Okay so things are actually looking really good right now which is both weird and oddly satisfying. With everything I have thrown at this year in authoring and blogging just short of the kitchen sink, it might have worked. Seeing plans come to fruition albeit successfully is a somewhat liberating feeling both personally and for the wider world. Its also rather new territory. We’re not there yet, but just days from this year’s epic conclusion for me…
Authors and creators have a place in this world, even if said world does appear to be falling to shit, rising back to better and then down to shit again. Riding that wave has presented those who want it with an opportunity and a learning curve. That opportunity is something I fell ass first into and since dusting myself off and trying to get back up, several hands of several truly wonderful supportive people were there to pull me towards somewhere I’d never imagine; satisfaction in this constant battle to get your work read as an independently published author.
People have actually taken on my work, they have responded to those efforts, there are even those, although just a handful that have pre ordered a book that represents all of my story telling efforts up to this moment. This is such a far cry from efforts previous feeling like they fell on deaf ears. People are out there and they have my back, this is both heart warming and emotionally gratifying. From the dramatic ride of high’s, lows, reversions to zeros and everything in between this next book resonates that journey and reflects everything I’ve ever been through. The characters who are a diverse range of souls are going to have to band together in order to find some kind of resolve, like me finding you, loyal reader, a supporter and ally in this deal whom I am nothing without. It’s complicated, fun, surprising and now satisfying – all words that I use to describe this wider journey, the latter only really appearing recently.
Of course I’m not done yet, and perhaps I never will be, maybe that’s the secret. Marathon runners are always looking to better their PB and maybe that’s what I will always look to do, except I’m chasing the words, trying to get better, trying to get home. Either way recent times as an author in 2020 are worth smiling about, there isn’t much to be happy about these days, perhaps I’m lucky and the satisfaction will wear off, until then wish me luck, although that’s only a portion of the path to success. Consistent, creative content is what has really driven it, along with my work being accepted into open arms of those who have supported me. Thank you and bring on next week, the most important book release of my life.
‘I know every mile will be worth my while. When I go the distance, I’ll be right where I belong… ‘
Some truly wonderful folks that seem to believe in me have pre ordered book six and since this tweet the numbers have increased! You guys rock!
September 2020 has been a record breaking month with over 100 paid book sales for the first time. Of course I’ve shared my marketing methods here and here. I also have plenty of other book and blogger resources . The plan right now is to finish drafting an authoring and blogging guide book which should be released in the first half of next year….
As you can see the viewing figures are exceptional in the past few years and they jumped by four fold compared to the first years we shall name the tumbleweed era. Much of this success is a combination of a few readers believing in me and putting out consistent content. Ride that wave bloggers, when the views come in, capitalise on it. I’m lucky enough to have loyal readers!
As always thanks for scrolling and for the support. See ya in the next one…and go pre order Darke Awakening.
Maximum book promotion activated! Okay, some y’all might be getting tired of me making another book available for free, but I promise you this is probably it for a while… and to paraphrase Thanos, this is a necessary sacrifice…
Darke Blood is Free to download today and for the final time this year. So if you like mystery thrillers with spooky small town vibes full of shadows and the unknown then this this the book for you! Halloween is coming after all! And books are a safe past time that involve not breathing on anyone…
This promotion is serving as a parallel opportunity to hopefully generate some interest in the sequel Darke Awakening which is currently available on pre order, some of you have already reserved a copy and have been amazing supporters. I look at the numbers of pre orders and sigh less now, so thank you but wait there’s more. The rest of the books available in the Order of the Following Series are currently discounted – this is also a limited time offer and quite soon they shall all resume their normal still very affordable prices…
Scroll down for a brief blurb of Darke Blood and the links…
Blake Malone is a stranger in an even stranger town and has come to sleepy Darke Heath for a new start, that is until his past becomes a mysterious blur and then he meets a creature of the night called Caitlyn Turner. Together they lift the lid on the Heath’s shadowy vampiric secret and look to fight the forces of witchcraft and darkness. With a cast of multiple likeable characters and a story full of twists, turns and revelations Darke Blood is a must read thrill ride of mystery.
Everyone else put this into your regional Amazon: B072LPNX3P
Let me know if you grab a copy or if you grab any of the books in the series, remember to leave a review. Thanks for reading, peace out, rock and roll man! Have a great weekend! I’m not at work for once, there will be snacks…
“Between chaos and the unknown, you’ll find a perfect storm…”
Well what a year it’s been, through the struggle and uncertainty all the way to the apocalyptic vibes 2020 has seemingly spat our way and still I’m standing exactly where I wanted to stand when this year began (only now I’m washing my hands every two seconds and wearing a mask)!
Some of you would have seen over the weekend my lack of ability to contain my excitement pride in being able to share my latest book cover. Darke Awakening is not just my 6th book but a personal journey and a symbol of how important carrying on has been this year. It’s also been mighty rewarding as many different folks have connected or continue to connect with this here blog. Through all of my endeavours in 2020 the book has been a beacon of hope that has carried me to here and hopefully beyond because now it’s up to my readers and you, kind follower.
Those who have supported me from the beginning, those who have captured and seen my vision over the years and quite frankly for me, that is who this book is for. It won’t be selling thousands of copies on release but the people that matter to me will be buying it. The individuals I have convinced one at a time to believe in my work and those who have made a believer out of me, that is who this is for. And for one very important demographic of folks who only exist in words…
What you’re probably here for…
Well I’ve done the introductory preamble bit and laid it on as thick but smooth as possible. Let’s take a look at the cover of Darke Awakening in full, front and reverse:
It’s darker compared to the first one and murkier because there’s a theme of uncertainty. Just what is in the deep woods? What everyone thought they knew will get blown wide open. Plus it snows quite a bit later on in the book. There’s some new faces and even some unexpected arrivals all of which looks to tell a story of darkness and awakening.
A huge shout out to Design for Writers who put together this fantastic cover!
Darke Awakening carries on straight from Darke Blood but then later begins to cross over with both Open Evening and Cemetery House. You kinda need to read all three books in the series that precede it to appreciate the whole thing – hence why 15 people max will buy it. The good thing is I’ve got ya, all three of those books in the Order of the Following Series are currently discounted to 99 cents. One of which will be free this weekend but I’m not here to sell those….
The sales part….
Those who have been watching closely will know right now Darke Awakening is currently available for Pre order! Yes you can go right now and pre order the damn thing! This is of course only for the E version, Amazon aren’t brave enough to trust indies with paperback pre order things. I’ve said pre order a lot.
If you click on the rather shiny banner I put together below, it will take you to the Amazon US page.
Everyone else, just copy and paste this into your regional Amazon:
Final fun part…
This cool little comparison feature might be one of the only good things to come out of the new WordPress editor. As you can see all of the wonder and brightness of stars is gone as we go further into the dark – they both are really cool covers!
Closing statement/ a thank you
As always my efforts on here are made better by you. Thanks for reading and thanks for the constant support. You guys gives me hope and belief. To those who have already pre ordered the book, you are amazing, and to everyone, help an author out and go grab a pre order, let me know if you do grab a copy and let me know what you think of the cover!
The 6th book release is near. Everything has kind of come together recently in a somewhat surprising turn of events from reaching the 4000 follower milestone on Twitter to actually selling books on a scale I’ve never known before. Maybe, just maybe I’ve figured things out. But how?
Sometimes stuff just aligns and it hasn’t been easy. It’s taken trial and error to figure out. The road to anything good is paved with hardship and hardwork. Those days of reverting to zero still rear their head every so often but I’ve learned a lot.
I’m by no means a master at this and as much as I expect not a lot of sales from the release of this next book, I’m optimistic that a cluster of loyal folks will at least support my efforts. This is no longer 2018 and my following is full of people I’ve helped and those who’ve helped me. We’re a community and collective, you know who you are. The philosophy of being in Island in the modern world of social media authoring will get you nowhere. This is possibly my greatest learning curve. Connecting, socialising and being consistent with content will eventually foster growth and a following. I’ve recently lauded the concept of getting readers to first invest in you before they take on your work and it’s becoming a way of life. This is while I’ve always kept pecking away at the stories, chasing the words.
Blindly sharing the link to your work is a beginners error. Nobody cares for a writer who does this for self gain. Do this so we can all gain something from one another. There’s a compelling story that’s beyond our books and that’s what will hook people in to you. Being active in the arena and contributing to the writing community is the only way I’ve got to where I am and I’m thankful for the people I’ve networked with.
As much as social media can be a toxic cesspool it’s here for the long haul like me and Book 6 is just my latest milestone of many more things to come. Watch this space which is now decorated with optimism.
You can expect more information about Book 6 very soon!
Ah the selling of books, I’ve done that, quite a lot this year and my latest Book Promotional efforts are looking towards being personal best material. With that in mind and for the purposes of helping a fellow author here’s a detailed breakdown of what I did and the results I got. Roll the intro….
First of all, before setting out and committing to any type of book promotional run it’s important to aim for something. What exactly are we looking to achieve here? In my case which I hope doesn’t sound too complex I wanted to promote my book ‘Cemetery House’ and get as many folks as possible to grab a copy during the run. The ‘run’ meaning the time it was going to be free to download and advertised. The more complex bit is below and optional to read.
Not so important background info, skip if you don’t care…
Over the 2 years ‘CH’ has been available it’s been the most under-performing book on my back list. It has the least amount of sales, reviews and I’m not sure many have actually read it. This is a shame, because it’s the bigger, better older brother to my clunky (but also good) debut novel ‘Open Evening’. ‘Cemetery House’ is also part of the wider ‘Order of the Following Series’ which continues in the form of my 6th book which arrives at the end of this month (September 2020) so you kinda need to read it in order for book 6 to make sense. My true aim in this promo run was to fix all of the problems stated above by getting some folks to actually download and eventually read it.
Strategy – how was I going to do it?
So the best way to get as many downloads for a book is to set the price to Free for a minimal amount of time. 2 days works quite well, you can generate a sense of urgency by saying ‘Free for a limited time only’ which is a sneaky way of pressurising people into downloading it. So as all of my works are enrolled in Kindle Unlimited they allow you so many days within a certain period to set any of your books for Free. So I did that.
Cemetery House would be avalable for Free on the 3rd and 4th of September 2020. And then advertised as Discounted on the next two days.
While Free is good, along with the small space of time this offer is available they are not a guaranteed way of shifting books and like every author everywhere the greatest struggle we all face is being heard. Our voice is only as loud as our social media following and even that sometimes isn’t enough.
My go-to way of amplifying my author voice is to used paid advertising in the form of Book Promotion sites. Using a combination of paid sites and some of which were free, I would be able to amplify my voice while also working in tandem with my social media platforms on the days of the promo to maximise telling folks about it. This strategy can be used for all books across all genres. E books sell a lot more than physical copies in my case but that’s not to say you can’t use this strategy to sell all types. Just do your research, there are plenty of authors out there who share their results. And use the Google if in doubt.
Results first, how I did it later…
While you all probably just want to know how I did it, you first need the context of how well things went to gauge whether or not you can try and achieve the same. So here are the results.
Cemetery House Free Downloads: 1643
Stuff I didn’t expect or account for:
Selling nearly all my back list in one damn day….
Including sales of the other two books in the series which are priced at 99 cents:
Darke Blood: 20
Open Evening: 30
Sale of other books not in the series:
The Ghost Beside Me: 1 x Paperback
Total Sales of priced books on Day 1: 51
I probably sold 51 books last year in total without promo. This is an unexpected but wonderful result.
Open Evening sold 33 copies on release way back in 2016. For this promo, in which it wasn’t even specifically advertised, it got downloaded 30 times in one damn day.
All 3 books in the ‘Order of the Following’ series sold very well over the promo run. A huge factor in the success of this is governed by the fact ‘CH’ is the middle book in the series, although there is no particular order in which you need to read them. It is also mentioned on each of their Amazon pages, as seen below with Open Evening. It is mentioned in the start of each book also.
Although on this run I advertised ‘CH’ as stand alone which it can be enjoyed as, there was still plenty of interest for other books in the series and they are both available for 99 cents.
Honorable mentions for both ‘The Teleporter’ and ‘The Ghost Beside Me’ which sold copies without any prior advertisement on this run and proof that my single best piece of marketing advice is true. That advice being, the best way to sell a book is to have another available, and then another and so forth. The graph and breakdowns above sing from that hymn sheet big time!
Amazon Chart Movement
My newest strategy in promoting free books is to then advertise them straight after the run as discounted. On this occasion this only generated 3 discounted sales of ‘CH’ after the run, but the sales of ‘Open Evening’ and ‘Darke Blood’ rocketed them both up their respective charts, from several thousand to double figures in a matter of days which will give them some new visibility as they begin to recede back to the dark depths of the unknown, like me…
‘Tis the season
All three books in the Order of the Following Series are occult, horror or thrillers. I’ve been waiting all damn year for the Spooky season to promote them and they always do well this time of year so let that be a top tip; genre and seasons coincide with sales no matter what book you’ve got to offer non fiction or fiction. People will gravitate towards a spooky tale during the run up to Autumn and Halloween. This is probably why ‘The Ghost Beside Me’ sold some copies also.
Execution – what I did
This is most probably best described as the ‘good part’ of the post and probably the reason why you are here, so here’s what I did.
E Reader News Today – Cost: $40 – Date: 3rd and 4th
E Book Booster Guranteed Promo – Cost: $20 – Date 3rd and 4th
Pretty Hot – Cost: $25 – Date: 4th
Bookzio – Cost: Free – Date 5th and 6th
Booangel – Cost: Free – Date 5th and 6th
As you can see some of the dates and sites overlap with one another. A top tip: if you really want to know how much reach a certain book promo site actually has, then just advertise with them only on a single date. The more expensive normally means better reach. You have to be willing to spend a little money if you want some good reach.
On the first day of the Free promotion I put up this banner and then RT’d it later on in the day to coincide with Eastern Time for my American Friends. I’m near to 4k followers so it probably helped with some international reach. I’m proud of this banner which I put together myself via Pixlr.
My ‘gram following isn’t huge but I also shared the banner and put some other info about the results via my story. Come and say hi, you can find me here...
Good ol life invader. I don’t use my page that much these days but my 500 plus following will always be appreciated and so I shared the banner and relevant links on day 2.
A blog post
My blogging efforts are very busy and so I didn’t have the time or space to put out a post on the Free days so instead I put one out on the Saturday. If you want to know what it looks like, here’s the link…
Factors that helped…
Having already mentioned that ‘CH’ is part of a wider series and this is clearly marked on each book’s amazon page, what else helped shift a bunch more books than usual?
Reviews, ratings, critiques whatever you call them, spiritually they don’t matter but in the sense of book promotion they do so it’s a conflicting double edged sword. Even though ‘CH’ did not have any US Amazon reviews at the time of this promo, the two other books did. Having a star rating on Amazon will help shift more copies and I could even argue that is the only purpose reviews serve – that’s a rabbit hole of debate that I wont go into right now.
I firmly sit in the corner of investing well in a good book cover. This is such a huge factor that will attract passing trade. Yes your book is free and being paraded in front of a big internet audience but does it look good? People do judge a book by it’s cover. If you scroll to the very top of this site you will see all 5 of my book covers. Trust me, they matter in sales and they are shiny also.
I Invested with money…
It doesn’t take a business major to see a potential flaw in this book promo run. Giving a book away for free but paying for advertising, how are you going to make a profit? The answer to that question is, I’m not, in the short term. The purpose of the book promotion is to maximise readers, if your work is quality enough for readers to look at more of your books then this will eventually lead to potential profits. Right now I am in the process of building that readership which is growing. This also coincides with having more work available which the results of this promo have proved as a tactic in selling books. If you seriously want success in publishing you need to invest money.
The numbers speak for themselves and I was pleasantly surprised to sell anything more than what I tried to promote. Like everything in publishing apart from the story, us writers aren’t actually in control and that’s both scary and thrilling. Embrace all the stuff you don’t intend to achieve in writing, trust me, its normally the best stuff. Quite recently I have been very much enjoying the connecting with fellow writers who’ve published all types of works from cookery books to vampires which are still the fashion!
To everyone who has read up to this point thank you, I hope you find this post useful an you can hopefully expect the full guide book to arrive next year. But just remember, this post is just Part 1…
It’s a new month and yet another week so with that in mind it’s time to share memes. Perhaps there’s something amongst all this you will find inspirational, either way September is going to be the busiest month of all time for me. If you hear the faint sound of an explosion in the distance around the 1st of October, it’s just me, exploding….
I suppose we can all relate, although things have been okay-ish this year apart from the global pandemic…..okay maybe I am in denial and I should just accept this year for the dumpster fire it is…
Ah, those tricky interview questions that require an answer outside of logic….
Don’t get me started with the Youtube. Would you like premium? Please start this survey, have another ad…. WE NEED A NEW VIDEO PLATFORM without these things…. do something, someone, oh hello Bill Gates…
Good ol’ Bill…. but windows 8 was crap…no hard feelings though, especially if that vaccine works and you create a new platform to rival Youtube! I’m not asking for much…
Feel free to copy and paste this all around writers, that’s what I did…. let us browse past the $10,000 part quietly….
And this here graphic shows August was my best ever month for organic book sales ever – no promo, no enhancements just natural sales!
Speaking of Book Sales, this month like I mentioned will be busy and will also see the release of my 6th book Darke Awakening which is part of the Order of the Following Series.
Other books in that series will be on promo starting with Cemetery House which will be FREE to download today and the next day – then discounted over the weekend. If you like a Halloween vibes type of read then check it out, it works as a stand alone also and it NEEDS REVIEWS!
You can also expect another Hall of Information Interview very soon! Stay tuned folks, stay positive but for the love of God do not test positive. Thanks for reading, hope you were moderately inspired. Peace out, rock and roll man!
September is finally here. For many, this a month that 2020 has been building to and where some perceived things would return to normal. That old normal is still far away but we’re carrying on through it. To all those going into the unknown this month, good luck and you are not alone.
Right now in all my social media author blogging endeavours I feel like the thrusters are to the max and I’m nearly three quarters down the runway. Take off is apparently imminent and this year from the very start I have pushed and pushed and pushed. From book promotions, to blogging, reviews and even Twitter which is approaching the 4000 follower mark. I have thrown near enough everything at trying to get a bigger better and more engaged following. Of course lock down gave me time to do this which I seized along with some fantastic encouragement from the acquaintances I’ve come to know, old and new. Thanks for the support everyone.
Every ounce of my efforts have been with my 6th book release in mind, that is along with the networking part of social media which is turning out to be mostly fun – connecting with others seems to be more satisfying than selling books and book sales seem to be happening a lot more now. August was my most successful non book promo month for sales pretty much ever. What did I do different? I just blogged more, tweeted more and engaged more. Folks invest in you before they even consider your work. This also led to the best ever month I’ve had on twitter – 500 followers were gained. As I said the whole thing is being turned up to the max. All of this will be relayed in a growing guide book which I plan to put out next year sometime.
September was always going to be important to me. It’s possibly my biggest month ever in authoring so far. Book 6 is a sequel and a 4th book in a series, I’m not expecting a huge amount of sales, 15 on release will be redemption and satisfaction all at once. Either way 2020 has been one hell of journey….
They are going to knock down my old high school. This is a fact that I have recently learned which is both bitter and sweet at the same time for me. This year has presented many opportunities for deep reflection, time on our hands will do that and it’s sometimes important to revisit things with the eyes and mind you’ve grown into.
Many people over the years have relayed or recalled their school days as either mostly positive or straight up terrible while others stand somewhere in between. I’m still processing today that the school I went to and the experiences I had may have been of the worst possible persuasion.
The truth is, that place took years for me to fully recover from. During those years after, I came to realize that there were normal people in this world that you could mostly trust, share real conversations with and generally function as a person alongside. So was it really that bad you ask? And my response would be, yes.
Not only is the concept of high school a mostly regressive thing to me; throw together a bunch of hormonal kids all at different stages of being hormonal, drill into them conflicting information about how important preparing for the future is and then top it off with a pressure to fit in and also succeed.
If you combine that with the environment I had to endure you would most certainly agree and the ecosystem that I weathered and survived was socially hostile, violent and toxic. It was a place that I could never truly fit in or let alone dare to be myself. Today we celebrate being ourselves. Inclusion is celebrated and still a noble cause worth fighting for. Back in that place, you couldn’t wear certain clothes, listen to certain music, think a certain way or even look at someone the wrong way without being punished for it and sometimes that punishment was violent. If you ever thought of stepping outside from the current and flow, you were targeted by a stifling mob culture of kids.
Head down, voice quiet and just bide the time. This was the only method of survival in that place I knew how to adopt and even then you weren’t safe. Perhaps that is why wherever I have gone since, I’ve survived. My invisibility strategy was enough for me to stay mostly unscathed physically and for the most part I went through this journey without being noticed. As for today; I’m not remembered probably by most who I shared those narrow packed corridors with. They were people who I had nothing in common with and many of the less desirable types had socially peaked at 16, I guess I could live without being remembered by the likes of them.
The teachers, who didn’t help but as an adult I know now they couldn’t help. Many of them couldn’t relate and were probably horrified by the fact they were trying to answer their calling in life at such a place. They were trying to function and survive themselves in what was an every person for themselves environment. Over the years I was there (5 – trust me I was counting), the place became more and more unstable over that time. A combination of worse schools closing locally and a change in leadership interrupted the order of things. Now you had younger kids fighting older kids, and sometimes these younger kids would win which just spun the volatile environment around some more. A wider level of ‘Gotham’ style chaos began to ensue. There was no safety. There was fighting everyday. No wonder I took the world of working in my stride, the sensation of it was both refreshing and liberating. The civility of it, a culture shock to begin with.
Anyone going through the struggles of high school, or anyone who has been through it, you are not alone. And it does get better. Leaving it behind is both weirdly sad and happy all at once. Being a writer means I am seasoned at compartmentalizing and putting thoughts away. There is no trauma now, but I can still explore old memories to cope and reflect. There may just be a hint of bitterness because I never went to the prom by choice, or even had many decent memories of that time, let alone any true friends.
I no longer represent the shy, quiet, keeps things to himself kid, that was just a survival mechanism. Over the years I learned to socially come out of that defensive shell because the toxic environment of those narrow corridors has long gone. As that confidence grew and whatever that place did to me faded, I began to do everything in life that I would get punished for in that place. From the music I now listen to and embrace, to even the hairstyle I adopted just two years after that place’s grip on me faded. Some of this stuff I do is to stick my middle finger up to the fact I couldn’t do it back then. Everything I have aspired to be was once just an escape from that place, and now I am who I envisioned to be, well and truly and without the school that I survived.
Now I’ve learned the place is being knocked down I’m able to take a long breath of relief because even though on the 25th of August 2005 I vowed to never return to those corridors in physical form, I will never be able to now, for definite. Since I left, the place took an even bigger downturn before half re-branding. Now that brand looks to fully absolve itself perhaps from such a shadowy past with new modern building beside the proposed playing fields which will serve as simply a grave of the days I struggled alongside so many others.
After reading this, you’ll see Open Evening – my debut novel in a whole new light because that story highlights the social struggle of high school; something that came from my own personal journey. I fused that element of what I knew and fashioned it into a story for some and a statement for others. Maybe I knew all along while I walked through that place, one day I was going to get these fuckers back, and the book did. Like always for me, the writing says everything I never could.
It became both therapy and reflection for me as a writing experience with an element of realism among the actual monsters that jumped out from beyond the unknown. The school burned down in that story, and now in reality it’s going to fall for real.
It’s Friday! We made it, again, what to, nobody knows, the weekend if your not working…
The licence to use memes and twitter re posts in order to make someone laugh is back…
Seriously, you don’t need to please anyone else in your writing, just you. Reviews and film adaptations would be nice though…
Interesting and polarising results, enough to tell me there is probably a market for the covid book/film stuff. My current read is about the covid outbreak which is why I asked, review coming soon.
So naturally we have just a light pandemic meme….
This was the first of two glowing reviews my works got this week. Open Evening may be the oldest ride in my fairground of books, but the line is still one of the longest…
I really enjoy asking questions on twitter and Instagram…. so much so I have also started to interview fellow creatives. The 3rd Hall of Information review dropped this week and Blair from Feed the Crime shared some blogging wisdom – she’s close to 1000 WordPress followers!
I mean being a gentleman can probably just extend to having manners and not being an asshole… anyone can do that – and it isn’t a challenge not to…
And we shall close with the second glowing review my work received this week. The Teleporter owns it! Take care all, and see you in the next one!