Book Promo Results September 2019

At the Hall of Information we believe that sharing is caring. Especially when it comes to book promotion methods and results. We don’t keep secrets from fellow authors in fact we promote helping the efforts of others in every possible way. We’re all crawling through the shit storm of life together so we might as well help each other right?

Here are the official results of my latest book promotion that ran last week and more importantly how I got them…

Brief interlude… 

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This year one of my top objectives was to get more exposure for my vampire novel ‘Darke Blood’. The plan always was to make the e-version free to download in September and so I did that – (beginners you can make any title free for a brief time via Kindle Direct Publishing as long as it is enrolled in KDP select (ask the google for more info) )

Like my usual book promo runs, I set ‘Darke Blood’ to be free from Wednesday to Friday – how you arrange days may have some effect on sales. Weekend dates can be good sometimes, Sundays have worked well previously but I normally adopt the weekday method.

The last time I had made ‘DB’ free was back in February of 2018, so it’s been a while, the results back then were north of 1000 downloads. So taking into account it had been a while and the fact my readership has grown since then along with the accumulation of a few more reviews I had some optimism that ‘DB’ would do quite well.

Side note: Vampire stories are no way dead (no pun intended), even after the monstrosity that was Twilight, they are still a pretty popular niche, trust me. And I salute anyone who enjoys stories of this genre along with those who write them! 

Results

During the promotional run ‘Darke Blood’ was downloaded 3,402 times!

All previous free promotional records were broken on the Wednesday. (Day 1)

With reference to the below screen grabs you can see things jumped up a notch in the space of an hour on day 1.

 

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This is without mentioning the chart placement it got over on Amazon US.

Not once or twice but THRICE charts… This is a big tip for those looking to get more eyes on your books. There are plenty of charts out there that aren’t as ‘busy’ or populated making it easier climb and get number 1 or even ‘best seller’ status…

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By the close of Day 1 ‘Darke Blood’ came near to 3000 downloads but I had to settle for 2,933 – an impressive feat.

Day’s two and three were less impressive but still commendable with 369 and 97 respectively pushing the total past 3000 in total but on day 3 it wasn’t the only book of mine up for grabs!

tp numbers

I sneakily set my super hero comedy novella ‘The Teleporter’ for free on Day 3. And the booziest hero of them all stole the day with a total of 88 units downloaded.

This is impressive because I hardly promoted ‘The Teleporter’ apart from a cheeky Facebook ad and other social media shout outs.

So overall in 3 days my books were downloaded 3,402 times!

 

 

How I got these results and factors which governed them… 

Every book is different, and the success of a free promotional run is governed by a ton of factors such as:

Amount of reviews good or bad – having all good reviews for a title isn’t necessary a good thing, in fact ‘Darke Blood’ is one of my most subjective books, it’s rating isn’t exactly the highest which may have helped.

Recent reviews – If your title has some recent reviews, people know it’s recently been read, I’ve had the luck of getting some higher profile reviews this year for ‘DB’ from awesome bloggers Thinking Moon  Mullen Crafts and Feed the Crime – this helped big time!

Current Events – Only days before putting ‘DB’ up for free I pondered via a blog post about whether or not the sequel will ever see the light of day. This post unintentionally stirred up some interest. And yes the sequel will be happening next year!

Timing – The transition from Summer to Autumn brings the promise of Halloween, folks love a spiced latte and a good spooky book to read; ‘Darke Blood’ is just that and another top tip for anyone writing horror, thriller or occult – I have made the most sales of these genres in September! People love the build up to Halloween!

Following – As opposed to last year my following is way bigger, people won’t buy your book if they don’t know about it, this may be the greatest lament and struggle of all authors everywhere. This blog has been nominated for 3 awards this year and we now have 300 plus followers. My Tweet machine following is in the 2000’s – way more than last year.

Investment – If you want a book to sell, for free or at a price, you have to invest money in doing so…

So how exactly did I get 3000 plus downloads? With the above combined factors and my big secret… Book promotion websites – this isn’t really a secret.

How do book promo sites work? Essentially you pay them to tell people about your promo –  they all boast to have access to several thousand followers via email and social media so you are simply paying to use this mode of distribution and the truth is, it works! There are even some sites who take on submissions for free.

My tip when dealing with such sites is to always pay via paypal.

The whole concept with using promo sites is to ‘stack’ the promotion by using multiple sites over the days…

The big secret – Book Promo websites  (paid and unpaid)

I invested around $100 for this promo – probably the most I have ever spent. It sounds like a lot but the results were awesome and worth it.

Here’s a list of sites I used.

Paid:

https://www.freebooksy.com/for-the-authors/   – Promoted on Wednesday

https://pretty-hot.com/submit-your-book/       – Promoted on Thursday

https://awesomegang.com/submit-your-book/    – Promoted on Thursday

Free Sites:

https://discountbookman.com/book-promotion/   – Promoted on Wednesday

http://www.free99books.com/author/add – Promoted on Friday

https://www.bookzio.com/promote-your-book-2/ – Promoted on all 3 days

http://bookangel.co.uk/  – Promoted on all 3 days

http://www.ebooklister.net/submit.php – Promoted on all 3 days

https://ebookshabit.com/ – Promoted on all 3 days

http://bookbongo.com/submit/  – Promoted on all 3 days

Other methods of promo – Facebook 

There are other ways to spread the word about a promotion. Amazon offer their own ad service which I didn’t find much success with previous and even though Facebook aren’t the most reputable bunch they do have access to a lot of people if you place an ad with them.

I boosted two of my posts from my main author page and as you can see ‘DB’ did quite well. The ad set up in FB is pretty complex and detailed but if you can figure it out you can target the right folks.

It’s especially effective for free promotions, convincing people to vote Brexit and getting Trump into power… I deleted my FB app last year for a while, it did me the world of good, even now I don’t look at FB that much. But all satire and opinions aside, the ‘DB’ promo did quite well.

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Outlook…

The hope is that some folks now read Darke Blood and then leave a review. The KENP page read tracker is already showing numbers and I have since sold more books.

For those looking to take on more of my work both ‘Open Evening’ and ‘Cemetery House’ will be available for free sometime in the next month or a little after.

If you missed the free run of Darke Blood or The Teleporter get in touch and I shall send the e version out to you for free in exchange for a review!

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And so that wraps up my latest book promotional efforts. Let me take this opportunity to thank everyone for sharing the links, leaving reviews and helping the efforts of your friendly independently published author! 

Remember to leave a review!

 

Bookbub Featured Deal Promo Results

Yes fellow scientists, the results are in! Even though most of us aren’t actually scientists we shall adopt their method of recording the findings of all experiments and these include book promotion efforts. 

As most of you know The Teleporter was selected by book bub to be featured for 1 day and advertised at a discounted price in Canada, UK, India and Australia. Here are the results of that deal.

The figures: 

The Bookbub featured deal cost: $86  

Here are the results: 

teleporter sales

On the day of the promo The Telporter was downloaded 62 times, I also picked up sales for every one of my other books making July 1st 2019 my best ever day in book sales

I even managed to shift 2 paperbacks! 

Outlook for the future: 

Even though the figures were high they weren’t enough to tip the profit scale, but that’s okay, I an indie author, profit is a rare thing and I’m in the business of getting my stuff out there, money will come later…. And it’s still early because here are the KENP reading figures

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This graphic shows people reading the Teleporter for 7 days straight, another groundbreaking record! 

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Over in the Canadian charts The Teleporter peaked at Number 2 only being bested by the audio book of Good Omens! If there were a few more sales at that time it probably would have reached numero uno but I’m taking second to Neil Gaiman and Terry Pratchett!  

Final thought:

Was it worth it?

A resounding yes. Next time and I hope there will be a next time I am going to ‘stack’ my promotional efforts by using other book promo sites at the same time. You can check out a list of those here in my nifty book promotion 2019 guide

Either way The Teleporter which 2019 is becoming the year of, got out there in all 4 of the countries it was advertised. Of course these are the results only a week after the promotion, so the long term results are yet to be apparent. I’m hoping to see a few more reviews and hopefully some more sales.

Tip of the cap to everyone who grabbed a copy of the booziest hero out there!

 

 

How I landed a deal with Bookbub!

As an author you probably don’t have to go far from the Google to find out what Bookbub is. For those not in the know, Bookbub is referred to as the ‘holy grail’ of book promotion sites and even more so for readers because it’s probably the most prestigious book connector site out there. And what’s even better is that they near enough guran-damn-tee returns on their investments…

From very early in my indie author career I tried and tried to land a promotion deal with them. Those lucky enough to land a deal report of crazy amounts of sales and even huge returns on the investment of a Bookbub promo. Just looking at some of the ‘requirements’ for acceptance is pretty damn intimidating, with some even boasting you need 50 plus reviews, but…

Its all about looking the part and persistence…

None of my books have anywhere near the dizzy heights of what is perceived as a requirement amount of reviews BUT the reduced amount of reviews in comparison I do have are mainly positive and diversely ranged from bloggers, readers and even people I do not know. There are reviews on Amazon UK, US, Canada and even AUS which reflects my initial efforts in getting The Teleporter read and out there. Many of them even put their reviews up on Goodreads. There even a few reviews that are probably better than the book!

The cover artwork is second to none, like all of my stuff I invested in a great cover from some awesome folks called Design for Writers who have made all of my books look as good as any other author, pro or indie out there.

It’s also well edited and formatted by my awesome publisher. It simply looks the part from all angles and this is proof even small time indies like me can be taken seriously.

Above all I also never stopped applying. Every month or so I would submit a new deal to Bookbub and eventually they agreed to promote The Teleporter!

Standing out from the crowd…

There aren’t many super hero comedy books out there right now and there aren’t any called the The Teleporter. Like all of my books I have tried to title them in a way that is unique or sticks out from the crowd. So by submitting to Bookbub in the ‘humor’ category I think I set myself out from the crowd. In this world different is good, not the try hard to be different sort, just the naturally occurring different and that’s what the Teleporter is! Find a niche category and if everything else is aligned you may get chosen.

Combination of stuff…

There isn’t one sole reason why I got chosen by Bookbub. All of the above as a combination have led to this.

Reviewers have helped this book in a huge way along with the awesome writing community who helped promote it over the past year.

For anyone who did that, THANK YOU, this feels like our book and it’s going to the big dance and hopefully to a more mainstream audience. You folks can boast, if all goes well, that you read it before it was huge! 

You can expect to see The Teleporter available to download at a discounted price on the 1st of July 2019 across the following amazon territories: 

UK, CANADA, INDIA AND AUSTRALIA – It will be discounted elsewhere but the bookbub ad is for these places. I guess we have to wait for the US… 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A guide to Book Promotion in 2019

Finding the right advice for Authors to promote their work takes more than consulting ‘the Google’ these days. I also know by putting the year in the title of this post will make it pretty much instantly out dated, but for the same reasons scholars recorded stuff back in the day, I aim to do the same, pass on my knowledge and findings to simply learn for the future (where there will be robots…) and I’m not a scholar but a proud Indie Author…

So here is my guide to Book Promotion in 2019.

First of all, much of the stuff in this post is taken from a very recent book promotion I did for my 3rd novel ‘The Teleporter’ which I made free to download via Kindle Direct Publishing. Many author folks will know that having a book for free does help, but there are so many factors as to why I got the results I did.

These results were as follows: 

tp promo results

Over the 4 days I set ‘The Teleporter’ free to download 817 people grabbed a copy! It even went to #1 in one of it’s amazon charts! 

Now let’s explore ‘the factors’ which drove this book to so many downloads…

Factor 1: Book Promotion Sites. 

Book Promotion sites are essential for spreading the word about your words existing; in fact, I would argue that telling people your stuff actually is out there may indeed be the biggest challenge any smaller time author faces and product awareness/distribution is what we are trying to achieve here! 

So as well as setting my book to be free on the dates I decided (about a month previous) I then set out to find some book promo sites who will list my book and send the info about it out to mailing lists. Many of them have certain criteria and some even charge but most don’t ask for a lot in terms of what the results could potentially be.

Here is the list of promo sites, I used this time around. Some I paid for promotions, and some I didn’t. I also staggered the promos to run on most of the days my book was free.

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A few years ago I compiled this list from a Goodreads group called ‘Support for Indie Authors’ a 14,000 strong collective of Indie minds who band together and share results from all sorts of indie related book stuff. I don’t contribute much to the group, I kind of just lurk… but there is a great amount of info on promo sites.

As you can see I only spent $10 this time around, and it also included an interview with Itswritenow which you can read here and yes on my spreadsheet document the heading of anniversary is in french (I can be pretentious like that, being published gives someone such licence to be…)

Factor 2: Established Reviews on Amazon and Goodreads

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This is relatively simple, and there is no real sure fire way to get reviews unless the reader wants to leave one. But the 5 reviews ‘The Teleporter’ had at the time of it being free is a huge factor that drove downloads. People seem to trust something that’s been out a while and has a few reviews. Upon release I put this book up for free and only 35 or so people downloaded it. Sometimes a book just needs to be out there for a while. So if you were one of the people who read and reviewed it before last week, you helped sell it!

Factor 3: An established following

At this current time my following has never been bigger, and that should always be the case for anyone who is an active blogger and writer on social media (and sort of obvious). I have also picked up a bunch of new followers whom are yet to read any of my novels. So with that and combined with the book being free, many of the followers I have had recent interaction with came out in force.

How I got that following is complex and simple all at once. Firstly it takes some time to gather a good following of genuine people. Secondly you have to invest by interacting, leaving constructive comments by being genuine and supportive to others in the writing and blogging community. Be there for others in the same boat on the same voyage as you. I have met some incredible writers and bloggers by just being present on the writing community scene.

My following continues to rise as I review indie books, all books I have read this year have been indie books. Many authors will feel inclined to return the favor but that is something I never aimed for, I’m reviewing books from indies because I am one and I have to support them, plus it’s reading and I love reading.

Factor 4: Chancer’s luck #indieapril

For those who are advocates of my stuff, they will know many of my characters are kind of chancer’s and tend to luck out. They look like they are better than they actually are; why do I say that? Because I am a chancer myself and I always have been.

I thought it would be nice to put ‘The Teleporter’ up for free because its a year since publication and the last promo I did was way back in September for Open Evening. This just so happened to coincide with April and then a trending hashtag started spreading around called #indieapril

#indieapril was some genius idea by some literal genius because people started tweeting about it and their support for indies. Then they started asking for indie book links whilst my book was free! Now I normally have the luck of the three blind basta**’s but holy sh** this was an open goal. For a very long while my tactics to sharing my own book link had changed to not talking sharing it at all. So I had a field day! And ‘The Teleporter’ kicked nearly every other book’s ass, and it went up against some pretty big competition…

This is an example of what I dropped in many folks comments of the Tweet machine…

tweet example

When you are really selling something, people just need to know the important details. As you can see it’s snappy and to the point and also the truth. ‘The Teleporter’ is all of those things, apart from being free right now. Boozy undertones; it’s not all serious folks.

Factor 5: Other smaller things I did…

As well as doing all the promo things above I also put up a big ‘ol Teleporter themed blog post, saying it was free and other stuff. It drove some traffic to the blog and many of the followers of the blogging persuasion are relatively new, plus it was free so people take notice.

I don’t like to mention Facebook because I personally think they are assholes mostly, they are one of those Robocop level corporations who are probably reading this while sharpening Zuckerbergs terminator liquid metal style axe for a hand, hey Mark (waves slowly). I did put up a less than £10 boosted post. It may have helped sell a few copies and definitely a paperback which was someone I personally know so the results are inconclusive. My following is pretty good on my page, you are more than welcome to like it, link to the side somewhere over there >>>>>

Bonus factor: A back Catalogue

I currently have 4 books available which I got published in 2 years, that’s some high revolutions, foot down on the gas type of sh**. I’ve worked my ass off to get those out there and now I have, people take it seriously. It’s true when they say the more books you release the better chance you have, trust me, you got to churn out them stories!

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Results:

The main result is the amount of times the book got downloaded, but there are also longer term results which are still coming in. Kindle Direct Publishing also track page reads (a bit creepy I know) and these are the most recent figures of people reading:

PAGES READ

You can also see somebody has taken on ‘Darke Blood’ also, good on ya, I’m liking that book more and more these days…

There has also been a new review of ‘The Teleporter’ via Goodreads!

tp goodreads rev

Conclusion:

If you’re an indie looking to get more reads, I recommend going free to download for a little while, the first thing I will say is that you are not whoring your stuff out, you are giving it to the world to enjoy and discover. I don’t do this for a living, maybe some day I will, but until then people can read my stuff for free.

Prepare and take your time, spend a few pennies and do the research in finding promo sites and creative ways to get the word out. Take a leap and you’ll never know unless you try.

Thanks for reading and thanks to everyone who downloaded ‘The Teleporter’. Rock and roll man!