Building an Algorithm of Trust – How To Get Better Results On Twitter

As of January 2021 192 million people use Twitter. That’s an opportunity to connect and engage with a lot of people. Opportunity is probably the best way to describe the platform which is basically a word popularity contest with the focus on connecting through those words to create meaningful relationships with others.

From my own experience, if you are on Twitter to simply sell something, you might struggle to get any type of decent results. But how do you get better results at Twitter? There is no short answer but this guide will explore and try to answer that question…

Statistic reference via: Oberlo.co.uk

Time and Consistency with Perspective

It has taken me since 2013 and at least one absence from Twitter to finally get any level of high engagement on the platform, but let’s be real here with some grounded perspective. Any number of likes, retweets, comments or follows is good engagement no matter who you are. One or two likes for a tweet is a success in my eyes and anything more is very good. Twitter has a specific psychology that requires some time to figure out.

There is no specific way to measure how long it takes to figure out, some grasp it quicker than others but getting better results will mostly be governed by time and consistency – showing up regularly over a length of time.

For absolute beginners perhaps tweeting ten times a day is too much to start with. Take it steady and let people get used to you being there. Tweet a few things every day, comment on other tweets from folks you follow – show genuine interest but don’t be too enthusiastic or pushy, stay cool and patient.

What should you be tweeting about? We’ll get to that soon but first we need to understand how the tweet machine works and it is very much a machine in my eyes.

Algorithms

I’m not really qualified to say how the underbelly of Twitter works and Google knows the specifics. There are those who regularly mention a thing called algorithms which as far as I understand is a computer based pattern learning thing. Theory is, if you are consistent on twitter it will eventually work in your favour and push those tweets of yours to more followers. My learning comes from experience and all you have to do is go on over to my profile and see how many wonderful followers engage with my tweets regularly.

It took time and consistency to reach that level. There is another algorithm that isn’t computer or tech based and it is also known as trust. Over many years my followers have come to trust me through the content I post and when someone trusts me they are invested in me. If someone invests in you personally they will eventually buy your product or service out of loyalty. I have zero expectation or even an agenda to sell to people in this way, it just happens naturally and mainly through presence (being present, not personality, I don’t have any of that…)

For example take a household cleaning product you buy on a regular basis. You keep buying more because you trust it does the job you expect it to. That’s brand loyalty and that can be achieved on Twitter also.

But what should you shout into that void to earn that algorithm of trust?

It may seem like you are simply dropping those words into a void and it will feel that way for some time but eventually that void will answer if you keep going. Too many folks give up on twitter too quickly. Going from zero to millions of followers isn’t going to happen quickly but you don’t need a huge following to get results. I’ve seen hundreds of authors come and go from Twitter because they feel like they are getting nothing from the platform. Translation: They are not selling any books for the effort they put in. But to me that’s not the idea of being on Twitter for the most part.

I don’t know who said having a Twitter account alone will sell books or sell anything but that seems to be the consensus for some. Of course not everyone thinks this is the case but if you’re an author who gets a lot of Twitter engagement I can near enough guarantee it’s because you tweet less about your work and more about other things which provide value to others. Remember, Twitter users want to invest in you as a person way before they consider buying something from you.

So what are these other things?  

Personally and from experience there is a huge range of content ideas for twitter but as long as it informs, inspires or has value then you are going to get something back – that is broad but also a fantastic opportunity to be creative. I tend to stay away from anything heavily political or even something that divides opinions – there are just other fun things to tweet about and it should be fun.

Sharing links tends to get less engagement as Twitter wants you and others to stay on the platform. My top tip: Drop that link in the comments below your tweet or leave it in your bio instead.

Images and visual stuff is great. From memes to a selfie. Did I mention a real picture of a real person goes a long way?

Sharing positive things is always going to get a good level of engagement. I can’t really remember many authors in the past sharing their sales statistics but I do and because I have a large audience of authors, it gives them hope that they can achieve the same. Give someone hope and you’ll earn their trust – we’re back to that algorithm again but sharing successful moments is inspiring to many others.

Helping someone in any way will always result in positive engagement. For the last three years I have read and reviewed over a hundred Indie Published Books. I support the industry and try to help a fellow wordsmith, there’s nothing more genuine than helping those around you just because I know their struggle. I shout about helping people because eventually it will probably make the literary industry better – a big ambition but achievable over time.

Commenting on other users tweets will push up your algorithm (the actual computer one, if it exists) and spread your presence wider to more people.

Hashtags should never be overlooked. I tend to include one or two in every tweet.

Play the long game. There aren’t many quick fixes. Doing the work will work eventually.

Above all being a person and not a link or book link sharing machine on Twitter will get you better results eventually.

You have to build you own…

Over time with consistency and patience you’ll eventually build your own algorithm of trust. Much of what I say may sound easier said than done but I have done it and achieved it. I’m selling a lot more books now through Twitter even though my focus has been more on getting a bigger following and just enjoying the ride while learning from others.

The campfire Analogy…

This has been a kind of Ted Talk but I want to finish with an analogy that I hope anyone on Twitter or thinking of joining the platform can understand…

So you’ve set up a small campfire on the edge of some woods (you’ve created a Twitter profile).

This nice spot is adjacent to a path, that path is then connected to a much wider path where people walk, jog, cycle and appear along frequently. (Basically the wider twitter community, no specific demographics)

You begin to talk to yourself while the small fire crackles away. There is a little warmth but other than the low hum of your quiet voice it’s pretty desolate.

You then talk a little louder (your tweets are specific to your interests, if you’re an author you use the writing community hashtag).

It might feel like you are talking to yourself but that busy path is ever so near. (it feels like you are talking to yourself. This is normal for a while)

A little time passes and someone along that wider path hears you talking (the hashtags amplified that voice of yours).

This person then moves onto the path adjacent to that campfire of yours. (you’ve attract the attention of a specific demographic you’ve got something in common with)

You talk to this person as they have just replied to you. (they commented on your tweet). It was a brief but a pleasant exchange. This passer by then decides to come off that path and sit at your campfire. (congratulations, you’ve just earned a follower)

Because this follower responded to something you said, you now tweet more about the subject you exchanged engagement with. You also talk directly to them (you follow them back).

Other passers-by begin to hear this follower talking to you and some at the very least stroll past the campfire. This one follower has sat at a few campfires before and those who he sat with can see the engagement you are having. (mutual followers of that first follower see your tweets in their feed)

You keep talking and exchange engagements. Some of these mutual followers have now walked by and sit at your camp fire. You talk to them also (follow each other). These folks even bring their own logs and the fire grows in brightness and warmth (more engagements happen, subjects range).

More folks who have been to other campfires see your campfire is a two way conversation and come to sit by it. (Your following steadily increases because you are talking and including them and you are present consistently over time).

The subjects you talk about are interesting and engaging. More passers-by join the congregating people already by your now roaring fire. You’re going to need more seating soon but you keep talking because these passers-by have become important connections. They have invested in you and trust you because your word is good and honest which started literally with you talking to a campfire. How do you know what to talk about everyday – you get better at this the more you do it. It even feels warm inside…

Some of these passers by now want more from you and so they see you have a product or service available that they know will be trust worthy or will at least provide something which will make them feel good. (You’ve grown your own algorithm of trust over time, as an author or content creator these followers buy from you)  

You share with these fellow camp fire members how you got to this point. They eventually take on some of what you have learned and in their spare time they go and start their own campfires and the cycle continues. (you see others being successful at twitter also, they didn’t give up and kept talking also)

Although this is a specific analogy in a perfect scenario, it highlights the importance of being social no matter where you start.

Thank you reading what is a lengthy and quite detailed post. Hopefully it is useful and if you like this there are plenty more guides over in the resources section. I also have a self help guide book coming next month! Peace out, rock and roll man!

January Reading Wrap-up

January went kind of quickly this time around. Well it did to me because time flies when you’re in a good book and so here’s what I read…

‘Civil Blood: The Vampire Rights Case That Changed a Nation’ by Chris Hepler

In this different take on Vampires Chris Hepler delivers and immerses readers into a biological/political world where those with the vamp pathogen have certain rights. There’s espionage feels paired with the concept of vampires in entirely new territory…

You can check out my full review here…

One Line Review:

An alternative but realistic take on vampires with sharp political and biological edges…”

Rating: 4 Stars

‘The Word of the Rock God’ by Brooklynn Dean

Life on the road in a small venue rock and roll band paired with a tale of biblical level temptation – yes please. Brooklynn Dean delivers with a uniquely immersive writing style that’ll encapsulate and provoke your thoughts. It’s different but well worth a read.

Here’s my full review….

One Line Review:

“An intimately descriptive fable that merges rock and roll with a powerful message…

Rating: 5 Stars

‘Husband for Rent’ by Kristina Gallo

Kristina Galllo tells a gritty story that could easily compare to a soap opera but with way more bite about multiple characters all on the fringes of the underworld. There’s deception, threat and even murder. A short but gripping read.

Full review…

One Line Review:

“A tale full of twisting suspense about those on the fringes of society…”

Rating: 4 Stars

‘Deadly Odds’ by Allen Wyler

For a story about one nerd looking to make it with a woman it goes deep into the criminal/terrorism underworld. Allen Wyler’s style kept me turning pages and wanting to know more about Arnold Gold who starts out with holding back the truth but for good reason…

Here’s my full review….

One Line Review:

He’s in deep with the big fishes and the odds are hardly in his favour…

Rating: 4 Stars

‘Moojag and the Auticode Secret’ by N.E. McMorran

Neurodiversity takes centre stage in this colourful unique tale where N.E McMorran sets a fine example of awareness and inclusion while also telling an entertaining story. There aren’t many books like this one and for the wonderful message it stands for its worth reading and applauding.

Here’s my review…

One Line Review:

“Colourful and imaginative with a positive message about being different…”

Rating: 5 Stars

And so that wraps things up for last months reads. Thanks for stopping by, see y’all in the next one….

Weekly Ramble #93

Pick a project and start editing. That’s my motto for the start of this year and that’s what I’m currently doing. The self help guide book is shaping up and also growing in detail. Although I only drafted it back in August, that’s a long time in this world, things have moved forward, lessons have been learned in abundance and this train of authoring and blogging is not stopping.

It’s a good time to be busy and to get lost in projects because out that window, much like the last ten or so months it’s just doom and gloom. The UK is going into another ‘lockdown’ imminently and well for me nothing much changes. Work, home, work and then home. In between that reading, writing and blogging. I’m staying in, much like last year and for probably the duration. I’ve said before that lockdown equals opportunity and so that’s what I shall seize. As much as things are bad, while I’m at home, I’m safe and I take solace in that.

While this year has started in one place, twelve months is a long time and everything is still to play for….

Busy folks get things done and that’s just what I am… hope you are all keeping busy and staying safe….

Calling Authors and Bloggers! – Unique Opportunity Alert!

Hello loyal followers, readers and passers by. I do hope December is treating you well. As some of you may know next year I am setting my sights on releasing a self help authoring and blogging guide book.

This project I hope, will be an inspirational and hopefully culture affirming experience designed to help those looking to get into writing/blogging and for those already on their journey. The key word here is ‘Inspirational’ and while this book will be filled with guides and help taken from my own experiences my ultimate vision is for it to inspire those who read it.

Therefore, I am calling on the wider writing community to help in the form of a unique opportunity to have your very own quote included in the book. Some of you may have seen my recent tweet, the annual tweet I put out looking for book rec’s for 2021 and this time I have included a question. You can find that tweet here; but I will happily accept any correspondents on this blog. Just leave your answer in the comments. Seeing as there are some wonderful bloggers and writers who follow this effort, I thought it best to include you by writing this post.

Here’s what I am looking for:

1. Your book or blog link.

2. One sentence of advice to someone with dreams of becoming a writer/blogger.

* If I choose your quote, I will reach out and ask you for permission to use it in the book.

My Top 5 Blog Posts of 2020

It’s December, a time to look back and reflect on what has been a good year for the Hall of Information. There have been some true highlights that have defined the era of quarantine with nothing but good memories of blogging. We thank you kind follower for joining us so for those who might have missed some of the best performing posts this year here’s a countdown style rundown…

Numero 5

‘6 Years of Blogging – Here’s what I learned…’

We don’t need much of an excuse these days to put out a blog post but back in July we celebrated 6 years of doing just that. During those years I’ve learned a thing or two and fashioned such lessons into this post which then served as the basis for a self help guide book I have set for release next year. 26 other awesome bloggers like this post which is near personal best territory…

Numero 4

500 Followers Special – Awesome bloggers who deserve recognition!

It’s hard to believe that all the way back in April this celebratory post dropped and it focuses on the bloggers who have helped this Hall of Information grow into what it is today. Things have moved pretty fast in recent times and now we are on our way to 700 followers so I can imagine there will be one of these posts again in the near future. I highly recommend you follow all the bloggers mentioned…

Numero 3

Break Them All!!: A Modern Era Awakening! by DRTao – Review

Yes, a book review made it on this list which for me is the dream scenario because reviewing books is what we do here. If one person buys a book based on my recommendation then this would have all been worth it. This self help book I picked up all the way back in early February serves as a unique insight into breaking the so called shells that govern our existence. Well worth a look!

Numero 2

Book Promotion Results September 2020 Pt1

Supporting and helping fellow authors is the best way to support the industry you are in and if you support that industry it will support you, trust me. In recent times these book promotion posts have helped many authors navigate the murky waters of trying to sell books they have also got an awesome amount of views. If you have something people need, they will flock to it.

Numero uno

Book Promotion Results – July 2020

As you can see there’s a theme to the top end of this countdown and the most viewed post of 2020 is more book promotion results in the form of a guide which has hopefully helped others. We pride ourselves on helping others and it has paid off by bringing new traffic to this site and new books to read. Long may it continue!

That wraps up a fun but hopefully very useful list for fellow authors and bloggers. Tomorrow – the best books I have read this year. Thanks for reading and see you soon!

‘Awake’ by Andrew Palmer – Review

An original techno-psychological thriller that captures the essence and surrealism of dreams with a sinister edge…

In the not too far future ‘Edward Morrison’ is a computer programming prodigy with a million dollar corporation behind him. His main objective in life is to create and complete a ‘dream machine’ prototype that looks to replicate REM sleep conditions while also providing a virtual reality that cannot be distinguished from the real world. And what exactly is real and just a dream? Well that’s the partial genius readers face in this story as the lines become blurred capturing the surreal element of what our dreams can be.

While Edward is determined and engrossed in the work he also carries a complex childhood trauma that plagues his nightmares throughout the story, hence the connection between him and the dream concept. He’s a reclusive type and initially helped only by ‘Athena’ who eventually serves as something with too much control and power which becomes a threat – like the technology in this story, it’s created with the best intentions but humans have a tendency to foster the worst outcomes. Control seems to be the metaphor that holds everything together here.

In the latter stages there were a few moments that felt a little hard to follow as the concept of what was a dream and what wasn’t played out. While readers will need to pay close attention at this point it also heightened the psychological sense of what was going through the MC’s mind. The writing style is descriptive and easy to follow with chapters that are well paced.

The concept of connection through the unconscious as mentioned by Andrew Palmer in the acknowledgment brings a twist and satisfying resolve via the estranged ‘Cura’ who serves as an important character throughout. Dreams and the human mind make for a fascinating subject which is put beside the perhaps danger of technology making this story an interesting and imaginative read.

4 Stars – This review first premiered via Reedsy Discovery

Lockdown Equals Opportunity

What a week this is shaping up to be. I mean is this the run up to the final episode of 2020? We’ve got lockdowns announced left right and centre along with an election across the pond. It’s felt like one hell of a long slog to get here with March literally being three years ago, or so it seems…

While in an ideal world it’s fun to compare this present reality to one of our favourite or not so favourite shows (Game of Thrones, cough, cough…), in real life there isn’t the luxury of fading to black and rolling to the credits, or blaming the writers who secured a gig with Star Wars just before they started production of the final season…

Over here in the UK – or specifically England, we’re about to face a second lockdown. Having been there before and because so many of this blog’s followers are facing similar circumstances in other countries I can wholeheartedly say that with a lockdown comes opportunity. Now I’m not talking about the business shark antics that take advantage of someone else’s misfortunate – what do you think this is the 80’s? But when the first lockdown hit back in March I eventually realised people need content for a distraction. Because I had the time to focus more on producing content, the numbers, follows, book sales and pretty much everything went up. This blog has faced more success this year than ever before!

If you have something to offer in this world that will serve other people, offer it, especially now…

Those who can produce content, right now this is your opportunity, not only does it express the importance of you personally carrying on, but someone somewhere will appreciate your efforts. It’s a circle of well-being because for me expression through words makes me feel good and my hope is that those good feels are passed on to readers. The world is in a state of flux right now but those who can remain doing what they did before without endangering themselves are serving to preserve what will be left after this era has gone. We as humans have always looked to escapism to survive the crap that is happening out the window, be that escape for someone. You’ll find purpose in creativity and content trust me.

Carry on, write that blog post, produce that video, put out that tweet, review that book because you’ve probably got the time now, seize it because lockdown equals opportunity!

Weekly Writing Inspiration #14

It’s Friday again and so with that in mind let us celebrate with some moderate to light humour in the form of partially inspirational but always fun memes…

The nap is and always will be an institution for me…

I feel as if only certain generations will get this one…

YouTube are really grinding my gears at the moment with the double advertising and then being torpedoed with built in sponsors….

Isn’t that all of us? And if you didn’t get the memo, wear a mask!

2020 has been a pretty awesome voyage of discovery in both reading and getting to know some of you. Long may this continue…

Inspirational writing moment of the week comes from this wonderful review posted by awesome blogger and big time supporter of my stuff Nicole from Mullen Crafts – a blog that you totally should follow and support, go now….

I reckon the trick is to not have a day off. I don’t think there has been a day where I haven’t been doing something bloggy or writer for a long time…

Okay I went there, but it’s true, damn true…

Well I don’t think it gets better than a duck in a hat so that is where I shall hang my hat and finish this here post. Thanks for tuning in, see you in the next one!

Weekly Writing Inspiration #8

It’s a new month and yet another week so with that in mind it’s time to share memes. Perhaps there’s something amongst all this you will find inspirational, either way September is going to be the busiest month of all time for me. If you hear the faint sound of an explosion in the distance around the 1st of October, it’s just me, exploding….

I suppose we can all relate, although things have been okay-ish this year apart from the global pandemic….. okay maybe I am in denial and I should just accept this year for the dumpster fire it is…

Ah, those tricky interview questions that require an answer outside of logic….

Rock and roll man! Respect to the fans….

Don’t get me started with the Youtube. Would you like premium? Please start this survey, have another ad…. WE NEED A NEW VIDEO PLATFORM without these things…. do something, someone, oh hello Bill Gates…

Good ol’ Bill…. but windows 8 was crap… no hard feelings though, especially if that vaccine works and you create a new platform to rival Youtube! I’m not asking for much

Feel free to copy and paste this all around writers, that’s what I did…. let us browse past the $10,000 part quietly….

And this here graphic shows August was my best ever month for organic book sales ever – no promo, no enhancements just natural sales!

Speaking of Book Sales, this month like I mentioned will be busy and will also see the release of my 6th book Darke Awakening which is part of the Order of the Following Series.

Other books in that series will be on promo starting with Cemetery House which will be FREE to download today and the next day – then discounted over the weekend. If you like a Halloween vibes type of read then check it out, it works as a stand alone also and it NEEDS REVIEWS!

You can also expect another Hall of Information Interview very soon! Stay tuned folks, stay positive but for the love of God do not test positive. Thanks for reading, hope you were moderately inspired. Peace out, rock and roll man!

A guide to getting published: Part 1

Hello friends, today’s post is a re blog all the way back from 2017 although it’s still very relevant today. As I continue to research and put together a blogging and authoring guide book, this is just a snippet of what you can expect for bloggers and authors of all levels….

Lee's Hall of information

Very recently I was asked in person about my experiences of being a published author. What does it take to reach that moment of holding your own book in your hands?

How do you go from imagination and thought harnessing all the way to print?

Thinking about it, if we can go deep only for a few reflective moments and if I were to turn around and look at the road that lays behind me. Just beyond that moonlit horizon is a whole series of stories and experiences that made up my official journey to publication.

This series of posts is a guide of how I did it, what I learned, what went well, what didn’t and above all and like everything in the world of ‘publishing’ it’s subjective towards the beholder. By that I mean there is more than one way to get ‘published’ and be ‘successful’. There are…

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