Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought it would be best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my resources section for more book promotion and marketing things!

And and before you go, let me tell you about my recently released self-help book that is packed full of information and guides on selling books all the way to social media. All you need for success is Consistent Creative Content.

 

Let’s talk about… why your book isn’t selling…

It might be a sore spot but here it’s okay to talk about lack of book sales. They never told us we’d have to put in a lot of effort to market our own… While we’re all too busy wrapped up in thinking we achieved something by reaching the end we’ve actually only pulled up to the starting line… I’ll retract part of that statement and say writing and finishing a book is a phenomenal achievement but nobody forewarned me that selling it would be a pain in the ass. This post is going to explore what authors can do to fight back from the struggle to sell their work.

Sales don’t just magically appear for an author and so this post will explore what can be done to get them by listing the things we should have done or should be doing. While saying ‘buy my book’ tends to be frowned upon we’re gonna look at how you can still say that but in disguised form. Let’s dive in…

Things you can do Before Release

Let’s face it, fail to prepare and prepare to fail because most of the marketing work that goes into selling books normally takes place prior to release, hindsight eh? We could all argue otherwise but let’s agree that if we did it again for the first time, things would hopefully be better; from generating the initial buzz to ramping up all your social media efforts all the way to the nuts and bolts of putting a book together; all of this is supposed to take place prior to release. There are so many reasons why a book doesn’t sell because the initial ground work wasn’t effective enough. Most of my book promotion efforts revolve around amplifying my reach so people notice my work but if an extensive amount of effort is not put in before publication then that book might be doomed from then on to never sell. So what can you do before release to make sure it does sell? These things, some of which might appear obvious but are essential in my eyes:

  • Announce the project as early as you can – even during drafting you should have a book title and genre so talk about it. Tell your social media followers, create a blog post, create an email newsletter to send to folks on your email list – if you haven’t got one of these then get one. Make an early trailer or even a mock-up book cover. Tell your followers this book is coming.
  • Up your social media game on all fronts – don’t just talk about your work, engage and get that following higher. My top advice when it comes to selling books is to sell yourself by being present online. Be social and post stuff that aims to inform, inspire, engage and help others – this might be more of a long term thing but go for it for the sake of that book!
  • Review books in a similar genre – start making your presence known in that genre by supporting it. Supporting fellow authors is a guaranteed way of getting noticed trust me. Some authors might even return the favour.
  • Reach out to BETA readers and then ARC readers who will leave early reviews upon release – people are the power when it comes to books. If they are true supporters they’ll spread the word through their own social media reach. Perhaps ask a higher profile author who writes in the same genre to take a look and offer to have their review quote on the cover. This one might take some socialising and the debut author might struggle but having folks in your corner will help.
  • Make sure your book has a good basic anatomy – nothing sells books more than a professional looking cover and an enticing blurb. Do your best to get these as awesome as possible. When you’ve got the final book cover it would also be a good idea to create a book banner to share on social media and pin to the top of your profile. I made the book banner below, pretty nifty right?
  • Set up a pre order, a price promotion and self promote – even if this is your debut novel I would suggest setting up a pre order for the e version via Amazon. Least this way you’ll already have an Amazon page and then you can share that link. You’ll be surprised at the folks who come out of the woodwork to support and pre order that book. You can even set up that pre order months before release. As an incentive, perhaps set the price for the pre order lower than what it will be after release and remember to tell your social media following about it.
  • Organise some advertising – there are book promo sites out there that will have a specific new book release package. This is worth exploring to enhance your reach. Here’s my list of promo sites.
  • Organise the official release – create a Facebook event for the launch day of your book and make a spectacle of the date. Invite friends and potential readers. Schedule a blog post on the day which leads into…
  • Blog about it – the pre release days of a book make for some great material to document via a blog. Talk about the story, the setting, the characters, share the blurb and share anything else relevant.
  • Promote other books on your back list – this only applies to those with other books but it’s important to bring them into play. Run a price promotion and mention you have another work coming in that promo.
  • Get yourself out there – there are plenty of places to submit guest posts and reviews to that might have a higher reach or following than you. This blog boasts a 800+ following and is looking for guest book reviews and articles.
  • Contact local press – its always worth reaching out to local press about your book because you never know if they are looking for some news to feature on a slow week. Is your work unique or does it have an interesting back story – local press love that sort of thing.

That’s 12 things an author can do prior to release to generate sales and I guarantee there’s probably a lot more. Now hindsight is a wonderful thing and all but what about those with books already out there? What can we do to sell our already published works?

Things you can do After Release

We’re sticking with the Back to the Future Theme here…
  • Run a promo or sale – like any other product out there books can benefit from being discounted or even free. You can do this any time after release to get some sales. Combine this discount or even free promo with some advertising and things might start to turn around. Reaching out to the right higher profile book promo site might result in your lucky day.
Getting a Featured Deal with these guys is a huge step in the right direction
  • Let readers find you – this is a longer term strategy but just going about your usual business of blogging and supporting fellow authors will eventually get you noticed in a positive light. I’m saying this because it happened to me. After deciding to offer indie book reviews on this blog back in 2018 my views have continually improved and so did my sales.
  • Write more books – another long term one but having more books on your shelf equal more choice for potential readers. If someone liked one of your works they will at least attempt to find out if there are any more. I’ve released 6 books in 5 years and experienced a gradual increase in sales over that time. Consistency is key.
  • Try not to worry so much – Good things take time and it might actually be a constant battle to find sales. You might never be fully satisfied so don’t let it get to you. Back when I had even 4 books released there were some months when I sold nothing and now after so many years and more releases I sell on average a book every 5 or so days. Rome wasn’t built in a day and neither was your legacy…
  • Consider lowering the price permanently – I’ve never sold a fiction e book for more than $2.99 so maybe consider aiming for lower than that. If your an indie I’m pretty sure you don’t rely on book sales for income so consider keeping your e books at 99 cents for a while – this normally guarantees a few sales.
  • Reach out to some book bloggers for a few reviews – the more ratings a book has the more chance it has of selling and most book bloggers will accept a free e copy in exchange for a review.
  • Blog about it – you can still blog about your work long after it has been released. Perhaps an in depth post exploring 5 reasons why someone should read it or even a ‘making of’ post. Talk about it and be honest, readers are drawn to that.
  • Social media – every now and then I will share the link and cover art via twitter. It’s important to remind your following what you’ve written and what is available. On twitter those shameless self promo posts are good for visibility, especially on the weekends.
  • Read an excerpt out loud – go live on your social media and read a passage or excerpt of your work. Show your beautiful face and a passion for that work you created.

You’ll notice the list of methods after release is smaller because the preparation is way more important but that doesn’t deny the fact after release methods are any less important or effective. It is perceived that the first 30 days of a book’s release are the most important for future sales but I’d beg to differ especially if you can achieve a good promotional run. It took three years for my third book to gain any kind of traction along with my 4th. It’s great to do as much preparation as possible but that doesn’t doom a book for eternity because in marketing and book sales anything can happen.

There is also another often overlooked resource and that’s to ask your peers. The writing community is full of different folks on different parts of their journey and they have valuable experience. I put the question out on Twitter and so here’s some wisdom from those who have sold:

The best way to figure out sales and marketing is research. Saying your no good at marketing is old and cliché. If you can write a book and tell an effective story then you can sell it. The Google is also there for you and so am I. Check out my Resources section for plenty of pointers on all things book selling, marketing and wider social media.

I hope you enjoyed this rather in depth look at why our books aren’t selling and if you have any other methods not mentioned then please hit me up in the comments! If you just want to shout and vent about not selling books, that’s welcome also!

I also have a self help guide book out which goes into much more detail about selling books, promoting them and even social media stuff. You’ll find it by clicking on the awesome cover!

Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought its best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my resources section for more book promotion and marketing things!