Bookbub Ads – an abject failure

Here at the Hall of Information we are always on the look-out for proven techniques that work on the subject of book promotion. Even though this operation is small, we still try our best to pass on all experiences and results, good or bad for the greater good of fellow wordsmiths looking to get their work out into the wider world. Well it was only a matter of time until a bad one came along, or shall we say a ‘not so good’ one. Right now I’m not angry, I’m just disappointed…

This week I took a dive into the complicated, convoluted world of Bookbub advertising. Now first let me determine that this is not the ‘featured deal’ advertising you can apply for which they will probably reject, but in fact another service via their ‘partners’ site. Anyone can pretty much sign up and get advertising straight away or so they say. 

You are asked to fill in boxes with your book’s URL, and the whole thing is pretty standard if you are comparing to other advertisers. But then it gets a little complicated as you are asked to find an audience who will potentially click on what is essentially a thumbnail sized pop up that will appear in their inboxes the next time Bookbub sends them a circular. This is essentially what the advert is, a small pop up of your cover and 60 characters to hook someone into clicking on it. Did I hook someone? Anyone? Just one person? Find out below…

It isn’t really explained whether broad or specific audiences are preferable. Specific would target individuals most likely to buy I suppose? When I reached the green area it suggested I’m on track (unlike the example below) and so after putting a few Darke Blood related author tags and genres into this targeting thing, it seemed to be happy.

borad

Next you are asked about date ranges, budget and then of course more complicated things known as ‘Bid’ which is an impressions based of clicks budget – again very convoluted for the layman author looking to sling a few ebooks. I selected a continuous option because the ambition in me just imagined the sales rolling in…

So after fudging around with the figures – figures I cannot show you because Bookbub have already deleted the campaigns I put on pause – I was ready to go. My first campaign looked a little like this…

Daily Budget $15 

Bid ‘CPM’ Budget $9ish 

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dfw-lh-db-cover-ebook

 

There are more than shadows lurking in the darkness…

(Imagine a jazzy background)

 

 

Buy now

 

 

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I guran-damn-tee somebody who stumbles upon this here post, even in ten years time will click on that buy now button, but when my ad ran for 24 hours, with over 200 impressions, not one person clicked on it…

Ok, so maybe it was me, not being able to navigate the system probably. So the very next day I tried again, and changed a few things. By lunchtime I was done. No clicks and me left wondering what I did wrong, like everyday… I don’t have time to figure out over complicated advertisement algorithms, and maybe you do, but I’ve got books to write.

My total spend on this abject failure was $17.69 and I know for a fact I can get book sales for less than that. In fact I have, with my Bookbub featured deal last year I spent $86.00 and sold 66 books that day. But the many other promo sites I’ve used have given me a way better return.

My advice would be to go elsewhere. Of course my book promo lists/results can be found in the many posts I have put out there previously. Here are a couple of recents:

Book Promo Results March 2020

Book Promo Results September 2019

Final Thought: 

Straight after I was done failing at Book bub ads, I cobbled together this little mock up via an online photo shop site. Seeing as I just got a fresh review, I quoted it and then put it up on the Tweet machine.

Image

As you can see the results are 3 times better than bookbub ads, and not a dime was spent…

tweet

The moral of the story, not all advertisers work, and neither do I… Be wise with your money and don’t just dive into something…

SALE ALERT! The Teleporter available to download for a discounted price! TODAY ONLY

Yep you read the title right, my most critically acclaimed book The Teleporter is available to download at a discounted price in the following places!

 

 

dfw-lh-tt-cover-ebook

With thanks to BookBub this sale is officially being advertised by you can grab yourself a copy right now for more than half price!

Individual links: Click on the corresponding flag

Amazon Australia

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Amazon Canada

canada

Amazon India

india

Amazon UK

uk

Amazon US

usa

 

Of course its also discounted in most other places, but here are some high profile reviews and reasons why you should make the Teleporter your next read! 

 

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I’ve also cobbled together a nifty little post called 5 Reasons why YOU should read The Teleporter

 

Thank you for reading. Thank you to everyone who reviewed The Teleporter and it wouldn’t be an indie book promo post without saying LEAVE A REVIEW; AND THANKS FOR READING

ROCK AND ROLL MAN!!!

 

 

 

 

 

 

 

 

 

 

 

 

How I landed a deal with Bookbub!

As an author you probably don’t have to go far from the Google to find out what Bookbub is. For those not in the know, Bookbub is referred to as the ‘holy grail’ of book promotion sites and even more so for readers because it’s probably the most prestigious book connector site out there. And what’s even better is that they near enough guran-damn-tee returns on their investments…

From very early in my indie author career I tried and tried to land a promotion deal with them. Those lucky enough to land a deal report of crazy amounts of sales and even huge returns on the investment of a Bookbub promo. Just looking at some of the ‘requirements’ for acceptance is pretty damn intimidating, with some even boasting you need 50 plus reviews, but…

Its all about looking the part and persistence…

None of my books have anywhere near the dizzy heights of what is perceived as a requirement amount of reviews BUT the reduced amount of reviews in comparison I do have are mainly positive and diversely ranged from bloggers, readers and even people I do not know. There are reviews on Amazon UK, US, Canada and even AUS which reflects my initial efforts in getting The Teleporter read and out there. Many of them even put their reviews up on Goodreads. There even a few reviews that are probably better than the book!

The cover artwork is second to none, like all of my stuff I invested in a great cover from some awesome folks called Design for Writers who have made all of my books look as good as any other author, pro or indie out there.

It’s also well edited and formatted by my awesome publisher. It simply looks the part from all angles and this is proof even small time indies like me can be taken seriously.

Above all I also never stopped applying. Every month or so I would submit a new deal to Bookbub and eventually they agreed to promote The Teleporter!

Standing out from the crowd…

There aren’t many super hero comedy books out there right now and there aren’t any called the The Teleporter. Like all of my books I have tried to title them in a way that is unique or sticks out from the crowd. So by submitting to Bookbub in the ‘humor’ category I think I set myself out from the crowd. In this world different is good, not the try hard to be different sort, just the naturally occurring different and that’s what the Teleporter is! Find a niche category and if everything else is aligned you may get chosen.

Combination of stuff…

There isn’t one sole reason why I got chosen by Bookbub. All of the above as a combination have led to this.

Reviewers have helped this book in a huge way along with the awesome writing community who helped promote it over the past year.

For anyone who did that, THANK YOU, this feels like our book and it’s going to the big dance and hopefully to a more mainstream audience. You folks can boast, if all goes well, that you read it before it was huge! 

You can expect to see The Teleporter available to download at a discounted price on the 1st of July 2019 across the following amazon territories: 

UK, CANADA, INDIA AND AUSTRALIA – It will be discounted elsewhere but the bookbub ad is for these places. I guess we have to wait for the US…