The results are here for my latest book promotion efforts and now I am ready to share how it went and who I advertised with. Let us dive in!
With all of my book promotional efforts there’s always a wider plan and motive. So first of all, for the complete beginners, what is a book promo run? Well to me, its a short period of time where I lower the price of a book and advertise it for maximum sales.
Now I don’t advertise my work constantly apart from regular social media posting and my book selling philosophy is to be present on social media to the point where it interests potential readers to first of all engage or follow me and then buy from me. I have 30,000+ following on Twitter that regularly buys my work as long as I stay active.
The plan for this promo run was to set the price for my super hero comedy The Teleporter to free for one day and then raise the price only slightly the next day to 99 cents whilst using advertisers for both of those days. My vision was to get maximum free downloads and then hopefully some paid discounted sales after.
On the day The Teleporter was free it was downloaded over 1000 times across 9 countries! This is a fantastic number!
And here are the results for the next day with paid sales.
21 paid sales with a few trickling in after is a moderate number. It’s not world beating but good enough for me considering I already potentially have 1000+ new readers. It was also good to see page reads boosted.
On the day of it being free, The Teleporter hit #1 in the Free Satire Fiction chart over in the US which is great for that little extra visibility.
So for most of my book promo runs I advertise with book promotion websites. They are generally good places to tell hopefully masses of readers about my books. Most book promo sites boast large mailing lists and that’s essentially what I am paying for. You can find a list of book promo sites at the bottom of this post.
Here’s who I used for this promo run.
Day 1 – The Teleporter is Free
Freebooksy Sci Fi Promotion
Book Runes Featured Free Book
Day 2 – The Teleporter is discounted to 99 cents
Just Kindle Books
These 4 advertisers were all paid, check them out for individual pricing.
Not a bad promo run, in fact I consider anything over a 1000 free downloads to be a massive success. In order to move numbers with book sales its important to consider paying for advertising, although most of my promos run at a loss, the returns I get are reviews, future sales and readers.
Thank you for reading and below you shall find some resources to help with your own promo efforts.
Want to know how I have mastered Twitter and turned it into a book selling machine? Check out my Patreon coaching sessions which lay out book promotion and much more!
A Concise List of Book Promotion Sites
My guide book lays everything out in detail plus there is a whole section dedicated to my many successful book promo runs I have done over the years!
The results are in for my latest book promotion efforts and loyal Rock Star Patrons got to see it before anyone elsebut now its available for all. Let us dive in!
Its good to lay down a plan and my plan was simple this time around; to celebrate the one year anniversary of Consistent Creative Content being released by running a weekend price reduction promotion with a little paid advertising. Using a few different advertisers over a few days I even had the grand vision of the book reaching #1 and Best Seller status on Amazon. There were a few other promotional things planned for the weekend and run up to it also.
I’ve been eyeing up this anniversary for a little while now and so I booked my advertising at the end of April – some advertisers tend to get booked up so planning in advance always helps with that.
The Price Promotion would be $0.99 and run from Friday the 20th to Sunday the 22nd with the usual price being $3.99 – a considerable drop so I was hopeful for this one. A few days or a weekend is more than enough to run a price promotion, I tend to only run them in short bursts to create some urgency, plus after day 2 or 3 I run out of the energy required to keep tweeting about the same thing.
For the Friday I used Robin Reads and their $0.99 Non-Fiction Feature that cost $65
For the Saturday I used E Reader News Today ($55) and Bargain Booksy ($35)
(Give these sites a Google if you want to find out more)
These advertisers I have used previously and generally bring good results. As you can see they have a cost which is something that you need to be prepared to do if you want serious results.
The wonderful thing is I paid for this advertising with the royalties I’ve earned so far this year from book sales.
For many years, I’ve run these promotions at a loss but there have been other returns in the form of Amazon chart movement, reviews, further sales, social media follows and new readers. Plus this isn’t my day job, so there is no pressure to earn actual money.
Other Promotional Things
To tie in with the anniversary I put together a reflective blog post about the first year of Consistent Creative Content and I also released a special presentation of yours truly narrating some of the book which was made free to listen.
These other promotional things tend to help just a little and the more platforms you are active on, the better chance you have of reaching just a few extra potential readers. So in theory, the more you do, the better chance of reach.
My initial plan was to keep things discreet on Twitter until the Saturday because the platform tends to figure out that I would be trying to sell things and therefore the algorithms would kick in or start kicking me and reduce my visibility – I can’t say Twitter does this 100% but I have a feeling something happens beneath the curtain when anyone gets a little too advertisey. On this weekend in particular, it was looking like I’d be reaching the 30,000 follower milestone on Twitter.
As you can see, day 1 brought in the most sales. There were even a few full priced sales the day before over in the US which gave Consistent Creative Content a great start.
Day 2 saw 23 sales and then things slowed down on the Sunday to just 3 sales.
For the time CCC was discounted it sold over 60 copies!
By the time Friday evening rolled around CCC shot all the way up to #2 in the US Amazon Charts under the Writing Skill Reference Chart. Usually its in the 1000’s which is an incredible result and will help with visibility.
Pro Tip: If you are looking for more visibility and perhaps even thinking of applying for a BookBub Featured deal, getting your book higher up the charts just before applying will help.
Because of the surprising chart position over in the US by Friday evening, I decided to take the plunge into tweeting. I got a little excited and hoped that maybe CCC would reach best seller…
Now the book never got to #1 which would have been awesome but perhaps another achievement for another day. I did spend the weekend tweeting quite a lot about CCC which effectively killed my engagement and visibility for the time. Even with a following as large as mine being sales focused constantly will reduce my reach or that’s how it seems anyway. Here’s an insight into that:
Friday Organic Twitter Impressions: 42,000+ (less book plug stuff)
Sunday Organic Twitter Impressions: 16,00+ (more book plug stuff)
This is also another reason why just a few days for a promo is enough.
I’m happy with this one year anniversary promo. CCC is becoming my most successful book but that success takes some time and time is a book’s best friend. Perhaps in a few years time the results will be even better!
Thanks for reading.
Quite soon I’ll be recording a new Twitter Coaching Sessions which is a celebratory glance at how I reached 30,000 Twitter followers and it will be free for all to listen!
And so I’m back to share my most recent book promotion results. Those who do follow me on Twitter might have seen my efforts last weekend and so I am here to share my results with a hope it may help a fellow author.
For those who don’t know me, my name is Lee Hall, I’m an indie/self published author of seven books from the UK. I’m a huge believer in helping and supporting other creatives in the community and the majority of my success has come from building trust with others. I also never give up and my dream for the world to read my words is getting closer by the day. Using mostly social media, I regularly sell books around the world but every now and then I’ll give those books a little extra help by way of some paid advertising.
So what do I mean by book promotion? Well to me, book promotion is a large umbrella of variety that covers many different methods to sell books. As an indie and someone who began this journey at zero much like many of you, I have determined that sometimes, selling books is really hard but not impossible. Its all about visibility and making people aware of your work.
There are a plethora of ways to increase your visibility and the majority of mine comes from Twitter where I have over 25,000 followers – something I spent a long time working at growing. From this, I normally manage to get sales roughly every other day which is awesome but every now and then I like to give my books a bigger push.
From the seven books I have published, four of them are a part of the Occult Order of the Following Series which is horror/thriller in genre. My next release is going to be the fifth and final book in the series and so my aim for this book promotion was to increase my sales for theses titles.
So how was I going to promote these 4 books? By way of some paid advertising. Over the years I have used many different book promotion sites which are basically websites that offer a range of advertising for a fee while some are free. Many of these sites have access to large mailing lists which can help get those books in front of newer eyes. This method normally focuses on selling digital books and my e book sales have always been stronger than paperback.
Generally, the more books you have available, the more cool things you can do to try and sell them.
Free is good for visibility:For those who do have a series like me, pricing Book 1 for free in digital format and then discounting the others to 99 cents or equivalent will help sales.Book 1 will most likely attract readers who then will hopefully check out the series. Those with e books enrolled in KDP select will be given a number of optional days each period to price your book for free.
Create a Series Page:Amazon allow you to create a separate page for your series which also helps for visibility. Having this link to share helps direct readers to your work. Here’s mine.
Time and Urgency:Running a promotion for just a short time really helps create a sense of urgency – Amazon allow five days for a book to be free but one or two is perfect.
Invest with Money: I’ve said this before but if you want serious results, sometimes you have to spend money for that.
Spread across Platforms: When I run any promo, normally I create a post on here where my 900+ followers will see. I also do some stuff on Instagram and of course Twitter. This cross platform spread helps get the word out.
Book Banners: Book Banners work quite well for a nice visual that can be shared across social media. Combined with a professionally designed cover, they help. I created this banner myselfand there are plenty of decent online Photoshop sites out there along with licence free image sites like Pixabay.
Who did I advertise with?
For this promo which I ran for just one day on Saturday April 9th 2022, I advertised with Free Booksy and their awesome series feature which allowed me to link the rest of the books in my Order of the Following Series beginning with Open Evening (Book 1) which was free.
Stacking Promotions: Normally during any promotional run I will advertise with multiple sites, this is known as stacking, but for this promo I used just Free Booksy. They offer a range of advertising services and not just for series.
This was the first time I had used just a single advertiser. And so, on with the results!
There are two main ways in which I look at the results. Firstly the free downloads of Book 1 Open Evening:
Just 3 downloads shy of 300 for a single day with just a handful over spilling the next day was a fantastic result. With 6 different territories taking part and considering this was a promo with a single advertiser, I am happy. But, did the free promo entice any paid sales for the rest of the books in the series?
The answer is yes! And I haven’t seen that many paid sales in a single day for quite some time and because I have never ran a series promo with just a single advertiser, this is a personal best!
The most popular title seemed to be Book 4 Darke Awakening which had a rather quiet release back in 2020 and proves my theory that it is never too late for a book to find sales!
Now the best indicator of a good book promotion run isn’t the day of the run but what happens after. And a good book promo run will continue to bring in results for some time after. Seeing as this run was only a few days ago, here are some more results:
After a very dry spell in terms of KENP page reads, they finally sparked to life. All of my fiction is on Kindle Unlimited and so that extra visibility has boosted page reads!
It might be unrelated but the day after the promo, my super hero comedy The Teleporter hit 180 Amazon ratings! So perhaps this promo even brought in other books in my bibliography.
Factors for Success
With nearly 400 digital copies of my works finding readers, let us look at why this promo run was a success:
All of my works have professionally designed covers which is a must for that first visual impression. Check out Design For Writers – they do some fantastic work and have done all of my covers;
Some reviews help and every one of the books in the Order of the Following Series have at least 5;
I have a series page on Amazon which means all of the books in the series are in one place;
The price reduction across the series pretty much guaranteed a few readers looking for a bargain to grab them and because this was a one day only deal, the urgency probably motivated that;
I invested money in the promotion and sometimes you have pay serious money to get serious results;
My social media game was on point. Not only did I put out a post on here but during the day I was active on Twitter and made sure my audience knew about the promo.
I do hope this post has helped in some capacity because marketing and selling books is an uphill struggle for most of us. These methods seem to help but there is always something else to do be done. You can only do what you know at the time. My advice would be to take your time and try and few things at once. It is never too late for a book to find readers and my first book Open Evening which was released in 2016 is proof of that!
Thanks for reading!
Here’s a short list of resources that will hopefully help with your book promo efforts:
I’ve been promoting my books again and for the first time I had seven to play with. It is my belief that the more books an author has, the more promotional things one can do with them.
September 2021 served as a milestone month for me as it is five years since my words first graced publication. It is also a crucial month for many of my books as their genres tend to pick up around this time of year and look at that – a promo tip in the damn intro, horror, thriller, occult, spooky, ghosts, gothic – all of these start selling rather well from Labor Day onwards – that’s a public holiday weekend over in the US and for me the spiritual beginning of spooky season.
Like all of my previous book promo posts this will look into my plan, my results, how I got them and of course the most important part of any book promo – the longer term results. That’s part of the reason why this post has only just dropped, exclusively first on Patreon and then to the awesome followers on my blog. Let us dive in!
In any type of promo run its good to set out an overall aim while also setting a realistic or at least an achievable expectation but first of all and for beginners, what do I mean by promo run?
To me a book promotion run is when I advertise my books in order to sell them over a short amount of specific time. There are many inputs and ways to promote books and my process consists of paying for some advertisement every quarter or so while also reducing my prices to hook in new readers for just a few days. This quarterly or so method keeps sales from completely tanking to zero and while I am continually active on social media, newer readers are in theory always arriving onto my authory shores. I tend to sell books regularly via social media or mostly Twitter but not in huge numbers so I like a nice burst of sales every four or so months.
So on this occasion I would be running two price promotions simultaneously.
The e version of my debut high school creature feature horror ‘Open Evening’ would be Free to download celebrating five years since publication, for one day.
And the rest of my e books (6 others in total) would be reduced to 99 cents or equivalent for the whole of Labor Day weekend. In this category there are some books which are stand alone and others that are connected to ‘Open Evening’. Most of which are spooky season appropriate or popular all-year-round sellers.
Promo tip: Setting one book for free and advertising it will bring eyes onto all other books if you have any. Time and time again I have sold other books on my shelf while another was free. Discounting these titles pretty much guarantees some interest.
My overall aim was to sell as many books as possible to try and make an effort towards paying for the advertising I was going to use.
The Results Pt.1
The results of an effective book promotion run will last for days after the initial advertising dates but Pt.1 will look into the results of the first few days. So first of all let us look at the total.
As you can see the blue bar represents the free downloads for ‘Open Evening’ which managed 377 in one day across 6 different territories.
So that day broke a new record for me personally. This is the first time all 7 of my books were downloaded in 24 hours and every other book on my shelf although discounted made paid sales on the next day also.
Paid sales for Labor Day weekend are as follows below with my newest release and self help authoring and blogging guide book ‘Consistent Creative Content’ being the top seller followed by ‘Darke Awakening’ my newest release after ‘CCC’.
Let us briefly look at some chart movement which is an often overlooked part of these promo runs because good chart movement equals more visibility from passing trade.
Seeing as it was my top seller of the weekend ‘CCC’ made the best progress by hitting #10 in the Amazon US Writing Skill Reference chart which is a huge achievement because this chart is super competitive. I’m talking authors who do TedTalk’s normally head up the top spots.
Overall. I was happy with the sales of this weekend which led into several days after of sales which we will look into soon. But first let me break down what I did to get these numbers.
Methods of Promotion
My biggest tip when it comes to advertising books is to invest money. If you want serious results then you need to advertise seriously by spending. This is probably why I do this every four or so months. These days, I let my royalties accumulate and put them into advertising. It is also worth noting that being an indie author isn’t my primary source of income so I can afford to make losses financially with these promos – but to me there are no losses, just opportunity to find more readers and gain more traction as an author in the market – that’s what I’m really paying for.
Here are the book promotion sites/services I paid for:
‘Open Evening‘ – Free Booksy Horror Series Promotion. Cost $65 and this gives you an option to link all 4 books in the series which I did.
‘Consistent Creative Content‘
Bargain Booksy 99 cents Promotion. Cost $30.
Bookrunes. Cost $25
E Reader News Today – Humour Category. Cost $45.
Book Doggy. Cost £20
Total Advertising Cost: $185
As you can see my budget focused on evenly spreading the advertising. I could have run ads for every individual book but these three at the time were my most popular.
What else did I do?
Of course advertising via book promo sites is just part of my efforts. I also put out a blog post on here and various tweets throughout the weekend sharing various visual things. My Twitter following is over 15k which is a big opportunity for book sales. For those visual things I used these book banners in particular:
Book Banners are relatively easy to put together – I make my own using free stock imagers and Pixlr. Banners add just that little extra dimension to the visual appeal that may grab a potential readers attention.
The Books in my Order of the Following Series also have their own series page on Amazon – this helps for whole series visibility especially when one of the book in that series is free and the others are discounted.
Random Promo Tips:
Most book promo sites will ask you to include a brief description of the book that isn’t just the blurb. This is an opportunity to get creative and even mention that it could be a part of a series or that the rest of your works are currently discounted.
On social media think about terminology such as ‘For Today Only’ or ‘Exclusive Discount’. Stuff that embraces the gimmick of selling and stirs impulse. I always run a promo for just a few days to add a sense or urgency. Although Amazon will let you run a free promo for up to 5 days, 2 is enough.
Weekends tend to work really well post pandemic and so I like to include at least a Saturday as there is way more traffic online.
Existing reviews for a book really help sell more books – this is part of the reason why you see me put out a weekly Tweet saying how important reviews are. Most of my books have at least 15 reviews. This helps, big time!
The more books you have, the better things should be. Having just one or two books is much more of a challenge as readers tend to gravitate towards authors with more releases so get writing those books. This deal gets better with time.
The Results Pt2
Now it may seem like a paid quite a large sum to pay for some advertisement but all promo runs aren’t just about sales. Let us take a look at the most important part of a promo run – the aftermath…
From the 2 days before the promo and to the 8 days that followed I had at least 1 paid sale. This is 10 consecutive days of paid sales and new record. As you can see the rest of the month sales of the paid persuasion trickled in. Now if we compare it to the month previous…
The coloured bars may seem bigger but the numbers are drastically smaller for that month previous and this is just one of the things I am paying for with this promotion – extended visibility which in turn drives so much more.
September 2021 almost became another $100 royalty month and its not quite covered the cost of the promo but still a good portion of it has been recovered. Now let’s take a look at the wider scope in terms of royalties…
This 90 day graphic looks a little more promising but sales is not all that I am paying for because there is something else these promos drive and they are gold dust to authors and maybe worth more than a lot of money.
Reviews started appearing a few weeks after the promotional run, in fact 8 ratings for several different books came from this promo run which is a new monthly record and confirmation that this money investment was very much worthwhile. You can read a breakdown of the other reviews here.
Making money, getting more reviews, and sales takes time to master in the world of book promotion and this post is only just a snippet of years worth of work I have put in to figure all this out, that is without mentioning the work that goes into writing more books but, there is hope because this post above all shows that indie authors can sell their work and make money from it.
To me, book promotion runs are just a portion of what I do, perhaps even a small slice of a much larger cake that includes social media presence, blogging, reviewing other authors books and being a brand. There is always some work to be done in order to sell my brand and my works and remember that the more social you are on social media, the more someone will notice and eventually invest in you. Build trust and engage with others, that sells more than anything. Thanks for reading and peace out!
The promoting of books is a struggle most of us writer folks know. Just where does one start with book marketing? Through many years of trial, error and the sheer will to figure things out I’ve managed to learn a lot about selling books. I will always do my best to pass that on to others so perhaps they can benefit from hopefully something I’ve learned. The self help guide book is coming this year but until then…
This is how I landed another featured deal with Bookbub…
In this post I’ll explore how I positioned myself for success plus the who’s and how’s of everything to do with Bookbub who gave me, a small time, underdog of an indie author the greenlight again…
Who are Bookbub?
Bookbub is book discovery service that boasts up to 15 million users online and they are considered a top shelf promotional site that connects readers with books. Many authors have boasted great returns from actual profits to long term sales, reviews and success – this includes me. Once upon a time back in 2019 I managed to secure a featured deal with them that resulted then in my best day of sales ever. For beginners a good way of marketing yourself online is to use book promotion sites – check out my resources section for more. Bookbub are basically the high end version of any other book promotion site out there. They are a paid service but I consider any promotional method that charges an investment much like books.
Top Tip: Authors can create a profile on Bookbub and list their works. Some might even be listed on there already. You can also review and rate other authors books too. I recommend doing that to build up a profile on the site.
What is a Bookbub Featured Deal
The site offers a range of advertising services but their Featured Deal is the holy grail of advertising. Authors who do get accepted are in essence paying for wider specific reach through targeted email lists. As you can read below they make it seem awfully hard to be accepted and it is trust me.
For me this time around Bookbub agreed to feature my super hero comedy ‘The Teleporter’ again but with a few differences. The US market was now included unlike last time and the book would be free as opposed to discounted. And now I have a backlist of 6 books – more about that further down.
Top tip: I’ve said before my best advice when it comes to book selling is to write another. Having more than one title available as an author will galvanise your brand and increase the likelihood of selling more while finding a readership.
How did I land a Featured Deal, again?
For some years I have been near enough constantly applying to have them feature one of my titles. Although Bookbub say they support indie authors – they only take on books of the highest quality and books that they know will sell. Yes there are indie books that fit this bill but they are strict with who they choose. Some authors have even boasted to have over 50 reviews and awards just to get accepted. Recently I’ve even seen Stephen King’s work featured with them so it’s kind of a big deal!
So you might be asking at this point what the hell am I doing getting chosen by them? Well friends, Bookbub obviously see something in my scrappy underdog of a book.
You can read my account of how I secured a deal with them last time but now things are far more improved and so I guess that’s why they said yes. There are several factors that led to them agreeing and so they are laid out below but timing and niche are probably big driving factors – The Teleporter is in the humour category – something more specialist compared to a crime thriller or another popular genre. Sometimes things just align but there are ways to position one’s self as an author to get noticed…
Top tip: Writing a book that has a specialist or niche genre may be difficult to market across a mainstream following but it also makes for an opportunity when big time advertisers need a particular gap to fill. Niche will make that writing of yours stand out…
Positioning Factors for Success – Why they chose me?
There probably isn’t just one reason why Bookbub said yes, luck might have played a part but here are some other factors that helped me position myself in their sights…
Apply: Okay this is a simple factor but applying for a featured deal sparked this whole thing to life. This probably led to Bookbub doing a little research on me.
Social Media Game: Over the past 6 months I have ramped up my social media game. What exactly do I mean by that? Well I’ve made every effort to create engaging content across my platforms and specifically twitter, look it’s a pandemic okay and I’m bored most of the time so I took that as an opportunity… Very recently my engagement rate has been through the damn roof on the tweet machine (look at the numbers on the tweets pictured below). Anyone who considers you in the publication and literary field will do their research and so recent tweets of mine have been getting a lot of attention and engagement. My following is on target for 6k followers, I only reached 5k back in December. That engagement has come mainly from the writing community so you could even say this opportunity was created by them!
Shout about it: Although this is linked to my social media game, every recent success I’ve had, I shared via Twitter, Facebook and Instagram. Be proud of those reviews, sales, and anything else you achieve. It inspires others and shows you are the person to follow.
Recent Book Salesequals visibility: Quite recently something wonderful appears to be unfolding. In the month of January which is notoriously slow for sales, I’ve been selling books! This pushes those books up the charts in Amazon – something Bookbub will look at.
Recent Reviews for other works: Although it’s felt like forever since I received my last Amazon review very recently a few came in for both ‘The Ghost Beside Me’ and ‘Cemetery House’ thus proving people are reading my stuff.
I support the industry: You may have read from my recent posts about Changing the Culture when it comes to book reviews by authors. It is my opinion that authors don’t review enough books and so that’s what I do a lot of to support the industry – supporting the industry gets you noticed.
There’s a history: Somehow Bookbub said yes to featuring the Teleporter once before. Having that history is a rapport that basically kept my foot in the door.
There are also some more physical factors as to why The Teleporter was chosen…
Physical factors for success
Cover art and banner game: Undoubtedly the cover for ‘The Teleporter’ is an exceptional work of art. I have Design for Writers to thank for that and of course bolstered by a nice book banner makes the whole thing look professional and appealing. A pro book cover is worth the investment and something I consider part of the basic anatomy of a book…
A decent rating on Amazon and Goodreads: Bookbub will of course have done their research and ‘The Teleporter’ has a healthy amount of recent and older reviews/ratings spanning back to it’s publication in 2018.
On Amazon US the book currently has 21 reviews/rating with an overall 3.9 star average
On Amazon UK the book has 24 reviews/ratings with an overall 4.1 star average.
Over on Goodreads it’s my 2nd highest rated book with 36 ratings and an average rating of 4.03 stars.
A few ratings on Bookbub: Mainly through my various author social media connections, a few nice folks have left reviews for the Teleporter on Bookbub.
Leaving my own ratings on Bookbub: If I have reviewed your work and if it’s listed on Bookbub then there’s a high chance I have left a rating on there. This probably contributed in some way.
A consistently growing backlist: Since 2016 I have released 6 books. This shows consistency and dedication while any reader including those who use Bookbub are more likely to choose an author who has more works – this further makes my point on the best marketing advice I can give authors – have a backlist so if readers like one of your works they’ll invest in another.
Not giving up: Okay calling my sheer will to carry on a physical attribute might be a stretch but on this author road you have to keep going and keep trying no matter what. I have submitted to Bookbub several times over the years and only twice have they said yes. Keep going, you never know when things will align.
So I’ve laid out all the possible reasons as to why they chose my book but what about yours?
Factors to consider
Now this post has probably drummed up some hope and interest for authors and why not because if I can do this, then you certainly can. But here are some things to consider if you are an author thinking of submitting your work to Bookbub…
Does it stand out?: The Teleporter without me probably realising is a unique book and rather niche. Is yours something that sticks out in a good way? There are millions of crime thrillers out there but only a handful of boozy super hero comedy novellas – its specialist.
Does it have the basic anatomy: The basic anatomy of a book in my eyes is probably the most important selling factor. Does your book have a professional standard cover, an enticing blurb and a unique stand out title? Is the editing the best it can be? If your book has those things and nothing else, you my friend are on the right path. Someone will eventually like your work if it has the basic anatomy.
The price: It’s going to cost me north of $250 for this featured deal. Make sure you’ve got the cash.
Do you have a backlist: One of the biggest outcomes of a Bookbub featured deal is what happens afterwards. Normally the author being featured will shoot up the rankings on Amazon and be visible to newer eyes so it’s vital you take advantage of that and the best way to do so is having a backlist readily available. This time around all of my other titles will be discounted on the day and ready for maximum sales. If you don’t have a backlist to sell then this might not be worthwhile.
Top Tip: When running a promo for your book if you have others, discount them during the promo and it’ll drive some sales.
I say go for it: Trust me when I say you never know unless you try. So any author out there who has doubts about their work being good enough – that was me and still is. Somehow I managed to engineer lightning striking twice so go for it!
When I casually checked my emails on a weekday evening after dinner I was shocked to see Bookbub said yes to my application but also big time excited because a Featured Deal is a big deal and will hopefully lead to me climbing another level in the realms of authoring, we’ll see and above all I will be ready!
Anyone looking for some more tips and stuff on book selling, promotion and positioning yourself for a promo like this one, I have a guide book available which lays out my journey to selling books, social media success and happiness. You can find it on Amazon, just search for Consistent Creative Content.
Hello cultured follower. Some of you may know that in my spare time I write books. Now there are a bunch of you who have taken the time to read, review and generally be an awesome supporter of them. Of course there are some newer folks who might not have read them or read all of them, and right now 4 of these books are discounted to 99 cents per e-copy. Banners, links and info below, enjoy…
The Ghost Beside Me
Inspired partly by a true ghost story my Grandfather told me when I was much younger and partly from a potentially paranormal experience of my own in a previous place I lived; ‘Ghost’ makes for a unique diary style account of one lonely person’s quest to get over his social awkwardness by way of an entity not of the mortal persuasion. It’s powerful, gripping and quick – basically the best advert for my writing there is because if you liked this book you’ll probably read my other stuff but if you didn’t it’s only a few hours reading so you haven’t lost much…
Let’s face it, we all need to laugh more. And considering this is my only comedy book (unless you laughed at the others) you’ll probably find something that’ll get you laughing in this story of one slouch who get’s superpowers and decides to do the right thing. It’s also novella length so again, nothing lost if you don’t like it. There’s a range of diverse characters and it’s also a middle finger to the nearly previous President…
Open Evening and Darke Blood
The two oldest rides in the fairground are and always will be 99 cents from now on. They mark the beginning of my journey and the Order of the Following Series which is still running strong. From hive mind creatures to vampires, the two worlds in these books eventually collide later on making for a multi character Avengers of the Occult world.
Well there we are cultured followers, that’s about all I have in terms of pitching my books to you. Click on the banners for the Amazon dot com links. Some more links are below and do let me know if you grab a copy of something – I’ll happily give you a shout out via social media! Rock and roll man!
Ah the selling of books, I’ve done that, quite a lot this year and my latest Book Promotional efforts are looking towards being personal best material. With that in mind and for the purposes of helping a fellow author, here’s a detailed breakdown of what I did and the results I got. Roll the intro….
First of all, before setting out and committing to any type of book promotional run its important to aim for something. What exactly are we looking to achieve here? In my case which I hope doesn’t sound too complex I wanted to promote my book ‘Cemetery House’ and get as many folks as possible to grab a copy during the run. The ‘run’ meaning the time it was going to be free to download and advertised. The more complex bit is below and optional to read.
Not so important background info, skip if you don’t care…
Over the 2 years ‘CH’ has been available it’s been the most under-performing book on my back list. It has the least amount of sales, reviews and I’m not sure many have actually read it. This is a shame, because it’s the bigger, better older brother to my clunky (but also good) debut novel ‘Open Evening’. ‘Cemetery House’ is also part of the wider ‘Order of the Following Series’ which continues in the form of my 6th book which arrives at the end of this month (September 2020) so you kinda need to read it in order for book 6 to make sense. My true aim in this promo run was to fix all of the problems stated above by getting some folks to actually download and eventually read it.
Strategy – how was I going to do it?
So the best way to get as many downloads for a book is to set the price to Free for a minimal amount of time. 2 days works quite well, you can generate a sense of urgency by saying ‘Free for a limited time only’ which is a sneaky way of pressurising people into downloading it. So as all of my works are enrolled in Kindle Unlimited they allow you so many days within a certain period to set any of your books for Free. So I did that.
Cemetery House would be avalable for Free on the 3rd and 4th of September 2020. And then advertised as Discounted on the next two days.
While Free is good, along with the small space of time this offer is available they are not a guaranteed way of shifting books and like every author everywhere the greatest struggle we all face is being heard. Our voice is only as loud as our social media following and even that sometimes isn’t enough.
My go-to way of amplifying my author voice is to used paid advertising in the form of Book Promotion sites. Using a combination of paid sites and some of which were free, I would be able to amplify my voice while also working in tandem with my social media platforms on the days of the promo to maximise telling folks about it. This strategy can be used for all books across all genres. E books sell a lot more than physical copies in my case but that’s not to say you can’t use this strategy to sell all types. Just do your research, there are plenty of authors out there who share their results. And use the Google if in doubt.
Results first, how I did it later…
While you all probably just want to know how I did it, you first need the context of how well things went to gauge whether or not you can try and achieve the same. So here are the results.
Cemetery House Free Downloads: 1643
Stuff I didn’t expect or account for:
Selling nearly all my back list in one damn day….
Including sales of the other two books in the series which are priced at 99 cents:
Darke Blood: 20
Open Evening: 30
Sale of other books not in the series:
The Ghost Beside Me: 1 x Paperback
Total Sales of priced books on Day 1: 51
I probably sold 51 books last year in total without promo. This is an unexpected but wonderful result.
Open Evening sold 33 copies on release way back in 2016. For this promo, in which it wasn’t even specifically advertised, it got downloaded 30 times in one damn day.
All 3 books in the ‘Order of the Following’ series sold very well over the promo run. A huge factor in the success of this is governed by the fact ‘CH’ is the middle book in the series, although there is no particular order in which you need to read them. It is also mentioned on each of their Amazon pages, as seen below with Open Evening. It is mentioned in the start of each book also.
Although on this run I advertised ‘CH’ as stand alone which it can be enjoyed as, there was still plenty of interest for other books in the series and they are both available for 99 cents.
Honorable mentions for both ‘The Teleporter’ and ‘The Ghost Beside Me’ which sold copies without any prior advertisement on this run and proof that my single best piece of marketing advice is true. That advice being, the best way to sell a book is to have another available, and then another and so forth. The graph and breakdowns above sing from that hymn sheet big time!
Amazon Chart Movement
My newest strategy in promoting free books is to then advertise them straight after the run as discounted. On this occasion this only generated 3 discounted sales of ‘CH’ after the run, but the sales of ‘Open Evening’ and ‘Darke Blood’ rocketed them both up their respective charts, from several thousand to double figures in a matter of days which will give them some new visibility as they begin to recede back to the dark depths of the unknown, like me…
‘Tis the season
All three books in the Order of the Following Series are occult, horror or thrillers. I’ve been waiting all damn year for the Spooky season to promote them and they always do well this time of year so let that be a top tip; genre and seasons coincide with sales no matter what book you’ve got to offer non fiction or fiction. People will gravitate towards a spooky tale during the run up to Autumn and Halloween. This is probably why ‘The Ghost Beside Me’ sold some copies also.
This was also the run up of Labour Day weekend over the US which is a big market to tap into. Those good folks from the US of A have supported me well over the years!
Execution – what I did
This is most probably best described as the ‘good part’ of the post and probably the reason why you are here, so here’s what I did.
E Reader News Today – Cost: $40 – Date: 3rd and 4th
E Book Booster Guranteed Promo – Cost: $20 – Date 3rd and 4th
Pretty Hot – Cost: $25 – Date: 4th
Bookzio – Cost: Free – Date 5th and 6th
Booangel – Cost: Free – Date 5th and 6th
As you can see some of the dates and sites overlap with one another. A top tip: if you really want to know how much reach a certain book promo site actually has, then just advertise with them only on a single date. The more expensive normally means better reach but that’s not always the case. Remember you have to be willing to spend a little money if you want some good reach.
On the first day of the Free promotion I put up this banner and then RT’d it later on in the day to coincide with Eastern Time for my American Friends. I’m near to 4k followers so it probably helped with some international reach. I’m proud of this banner which I put together myself via Pixlr.
My ‘gram following isn’t huge but I also shared the banner and put some other info about the results via my story. Come and say hi, you can find me here...
Good ol life invader. I don’t use my page that much these days but my 500 plus following will always be appreciated and so I shared the banner and relevant links on day 2.
A blog post
My blogging efforts are very busy and so I didn’t have the time or space to put out a post on the Free days so instead I put one out on the Saturday. If you want to know what it looks like, here’s the link…
Factors that helped…
Having already mentioned that ‘CH’ is part of a wider series and this is clearly marked on each book’s amazon page, what else helped shift a bunch more books than usual?
Reviews, ratings, critiques whatever you call them, spiritually they don’t matter but in the sense of book promotion they do so it’s a conflicting double edged sword. Even though ‘CH’ did not have any US Amazon reviews at the time of this promo, the two other books did. Having a star rating on Amazon will help shift more copies and I could even argue that is the only purpose reviews serve – that’s a rabbit hole of debate that I wont go into right now.
I firmly sit in the corner of investing well in a good book cover. This is such a huge factor that will attract passing trade. Yes your book is free and being paraded in front of a big internet audience but does it look good? People do judge a book by it’s cover. If you scroll to the very top of this site you will see all 5 of my book covers. Trust me, they matter in sales and they are shiny also.
I Invested with money…
It doesn’t take a business major to see a potential flaw in this book promo run. Giving a book away for free but paying for advertising, how are you going to make a profit? The answer to that question is, I’m not, in the short term. The purpose of the book promotion is to maximise readers, if your work is quality enough for readers to look at more of your books then this will eventually lead to potential profits. Right now I am in the process of building that readership which is growing. This also coincides with having more work available which the results of this promo have proved as a tactic in selling books. If you seriously want success in publishing you need to invest money.
The numbers speak for themselves and I was pleasantly surprised to sell anything more than what I tried to promote. Like everything in publishing apart from the story, us writers aren’t actually in control and that’s both scary and thrilling. Embrace all the stuff you don’t intend to achieve in writing, trust me, its normally the best stuff. Quite recently I have been very much enjoying the connecting with fellow writers who’ve published all types of works from cookery books to vampires which are still the fashion!
To everyone who has read up to this point thank you, I hope you find this post useful an you can hopefully expect the full guide book to arrive next year. But just remember, this post is just Part 1…
Here at the Hall of Information we are always on the look-out for proven techniques that work on the subject of book promotion. Even though this operation is small, we still try our best to pass on all experiences and results, good or bad for the greater good of fellow wordsmiths looking to get their work out into the wider world. Well it was only a matter of time until a bad one came along, or shall we say a ‘not so good’ one. Right now I’m not angry, I’m just disappointed…
This week I took a dive into the complicated, convoluted world of Bookbub advertising. Now first let me determine that this is not the ‘featured deal’ advertising you can apply for which is super hard to get, but in fact another service via their ‘partners’ site. Anyone can pretty much sign up and get advertising straight away or so they say.
You are asked to fill in boxes with your book’s URL, and the whole thing is pretty standard if you are comparing to other advertisers. But then it gets a little complicated as you are asked to find an audience who will potentially click on what is essentially a thumbnail sized pop up that will appear in their inboxes the next time Bookbub sends them a circular. This is essentially what the advert is, a small pop up of your cover and 60 characters to hook someone into clicking on it. Did I hook someone? Anyone? Just one person? Find out below…
It isn’t really explained whether broad or specific audiences are preferable. Specific would target individuals most likely to buy I suppose? When I reached the green area it suggested I’m on track (unlike the example below) and so after putting a few Darke Blood related author tags and genres into this targeting thing, it seemed to be happy.
Next you are asked about date ranges, budget and then of course more complicated things known as ‘Bid’ which is an impressions based of clicks budget – again very convoluted for the layman author looking to sling a few ebooks. I selected a continuous option because the ambition in me just imagined the sales rolling in…
So after fudging around with the figures – figures I cannot show you because Bookbub have already deleted the campaigns I put on pause – I was ready to go. My first campaign looked a little like this…
I guran-damn-tee somebody who stumbles upon this here post, even in ten years time will click on that buy now button, but when my ad ran for 24 hours, with over 200 impressions, not one person clicked on it…
Ok, so maybe it was me, not being able to navigate the system probably. So the very next day I tried again, and changed a few things. By lunchtime I was done. No clicks and me left wondering what I did wrong, like everyday… I don’t have time to figure out over complicated advertisement algorithms, and maybe you do, but I’ve got books to write.
My total spend on this abject failure was $17.69 and I know for a fact I can get book sales for less than that. In fact I have, with my Bookbub featured deal last year I spent $86.00 and sold 66 books that day. But the many other promo sites I’ve used have given me a way better return.
My advice would be to go elsewhere. Of course my book promo lists/results can be found in the many posts I have put out there previously. Here are a couple of recents:
Straight after I was done failing at Book bub ads, I cobbled together this little mock up via an online photo shop site. Seeing as I just got a fresh review, I quoted it and then put it up on the Tweet machine.
As you can see the results are 3 times better than bookbub ads, and not a dime was spent…
The moral of the story, not all advertisers work, and neither do I… Be wise with your money and don’t just dive into something…
Now if you are interested in my Featured Deal results, you can begin reading that saga here.
As an author you probably don’t have to go far from the Google to find out what Bookbub is. For those not in the know, Bookbub is referred to as the ‘holy grail’ of book promotion sites and even more so for readers because it’s probably the most prestigious book connector site out there. And what’s even better is that they near enough guran-damn-tee returns on their investments…
From very early in my indie author career I tried and tried to land a promotion deal with them. Those lucky enough to land a deal report of a good amount of sales and even returns on the investment of a Bookbub ‘featured deal’ promo. Just looking at some of the ‘requirements’ for acceptance is pretty damn intimidating, with some even boasting you need 50 plus reviews, but…
Its all about looking the part and persistence…
None of my books have anywhere near the dizzy heights of what is perceived as a requirement amount of reviews BUT the reduced amount of reviews in comparison I do have are mainly positive and diversely ranged from bloggers, readers and even people I do not know. There are reviews on Amazon UK, US, Canada and even AUS which reflects my initial efforts in getting The Teleporter read and out there. Many of them even put their reviews up on Goodreads. There even a few reviews that are probably better than the book!
The cover artwork is second to none, like all of my stuff I invested in a great cover from some awesome folks called Design for Writers who have made all of my books look as good as any other author, pro or indie out there.
It’s also well edited and formatted by my awesome publisher. It simply looks the part from all angles and this is proof even small time indies like me can be taken seriously. Underdogs can win, even in publishing.
Above all I also never stopped applying. Every month or so I would submit a new deal to Bookbub and eventually they agreed to promote The Teleporter!
Standing out from the crowd…
There aren’t many super hero comedy books out there right now and there aren’t any called the The Teleporter. Like all of my books I have tried to title them in a way that is unique or sticks out from the crowd. So by submitting to Bookbub in the ‘humor’ category I think I set myself out from the crowd. In this world different is good, not the try hard to be different sort, just the naturally occurring different and that’s what the Teleporter is! Find a niche category and if everything else is aligned you may get chosen.
Combination of stuff…
There isn’t one sole reason why I got chosen by Bookbub. All of the above as a combination have led to this. A top tip would be to check on their site what books are currently being promoted, if they are similar to yours then they might be looking for that kind of thing.
Reviewers have helped this book in a huge way along with the awesome writing community who helped promote in recent times.
For anyone who did that, THANK YOU, this feels like our book and it’s going to the big dance and hopefully to a more mainstream audience. You folks can boast, if all goes well, that you read it before it was huge!
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