Are Writer’s lifts worth it?

It’s a polarising subject amongst many writer folks over on the Tweet machine but are the various lifts and self promo posts worth it? Are you going to jump on board the follow train or are you a soloist? That’s what this entry looks to explore so let’s get into it….

What exactly is a writers lift?

Well, in simple terms, a writer/creator will put up a post on Twitter asking other writers and those in the community to share their links or profiles to accumulate more followers with a view to generally boost their presence on the platform. Using the right hashtags might get a huge number of engagements and I suppose this is what the whole deal is about – getting more follows or engagement or even both. Some follow trains can grow semi out of control with a deluge of fellow wordsmiths looking for follows and numbers as opposed to actual engagement so is the concept of a lift just an empty attempt to gain?

And most importantly (for some) does it work?

Many writers and twitter users straight up refuse to take part in lifts and self promo tweets as they believe it just results in empty follows and temporary engagement. To them it appears to be a waste of time and lets face it, procrastination is the demon that comes in many forms. They also tend to clog up feeds and some folks just get sick and tired of seeing them time after time. Me; I’ve put that hashtag on mute a few times just to see more variety in my feed.

The big questions…

What’s the point in just having only writers in my following?

How am I going to sell to people outside that circle if there is nobody other than writers following me?

They are both great and logical questions but my response is simply those who refute lifts and self promo tweets just haven’t used them in the right way to get the right engagement. The ‘right engagement’ is what makes the whole social media success thing tick. Good engagement is also a wholesome nice feeling. Good and right engagement will eventually drive book sales – why? Because the that type of engagement has resulted in plenty of other authors getting those sales including me. Let’s break that down with a worked example.

Worked example – the centrifugal author force carousel analogy!

An author on Twitter who regularly does the self promo Saturday post has a book coming out soon. Their following has increased because of regular lifts but not everyday – this author uses moderation and knows their following/audience. This person always return follows and so therefore have retained most of them.

They decide to put that new book on pre order, it’s stand alone and the genre has a broad appeal.

Because this author does regular promo posts and also engages with fellow authors, they become well known in the community as a supporter of fellow authors. Their renown is what will sell above anything. People choose to invest in a person long before their book.

Some authors agree to help that author or pay them back by pre ordering the new release.

The centrifuge begins to turn – that being authors hopping on the carousel of support for one another , this carousel begins to spin faster accumulating more authors who jump on also and pre order the book. Everyone at this point who is engaging right will be getting more followers. The whole deal starts to gather speed and follows.

By the time the book is released, the pre order numbers help it climb the amazon charts where it could hit ‘best seller’ status where a host of non writer people see it and eventually buy it, hence jumping on the carousel also. This centrifugal force started with lifts and promos from an author, then got fuelled by authors with the final resultant being non authors buying a book.

Of course this analogy uses the concept of centrifugal force which is something that is designed to separate things, so eventually the authors who pre ordered separate from the non writer buyers who may possibly come back to buy another title. Fellow writers have played their part and helped another in need. The concept kind of relies on all of us helping one another for it to work… those who refute lifts are just looking at it from just their own benefit…

The big picture is here that if authors work together at the initial stage of a book release that work will eventually break a book past the stratosphere and out into the depths of space where many a meteorite lurk (regular readers). All of this big picture beginning with lifts.

My own case study…

You can probably gauge that I’m in favour of lifts and promo post on twitter but let’s back that up with some actual truth. Back in 2018 I really didn’t have much of a clue about engagement until I stumbled into putting a post up on twitter asking the wider community for book recommendations – this was just when I had started to review indie books on here and I needed books to read. The response was in the thousands… That night I re installed the twitter app on my phone and got to work adding books to my list. In 2019 I reviewed 40 books from that tweet I put out. The numbers for my blog alone rocketed which you can see below… those results came from a lift post! There are authors from that post whom I still connect with today and regularly engage with. They make my social media experience just about bearable sometimes…

The sceptics or yet to do it properly types…

Those who are sceptical and straight up dismissive of lifts and promo tweets probably haven’t used them in the right way. They most probably see this through the eyes of ‘how can this help me’. It can help you but only if you first help others, give it a go and remember the big picture. The only way to find any success as an author on social media is to engage and not be an island. This isn’t just all about the individual getting sales, I mean I didn’t think many of us were in this for the money or sales but instead we’re in this to get better and connect. The word social in social media is there for a reason, go be social and share your links, engage in lifts, follow back, retweet others’ pinned tweets and even do your own lifts. Lean into it and you will be rewarded. Authors together are one hell of a force. Since early August I have gained nearly 600 followers on twitter by doing self promo Saturdays.

But how?

The whole lifts and promo tweet thing is just one slice of the cake. Following through will lead to the right engagement. Take someone’s book that appeals to you from a lift and buy it. Write a review and blog about it. Not only have you read a book, but you have material to blog with and an opportunity to connect further with an author who will appreciate your genuine engagement. You might even make a friend and then repeat the process. That’s what I’ve done over the years to moderate success. As mostly small time authors we are in the business of trying to get anything over zero and lifts might just lead to those book sales even if it is one or two.

It’s an opportunty to vent…

Constantly sharing the link to your books on your own feed doesn’t work. It might take you a while to realise that but as a rule these days I don’t generally share the link to my books on social media on my own feed. Writers lifts and promo posts are a great way to do that instead, so let that urge to share build up and vent it on those lifts!

External intruders

More recently the twitter beginner who may not even be an author or blogger has realised these lifts are a great way of getting engagement. They will normally and emptily tweet ‘any book recommendations’ knowing desperate authors will share their link hoping it drives sales – it normally doesn’t and these intruders are trying to take advantage of that to boost followers. Not only does this put genuine folks into disrepute but it cheapens the whole deal. Luckily you can see them from a mile off and my advice, don’t engage, save the lifts for the real writers.

Concluding thoughts

I used to be a writers lifts sceptic until I tried it and now most Saturdays I will run one. The detail is key in any post, I normally include a promise to follow folks back and RT pinned tweets. Offering an engagement incentive is a great way to get some results along with the right hashtags. Here’s my most recent one as an example.

And here are the results after 24 hours…

Final final thoughts…

Lifts and promo posts are worth it, but moderation is key along follow up engagement. At the end of the day it’s all about what your intentions are? Genuine engagement will win the day! This may have appeared to be an investigation post on the surface but it sides with doing lifts because they can be very beneficial.

What are your thoughts on writers lifts?

‘Cemetery House’ is currently discounted…

I mean most of my books have remained constantly discounted this year for part promotion part people need to read something in order to distract themselves from the dumpster fire that is 2020 but why is this significant now?

If you have just a few moments let me entertain that question and thought. Now ‘Cemetery House’ is a sequel, part of a series and also works quite well as a stand alone or even an entry point to my Order of the Following Series. Where my debut novel ‘Open Evening’ has all the traits and clunkyness of a debut novel (although I still reckon it’s worth a look), ‘CH’ is the smoothly flowing bigger brother of a sequel.

It’s been Free to download yesterday and the day before, I would have told you this on here but I equally love posting memes and author interviews so there was no blog space unless I wanted to post multiple times a day and I don’t think you as an audience member are ready, and neither am I. Plus buying it after a free promo run while it is on discount will help a lot more, not because of royalties, what are they? But because after a promo run the book is much more visible and has a good chance of climbing the trees of the amazonian eco system known as the charts.

As I write this, this current book promo run has been the most successful ever or all time. There will be a results post sharing what I did to achieve this soon.

If you like this time of year – lets face it Spooky season is great, then Cemetery House is the book for you. It’s part ‘Final Destination’, ‘Jeepers Creepers’ and ‘the Faculty’ all rolled into one. Set mostly in a creepy horror themed amusement park during Halloween, do I need to sell it any more? There is also some great characters and witty dialogue which is all wrapped up in one hell of a thrill ride that is written in the rhythm of a roller coaster.

I’m immensley proud of Cemetery House and the lack of reviews really doesn’t reflect how great this story is. I know I’m tooting my own horn here but for this book I have to until someone actually reviews it. You can grab ‘CH’ for 99 cents or the equivalent of that in your territory.

If you want to grab a copy, there is a link below or you can just copy this number and put that into your regional Amazon search bar: B07JZ6KTBL

Weekly Ramble #81

September is finally here. For many, this a month that 2020 has been building to and where some perceived things would return to normal. That old normal is still far away but we’re carrying on through it. To all those going into the unknown this month, good luck and you are not alone.

Right now in all my social media author blogging endeavours I feel like the thrusters are to the max and I’m nearly three quarters down the runway. Take off is apparently imminent and this year from the very start I have pushed and pushed and pushed. From book promotions, to blogging, reviews and even Twitter which is approaching the 4000 follower mark. I have thrown near enough everything at trying to get a bigger better and more engaged following. Of course lock down gave me time to do this which I seized along with some fantastic encouragement from the acquaintances I’ve come to know, old and new. Thanks for the support everyone.

Every ounce of my efforts have been with my 6th book release in mind, that is along with the networking part of social media which is turning out to be mostly fun – connecting with others seems to be more satisfying than selling books and book sales seem to be happening a lot more now. August was my most successful non book promo month for sales pretty much ever. What did I do different? I just blogged more, tweeted more and engaged more. Folks invest in you before they even consider your work. This also led to the best ever month I’ve had on twitter – 500 followers were gained. As I said the whole thing is being turned up to the max. All of this will be relayed in a growing guide book which I plan to put out next year sometime.

September was always going to be important to me. It’s possibly my biggest month ever in authoring so far. Book 6 is a sequel and a 4th book in a series, I’m not expecting a huge amount of sales, 15 on release will be redemption and satisfaction all at once. Either way 2020 has been one hell of journey….

The stories that inspire us – Half-Life

The stories we read, see and hear sometimes leave a lasting effect on our lives. Stories inspire us to be who we are. They shape our own journey and can take the mind anywhere. There are some stories that effect us so much, they even shape our future…

Growing up in the 90’s means that I’ve been witness to some incredible technological advances throughout my life. Video games in particular literally leaped from 16 bit all the way to 64 in a matter of years, but that’s just talking about numbers. The experience of a story is what resonates through us all and one particular story that I first discovered all the way back in 1999 still resonates through me. I’m talking about Half-Life and yes I am one of the people who played it quite soon after release at 10 years old.

TOP 30 BEST Video Games of the 90s (BEST RETRO GAMES) | Chaos - YouTube

Back then parents didn’t really take much note of game ratings and I’m not sure there even was anything strict to really regulate them at the time. Summer holidays consisted of being out all day and then watching the likes of South Park at night or the late movie which again probably had an age rating, there wasn’t a snowflake in sight and well most of my generation turned out okay…

And then this game came along that was included in one of my friends brand new Dell PC’s. It carried an air of mystery as neither of us had heard about it back then and so we went in to Half-Life totally and completely blind. By that year, ’99, the concept of a first person shooter game was relatively fresh from the birth of the genre earlier that decade with Wolfenstein paving the way to Doom, Quake, Duke Nukem, Alien Trilogy and even Goldeneye for the N64. all of which, deserve a nod. Neither of us knew then what we were getting into.

Lifetime fans such as myself sometimes forget that Half-Life is a first person shooter game because the story is so rich and immersive from the very start – something rare for the era and so after installing this game we began.

Games slowly immerse you these days through a sometimes cinematic sequence where very little is required to do other than get a feel for the environment or what is to come. You have the makers of Half-Life to thank for that as early on, in fact for the first half hour of the game and after what appears to be a calm and very visual but solitary train ride commute, you are Gordon Freeman, theoretical physicist who is late for an experiment.

Half-Life 1 Train Ride - YouTube

This clever but immersive way of starting the game heightens the sense of weight for a situation which is about to unfold. You are late for work and rushing around – something many of us can relate to. You are introduced to other scientists who also work at this extensive Black Mesa Research Facility. The sense of mystery is overloaded while you are unaware of a sinister build up to this experiment which subsequently goes wrong and then the real game begins…

The experiment gone wrong results in something called a resonance cascade and as you the player are in the test chamber when it unfolds. You see just a snippet of what has been unleashed. Another world full of primitive creatures has began to merge with the one of Black Mesa and Freeman must now fight his way through a heavily damaged work environment to look for answers and try and clean things up.

It’s part Stephen King part alien blasting shooter because eventually Freeman comes across allies and enemies who are human as a cover up attempt begins. The army is brought in and so this trifecta of scientists, aliens and soldiers collide, yet you remain silent throughout the unique set up. There are no cut scenes, no level finishes, no speaking from the most iconic game character in modern times, he is the silent crusader working his way through the puzzling hazards of a huge science facility sometimes armed to the teeth and then just with a crowbar. Of course watching the whole thing is a thin man holding a briefcase who appears every so often, a presence now known as G-man. All of these concepts were unique and were never done until Half-Life. Apart from those now iconic loading screens this game just runs from start to finish.

Half-Life on Steam

As a 10 year old kid, this game had a resounding effect on me. That first play through is something I will always treasure and now in modern times and as a person who works in a huge science facility with radiation hazards, cutting edge technology and of course plenty of scientists; I can’t help but think that Half -Life inspired that journey in some senses.

My debut novel carries similar traits that you’ll find in Half-Life, especially the concept of soldiers arriving after everything falls to shit. This game and its setting, story and concept was something that had never been seen before and dare I say it, has ever been successfully emulated. The story stands the test of time and was expanded upon for the subsequent sequels but this one, stands above them all.

Have you played Half-Life?