Book Promotion Results – July 2020

The results are in! Let’s take a look at my most recent book promotion efforts and analyse what went well and what didn’t. Here we go…

Sell Tickets

This has no relevance to my results, it’s just colourful…

Slight Preamble…

Seeing as this year kind of took a dive in March, some will even argue it ended there. I decided to take what was happening in my stride and carry on. Carrying on might be the single best decision I have made in all of my blogging, writing and general being online endeavours. Trust me, and it was really tough to begin with. The numbers for this blog, my sales and overall results were dwindling for a little while until I dug deep, thought of a few new ways to continue producing content and kablamo, things are looking good, in fact they are real good, I’m talking best ever numbers kind of good.

I do truly feel for the many folks out there who have been stopped in their tracks from what’s currently going on (we don’t dignify these times with a name) but for me and without realizing this whole deal has kind of fallen into my hands with an opportunity that I have seized. For anyone struggling right now who is able to produce some kind of content, I would highly advise you do so, this world has changed and probably won’t be going back to ‘normality’ possibly for a while. More people seem to read my blog these days than my books, which is cool but we’re here to talk about my books…

The planning…

Seeing as I have five of them (books not kids, I hope…), I have content that is readily available right now for people to access. This year I have stuck to my guns in trying to do all I can to promote Darke Blood, the series it’s a part of and the sequel which drops next month. Having that wider back list gives me the options to change things around and promote another work, that work being The Teleporter – a stand alone, novella length comedy book about super heroes with a political edge – it’s current, relevant and relatable. Seeing as Marvel is mainstream these days having a super hero tale is quite handy – and trust me people grab this book when they see it probably more than any others (of mine).

So I decided I wanted to get 2 things out of promoting the Teleporter this time around:

(this is important in book promotion, you need to decide what you want to get out of it, then you can manage expectations/disappointment levels after…)

1.First and foremost I wanted as many people to grab it while it was free for one day.

2. I wanted actual paid sales after the promo date to drive the books chart position upwards and get some new eyes on the product It will be discounted to 99 cents and this wasn’t just a ploy to turn a profit, what’s a profit in writing?

The booking

So this would involve fighting the promotion battle on 2 fronts but with mainly the same process – book promo sites.

For those who don’t know book promotion sites offer advertisement for a fee, some are free. They have access to big mailing lists and distribution methods to get your work seen. Considering this isn’t my first rodeo, I have compiled a list of trust worthy, reputable sites who can help. Using a bunch of different sites at the same time is quite a useful method.

For this promotion I would split the promo sites between advertising on the one free day and the next few days where it was discounted.

The Teleporter would be free to download on Wednesday 22nd of July and then discounted for 3 days after at 99 cents. 

Here are the sites I used for the 22nd Free Promo:

E Reader News Today – (humor promotion) Cost $40 

Bookrunes – Free Promotion – Cost $40

Indie Book of the Day – Cost Free

Book Goodies – Cost $9

Bookwerm – Cost $5

Book of the Day Dot Org – Free

ebook booster – Cost $20 – placements on up to 15 other sites

Sites I used to promote The Teleporter at 99 cents discount (23rd and 24th) 

Armadillo Ebooks – Cost $25 – both dates

Prettyhot – (Featured listing) – Cost $25 – 23rd only

Discount book man – Cost $10 – 24th only 

Bookbongo – (bookblast) – Cost $20 – 23rd and 24th 

Bookdoggy – Free

The Preparation

So the promo sites were booked and now I needed to prepare my other promo methods. In the past I had explored the option of book banners – a poster that just doesn’t show the cover but acts as a kind of billboard. Seeing as Fiverr offers this kind of thing I got one put together for the Teleporter.

The Teleporter promo banner

Generally people tend to click on the link more when they see something other than just a book cover. And it didn’t cost much, there are loads of different merchants on Fiverr who do this sort of thing at a very reasonable price.

This time around I would focus more on the days after the free promotion and kept my tweeting and general social media lips sealed until then.

On the discounted days I tweeted to my 3000+ followers and put up a post on my Facebook page to 500 followers and I even put together a blog post on here for my 500 plus following.

The Results…

So how did it go? How much do I hate myself this time? I can honestly say it went rather okay to good, so not that much self hate…

Here are the results for the Free downloads on the 22nd with slight overlap on the 23rd

teleporter free download results 20202

downloads

Overall this was the best ever day for The Telporter in terms of free downloads and the 3rd best of all time in all free promos I have done. Not bad at all.

I didn’t track the chart position that much on the Free day but it was #5 in one of it’s charts. Mary Shelly’s Frankenstein was #1 at the time… I very much enjoy it when my book is in the same picture as something so highly regarded! Darke Blood did once go above a Dean Koontz book – my only claim to fame thus far…mary shelly

 

And now let’s look at the results for the days after the Free promo when it went to 99 cents…

teleporter discount results

On the day after the free promo, 20 good folks downloaded the Teleporter while it was discounted. The next day we had 1 download and then on the third and final day we had 4. Someone else downloaded it at full price a few days after that also.

I didn’t properly track chart positions but it did climb higher than usual but got nowhere near single digit positions.

20 downloads in one day for any of my books is a win and this year’s best day of sales and my 2nd best day of all time. The 1st being last July with the same book but boosted by a Bookbub featured deal.

I can probably expect a few new reviews soon.

What went well?

The whole thing went well in my eyes but here are the factors that helped.

1.July, something about this month in the past two years has been really good for book promotion and this blog in general. July 2019 holds the record for most blog views ever and in 2nd place is July 2020 – beach read season I reckon…

stoner on a rollercoaster

2. The day after the Free promotion a fellow blogger and friend of the Hall of Information, Stoner on a Roller Coaster re blogged my post about the promo – this helped massively so thank you! Many more good folks shared and retweeted things on Twitter – so thanks for that also!

3. The Teleporter is an established book and my 2nd most reviewed on Goodreads. It also has a good bunch of international reviews on Amazon. This helps big time.

4. I have a back list. Books sell easier when the author has more than one. People grab a book with hopes they like it and then will explore other titles if they do.

5. Fellow authors looking to give back – those whom I have connected with over the years and especially those who have books I reviewed sometimes feel inclined to return that favor, having one of my books available for free pushes that a little further – not that I expect anyone to buy my book in return for anything but it is very much appreciated.

6. The current state of affairs in this world: People need content, people are getting into reading more, e books are safe and are a low risk form of entertainment. Hence the opportunity arises.

 

Anything to improve? 

Book promotion is led mainly by the following and voice of an author. If that voice is louder, more people hear. I’m always trying to improve that volume (following) and of course there are few things that could have gone better.

I did try to get a bookbub featured deal but to no success this time. Maybe I could have explored Facebook advertising but I didn’t bother this time around.

All in all this promo run went rather well. I have on final book promo run planned before the release of Darke Awakening in late September. Stay tuned and thanks for reading! 

 

 

 

 

 

 

 

 

 

 

Discounted Book Alert – The Teleporter

Super hero comedy novella ‘The Teleporter’ is currently discounted to less than a dollar for a very limited time. In fact it’s the only time this year I shall be promoting the tale of boozy undertones and social media justice! For all those who have downloaded, read and reviewed I salute you. For everyone else in the blogging and writing community, today I am in need of YOU.

I’m not interested in the minimal royalties but I am interested in climbing the charts and getting some new eyes on the book, something which all of you can help with. The strength of this community is it’s people so let’s prove that!

Click on the book below for the Amazon International link, other links are below that..

Amazon UK: 

Amazon Canada

Amazon AUS: 

Or just type this into your regional Amazon: B07CKFXDP4

 

 

Let’s talk about… Star Ratings

Book reviews. What do they really mean? Unlike most products out there, books aren’t reviewed for whether or not they function properly, books are reviewed through the opinion of a reader which is entirely different…

The word ‘subjective’ gets thrown around a lot in the literary world, Agents will cling to it when rejecting a query and many other reviewers will use it as an excuse to give good or even bad reviews of stories.

Above the sacred book review is an often overlooked factor of governance, the Star Rating which is the subject for discussion because on at least 3 platforms I know of in the book reviewing world, it differs..

Goodreads

Is Goodreads Free?

Goodreads (the Facebook of the Book world) takes their stance on the star rating system as follows…

More on caveats | lucinda sans

Now I’m pretty satisfied with most of their definitions and let’s face it, the only thing available to review on Goodreads is books so it’s pretty specifically set for them, that is until it comes down to the 2 star and below. To me 2 stars is less than OK for a book…

The truth is, I’ve never rated a book below 3 stars on any platform mainly due to the fact I just haven’t found a read like that yet; I am quite picky and know whether or not I am going to enjoy a book, so I see the star rating as a score out of 5 and anything below three isn’t a pass… (this is just my opinion folks)

Amazon

More Amazon delivery restrictions are coming | TechRadar

Amazon, arguably the most important place for authors to get reviews as it is where their work is sold exclusively from, like me. There appears to be a little difference between their rating and Goodreads, now Amazon have done the Amazon thing and I can’t find anywhere reputable throughout the Google that tells us straight up what each star in their rating system means. This could be because they don’t know, they don’t want us to know or maybe it’s a combo of both. So let us look to the 2 star review as an example:

beam me up

This ‘review’ is taken from my super hero comedy novella ‘The Teleporter’ and as you can see it’s not only a negative review but a DNF review also which is hardly in line with the Goodreads 2 star review of ‘It was OK’.

When comparing probably the two most important book reviewing platforms they contradict one another and that is without another major factor; personal preference which is what Mr Beam me up decided to do with his/her review because even if you put out guidelines, whether or not they will be followed is another thing and this reviewer didn’t then hop on over to Goodreads.

Reedsy Discovery

reedsy

You can expect my very first Reedsy Discovery review tomorrow and it’s a good one trust me! Now their rating system is strict compared to others. They feel that you don’t need to give every book a 5 star rating and of course save that for the truly exceptional reads.

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As you can see from their emoji heavy rating system that it agrees with me in principle. Anything below 3 is a ‘not for me’ but this also makes things tricky going upwards because of their stance of 5 star reviews, one has to find a truly exceptional book to use that rating.

Personal Preference

I don’ think there is one true way to rate a book using the above platforms and their own star rating systems. They differ too much, even without us realising. A four star review from Goodreads could mean something entirely different on Amazon because of the personal preference of a reader or because the guidelines aren’t particularly clear.

Personally I might have been way to generous in the past but arguably the books I’ve read had an effect on me and motivated me to rate them the way I did. The journey these authors have taken me on has led to what I thought of them and I pride myself on the support I give. The 5 star rating I give might not be for a truly exceptional once in a lifetime story but for the effort they put in to write something, to do research or even help me escape this world for just a while.

Authors view reviews as gold dust or even currency these days and it’s big business trust me. If it wasn’t for reviewing books, this very blog would be a ghost town.

What do you think of the star rating system for books? 

Open Evening is FREE to download!

TODAY ONLY MY DEBUT NOVEL IS AVAILABLE ACROSS THE WORLD FOR FREE!

Open Evening is a fast paced thrilling tale of survival that will see you wanting more!

Brief blurb..

‘Luke Hartford struggles to fit in at high school and we all know how hard that can be. After a vivid dream shit really hits the fan and it’s no longer about fitting in, it’s about staying alive because his horrific vision comes to life…’

Links below: 

dfw-lh-oe-cover-ebook

What are readers saying about Open Evening? 

“Here we have non-stop action with an unlikely band of characters, there are seriously high stakes with times where I was kept on the edge of my seat.
This definitely exceeded my expectations, it’s so addictive…”

 Feed the Crime Blog

“Once the action kicks off it continues until the very end. There are tantalising backstories teased at for some of the characters. There is more going on than we truly understand. But what we do see is our motley crew stepping up to the plate, and shaping up to become just the people needed to try to save the town. The big question is, can they? And can they survive becoming heroes??”

Mullen Crafts Blog

 

Links: 

US and International

UK 

Canada

Australia

India

 

 

 

Scarred by Damien Linnane – Review

A brutal tale of justice blinded by revenge…

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Scarred is exactly what the title suggests and Damien Linnane has carved a unique story telling path by bravely going to some violent and graphic places. It isn’t for the faint of heart but the places readers are taken make for a great story.

You have the historically abused and damaged vigilante in the form of Jason Ennis who leads the story while residing on the fringes of society. He’s the quiet type who could be Batman one day and then in the same breath a cold blooded killer, even though his motives could possibly be justified – the conflict which is genius in this story and that being whether or not Jason’s motives are the right thing to do? He’s complex and haunted by a childhood of abuse, his back story like all of the other principal characters is explored and told through the eyes of whoever is leading the scene. The view even switches in some scenes which is a credit to the author’s execution and work to achieve.

We also follow Howard who is at the other extreme end of life’s scale. He too is haunted by a dark past and uses it as a fuel on others sometimes brutally and graphically. In between the violence and sometimes depravity is a reason to go there, not for the shock factor but for the the greater good of a story which I eventually couldn’t put down.

There are so many messages within the story such as revenge not always being the answer and the true morality of justice. My only real critique comes from the writing style which chooses more often to show as opposed to tell – a rather cliche critique in book reviews and for this book the ‘showing’ works most of the time to immerse one in the depth of backstory and to get into the thoughts of characters.

For those who don’t mind some violence and graphic content, you’ll appreciate a story that goes to places of darkness and scarring to tell it while a few ‘bad guys’ get taken down in the process.

 

5 Stars – I enjoyed this immersive and sometimes brutal tale. Thank you to the author for reaching out! Reviews left on Goodreads and Amazon (UK) 

* FREE BOOK TO DOWNLOAD TODAY ONLY ‘THE GHOST BESIDE ME’ *

‘This is for all you lovers out there…’

Or those just looking for a short, thought provoking read…. 

Now don’t say that I don’t love you all, because I do!

Happy V day followers and people looking for a bargain. My 5th book ‘The Ghost Beside Me’ is free to download today and today only.

This is a special one off deal because today we should apparently be celebrating love and sending you all flowers is not viable just yet – maybe if I sell 100,000 e-books (don’t hold me to that) we can revisit that idea…

The Ghost Beside Me is a short paranormal romance about finding a way through loneliness and highlights the struggle many of us have with introversion and depression. For 60 pages, it’s a pretty powerful.

I shall let the book do the rest of the selling.

Major retailer Links below!

Have fun and remember to leave a review…

 

Amazon US

Amazon UK

Amazon Canada

Amazon India

Amazon Australia

 

 

 

 

 

 

 

 

 

 

 

 

 

Some more reasons why you should read indie books!

In between all of my efforts on what has been a journey this year I’ve still managed to continue reading and reviewing Independently published books. That is of course between attending weddings, trying to have a career, writing more books, publishing more books, promoting more books, trying to stay healthy/active, being present on social media, playing Red Dead Redemption 2, engaging on social media and doing my best to text back…

I guess you could say I’ve been busy, but not too busy, never too busy to help promote fellow wordsmiths so without talking about myself anymore here are some more reasons why you should read indie books! 

goodk

It feels like a century ago that I read what is a true masterpiece of fiction but in fact it was only mid August I finally reached the summit of new release ‘The Good Kill: A Killian Lebon Novel’ by Kurt Brindley. The first thing I noticed about this book was the writing style which can be described by two words ‘proper sentences’. Of course that isn’t all because what unfolds in this book is a blockbuster journey or redemption.

So what is the Good Kill about you ask? Well to quote my review:

‘It’s modern Jason Bourne meets Taken but it feels fresher with a grittier story that is brutal, dark and sometimes violent and always entertaining. There’s revenge and redemption as well as a series of revelations that appear in many different pinnacle moments during the story which is split into 4 parts all of which culminate dramatically.’

‘The Good Kill represents independently published books in the finest possible way.’

And furthermore this book also represents the higher end of fiction and literature. You can grab a copy here.

dead mans hammer

‘Suspense, drama and modern issues all of which are tackled in a fun but important way...’

Of course I am talking about the third book of the ‘Quantum series’ by South African Author Christina Engela. As I gradually make my way through the series this year each time I take on another instalment it is apparent that Engela can tell quirky fun stories while also building worlds which are all wrapped together with an important message. ‘Dead Man’s Hammer’ is science fiction at its best and it is highly readable. From my review here’s what I had to say

‘Someone is targeting my favourite characters; an assassin enigmatically named ‘Villainessa Tittel’ who is after one person in particular and series regular; Cindy Mei Winter. ‘Villainessa’ proves to be quite a force in her field of work and does everything in her power to draw in ‘Mei’ whom share an interesting history. It is in this history where readers will find the true message and meaning of the story.’  

You can find out more about the Quantum Series and much more here

haunted ends

Seeing as October happened I had to find myself a spooky read or something at least representative of the season and ‘Haunted Ends’ by Elizabeth Price does just that but in a clever and original way. To quote my recent review:

‘…it’s part ghost story and part murder mystery which turned out to be an overall fun read. The story opens with ‘Sam’ who is short in stature but full of character. His journey makes for one of two main plot lines that eventually intertwine after the initial chapters; the other follows ‘Rocky’ a car fanatic and paranormal investigator that used to be able to see ghosts, this is an ability that returns to him and he decides to use it which makes the story.

Eventually we see ‘Sam’ and ‘Rocky’s’ paths cross in a ghost buddy story situation seeing them team up to solve a murder shrouded in mystery and deception’

You can grab yourself a copy here

fated to mee you

Fairy tales are something I hold in quite high regard, they feel like home territory for me considering I have adapted 2 for the stage (soon to be 3, I hope) and Despoina Kemeridou has my stamp of approval for what is ‘a feel good fun and imaginative modern fairy tale…’

‘Fated to Meet You’ begins like a typical YA story but quickly unravels into what is a world of Kings, Queens and Castles as M.C ‘Nora’ is seemingly transported away from the mundane of life and into that world. It’s a short but effective read (I took me about an hour to get through) and shorter books don’t get enough credit, especially one’s like this!

 You can grab a copy here.

That just about wraps up my latest book review efforts. So far I have read and reviewed 35 indie books this year, my hope is to get to 40 by the close of December. If I don’t see you through the week, I’ll see you through the window… rock and roll and reading man! 

*Bonus content for those who scrolled this far…

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Book 5 is coming this December. I will be reaching out to potential beta readers very soon. The reason I have left if rather last minute is because it’s not a long book, but I think it’s good-ish… Watch this space…

 

Darke Blood: You’ve never known true darkness is FREE to download today!

“If you were to only read one new vampire book I would recommend Darke Blood. “

These aren’t my words but words from a recent review of my words known as Darke Blood. I feel as if I have said ‘words’ too much but I’m not kidding when I say Darke Blood is free to download today until this Friday and I give you my word…

This is a limited one time deal and Darke Blood probably won’t be free to download for quite some time. I’ve also said Darke Blood too much haven’t I?

dfw-lh-db-cover-ebook

It’s a pretty looking cover, but admittedly most folks don’t just judge a book by its cover these days, especially well read cultured types such as yourself. So you’ve seen the front cover, but what does the blurb say? 

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In the past year I’ve managed to convince just a handful of awesome folks to review ‘DB’.

One of those recent reviews came from awesome book blogger Blair of Feed the Crime  and she had these thoughts to share…

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“This book wasn’t the cliche of a dark stranger arriving in town and rescuing the damsels. Blake doesn’t even know who he is, never mind taking on vampires and witches!”

“I was blindsided by the last 20% of this book, like where did all these revelations come from?
Mind = Blown”

You can read the full review here

From the inspirational mind of Billy Mays let me say….

BUT WAIT THERE’S MORE!

And so here’s another recent review from Hall of Information Hall of Fame Supporter Jaycee Lynch of Thinking Moon Blog. Trust me when I say this book has got some very important admirers…

“I usually have very high standards when it comes to vampire novels (loved King’s Salem’s Lot, did not care for Meyer’s Twilight), so when I say Darke Blood is an interesting vampire novel, believe me. There is intrigue from the moment the book starts and although you are mainly focused on Blake Malone’s exploits for me the true protagonist is Caitlyn. The mystery unfolds page by page and you are hooked until the last word. A fun yet thrilling read.”

You can read JC’s full review here 

 

Final Attempt at selling you something that is FREE…. 

 

Darke Blood is set in a wider universe that also contains two other books I have written. If this current promotion is a success and enough folks download it and review it, then there will be a sequel. You can read yesterday’s post where I poured my guts out about this subject…

Disclaimer * No real guts were poured out. I am fine. I think. 

Where can you find Darke Blood? Right here

 

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That many likes for something without a cat, food or cleavage…

 

Bookbub Featured Deal Promo Results

Yes fellow scientists, the results are in! Even though most of us aren’t actually scientists we shall adopt their method of recording the findings of all experiments and these include book promotion efforts. 

As most of you know The Teleporter was selected by book bub to be featured for 1 day and advertised at a discounted price in Canada, UK, India and Australia. Here are the results of that deal.

The figures: 

The Bookbub featured deal cost: $86  

Here are the results: 

teleporter sales

On the day of the promo The Telporter was downloaded 62 times, I also picked up sales for every one of my other books making July 1st 2019 my best ever day in book sales

I even managed to shift 2 paperbacks! 

Outlook for the future: 

Even though the figures were high they weren’t enough to tip the profit scale, but that’s okay, I an indie author, profit is a rare thing and I’m in the business of getting my stuff out there, money will come later…. And it’s still early because here are the KENP reading figures

kenp

This graphic shows people reading the Teleporter for 7 days straight, another groundbreaking record! 

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Over in the Canadian charts The Teleporter peaked at Number 2 only being bested by the audio book of Good Omens! If there were a few more sales at that time it probably would have reached numero uno but I’m taking second to Neil Gaiman and Terry Pratchett!  

Final thought:

Was it worth it?

A resounding yes. Next time and I hope there will be a next time I am going to ‘stack’ my promotional efforts by using other book promo sites at the same time. You can check out a list of those here in my nifty book promotion 2019 guide

Either way The Teleporter which 2019 is becoming the year of, got out there in all 4 of the countries it was advertised. Of course these are the results only a week after the promotion, so the long term results are yet to be apparent. I’m hoping to see a few more reviews and hopefully some more sales.

Tip of the cap to everyone who grabbed a copy of the booziest hero out there!

 

 

SALE ALERT! The Teleporter available to download for a discounted price! TODAY ONLY

Yep you read the title right, my most critically acclaimed book The Teleporter is available to download at a discounted price in the following places!

 

 

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With thanks to BookBub this sale is officially being advertised by you can grab yourself a copy right now for more than half price!

Individual links: Click on the corresponding flag

Amazon Australia

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Amazon Canada

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Amazon India

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Amazon UK

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Amazon US

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Of course its also discounted in most other places, but here are some high profile reviews and reasons why you should make the Teleporter your next read! 

 

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I’ve also cobbled together a nifty little post called 5 Reasons why YOU should read The Teleporter

 

Thank you for reading. Thank you to everyone who reviewed The Teleporter and it wouldn’t be an indie book promo post without saying LEAVE A REVIEW; AND THANKS FOR READING

ROCK AND ROLL MAN!!!