Link Sharing on Twitter – My Verdict/Results

This post is based upon my own experience and circumstances on Twitter. Everyone’s experience and circumstances are different when it comes to twitter so this post is designed to help anyone who uses it for the sake of marketing. As an author myself, I very much appreciate the struggle of social media as a marketing tool and to sell books regularly takes a lot of presence and work.

While increasing my presence on Twitter over the past year or so I have began to form a conclusion in my own mind that the platform has a complex underbelly that favours those who use it more often, those who post often and of course those who use it for conversation. Twitter wants you to stay on Twitter and so when you try to divert others away from it through links, that complex underbelly kicks in – the word algorithm get’s used often when it comes to Twitter and now I firmly believe that under the right circumstances, if you share an external link on twitter and specifically via one of your own tweets, it will get less visibility – sometimes dramatically less visibility.

This post will do two things:

1. Lay out my own Twitter circumstances (my following count /tweets per day, etc).

2. Show you what I did to prove that Twitter reduces visibility on Tweets that share links and how to get around this in 2021 – no doubt this post will become outdated but you can still share links on Twitter and get good results. Everything is variable and subjective and this is just my experience.

So who am I when it comes to Twitter?

My Circumstances

My circumstances are important to lay out because it will give you an indication of my engagement and activity on Twitter.

Top Tip: The more time you spend on Twitter, the more it will reward you eventually and this goes for tweeting more, commenting more and just being on there more. What to tweet about you ask? Anything…

My name is Lee Hall and I am an independently published author who probably spends way too much time on Twitter. Although I will say I enjoy being on Twitter and eventually I must have started doing something right because back in December 2020 I had Five Thousand Followers and now I have Twelve Thousand. My Tweets regularly get 20 to 40 likes or even more and normally a few comments – this depends on what I Tweet about and the time of day but generally I have quite a decent engaged following. Here are the numbers in clearer format:

Followers (July 2021): 12k – Mainly UK/US/Canada Time zones

Tweets Per Day on Average: 7 to 10

Hours Spent Per Day: I’d rather not say… but it’s a lot.

These three factors are important to note because firstly my following is a mix of time zones which means when I wake up only UK followers are around mainly so later in my day tends to bring better engagement levels as the US and Canada see sunrise.

Tweets per day is another big factor because the more you tweet, the more your profile will be pushed to followers. And well, hours spent, if you’ve got the time then do it…

Because I have spent so much time on Twitter over the last year I have started to realise that sharing links doesn’t always work out well and so I decided to run a test for a few months to see if this was the case.

The Test

‘Write a book and then share it with your social media following. Instant sales and success’

‘Marketing Expert

While the quote above might have been the case once, right now in 2021 it is so far from the truth and kind of makes me mad that there are people out there sharing this kind of ‘expertise’. Being a social media author who started at zero takes a lot of work, time, patience, effort and drive to reach any level of happiness with your results. The mountain is so high sometimes and the inner workings of social media are designed not to help you.

There are so many authors who will tweet daily about feeling invisible only for me to check out their feed and see it is full of links or they just sporadically tweet every other day. In this day and age that’s the equivalent of standing up in parliament and then taping your mouth shut before trying to give a speech. If there is just one thing I want you to take away from this post it is this:

Talk first, share links later.

And that is what my test is based upon.

The Actual Test

What have I been doing to avoid my links being silenced by the ‘algorithms’? Quite simply I’ve been following a two step approach.

1. Tweet something enticing about a link.

2. Put the link in a reply below that tweet.

Now I am going to prove to you that this approach works.

On July the 9th I set out to share a link in two different ways and at two different times of the day. The link I shared was for my ever popular blog post ’10 Ways to Sell a Book Without Dropping The Link on Social Media’. Yes I am aware of the sarcastic irony which I have a PHD in. Also to make this test fair, I used the same link, hashtag and set specific timings to simply prove how effective this two step approach is.

Tweet 1

At 10:09AM UK time I put out this tweet with the link in the reply. Now my only major audience online at this time is the UK so there is generally less people around to see this tweet. I did this deliberately – you’ll understand why below.

The Reply

Tweet 2

At 07:00PM UK time I put out Tweet 2 with just the link – by this time the majority of UK, US and Canada Time zones were in daytime hours. So you’d think this tweet would get way more attention and this is after several tweets went out during the day.

The Results

I deliberately gave Tweet 2 the advantage of a much bigger audience being online and so you’d think this would work in favour of that tweet. Now I left both of these tweets until today (13th July) to harvest the statistics and so here they are.

Tweet 1

As you can see this time with the numbers its looking quite good. And now with the statistics of this tweet….

The ‘Detail Expands’ tells me followers were enticed by this tweet and moved on to the reply where the link was contained….

The ‘Link Clicks’ is the important number there which is also quite high for me. Now let’s take a look at Tweet 2

Tweet 2

As you can see, very little activity for a Tweet that I put out during ‘prime time’. And so here are the stats…

And the numbers are dramatically less than Tweet 1. These numbers were taken on the day this post was published.

The Supplementary Test

Okay, so I have tried my best to do my own ‘fair’ or at least decent enough test but here’s some a supplementary extra. because there will always be someone trying to refute me it seems.

Yes this is Mark Zuckerberg’s Facebook and yes he put the link in the comments below the status. Now I know this is taken from Facebook but if the man who basically founded social media in part is doing this, well it says it all really…

The Conclusion

I’ve had my eyes set on putting a blog post like this together for a while and from the numbers shared above I can pretty much confirm that link dropping on Twitter most of the time will have an adverse effect on a users numbers. Let me stress that this is entirely dependent on your circumstances which I cannot speak for. Most of my guides are based upon what I have done and learned.

There is hope when it comes to link sharing because right now there is a simple way around it. Tweet 1’s two step method of an enticing tweet followed by a call to action and then sharing the link in the reply is an effective way to get traffic clicking on that link. There are also a plethora of methods to sell something without sharing a link all the time. Hopefully this post has at least stirred some thoughts about how to better get something from social media when it comes to link sharing.

Thanks for reading and you’ll find some further reading below.

Further Reading (Because I kind of have a family to feed…)

If you enjoyed this post then you’ll probably enjoy and get something out of my self help guide book for authors and bloggers. Consistent Creative Content is written with you in mind and will hopefully guide you to results that you are happy with. Here are some recent reviews and click on the billboard for the US link. Everyone else, just search Consistent Creative Content Lee Hall on Amazon – this will boost my key word relevancy

Of course the link mentioned in this post is also a guide and so here is ‘10 Ways to Sell a Book Without Dropping The Link on Social Media’ .

And those looking for better results on Twitter here is another detailed guide.

Book Promo Results September 2019

At the Hall of Information we believe that sharing is caring. Especially when it comes to book promotion methods and results. We don’t keep secrets from fellow authors in fact we promote helping the efforts of others in every possible way. We’re all crawling through the shit storm of life together so we might as well help each other right?

Here are the official results of my latest book promotion that ran last week and more importantly how I got them…

Brief interlude… 

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For 2019 one of my top objectives was to get more exposure for my vampire novel ‘Darke Blood’. The plan always was to make the e-version free to download in September and so I did that – (beginners you can make any title free for a brief time via Kindle Direct Publishing as long as it is enrolled in KDP select (ask the google for more info) )

Like my usual book promo runs, I set ‘Darke Blood’ to be free from Wednesday to Friday – how you arrange days may have some effect on sales. Weekend dates can be good sometimes, Sundays have worked well previously but I normally adopt the weekday method.

The last time I had made ‘DB’ free was back in February of 2018, so it’s been a while, the results back then were north of 1000 downloads. So taking into account it had been a while and the fact my readership has grown since then along with the accumulation of a few more reviews I had some optimism that ‘DB’ would do quite well.

Side note: Vampire stories are no way dead (no pun intended), even after the monstrosity that was Twilight, they are still a pretty popular niche, trust me. And I salute anyone who enjoys stories of this genre along with those who write them! 

Results

During the promotional run ‘Darke Blood’ was downloaded 3,402 times!

All previous free promotional records were broken on the Wednesday. (Day 1)

With reference to the below screen grabs you can see things jumped up a notch in the space of an hour on day 1.

 

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This is without mentioning the chart placement it got over on Amazon US.

Not once or twice but THRICE charts… This is a big tip for those looking to get more eyes on your books. There are plenty of charts out there that aren’t as ‘busy’ or populated making it easier climb and get number 1 or even ‘best seller’ status…

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By the close of Day 1 ‘Darke Blood’ came near to 3000 downloads but I had to settle for 2,933 – an impressive feat.

Day’s two and three were less impressive but still commendable with 369 and 97 respectively pushing the total past 3000 in total but on day 3 it wasn’t the only book of mine up for grabs!

tp numbers

I sneakily set my super hero comedy novella ‘The Teleporter’ for free on Day 3. And the booziest hero of them all stole the day with a total of 88 units downloaded.

This is impressive because I hardly promoted ‘The Teleporter’ apart from a cheeky Facebook ad and other social media shout outs.

So overall in 3 days my books were downloaded 3,402 times!

How I got these results and factors which governed them… 

Every book is different, and the success of a free promotional run is governed by a ton of factors such as:

Amount of reviews good or bad – having all good reviews for a title isn’t necessary a good thing, in fact ‘Darke Blood’ is one of my most subjective books, it’s rating isn’t exactly the highest which may have helped.

Recent reviews – If your title has some recent reviews, people know it’s recently been read, I’ve had the luck of getting some higher profile reviews this year for ‘DB’ from awesome bloggers Thinking Moon  Mullen Crafts and Feed the Crime – this helped big time!

Current Events – Only days before putting ‘DB’ up for free I pondered via a blog post about whether or not the sequel will ever see the light of day. This post unintentionally stirred up some interest. And yes the sequel will be happening in 2020.

Timing – The transition from Summer to Autumn brings the promise of Halloween, folks love a spiced latte and a good spooky book to read; ‘Darke Blood’ is just that and another top tip for anyone writing horror, thriller or occult – I have made the most sales of these genres in September! People love the build up to Halloween!

Following – As opposed to last year my following is way bigger, people won’t buy your book if they don’t know about it, this may be the greatest lament and struggle of all authors everywhere. This blog has been nominated for 4 awards this year and we now have 400 plus followers. My Tweet machine following is in the high 2000’s – way more than last year.

Investment – If you want a book to sell, for free or at a price, you have to invest money in doing so…

So how exactly did I get 3000 plus downloads? With the above combined factors and my big secret… Book promotion websites – this isn’t really a secret.

How do book promo sites work? Essentially you pay them to tell people about your promo –  they all boast to have access to several thousand followers via email and social media so you are simply paying to use this mode of distribution and the truth is, it works! There are even some sites who take on submissions for free.

My tip when dealing with such sites is to always pay via paypal.

The whole concept with using promo sites is to ‘stack’ the promotion by using multiple sites over the days…

The big secret – Book Promo websites  (paid and unpaid)

I invested around $100 for this promo – probably the most I have ever spent. It sounds like a lot but the results were awesome and worth it.

Here’s a list of sites I used.

Paid:

https://www.freebooksy.com/for-the-authors/   – Promoted on Wednesday

https://pretty-hot.com/submit-your-book/       – Promoted on Thursday

https://awesomegang.com/submit-your-book/    – Promoted on Thursday

Free Sites:

https://discountbookman.com/book-promotion/   – Promoted on Wednesday

http://www.free99books.com/author/add – Promoted on Friday

https://www.bookzio.com/promote-your-book-2/ – Promoted on all 3 days

http://bookangel.co.uk/  – Promoted on all 3 days

http://www.ebooklister.net/submit.php – Promoted on all 3 days

https://ebookshabit.com/ – Promoted on all 3 days

http://bookbongo.com/submit/  – Promoted on all 3 days

Other methods of promo – Facebook 

There are other ways to spread the word about a promotion. Amazon offer their own ad service which I didn’t find much success with previous and even though Facebook aren’t the most reputable bunch they do have access to a lot of people if you place an ad with them.

I boosted two of my posts from my main author page and as you can see ‘DB’ did quite well. The ad set up in FB is pretty complex and detailed but if you can figure it out you can target the right folks.

It’s especially effective for free promotions, convincing people to vote Brexit and getting Trump into power… I deleted my FB app last year for a while, it did me the world of good, even now I don’t look at FB that much. But all satire and opinions aside, the ‘DB’ promo did quite well.

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Outlook…

The hope is that some folks now read Darke Blood and then leave a review. The KENP page read tracker is already showing numbers and I have since sold more books.

For those looking to take on more of my work both ‘Open Evening’ and ‘Cemetery House’ will be available for free sometime in the next month or a little after.

If you missed the free run of Darke Blood or The Teleporter get in touch and I shall send the e version out to you for free in exchange for a review!

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And so that wraps up my latest book promotional efforts. Let me take this opportunity to thank everyone for sharing the links, leaving reviews and helping the efforts of your friendly independently published author! 

Remember to leave a review!