As a social media creative who regularly gets views and sales from various endeavours, I have concluded in order to get them consistently over time you need to stand out. Most marketing advice online is either out of date or easier said than done and standing out to me is to simply go against the grain of what everyone else is doing and hope it gets noticed. While that may seem easier said than done, and it is, only you can figure out what works for your brand or persona online but passion above all, resonates with near enough everyone.
Social media seems to contain this giant echo of everyone copying one another to the point where most folks just blend into the bandwidth. The passion in all of this is distinctly lacking. Understandably, it can be easy to get caught up or even daunted by this vacuum of repetition but where is the creativity? Buy this or subscribe to that. Everyone seems to be mining for numbers and sales with no real end game when really all you need to seek on social media is enrichment through conversation. That alone will drive visibility, engagement and eventually trust. Trust that you are more than a miner trying to score more points in an endless game that you can’t take anywhere useful. Gain the trust of someone and they’ll invest in you. And this is something that cannot be fabricated. Top that off with a little human passion and things will start to move.
This revelation came to me after I spent way more time than I probably should have on social media, scrolling, watching and talking – maybe it wasn’t in vain after all because for that time I gained the rewards from a high following to regular sales and now a belief this may some day be a career. That is without mentioning the true value of friendships through those things because I found others who share my vision. All I did was spend time conversing and less time trying to sell things and now people have become my power.
It would appear many creatives loathe the thought of marketing, but me, I actually quite enjoy the challenge and results which are always an opportunity to learn and pass information on. All driven by the desire to go against the grain and try something new fuelled by people who believe in me. Those days of reverting to zero are few and far between for me now, long may it continue.
I’m starting to enjoy the whole author social media thing. Twitter engagement has really come into its own over the past few months and my audience seems to be growing by the day. Books are selling and reviews are coming in, not just for The Teleporter but other titles as well. I’m tempting fate by acknowledging my success especially because I said at the very start of this year it was going to be brutal.
I guess if you stick at something and get some experience it eventually pays off. Got to keep going, keep chasing and keep creating – that’s my mantra in recent times and its paying dividends. People are drawn to success and much of this is in the eye of the beholder. I guess perception is part reality although I cannot ignore the statistics which are glaringly phenomenal right now. 2020 was the first full year I had 5 books to promote and they say things turn a corner after 5. While taking the pandemic demand for content in my stride I’ll say that things turned a corner and now the bar is continually rising. A year after that stride, things are going from strength to strength. I’m in a place I wanted to be.
People seem to listen to what I have to say now. That tweeting into the void of invisibility has fallen away. Now my tweets get like by several people, sometimes over a hundred. From where I once stood that’s an incredible feat on its own. I’ve carved this ‘success’ out of helping others and continually producing content while never giving up.
This was always a long game and after a while if you turn around there’s a whole bunch of road that has been travelled. I guess time flies when your kicking ass, especially when you don’t realise you are doing it.
November is a strange and long month. I’ve always called it the month of lethargy and it is in some senses. It just keeps going. The sky is normally grey and the weather turns along with the nights that seem endless, much like this year. And what a strange year this has been.
I’m still quite hopeful that quite possibly my best news is yet to appear. One is allowed to be optimistic and of course vague as the ace up my sleeve is paper thin, but it’s still an ace. Perhaps all my efforts have been building to something bigger, that’s the hope and hope is something that has kept me going time and time again throughout the slog that 2020 has been. Keep reviewing books and good things will happen, keep blogging even when everyone was taken over or distracted by fear and good things have happened. It’s turned out to be the biggest period of growth and success I’ve known to the point where others are noticing. Supporters are returning week in week out – this ramble series, the most viewed normally each week. Folks that care and perhaps even want me to succeed, ah the dream. Not once has this writing, blogging and social media-ing deal ever felt like work, although I treat it that way, if something get’s a good reception I just go with it and hope things stick.
All I have tried to do is carry on and support others like I wish to be supported. The give as good as you get philosophy but perhaps flipped around although my expectations are always grounded. We’ll see what happens next because that ace beckons…
If there wasn’t any social media I would still be writing, period. Recently I’ve been seeing more and more authors venting their frustrations because it feels like they are not selling anything or being listened to online. Is that what really matters in all of this?
I’ve vented many of my laments on here before, the whole reverting to zero thing is something all of us as creators must get used to. Just because you expected one thing and got another doesn’t mean the result was a failure. Selling hundreds of books and getting thousands of follows is great, sure, that’s an ideal world type of situation but does it really foster any type of fulfilment. If I were to rephrase that I would say selling the right book to the right person and getting the right engagement is way more fulfilling and important than getting larger numbers.
Because you had a bad book promo run or a stint of nobody liking your tweets is a paper thin reason to walk away from something as great as writing. That desire and dream you had perhaps long ago is stronger than that and so are you. For me this journey started at aged 12 in front of a Windows 98 computer on a rainy day. I’m a long way from that now because all good things and results in authoring/blogging take time and work.
Because you wrote a book and advertised it everywhere for nobody to buy it is an opportunity, not a failure. Do this for the writing and the journey your words take; everything else, no matter how much you try to get them; Retweets, follows and sales, they are not the measure of success because they are mostly out of your control so let it go. The rat race of social media will never ever go away, that feeling of chasing is constant – don’t let it bother you because there are stories out there someone wants. Stories that come from your energy and passion which deserves way more attention. Don’t give up. The greatest opportunity we have is in those words.
Nothing beats the thrill of a story unfolding as you write it. As much as planning can be fulfilling, there’s a certain organic creativity that comes with seeing a tale come to life in front of your own imagination.
Even with this current novella I’ve got back into, after starting it late last year I don’t actually know where it’s going in some respect which to me is thrilling. It also shows that sometimes we’re not consciously in control because the ideas that follow suite appear from the deep imagination. They are normally led by character and setting, something that’s always established early in my works so maybe there is some truth to stories writing themselves.
My reasons for delving back into this one may become apparent eventually but recently I’ve learned as a writer and a blogger to go where the demand is. If there is a need and want for something then sit your ass on that pony of opportunity as it walks by. Plus it’s also good to get into an already established project.
This is supposed to be ‘off season’ but things have changed this year and so I’ve loaded up and got out there again into the voyage of book writing. Currently I’m gonna need five life times until I might actually be done with everything and that’s purpose above all, without it we’re nothing. Truthfully, this has been a year of social media stuff for me and I’m actually happier without that right now and just writing is where I want to be – it’s what I do all this for anyway. In terms of that novella, watch this space.
This year I pledged to review one book more than 2019’s grand total of 40, without realising because my head is either in a book or a writing project I am about to achieve that goal of 41 indie books reviewed! This has been a foundation and pillar to near enough all of my success. Maybe we’ll get to near 50 by the year’s end, either way achieving that before the end of November is huge!