Essential reading for marketing books effectively while gaining a better understanding of Amazon key words and beyond..
There is so much information in this clear and concise guide which is designed to help anyone who is published via Amazon reach readers through the concept of shared interests using keywords – while this may sound technical and it might be but Dale L. Roberts explains this concept flawlessly and easily. Not once did I have to re-read anything although I will be going back many times to use this guide as a reference point to improve my own book marketing efforts. While reading it I have already implemented some of the valuable advice given.
The guide begins with Dale relaying a conversation he had with a few old friends who share the same interests and this serves as an example throughout in how we can find an audience that can relate to our books to eventually drive sales. That ideal reader is out there and we just need to build a bridge to them through keywords. Of course we get a plethora of information on keywords like what they are, why they are important and how best to use them. It’s upfront about the fact keywords aren’t all that sell books but they are indeed important.
The world of selling books on Amazon can be daunting especially if you don’t know much about it but this guide has given me a lot more than I used to know and there are even some other valuable outside the box tips that opened my eyes. From search engine algorithms to the relevancy of key words alongside many more useful articles linked throughout and at the end of what I consider an essential read for all authors.