Introducing freelance journalist and writer Susie Kearley who relays some insight and experience from her many successful years of writing articles.
Turning rejections into acceptances
Writing short pieces, like magazine articles or blogs, can hone your skills so when you’re writing books, you’re better at editing your own work and getting the tone right for the market. When I started writing for magazines in 2011 it was a rocky road, littered with disappointment and rejection. But fortunately, with perseverance and determination, I’ve since sold well over 1000 articles to publishers across the globe. One thing I have learnt to do however, is master the art of turning rejections into opportunities, some of which have resulted in sales. Here are some of the lessons I’ve learnt.
Lesson 1: Give the editor what he or she wants
Take 3! The sound of eggs sizzling in the frying pan filled the air and James, the editor of Good Motoring magazine, asked: “What do you think of my breakfast this morning, Susie?”
He poked a microphone at my face and I garbled something incoherent about fry ups not being very nutritious. Porridge would be better.
We were recording a podcast for the Good Motoring website, and the ‘cooking breakfast’ sounds were pre-recorded. I was nervous and didn’t like being unprepared. I wanted to write my answers down and read them back with confidence, but James whipped my notepad away saying he didn’t want it to sound staged. “No danger of that,” I thought.
The interview was the outcome of a rejection letter. James had rejected my proposal to write about the hair-raising experience of being a learner motorcyclist on British roads, but said he was interested in other road safety ideas. So instead, I secured a commission to write about good nutrition to help drivers concentrate on the road – this podcast was part of the package. “I don’t normally eat a full English breakfast,” said James, “but I thought it would give us more to talk about!” And so began the start of a beautiful working relationship – he has since bought my articles on speed cameras and motorcycle driving tests too.
What did I learn from this experience? To listen and learn from the feedback received. Look for opportunities that rejection letters reveal and then give the editor what he wants.
Lesson 2: Don’t write an essay!
One of my earliest customers was Paranormal magazine. The editor, Brian, didn’t offer firm commissions, but would tell me if he liked an idea. Then I’d submit a full article on spec for his consideration.
He was interested in an idea I’d pitched entitled ‘The Psychology of Fear’ so I trawled through my psychology degree books, writing up all things fear-related including conditions like panic attacks and their treatment. It was well researched but a bit academic, so I made an attempt to lighten it up and submitted it.
Brian rejected the piece saying it was ‘too clinical’. More suited to a psychology journal than a magazine about hauntings. I understood the problem and managed to find another buyer for some of the work: Leader magazine is an academic title published by the Association of Schools and Colleges. I used some of the ‘fear’ material in a feature on stress and it worked well because the body’s reactions to stress are very similar to fear.
Leader paid three times as much as Paranormal, and the sale resulted in commissions for a further two articles on the topics of nutrition and social media.
What I learnt: If you write something on spec which is rejected, think laterally about alternative markets for the piece, and consider whether parts of the article could be used to cover a different topic altogether. Rejected work can still form the basis of a good article for a different market, and that can lead to a profitable long-term relationship.
This is an extract from Freelance Writing on Health, Food and Gardens by Susie Kearley.
Susie Kearley is a British freelance writer and journalist, working for magazines, newspapers, and book publishers around the world. She has a collection of books on writing, and her debut novel ‘Pestilence’ is out now.You can view Susie’s Amazon author page here.
Book promotion sites are a great way to advertise a free, discounted or full priced book. Over the many years of promoting my work I have built up quite a list of sites that have been effective in helping me get some much needed sales or downloads and now it’s time to help a fellow author.
What are Book Promotion sites?
For beginners Book Promotion sites are an advertising method that utilises a large reach of people through email subscribers or their site might get a lot of traffic because it’s popular. The general consensus with these sites is that they advertise something that’s either free or discounted so you’ll need to organise pricing depending on what a site will offer. Some will advertise your work for free while others will charge. Basically you are paying to use their voice which is probably louder than yours. Having sold more e copies of my work than paperback I’m inclined to say book promo sites focus mainly on e books.
This list is broken down into three different tiers. The high end, the middle of the road and lower end. They are listed this way to reflect on price and overall effectiveness. My tip would be to use sites from all 3 tiers in a single promotion for the best results. All of the sites listed can be found through a quick Google search.
The High End…
E Reader News Today
Except for the early days, every one of my promotional runs has included one of the above sites. BookBub particularly are very hard to get in with so be warned. Their featured deal if you can get one is the ‘holy grail’ trust me. You can read more about BookBub here. Some of these sites also expect your book to have some reviews but check their specific submission policies for more info.
Price Range: Anything north of $40
The Middle of the Road
Armadillo E books
E book Booster
It’s Write Now
These sites are probably the most effective for the money I have paid. Using a few of them in one promo can be particularly effective. Not all of them will charge you a fee also.
Price Range: From $10 to $25 – dependent on the package/ some sites are free
The Lower End
Indie Book of the Day
Discount Book Man
Free 99 Books
This is Writing
While this list is classed as the lower end that doesn’t reflect fully on how effective they can be when stacked alongside other book promo sites. They are down here because all of them offer a free package.
Price Range: Mostly free but up to $5
Book Promotion sites are an effective way to market and drive sales for a book but they are not the only way to sell. You can read much more about marketing, book promotion and all things writery over in my resources section. I have a self help guide book coming this May, so watch this space.
My top tip when it comes to marketing is to focus on getting people to invest in you as a person by being active in the author arena online. This can be as simple as leaving a review for a fellow author’s book or having a presence on social media. Look after fellow wordsmiths and they will do the same.
If you haven’t got a platform or blog for leaving reviews I have just opened submissions for them on this site which gets thousands of views. There’s nothing better than authors promoting each other and so I will promote you extensively if you have a book review or article you want to publish.
Of course thanks for stopping by and I’ll see you in the next one!
Well that was a ride… and I’m partially still on the rollercoaster of emotion, sales and everything else that comes with having your largely unknown book thrust into the hands of the mainstream… this is my reflection, review and hopefully knowledge passing-on post about how my Featured Deal with Bookbub went. Let’s dive in…
For those who just want to know the results, scroll down. For the finer detail start here…
Firstly who are Bookbub? In a sentence-ish; they are a big time distribution site that advertises books to a huge following with a somewhat promise of actual return on investment – they are hard to get in with, very hard and their featured deal is considered the Holy Grail of promotions. You can read more about them here in my post explaining how I got a featured deal… Authors can sign up to Bookbub, create a profile and then list their books. People can even leave reviews for them…
Who am I? Well for those who have arrived on this blog’s shores for the first time, hello, I’m Lee, I’m from the UK and I am an indie author of 6 books so far. I’m relatively unknown although I’ve been around for a few years now, my books have a moderate to small amount of reviews – I’m a small time scrappy underdog of an author trying to get the world to read my stuff and I don’t give up… In terms of book sales, I’ve sold around 1000 since 2016 through my various promotional efforts. I’m nowhere near earning a living from this but one can dream right?
Who were bookbub going to Feature from my backlist? My super hero comedy novella ‘The Teleporter’.
After somehow agreeing to advertise my book, Bookbub agreed to feature it on Saturday the 6th of February in all their major markets. The US, UK, Canada, Australia and India. It would be advertised as Free to download and so I set the price to zero for that day. Because I have other books available I set them to 99 cents a piece also…
Top Book Promo tip: A Free book promo is a great way to get a lot of downloads. It’s a please all method that many folks will grab. Personally I tend to keep my free promo day’s few and far between – once every quarter is probably enough and even then for me it will be a different title every time.
I’ve always had a rather funny relationship with Lady Luck. On the day of the promotion I was struck down with a rather bad spell of food poisoning. Even in my reduced state I managed to do some tweeting and social media-ing but things were not great for me, we’ll go into what I did to promote the deal below, however in terms of book promotional efforts let me refer you to the graphic…
I think we can all agree 10,000 plus downloads in one day for a small time nobody like me is pretty damn incredible. Now I know it was free but normally my reach for a promo like this is 10% of that. Damn, that’s a lot of downloads! The free downloads trickled into the next day with 580 more by the time the price went back up to 99 cents.
If my maths is correct and if 8000 of these readers actually read The Teleporter fully then I am set to make about 3 Grand from page reads…
Final Free Download count: 10,926
Due to my state of health I couldn’t properly track chart positioning’s during the day of the promo but it went to #1 in multiple territories. But that’s not all. For the day I set the price of my other books all to 99 cents or equivalent and they sold!
As you can see the numbers aren’t huge but every book I have available sold for actual money and so here comes another top tip:When promoting a book for free make sure you set your other works to a discount – this will near enough guarantee a little interest. Of course this only applies if you have other titles, if not grab that pen and get writing more books!
Here are the final figures of everything I sold after a week:
It’s quite funny that I only sold 1 paperback out of 10,000 sales. Thanks to whoever bought it, you are literally 1 in 10,000! Basically every sales record was smashed during this run with sales happening for a record 9 consecutive days after and so that brings us to…
Now the immediate results were awesome but the real result of any book and it’s promotion is best measured over time. Boy this is where the real rollercoaster began…
Literally on the day of the promo KENP page reads shot up. From an average of 20-50 page reads a day to hundreds, the 10,000 readers had began their journey but that’s not all. Now The Teleporter was in front of newer eyes it began to sell even after it was free. Every day after the promo for a week it sold.
This is where a free promo or any promo will pay off because the exposure has pushed the book a lot further up the charts in front of new eyes. And then after a few days came the crowning moment…
The orange label of destiny found itself attached to my scrappy little underdog of a book. The Teleporter had become a best seller and made me, a best selling author… while my food poisoning had subsided and I was seemingly on cloud 9, things weren’t all celebratory…
Lessons learned the hard way….
Wholeheartedly, if I were to do Featured Deal again, I would. The results above you can see have turned a corner for my authoring career but and although I am relatively thick skinned there came a point where reviews started coming in and not all of them were positive. In fact the rating across the board for The Teleporter has dropped a little. It appears only the folks who didn’t like it are leaving reviews…
Lesson: When you present the mainstream with a free book they will download it no matter their taste. They see the price first and perhaps nothing else. Some of these folks might not like what they read and they will express that in sometimes scathing, hurtful reviews. This started to unfold by day 4 and it’s still unfolding, although there’s were so many more positive reviews, the negatives are the one’s we dwell on… As an author I know the reality of reviews, I am also an adult but sometimes things folks say can hurt. That is probably the one warning or take away I want anyone else to have from this: the more your work is exposed to the masses, the higher chance you’ll find someone who doesn’t like it. That’s okay and it’s normal because the whole literary industry is built upon it’s favourite word; subjective. Those who have left scathing reviews don’t really provide me with any valuable feedback so it’s kind of pointless. Either way it’s also quite hilarious to see people react in such a way for a comedy. It kind of makes me want to write a sequel just to get back at them.
Comedy is probably the most subjective genre out there, the gulf of different reviews has proven that. The highs have been high and the lows have been scathing – people really will tell you if they didn’t like a comedy… combine that with it being free and the emotion exploded. My author friend Karl on Twitter explained it way better than me..
Like most things in life we skim over the bad and embrace the good, and so that’s what I will do now…
The 2nd Aftermath…
I’ve never received so many new reviews in such short time. The amount of ratings The Teleporter had was below 20 and now it’s growing, good or bad, a rating is a rating. Here’s a couple of the better one’s…
But that’s not all because the aftermath kept on aftermathing…
By day 9 The Teleporter had crossed over 50 ratings in my home territory of the UK – just another awesome achievement. Ratings above all are proof of readership.
Factors for Success
I’ve explained everything the best I can but for anyone looking to successfully promote a book via Bookbub or not, this is the section for you because now I shall delve into what I did and why it worked… Some of this stuff might feel like a repeat but this is what you need to successfully promote your book:
Pro cover art work and banners to boot: Selling books starts with the visuals and people do judge them by their covers. I have invested good money in my cover art work and it looks great. Design for Writers deserve the credit for this but you need a pro looking cover to sell books! Combine that with a shiny banner and you are set.
A badass social media game: Due to my wonderful engaged following on Twitter I am currently killing it with tweets regularly being liked by hundreds of folks. Things have really stepped up recently and so that has to be taken into account for the success of this promo!
Distribution: The greatest struggle an author faces is making the world aware of their works. What did I do to spread that awareness? Of course Bookbub helped but I did these things also:
Used my mailing list: I have an email list of 80 or so readers. On the day I sent them an email with the above banner and information on where to buy my other discounted books.
Utilised that social media following: On the day I put out a blog post, put out a post on Facebook and plastered the link all over twitter to over 6000 followers. Using the right hashtags can increase visibility big time. In particular I took advantage of the #shamelessselfpromo movement that happens over on twitter at the weekend. My tweet is below:
Took advantage of having a backlist: The best way to sell books is to write more and have more available. Not only did folks download The Teleporter for free but they bought the others that were discounted.
I didn’t just rely on Bookbub: Okay Bookbub’s reach is awesome but I really wanted to make sure I got the most out of this promotion so I also advertised The Teleporter on a range of other promotional sites. Some were paid and others were free. They were:
E Reader News Today
Indie Book of the Day
Armadillo E books
Timing: This is a huge factor for success of a book promo. Without looking at genre and the time of year because that’s a thing, The Teleporter was available on a Saturday which is normally a busy day for internet traffic.
The Teleporter is a niche genre: Bookbub are incredibly hard to get in with. Authors try for years to convince them and it’s perceived your book needs to be award winning and highly reviewed to have any chance. My book is neither, while it was accepted by them a few years back it’s a bit of a wildcard but the humour genre has a small catchment rate – by that I mean it’s not like the thousands of crime thrillers that get rejected each day because nothing against crime thrillers but it’s a popular mainstream genre compared to humour, the queue is longer – The Teleporter stands out in genre which is probably one of the main reasons it got chosen. Plus it’s good, fu***ng good and seeing as this is the second Bookbub featured it, they must like it also.
Reviews/ratings: Although the amount of reviews the book now has is much bigger, beforehand it was 20ish which means it’s had some readership and those reviews were from the year of release all the way to recently. Recent and old reviews together show a longevity of readership.
Investment of money: Bookbub charged me over $200 for this featured deal and if you are serious about promoting books you need to invest serious money.
If I can get myself a Bookbub featured deal and 10,000 plus downloads then you certainly can and everything above is proof of that. Never before has my authoring profile been thrown in front of so much exposure and for that I am grateful above everything else. It’s been a rollercoaster of emotion and as I take a deep sighing breath of satisfaction, to me it was worth it. From the initial explosion of sales to the aftermath and even lessons learned and then the second aftermath, what a ride. This was my most important promotion moment as an author and it will hopefully be a huge turning point. Only time will tell.
The wonderful thing about this promotion is that it has proved indie authors who have a platform can also be given a voice and be successful. This featured deal was a victory for all of us indies and I’m incredibly proud of how it went. The best outcome is the fact my soon to be published authoring and blogging guide book had one section left blank to be written, it was a section that was going to explain my most recent book promotion efforts. Guess I better get writing!
As an author you probably don’t have to go far from the Google to find out what Bookbub is. For those not in the know, Bookbub is referred to as the ‘holy grail’ of book promotion sites and even more so for readers because it’s probably the most prestigious book connector site out there. And what’s even better is that they near enough guran-damn-tee returns on their investments…
From very early in my indie author career I tried and tried to land a promotion deal with them. Those lucky enough to land a deal report of a good amount of sales and even returns on the investment of a Bookbub ‘featured deal’ promo. Just looking at some of the ‘requirements’ for acceptance is pretty damn intimidating, with some even boasting you need 50 plus reviews, but…
November is a strange and long month. I’ve always called it the month of lethargy and it is in some senses. It just keeps going. The sky is normally grey and the weather turns along with the nights that seem endless, much like this year.And what a strange year this has been.
I’m still quite hopeful that quite possibly my best news is yet to appear. One is allowed to be optimistic and of course vague as the ace up my sleeve is paper thin, but it’s still an ace. Perhaps all my efforts have been building to something bigger, that’s the hope and hope is something that has kept me going time and time again throughout the slog that 2020 has been. Keep reviewing books and good things will happen, keep blogging even when everyone was taken over or distracted by fear and good things have happened. It’s turned out to be the biggest period of growth and success I’ve known to the point where others are noticing. Supporters are returning week in week out – this ramble series, the most viewed normally each week. Folks that care and perhaps even want me to succeed, ah the dream. Not once has this writing, blogging and social media-ing deal ever felt like work, although I treat it that way, if something get’s a good reception I just go with it and hope things stick.
All I have tried to do is carry on and support others like I wish to be supported. The give as good as you get philosophy but perhaps flipped around although my expectations are always grounded. We’ll see what happens next because that ace beckons…
I’ve been promoting books again, or at least one book anyway and so here’s a breakdown of the results, methods and hopefully something a fellow author can use because we all know marketing is hard… let’s dive in…
It’s important to start with some kind of plan or at least something to aim for when it comes to promoting books. For this promotional run, my ghost story novella ‘The Ghost Beside Me’ was going to be free for a few days before and on the day of Halloween via kindle. My aim, to get as many free downloads as possible during that time.
Although this is a great way of generating many downloads, my voice alone isn’t loud enough to tell everyone so I invested in some methods listed below.
Top tip: Promoting a Ghost story over Halloween in theory is a good idea. Some genres work better during different seasons. Another example would be my super hero comedy book which always sells better in summer months (northern hemisphere) as it makes for a beach read. Have you got a Christmas themed story coming up? December is closing in. Timing is important folks…
Strategy – how was I going to do it?
As mentioned I would firstly set the price of my book to free via Kindle Direct Publishing. If your e book is enrolled in Kindle Unlimited they allow you so many days every so often to make that book free for promotional purposes. In terms of target market, because it will be free, we were aiming for everyone – free books are more of a blanket approach in terms of targeting. There are some authors who insist they’ll never make their work available for free – you’ll probably never reach a larger scale audience if you think that way, no matter how special you think that book is…
How exactly was I going to reach as many people as possible?
Book Promotion websites that offer paid advertising. Websites listed below.
Via my social media following – 4k twitter followers and 500+ blog followers and 500+ Facebook page followers.
There are many paid and free book promotion sites that do a great job in reaching readers. When running a promo I would recommend using them and in my case I spread them out over the three days the book would be free. This is also a great way of knowing which sites are effective.
Top tip: When paying for anything online make sure you use a reputable payment service such as PayPal. There are also many authors like myself who will share results highlighting who are the better sitesso remember to do your research.
As you can see nearly 2000 people downloaded the book across 9 different Amazon territories over the 3 days. Day 2 was the most popular and we even got a number 1 chart position over in the US, so let us look at the methods I used in detail.
Methods in Detail
The following things made this promo a success:
Existing Book Reviews
Let’s face it, getting book reviews is a struggle but the one’s we get help immensely when running a promo as lot’s of traffic will be passing by your book page to see them. If there are just a few reviews that will increase the chances of that book being downloaded. In my case ‘The Ghost Beside Me’ had a healthy number of reviews in both the UK and US markets. This helped.
Book Promo Sites
The engine room of this promo was the sites I invested in to advertise and tell people about the book.
You can near enough pin point which promo sites were effective. Day 1 only got a handful of downloads.
The sites I used for day 1 were:
My Book Place ($25 Feature)
Book Reader Magazine ($10)
I would most likely not use these sites for this type of promotion again. For $35 I expect a little better… lesson learned and recorded for future use…
For Day 2 which yielded the brunt of my results I used the following sites:
Hotstuff Romance Free Friday Promotion ($15)
Book Angel (Free)
Freebookshub .co.uk ($15)
Book Bongo Book Bump ($9.99) 2 Day Promo
E Book Deals Today ($9.99) 2 Day Promo
Freebooksy Paranormal Romance Deal ($99)
From the results we can gather that the Freebooksy deal which was the most expensive and probably did the most work, but combining promo sites is a great way to spread the word. My advice, if you want maximum downloads be prepared to pay for the advertising.
For Day 3 I simply relied on the two day promos alongside a blog post on here and utilizing Shameless Self Promo Saturday over on Twitter. On Day 2 and 3I also put up a post on the Facebook Page. All of these posts included this book banner.
Top Tip: Get yourself a decent book banner to share your works on. I made this myself via Pixlr but you can get a freelancer to put one together over on Fiverr for a decent price and half the time. Book Promo Banners are an essential visual. Visuals result in sales. The same also goes for a professional looking cover. People do judge books by them…
This is all combined with the fact Day 3 was also Halloween. Here’s what my Twitter post looked like:
Top Tip: When it comes to Twitter, hashtags and getting people to engage are key. You can see on this tweet above I encouraged others to drop links while also providing incentive to Retweet and follow back – incentives and having something to offer are a must for successful engagement.
Factors for Success
So how exactly did I get the results I got?
Firstly I had a plan and an aim – to get as many free downloads.
The book had some existingreviews which helped passers by notice it.
I invested money in advertising.
I implemented and used my social media following with a post that included hashtags and incentive to engage,
It was the right time for a Ghost story promo – Halloween
Book Banners helped for the visual factor along with a professional cover.
Since the promo ‘Ghost’ has already received two new reviews which is a huge result but the results for a good promotional run will last a while after with page reads being tracked via KDP and possibly further sales. Overall for a stand alone short read that has only been out 10 months at the time of promo, I’ very happy with the results. This was my last promo of the year and a good one to finish things with.
My advice for anyone looking to promo their own work is to consider the factors for success listed above and of course combine that with your own expectation as there are so many other factors that help sell books – genre, what’s happening in the news etc. This takes time and patience, if you have those things, you’ll be okay.
If you promote your books a handful of times a year there’s no doubt your readership will eventually grow. Investment is the most important thing and not giving up. Thank you for reading, there is a stack of more useful information for authoring and blogging over on the resources page. That is until next year when the self help book arrives. Peace out!
Reviewing 41 books in just over 10 months is up there with 2020’s finest moments for me. These days book reviews are the anchor of premier content for this blog and they make the whole thing seemingly tick. Not only do they provide content that an audience likes but with book reviews comes a plethora of opportunity.
Although I’ve said writing more books is probably the best advice I can give for marketing, first of all you have to convince people to invest in you before they’ll invest in any of those books and so comes that opportunity. Reviewing books by fellow authors will get you more personal investment than any marketing trick or tip out there. It proves you want to contribute to the industry and be a part of it. You’ll be seen in a trustworthy light, and with trust comes loyalty. This will take time and all good things do.
Let’s face it, if your an author you know the struggle to get reviews, if your a blogger you know the struggle to get reads, I know it too and so I set out to fight back by helping others as I would wish to be helped – that’s all this is and the road to being taken as a genuine and respected figure in blogging and authoring is paved by giving back. The best forms of engagement rely on being genuine, honest and giving without expectation. I’ll say that word again trust. Commenting on another blogger’s post will sometimes make their day and most of us know how much a good review can help an author’s general mood.
And what do I expect in return – well here’s the wonderful thing, I actually expect nothing back because reviewing and helping authors is done out of mutual feeling so if I get anything out of it, that’s a bonus. This whole deal is a state if mind and importantly above all I’m reading wonderful books – something I have loved doing most of my life. If you can fashion a passion into a worthwhile cause then you are a better person for it. There have even been better outcomes than selling books or getting reviews because now I regularly connect with authors through email, twitter and this blog. Some just want to talk while others run ideas by me, not that I know much but I’m happy to help.
To all the authors I have connected with through reviews and social media endeavours, you were the one’s who got me interested in your work and pushed me to this achievement so thank you. Where do we go from here? Well the year isn’t out yet so you can expect this Hall of Information blog to do what it always does, to review more books!
It’s a polarising subject amongst many writer folks over on the Tweet machine but are the various lifts and self promo posts worth it? Are you going to jump on board the follow train or are you a soloist? That’s what this entry looks to explore so let’s get into it….
What exactly is a writers lift?
Well, in simple terms, a writer/creator will put up a post on Twitter asking other writers and those in the community to share their links or profiles to accumulate more followers with a view to generally boost their presenceon the platform. Using the right hashtags might get a huge number of engagements and I suppose this is what the whole deal is about – getting more follows or engagement or even both. Some follow trains can grow semi out of control with a deluge of fellow wordsmiths looking for follows and numbers as opposed to actual engagement so is the concept of a lift just an empty attempt to gain?
And most importantly (for some) does it work?
Many writers and twitter users straight up refuse to take part in lifts and self promo tweets as they believe it just results in empty follows and temporary engagement. To them it appears to be a waste of time and lets face it, procrastination is the demon that comes in many forms. They also tend to clog up feeds and some folks just get sick and tired of seeing them time after time. Me; I’ve put that hashtag on mute a few times just to see more variety in my feed.
The big questions…
What’s the point in just having only writers in my following?
How am I going to sell to people outside that circle if there is nobody other than writers following me?
They are both great and logical questions but my response is simply those who refute lifts and self promo tweets just haven’t used them in the right way to get the right engagement. The ‘right engagement’ is what makes the whole social media success thing tick. Good engagement is also a wholesome nice feeling. Good and right engagement will eventually drive book sales – why? Because the that type of engagement has resulted in plenty of other authors getting those sales including me. Let’s break that down with a worked example.
Worked example – the centrifugal author force carousel analogy!
An author on Twitter who regularly does the self promo Saturday post has a book coming out soon. Their following has increased because of regular lifts but not everyday – this author uses moderation and knows their following/audience. This person always return follows and so therefore have retained most of them.
They decide to put that new book on pre order, it’s stand alone and the genre has a broad appeal.
Because this author does regular promo posts and also engages with fellow authors, they become well known in the community as a supporter of fellow authors. Their renown is what will sell above anything. People choose to invest in a person long before their book.
Some authors agree to help that author or pay them back by pre ordering the new release.
The centrifuge begins to turn – that being authors hopping on the carousel of support for one another , this carousel begins to spin faster accumulating more authors who jump on also and pre order the book. Everyone at this point who is engaging right will be getting more followers. The whole deal starts to gather speed and follows.
By the time the book is released, the pre order numbers help it climb the amazon charts where it could hit ‘best seller’ status where a host of non writer people see it and eventually buy it, hence jumping on the carousel also. This centrifugal force started with lifts and promos from an author, then got fuelled by authors with the final resultant being non authors buying a book.
Of course this analogy uses the concept of centrifugal force which is something that is designed to separate things, so eventually the authors who pre ordered separate from the non writer buyers who may possibly come back to buy another title. Fellow writers have played their part and helped another in need. The concept kind of relies on all of us helping one another for it to work… those who refute lifts are just looking at it from just their own benefit…
The big picture is here that if authors work together at the initial stage of a book release that work will eventually break a book past the stratosphere and out into the depths of space where many a meteorite lurk (regular readers). All of this big picture beginning with lifts.
My own case study…
You can probably gauge that I’m in favour of lifts and promo post on twitter but let’s back that up with some actual truth. Back in 2018 I really didn’t have much of a clue about engagement until I stumbled into putting a post up on twitter asking the wider community for book recommendations – this was just when I had started to review indie books on here and I needed books to read. The response was in the thousands… That night I re installed the twitter app on my phone and got to work adding books to my list. In 2019 I reviewed 40 books from that tweet I put out. The numbers for my blog alone rocketed which you can see below… those results came from a lift post! There are authors from that post whom I still connect with today and regularly engage with. They make my social media experience just about bearable sometimes…
The sceptics or yet to do it properly types…
Those who are sceptical and straight up dismissive of lifts and promo tweets probably haven’t used them in the right way. They most probably see this through the eyes of ‘how can this help me’. It can help you but only if you first help others, give it a go and remember the big picture. The only way to find any success as an author on social media is to engage and not be an island. This isn’t just all about the individual getting sales, I mean I didn’t think many of us were in this for the money or sales but instead we’re in this to get better and connect. The word social in social media is there for a reason, go be social and share your links, engage in lifts, follow back, retweet others’ pinned tweets and even do your own lifts. Lean into it and you will be rewarded. Authors together are one hell of a force. Since early August I have gained nearly 600 followers on twitter by doing self promo Saturdays.
The whole lifts and promo tweet thing is just one slice of the cake. Following through will lead to the right engagement. Take someone’s book that appeals to you from a lift and buy it. Write a review and blog about it. Not only have you read a book, but you have material to blog with and an opportunity to connect further with an author who will appreciate your genuine engagement. You might even make a friend and then repeat the process. That’s what I’ve done over the years to moderate success. As mostly small time authors we are in the business of trying to get anything over zero and lifts might just lead to those book sales even if it is one or two.
It’s an opportunty to vent…
Constantly sharing the link to your books on your own feed doesn’t work. It might take you a while to realise that but as a rule these days I don’t generally share the link to my books on social media on my own feed. Writers lifts and promo posts are a great way to do that instead, so let that urge to share build up and vent it on those lifts!
More recently the twitter beginner who may not even be an author or blogger has realised these lifts are a great way of getting engagement. They will normally and emptily tweet ‘any book recommendations’ knowing desperate authors will share their link hoping it drives sales – it normally doesn’t and these intruders are trying to take advantage of that to boost followers. Not only does this put genuine folks into disrepute but it cheapens the whole deal. Luckily you can see them from a mile off and my advice, don’t engage, save the lifts for the real writers.
I used to be a writers lifts sceptic until I tried it and now most Saturdays I will run one. The detail is key in any post, I normally include a promise to follow folks back and RT pinned tweets. Offering an engagement incentive is a great way to get some results along with the right hashtags. Here’s my most recent one as an example.
And here are the results after 24 hours…
Final final thoughts…
Lifts and promo posts are worth it, but moderation is key along follow up engagement. At the end of the day it’s all about what your intentions are? Genuine engagement will win the day! This may have appeared to be an investigation post on the surface but it sides with doing lifts because they can be very beneficial.
Memes and inspiring things to help get us through the week. That’s the hope anyway so here’s a few things that are either funny, fun or have some level of inspiration…
Mixtusmedia is my go to Instagram account for all things book marketing advice.
It’s nearly the spookiest time of the year – my favourite time of the year also!
Don’t mention Green Day….
That also extends to anyone working within the hospitality or serving industry, although I haven’t been anywhere like that since February… manners are free!
I’ve had some wonderful interactions with fellow authors and bloggers recently and this is one of them! Check out Henry’s book ‘Deceit of the Soul’ here – it’s a thrilling ride about the outbreak of the pandemic….
Yeah, there seems to be a growing group of folks trying to poach their way into the Twitter writing community by just randomly and emptily asking for book recs knowing desperate writers will interact… I mean you could just be more genuine in terms of interaction… Twitter ain’t hard to master…
And we will finish on this subject. Quite recently I’ve been processing my high school experience, maybe because this year I’ve been able to reflect or because it’s 15 years since it ended for me.
For anyone having to face the daunting idea of going back to school, or those who have been through it, I know how it feels and things do get better. Hang in there!
To everyone who reads and continues to support the Hall of Information, thank you! We’re on the path to August being the best month of the year for this blog in terms of reads and views. Rock and roll man!