I’ve got a to-do list as long as my arm but this year has officially started rolling. What began with some difficult outside of writing endeavours based stress has turned around for me this week and I’m now diving back in to the writing.
Life will always have a way of stepping in front of my creative endeavours, as always its about priorities and of course my best friend; slow, gradual progress. A sentence at a time in an orderly fashion is enough and eventually that’s what books become. The same can be said for other life things too, ticking one task off at a time is key for me. This year I’m currently envisioning two releases – another non-fiction and the final story in my not very well known Order of the Following Series. I’m also involved in an author academy which you can expect some more news from soon.
Book sales have miraculously continued steadily into this month and it is shaping up to be the best January ever. This month is notoriously slow for me usually and so I am buzzing to see so many sales coming though which is hopefully a sign that 2022 is going to be my year no matter what!
Writing and publishing a book is an incredible achievement and then comes the daunting task of actually selling it to readers. The truth is, that part is really hard sometimes and finding ways to sell online and through social media really is a challenge.
Marketing is often dismissed by authors because they tend to think they are no good at it and that’s okay. For many years I thought I was terrible at cooking until I followed a coherent and simple recipe to realise with some practice and effort, cooking isn’t that hard. The same can be said about book marketing. With some perspective and a little consistency, selling books online is possible and even fun. I’m someone who regularly sells their books through social media and I’m going to share with you my lessons and observations that will hopefully help you.
We will look in detail at using social media as an author and selling books online while also analysing why some authors struggle.
Whether you are self or trad published, you’ll probably appreciate the work that goes into firstly putting a book together and then the wider journey of marketing. Authors are expected to do a lot of that work but there is a slight misconception or at least a lot of advice that is over simplified or out of date.
‘Write a book and share it to your social media audience – Instant Sales‘
This statement although paraphrased is probably why a lot of us fail or at least feel like selling books is a struggle. Oversimplified advice from 2009 is just a Google search away and social media tends to echo stuff like this. On Twitter, authors in their droves share their book links every day and then newer authors see that and do the same and so forth. The truth is, and I realised a while back is this:
Just because your book exists and is published doesn’t mean it will sell a single copy. Take that expectation away and your view on the whole deal will be a lot easier. I know you worked hard and I know you love that story which is okay because the first person who should appreciate a good book is you. But to me, most of the time, dropping that link on social media is in vain. Yes there will always be exceptions and there will even be some that live by dropping their links but from my experience, I sell my books with the link holstered most of the time. Dropping links can still be valid on occasion but it does tend to bury my engagement on twitter at least.
Analogy: Just because there is breathable air doesn’t mean your body will just absorb it. You need to work for it by using your lungs and wider circulatory system to deliver that breathable stuff around your body. I know lungs function mostly without us being conscious of them but you hopefully get my point. And so the same can be said about that book of yours. Social media is an opportunity to make readers firstly aware of you and then your work. I like to say social first and media second.
The Basics: You and Your Book
Social and media are two separate entities and so are the basics in book selling which are you and your book. Firstly when it comes to social media, conduct takes precedence over anything else. And by this I mean day to day behaviour and general presence. Attitude good or bad sticks out on the platforms and for Twitter where I spend most of the time, it is quite easy to read between the lines of someone’s profile and tweets to gauge their attitude. I often have authors interact with me who say they are struggling with sales and have tried ‘everything’ for me to see their recent interactions were arguments, heavy opinion and generally an attitude that doesn’t help their image. Or their recent activity is just book links over an extended period of time.
While it can be great to share and of course freedom of speech is something I support, social media tends to make you visible and that is both good and bad. Being an author in particular will put you in a glass house sometimes, especially if someone takes offence to what you have said. Now you are published it is time to really really think about what you say online.
Over the years I have conducted my own set of rules when it comes to being an author on social media. These include:
No real heavy opinion on anything that can lead to passionate discussion/arguments. My seat on the fence is comfortable;
Be approachable, supportive and mindful for others and mindful of what I am posting at all times;
Do my best to inspire, inform, entertain or give some level of value;
Be consistent – show up regularly.
If you follow most of these basics, you will eventually find followers which in turn may become readers. And the wonderful thing about social media is the quick results – when you post something you’ll pretty much know if it was good or bad by the end of a day if not sooner. Those with smaller followings may struggle with this to begin with so remember to use relevant hashtags to boost visibility. And because there are so many users on social media, there is always opportunity to reinvent yourself for newer people. This method is long term and takes time along with some patience. If you are looking to sell masses of books quickly then you are in the wrong place.
So if you conduct yourself in the ways stated above you are set for at least more positive social media interaction and visibility which go hand in hand and also contribute towards selling books eventually. The main problem we all have is spreading awareness to the masses that our books exist. We will look into the finer details of expanding visibility below but in order to sell your media or have a higher chance of it selling then it will need to have a decent anatomy.
The basic anatomy of a book is something I mention in my guide book Consistent Creative Content and if yours has it, then eventually it will sell. These are:
A stand out or unique title that fits the genre well;
A professional attractive cover;
An enticing blurb;
A reasonable price;
Editing/proofreading to the point that is reasonably practicable.
Some of the above can be outsourced for a reasonable price. I have always invested in a professional cover using the services of Design For Writers. They also offer book formatting and even website construction among other wonderful things. For some who might be on a tight budget you can find some wonderful creatives online who might even help you for free – my most recent release was proofread and beta read by some awesome connections I have made online and for free.
The Everyday Things
So you’ve got the basics and now it is time to face the daunting task that is marketing yourself and that book of yours. There are so many ways to get yourself noticed along with that book but I would suggest picking a handful of methods at a time and seeing what works. Over time you’ll find what suits you and this really is a voyage into the unknown for many.
When it comes to social media all you really have to do is stand out to get noticed. Getting noticed will result in visibility and visibility will equal sales or engagement .
Easier said than done right? But how?
I turn up on social media every day. I keep my visibility boosted by using Twitter and have built a following of over 20,000 by putting in the time. The majority of that following trust me and have got used to me being there all the time – I’m not addicted honest…
These Everyday things increase my visibility:
Timing – know and understand when the majority of your following is online – this is huge for visibility;
Visual content such as screenshots of recent reviews, excerpts, book banners and covers, paperback selfies or pictures, memes – variety is key here and don’t over share the same thing;
Well wishing/positivity – reaching out to your following and hoping they have a good day will bring you closer to your followers and increase engagement on your posts. This also proves that you are human and when everyone else is sharing book links a little variety of the pleasant kind can be nice;
Supporting others – being supportive of a fellow follower is a great way to earn trust, get some visibility for you and others while also building some trust. Plus for me it feels good helping others;
Reply back when you can – this became a revelation for me but if someone puts in the effort to comment on your post, do you best to think of a reply, even a simple ‘thank you’ will help boost both parties;
Sharing links in a tactical way – Instead of sharing a link on a post or tweet I either drop it in the comments/replies below or tell my audience that it can be found via my bio/profile – this is huge on Twitter especially;
Use relevant hashtags – there was once a time where I would always include hashtags on all of my posts and they help boost visibility. These include #writingcommunity #author #booktwitter #booktwt #writerscommunity
Book Selling Related Solutions
Having all of the above will eventually and most likely lead to sales but what about specifics? Here are some things you can try to help sales:
Run a price promotion – from a free promo to a price reduction they are usually effective with some advertising and the right terminology (today only);
Share a plethora of content about your book – from cover art and banners to the blurb and even the first page, this stuff makes for some great material to attract readers;
Write a stand alone book – marketing the 3rd or even 2nd book in a series is difficult and attracting new readers is a huge challenge. A stand alone story will eventually attract new readers. This also naturally leads into having more books available will increase the chances they sell.
The Longer Term
Time sits above everything and I firmly believe there are no real quick fixes to selling books on social media unless you have stacks of cash you are willing to throw at it and even then there is no guarantee. Over many years and books I have grown towards regular sales, reviews and social media followers by spending time doing the above. It isn’t easy and there are so many authors like you and me who want the same thing. Even that can help us because our togetherness sometimes makes us stronger.
Social media is an opportunity to succeed but requires work to figure it out. If you really want readers and success then you’ll find a way to get there. Find your crowd, earn their trust and stay visible – these things will eventually help you sell books. Of course there are always exceptions that are good and bad. Try and keep trying because eventually you will succeed. That’s all I have done and here I stand selling books on average every two to three days.
This post is long enough without really dipping into the physical selling side of being an author and I run the risk of repeating already published information which can be read on this site for free. Below you’ll find some links to guides that I have created through the many lessons I have learned over years. Thank you for reading!
The following guides will help with physical book selling:
And for those who want a more detailed view of my journey, this book lays out how I published 6 books in 5 years and how I use social media to sell them regularly. Available now in both paperback and digital.
It might be a sore spot but here it’s okay to talk about lack of book sales. They never told us we’d have to put in a lot of effort to market our own… While we’re all too busy wrapped up in thinking we achieved something by reaching the end we’ve actually only pulled up to the starting line… I’ll retract part of that statement and say writing and finishing a book is a phenomenal achievement but nobody forewarned me that selling it would be a pain in the ass. This post is going to explore what authors can do to fight back from the struggle to sell their work.
Sales don’t just magically appear for an author and so this post will explore what can be done to get them by listing the things we should have done or should be doing. While saying ‘buy my book’ tends to be frowned upon we’re gonna look at how you can still say that but in disguised form. Let’s dive in…
Things you can do Before Release
Let’s face it, fail to prepare and prepare to fail because most of the marketing work that goes into selling books normally takes place prior to release, hindsight eh? We could all argue otherwise but let’s agree that if we did it again for the first time, things would hopefully be better; from generating the initial buzz to ramping up all your social media efforts all the way to the nuts and bolts of putting a book together; all of this is supposed to take place prior to release. There are so many reasons why a book doesn’t sell because the initial ground work wasn’t effective enough. Most of my book promotion efforts revolve around amplifying my reach so people notice my work but if an extensive amount of effort is not put in before publication then that book might be doomed from then on to never sell. So what can you do before release to make sure it does sell? These things, some of which might appear obvious but are essential in my eyes:
Announce the project as early as you can – even during drafting you should have a book title and genre so talk about it. Tell your social media followers, create a blog post, create an email newsletter to send to folks on your email list – if you haven’t got one of these then get one. Make an early trailer or even a mock-up book cover. Tell your followers this book is coming.
Up your social media game on all fronts – don’t just talk about your work, engage and get that following higher. My top advice when it comes to selling books is to sell yourself by being present online. Be social and post stuff that aims to inform, inspire, engage and help others – this might be more of a long term thing but go for it for the sake of that book!
Review books in a similar genre – start making your presence known in that genre by supporting it. Supporting fellow authors is a guaranteed way of getting noticed trust me. Some authors might even return the favour.
Reach out to BETA readers and then ARC readers who will leave early reviews upon release – people are the power when it comes to books. If they are true supporters they’ll spread the word through their own social media reach. Perhaps ask a higher profile author who writes in the same genre to take a look and offer to have their review quote on the cover. This one might take some socialising and the debut author might struggle but having folks in your corner will help.
Make sure your book has a good basic anatomy – nothing sells books more than a professional looking cover and an enticing blurb. Do your best to get these as awesome as possible. When you’ve got the final book cover it would also be a good idea to create a book banner to share on social media and pin to the top of your profile. I made the book banner below, pretty nifty right?
Set up a pre order, a price promotion and self promote – even if this is your debut novel I would suggest setting up a pre order for the e version via Amazon. Least this way you’ll already have an Amazon page and then you can share that link. You’ll be surprised at the folks who come out of the woodwork to support and pre order that book. You can even set up that pre order months before release. As an incentive, perhaps set the price for the pre order lower than what it will be after release and remember to tell your social media following about it.
Organise some advertising – there are book promo sites out there that will have a specific new book release package. This is worth exploring to enhance your reach. Here’s my list of promo sites.
Organise the official release – create a Facebook event for the launch day of your book and make a spectacle of the date. Invite friends and potential readers. Schedule a blog post on the day which leads into…
Blog about it – the pre release days of a book make for some great material to document via a blog. Talk about the story, the setting, the characters, share the blurb and share anything else relevant.
Promote other books on your back list – this only applies to those with other books but it’s important to bring them into play. Run a price promotion and mention you have another work coming in that promo.
Get yourself out there – there are plenty of places to submit guest posts and reviews to that might have a higher reach or following than you. This blog boasts a 800+ following and is looking for guest book reviews and articles.
Contact local press – its always worth reaching out to local press about your book because you never know if they are looking for some news to feature on a slow week. Is your work unique or does it have an interesting back story – local press love that sort of thing.
That’s 12 things an author can do prior to release to generate sales and I guarantee there’s probably a lot more. Now hindsight is a wonderful thing and all but what about those with books already out there? What can we do to sell our already published works?
Things you can do After Release
Run a promo or sale – like any other product out there books can benefit from being discounted or even free. You can do this any time after release to get some sales. Combine this discount or even free promo with some advertising and things might start to turn around. Reaching out to the right higher profile book promo site might result in your lucky day.
Let readers find you – this is a longer term strategy but just going about your usual business of blogging and supporting fellow authors will eventually get you noticed in a positive light. I’m saying this because it happened to me. After deciding to offer indie book reviews on this blog back in 2018 my views have continually improved and so did my sales.
Write more books – another long term one but having more books on your shelf equal more choice for potential readers. If someone liked one of your works they will at least attempt to find out if there are any more. I’ve released 6 books in 5 years and experienced a gradual increase in sales over that time. Consistency is key.
Try not to worry so much – Good things take time and it might actually be a constant battle to find sales. You might never be fully satisfied so don’t let it get to you. Back when I had even 4 books released there were some months when I sold nothing and now after so many years and more releases I sell on average a book every 5 or so days. Rome wasn’t built in a day and neither was your legacy…
Consider lowering the price permanently – I’ve never sold a fiction e book for more than $2.99 so maybe consider aiming for lower than that. If your an indie I’m pretty sure you don’t rely on book sales for income so consider keeping your e books at 99 cents for a while – this normally guarantees a few sales.
Reach out to some book bloggers for a few reviews – the more ratings a book has the more chance it has of selling and most book bloggers will accept a free e copy in exchange for a review.
Blog about it – you can still blog about your work long after it has been released. Perhaps an in depth post exploring 5 reasons why someone should read it or even a ‘making of’ post. Talk about it and be honest, readers are drawn to that.
Social media – every now and then I will share the link and cover art via twitter. It’s important to remind your following what you’ve written and what is available. On twitter those shameless self promo posts are good for visibility, especially on the weekends.
Read an excerpt out loud – go live on your social media and read a passage or excerpt of your work. Show your beautiful face and a passion for that work you created.
You’ll notice the list of methods after release is smaller because the preparation is way more important but that doesn’t deny the fact after release methods are any less important or effective. It is perceived that the first 30 days of a book’s release are the most important for future sales but I’d beg to differ especially if you can achieve a good promotional run. It took three years for my third book to gain any kind of traction along with my 4th. It’s great to do as much preparation as possible but that doesn’t doom a book for eternity because in marketing and book sales anything can happen.
There is also another often overlooked resource and that’s to ask your peers. The writing community is full of different folks on different parts of their journey and they have valuable experience. I put the question out on Twitter and so here’s some wisdom from those who have sold:
The best way to figure out sales and marketing is research. Saying your no good at marketing is old and cliché. If you can write a book and tell an effective story then you can sell it. The Google is also there for you and so am I. Check out my Resources section for plenty of pointers on all things book selling, marketing and wider social media.
I hope you enjoyed this rather in depth look at why our books aren’t selling and if you have any other methods not mentioned then please hit me up in the comments! If you just want to shout and vent about not selling books, that’s welcome also!
I also have a self help guide book out which goes into much more detail about selling books, promoting them and even social media stuff. You’ll find it by clicking on the awesome cover!
Book promotion sites are a great way to advertise a free, discounted or full priced book. Over the many years of promoting my work I have built up quite a list of sites that have been effective in helping me get some much needed sales or downloads and now it’s time to help a fellow author.
What are Book Promotion sites?
For beginners Book Promotion sites are an advertising method that utilises a large reach of people through email subscribers or their site might get a lot of traffic because it’s popular. The general consensus with these sites is that they advertise something that’s either free or discounted so you’ll need to organise pricing depending on what a site will offer. Some will advertise your work for free while others will charge. Basically you are paying to use their voice which is probably louder than yours. Having sold more e copies of my work than paperback I’m inclined to say book promo sites focus mainly on e books.
This list is broken down into three different tiers. The high end, the middle of the road and lower end. They are listed this way to reflect on price and overall effectiveness. My tip would be to use sites from all 3 tiers in a single promotion for the best results. All of the sites listed can be found through a quick Google search.
The High End…
E Reader News Today
Except for the early days, every one of my promotional runs has included one of the above sites. BookBub particularly are very hard to get in with so be warned. Their featured deal if you can get one is the ‘holy grail’ trust me. You can read more about BookBub here. Some of these sites also expect your book to have some reviews but check their specific submission policies for more info.
Price Range: Anything north of $40
The Middle of the Road
Armadillo E books
E book Booster
It’s Write Now
These sites are probably the most effective for the money I have paid. Using a few of them in one promo can be particularly effective. Not all of them will charge you a fee also.
Price Range: From $10 to $25 – dependent on the package/ some sites are free
The Lower End
Discount Book Man
Free 99 Books
This is Writing
Best Book Monkey
While this list is classed as the lower end that doesn’t reflect fully on how effective they can be when stacked alongside other book promo sites. They are down here because all of them offer a free package.
Price Range: Mostly free but up to $5
Book Promotion sites are an effective way to market and drive sales for a book but they are not the only way to sell. You can read much more about marketing, book promotion and all things writery over in my resources section.
My top tip when it comes to marketing is to focus on getting people to invest in you as a person by being active in the author arena online. This can be as simple as leaving a review for a fellow author’s book or having a presence on social media. Look after fellow wordsmiths and they will do the same.
If you haven’t got a platform or blog for leaving reviews I have just opened submissions for them on this site which has a loyal following. There’s nothing better than authors promoting each other and so I will promote you extensively if you have a book review or article you want to publish.
Of course thanks for stopping by and I’ll see you in the next one!
Ah promoting the books, I’ve done this a lot recently and we’re back again to share methods, results and all things about the promotion of books. This is also a sequel to another post I put out at the start of the month and this time it’s literal…let’s dive in!
The aim of this post/who is this for…
The main aim of this post is to share results of a recent book promo run by informing other authors how I did it. This is with a hope they can use this info to sell some books. Much of this stuff can be applied to books that are stand alone, series, fiction or non and for all authors of every level – the self help guide book is coming next year… For those not interested in the full detail or a recap from last time just skip down to the actual start of this post…
To set the scene, at the beginning of this month I promoted the e version of my thriller/horror ‘Cemetery House’ by making it available for free via Amazon. My main aim consisted of two objectives in this promo run:
1. To get as many free downloads for the book as possible + some discounted sales after.
2. To promote the wider ‘Order of the Following Series‘ it is a part of. The next book in this series (Darke Awakening) drops at the end of this month.
The results of this promo run were unexpected and again quite good. While I have shared the results in the previous post the numbers have gotten a little better since.
A good promo run will give books long term visibility after and drive sales, sometimes these sales come days or weeks later.
Updated numbers from part 1…
Free downloads of ‘Cemetery House’ during this run
Sales of ‘Cemetery House’ after the run @ 99 cents:
Sales of other books in the series during and after the run
Sales of other books in my backlist
Part 2 actually starts here…
Okay so part 2 and book promo run 2 of September 2020 would see the overall aim widen slightly, and with all book promotion runs it’s important to set out a clear aim from the start. Lessons from promo 1 meant that we know when advertising a book that is part of a series, the other books in that series will probably sell also. This time around, the newest book in the series set for release at the month’s end was also available for pre order.
Aims of this promo
The aims of this promo were as follows:
1. To get as many free downloads for ‘Darke Blood’ a vampire occult thriller which is part of the wider Order of the Following series.
2. To get as many sales for other books in the series which are discounted @ 99 cents or equivalent in major Amazon markets.
3. To drive attention towards the next book in the series ‘Darke Awakening’ which is also a direct sequel to the book being promoted for free and will be available to pre order at the time of promo and the hope is to actually get some pre orders.
Strategy – how was I going to do it?
Like the previous promo this book would also be available for free through two days but this time on a Friday and Saturday (18th and 19th of September). My choice to use Saturday was to coincide the promo with Twitter’s #Shamelessselfpromosaturday which in recent times has driven a lot more traffic and attention to my posts. The writing community of twitter is something you should plug into, especially for promotion and engaging with other like minded writers. My following is above 4k and so this works as a good free boost. You can see the results and what that tweet looks like below.
Of course one method of social media is not enough to amplify my voice to tell the world this book is out there and free so I would also put out a post on my Facebook page to 500 likers and a blog post to nearly 500 followers on the 2nd day.
My main point of attack in this promo would be as usual to use a range of paid and free book promotion websites that advertise a book using extensive mailing lists and their own sites to reach readers.
Lets look at how it went, then I can share which promo sites I used and what factors of success were…
Darke Blood reached #3 in the Amazon UK Occult chart.
Darke Blood reached #1 in the Amazon US Folk tales/ Myth collections chart.
6 of the ‘Darke Blood’ sales on this day were free downloads that overlapped while 6 were sales at 99 cents.
The best moment of Day 3 was a single pre-order came through for ‘Darke Awakening’ which means that all three aims were now ticked.
Analysis/Factors of success
This was a decent promotional run with exceptional sales of other books in the series most of which were from the US. There was a time when I had only sold 13 or so books in the US and now that figure has been blown wide open. To get a pre order for a brand new release is also huge, although it’s only 1, it’s better than zero!
A huge factor in getting all of these sales and the pre order is listing the books in a series together via Amazon. This boosts visibility big time, especially when one of them is free!
Sub Factor of Factor 1
Just before the promo I did a little sneaky and amended the blurb of ‘Darke Blood’ on Amazon…. This is what I put before the blurb…
Coming September 30th – the next book in the Order of the Following Series – ‘Darke Awakening’ Pre Order Available Now!
At the time of the promotion the 3 books in the series had reviews/ratings in the two major Amazon territories (UK and US). Established books with some reviews always do well when given away for free and those that weren’t free had a good amount of reviews also which helped. Reviews and ratings are useful for selling books as they tell a reader how good/bad a book can be. Getting reviews takes time and so do numbers like this…
Price is a huge factor in this whole deal and I’m not just referring to everyone liking a freebie. The two other books are both priced at 99 cents or equivalent and this helped, perhaps if they were priced higher they would have been downloaded less.
The promo of ‘Cemetery House’ which was covered in part 1 resulted in 4 new ratings on Amazon soon after which directly effected the decent sales of it during this run. This is proof that one promo run can help another.
For this promo I used a few sites that are UK based and this directly drove more sales in that territory.
Great looking professional book covers, investing money and a social media following are all factors that help books get sold. These days I also use book banners which I made myself but for a little money you can probably get some made professionally and they are a nice little touch.
As you can see the two free promos side by side. The first one was indeed more successful and the top factor for that was labour day weekend in the US – people were looking to probably enjoy their weekend with a book or two.
The graphic below with free sales removed looks all the more impressive. Not only does it show paid sales after and during the promo but to date this is the best month of sales I have ever had in nearly 5 years of being published. Context: Upon release of Book 1 ‘Open Evening’ it sold 41 copies in the first month…
Book Promo sites
This whole deal sits on the shoulders of paid advertising and book promotion sites who help amplify that voice so folks can hear you shouting about your work. These are the ones I used:
Bookbongo – Cost $5
Ebook Booster – Cost $20
Bookrunes Cost – $25
Freebooksy (Thriller promo) – Cost $40
Bookzio – FREE
Book Hippo – FREE
Book angel – FREE
As you can see I invested less money for this promo which may have effected it’s overall success but I’m only willing to spend so much..
Traction takes time when it comes to books. Over the years I’ve learned a bunch and partially mastered all of the factors that go into selling them. I still firmly believe the best way to market and sell a book is to write another and another until you have a backlist, so keep going writers! Whether or not a book is part of a wider series doesn’t seem to matter.
Getting that one pre order made the whole thing a little sweeter, selling a brand new title is hard especially when it’s the 4th book in a series but the launch is hopefully bolstered by that handful of pre orders. The purpose of this promo was to help establish more readers for that series, did we accomplish that? Time will only tell…
Thanks for taking the time to read, I hope you got something out of this post that will help your writing and book promotion journey. Peace out!
The results are in! Let’s take a look at my most recent book promotion efforts and analyse what went well and what didn’t. Here we go…
Seeing as this year kind of took a dive in March, some will even argue it ended there. I decided to take what was happening in my stride and carry on. Carrying on might be the single best decision I have made in all of my blogging, writing and general being online endeavours. Trust me, and it was really tough to begin with. The numbers for this blog, my sales and overall results were dwindling for a little while until I dug deep, thought of a few new ways to continue producing content and kablamo, things are looking good, in fact they are real good, I’m talking best ever numbers kind of good.
I do truly feel for the many folks out there who have been stopped in their tracks from what’s currently going on (we don’t dignify these times with a name) but for me and without realizing this whole deal has kind of fallen into my hands with an opportunity that I have seized. For anyone struggling right now who is able to produce some kind of content, I would highly advise you do so, this world has changed and probably won’t be going back to ‘normality’ possibly for a while. More people seem to read my blog these days than my books, which is cool but we’re here to talk about my books…
Seeing as I have five of them (books not kids, I hope…), I have content that is readily available right now for people to access. This year I have stuck to my guns in trying to do all I can to promote Darke Blood, the series it’s a part of and the sequel which drops next month. Having that wider back list gives me the options to change things around and promote another work, that work beingThe Teleporter– a stand alone, novella length comedy book about super heroes with a political edge – it’s current, relevant and relatable. Seeing as Marvel is mainstream these days having a super hero tale is quite handy – and trust me people grab this book when they see it probably more than any others (of mine).
So I decided I wanted to get 2 things out of promoting the Teleporter this time around:
(this is important in book promotion, you need to decide what you want to get out of it, then you can manage expectations/disappointment levels after…)
1.First and foremost I wanted as many people to grab it while it was free for one day.
2. I wanted actual paid sales after the promo date to drive the books chart position upwards and get some new eyes on the product – It will be discounted to 99 cents and this wasn’t just a ploy to turn a profit, what’s a profit in writing?
So this would involve fighting the promotion battle on 2 fronts but with mainly the same process – book promo sites.
For those who don’t know book promotion sites offer advertisement for a fee, some are free. They have access to big mailing lists and distribution methods to get your work seen. Considering this isn’t my first rodeo, I have compiled a list of trust worthy, reputable sites who can help. Using a bunch of different sites at the same time is quite a useful method.
For this promotion I would split the promo sites between advertising on the one free day and the next few days where it was discounted.
The Teleporter would be free to download on Wednesday 22nd of July and then discounted for 3 days after at 99 cents.
Here are the sites I used for the 22nd Free Promo:
E Reader News Today – (humor promotion) Cost $40
Bookrunes – Free Promotion – Cost $40
Indie Book of the Day – Cost Free
Book Goodies – Cost $9
Bookwerm – Cost $5
Book of the Day Dot Org – Free
ebook booster – Cost $20 – placements on up to 15 other sites
Sites I used to promote The Teleporter at 99 cents discount (23rd and 24th)
Armadillo Ebooks – Cost $25 – both dates
Prettyhot – (Featured listing) – Cost $25 – 23rd only
Discount book man – Cost $10 – 24th only
Bookbongo – (bookblast) – Cost $20 – 23rd and 24th
Bookdoggy – Free
So the promo sites were booked and now I needed to prepare my other promo methods. In the past I had explored the option of book banners – a poster that just doesn’t show the cover but acts as a kind of billboard. Seeing as Fiverr offers this kind of thing I got one put together for the Teleporter.
Generally people tend to click on the link more when they see something other than just a book cover. And it didn’t cost much, there are loads of different merchants on Fiverr who do this sort of thing at a very reasonable price.
This time around I would focus more on the days after the free promotion and kept my tweeting and general social media lips sealed until then.
On the discounted days I tweeted to my 3000+ followers and put up a post on my Facebook page to 500 followers and I even put together a blog post on here for my 500 plus following.
So how did it go? How much do I hate myself this time? I can honestly say it went rather okay to good, so not that much self hate…
Here are the results for the Free downloads on the 22nd with slight overlap on the 23rd
Overall this was the best ever day for The Telporter in terms of free downloads and the 3rd best of all time in all free promos I have done. Not bad at all.
I didn’t track the chart position that much on the Free day but it was #5 in one of it’s charts. Mary Shelly’s Frankenstein was #1 at the time… I very much enjoy it when my book is in the same picture as something so highly regarded! Darke Blood did once go above a Dean Koontz book – my only claim to fame thus far…
And now let’s look at the results for the days after the Free promo when it went to 99 cents…
On the day after the free promo, 20 good folks downloaded the Teleporter while it was discounted. The next day we had 1 download and then on the third and final day we had 4. Someone else downloaded it at full price a few days after that also.
I didn’t properly track chart positions but it did climb higher than usual but got nowhere near single digit positions.
20 downloads in one day for any of my books is a win and this year’s best day of sales and my 2nd best day of all time. The 1st being last July with the same book but boosted by a Bookbub featured deal.
I can probably expect a few new reviews soon.
What went well?
The whole thing went well in my eyes but here are the factors that helped.
1.July, something about this month in the past two years has been really good for book promotion and this blog in general. July 2019 holds the record for most blog views ever and in 2nd place is July 2020 – beach read season I reckon…
3. The Teleporter is an established book and my 2nd most reviewed on Goodreads. It also has a good bunch of international reviews on Amazon. This helps big time.
4. I have a back list. Books sell easier when the author has more than one. People grab a book with hopes they like it and then will explore other titles if they do.
5. Fellow authors looking to give back – those whom I have connected with over the years and especially those who have books I reviewed sometimes feel inclined to return that favor, having one of my books available for free pushes that a little further – not that I expect anyone to buy my book in return for anything but it is very much appreciated.
6. The current state of affairs in this world: People need content, people are getting into reading more, e books are safe and are a low risk form of entertainment. Hence the opportunity arises.
Anything to improve?
Book promotion is led mainly by the following and voice of an author. If that voice is louder, more people hear. I’m always trying to improve that volume (following) and of course there are few things that could have gone better.
I did try to get a bookbub featured deal but to no success this time. Maybe I could have explored Facebook advertising but I didn’t bother this time around.
All in all this promo run went rather well. I have on final book promo run planned before the release of Darke Awakening in late September. Stay tuned and thanks for reading!
The truth is, even though I’ve written recently about reverting to zero, that whole deal has summoned some wonderful people. It’s actually been very touching to hear from so many who approached me after that post, which started out as just a vent about the lamenting struggle it is to be noticed in this world as an author. We all have those moments that get us down. The whole taking a wider look around and realising this might be not as great as first perceived.
I suppose we are all a work in progress. And even though since that reverting to zero post, my sales have been one more than zero, I’ve realised I have something worth way more than that – the support of some decent people from all over this rock which now seems a little smaller. That support is way more valuable than anything else on this journey, trust me, it means so damn much to have people swoop in and offer their words and kindness – you know who you are and for what it’s worth, you’ve improved my stance and mental health on the subject.
I’m fine, and I will be fine. This whole process of writing books is a build me up and tear me down type of deal – that may sound deep but it is. I pour absolutely everything into my writing, every essence of me are in those words, every emotion I have will go into creating something from that number, zero. Even though all of us who create have aspirations of what that work will do, it’s what you don’t expect to happen that gives out the true pleasure and satisfaction.
I will take the support of those who have supported me and do support me over anything else. They have offered me something I never thought I would find, let alone look for.
Being genuine in this world is probably the best thing you can give someone. Thank you – from a writer who isn’t afraid to go forward because of that.
Yes fellow scientists, the results are in! Even though most of us aren’t actually scientists we shall adopt their method of recording the findings of all experiments and these include book promotion efforts.
As most of you know The Teleporter was selected by book bub to be featured for 1 day and advertised at a discounted price in Canada, UK, India and Australia. Here are the results of that deal.
The Bookbub featured deal cost: $86
Here are the results:
On the day of the promo The Telporter was downloaded 62 times, I also picked up sales for every one of my other books making July 1st 2019 my best ever day in book sales
I even managed to shift 2 paperbacks!
Outlook for the future:
Even though the figures were high they weren’t enough to tip the profit scale, but that’s okay, I an indie author, profit is a rare thing and I’m in the business of getting my stuff out there, money will come later…. And it’s still early because here are the KENP reading figures
This graphic shows people reading the Teleporter for 7 days straight, another groundbreaking record!
Over in the Canadian charts The Teleporter peaked at Number 2 only being bested by the audio book of Good Omens! If there were a few more sales at that time it probably would have reached numero uno but I’m taking second to Neil Gaiman and Terry Pratchett!
Was it worth it?
A resounding yes. Next time and I hope there will be a next time I am going to ‘stack’ my promotional efforts by using other book promo sites at the same time. You can check out a list of those here in my nifty book promotion 2019 guide
Either way The Teleporter which 2019 is becoming the year of, got out there in all 4 of the countries it was advertised. Of course these are the results only a week after the promotion, so the long term results are yet to be apparent. I’m hoping to see a few more reviews and hopefully some more sales.
Tip of the cap to everyone who grabbed a copy of the booziest hero out there!