Every day I see hundreds of authors on social media dropping the links to their works. Some even blindly drop them on other users posts without asking or even context. First off, no bad feelings to anyone who does drop links, sometimes it can be effective to generate sales but I have ten other things to try instead.
1. Create and share a book banner
You’ll find most of the methods on this list to be visual because visual is what a lot of marketing on the internet is based upon and it is very effective. While scrolling the various social media feeds every so often something does grab our interest and it is normally visual.
While people do judge a book by its cover, an opportunity to capitalise on that concept further is by using a book banner. In terms of scope, the sky is the limit and I would say any book banner that heightens the theme or visual-ness of a book cover is an effective way to grab attention on social media.
These days and with the world of online picture editing being easily accessible, anyone can put together an effective book banner. I’ve created most of mine through pixlr but I have even used Fiverr and paid for them like the one below. From experience, book banners do work for selling books especially if it is clear enough where to find that book.
Top Tip: If your book is easy enough to find, all you really need is to tell people where it is – that is what the majority of this list is based upon. So make it easy for potential readers, have a permanent link in your profile/bio or even encourage folks to search for it on Amazon. These days and on many social media platforms the algorithms tend to not push links as hard. If I can find a book after seeing an effective book banner, I’ll probably be inclined to buy it.
2. Share a Recent Review
There are so many reasons why sharing a review will positively contribute towards selling your work. First of all I would make sure it is a positive review and again the sky is the limit. You could quote that review in a simple tweet or Facebook status, you could even put it on your own book banner and share it on Instagram. As you can see from my billboard below I received a bunch of reviews just after release of ‘CCC’ and put them all together. Then I shared it across multiple platforms. You’ll see I even included each reviewers work because for this case they were all authors and so I was more than happy to plug their works also.
Top Tip: Quoting reviews and even giving a shout-out to the reviewer will get some positive attention – others might feel inclined to read and review your work if you are sharing their reviews in front of a social media audience.
3. Share a Screenshot of an Excerpt
While book covers and banners are awesome, sometimes a reader wants to actually read something, so how about a screenshot of an excerpt. A few paragraphs of a scene or even the introduction can fit into a screenshot sized picture and it makes for something different to share – variety is key when it comes to promoting a book. Because social media is plugged in to so many people scrolling you never know who could discover it, maybe your next reader.
4. Share a Selfie of Your Book
Those who know me will know that book selfies do sell books and this is a concept that I kind of accidentally discovered after releasing my debut novel ‘Open Evening’ some years ago. One of my readers shared a selfie and then someone else did until folks were doing it everywhere. Pets were even included!
5. Create a Simple Trailer
It may take a little more effort than a book banner but I consider a trailer to be a moving and perhaps even talking version of a book banner. I’ve created some simple but very effective trailers over the years using mainly free to download software. Here’s a recent one that I did for hopefully next years release.
6. Talk about your Books…
It might feel like your are just shouting into the empty void much of the time on social media but if you keep talking eventually somebody will answer. Talking about your works is a highly effective way to inform readers that they exist and the inputs for this are many. From putting together a thread on twitter to even discussing what inspired your works on a blog, sometimes a little extra information goes a long way to selling a book. To me, there is the blurb and then there’s what the actual story is about – confide in your social media following and they might be interested in your words.
Just recently I put out several twitter threads over the space of a week that contained fun facts about each of my works. I sold a copy of each book after – a good job done.
Every time I share my book promo results on this blog someone buys the book(s) mentioned. Just name dropping them will sometimes drive interest and as long as they are findable, people will buy them. Just last week and the day before the launch of my latest book I wrote a rallying blog post and it resulted in multiple pre-orders. Get talking authors.
7. Share your Statistics
While being an author can be solitary experience you are not alone and a great way to bridge that gap is to share your results. Personally I find comfort in knowing that other authors are in the same boat as me and it is also inspiring to see when an author does well. That’s why I believe it is important to share your statistics sometimes. Authors who are doing well or even those who aren’t will only really benefit from sharing – someone will see your progress or struggle and may decide to lend a hand.
8. Share a Relatable Meme/Something with Common Interest
Those who did tune in to my previous book release results post will know that sharing content with common interest is an effective way to talk about your work and sell it without actually mentioning it that much. So what do I mean? Well, sharing something that is within the same interest as your book will drive interest towards it like a meme or even a story about something in the same genre.
9. Supporting Others
Ah, the pillar that holds up everything for me. You’ll even find the inner message to my recently released self-help authoring and blogging book is to support others because:
- Supporting others feels good and makes the writing industry better for everyone.
- Supporting others is the best way to earn trust.
Personally you can only earn trust with honesty, if you are dishonest even if you appear to be helping others you will eventually get found out. Trust is what you need for readers to invest in you.
I have learned over many years that supporting others will eventually support you in some capacity. This is a long game but mostly with all the things I do to support others, I hardly have time to post my own book link anymore.
But what can you do to support others?
- Buy and review an authors book.
- Retweet, like, follow and support a fellow author or anyone else on the tweet machine.
- Engage in conversation on social media.
- Share your experiences so others can learn.
- Tell your friends about this blog post…
- The list goes on…
10. Make an Author Video
Even though it might take some effort, making a video starring you is great way to promote yourself and that book of yours. Over the years I have kept my appearances to the minimum, in fact, I have only appeared on video once on Twitter and it was to celebrate reaching 10,000 followers. You can see that here.
From reading a book excerpt to just saying thank you, appearing in a video might feel daunting but with a few practice runs you’ll do great and appearing in person is a great way for people to connect with you. Be sure to mention that book of yours while you are on video.
All you really need to sell books on social media is to create an easy way for potential readers to find it after they know it exists.
The ‘exists’ part is doing all of the above to get the book in front of as many eyes as possible. While I am not totally against the idea of sharing links on social media I do find that they tend to get less engagement than anything else. There is a time and a place to share your link but just dropping it on someone else’s post without asking is not the way and also constantly dropping links doesn’t look particularly social on social media. On Twitter you’ll see a self promo post nearly every day, sometimes I’ll drop my link and sometimes I’ll just drop a banner instead.
The best way to sell books on social media is to find a way to stand out, do what others aren’t doing. While it may seem like everyone is dropping their links, do something different, it will work eventually.
Hopefully this post was helpful, if it was, be sure to share it on your social media feeds, whether or not you include the link, that’s up to you!
If you did enjoy this post and found it useful you might be interested in my Twitter Coaching Sessions which lays out how I regularly sell books using the platform whilst also connecting with thousands of awesome people. Sessions 1 and 2 are free to listen to via patreon which can be found right here.
Be sure to check out my self-help guide book for authors and bloggers which is available now. There are plenty of tips and guides designed to help a fellow creative.