10 ways to sell a book without dropping the link on social media…

Every day I see hundreds of authors on social media dropping the links to their works. Some even blindly drop them on other users posts without asking or even context. First off, no bad feelings to anyone who does drop links, sometimes it can be effective to generate sales but I have ten other things to try instead.

Based upon observations and experience over time here are 10 ways to sell a book without dropping the link on social media…

1. Create and share a book banner

You’ll find most of the methods on this list to be visual because visual is what a lot of marketing on the internet is based upon and it is very effective. While scrolling the various social media feeds every so often something does grab our interest and it is normally visual.

While people do judge a book by its cover, an opportunity to capitalise on that concept further is by using a book banner. In terms of scope, the sky is the limit and I would say any book banner that heightens the theme or visual-ness of a book cover is an effective way to grab attention on social media.

These days and with the world of online picture editing being easily accessible, anyone can put together an effective book banner. I’ve created most of mine through pixlr but I have even used Fiverr and paid for them like the one below. From experience, book banners do work for selling books especially if it is clear enough where to find that book.

Top Tip: If your book is easy enough to find, all you really need is to tell people where it is – that is what the majority of this list is based upon. So make it easy for potential readers, have a permanent link in your profile/bio or even encourage folks to search for it on Amazon. In 2021 and on many social media platforms the algorithms tend to not push links as hard. If I can find a book after seeing an effective book banner, I’ll probably be inclined to buy it.

2. Share a Recent Review

There are so many reasons why sharing a review will positively contribute towards selling your work. First of all I would make sure it is a positive review and again the sky is the limit. You could quote that review in a simple tweet or Facebook status, you could even put it on your own book banner and share it on Instagram. As you can see from my billboard below I received a bunch of reviews just after release of ‘CCC’ and put them all together. Then I shared it across multiple platforms. You’ll see I even included each reviewers work because for this case they were all authors and so I was more than happy to plug their works also.

Top Tip: Quoting reviews and even giving a shout-out to the reviewer will get some positive attention – others might feel inclined to read and review your work if you are sharing their reviews in front of a social media audience.

3. Share a Screenshot of an Excerpt

While book covers and banners are awesome, sometimes a reader wants to actually read something, so how about a screenshot of an excerpt. A few paragraphs of a scene or even the introduction can fit into a screenshot sized picture and it makes for something different to share – variety is key when it comes to promoting a book. Because social media is plugged in to so many people scrolling you never know who could discover it, maybe your next reader.

4. Share a Selfie of Your Book

Those who know me will know that book selfies do sell books and this is a concept that I kind of accidentally discovered after releasing my debut novel ‘Open Evening’ some years ago. One of my readers shared a selfie and then someone else did until folks were doing it everywhere. Pets were even included!

5. Create a Simple Trailer

It may take a little more effort than a book banner but I consider a trailer to be a moving and perhaps even talking version of a book banner. I’ve created some simple but very effective trailers over the years using mainly free to download software. Here’s a recent one that I did for hopefully next years release.

6. Talk about your Books…

It might feel like your are just shouting into the empty void much of the time on social media but if you keep talking eventually somebody will answer. Talking about your works is a highly effective way to inform readers that they exist and the inputs for this are many. From putting together a thread on twitter to even discussing what inspired your works on a blog, sometimes a little extra information goes a long way to selling a book. To me, there is the blurb and then there’s what the actual story is about – confide in your social media following and they might be interested in your words.

Just recently I put out several twitter threads over the space of a week that contained fun facts about each of my works. I sold a copy of each book after – a good job done.

Every time I share my book promo results on this blog someone buys the book(s) mentioned. Just name dropping them will sometimes drive interest and as long as they are findable, people will buy them. Just last week and the day before the launch of my latest book I wrote a rallying blog post and it resulted in multiple pre-orders. Get talking authors.

7. Share your Statistics

While being an author can be solitary experience you are not alone and a great way to bridge that gap is to share your results. Personally I find comfort in knowing that other authors are in the same boat as me and it is also inspiring to see when an author does well. That’s why I believe it is important to share your statistics sometimes. Authors who are doing well or even those who aren’t will only really benefit from sharing – someone will see your progress or struggle and may decide to lend a hand.

8. Share a Relatable Meme/Something with Common Interest

Those who did tune in to my previous book release results post will know that sharing content with common interest is an effective way to talk about your work and sell it without actually mentioning it that much. So what do I mean? Well, sharing something that is within the same interest as your book will drive interest towards it like a meme or even a story about something in the same genre.

9. Supporting Others

Ah, the pillar that holds up everything for me. You’ll even find the inner message to my recently released self-help authoring and blogging book is to support others because:

  1. Supporting others feels good and makes the writing industry better for everyone.
  2. Supporting others is the best way to earn trust.

Personally you can only earn trust with honesty, if you are dishonest even if you appear to be helping others you will eventually get found out. Trust is what you need for readers to invest in you.

I have learned over many years that supporting others will eventually support you in some capacity. This is a long game but mostly with all the things I do to support others, I hardly have time to post my own book link anymore.

But what can you do to support others?

  1. Buy and review an authors book.
  2. Retweet, like, follow and support a fellow author or anyone else on the tweet machine.
  3. Engage in conversation on social media.
  4. Share your experiences so others can learn.
  5. Tell your friends about this blog post…
  6. The list goes on…

10. Make an Author Video

Even though it might take some effort, making a video starring you is great way to promote yourself and that book of yours. Over the years I have kept my appearances to the minimum, in fact, I have only appeared on video once on Twitter and it was to celebrate reaching 10,000 followers. You can see that here.

From reading a book excerpt to just saying thank you, appearing in a video might feel daunting but with a few practice runs you’ll do great and appearing in person is a great way for people to connect with you. Be sure to mention that book of yours while you are on video.

Concluding Thoughts

All you really need to sell books on social media is to create an easy way for potential readers to find it after they know it exists.

The ‘exists’ part is doing all of the above to get the book in front of as many eyes as possible. While I am not totally against the idea of sharing links on social media I do find that they tend to get less engagement than anything else. There is a time and a place to share your link but just dropping it on someone else’s post without asking is not the way and also constantly dropping links doesn’t look particularly social on social media. On Twitter you’ll see a self promo post nearly every day, sometimes I’ll drop my link and sometimes I’ll just drop a banner instead.

The best way to sell books on social media is to find a way to stand out, do what others aren’t doing. While it may seem like everyone is dropping their links, do something different, it will work eventually.

Hopefully this post was helpful, if it was, be sure to share it on your social media feeds, whether or not you include the link, that’s up to you!

Exclusive Excerpt of ‘Consistent Creative Content’ by Lee Hall

Hello cultured reader, here are the first few pages of my authoring and blogging guide book which is currently available for pre-order at a discounted price.

I figured it was a good idea to share a snippet of what you can expect in the book which I hope helps fellow wordsmiths on their authoring and blogging journey…

Introduction

This book explores what I’ve learnt on my publishing journey, presenting it in a way that I hope will inspire you to believe in your own abilities to replicate and even surpass my success. Belief is all you really need on any journey and if I can get results that I’m happy with, then you certainly can. Success is based upon how you judge the results of something over time – it’s both fickle and in the eye of the beholder.

I’ve always measured my results beside the number from where I started – absolute zero. And compared to zero my numbers today appear to be quite impressive, but the truth is, they haven’t always been like that. I’ve spent most of my time nearer to zero than any other number and that’s something everyone must be prepared to face. Some call low numbers failure but to me there are no failures in life, just lessons and opportunity. Both go hand in hand when it comes to writing. The most important thing in writing is to start, even if it is at zero. 

This guide can be defined as a series of experiences from the many years I’ve spent as both a blogger and an author in the social media age. Much of the content might seem obvious but there is also some advice I have never shared before. My hope is to help you progress in the world of authoring and blogging even if you take just one sentence of advice from all of this; to me that’ll be a good job done. Like I said, this may just be in the eye of the beholder – you, and you alone can go as far as the imagination will allow.

Before we go any further, I will tell you now that this book is for anyone looking for advice and inspiration in blogging and book writing. You could already have an established blog or a backlist of books written and published. You might even be pondering your very first foray into the world of words. Everyone is welcome here and you’ll find something, no matter where you’re starting from. Much of it is delivered from the perspective of a beginner with some of the advanced stuff being advice I follow every day.

For me, writing books and blogging go hand in hand and while they are both explored in detail, you won’t find any information on how to specifically write and format a book or construct a blog site. I am not qualified to show you the latter and the former… well, nobody can formally teach you how to write a book in my opinion. It is my belief that the journey of writing and finishing a book is something only the individual can find within themselves. Instead, we will explore how to market yourself as a creator on social media through all the various channels I have experienced. At times it will mainly be blog-centric, but there are some in-depth marketing resources for authors as well. Many of the chapters ahead are interwoven with blogging and authoring advice because to me, they go, hand in hand. 

I have started in this manner for two reasons:

  1. So anyone can see from previewing the first pages if it could be of help to them;
  2. To be upfront about what success I have had in blogging – see the graph below.

This graph shows my blog viewing numbers over many months from September 2018 to recent times. As you can see, they gradually and progressively improved over time forming into a ‘wave’ which will be explored further ahead. The blogging element of this book will focus on how I got to those numbers and how I took the opportunity to continually improve them. The graph stands as proof that everything you write gets results to some extent, and those results echo the message that everything else in this book will take time and that there are no quick fixes.

I say results because for me these things worked; there is no guarantee that they will work for you. I’m in the inspiration business not the miracle business, but every wordsmith faces different circumstances and so I have concluded that, across the board, you need three core attributes to have any chance of success in blogging and authoring:

1.You need to be consistent;

2.You need to be creative; and

3. You need content.

This trio is the main reason why my blogging and authoring endeavours have been successful. Because I hold these attributes in such high regard I even included them in the title of this book.

In some applications you’ll only need one of the trio, in others two and there are a few more vital attributes outside thetrio that I will point out along the way. Some, until now, were my best kept secrets while others appear obvious.

All in all, this guide is laced with ideas that’ll help you improve your authoring and blogging, to achieve greater success. Many of the sections will even begin with snippets of advice from the various authors, bloggers, creators and friends I have connected with over the years – all of whom have found success in their own ways.  

Apart from blog views or book sales what else counts as success? Follow my words and I will show you. Remember, you can do what I’ve done and go even further…

This is an exclusive excerpt of ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ which is currently available for discounted pre-order. The price will rise on release which is very soon. Links below.

Amazon US

Amazon UK

Amazon Canada

Amazon Aus

Amazon India

‘How to Market a Book: Overperform in a Crowded Market’ by Ricardo Fayet – Review

A comprehensive and valuable guide for any author looking to make a career out of their writing…

Finding good marketing advice about the ins and outs of indie publishing can be quite a daunting task but Ricardo Fayet has achieved this near enough flawlessly with this easy to read guide that’ll I’ll be returning to for reference for some time.

The subject matter ranges widely over 51 chapters from the basic mindset of readers finding you to your writing niche all the way to the intricate details of advertising on different platforms and so much more. All of this works towards the message that indie authors can be successful and can make money – there are even basic formula’s that math-phobic types like me could easily understand, it’s motivational and informative at the same time. From the tactic of ‘going wide’ to staying Amazon exclusive the information is all there and it’s up to date for the modern story teller. Any budding author or even those already published will be able to take away a multitude of knowledge which is also backed up with links to the many resources that probably led to the creation of this book. While this might be perceived as one big advert for Reedsy you cannot fault it for the amount of information and the help it provides.

I particularly enjoyed the analysis of advertising books through Bookbub, Amazon and Facebook each with their strength’s and weaknesses laid out. While marketing appears to be the biggest challenge for authors this book will give you no reason to believe that anymore because it’s normally something way before that as said in the conclusion – perhaps the truest statement of the book and reality check many authors need.

Just what does it take to find success as an author in a crowded market? Reading this book for a start because to me it’s an essential tool.

5 Stars – this review first premiered via Reedsy Discovery

All I know…

Forwards is all I know. It’s probably my greatest coping strategy and my most powerful weapon against anything adverse in this life and believe me, adverse is understatement when it comes to describing 2020. How we cope in situations life throws us is our true measure. Much of what I do involves thinking on my feet and going with it. There is no short term planning, it’s just me going with instinct and trusting it will stick. When something does stick. I just go forth with it. That’s how I got here, a road behind paved by supporting and being supported by others. There’s gold in supporting others, not a physical kind but the kind that means more than fortune.

Figuring out this whole blogging and authoring deal is half the battle. This year provided an opportunity to go forward continually. That ‘Keep Calm and Carry On’ is gospel to me, when they said that all the way back during WW2 they knew what they were talking about. All this uncertainty shrouds the true opportunity and that opportunity is carrying on through anything and everything. Even when we don’t know if we’re really going to win, what is winning these days? Survival is winning to me, it always has been.

I’ll be taking everything I do into next year and beyond. Truthfully it’s kept me going emotionally and physically. To have purpose and to find purpose is to truly live. To live is an awfully wonderful adventure. See you in 2021, no doubt I’ll be going forwards, it’s all I know…

Let’s talk about… writing – The First Draft…

Happy Sunday folks. Here’s another look at my Omelette writing analogy which you can find over on Twitter

Lee's Hall of information

A new blog series emerges, out of the unknown void of creativity where I sometimes have ideas…

Let’s talk about writing. You’re probably not going far and neither am I.

So while I’m here and you are (hopefully) let’s use this time to reflect on writing, after all it’s what most of us blogger types do.

Personally there is no full proof blue print to teach someone to write. You have to find that within yourself but I can sure as hell talk about it and hopefully pass on some ‘wisdom’ about the craft. If you tuned in to Twitter recently you may have seen my recent thread that 4 people probably read all about that first draft.

15 Websites And Apps For Creative, Fiction, and Short Story ...

It’s easier and relatable to think of writing in a way that everyone can. So for this post, we are going to use the analogy of cooking to represent writing that first…

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Calling Authors and Bloggers! – Unique Opportunity Alert!

Hello loyal followers, readers and passers by. I do hope December is treating you well. As some of you may know next year I am setting my sights on releasing a self help authoring and blogging guide book.

This project I hope, will be an inspirational and hopefully culture affirming experience designed to help those looking to get into writing/blogging and for those already on their journey. The key word here is ‘Inspirational’ and while this book will be filled with guides and help taken from my own experiences my ultimate vision is for it to inspire those who read it.

Therefore, I am calling on the wider writing community to help in the form of a unique opportunity to have your very own quote included in the book. Some of you may have seen my recent tweet, the annual tweet I put out looking for book rec’s for 2021 and this time I have included a question. You can find that tweet here; but I will happily accept any correspondents on this blog. Just leave your answer in the comments. Seeing as there are some wonderful bloggers and writers who follow this effort, I thought it best to include you by writing this post.

Here’s what I am looking for:

1. Your book or blog link.

2. One sentence of advice to someone with dreams of becoming a writer/blogger.

* If I choose your quote, I will reach out and ask you for permission to use it in the book.

Weekly Ramble #79

The decision to carry on through whatever this year has thrown me is shaping up to be the best thing I’ve ever done in both authoring and blogging. 

During March and even April, things weren’t easy for any of us, and that’s still the case now. There’s uncertainty, anxiety and a boat load of crap that’s the resultant of these times. I’ve been extremely fortunate in being able to have a choice to carry on. Not only has this become my best coping strategy for what is happening, it’s started to yield rewarding results. 

There’s a story in everyone’s individual journey and mine is no different to anyone working their way through life, trying to figure things out. Considering the continuous ‘successful’ numbers this blog has experienced along with actual book sales, I’ve turned around recently and realized that road behind me is full of detailed lessons in how I got to today.

Combined with the interactions I’ve had recently with fellow peers in this writing community, this journey seems to be getting better and better. Without realizing; my quest to discover new books and authors has earned me a word I would never imagine anyone using to describe me or my efforts; respect. 

This has become a real pinnacle moment or even an epiphany, because when I first started out and all the way to now, its confirmation that this journey has been worthwhile and perhaps that’s worth more than anything else. While I began this journey of writing books and trying to get them read – it’s the everything else that happened which became the true moral of it all. 

I’ve always written books for me; first and foremost. But now, I know I write this blog for you. These two philosophy’s go hand in hand. Over the many years, I’ve learned a hell of a lot. And now I have the numbers, figures, sales, follows or whatever you want to measure that with, to prove it all works.

The light bulb moment appeared last week when of course like usual an idle writers mind is a dangerous thing. Now I am over 10,000 words into a guide book of all the lesson’s I’ve learned over the years to get to here. It’s part biography and part self help guide with a hope it isn’t too self indulgent. It won’t be for everyone. And already I’ve poured out part of my story which is full of struggle and triumph. As I said there’s a story in everyone’s individual journey and if I can relay mine in a way that helps just one other person, I would have succeeded.

It’s still in the very early stages, but you can expect this guide book to authoring and blogging in the social media age to arrive next year. 5 books in 4 years, soon to be 6 in 5 is definitely more than enough in terms of credentials and a blog where the numbers quadrupled in the space of a year. The whole premise of this guide will be if I can do this, so can you. And you can!