3 Discounted Books – Today Only!

Lee Hall’s US Amazon Page Link

Lee Hall’s UK Amazon Page Link

The Ghost Beside Me – Paranormal Romance

Regular Price $/£2.99

Today’s Price $/£0.99

In recent times ‘Ghost’ has been doing most of my authory heavy lifting and is becoming an author’s favourite. Just 60 pages long, this powerful but short romance captures everything about love in the moment.

Recent Reviews:

The Teleporter – Super Hero Comedy

Regular Price $/£2.99

Today’s Price $/£0.99

KABLAMO! 2021’s most successful Lee Hall title has far surpassed my expectations this year with over 10,000 people downloading it in a single day and the 140 new ratings/reviews. Not all of them were favourable and that’s plenty of reason alone to check it out. And if you didn’t like it, the book is only a few hundred pages anyway…

Recent Review:

Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age – Self-help guide.

Regular Price $3.99/£2.99

Today’s Price $/£0.99

Best Value

Considering the usual price, for 99 cents or pence you’ll get the best value for money in a guide that tells you everything I have learned to be successful in this author/blogger game and how you can too! With 20 ratings in the first year of release CCC is becoming my most successful title.

Recent Review:

Lee Hall’s US Amazon Page Link

Lee Hall’s UK Amazon Page Link

Book Promotion Results – September 2021

I’ve been promoting my books again and for the first time I had seven to play with. It is my belief that the more books an author has, the more promotional things one can do with them.

September 2021 served as a milestone month for me as it is five years since my words first graced publication. It is also a crucial month for many of my books as their genres tend to pick up around this time of year and look at that – a promo tip in the damn intro, horror, thriller, occult, spooky, ghosts, gothic – all of these start selling rather well from Labor Day onwards – that’s a public holiday weekend over in the US and for me the spiritual beginning of spooky season.

Like all of my previous book promo posts this will look into my plan, my results, how I got them and of course the most important part of any book promo – the longer term results. That’s part of the reason why this post has only just dropped, exclusively first on Patreon and then to the awesome followers on my blog. Let us dive in!

Aim/Objective/Expectation

In any type of promo run its good to set out an overall aim while also setting a realistic or at least an achievable expectation but first of all and for beginners, what do I mean by promo run?

To me a book promotion run is when I advertise my books in order to sell them over a short amount of specific time. There are many inputs and ways to promote books and my process consists of paying for some advertisement every quarter or so while also reducing my prices to hook in new readers for just a few days. This quarterly or so method keeps sales from completely tanking to zero and while I am continually active on social media, newer readers are in theory always arriving onto my authory shores. I tend to sell books regularly via social media or mostly Twitter but not in huge numbers so I like a nice burst of sales every four or so months.

So on this occasion I would be running two price promotions simultaneously.

  1. The e version of my debut high school creature feature horror ‘Open Evening’ would be Free to download celebrating five years since publication, for one day.
  2. And the rest of my e books (6 others in total) would be reduced to 99 cents or equivalent for the whole of Labor Day weekend. In this category there are some books which are stand alone and others that are connected to ‘Open Evening’. Most of which are spooky season appropriate or popular all-year-round sellers.
The first copy of Open Evening has aged less than the author…

Promo tip: Setting one book for free and advertising it will bring eyes onto all other books if you have any. Time and time again I have sold other books on my shelf while another was free. Discounting these titles pretty much guarantees some interest.

My overall aim was to sell as many books as possible to try and make an effort towards paying for the advertising I was going to use.

The Results Pt.1

The results of an effective book promotion run will last for days after the initial advertising dates but Pt.1 will look into the results of the first few days. So first of all let us look at the total.

As you can see the blue bar represents the free downloads for ‘Open Evening’ which managed 377 in one day across 6 different territories.

So that day broke a new record for me personally. This is the first time all 7 of my books were downloaded in 24 hours and every other book on my shelf although discounted made paid sales on the next day also.

Paid sales for Labor Day weekend are as follows below with my newest release and self help authoring and blogging guide book ‘Consistent Creative Content’ being the top seller followed by ‘Darke Awakening’ my newest release after ‘CCC’.

131 Paid sales makes September 2021 the 2nd greatest month of all time for sales. The 1st being April 2021 – you can read how I got those numbers here.

Let us briefly look at some chart movement which is an often overlooked part of these promo runs because good chart movement equals more visibility from passing trade.

Seeing as it was my top seller of the weekend ‘CCC’ made the best progress by hitting #10 in the Amazon US Writing Skill Reference chart which is a huge achievement because this chart is super competitive. I’m talking authors who do TedTalk’s normally head up the top spots.

Overall. I was happy with the sales of this weekend which led into several days after of sales which we will look into soon. But first let me break down what I did to get these numbers.

Methods of Promotion

My biggest tip when it comes to advertising books is to invest money. If you want serious results then you need to advertise seriously by spending. This is probably why I do this every four or so months. These days, I let my royalties accumulate and put them into advertising. It is also worth noting that being an indie author isn’t my primary source of income so I can afford to make losses financially with these promos – but to me there are no losses, just opportunity to find more readers and gain more traction as an author in the market – that’s what I’m really paying for.

Here are the book promotion sites/services I paid for:

Open Evening‘ – Free Booksy Horror Series Promotion. Cost $65 and this gives you an option to link all 4 books in the series which I did.

Consistent Creative Content

Bargain Booksy 99 cents Promotion. Cost $30.

Bookrunes. Cost $25

The Teleporter

E Reader News Today – Humour Category. Cost $45.

Book Doggy. Cost £20

Total Advertising Cost: $185

As you can see my budget focused on evenly spreading the advertising. I could have run ads for every individual book but these three at the time were my most popular.

What else did I do?

Of course advertising via book promo sites is just part of my efforts. I also put out a blog post on here and various tweets throughout the weekend sharing various visual things. My Twitter following is over 15k which is a big opportunity for book sales. For those visual things I used these book banners in particular:

Book Banners are relatively easy to put together – I make my own using free stock imagers and Pixlr. Banners add just that little extra dimension to the visual appeal that may grab a potential readers attention.

The Books in my Order of the Following Series also have their own series page on Amazon – this helps for whole series visibility especially when one of the book in that series is free and the others are discounted.

Random Promo Tips:

Most book promo sites will ask you to include a brief description of the book that isn’t just the blurb. This is an opportunity to get creative and even mention that it could be a part of a series or that the rest of your works are currently discounted.

On social media think about terminology such as ‘For Today Only’ or ‘Exclusive Discount’. Stuff that embraces the gimmick of selling and stirs impulse. I always run a promo for just a few days to add a sense or urgency. Although Amazon will let you run a free promo for up to 5 days, 2 is enough.

Weekends tend to work really well post pandemic and so I like to include at least a Saturday as there is way more traffic online.

Existing reviews for a book really help sell more books – this is part of the reason why you see me put out a weekly Tweet saying how important reviews are. Most of my books have at least 15 reviews. This helps, big time!

The more books you have, the better things should be. Having just one or two books is much more of a challenge as readers tend to gravitate towards authors with more releases so get writing those books. This deal gets better with time.

The Results Pt2

Now it may seem like a paid quite a large sum to pay for some advertisement but all promo runs aren’t just about sales. Let us take a look at the most important part of a promo run – the aftermath…

From the 2 days before the promo and to the 8 days that followed I had at least 1 paid sale. This is 10 consecutive days of paid sales and new record. As you can see the rest of the month sales of the paid persuasion trickled in. Now if we compare it to the month previous…

The coloured bars may seem bigger but the numbers are drastically smaller for that month previous and this is just one of the things I am paying for with this promotion – extended visibility which in turn drives so much more.

September 2021 almost became another $100 royalty month and its not quite covered the cost of the promo but still a good portion of it has been recovered. Now let’s take a look at the wider scope in terms of royalties…

This 90 day graphic looks a little more promising but sales is not all that I am paying for because there is something else these promos drive and they are gold dust to authors and maybe worth more than a lot of money.

Reviews started appearing a few weeks after the promotional run, in fact 8 ratings for several different books came from this promo run which is a new monthly record and confirmation that this money investment was very much worthwhile. You can read a breakdown of the other reviews here.

Final Thoughts

Making money, getting more reviews, and sales takes time to master in the world of book promotion and this post is only just a snippet of years worth of work I have put in to figure all this out, that is without mentioning the work that goes into writing more books but, there is hope because this post above all shows that indie authors can sell their work and make money from it.

To me, book promotion runs are just a portion of what I do, perhaps even a small slice of a much larger cake that includes social media presence, blogging, reviewing other authors books and being a brand. There is always some work to be done in order to sell my brand and my works and remember that the more social you are on social media, the more someone will notice and eventually invest in you. Build trust and engage with others, that sells more than anything. Thanks for reading and peace out!

‘Fee Simple Conditional’ by H. C. Helfand – Review by Erik Meyers  

Introducing fellow author Erik Meyers who reviews Fee Simple Conditional by H.C. Helfand

I don’t remember exactly how I found how about “Fee Simple Conditional”. While that’s not really important, I loved the book so much, I wish I knew where I had discovered it.

At first you think ‘what a funny little phrase’. Then you begin reading and are pulled into a glorious story that grows and grows and grows on you.

Besides learning a lot about deeds, property and the history of such, you follow the ups and downs of Abigail Fischer.

A chance side-job takes her to places and people she never thought she would connect with.

I loved the twists and turns and surprises on every page.

What really stuck out though are the quirky characters. None of them are what you would expect. And that’s what makes the book so sensational.

They aren’t perfect. They have their good times and their bad times, like real life.

I read the book in an afternoon turning page after page faster and faster to find out what happened and the whole time wishing Abigail gets the life she deserves. She sounds like a wonderful person I would actually want to meet.

The ending is a beautiful cherry topping on the cake that will blow you away.

No spoilers here. You will just have to devour this book like I did to find out what happened.

Planned as a series, I can’t wait to read book 2!

I haven’t had a book touch me like this is a long time.

Thank you to Erik Meyers for sharing this awesome review of ‘Fee Simple Conditional’ by H. C. Helfand. You can find Erik over on Twitter here and be sure to check out his books via his website or click on the book covers below.

Free and Discounted Books – Today Only!

For the first time ever all 7 of my books are being price promoted simultaneously to celebrate the 5th anniversary of Open Evening being published.

Without my debut novel nothing else would have followed and seeing as I have a plethora of books, they are all discounted except for Open Evening which is FREE to download today only!

Some thoughts, details and links are below. As always thank you for the continued support of your local neighbourhood indie author!

It’s kind of scary how time flies when your busy and trying to get the world to read your words and somehow it has been 5 years since my publishing journey began. Those who have been around a while will know in 2015 I basically started again with a project based partly on a bad dream and mostly on my own high school days of struggle. Add a little creature feature horror, scratch that, a lot of creature feature horror and somehow Open Evening was born. Originally taken from six sides of lined paper full of scratchy writing after my fourteen year old self tried to recollect the events of that bad dream, I somehow fashioned it years later, into a fully fledged book that probably means the most in all of my works.

Before Open Evening released in 2016. I kind of got caught up in the whole querying thing with sub-par science fiction that wasn’t ready and in truth I wasn’t ready so starting again paved the way to where I am now. Someday you might see that science fiction which has grown with me and I have a huge amount of books to offer the world but until then enjoy the ones I have available.

Some of the books on my shelf may be different in comparison but for today they are all the same price.

The Ghost Beside Me is a paranormal romance about an introvert who struggles with loneliness until something not of this mortal world tries to reach out. Based partly on my own paranormal experiences and a ghost story my late Grandfather told me its a short but powerful read. Perfect for the coming spooky season of Halloween and beyond.

The Teleporter, many of you will already know and this book has become my most successful title this year. With over 160 Amazon ratings in six months I think I can class it as a hit. Kurt Wiseman is a mid-twenties slouch who is suddenly thrown into his own super hero tale and has to make a choice in order to save the day. Full of comedic wit and fourth wall breaking fun, it is bound to make you laugh at some point.

Consistent Creative Content is basically the culmination of my journey as an author, blogger and social media personality. Part-memoir part-guide, this book is designed to show you what I’ve done to find success that I am happy with and how you can do that too. Follow my words.

Of course Open Evening is just the start of a wider series known as the Order of the Following. Every other book in that series is discounted for today!

Click on the banners for the links!

A Year of Reedsy Discovery Reads

Time flies when you’re reading books and I’ve been reading a lot of them in recent times. Last year Reedsy Discovery; a platform for reviewing indie books approached me to be a reviewer. Of course I jumped at the opportunity and it that time I have discovered some gems, and so here they are…

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‘American Blasphemer’ by By John Gillen

4 Stars

A masterful labour of modern honesty, told through the lens of a lonesome soul trying to figure out this world and life…’ 

Full Review

‘The Sawyer Shepherd Chronicles: Rites of Passage’ by Chad Lehrmann

3 Stars

A twisting unpredictable creature feature set in a small town with a big secret…

Full Review

‘The Dreamophile’s Diary’ by Shazrina

4 Stars

A descriptive collection of tales that capture the very essence of dreams from surrealism to their deeper metaphoric meaning…

Full Review

‘Senescence’ by Denver Scott

5 Stars

One giant leap into the future of humankind via the cosmos through the vessel of science that makes for a fascinating read!

Full Review

‘Noxious’ by Bruce Knapp

4 Stars

An enjoyable yet sinister tale of the macabre that’ll keep you turning pages…

Full Review

‘Fly Fearless & Fear Less: Eliminate your Fear of Flying with Knowledge!’ By Peter Brandt

4 Stars

A concise, insightful and reassuring read that’ll help you cope with the irrational fear of flying…

Full Review

‘Big Noise’ by J.P. Biddlecome

3 Stars

A tale that walks the fine line between survival and madness through solitude

Full Review

‘A Diary in the Age of Water’ by Nina Munteanu

5 Stars

A truly important once in a generation read that flows like a wild river right through your imagination and heart...’

Full Review

‘Awake’ by Andrew Palmer

4 Stars

An original techno-psychological thriller that captures the essence and surrealism of dreams with a sinister edge…

Full Review

‘Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon’ by Dale L. Roberts

5 Stars

Essential reading for marketing books effectively while gaining a better understanding of Amazon key words and beyond..

Full Review

‘Deadly Odds’ by Allen Wyler

4 Stars

He’s in deep with the big fishes and the odds are hardly in his favour…

Full Review

‘Raven Woman’s Tavern’ by Laura Koerber

4 Stars

There were many things the people of Warrentown didn’t know about Raven…

Full Review

‘Sex, Violence, Mars’ by Walrus

4 Stars

A short but fun sci-fi story with great world building, action and some laughs…

Full Review

‘Operation: Palmetto’ by R.T. Breach

3 Stars

‘The chase is on for one man on a mission to prove his worth and the stakes are high…’

Full Review

‘Spook City, U.S.A.: A Shadybrook Community Patrol Novella’ by Drew Purcell

4 Stars

‘un, unconventional easy-to-read comedy that never takes itself too seriously while delivering a good story with plenty of laughs…

Full Review

‘Wonder Rush’ by Dan McKeon 

5 Stars

An immersive and suspenseful teen spy thriller with some darker edges, a positive message, originality and depth…

Full Review

There are some fantastic indie books on this list that were indeed awesome discoveries. Reviewing books has become the central pillar to my blogging and authoring brand and without it I would never have connected with so many awesome creators. Some of these books made me laugh, made me think, informed and inspired while most importantly they got me through the past year. You can find me over on Reedsy Discovery here.

Thanks for reading!

Guest Post: Monty Jay: Indie Romance Author and her Author Merch by Emma Jordan

Emma Jordan is back to talk about Romance Indie Author Monty Jay.

I first discovered romance author, Monty Jay, earlier in 2021, when I bumped into the release of her latest novel, Courage for Fools, a rock star and US road trip romance that tugged, but didn’t sever, the heartstrings: who doesn’t need a happy-ever-after in their fiction?

From the first couple of pages I was hooked on Courage for Fools. Rhett and Quinn leapt off the page, and their road trip and romance are just gorgeous. He’s the reckless rock star on his way from the east to the west coast; she’s on a road-trip with a purpose. Emotion + banter = happy reader.

As I confessed to Lee’s readers recently, I’m a little bit of a music fan – I loved the book so much I had to see what else Monty had written.

That’s when I discovered her 4-book hockey romance series and promptly lost a weekend underneath my Kindle. I was immersed in the fictional world of the Chicago Fury hockey players, starting with the two main characters from book one, Love and Romance. Valour Sullivan (Vallie Girl) and Bishop Maverick (B) have known each other since childhood. Both characters live for hockey and are destined to follow in her father’s footsteps, becoming the best hockey players in the NHL. It was great seeing the perspective of both Men and Women’s hockey, and following other Fury players in books two, three and four.

THEN Monty announced that author merch is available from her online shop.

Now, as a fellow indie romance author, I always have an eye on unique marketing opportunities. (I recently encouraged readers to download one of my free books so that I could treat myself to a new coffee machine). What better way than for a writer who has created a fictional rock star and a fictional hockey team to enhance the reader experience than by offering hoodies and shirts in a shop that ships worldwide? I was more than happy to help out and treated myself to a Vallie Girl sweatshirt which is so comfortable, whether I’m writing (or editing) at my PC or on the school run! Supportive AND practical.

As Monty told me, ‘I love being an indie author because I have the freedom and control over my own work. It’s hard to build readership, but when you do you know it’s because you did it your way. I can write the stories that inspire me, and brand and market myself the way I want others to view me!’

Why shouldn’t authors who have created worlds for their readers be a bit rock star and offer readers clothing, bags, stationery, home items, to celebrate their characters? I’ve started to notice other authors offer swag bags or reader-themed goodies, or authors who have an Etsy presence. The marketing opportunities for independent authors are phenomenal.

What will you come up with to share your character’s stories with readers?

Monty Jay has a new, supernatural, series on the way, out in September 2021.

Super Fun Happy Book Discount – Today Only

Yes kind reader you read that title right because today and today only you can grab my recently released self-help authoring and blogging guide book for just 99 cents (or equivalent)!

This is a one-time super fun happy book discount* and it is unlikely we’ll ever see a discount like it again. The usual price was $/£3.99 and today you can download the book for a fraction of said price. Click on the banner below for the Amazon product page and if you need a little more persuasion there are few things below which might be of interest!

* Super fun happy not included…

A few things that might be of interest…

You might be thinking yes that’s an awesome discount but where’s the real sales pitch other than a discounted price and I’m with ya so here’s not one but two exclusive excerpts of Consistent Creative Content…

Exclusive Excerpt One – the introduction which sets the pace…

Exclusive Excerpt Two – A basic guide to Twitter which is just a taster of the other social media guides within…

Still not convinced?

Well other than telling you that this book is basically a series of things I’ve learned over the years to find success I am happy with, I can only really share recent reviews, so here they are…

‘Pestilence’ by Susie Kearley – Review

A well-thought-out pacey tale of the times from a promising British author…

Pestilence is an extremely well thought out story with an accurate outlook on the events that lead to the collapse of society through a pandemic. For some and in recent times that might feel a little close to home but this book carves a new and different path while acting as a social commentary. The vessel in this scenario is the emergence of a fungus which is the resultant of a warmer climate – a reaction to how we treat this planet. Every major moment that unfolds is covered by Susie Kearley who tells this story with a unique overview style that keeps the events moving and homes in on the reactive details even if things move quickly – this pace works for the genre giving it a page turning flow.

The emergence of a wonder drug ultimately leads humanity on a downward path of addiction and excessive consumption with eventual side effects that become incurable. Its humanity not learning from the past on repeat over and over again as we see the medical system downplaying this emerging threat through lack of knowledge and then being overwhelmed. There’s a theme throughout of vicious cycles where the government or even society fails to take note of a very real threat all caused by our species.

a toxic culture of unhealthy living, a reliance on pharmaceutical drugs rather than health living, destroying the planet and allowing the pathogenic fungus to thrive…”

The story is told via a wide array of characters and from the very beginning they live their way through a well imagined and ultimately important case study about our nature. We see the elite taking from the less fortunate and with force – more social themes that ring true and echo to our reality. This world we live in is fragile and our attitudes will be probably be our undoing. A threat emerges and those who survive it perhaps leave further generations doomed to live through something similar and that’s probably the most powerful message of all.

5 Stars – A rollercoaster of a read with a powerful message. Reviews left via Amazon, Goodreads and BookBub.

A message from Best Selling Indie Author Lee Hall

Above all, thank you to everyone who has ever had faith in my words. For me to be sharing this moment is both surreal and quite humbling. Those who did tune in yesterday via social media will know the news but for those who didn’t, I shall leave it here…

I’ve said before that the material things that come with writing; the sales, the reviews, the ‘success’ don’t really matter as opposed to the writing journey and that is still true to me but when the worlds largest book retailer decide that you are a best seller, then that’s a moment you cherish. This is not just a personal victory but for the wider brethren of indie authors that make up a wonderful writing community. A win for one author is a win for all.

From being 12 years old on a rainy day facing that windows 98 computer about to start this journey with nothing but starry eyed dreams to the now many wonderful people who support stories I’ve released into this world. This road has been paved by moments like this, it perhaps justifies the efforts, the hours and the work. There’s a place in the world for my stories and they can be successful, they can be best selling and they can stand on their own. And probably the most wonderful crowning moment of all of this; if I can do it, there’s no reason why you can’t. While on paper everything I have achieved over the years may appear absurd, it’s achievable by anyone willing to make the journey. How do I know that, because I did it, I achieved it!

Thank you Bookbub for the distribution and having faith in my work. Thank you readers for taking on my work and of course thank you Canada for making me a best selling author. Keep going writers and bloggers, your words are needed in this world…

‘Snag’ by Dylan Burroughs – Review

A well-paced horror that puts story first and the finer details perhaps second…

If you are looking for a slow building horror that keeps you engaged all the way through then this is the book for you. It’s ‘Predator’ meets ‘The Thing’ with a dusting of ‘Alien’ as newly released former prisoner ‘Jay’ finds himself taking a job as a logger to start again. After connecting with an old friend he heads out to the forest and mountainous surroundings where he encounters others on their own journey of working to start again. The trees and forest setting slowly closes in and then someone goes missing. That is while something stalks them, what exactly, you’ll have to read it to find out.

“It was quiet here. Not the pleasant kind of quiet in the forest where you can appreciate the the silence of the world. This was the oppressive, pressurised silence that bore down and made them yearn for any sound beyond their own breath and boots…”

Although the story is well paced there are just a few critiques I have that mainly relate to basic spelling errors and sometimes hard to understand abbreviated dialogue that I found myself having to read twice. Other than some over description in places Dylan Burroughs delivers a likeable creepy horror with a sense that something is watching in those trees. If that description was kept tighter this would have been perfect, perhaps something to aim for next time. The characters are three dimensional and react to the world they are in while the story progresses with a slow build that eventually culminates. These men will have to band together to fight the unknown. Our lead character Jay has a history which he looks to escape from and do good by with some old fashioned redemption. There are some good concepts here but some of the finer details just let it down a little.

3 Stars – A missed opportunity with a good concept let down by the editing…