Top Guides of 2022

2022 has been a year of learning for me. From selling books way more regularly to hitting big-time milestones on Twitter. I’m a big believer in passing on the stuff I have learned and so here are my Top guides of 2022…

From the book basics, the everyday stuff to even selling related solutions, this guide lays out how to sell books on social media.

Twitter is the engine room of my online presence and book selling. The concept of treating it like a bar has helped me find thousands of followers. This bar analogy guide lays it all out…

Continuing with the Twitter theme and introducing my best guide based content about the platform is my Twitter Coaching Sessions. These Patreon exclusive audio sessions which are now nearly 20 episodes strong lay out in detail my Twitter experiences.

BookBub has been a hot button topic for me in recent years. Especially after my second featured deal resulted in 10,000+ book downloads in a single day. Somehow this year I managed to secure a deal for my debut novel Open Evening which paved the way for my wider Order of the Following Series to find more success than it has ever had!

As an indie author, I am always conscious of trying my best to get more reviews for my works. Most of us who are published will know the struggle we face with finding them so here are 5 ways to get more…

Thanks for reading! You can find a lot more guides via the resources section.

Check out my Patreon for the exclusive stuff!

How I Landed my 3rd BookBub Featured Deal

Even though I have always believed in myself, I’m always in a slight state of disbelief when good things actually happen or when something goes as planned. The imposter syndrome will always find a way to creep in but then sometimes good things just align at the exact time. You see, good things arrive exactly when they are supposed to, they are neither late nor early. They arrive always when they are supposed to.

Being a proprietor of never giving up has brought me the best of rewards as a writer and creative online. All of which I firmly believe have pulled together to help me secure the subject of this post; my third BookBub Featured Deal. Hailed as the Holy Grail of Book Promotions in some crowds and I would agree to an extent, the illusive selectors that reside within the inner workings of the original Book Promo site have always been kind to me, no matter how many times they have rejected my efforts, its the times when they say yes that remain memorable and this post is designed to lay out how I secured that third featured deal. It is broken down into headings that I feel relay the most important factors any author needs when trying to secure their own BookBub Featured Deal.

Consistency

At the heart of all of my efforts as a social media creator and author is consistency. You’ll find it everywhere I go from being ever present on Twitter and growing from 3,000 followers in 2020 to 35,000 very recently to the books I have steadily released over the years. 7 in roughly 6 years with numero 8 dropping in a matter of weeks, its even in the same series as Open Evening – perhaps destiny or just chance or simply because I have positioned myself with consistency this has happened. Even the practicality of bothering BookBub with my submissions for their featured deal is part of why I’ve been selected three times. Every month, pretty much like clockwork I apply for a featured deal with one or several of my books with the ever present hope they would say yes. No matter how many times they don’t, the rewards of what a deal involves are too high for me to forget that monthly ritual of throwing the dice or even the coin into the well.

Conduct

You can be a success on Twitter; a conversational platform without sharing hard pressed opinion or something that will insight passionate debate because they are the two things that I have avoided for nearly a decade. And that conduct of mine has propelled my efforts in all departments of my online creativity. From book sales and reviews where hardly any point towards my personal conduct – yes there are reviewers out there who will hold authors accountable for their opinions online, I navigate myself through the sometimes troll heavy, always-an-argument-about-to-explode waters of social media with ease, the same can be said for this blog. BookBub may or may not be watching but if your social media content and posting is one hot mess of opinion, clumsy arguing and full of stuff that not even the hardiest of publicist will touch with a several foot long barge pole, then you’ll probably fall at the first hurdle. First and foremost you are your brand, so if you chose to throw it around like the many anonymous troll types who treat their presence as an anonymous avatar or you simply don’t have a care for what you say online, anything you publish or create will suffer for it.

Duration

Open Evening is my eldest title. It has seen several changes since the initial release such as the odd edit of typo and all the things that come with being able to amend a book that is live and published – not much has changed within as I personally feel going back to edit a book that has been released for a while kind of cheats the reader out of capturing my writing and imagination at a certain time in my life. This book has been a journeyman work horse for me. It has headed up the most free promos and has simply been there for all the years I have been published. This stuff isn’t an instant success (being an indie author) and finding that success takes time. In that time Open Evening has found reviews that have pushed it towards that apparent golden number of 50 – again is this something BookBub take into account? For the most part I’d like to think so but my super hero comedy The Teleporter was accepted by them twice with less than 20 ratings. Be in this for the duration, release books over time, enjoy the process, learn from it, let it make you a better author and then even when you are several books beyond that release you can still enjoy its success no matter when it arrives.

Timing

Just days before this featured deal my 8th book will drop, a book that shares the same series as Open Evening and now a sure fire launch campaign. The truth is, I have been waiting, waiting for the right time to promote this series as the last in the series was going to launch softly with me then figuring out the marketing after. Timing has changed that and it couldn’t more on point.

Seriousness

Even back when this was just sort of a hobby, I always took it seriously. Like when I used to perform in amdram, yes its amateur drama but the audience are still real and the money they paid me was very real and earned by them so therefore my effort was real. Treating this like a business for most parts has pushed me further and further to make business decisions and treat this whole thing like that. Even with the freedom and creativity that is writing a book as an indie, I take that seriously also and give it the highest level of respect. Stephen King and James Patterson are often featured by BookBub and without boasting or at least trying to, so is Lee Hall because he considers himself a writer too.

Learn

I am always taking on new information to shape what’s next. Just how does one secure a BookBub featured deal? You can apply all of the above and still possibly be nowhere near or they might say yes tomorrow because this journey is one of self learning and discovery. I can guarantee you will find some level of success if you remain open to learning from what have and have not achieved. This post isn’t the usual guide many will be used to, but I’m having a philosophical moment and those guides are great and all but writer Lee Hall is in the building right now and it is my wiring that has got me to this point.

Your writing can take you far also. Don’t give up.

Open Evening will be Free to download a little later this month through BookBub’s featured deal. Watch this space for more!

You shall find some practical advice on how to secure your own BookBub Featured Deal below. Sign up to my Patreon to listen and access all of my best guides.

The Teleporter turns 4 Today

Time flies when your busy reading, writing, tweeting, blogging and just trying to survive this world. Today marks the 4th anniversary of when I took a huge plunge into the unknown by releasing a super hero comedy novella called The Teleporter. Today, it is my most successful book.

The truth is, I really wanted readers to enjoy and find something within that at least made them laugh just once because comedy has brightened my life so much over the years and if you can laugh at just one thing every day, even if it is in the mirror like me, then you’re probably doing okay. Back when I began this indie author journey, there were just two stories that kept nudging me to write them, one of of which became my debut and the other became The Teleporter which at the time and probably even now is a far cry from my usual genre of horror, thrillers and stuff that seems darker in tone. When I wrote it, I just wanted to have some fun and come away from those darker tones.

There is a lot of advice going around in the writing industry about staying in genre and not pushing boundaries too far from your usual stuff but The Teleporter goes against that grain and took me out of my comfort zone. While some ‘industry’ advice does work for all, following your heart and your creativity is important because anytime I have created out of my comfort zone, things have eventually gone well. After an initial release that saw less than 20 sales in the first month, I was convinced very early on that I had failed. 2018 Lee was a different, less patient creative who had no idea about the path that was coming.

It is never too late for a book to find success and The Teleporter is proof of that because just over a year after release, BookBub selected it for a featured deal. A BookBub featured deal is a huge thing for any author and is often referred to as the holy grail of advertising deals. For a very small time indie author to have a book I thought nobody liked selected by BookBub was a truly special moment and then in 2021 they selected it again – at the time, it had around 20 Amazon ratings. These two moments are what I always draw to whenever I have any doubts because if a site like BookBub who often feature literary giants like James Patterson and Stephen King say yes to my book, well then I must be doing something right.

And today there aren’t many doubts about this book which was downloaded over 10,000 times in a single day for that second featured deal. Just some days later it then became a Best Seller on Amazon and just months after it hit 100 Amazon ratings. Every month since that second deal which was the best business decision I’d ever made, The Teleporter has always sold copies and to me is the greatest proof that it is never too late for a book to find success.

To all of those who have supported this super hero comedy, thank you.

You can read all about how I secured that 2nd BookBub Featured Deal here.

Top 5 Guides of 2021

Writing guides that help fellow authors, bloggers and social media-ers has become a vital pillar of my content in recent times. There’s a reason why this here blog is followed by over 900 good souls. Helping others also feels good and then seeing them succeed via some of my advice is even better. This post is dedicated to the top 5 guides I have put together this year, most of which are centered around book promotion, selling and social media.

5. Let’s talk about… why your book isn’t selling…

Viewed an impressive 400+ times this year, this post is dedicated to helping authors find all kinds of ideas to sell their books before and after publication. You can read the whole thing here.

4. How I landed another deal with Bookbub

Those who have been around a while will know that this year a major turning point came for me in the form of a BookBub Featured Deal for my super hero comedy novella ‘The Teleporter’. 10,000+ people downloaded it in a single day. Shortly before the promo run I put together this detailed guide on how I got the featured deal. And for those asking, a BookBub featured deal really is worthwhile.

3. Book Promotion Results: April 2021

April 2021 serves as a record holder for so many things. It was my first $100 royalty month, it was also the month where my highest amount of paid sales happened in a single day. This guide highlights how I did it.

This one always gets a lot of attention and you might have seen me sharing the link for it on Twitter rather ironically. Link dropping is a rather interesting subject on Twitter and this guide shares how to sell books without dropping a link. With a viewership of over 500 its one of my best performing posts of the year and probably will be for some time. You can read it here.

1. A Concise List of Book Promotion Sites

Any my most viewed guide of 2021 is a list that many authors including myself use as reference, hence the fact it will probably be evergreen. I update it regularly too and book promo sites are a wonderful way of advertising your books. Check it out here.

And if you are looking for more guidance on authoring, blogging and social media-ing I have a guide book which is coming to paperback in the next few weeks.You can find more information here.

Thanks for reading and stay safe!

‘Pestilence’ by Susie Kearley – Review

A well-thought-out pacey tale of the times from a promising British author…

Pestilence is an extremely well thought out story with an accurate outlook on the events that lead to the collapse of society through a pandemic. For some and in recent times that might feel a little close to home but this book carves a new and different path while acting as a social commentary. The vessel in this scenario is the emergence of a fungus which is the resultant of a warmer climate – a reaction to how we treat this planet. Every major moment that unfolds is covered by Susie Kearley who tells this story with a unique overview style that keeps the events moving and homes in on the reactive details even if things move quickly – this pace works for the genre giving it a page turning flow.

The emergence of a wonder drug ultimately leads humanity on a downward path of addiction and excessive consumption with eventual side effects that become incurable. Its humanity not learning from the past on repeat over and over again as we see the medical system downplaying this emerging threat through lack of knowledge and then being overwhelmed. There’s a theme throughout of vicious cycles where the government or even society fails to take note of a very real threat all caused by our species.

a toxic culture of unhealthy living, a reliance on pharmaceutical drugs rather than health living, destroying the planet and allowing the pathogenic fungus to thrive…”

The story is told via a wide array of characters and from the very beginning they live their way through a well imagined and ultimately important case study about our nature. We see the elite taking from the less fortunate and with force – more social themes that ring true and echo to our reality. This world we live in is fragile and our attitudes will be probably be our undoing. A threat emerges and those who survive it perhaps leave further generations doomed to live through something similar and that’s probably the most powerful message of all.

5 Stars – A rollercoaster of a read with a powerful message. Reviews left via Amazon, Goodreads and BookBub.

Is Goodreads Any Good for Authors?

The title of this post alone will probably stir some level of reaction from those in the online publishing world and I think its time we talked about Goodreads in detail. I am very much aware that Goodreads is aimed at readers and the platform may be a polarizing topic for debate but we’re going to look through that and try to decipher whether or not its actually beneficial for the modern day author…

Disclaimer:

Much like it says in the title I will state here that this post is aimed at authors, and yes I am aware readers use Goodreads much like I do as a reader. This post is also my opinion from experience of many years as both an author and reader. Those who wish to defend Goodreads as a reader, take it elsewhere because this one is for authors and I have nothing against any reader who uses Goodreads. This post is also just my opinion which doesn’t need to be taken seriously if it upsets you in anyway. I cannot and do not wish to control how you feel so my advice is if you feel so strongly about defending Goodreads then like most things on the Internet, then scroll on by and don’t read this post.

My reasoning behind this post?

Over the many years I have spent active on social media there have been only a few occasions where I got myself into an argument that led to a toxic situation. One of them funnily enough started with me venting about Goodreads and then someone had to use capital letters in a reply to inform me Goodreads was for READERS and not authors. Arguments went back and fourth. People got unfollowed and notifications were turned off in result. I think at one point I was accused of being aggressive – Twitter right? I’m also pretty sure somebody even gave one of my books a one star rating over on Goodreads because of this argument. So of course these days I tend to stay right in the middle and don’t really tweet about anything polarising – I often see folks complain about getting into arguments on the Twitter. My advice: try not to tweet about stuff that will spark heavy debate or passionate opinion…

Very recently I saw on another platform a rather high profile indie author said they no longer look at Goodreads for the sake of their mental health and so it got me thinking. Then my bloggy sense started tingling because we need to talk about it. Truthfully, there are so many authors who live in fear of being ‘review bombed’ on Goodreads I think it’s worth addressing. What is review bombing? Well it’s a term that comes from an angry mob forming online who band together and give an author’s works low ratings on Goodreads – yes this happens and it sometimes goes unnoticed by the platform, or so I have heard. When you publish a book, you essentially build yourself a glass house that will forever be vulnerable. For some this might be a revelation but it is something I now live with, it’s common knowledge that some folks will stoop to responding to me by just rating my book with a single star. This happens to many authors all the time.

What is Goodreads?

I always like to include those of the beginner persuasion in these things and well if you are new to authoring and the online book world you’ll eventually come across Goodreads which is basically the Facebook for books online. To me, it’s a little clunkier and outdated but you can compare it to FB in essence. Authors can list their works, create profiles and even join some groups which over the years I have found quite useful – especially the indie author ones and this is probably the most social part of the platform.

For the reader side of things and probably what the site is more suitable for, you can leave reviews and probably the most important tool for me as a reader/reviewer is the ability to create a ‘to be read’ list (TBR). This way I can track what I have said I would read and review – now this falls down if a newbie author hasn’t listed their work. Top Tip: Even if you never use Goodreads again, list your works so readers and reviewers like me can find them and then remember to read them.

Slipping from my control: My Goodreads Experience

Another disclaimer:

As mentioned above, this account contains my opinion. I’ll happily admit it might not be ‘right’.

Apart from using Goodreads to track my reading/reviewing endeavours a once bright eyed indie author (me) jumped into the foray of the platform and listed his books. Now for a beginner author, Goodreads feels good. You’ve listed your books and maybe a few folks have even reviewed them. Because its normally close friends and supporters the ratings of your works will probably be quite high, to begin with. Happy days. But then things will start to slip away…

I suppose all books go through this, but after some time a book’s rating will start to go down as it picks up more reviews. And so sometimes after a big book promo I’ll see the rating of my book tank along with my mental health. Now who’s leaving all of these low ratings? Well they are not always low but the way the rating system works always seems to be against good ratings. After some years my books ratings slipped from my control even though after publication they aren’t really mine anyway. Recently I made a pact with myself to not really care about the overall rating of my book’s on Goodreads. This was a mental health driven decision. And yes I know that reviews are going to happen, I have no problem with that.

There appears to be a culture beneath the surface of Goodreads where readers can just torpedo a book with one star, even without explanation. These ratings don’t require proof of purchase and normally aren’t even moderated by the site, not to mention they help nobody. Many times I have seen authors campaign to have an abusive review taken down – you’d think they would automatically be flagged these days – as I said, outdated and also a hot bed for potential toxicity in my opinion. Let the dumpster fire burn…

This isn’t just me venting about receiving low ratings or taking shots at Goodreads because in all honesty I don’t have that many, but from my experience the whole one star torpedoing is real and I can even correlate some I’ve received to every time I have shared my honest opinion online… joke, or is it? If you really want some heavy opinion on Goodreads then all you have to do is Google it and you’ll see.

Personally and my own conclusion is that Goodreads shouldn’t be taken that seriously for authors if it stays how it is. How can we if it isn’t basically made to be troll free or at least effort is put in to do that? It is linked to Amazon so I don’t think the whole verified purchase eligibility to leave a review concept would be that hard to set up. That kind of falls down with books that are inherited or gifted so options are thin. Its become a little bit like the wild west in that respect and so if its going to be like that then I can’t take it seriously. For the sake of my mental health, I hardly look into detail at my book’s reviews on the platform, that’s what Amazon is for. (yes I know Amazon are involved with GR’s ownership)

There is however a silver lining to this because I do use Goodreads in a social capacity. The groups can be very helpful for both authors and readers. I tend to lurk mainly in the ‘Support for Indie Authors’ group which boasts several thousand members and is a message board that covers so much from basic book formatting to book promotion. There are other like minded authors out there and the groups are a good way to find them. The support level in these groups is beyond fantastic and really a credit to the platform.

Asking the wider community…

Seeing as I have an engaged responsive Twitter following full of authors I decided to take the plunge and just ask them what they think of Goodreads as a platform for Authors. The response I got was actually a little unexpected because at first nobody said anything…

Now my tweets always stir some responses but when it came to the subject of Goodreads, nothing. This is an immediate red flag because although some authors did eventually respond it says way more than I needed to know – authors are most likely hesitant to give their opinion of Goodreads in fear there will be repercussions that will negatively effect their work’s rating. Is this the modern book world we live in? Its kind of worrying and sobering but probably the true reality of how potentially toxic things can get on social media. (Remember this blog post is an exploration and my opinion, I’m not taking shots at Goodreads in any capacity).

I did however receive a number of private messages from fellow authors requesting not to be named. Their experiences were all similar and all of them mentioned the one star review thing so they would rather talk to me privately which I respect. We are all trying to maintain an image online after all. Some authors mentioned bullying, tactical reviewing so a reviewer can climb the ratings, books receiving bad reviews before release and even abuse. A major point that all of these authors mentioned also was the lack of response or action Goodreads took on certain issues. The site in my opinion appears rather unregulated and in the 21st century something that probably needs looking at.

So my tweeting efforts weren’t a success but that didn’t stop me from using the search bar to find some more author related experiences. I have opted not to include twitter handles to protect authors from any potential repercussions.

As you can see it’s polarising and of course mentions the reading experience side of things which the platform is aimed at but you can see the whole troll review thing is a problem.

Conclusion

From everything laid out I think we can at least try and put together some concluding points that authors tend to have in common. Is Goodreads any good for authors? Well here are my findings in bullet points.

  • It’s a good idea for authors to list their books on the Goodreads even if you don’t actively use it. At least that way readers can put them on their lists.
  • Goodreads would be a much better place for authors and readers if everyone was transparent about the review bomb thing – these one star review bombs help nobody and yes I know readers are entitled to their opinion but manners comes to mind.
  • That one star review bomb thing is a glaring problem but partly a mob culture that is external to Goodreads so they are not fully responsible but should at least acknowledge it.
  • Furthermore, Goodreads would benefit from introducing a review system where people have to write a sentence or two as opposed to ‘hitting and running’ because these type of empty ratings help nobody.
  • Some of the author groups contain some real value and resources that can’t be found anywhere else.
  • Goodreads can just be used as a reader only platform which I tend to do these days.
  • If you are going to use it as an author be prepared for ratings to slip potentially.

My humble opinion doesn’t really matter but it’s obvious to see authors mentioning the same issues so perhaps a little modernisation of the platform is required. As I’m writing this, today is the first day I’ve decided to no longer check my book’s ratings on the platform. They only seem to get lower – that’s my experience anyway. As a reader I will continue using the platform to post reviews and list books I want to read. My primary take away is for authors to just remove themselves from something if isn’t beneficial but if you do enjoy the platform as an author then go for it.

Everything laid out stands as a lesson for anyone potentially looking to get themselves on Goodreads and most of what I’ve said is based upon my own experience and some opinion. But what’s next, can authors go to another similar platform that might feel a little easier to use and feel fresher on the whole?

Going elsewhere

The wonderful thing about the internet is variety and even in the book world which is seemingly monopolised by Goodreads. There is another awesome platform I use. BookBub, they have own site that’s fresh and personally I think its a decent space for authors. You can review books and connect with others. Check out my profile and if you are an author get yourself a profile and list your books on there. At least that way if they are listed on the site you can then apply for a featured deal – the book promotion holy grail – more on that here.

Final Thought

Overall Goodreads is a subject many authors tend to tread lightly on and I might be risking some incoming hatred but remember this post is just my opinion and not an attempt to shutdown the site or anyone who has left a low rating for a book. Goodreads does have a place in online authoring and probably will for a long time. If you do leave a comment reminding me that Goodreads is for readers then I will probably just ignore it.

I know reviews are just opinions and there isn’t much I can do about that. If you do have any grievances then do please leave them in the comments and not through rating my books on Goodreads.

So finally, what do you think of Goodreads for Authors? (and don’t tell me the site is for readers because I know that seriously…)

Thanks for stopping by.

A Concise List of Book Promotion Sites

Book promotion sites are a great way to advertise a free, discounted or full priced book. Over the many years of promoting my work I have built up quite a list of sites that have been effective in helping me get some much needed sales or downloads and now it’s time to help a fellow author.

What are Book Promotion sites?

For beginners Book Promotion sites are an advertising method that utilises a large reach of people through email subscribers or their site might get a lot of traffic because it’s popular. The general consensus with these sites is that they advertise something that’s either free or discounted so you’ll need to organise pricing depending on what a site will offer. Some will advertise your work for free while others will charge. Basically you are paying to use their voice which is probably louder than yours. Having sold more e copies of my work than paperback I’m inclined to say book promo sites focus mainly on e books.

This list is broken down into three different tiers. The high end, the middle of the road and lower end. They are listed this way to reflect on price and overall effectiveness. My tip would be to use sites from all 3 tiers in a single promotion for the best results. All of the sites listed can be found through a quick Google search.

The High End…

BookBub

E Reader News Today

Freebooksy

Bookrunes

Robin Reads

Except for the early days, every one of my promotional runs has included one of the above sites. BookBub particularly are very hard to get in with so be warned. Their featured deal if you can get one is the ‘holy grail’ trust me. You can read more about BookBub here. Some of these sites also expect your book to have some reviews but check their specific submission policies for more info.

Price Range: Anything north of $40

The Middle of the Road

Pretty Hot

Armadillo E books

E book Booster

It’s Write Now

Awesomegang

Bookwerm

Bookdoggy

Bookhippo

Ask David

Book Angel

Book Bongo

These sites are probably the most effective for the money I have paid. Using a few of them in one promo can be particularly effective. Not all of them will charge you a fee also.

Price Range: From $10 to $25 – dependent on the package/ some sites are free

The Lower End

Book Goodies

Discount Book Man

Bookzio

Whisper reads

Free 99 Books

Reading Deals

This is Writing

Best Book Monkey

While this list is classed as the lower end that doesn’t reflect fully on how effective they can be when stacked alongside other book promo sites. They are down here because all of them offer a free package.

Price Range: Mostly free but up to $5

Book Promotion sites are an effective way to market and drive sales for a book but they are not the only way to sell. You can read much more about marketing, book promotion and all things writery over in my resources section.

My self help guide book Consistent Creative Content is packed full of resources about social media and marketing for authors.

My top tip when it comes to marketing is to focus on getting people to invest in you as a person by being active in the author arena online. This can be as simple as leaving a review for a fellow author’s book or having a presence on social media. Look after fellow wordsmiths and they will do the same.

If you haven’t got a platform or blog for leaving reviews I have just opened submissions for them on this site which has a loyal following. There’s nothing better than authors promoting each other and so I will promote you extensively if you have a book review or article you want to publish.

Of course thanks for stopping by and I’ll see you in the next one!

Bookbub Featured Deal Promo Results

Well that was a ride… and I’m partially still on the rollercoaster of emotion, sales and everything else that comes with having your largely unknown book thrust into the hands of the mainstream… this is my reflection, review and hopefully knowledge passing-on post about how my Featured Deal with Bookbub went. Let’s dive in…

The who’s?

For those who just want to know the results, scroll down. For the finer detail start here…

Firstly who are Bookbub? In a sentence-ish; they are a big time distribution site that advertises books to a huge following with a somewhat promise of actual return on investment – they are hard to get in with, very hard and their featured deal is considered the Holy Grail of promotions. You can read more about them here in my post explaining how I got a featured deal… Authors can sign up to Bookbub, create a profile and then list their books. People can even leave reviews for them…

Who am I? Well for those who have arrived on this blog’s shores for the first time, hello, I’m Lee, I’m from the UK and I am an indie author of 6 books so far. I’m relatively unknown although I’ve been around for a few years now, my books have a moderate to small amount of reviews – I’m a small time scrappy underdog of an author trying to get the world to read my stuff and I don’t give up… In terms of book sales, I’ve sold around 1000 since 2016 through my various promotional efforts. I’m nowhere near earning a living from this but one can dream right?

Who were bookbub going to Feature from my backlist? My super hero comedy novella ‘The Teleporter’.

The Deal

After somehow agreeing to advertise my book, Bookbub agreed to feature it on Saturday the 6th of February in all their major markets. The US, UK, Canada, Australia and India. It would be advertised as Free to download and so I set the price to zero for that day. Because I have other books available I set them to 99 cents a piece also…

Top Book Promo tip: A Free book promo is a great way to get a lot of downloads. It’s a please all method that many folks will grab. Personally I tend to keep my free promo day’s few and far between – once every quarter is probably enough and even then for me it will be a different title every time.

The Result…

I’ve always had a rather funny relationship with Lady Luck. On the day of the promotion I was struck down with a rather bad spell of food poisoning. Even in my reduced state I managed to do some tweeting and social media-ing but things were not great for me, we’ll go into what I did to promote the deal below, however in terms of book promotional efforts let me refer you to the graphic…

I think we can all agree 10,000 plus downloads in one day for a small time nobody like me is pretty damn incredible. Now I know it was free but normally my reach for a promo like this is 10% of that. Damn, that’s a lot of downloads! The free downloads trickled into the next day with 580 more by the time the price went back up to 99 cents.

If my maths is correct and if 8000 of these readers actually read The Teleporter fully then I am set to make about 3 Grand from page reads…

Final Free Download count: 10,926

Due to my state of health I couldn’t properly track chart positioning’s during the day of the promo but it went to #1 in multiple territories. But that’s not all. For the day I set the price of my other books all to 99 cents or equivalent and they sold!

As you can see the numbers aren’t huge but every book I have available sold for actual money and so here comes another top tip: When promoting a book for free make sure you set your other works to a discount – this will near enough guarantee a little interest. Of course this only applies if you have other titles, if not grab that pen and get writing more books!

Here are the final figures of everything I sold after a week:

It’s quite funny that I only sold 1 paperback out of 10,000 sales. Thanks to whoever bought it, you are literally 1 in 10,000! Basically every sales record was smashed during this run with sales happening for a record 9 consecutive days after and so that brings us to…

The Aftermath

Now the immediate results were awesome but the real result of any book and it’s promotion is best measured over time. Boy this is where the real rollercoaster began…

Literally on the day of the promo KENP page reads shot up. From an average of 20-50 page reads a day to hundreds, the 10,000 readers had began their journey but that’s not all. Now The Teleporter was in front of newer eyes it began to sell even after it was free. Every day after the promo for a week it sold.

This is where a free promo or any promo will pay off because the exposure has pushed the book a lot further up the charts in front of new eyes. And then after a few days came the crowning moment…

The orange label of destiny found itself attached to my scrappy little underdog of a book. The Teleporter had become a best seller and made me, a best selling author… while my food poisoning had subsided and I was seemingly on cloud 9, things weren’t all celebratory…

Lessons learned the hard way….

Wholeheartedly, if I were to do Featured Deal again, I would. The results above you can see have turned a corner for my authoring career but and although I am relatively thick skinned there came a point where reviews started coming in and not all of them were positive. In fact the rating across the board for The Teleporter has dropped a little. It appears only the folks who didn’t like it are leaving reviews…

Lesson: When you present the mainstream with a free book they will download it no matter their taste. They see the price first and perhaps nothing else. Some of these folks might not like what they read and they will express that in sometimes scathing, hurtful reviews. This started to unfold by day 4 and it’s still unfolding, although there’s were so many more positive reviews, the negatives are the one’s we dwell on… As an author I know the reality of reviews, I am also an adult but sometimes things folks say can hurt. That is probably the one warning or take away I want anyone else to have from this: the more your work is exposed to the masses, the higher chance you’ll find someone who doesn’t like it. That’s okay and it’s normal because the whole literary industry is built upon it’s favourite word; subjective. Those who have left scathing reviews don’t really provide me with any valuable feedback so it’s kind of pointless. Either way it’s also quite hilarious to see people react in such a way for a comedy. It kind of makes me want to write a sequel just to get back at them.

Comedy is probably the most subjective genre out there, the gulf of different reviews has proven that. The highs have been high and the lows have been scathing – people really will tell you if they didn’t like a comedy… combine that with it being free and the emotion exploded. My author friend Karl on Twitter explained it way better than me..

Like most things in life we skim over the bad and embrace the good, and so that’s what I will do now…

The 2nd Aftermath…

I’ve never received so many new reviews in such short time. The amount of ratings The Teleporter had was below 20 and now it’s growing, good or bad, a rating is a rating. Here’s a couple of the better one’s…

But that’s not all because the aftermath kept on aftermathing…

By day 9 The Teleporter had crossed over 50 ratings in my home territory of the UK – just another awesome achievement. Ratings above all are proof of readership.

Factors for Success

I’ve explained everything the best I can but for anyone looking to successfully promote a book via Bookbub or not, this is the section for you because now I shall delve into what I did and why it worked… Some of this stuff might feel like a repeat but this is what you need to successfully promote your book:

Pro cover art work and banners to boot: Selling books starts with the visuals and people do judge them by their covers. I have invested good money in my cover art work and it looks great. Design for Writers deserve the credit for this but you need a pro looking cover to sell books! Combine that with a shiny banner and you are set.

A badass social media game: Due to my wonderful engaged following on Twitter I am currently killing it with tweets regularly being liked by hundreds of folks. Things have really stepped up recently and so that has to be taken into account for the success of this promo!

Distribution: The greatest struggle an author faces is making the world aware of their works. What did I do to spread that awareness? Of course Bookbub helped but I did these things also:

Used my mailing list: I have an email list of 80 or so readers. On the day I sent them an email with the above banner and information on where to buy my other discounted books.

Utilised that social media following: On the day I put out a blog post, put out a post on Facebook and plastered the link all over twitter to over 6000 followers. Using the right hashtags can increase visibility big time. In particular I took advantage of the #shamelessselfpromo movement that happens over on twitter at the weekend. My tweet is below:

Took advantage of having a backlist: The best way to sell books is to write more and have more available. Not only did folks download The Teleporter for free but they bought the others that were discounted.

I didn’t just rely on Bookbub: Okay Bookbub’s reach is awesome but I really wanted to make sure I got the most out of this promotion so I also advertised The Teleporter on a range of other promotional sites. Some were paid and others were free. They were:

E Reader News Today

Ebook Bookster

Indie Book of the Day

Bookrunes

Bookdoggy

Bookbongo

Bookhippo

Bookwerm

Bookangel

Pretty Hot

Itswritenow

Armadillo E books

Timing: This is a huge factor for success of a book promo. Without looking at genre and the time of year because that’s a thing, The Teleporter was available on a Saturday which is normally a busy day for internet traffic.

The Teleporter is a niche genre: Bookbub are incredibly hard to get in with. Authors try for years to convince them and it’s perceived your book needs to be award winning and highly reviewed to have any chance. My book is neither, while it was accepted by them a few years back it’s a bit of a wildcard but the humour genre has a small catchment rate – by that I mean it’s not like the thousands of crime thrillers that get rejected each day because nothing against crime thrillers but it’s a popular mainstream genre compared to humour, the queue is longer – The Teleporter stands out in genre which is probably one of the main reasons it got chosen. Plus it’s good, fu***ng good and seeing as this is the second Bookbub featured it, they must like it also.

Reviews/ratings: Although the amount of reviews the book now has is much bigger, beforehand it was 20ish which means it’s had some readership and those reviews were from the year of release all the way to recently. Recent and old reviews together show a longevity of readership.

Investment of money: Bookbub charged me over $200 for this featured deal and if you are serious about promoting books you need to invest serious money.

Concluding thoughts…

If I can get myself a Bookbub featured deal and 10,000 plus downloads then you certainly can and everything above is proof of that. Never before has my authoring profile been thrown in front of so much exposure and for that I am grateful above everything else. It’s been a rollercoaster of emotion and as I take a deep sighing breath of satisfaction, to me it was worth it. From the initial explosion of sales to the aftermath and even lessons learned and then the second aftermath, what a ride. This was my most important promotion moment as an author and it will hopefully be a huge turning point. Only time will tell.

The wonderful thing about this promotion is that it has proved indie authors who have a platform can also be given a voice and be successful. This featured deal was a victory for all of us indies and I’m incredibly proud of how it went. The best outcome is the fact my soon to be published authoring and blogging guide book had one section left blank to be written, it was a section that was going to explain my most recent book promotion efforts. Guess I better get writing!

If you do have any questions then please do drop them in the comments and for everything else book promo do check out my book which is currently available for discounted pre-order. It is full of marketing guides and resources for authors.

To everyone who has supported me as an author and blogger, thank you and to those who have read this post, I tip my cap to you! Peace out and may the words be with you…

A message from Best Selling Indie Author Lee Hall

Above all, thank you to everyone who has ever had faith in my words. For me to be sharing this moment is both surreal and quite humbling. Those who did tune in yesterday via social media will know the news but for those who didn’t, I shall leave it here…

I’ve said before that the material things that come with writing; the sales, the reviews, the ‘success’ don’t really matter as opposed to the writing journey and that is still true to me but when the worlds largest book retailer decide that you are a best seller, then that’s a moment you cherish. This is not just a personal victory but for the wider brethren of indie authors that make up a wonderful writing community. A win for one author is a win for all.

From being 12 years old on a rainy day facing that windows 98 computer about to start this journey with nothing but starry eyed dreams to the now many wonderful people who support stories I’ve released into this world. This road has been paved by moments like this, it perhaps justifies the efforts, the hours and the work. There’s a place in the world for my stories and they can be successful, they can be best selling and they can stand on their own. And probably the most wonderful crowning moment of all of this; if I can do it, there’s no reason why you can’t. While on paper everything I have achieved over the years may appear absurd, it’s achievable by anyone willing to make the journey. How do I know that, because I did it, I achieved it!

Thank you Bookbub for the distribution and having faith in my work. Thank you readers for taking on my work and of course thank you Canada for making me a best selling author. Keep going writers and bloggers, your words are needed in this world…