The place you once stood compared to where you are now in writing and publishing can get better if you keep going. I boast continually to be nothing special and I’m not, but the results I’m seeing are both a constant and a variable because they keep improving over time. All I have ever done is kept going and the rewards follow, whether it be higher social media numbers, more supporters on here or even more sales. In the past three months my books have gotten more reviews than 2016, 2017 and 2018 combined. As an author I am very much in unchartered territory of regularly selling books, leveraging social media and getting an uncanny amount of reviews, its fantastic.
It might feel like a struggle, and believe me it is, but eventually and if you keep going that struggle turns into reward. The efforts of a person who seeks to find a better tomorrow might not stand in a great today but if they work hard it will eventually be better than yesterday. While that may sound philosophical or like some over hyped motivational speaker I am simply a person who started from zero and cultivated that number into something better through creating. As I said, nothing special which means what I’ve done is more than possible to achieve by anyone who works at it.
People, good people along my journey resonated with my efforts while I did with theirs and we connected to make this whole thing bigger and better over time. To me this is and always will be a one person at a time deal, but the number of people is just way bigger than yesterday.
To those who have left reviews for my work in recent months, thank you.
For some time now I’ve managed to make my corner of social media a pleasant place to be. Not that I am claiming to be some hero in the process but for everything I have tried to achieve on this journey, its becoming something I am probably the most proud of.
We’re all fighting or striding for something and this sometimes volatile world of always trying to get results can make us forget that perhaps a pleasant environment is important. Most of us have seen the darker side of social media, the trending feeds full of commentators with plenty of cents and no real sense. The trolls who create accounts to simply fulfil their existence lurking under whichever bridge they choose. The straight up hatred, anger and whatever intimidating emotion these crowds can feel while they try to cancel whoever, what if, just what if there was a place away from that?
I know in my heart that the majority of people I connect with on here and across social media are decent. Genuine people who are just trying to get reads, views, sales or even friendship or connections. Some even have guidance to offer or are in need of some. My Twitter has grown through the simple act of helping others and trying to stay afloat with positivity and in doing so has become a decent pleasant place. Maybe that’s what I will eventually be known for. Not for books, writing or what I sell, but what I offer on that basic level, something that cannot be purchased but still experienced. A nice place on social media. Nice places are hard to find in this world and kindness goes a long way.
As a social media creative who regularly gets views and sales from various endeavours, I have concluded in order to get them consistently over time you need to stand out. Most marketing advice online is either out of date or easier said than done and standing out to me is to simply go against the grain of what everyone else is doing and hope it gets noticed. While that may seem easier said than done, and it is, only you can figure out what works for your brand or persona online but passion above all, resonates with near enough everyone.
Social media seems to contain this giant echo of everyone copying one another to the point where most folks just blend into the bandwidth. The passion in all of this is distinctly lacking. Understandably, it can be easy to get caught up or even daunted by this vacuum of repetition but where is the creativity? Buy this or subscribe to that. Everyone seems to be mining for numbers and sales with no real end game when really all you need to seek on social media is enrichment through conversation. That alone will drive visibility, engagement and eventually trust. Trust that you are more than a miner trying to score more points in an endless game that you can’t take anywhere useful. Gain the trust of someone and they’ll invest in you. And this is something that cannot be fabricated. Top that off with a little human passion and things will start to move.
This revelation came to me after I spent way more time than I probably should have on social media, scrolling, watching and talking – maybe it wasn’t in vain after all because for that time I gained the rewards from a high following to regular sales and now a belief this may some day be a career. That is without mentioning the true value of friendships through those things because I found others who share my vision. All I did was spend time conversing and less time trying to sell things and now people have become my power.
It would appear many creatives loathe the thought of marketing, but me, I actually quite enjoy the challenge and results which are always an opportunity to learn and pass information on. All driven by the desire to go against the grain and try something new fuelled by people who believe in me. Those days of reverting to zero are few and far between for me now, long may it continue.
I think sometimes its as simple as being committed and dedicated in order to get results over time as a social media author. While there are so many technical inputs and outputs, if you spend time trying to figure it all out, eventually good things are going to happen and even then perspective is everything. Just a few more likes, sales, follows or interactions than yesterday is progress.Take this whole deal seriously and serious results will happen.
We roll everything up into a snowball of expectations when really that work which is being laid down now might not pay off instantly, it could take years. Social media is a constantly moving conveyor belt where something you shared before might not be seen by those who you are visible to now. The work will eventually be worthwhile for those who do keep going and spend that time figuring out how to reach an audience and believe me, I know it’s hard but if you really want this, then you’ll get it, if you work hard.
Through all the algorithms blocking links and keywords to folks just not seeing your posts, there are so many things thrown in front of our attempts to hamper our progress online. The platforms have an agenda also but we just don’t know what it is. Write a book and share the link to your social media following, instant sales – I don’t think so ‘Marketing Experts’ of 2010. More like spend as much time as you can reminding folks you create stuff that is worth reading while exploring every possible way to trick the algorithms that you are not trying to sell something. The experienced veterans of social media don’t even spend much of their time pushing sales, they push themselves in front of an audience using conversation which drives visibility. Supporting others genuinely, that helps too. Be like them and you’ll succeed because I do, every day. Social first, media second will always win the day.
When I began my foray into blogging way back in 2014 I didn’t really know what I was doing. Other than giving my writing brand a home I had no clear cut idea where it would take me or how it would work out. This wordsmith journey extended into blogging as a way to build a bridge to others because writing for the most part is a solitary thing and I knew from the very start that anything creative is better shared with others.
In truth, my whole persona as a blogger and author would be nothing if it wasn’t for the support I have found on here. The day in day outers who like my posts, read them and comment on them – you are the people who keep me going and you are all over the world. Many of you share the same struggles as me, we might not have a lot in common but our bond no matter where we are is shared on here, together.
Writing to me is a person journey and by that I mean spending the journey convincing one person at a time to read what I have to say and take part. We have write the damn thing first but after that, I know there is an audience for me. I half jokingly named this blog Lee’s Hall of Information and now it stands as the central pillar to everything I do in writing and blogging, it is my home and I am joined by 900 followers – something I take very seriously because that’s an incredible amount of people to have in my corner.
This post could have been so many things, from elaborate celebrations tagging the various influences and supporters that hold this place together to something much more but sometimes in this busy world a simple thank you is enough. After all I’ve got blog posts to write, books to write and a career to build out of this, all of which started from scratch, all of which started with your loyal support. .
You know who you are, so thank you for being here. And whether you signed up yesterday or years ago, thank you. My advice for anyone who wants real success in writing and blogging, its kind of simple, just keep going.
And so the notifications fall silent but the words I have laid down are seemingly just as loud in my absence. In the near week I have been away from Twitter the amount of followers I’ve gained has gone up by over 300. While silence is sometimes solace, I see enough of it while writing and I’ve concluded this journey is nothing without the company I have found across social media.
I did say previously I am on this journey because of the writing but now the social media connections, the personal connections I have made with so many like me are now a part of that. The good things I have found and created for myself outweigh the bad by a lot. This always has been an eye of the beholder type deal and I know social media can be a grind, for some, it can chew you up and spit you out, but only if you let it. With my following, we made Twitter a good place to be, a place to converse and sell our work to the world while we learned from one another. We found each other and together we are going to step forward day by day and continue what we started. I value it too much to just walk away. I value personal connections as much as my writing.
The world can be a bad place but it can also be a good place, but you have to be willing to let that positivity in and embrace it because soon enough the negative will emerge. I’ve been away only for a little while and I’ve found my happy thoughts, I’ve found my balance and I’ve concluded that I am all in from now on. I was burned out but you’ll be amazed what a few days of silence will do for the mind.
There always will be others who’ll try to be the opposite of me, folks I have no time for. It’s why Twitter invented the mute, unfollow and block buttons. Tools I’m gonna be using to protect myself, because I come first, my following does too and I’m too far down the track to let a few bad interactions stop me. The bad feelings they present me with weigh nowhere near as much as the good. As I said, balance and I’ve found mine.
Last week saw my Twitter hit the 13k follower mark and I was so busy with content that I had no time to take a moment and let it sink in. Of course we are already moving towards 14k and things just seem to be going from clay to stone on the platformfor me.
I seem to have figured things out over on the Tweet machine and just this year it has become an exceptionally powerful tool for my author blogger endeavours, Not only do I regularly sell books on there but I also bring that following over here to read the various articles and guides I write. Now I have even managed to leverage that awesome following over onto Patreon. Over the weekend I secured my first Patron – a fellow author who will get their own feature on here soon and that is just one of the many incentives you’ll get if you join. Others include a free book and social media shout outs to that 13k following.
This week my first fictional Patreon post will premiere in the form of a western sci fi horror I am currently querying. The first part will be Free to read and then Patrons will have exclusive access to the further instalments planned this month and next. Of course this new venture has started slowly but I am hopeful it will eventually be a success not only for me but for other authors who decide to support me. As I said there will be rewards, incentives and plenty of guides coming so watch this space like a hawk!
Writing books and blogging go hand in hand to me. They have done for seven years now and just last month I was notified by WordPress for reaching that milestone. Time flies I guess… This Hall of Information blog is the central pillar to all of my content and this post is dedicated to everything I have learned in that time. Before I dive in, let me just thank all of you, for joining me here in this space on the internet I call home. You support is very much appreciated!
Last year I put out a similar type of post which then inspired me to write a little self-help book called Consistent Creative Content. Here’s what I’ve learned in seven years of blogging.
The major factor in all of this is time. If I could have incorporated that word into the title of ‘CCC’ I would have.
Blogging takes time, good results take time, finding content takes time… you probably get the picture. If you dedicate time to blogging it will eventually get better.
For those not sure where to start with blogging my basic tip would be to consider your blog as your own personal space to talk uninterrupted about any subject you wish. This brings me to…
Diverse Content – to a certain degree…
Many blogs including mine will stick to a certain theme when it comes to content. You probably won’t see a book blog talking heavy politics often and sometimes it’s good to branch out a little but my advice is to stay in the same content neighbourhood. While my Hall of Information blog started as a journey towards publishing that was fairly limited in what I could blog about. Since then my content has diversified within the realms of publishing. From indie book reviews to interviewing authors on occasion all the way to book promotion results and even just ramble posts that capture what I’m currently feeling. They are all in the same neighbourhood as my original vision but stretch a little wider in appeal. So perhaps trying new things is a good thing but…
New Ventures can take time…
Blogging for me turned a huge corner when I decided to take the plunge into offering Indie Book Reviews back in 2018. What happened the moment I launched that service? Nothing because it takes time to get the word out and build up a trusted reputation. Eventually indie book reviews became what I was known for but it started slowly.
This year I started another new blogging venture of offering space on my blog for guest posts and articles. Again hardly anyone applied but last month 8 posts were from guest authors who shared excerpts, their stories and even the story behind their story. Some of this stuff makes for great reading.
New ventures in blogging can take time but they’ll work eventually. In these two cases both offered an incentive. Incentives are the key to selling and now this month I have started a Patreon.As of right now the amount of Patrons I have is zero, but with a little more work I imagine some supporters will eventually arrive. There will be some more content soon, even some fictional stuff.
Leverage your social media following…
Those who know me over on the Tweet machine will know my following has pretty much doubled in the space of a year. If you have a loyal engaged following on a platform you can turn their attention to your blog and drive them to it – this is part of the reason why my blog gets so many views these days. But how, well, this leads to…
Know your audience and write for them…
In July of 2020 this blog had 63 click through’s from Twitter, this year it has 394 and counting. This is because now I write partly for that Twitter audience of writers and bloggers who appreciate my guides and reviews. This already galvanised my existing blog audience which was bookish to begin with. For those with a small audience or none at all this is a fantastic opportunity to write about whatever you feel, if it captures your personality, eventually it will resonate with someone.
Blogging Tip: If you blog with WordPress the social element of connecting with others is already there as everyone with an account has access to a feed that shows you suggested blogs to follow – this is a great way to branch out at the start.
Guest content still takes work…
After nearly a year of pushing a lot of my own content out onto my blog I kind of hit a creative wall. While I still have hundreds of guides to come from my many experiences, I took the plunge in offering space for guest posts on my blog which has over 850 followers. Plenty of authors have since provided me with guest excerpts, stories and reviews but even that takes work. While I might have outsourced the creative element in guest posts, they still take time to check, put together and schedule. There is also a fine art to spacing out guest posts so my audience is not too overexposed to the same thing…
All content all the time may not necessarily work…
Simply, if you want to grow and grow quickly in blogging then produce more content but too much content might have an adverse effect as readers read in their own time so if you are posting daily they might not be able to keep up. Last year and even recently I would post up to 6 times a week which is great for views but the content ranged from reviews to rambles. If you do suddenly ramp up content, be aware of how your audience respond and they will…
Listen to your audience…
I don’t get a lot of comments on my blogs but most of them come from loyal long term followers. They are my bricks and mortar and I do my best to listen to their feedback and engage with them. In blogging most followers don’t unfollow so a follower earned is a follower for life most of the time.
Blogging is a craft to me…
Like writing I can show you to the door and even set you up afterwards for marketing but I cannot physically teach you to blog. That is something you have to find within and working hard to get better will pay off eventually. Your audience may start small but they followed you for a reason, give them something to come back to every week or day. Its going to feel like you don’t know what you’re doing for some time but give it time and good things will happen.
I’m warming to the idea of starting a Patreon for my writing and self help social media guides. My overall ambition is to make writing my primary occupation and this year has proven that I can take strides from this being a hobby to something much more serious. From having 10,000 people download one of my books in a single day to exceeding that same number in follows over on Twitter, maybe it is time to monetise my content.
Of course the concept of monetising isn’t just about me. I intend to very much make it worthwhile for my patrons by rewarding them not just with content but hopefully other stuff like social media shout-outs, guidance, and even author spotlight stuff on here – a place where I know book folks and good readers are. And this won’t be monetising all content all the time – there is value in our words and with the right following it can be perceived that way.
Something seems to have aligned quite well with the content I create and the readers who appreciate it. You can see for yourself the plethora of social media, blogging and author guides I’ve put together over on the resources page to back that up. Not only do I have content, but a following who appreciates it and this is only ever going to be a career option if I take strides towards setting it up for that. By no means is this a cash grab because as I said there will be incentives for supporters that I will work for so to me, this is merely an opportunity for my words to support themselves and seeing that I have the infrastructure, perhaps Patreon is the way forward.
Already I have a content plan – much of the stuff you have become used to seeing on here will remain on here but will most probably premiere on my Patreon first. I’m committed to creating content that helps others and so the idea would be to make my Patreon an intimate way of passing on knowledge not just through posts but with perhaps one on one coaching – this will all depend on the level of membership available. I am also envisioning to release exclusive fiction stuff to patrons as a further reward for their support. Watch this space.
Today I would like to share with you all a recent interview I did with Instagram Superstar and fellow authorEmma Jean. I had a lot of fun talking about social media, authoring and of course Consistent Creative Content. For anyone who wanted to know me a little better or to get an insight into Emma’s awesome content then do check it out.
Click on the graphic below for the link via Instagram.