It’s December, a time to look back and reflect on what has been a good year for the Hall of Information. There have been some true highlights that have defined the era of quarantine with nothing but good memories of blogging. We thank you kind follower for joining us so for those who might have missed some of the best performing posts this year here’s a countdown style rundown…
We don’t need much of an excuse these days to put out a blog post but back in July we celebrated 6 years of doing just that. During those years I’ve learned a thing or two and fashioned such lessons into this post which then served as the basis for a self help guide book I have set for release next year. 26 other awesome bloggers like this post which is near personal best territory…
It’s hard to believe that all the way back in April this celebratory post dropped and it focuses on the bloggers who have helped this Hall of Information grow into what it is today. Things have moved pretty fast in recent times and now we are on our way to 700 followers so I can imagine there will be one of these posts again in the near future. I highly recommend you follow all the bloggers mentioned…
Yes, a book review made it on this list which for me is the dream scenario because reviewing books is what we do here. If one person buys a book based on my recommendation then this would have all been worth it. This self help book I picked up all the way back in early February serves as a unique insight into breaking the so called shells that govern our existence. Well worth a look!
Supporting and helping fellow authors is the best way to support the industry you are in and if you support that industry it will support you, trust me. In recent times these book promotion posts have helped many authors navigate the murky waters of trying to sell books they have also got an awesome amount of views. If you have something people need, they will flock to it.
As you can see there’s a theme to the top end of this countdown and the most viewed post of 2020 is more book promotion results in the form of a guide which has hopefully helped others. We pride ourselves on helping others and it has paid off by bringing new traffic to this site and new books to read. Long may it continue!
That wraps up a fun but hopefully very useful list for fellow authors and bloggers. Tomorrow – the best books I have read this year. Thanks for reading and see you soon!
Ah the selling of books, I’ve done that, quite a lot this year and my latest Book Promotional efforts are looking towards being personal best material. With that in mind and for the purposes of helping a fellow author here’s a detailed breakdown of what I did and the results I got. Roll the intro….
First of all, before setting out and committing to any type of book promotional run it’s important to aim for something. What exactly are we looking to achieve here? In my case which I hope doesn’t sound too complex I wanted to promote my book ‘Cemetery House’ and get as many folks as possible to grab a copy during the run. The ‘run’ meaning the time it was going to be free to download and advertised. The more complex bit is below and optional to read.
Not so important background info, skip if you don’t care…
Over the 2 years ‘CH’ has been available it’s been the most under-performing book on my back list. It has the least amount of sales, reviews and I’m not sure many have actually read it. This is a shame, because it’s the bigger, better older brother to my clunky (but also good) debut novel ‘Open Evening’. ‘Cemetery House’ is also part of the wider ‘Order of the Following Series’ which continues in the form of my 6th book which arrives at the end of this month (September 2020) so you kinda need to read it in order for book 6 to make sense. My true aim in this promo run was to fix all of the problems stated above by getting some folks to actually download and eventually read it.
Strategy – how was I going to do it?
So the best way to get as many downloads for a book is to set the price to Free for a minimal amount of time. 2 days works quite well, you can generate a sense of urgency by saying ‘Free for a limited time only’ which is a sneaky way of pressurising people into downloading it. So as all of my works are enrolled in Kindle Unlimited they allow you so many days within a certain period to set any of your books for Free. So I did that.
Cemetery House would be avalable for Free on the 3rd and 4th of September 2020. And then advertised as Discounted on the next two days.
While Free is good, along with the small space of time this offer is available they are not a guaranteed way of shifting books and like every author everywhere the greatest struggle we all face is being heard. Our voice is only as loud as our social media following and even that sometimes isn’t enough.
My go-to way of amplifying my author voice is to used paid advertising in the form of Book Promotion sites. Using a combination of paid sites and some of which were free, I would be able to amplify my voice while also working in tandem with my social media platforms on the days of the promo to maximise telling folks about it. This strategy can be used for all books across all genres. E books sell a lot more than physical copies in my case but that’s not to say you can’t use this strategy to sell all types. Just do your research, there are plenty of authors out there who share their results. And use the Google if in doubt.
Results first, how I did it later…
While you all probably just want to know how I did it, you first need the context of how well things went to gauge whether or not you can try and achieve the same. So here are the results.
Cemetery House Free Downloads: 1643
Stuff I didn’t expect or account for:
Selling nearly all my back list in one damn day….
Including sales of the other two books in the series which are priced at 99 cents:
Darke Blood: 20
Open Evening: 30
Sale of other books not in the series:
The Ghost Beside Me: 1 x Paperback
Total Sales of priced books on Day 1: 51
I probably sold 51 books last year in total without promo. This is an unexpected but wonderful result.
Open Evening sold 33 copies on release way back in 2016. For this promo, in which it wasn’t even specifically advertised, it got downloaded 30 times in one damn day.
All 3 books in the ‘Order of the Following’ series sold very well over the promo run. A huge factor in the success of this is governed by the fact ‘CH’ is the middle book in the series, although there is no particular order in which you need to read them. It is also mentioned on each of their Amazon pages, as seen below with Open Evening. It is mentioned in the start of each book also.
Although on this run I advertised ‘CH’ as stand alone which it can be enjoyed as, there was still plenty of interest for other books in the series and they are both available for 99 cents.
Honorable mentions for both ‘The Teleporter’ and ‘The Ghost Beside Me’ which sold copies without any prior advertisement on this run and proof that my single best piece of marketing advice is true. That advice being, the best way to sell a book is to have another available, and then another and so forth. The graph and breakdowns above sing from that hymn sheet big time!
Amazon Chart Movement
My newest strategy in promoting free books is to then advertise them straight after the run as discounted. On this occasion this only generated 3 discounted sales of ‘CH’ after the run, but the sales of ‘Open Evening’ and ‘Darke Blood’ rocketed them both up their respective charts, from several thousand to double figures in a matter of days which will give them some new visibility as they begin to recede back to the dark depths of the unknown, like me…
‘Tis the season
All three books in the Order of the Following Series are occult, horror or thrillers. I’ve been waiting all damn year for the Spooky season to promote them and they always do well this time of year so let that be a top tip; genre and seasons coincide with sales no matter what book you’ve got to offer non fiction or fiction. People will gravitate towards a spooky tale during the run up to Autumn and Halloween. This is probably why ‘The Ghost Beside Me’ sold some copies also.
Execution – what I did
This is most probably best described as the ‘good part’ of the post and probably the reason why you are here, so here’s what I did.
E Reader News Today – Cost: $40 – Date: 3rd and 4th
E Book Booster Guranteed Promo – Cost: $20 – Date 3rd and 4th
Pretty Hot – Cost: $25 – Date: 4th
Bookzio – Cost: Free – Date 5th and 6th
Booangel – Cost: Free – Date 5th and 6th
As you can see some of the dates and sites overlap with one another. A top tip: if you really want to know how much reach a certain book promo site actually has, then just advertise with them only on a single date. The more expensive normally means better reach. You have to be willing to spend a little money if you want some good reach.
On the first day of the Free promotion I put up this banner and then RT’d it later on in the day to coincide with Eastern Time for my American Friends. I’m near to 4k followers so it probably helped with some international reach. I’m proud of this banner which I put together myself via Pixlr.
My ‘gram following isn’t huge but I also shared the banner and put some other info about the results via my story. Come and say hi, you can find me here...
Good ol life invader. I don’t use my page that much these days but my 500 plus following will always be appreciated and so I shared the banner and relevant links on day 2.
A blog post
My blogging efforts are very busy and so I didn’t have the time or space to put out a post on the Free days so instead I put one out on the Saturday. If you want to know what it looks like, here’s the link…
Factors that helped…
Having already mentioned that ‘CH’ is part of a wider series and this is clearly marked on each book’s amazon page, what else helped shift a bunch more books than usual?
Reviews, ratings, critiques whatever you call them, spiritually they don’t matter but in the sense of book promotion they do so it’s a conflicting double edged sword. Even though ‘CH’ did not have any US Amazon reviews at the time of this promo, the two other books did. Having a star rating on Amazon will help shift more copies and I could even argue that is the only purpose reviews serve – that’s a rabbit hole of debate that I wont go into right now.
I firmly sit in the corner of investing well in a good book cover. This is such a huge factor that will attract passing trade. Yes your book is free and being paraded in front of a big internet audience but does it look good? People do judge a book by it’s cover. If you scroll to the very top of this site you will see all 5 of my book covers. Trust me, they matter in sales and they are shiny also.
I Invested with money…
It doesn’t take a business major to see a potential flaw in this book promo run. Giving a book away for free but paying for advertising, how are you going to make a profit? The answer to that question is, I’m not, in the short term. The purpose of the book promotion is to maximise readers, if your work is quality enough for readers to look at more of your books then this will eventually lead to potential profits. Right now I am in the process of building that readership which is growing. This also coincides with having more work available which the results of this promo have proved as a tactic in selling books. If you seriously want success in publishing you need to invest money.
The numbers speak for themselves and I was pleasantly surprised to sell anything more than what I tried to promote. Like everything in publishing apart from the story, us writers aren’t actually in control and that’s both scary and thrilling. Embrace all the stuff you don’t intend to achieve in writing, trust me, its normally the best stuff. Quite recently I have been very much enjoying the connecting with fellow writers who’ve published all types of works from cookery books to vampires which are still the fashion!
To everyone who has read up to this point thank you, I hope you find this post useful an you can hopefully expect the full guide book to arrive next year. But just remember, this post is just Part 1…
I mean most of my books have remained constantly discounted this year for part promotion part people need to read something in order to distract themselves from the dumpster fire that is 2020 but why is this significant now?
If you have just a few moments let me entertain that question and thought. Now ‘Cemetery House’ is a sequel, part of a series and also works quite well as a stand alone or even an entry point to my Order of the Following Series. Where my debut novel ‘Open Evening’ has all the traits and clunkyness of a debut novel (although I still reckon it’s worth a look), ‘CH’ is the smoothly flowing bigger brother of a sequel.
It’s been Free to download yesterday and the day before, I would have told you this on here but I equally love posting memes and author interviews so there was no blog space unless I wanted to post multiple times a day and I don’t think you as an audience member are ready, and neither am I. Plus buying it after a free promo run while it is on discount will help a lot more, not because of royalties, what are they? But because after a promo run the book is much more visible and has a good chance of climbing the trees of the amazonian eco system known as the charts.
As I write this, this current book promo run has been the most successful ever or all time. There will be a results post sharing what I did to achieve this soon.
If you like this time of year – lets face it Spooky season is great, then Cemetery House is the book for you. It’s part ‘Final Destination’, ‘Jeepers Creepers’ and ‘the Faculty’ all rolled into one. Set mostly in a creepy horror themed amusement park during Halloween, do I need to sell it any more? There is also some great characters and witty dialogue which is all wrapped up in one hell of a thrill ride that is written in the rhythm of a roller coaster.
I’m immensley proud of Cemetery House and the lack of reviews really doesn’t reflect how great this story is. I know I’m tooting my own horn here but for this book I have to until someone actually reviews it. You can grab ‘CH’ for 99 cents or the equivalent of that in your territory.
If you want to grab a copy, there is a link below or you can just copy this number and put that into your regional Amazon search bar: B07JZ6KTBL
It’s a new month and yet another week so with that in mind it’s time to share memes. Perhaps there’s something amongst all this you will find inspirational, either way September is going to be the busiest month of all time for me. If you hear the faint sound of an explosion in the distance around the 1st of October, it’s just me, exploding….
I suppose we can all relate, although things have been okay-ish this year apart from the global pandemic…..okay maybe I am in denial and I should just accept this year for the dumpster fire it is…
Ah, those tricky interview questions that require an answer outside of logic….
Don’t get me started with the Youtube. Would you like premium? Please start this survey, have another ad…. WE NEED A NEW VIDEO PLATFORM without these things…. do something, someone, oh hello Bill Gates…
Good ol’ Bill…. but windows 8 was crap…no hard feelings though, especially if that vaccine works and you create a new platform to rival Youtube! I’m not asking for much…
Feel free to copy and paste this all around writers, that’s what I did…. let us browse past the $10,000 part quietly….
And this here graphic shows August was my best ever month for organic book sales ever – no promo, no enhancements just natural sales!
Speaking of Book Sales, this month like I mentioned will be busy and will also see the release of my 6th book Darke Awakening which is part of the Order of the Following Series.
Other books in that series will be on promo starting with Cemetery House which will be FREE to download today and the next day – then discounted over the weekend. If you like a Halloween vibes type of read then check it out, it works as a stand alone also and it NEEDS REVIEWS!
You can also expect another Hall of Information Interview very soon! Stay tuned folks, stay positive but for the love of God do not test positive. Thanks for reading, hope you were moderately inspired. Peace out, rock and roll man!
The results are in! Let’s take a look at my most recent book promotion efforts and analyse what went well and what didn’t. Here we go…
This has no relevance to my results, it’s just colourful…
Seeing as this year kind of took a dive in March, some will even argue it ended there. I decided to take what was happening in my stride and carry on. Carrying on might be the single best decision I have made in all of my blogging, writing and general being online endeavours. Trust me, and it was really tough to begin with. The numbers for this blog, my sales and overall results were dwindling for a little while until I dug deep, thought of a few new ways to continue producing content and kablamo, things are looking good, in fact they are real good, I’m talking best ever numbers kind of good.
I do truly feel for the many folks out there who have been stopped in their tracks from what’s currently going on (we don’t dignify these times with a name) but for me and without realizing this whole deal has kind of fallen into my hands with an opportunity that I have seized. For anyone struggling right now who is able to produce some kind of content, I would highly advise you do so, this world has changed and probably won’t be going back to ‘normality’ possibly for a while. More people seem to read my blog these days than my books, which is cool but we’re here to talk about my books…
Seeing as I have five of them (books not kids, I hope…), I have content that is readily available right now for people to access. This year I have stuck to my guns in trying to do all I can to promote Darke Blood, the series it’s a part of and the sequel which drops next month. Having that wider back list gives me the options to change things around and promote another work, that work beingThe Teleporter– a stand alone, novella length comedy book about super heroes with a political edge – it’s current, relevant and relatable. Seeing as Marvel is mainstream these days having a super hero tale is quite handy – and trust me people grab this book when they see it probably more than any others (of mine).
So I decided I wanted to get 2 things out of promoting the Teleporter this time around:
(this is important in book promotion, you need to decide what you want to get out of it, then you can manage expectations/disappointment levels after…)
1.First and foremost I wanted as many people to grab it while it was free for one day.
2. I wanted actual paid sales after the promo date to drive the books chart position upwards and get some new eyes on the product – It will be discounted to 99 cents and this wasn’t just a ploy to turn a profit, what’s a profit in writing?
So this would involve fighting the promotion battle on 2 fronts but with mainly the same process – book promo sites.
For those who don’t know book promotion sites offer advertisement for a fee, some are free. They have access to big mailing lists and distribution methods to get your work seen. Considering this isn’t my first rodeo, I have compiled a list of trust worthy, reputable sites who can help. Using a bunch of different sites at the same time is quite a useful method.
For this promotion I would split the promo sites between advertising on the one free day and the next few days where it was discounted.
The Teleporter would be free to download on Wednesday 22nd of July and then discounted for 3 days after at 99 cents.
Here are the sites I used for the 22nd Free Promo:
E Reader News Today – (humor promotion) Cost $40
Bookrunes – Free Promotion – Cost $40
Indie Book of the Day – Cost Free
Book Goodies – Cost $9
Bookwerm – Cost $5
Book of the Day Dot Org – Free
ebook booster – Cost $20 – placements on up to 15 other sites
Sites I used to promote The Teleporter at 99 cents discount (23rd and 24th)
Armadillo Ebooks – Cost $25 – both dates
Prettyhot – (Featured listing) – Cost $25 – 23rd only
Discount book man – Cost $10 – 24th only
Bookbongo – (bookblast) – Cost $20 – 23rd and 24th
Bookdoggy – Free
So the promo sites were booked and now I needed to prepare my other promo methods. In the past I had explored the option of book banners – a poster that just doesn’t show the cover but acts as a kind of billboard. Seeing as Fiverr offers this kind of thing I got one put together for the Teleporter.
Generally people tend to click on the link more when they see something other than just a book cover. And it didn’t cost much, there are loads of different merchants on Fiverr who do this sort of thing at a very reasonable price.
This time around I would focus more on the days after the free promotion and kept my tweeting and general social media lips sealed until then.
On the discounted days I tweeted to my 3000+ followers and put up a post on my Facebook page to 500 followers and I even put together a blog post on here for my 500 plus following.
So how did it go? How much do I hate myself this time? I can honestly say it went rather okay to good, so not that much self hate…
Here are the results for the Free downloads on the 22nd with slight overlap on the 23rd
Overall this was the best ever day for The Telporter in terms of free downloads and the 3rd best of all time in all free promos I have done. Not bad at all.
I didn’t track the chart position that much on the Free day but it was #5 in one of it’s charts. Mary Shelly’s Frankenstein was #1 at the time… I very much enjoy it when my book is in the same picture as something so highly regarded! Darke Blood did once go above a Dean Koontz book – my only claim to fame thus far…
And now let’s look at the results for the days after the Free promo when it went to 99 cents…
On the day after the free promo, 20 good folks downloaded the Teleporter while it was discounted. The next day we had 1 download and then on the third and final day we had 4. Someone else downloaded it at full price a few days after that also.
I didn’t properly track chart positions but it did climb higher than usual but got nowhere near single digit positions.
20 downloads in one day for any of my books is a win and this year’s best day of sales and my 2nd best day of all time. The 1st being last July with the same book but boosted by a Bookbub featured deal.
I can probably expect a few new reviews soon.
What went well?
The whole thing went well in my eyes but here are the factors that helped.
1.July, something about this month in the past two years has been really good for book promotion and this blog in general. July 2019 holds the record for most blog views ever and in 2nd place is July 2020 – beach read season I reckon…
3. The Teleporter is an established book and my 2nd most reviewed on Goodreads. It also has a good bunch of international reviews on Amazon. This helps big time.
4. I have a back list. Books sell easier when the author has more than one. People grab a book with hopes they like it and then will explore other titles if they do.
5. Fellow authors looking to give back – those whom I have connected with over the years and especially those who have books I reviewed sometimes feel inclined to return that favor, having one of my books available for free pushes that a little further – not that I expect anyone to buy my book in return for anything but it is very much appreciated.
6. The current state of affairs in this world: People need content, people are getting into reading more, e books are safe and are a low risk form of entertainment. Hence the opportunity arises.
Anything to improve?
Book promotion is led mainly by the following and voice of an author. If that voice is louder, more people hear. I’m always trying to improve that volume (following) and of course there are few things that could have gone better.
I did try to get a bookbub featured deal but to no success this time. Maybe I could have explored Facebook advertising but I didn’t bother this time around.
All in all this promo run went rather well. I have on final book promo run planned before the release of Darke Awakening in late September. Stay tuned and thanks for reading!
From every shit-uation there are positives and good eventual outcomes. People have a lot more time now. The hustle and bustle of life’s busyness has slowed down and even I can feel people are taking their time to do things they didn’t before.
These are the best sales I’ve ever had outside of Book promo
Book reviews are up. Book sales are up. And social media engagement is up. I’m even writing new stuff. I’ve always tried to justify my place in the arena with both books and a presence and it’s times of struggle like this that people look for reads and people who are carrying on in the face of adversity.
Writers and artists are needed even more so and while the social media socialite types who produce nothing are being starved out of attention, people are looking to genuine content creators and it gets no more genuine than a book or a blog.
We’ll look back on this time as one of invisible pressure and hardship. But take those away and you’ll find it was a period where we all had time to read that book, watch that show or paint that wall.
All of a sudden this will be over and we’ll be back in the arms of friends, family and even co workers. We’ll forget what it truly means to be isolated and away from groups. We’re a herd species, until recently anyway. The rat race will resume and it will all be forgotten. Humans have a fickle way of carrying on. Whether it comes from a vaccine or even medication, we’ll beat it, we’re too resilient not to I salute all of those carrying on in the face of this adversity – by carrying on I mean, writing a few words a day, speaking to friends over skype, cooking that meal, staying busy; we’ll get through, we always do!
TODAY ONLY MY DEBUT NOVEL IS AVAILABLE ACROSS THE WORLD FOR FREE!
Open Evening is a fast paced thrilling tale of survival that will see you wanting more!
‘Luke Hartford struggles to fit in at high school and we all know how hard that can be. After a vivid dream shit really hits the fan and it’s no longer about fitting in, it’s about staying alive because his horrific vision comes to life…’
What are readers saying about Open Evening?
“Here we have non-stop action with an unlikely band of characters, there are seriously high stakes with times where I was kept on the edge of my seat. This definitely exceeded my expectations, it’s so addictive…”
“Once the action kicks off it continues until the very end. There are tantalising backstories teased at for some of the characters. There is more going on than we truly understand. But what we do see is our motley crew stepping up to the plate, and shaping up to become just the people needed to try to save the town. The big question is, can they? And can they survive becoming heroes??”
The numbers and results are in! Even though we live in a world that appears to grow rather uncertain by the day, here at the Hall of Information it is business as usual!
One of the core values that I pride myself with as an indie author is to help fellow wordsmiths and hopefully guide them to some level of book promotional enlightenment. Let’s face it, every author charges towards their dream starry eyed and is then demoralised by the promotion part – telling people your book exists is the single greatest struggle we have as creators.
So here are the facts and figures:
Darke Blood was scheduled to be free to download on both Thursday the 12th and Friday the 13th of March – you can do this is in KDP if you enrol your title in KDP select and clicking on the ‘promote and advertise’ button next to your title on your book shelf (google it if you are unsure)
Total downloads of that two day run:
We reached countries and territories never reached before like Italy, Spain and even Japan!
But wait there’s more:
During this run, I also sold copies of my other books Open Evening and Cemetery House at full price and which are in the same ‘Order of the Following’ Series…. This now confirms the readership know that they are set in the same world – a huge challenge I currently face!
When the promo ended people were still buying Darke Blood at the full price and so here’s a break down of those sales and the for the one’s above..
During the free promo Darke Blood went to #1 in all three of it’s charts on Amazon and has got it some much needed visibility.
How did I get these results?
Book Promo sites:
My philosophy for higher reach is to pay for some of it. There are a great number of book promo sites out there who specialise in reaching readers. Over the years I have compiled a list of those who have worked well and those who haven’t. This time around I only used two major book promo sites and paid a little more than I usually would.
On previous promos I have used many different sites at once for smaller fees, this is known as ‘stacking’ but for this one I used:
Freebooksy ‘Thriller Promotion’ – for the 12th, this cost £72
“There are more than shadows lurking in the darkness of those trees.”
Blake Malone is in search of a new start and arrives in the remote forest town of Darke Heath. The memory of his past mysteriously becomes a blur as he discovers this place isn’t what it seems.
Malone shares a romantic encounter with a woman named Caitlyn and she reveals herself to be a ‘creature of the night’. He learns of her story which intertwines with the history of the ‘Heath’. Together they must face the evil forces of vampirism and witchcraft that await them in the Darke forest.
But just who is Blake Malone? That’s something even he must fight to discover. Because ‘you’ve never known true darkness…’
The editing process of book number 6 has gone well. ‘Darke Awakening’ is a bold and somewhat incredible feat – if I’m allowed to say so. The work we do must give us some sense of pride and as I reached the summit of what was a second draft, I feel a little more relaxed about it.
When it comes to my own stuff, my main concerns when penning any story are:
1. Is this thing going to work?
2. How the hell am I going to market it?
Luckily when I drafted ‘Darke 2’ I put in a huge amount of effort in answering question 1. First drafts serve that purpose and now comes the probable difficulty in all of this – getting people to read it!
My marketing endeavours have historically worked to an extent and this time around I shall be looking at previous methods while also trying to find new ones. My audience is in a constant state of gradual growth which helps immensely.
Those in the loop will realise I have subtly prefixed ‘The Order of the Following’ on the end of Open Evening, Cemetery House and Darke Blood’s amazon page titles. And in order for Darke Awakening to be fully appreciated they need to be read first as it is all linked together in what is an ambitious crossover. You can expect to hear more about ‘The Order’ soon.
The hardest challenge an indie author faces is brand awareness and distribution. Translation- telling people your works exist and that they have appeal. That’s what I shall be doing in the coming months so watch this space!
For a while I can let it sit and go back to reading some awesome indie books. My current read is a book called ‘NightJar’ – its a wonderful foray into the English language, I urge you to check it out.
Those of the author persuasion how do you tell people about your works?