Announcement Alert. Coming this December and due to popular demand I am proud to say Consistent Creative Content will be coming to paperback!
Perhaps it was an oversight for me to offer this book in just digital format to begin with butin that time I have learned many of my readers still appreciate that feeling of holding a real book in their hands. Due to that demand I have taken the plunge of converting my guide book into paperback and it will be available from mid December – just in time for gift season!
Do you know a budding author looking for a guiding light in the daunting industry of self publishing? Is the blogger in you ready to dive in but not sure where to start? Do you want to learn how to leverage your social media following into sales?
Consistent Creative Content would make the perfect gift for any writer at any stage because it is packed full of modern resources for the modern writer. Below you will find various snippets and other cool things about the book. Rock and roll man!
IMPECCABILITY is what you need to become an IMPECCABLE social media author like me and this guide contains everything you need to get there. Let the impeculation flow through you as this guide will avoid the same old repetition you’ve been reading online for years. You won’t find the same old repetition here because that impeculation will help you sell books, get social media fame and overall success on this path. We’re not even sure impeculation is a word but this is a space for creatives, not snarky editors. Let’s rock!
In order to achieve IMPECCABILITY first you need to know the definitions of what social media is. So take what you think you know and tear it to pieces because social media is only one place, Twitter! Throw away the hundreds of followers you’ve earned elsewhere apart from Instagram, Facebook, TikTok and any blog you might have and focus on the place where the real party is happening.
Followers: Followers are what make up the audience in which you’ve got to throw every ounce of content you have all the time. When it comes to followers, their actual opinion, needs, and tastes don’t really matter but the number does so just focus on collecting more of them. Talk at them and they will listen, in fact keep talking at them until they buy your stuff. If they don’t buy your stuff then don’t waste your time on them. Block Block Block! Make sure you appear as if you are the only person in the world they have to follow. Don’t give them an opportunity to be included, just make them want to be you!
Engagement: This is the stuff you want to avoid on social media because engagement zaps up valuable time when you could be posting links into the void. Top Tip: Stay away from the replies on any platform where someone is engaging in you. Engagement is the enemy.
DM’s: Direct Messages, this is the tool where you can really hone that IMPECCABILITY by directly targeting followers into submission until they buy your crap. More on this below, probably but all good platforms Twitter allows you to directly message anyone. That is if they haven’t got those pesky privacy settings meaning you can only send them a message request. Block them if they have this. Don’t waste that time.
Now we’ve looked at the definitions lets look at the real definition of social media, and the only place you can really sell books, Twitter!
The true power on Twitter is the personal connections you can make through DM’s. There’s a plethora of spammy unofficial add ons you can install onto your twitter that will do the work for you. And by work I mean bothering newfollowers into submission withinformation – this really works to sell things. So I recommend you set up a function that DM’s new followers instantaneously with a message of your choice. This message must be at least 7 paragraphs of your stuff. Links, blurbs, a not so sincere blanket thank you. And remember the more pretentious your message, the bigger you will appear to the lemmings so if you really want to appear big-time make sure you mention that a social media PR firm are handling all your endeavours. This will show you really care about personally connecting with others.
In terms of being a successful social media author you need two things and then you need to do one thing.
Grow a social media following;
Write a book.
Share it to your social media following for instant sales.
That is it. And before you ask, yes it is that simple but the real challenge is conducting yourself to get sales.
There are a bunch of things you must do everyday to secure dominance and then IMPECCABILITY by using Twitter.
Firstly and most importantly when considering tweeting you must include several hashtags and a link – you’ll find specifics below as to what to actually tweet but the basics are having hashtags and links. This way, the algorithms will favor you every time over everyone else. Only losers really attempt anything other than sharing links and using hashtags. Keep away from conversation and focus on flinging links and making tweets more readable by making #at least #every other #word a #hashtag because this doesn’t look desperate for attention, its the tweet conduct of someone who is goal driven!
Got to tag them all:
If there’s one thing that will help you gain traction and visibility it is to tag those with larger followings than you. They have spent many years carving their engagement and following so its time to use that to your advantage plus they are on twitter so they cant be busy. In order to really get someone’s attention, you want to tag these folks at least three times in a day. Maybe more if you’ve never ever interacted with them. Negative attention you ask? There is only such thing as positive attention online. They will love the overabundance of notifications, trust me.
Drop those links:
Just as you’ll be tagging those higher profile accounts it is also important to drop your book links on their tweets. Even if it is entirely unrelated because this is seen as an entrepreneur move. Everyone and their following will notice your sharp marketing skills and instantly buy your stuff. Drop those links everywhere. Twitter will totally not notice and tell you off. There is a rumour that dropping links all the time will bury your visibility, this is pure myth. Drop that link!
Keep it current, Keep it political:
The best way an author can become IMPECCABLE is to comment on current political events that everyone will forget next week but they won’t forget how you reacted. Jump the gun as they say and throw your one sided opinion into the void. Guaranteed followers and good natured engagement, especially if you move into the trending side of twitter. Much like the bone yard seen in the Lion King, you’ll find a Hyena or two willing to listen and engage with you. This will also show your true colours and reactionist mentality that everyone loves these days. Mud will stick here but this is the type of mud you can use as the foundation for that empire you’ll be creating.
Twitter is a wonderfully designed platform where it is very easy for your cryptical replies to be misunderstood and ill received. This can only be a good thing because people love a puzzle and conundrum – Sudoku is still huge and so consider this your opportunity to be puzzle master. Let your replies come across weird and give them a tone that cannot be gauged, this will guarantee IMPECCABILITY over time.
Enforce the rules:
Let’s face it, most of us have always had a boner for authority so on Twitter where the catchment of rule breakers is wide, it is important to shout from the hills that everyone should follow your story telling rules. It’s okay that you break them, but everyone else must get in line. Be that bullish borderline narcissistic bully and everyone will follow you in fear. Fear is your friend and leads to sales. Project your nonesense onto others until they love you. They really will.
The Writing community has a weird way of attracting trolls. The best thing you can do is block them and move on engage them. Exchange gifs and give these haters a platform. You’ve got time right and remember everything you tweet will be seen by your followers who will love to see you enabling these worthless fucks good people.
Section 4: But What to Tweet about?
The question of all questions and only now am I going to answer it because you need all the information above to have a fighting chance of wading and then floating through the sheer deluge of words scrolling by per minute on Twitter.
These things are great to tweet about:
If you’re a newbie the best thing you can do is say you are new to the writing community and that you are looking to connect with others. These tweets normally blow up so seize the moment and even if you are not new, it’s okay to say you are. Twitter traction is all based on exploitation and small lies non-truths;
Another great way to get everyone’s attention is to say that Twitter is quiet today. This normally brings in the droves right to your profile. Of course Twitter isn’t quiet, you’re just using it wrong because the platform is open all the time;
Not knowing what to Tweet is also a great advantage. If you were to tweet that, again you’ll get some great levels of attention and remember taking attention away from everyone else is the key to success on the platform;
Of course if you’re looking for answers then ask questions. Asking inane questions all day everyday will guarantee to move the needle in your favor and you’ll notice how much your follows and activity rises when you try something other than inane questions. Remember the more obscure the better, like what would the milk taste like if your main character was a dairy farmer. That’s the real nitty gritty right there.
Sub tweeting – now I might have got this completely wrong but sub tweeting is a great way to show that you’re on track in terms of diet. So next time you eat fresh and grab yourself a subway footlong, tweet about it. This post is not affiliated with Subway in anyway.
Running your own writers lifts. For some reason everyone loves these, even years after the fact most have realised they mean nothing and get your nowhere. You can really build up a huge following of thousands and then be left pondering why none of them bought your book.
With the sections above you can tell I pretty much have a Doctorate in Twitter, social media, subway and IMPECCABILITY and now you can too!
I reckon you are set for pure social media IMPECCABILTIY like no other. That competition of yours will be crushed but there is one final part that is imperative to all of this. The general consensus from some truly IMPECCABLE social media authors. I put the subject of this post to the very best and we shall finish with their answers.
Thank you for reading and for the love of god please treat this post as satire, I wrote it for fun and I’ve had a difficult month/year and my go-to coping strategy is comedy/satire, stay IMPECCABLE!
Lee Hall is an indie author and blogger who spends much of his time putting together awesome guides like this. You can read more serious ones via his patreon and if you sign up, you get a free book, exclusive first access to future guides and his general love.
When I began my foray into blogging way back in 2014 I didn’t really know what I was doing. Other than giving my writing brand a home I had no clear cut idea where it would take me or how it would work out. This wordsmith journey extended into blogging as a way to build a bridge to others because writing for the most part is a solitary thing and I knew from the very start that anything creative is better shared with others.
In truth, my whole persona as a blogger and author would be nothing if it wasn’t for the support I have found on here. The day in day outers who like my posts, read them and comment on them – you are the people who keep me going and you are all over the world. Many of you share the same struggles as me, we might not have a lot in common but our bond no matter where we are is shared on here, together.
Writing to me is a person journey and by that I mean spending the journey convincing one person at a time to read what I have to say and take part. We have write the damn thing first but after that, I know there is an audience for me. I half jokingly named this blog Lee’s Hall of Information and now it stands as the central pillar to everything I do in writing and blogging, it is my home and I am joined by 900 followers – something I take very seriously because that’s an incredible amount of people to have in my corner.
This post could have been so many things, from elaborate celebrations tagging the various influences and supporters that hold this place together to something much more but sometimes in this busy world a simple thank you is enough. After all I’ve got blog posts to write, books to write and a career to build out of this, all of which started from scratch, all of which started with your loyal support. .
You know who you are, so thank you for being here. And whether you signed up yesterday or years ago, thank you. My advice for anyone who wants real success in writing and blogging, its kind of simple, just keep going.
Q1: When did you start writing and first influences?
My writing journey began when I was around twelve years old. It was a rainy Sunday afternoon when I first started typing stories about robots in the future on a Windows 98 computer. The majority of my teen years were spent sporadically exploring the concept of writing stories while I did some all-important reading.
Influenced heavily by science fiction with a tech theme Michael Crichton was an author who grabbed my attention a little later on but the first real immersive adult book I read was ‘The Lost World’ by Arthur Conan Doyle. The majority of my story telling influences came from television and cinema with shows like ‘Buffy the Vampire Slayer’ and films like ‘The Faculty’ and ‘Final Destination’.
Every day I see hundreds of authors on social media dropping the links to their works. Some even blindly drop them on other users posts without asking or even context. First off, no bad feelings to anyone who does drop links, sometimes it can be effective to generate sales but I have ten other things to try instead.
Based upon observations and experience over time here are 10 ways to sell a book without dropping the link on social media…
1. Create and share a book banner
You’ll find most of the methods on this list to be visual because visual is what a lot of marketing on the internet is based upon and it is very effective. While scrolling the various social media feeds every so often something does grab our interest and it is normally visual.
While people do judge a book by its cover, an opportunity to capitalise on that concept further is by using a book banner. In terms of scope, the sky is the limit and I would say any book banner that heightens the theme or visual-ness of a book cover is an effective way to grab attention on social media.
These days and with the world of online picture editing being easily accessible, anyone can put together an effective book banner. I’ve created most of mine through pixlr but I have even used Fiverr and paid for them like the one below. From experience, book banners do work for selling books especially if it is clear enough where to find that book.
Top Tip: If your book is easy enough to find, all you really need is to tell people where it is – that is what the majority of this list is based upon. So make it easy for potential readers, have a permanent link in your profile/bio or even encourage folks to search for it on Amazon. In 2021 and on many social media platforms the algorithms tend to not push links as hard. If I can find a book after seeing an effective book banner, I’ll probably be inclined to buy it.
2. Share a Recent Review
There are so many reasons why sharing a review will positively contribute towards selling your work. First of all I would make sure it is a positive review and again the sky is the limit. You could quote that review in a simple tweet or Facebook status, you could even put it on your own book banner and share it on Instagram. As you can see from my billboard below I received a bunch of reviews just after release of ‘CCC’ and put them all together. Then I shared it across multiple platforms. You’ll see I even included each reviewers work because for this case they were all authors and so I was more than happy to plug their works also.
Top Tip: Quoting reviews and even giving a shout-out to the reviewer will get some positive attention – others might feel inclined to read and review your work if you are sharing their reviews in front of a social media audience.
3. Share a Screenshot of an Excerpt
While book covers and banners are awesome, sometimes a reader wants to actually read something, so how about a screenshot of an excerpt. A few paragraphs of a scene or even the introduction can fit into a screenshot sized picture and it makes for something different to share – variety is key when it comes to promoting a book. Because social media is plugged in to so many people scrolling you never know who could discover it, maybe your next reader.
4. Share a Selfie of Your Book
Those who know me will know that book selfies do sell books and this is a concept that I kind of accidentally discovered after releasing my debut novel ‘Open Evening’ some years ago. One of my readers shared a selfie and then someone else did until folks were doing it everywhere. Pets were even included!
5. Create a Simple Trailer
It may take a little more effort than a book banner but I consider a trailer to be a moving and perhaps even talking version of a book banner. I’ve created some simple but very effective trailers over the years using mainly free to download software. Here’s a recent one that I did for hopefully next years release.
6. Talk about your Books…
It might feel like your are just shouting into the empty void much of the time on social media but if you keep talking eventually somebody will answer. Talking about your works is a highly effective way to inform readers that they exist and the inputs for this are many. From putting together a thread on twitter to even discussing what inspired your works on a blog, sometimes a little extra information goes a long way to selling a book. To me, there is the blurb and then there’s what the actual story is about – confide in your social media following and they might be interested in your words.
Just recently I put out several twitter threads over the space of a week that contained fun facts about each of my works. I sold a copy of each book after – a good job done.
Every time I share my book promo results on this blog someone buys the book(s) mentioned. Just name dropping them will sometimes drive interest and as long as they are findable, people will buy them. Just last week and the day before the launch of my latest book I wrote a rallying blog post and it resulted in multiple pre-orders. Get talking authors.
7. Share your Statistics
While being an author can be solitary experience you are not alone and a great way to bridge that gap is to share your results. Personally I find comfort in knowing that other authors are in the same boat as me and it is also inspiring to see when an author does well. That’s why I believe it is important to share your statistics sometimes. Authors who are doing well or even those who aren’t will only really benefit from sharing – someone will see your progress or struggle and may decide to lend a hand.
8. Share a Relatable Meme/Something with Common Interest
Those who did tune in to my previous book release results post will know that sharing content with common interest is an effective way to talk about your work and sell it without actually mentioning it that much. So what do I mean? Well, sharing something that is within the same interest as your book will drive interest towards it like a meme or even a story about something in the same genre.
9. Supporting Others
Ah, the pillar that holds up everything for me. You’ll even find the inner message to my recently released self-help authoring and blogging book is to support others because:
Supporting others feels good and makes the writing industry better for everyone.
Supporting others is the best way to earn trust.
Personally you can only earn trust with honesty, if you are dishonest even if you appear to be helping others you will eventually get found out. Trust is what you need for readers to invest in you.
I have learned over many years that supporting others will eventually support you in some capacity. This is a long game but mostly with all the things I do to support others, I hardly have time to post my own book link anymore.
But what can you do to support others?
Buy and review an authors book.
Retweet, like, follow and support a fellow author or anyone else on the tweet machine.
Engage in conversation on social media.
Share your experiences so others can learn.
Tell your friends about this blog post…
The list goes on…
10. Make an Author Video
Even though it might take some effort, making a video starring you is great way to promote yourself and that book of yours. Over the years I have kept my appearances to the minimum, in fact, I have only appeared on video once on Twitter and it was to celebrate reaching 10,000 followers. You can see that here.
From reading a book excerpt to just saying thank you, appearing in a video might feel daunting but with a few practice runs you’ll do great and appearing in person is a great way for people to connect with you. Be sure to mention that book of yours while you are on video.
All you really need to sell books on social media is to create an easy way for potential readers to find it after they know it exists.
The ‘exists’ part is doing all of the above to get the book in front of as many eyes as possible. While I am not totally against the idea of sharing links on social media I do find that they tend to get less engagement than anything else. There is a time and a place to share your link but just dropping it on someone else’s post without asking is not the way and also constantly dropping links doesn’t look particularly social on social media. On Twitter you’ll see a self promo post nearly every day, sometimes I’ll drop my link and sometimes I’ll just drop a banner instead.
The best way to sell books on social media is to find a way to stand out, do what others aren’t doing. While it may seem like everyone is dropping their links, do something different, it will work eventually.
Hopefully this post was helpful, if it was, be sure to share it on your social media feeds, whether or not you include the link, that’s up to you!
If you did enjoy this post and found it useful you might be interested in my self-help guide book for authors and bloggers which is available now. There are plenty of tips and guides designed to help a fellow creative.
Hello cultured reader, here are the first few pages of my authoring and blogging guide book which is currently available for pre-order at a discounted price.
I figured it was a good idea to share a snippet of what you can expect in the book which I hope helps fellow wordsmiths on their authoring and blogging journey…
This book explores what I’ve learnt on my publishing journey, presenting it in a way that I hope will inspire you to believe in your own abilities to replicate and even surpass my success. Belief is all you really need on any journey and if I can get results that I’m happy with, then you certainly can. Success is based upon how you judge the results of something over time – it’s both fickle and in the eye of the beholder.
I’ve always measured my results beside the number from where I started – absolute zero. And compared to zero my numbers today appear to be quite impressive, but the truth is, they haven’t always been like that. I’ve spent most of my time nearer to zero than any other number and that’s something everyone must be prepared to face. Some call low numbers failure but to me there are no failures in life, just lessons and opportunity. Both go hand in hand when it comes to writing. The most important thing in writing is to start, even if it is at zero.
This guide can be defined as a series of experiences from the many years I’ve spent as both a blogger and an author in the social media age. Much of the content might seem obvious but there is also some advice I have never shared before. My hope is to help you progress in the world of authoring and blogging even if you take just one sentence of advice from all of this; to me that’ll be a good job done. Like I said, this may just be in the eye of the beholder – you, and you alone can go as far as the imagination will allow.
Before we go any further, I will tell you now that this book is for anyone looking for advice and inspiration in blogging and book writing. You could already have an established blog or a backlist of books written and published. You might even be pondering your very first foray into the world of words. Everyone is welcome here and you’ll find something, no matter where you’re starting from. Much of it is delivered from the perspective of a beginner with some of the advanced stuff being advice I follow every day.
For me, writing books and blogging go hand in hand and while they are both explored in detail, you won’t find any information on how to specifically write and format a book or construct a blog site. I am not qualified to show you the latter and the former… well, nobody can formally teach you how to write a book in my opinion. It is my belief that the journey of writing and finishing a book is something only the individual can find within themselves. Instead, we will explore how to market yourself as a creator on social media through all the various channels I have experienced. At times it will mainly be blog-centric, but there are some in-depth marketing resources for authors as well. Many of the chapters ahead are interwoven with blogging and authoring advice because to me, they go, hand in hand.
I have started in this manner for two reasons:
So anyone can see from previewing the first pages if it could be of help to them;
To be upfront about what success I have had in blogging – see the graph below.
This graph shows my blog viewing numbers over many months from September 2018 to recent times. As you can see, they gradually and progressively improved over time forming into a ‘wave’ which will be explored further ahead. The blogging element of this book will focus on how I got to those numbers and how I took the opportunity to continually improve them. The graph stands as proof that everything you write gets results to some extent, and those results echo the message that everything else in this book will take time and that there are no quick fixes.
I say results because for me these things worked; there is no guarantee that they will work for you. I’m in the inspiration business not the miracle business, but every wordsmith faces different circumstances and so I have concluded that, across the board, you need three core attributes to have any chance of success in blogging and authoring:
1.You need to be consistent;
2.You need to be creative; and
3. You need content.
This trio is the main reason why my blogging and authoring endeavours have been successful. Because I hold these attributes in such high regard I even included them in the title of this book.
In some applications you’ll only need one of the trio, in others two and there are a few more vital attributes outside thetrio that I will point out along the way. Some, until now, were my best kept secrets while others appear obvious.
All in all, this guide is laced with ideas that’ll help you improve your authoring and blogging, to achieve greater success. Many of the sections will even begin with snippets of advice from the various authors, bloggers, creators and friends I have connected with over the years – all of whom have found success in their own ways.
Apart from blog views or book sales what else counts as success? Follow my words and I will show you. Remember, you can do what I’ve done and go even further…
This is an exclusive excerpt of ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ which is currently available for discounted pre-order. The price will rise on release which is very soon. Links below.
A comprehensive and valuable guide for any author looking to make a career out of their writing…
Finding good marketing advice about the ins and outs of indie publishing can be quite a daunting task but Ricardo Fayet has achieved this near enough flawlessly with this easy to read guide that’ll I’ll be returning to for reference for some time.
The subject matter ranges widely over 51 chapters from the basic mindset of readers finding you to your writing niche all the way to the intricate details of advertising on different platforms and so much more. All of this works towards the message that indie authors can be successful and can make money – there are even basic formula’s that math-phobic types like me could easily understand, it’s motivational and informative at the same time. From the tactic of ‘going wide’ to staying Amazon exclusive the information is all there and it’s up to date for the modern story teller. Any budding author or even those already published will be able to take away a multitude of knowledge which is also backed up with links to the many resources that probably led to the creation of this book. While this might be perceived as one big advert for Reedsy you cannot fault it for the amount of information and the help it provides.
I particularly enjoyed the analysis of advertising books through Bookbub, Amazon and Facebook each with their strength’s and weaknesses laid out. While marketing appears to be the biggest challenge for authors this book will give you no reason to believe that anymore because it’s normally something way before that as said in the conclusion – perhaps the truest statement of the book and reality check many authors need.
Just what does it take to find success as an author in a crowded market? Reading this book for a start because to me it’s an essential tool.
Forwards is all I know. It’s probably my greatest coping strategy and my most powerful weapon against anything adverse in this life and believe me, adverse is understatement when it comes to describing 2020. How we cope in situations life throws us is our true measure. Much of what I do involves thinking on my feet and going with it. There is no short term planning, it’s just me going with instinct and trusting it will stick. When something does stick. I just go forth with it. That’s how I got here, a road behind paved by supporting and being supported by others. There’s gold in supporting others, not a physical kind but the kind that means more than fortune.
Figuring out this whole blogging and authoring deal is half the battle. This year provided an opportunity to go forward continually. That ‘Keep Calm and Carry On’ is gospel to me, when they said that all the way back during WW2 they knew what they were talking about. All this uncertainty shrouds the true opportunity and that opportunity is carrying on through anything and everything. Even when we don’t know if we’re really going to win, what is winning these days? Survival is winning to me, it always has been.
I’ll be taking everything I do into next year and beyond. Truthfully it’s kept me going emotionally and physically. To have purpose and to find purpose is to truly live. To live is an awfully wonderful adventure. See you in 2021, no doubt I’ll be going forwards, it’s all I know…
A new blog series emerges, out of the unknown void of creativity where I sometimes have ideas…
Let’s talk about writing. You’re probably not going far and neither am I.
So while I’m here and you are (hopefully) let’s use this time to reflect on writing, after all it’s what most of us blogger types do.
Personally there is no full proof blue print to teach someone to write. You have to find that within yourself but I can sure as hell talk about it and hopefully pass on some ‘wisdom’ about the craft. If you tuned in to Twitter recently you may have seen my recent thread that 4 people probably read all about that first draft.
It’s easier and relatable to think of writing in a way that everyone can. So for this post, we are going to use the analogy of cooking to represent writing that first…
Hello loyal followers, readers and passers by. I do hope December is treating you well. As some of you may know next year I am setting my sights on releasing a self help authoring and blogging guide book.
This project I hope, will be an inspirational and hopefully culture affirming experience designed to help those looking to get into writing/blogging and for those already on their journey. The key word here is ‘Inspirational’ and while this book will be filled with guides and help taken from my own experiences my ultimate vision is for it to inspire those who read it.
Therefore, I am calling on the wider writing community to help in the form of a unique opportunity to have your very own quote included in the book. Some of you may have seen my recent tweet, the annual tweet I put out looking for book rec’s for 2021 and this time I have included a question. You can find that tweet here; but I will happily accept any correspondents on this blog. Just leave your answer in the comments. Seeing as there are some wonderful bloggers and writers who follow this effort, I thought it best to include you by writing this post.
Here’s what I am looking for:
1. Your book or blog link.
2. One sentence of advice to someone with dreams of becoming a writer/blogger.
* If I choose your quote, I will reach out and ask you for permission to use it in the book.