boosted it even more. Considering this tweet didn’t have a hashtag the numbers were great.
Offering a shout-out is often incentive enough for another tweeter to engage with you. While my recent book release was on pre-order I positively mentioned anyone who did reserve it and I even added some of their books to my tbr list – I shared that also.
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Ask Constructive Questions
Asking questions seems to be an overused method to get more engagement on twitter to the point where it is pretty much a trope. Saying that, tropes do work and asking constrictive questions or questions that provide some thinking to answer, work very well. Personally I tend to ask questions for stuff I don’t know the answer to because I genuinely need an answer. My advice would be to stay away from the inane type of questions and only ask questions on occasion. This also leads to…
Keep it Conversational
‘Talk first and let the talking do the selling’ is becoming my philosophy on Twitter. These days I hardly share any links to my works and while some of my tweets do mention my books there are so many other things to share and talk about. As long as your product is easily findable you’ll be surprised how many sales are generated just from conversation.
Go Against the Grain
While everyone in the author twitter world might appear to be dropping links, asking inane questions and putting out that same tweet every morning some of them aren’t and sometimes it will do you good to try different things. Standing out will get engagement and you really need to do is confide in your following. How much you share is your choice but sharing enough to prove you are human will connect with at least one person.
Manage Expectations and Perspective
Try not to be too hard on yourself. It takes a long time and a lot of tweeting to get good engagement but the journey getting there should be fun and one of trial and error. Every tweeter is different and their engagement levels face different circumstances.
If someone has 20 followers and gets 20 likes for a tweet then their engagement rate is excellent whereas I have over 10k followers and 20 likes for my tweet is sweet victory for me personally. All of the above seems to work for me but even in a few months time that could change. Twitter can be a wonderful platform for connectivity and as long as you set out to be conversational eventually you’ll find rewards.
Thank you for taking the time read this post, if you have any tips for better Twitter engagement then do let me know by leaving a comment below. You can find more guides and stuff over on the resources section. Peace out, rock and roll man!
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