How I landed another deal with Bookbub

The promoting of books is a struggle most of us writer folks know. Just where does one start with book marketing? Through many years of trial, error and the sheer will to figure things out I’ve managed to learn a lot about selling books. I will always do my best to pass that on to others so perhaps they can benefit from hopefully something I’ve learned. The self help guide book is coming this year but until then…

This is how I landed another featured deal with Bookbub…

In this post I’ll explore how I positioned myself for success plus the who’s and how’s of everything to do with Bookbub who gave me, a small time, underdog of an indie author the greenlight again…

Who are Bookbub?

Bookbub is book discovery service that boasts up to 15 million users online and they are considered a top shelf promotional site that connects readers with books. Many authors have boasted great returns from actual profits to long term sales, reviews and success – this includes me. Once upon a time back in 2019 I managed to secure a featured deal with them that resulted then in my best day of sales ever. For beginners a good way of marketing yourself online is to use book promotion sites – check out my resources section for more. Bookbub are basically the high end version of any other book promotion site out there. They are a paid service but I consider any promotional method that charges an investment much like books.

Top Tip: Authors can create a profile on Bookbub and list their works. Some might even be listed on there already. You can also review and rate other authors books too. I recommend doing that to build up a profile on the site.

What is a Bookbub Featured Deal

The site offers a range of advertising services but their Featured Deal is the holy grail of advertising. Authors who do get accepted are in essence paying for wider specific reach through targeted email lists. As you can read below they make it seem awfully hard to be accepted and it is trust me.

For me this time around Bookbub agreed to feature my super hero comedy ‘The Teleporter’ again but with a few differences. The US market was now included unlike last time and the book would be free as opposed to discounted. And now I have a backlist of 6 books – more about that further down.

Top tip: I’ve said before my best advice when it comes to book selling is to write another. Having more than one title available as an author will galvanise your brand and increase the likelihood of selling more while finding a readership.

How did I land a Featured Deal, again?

For some years I have been near enough constantly applying to have them feature one of my titles. Although Bookbub say they support indie authors – they only take on books of the highest quality and books that they know will sell. Yes there are indie books that fit this bill but they are strict with who they choose. Some authors have even boasted to have over 50 reviews and awards just to get accepted. Recently I’ve even seen Stephen King’s work featured with them so it’s kind of a big deal!

So you might be asking at this point what the hell am I doing getting chosen by them? Well friends, Bookbub obviously see something in my scrappy underdog of a book.

You can read my account of how I secured a deal with them last time but now things are far more improved and so I guess that’s why they said yes. There are several factors that led to them agreeing and so they are laid out below but timing and niche are probably big driving factors – The Teleporter is in the humour category – something more specialist compared to a crime thriller or another popular genre. Sometimes things just align but there are ways to position one’s self as an author to get noticed…

Top tip: Writing a book that has a specialist or niche genre may be difficult to market across a mainstream following but it also makes for an opportunity when big time advertisers need a particular gap to fill. Niche will make that writing of yours stand out…

Positioning Factors for Success – Why they chose me?

There probably isn’t just one reason why Bookbub said yes, luck might have played a part but here are some other factors that helped me position myself in their sights…

Apply: Okay this is a simple factor but applying for a featured deal sparked this whole thing to life. This probably led to Bookbub doing a little research on me.

Social Media Game: Over the past 6 months I have ramped up my social media game. What exactly do I mean by that? Well I’ve made every effort to create engaging content across my platforms and specifically twitter, look it’s a pandemic okay and I’m bored most of the time so I took that as an opportunity… Very recently my engagement rate has been through the damn roof on the tweet machine (look at the numbers on the tweets pictured below). Anyone who considers you in the publication and literary field will do their research and so recent tweets of mine have been getting a lot of attention and engagement. My following is on target for 6k followers, I only reached 5k back in December. That engagement has come mainly from the writing community so you could even say this opportunity was created by them!

Top advice too…

Shout about it: Although this is linked to my social media game, every recent success I’ve had, I shared via Twitter, Facebook and Instagram. Be proud of those reviews, sales, and anything else you achieve. It inspires others and shows you are the person to follow.

Recent Book Sales equals visibility: Quite recently something wonderful appears to be unfolding. In the month of January which is notoriously slow for sales, I’ve been selling books! This pushes those books up the charts in Amazon – something Bookbub will look at.

Recent Reviews for other works: Although it’s felt like forever since I received my last Amazon review very recently a few came in for both ‘The Ghost Beside Me’ and ‘Cemetery House’ thus proving people are reading my stuff.

I support the industry: You may have read from my recent posts about Changing the Culture when it comes to book reviews by authors. It is my opinion that authors don’t review enough books and so that’s what I do a lot of to support the industry – supporting the industry gets you noticed.

There’s a history: Somehow Bookbub said yes to featuring the Teleporter once before. Having that history is a rapport that basically kept my foot in the door.

There are also some more physical factors as to why The Teleporter was chosen…

Physical factors for success

Cover art and banner game: Undoubtedly the cover for ‘The Teleporter’ is an exceptional work of art. I have Design for Writers to thank for that and of course bolstered by a nice book banner makes the whole thing look professional and appealing. A pro book cover is worth the investment and something I consider part of the basic anatomy of a book…

A decent rating on Amazon and Goodreads: Bookbub will of course have done their research and ‘The Teleporter’ has a healthy amount of recent and older reviews/ratings spanning back to it’s publication in 2018.

On Amazon US the book currently has 21 reviews/rating with an overall 3.9 star average

On Amazon UK the book has 24 reviews/ratings with an overall 4.1 star average.

Over on Goodreads it’s my 2nd highest rated book with 36 ratings and an average rating of 4.03 stars.

A few ratings on Bookbub: Mainly through my various author social media connections, a few nice folks have left reviews for the Teleporter on Bookbub.

Leaving my own ratings on Bookbub: If I have reviewed your work and if it’s listed on Bookbub then there’s a high chance I have left a rating on there. This probably contributed in some way.

A consistently growing backlist: Since 2016 I have released 6 books. This shows consistency and dedication while any reader including those who use Bookbub are more likely to choose an author who has more works – this further makes my point on the best marketing advice I can give authors – have a backlist so if readers like one of your works they’ll invest in another.

Not giving up: Okay calling my sheer will to carry on a physical attribute might be a stretch but on this author road you have to keep going and keep trying no matter what. I have submitted to Bookbub several times over the years and only twice have they said yes. Keep going, you never know when things will align.

So I’ve laid out all the possible reasons as to why they chose my book but what about yours?

Factors to consider

Now this post has probably drummed up some hope and interest for authors and why not because if I can do this, then you certainly can. But here are some things to consider if you are an author thinking of submitting your work to Bookbub…

Does it stand out?: The Teleporter without me probably realising is a unique book and rather niche. Is yours something that sticks out in a good way? There are millions of crime thrillers out there but only a handful of boozy super hero comedy novellas – its specialist.

Does it have the basic anatomy: The basic anatomy of a book in my eyes is probably the most important selling factor. Does your book have a professional standard cover, an enticing blurb and a unique stand out title? Is the editing the best it can be? If your book has those things and nothing else, you my friend are on the right path. Someone will eventually like your work if it has the basic anatomy.

The price: It’s going to cost me north of $250 for this featured deal. Make sure you’ve got the cash.

Do you have a backlist: One of the biggest outcomes of a Bookbub featured deal is what happens afterwards. Normally the author being featured will shoot up the rankings on Amazon and be visible to newer eyes so it’s vital you take advantage of that and the best way to do so is having a backlist readily available. This time around all of my other titles will be discounted on the day and ready for maximum sales. If you don’t have a backlist to sell then this might not be worthwhile.

Top Tip: When running a promo for your book if you have others, discount them during the promo and it’ll drive some sales.

I say go for it: Trust me when I say you never know unless you try. So any author out there who has doubts about their work being good enough – that was me and still is. Somehow I managed to engineer lightning striking twice so go for it!

Final Thoughts

When I casually checked my emails on a weekday evening after dinner I was shocked to see Bookbub said yes to my application but also big time excited because a Featured Deal is a big deal and will hopefully lead to me climbing another level in the realms of authoring, we’ll see and above all I will be ready!

Anyone looking to apply for a Bookbub featured deal I say good luck and do check out my resources section for some top advice about book promotion and blogging.

You can grab a free copy of the Teleporter on Saturday the 6th of February while it is being featured by Bookbub! See you then!

Lockdown Equals Opportunity

Hello friends, today’s re-blog takes into consideration the fact many of us are in lockdown conditions right now- but there’s opportunity!

Lee's Hall of information

What a week this is shaping up to be. I mean is this the run up to the final episode of 2020? We’ve got lockdowns announced left right and centre along with an election across the pond. It’s felt like one hell of a long slog to get here with March literally being three years ago, or so it seems…

While in an ideal world it’s fun to compare this present reality to one of our favourite or not so favourite shows (Game of Thrones, cough, cough…), in real life there isn’t the luxury of fading to black and rolling to the credits, or blaming the writers who secured a gig with Star Wars just before they started production of the final season…

Over here in the UK – or specifically England, we’re about to face a second lockdown. Having been there before and because so many of this blog’s…

View original post 268 more words

Weekly Writing Inspiration #27

We’re back for some more fun and frolics with memes… this week there’s even some more authory goodness. Lets dive in…

Now kids, 30 was good to me, it still is…

Anyone able to carry on in these circumstances, I salute you!

Ha, run!

That’s one hell of a set up…

What a timely deal…

As a writer my ability to tear one a new asshole with words is strong…

Wholesome Author things of the week…

So yeah, Bookbub have agreed to feature the Teleporter (Feb 6th) for one day only and internationally this time including the US market. This is fu**ing huge. You’ll hear more about such things soon! Awesome job to those following me, buying my work and reviewing it – all of that helps big time!

But wait there’s more…

Earlier that day we got this wonderful review for The Ghost Beside Me. Things are looking up!

And we shall finish with a little nostalgia. Going out used to be a thing, now I’m inside all the time… Stay safe and thanks for scrolling folks!

Weekly Writing Inspiration #26

It’s that time of the week again where memes meet writing and possibly Inspiration. What a week it has been…

No more words required…

The Governator saying it how it is!

Stay hydrated folks

These days thinking about life is dangerous…

Radiators or buildings, what do you see?

No pain no gain…

Don’t care how old this line is or how old Airplane is, it’s a hilarious film…

I made this meme myself…

Actual Inspiration things…

I made this one too…

If you wanted to check out my prose then ‘The Ghost Beside Me’ can be grabbed by clicking on the banner banner below

And here are some glowing words for Cemetery House from fellow author Sarah Jayne Harry, check out her site here…

You can grab a copy of Cemetery House via the banner…

And that wraps up another meme sharing opportunity, stay safe all…

The Culture Beckons…

That universal existential struggle for book reviews has a culture within that I aspire to change. Not by activism or even force – I grew out of shouting about things in my twenties but it appears most authors shine their light forwards into the murk without realising what they could carry on their backs to aid that journey.

I’ve blogged recently about ‘Changing the Culture’ and that Culture simply put is fostered by an indirect unawareness many authors have when it comes to giving out reviews. While many get too caught up trying to get reviews there aren’t enough authors that realise giving them will eventually provide reward to their own efforts. To be successful in any industry you have to give and contribute towards it so the next time you feel that struggle for reviews, ask yourself when was the last time I contributed? Me – I base my whole presence as an author on supporting others and specifically reviewing their work is an effective way to show that.

I’m pretty sure if every indie author reviewed 5 or so books a year, that universal existential struggle would be filled in part. It’s commonly known by authors that many readers just don’t think to leave a review of a book and it can be so frustrating. These regular folk are never ever going to know how important reviews are to us creators, especially indies. So my thinking is maybe the creators need to do something about it. You can sing from the hills for readers to leave a review but they just won’t hear, so that song needs to be concentrated towards the writing community – people who know and supposedly love books should be putting in way more energy to supporting them and not just their own. As I said this isn’t an attempt at activism or even my version of being controversial, it just baffles me seeing authors complain when they haven’t reviewed someone else’s work and then wonder why nobody is reviewing theirs.

My up coming self help book is going to carry that message – leaving reviews for other authors works is the best way you can grow your presence online and come across as genuine to the point where it will market you and marketing yourself is way more important than marketing just one book. That whole change the culture thing is just one of the many themes I look to carry with this guide book while more importantly helping those in the arena. You’ll hear much more about it soon. This blog and my authoring career took a huge turn when I started reviewing books regularly back in 2018 and I haven’t looked back since. Views, follows, book sales and of course reviews have all increased since then.

So writers, many books have you reviewed recently?

Weekly Writing Inspiration #25

Whoa, its the 25th edition of sharing memes and some writing inspiration. That’s awesome and so are you for supporting it. Let’s dive in…

Doing the best work here

Loved her first album…

‘Flying turtle…’

Caption: Folks who don’t use dark mode…

That’s better…

Hmmmm

Writers will appreciate this..

And maybe this…

Shrek is love…

Ha…

Dogs, they know all…

I should get a dog…

If only….

Thanks for tuning in folks. See you in the next one!

Why I write…

Many of us create to beat the blues,

So don’t blame me for the two star reviews.

Something I might have made way back when,

Are possibly words I’ve moved on from since then.

Although it may still be a piece of me,

Publishing it to the world set it free.

There will be a thousand days of ‘thinking it through’,

But that writing gave me something to do.

My stuff may never be your cup of tea,

But I wrote it for me, not for you…

Yeah, it might feel a little passive aggressive but don’t judge, it’s not aimed at anyone in particular. I found this in my notes while having a clear out of half written notepads so I thought I would share it. I thought I had already put it up on here but couldn’t find the post anywhere… It captures a certain mood most creatives go through after releasing their work into the world.

2021 Goals

Things never turn out how you expect. The unexpected has fuelled every moment of my life in both good and bad senses. Now we stand with the smoking wreck of 2020 at our backs although for now it’s going to feel more of the same but as an author and blogger I am always sowing seeds and harvesting what I’ve laid down previously. Carrying on through whatever has its rewards and last year was good to me.

I tend to keep most things coming rather close to my chest until they are guaranteed, this year, like so many before is going to be a big one. Every year I put a list of the things I want to achieve up on a wall and get to work – this post is that. At the close of this year it might be cool to revisit this list to see what I achieved…

In 2021 intend to do the following as an author and blogger:

  • Read and Review 43 Independently Published Books
  • Draft at least one book – I’ve got a few ideas swimming around…
  • Release my self help authoring and blogging guide book
  • Interview way more folks on here
  • Sell a boat load of books and promote them
  • Edit and finish the last Darke Book – perhaps publish it also
  • Get 10,000 Tweet machine followers
  • Find a publisher for a novella I wrote last year
  • Kick 2021’s ass…

Hopefully the world is going to slowly emerge from this dark cloud which has seemingly shrouded everything. Right now we are driving towards daylight. There’s hope. Wishing you all the best for this year. Stay safe. Rock and roll man…

All I know…

Forwards is all I know. It’s probably my greatest coping strategy and my most powerful weapon against anything adverse in this life and believe me, adverse is understatement when it comes to describing 2020. How we cope in situations life throws us is our true measure. Much of what I do involves thinking on my feet and going with it. There is no short term planning, it’s just me going with instinct and trusting it will stick. When something does stick. I just go forth with it. That’s how I got here, a road behind paved by supporting and being supported by others. There’s gold in supporting others, not a physical kind but the kind that means more than fortune.

Figuring out this whole blogging and authoring deal is half the battle. This year provided an opportunity to go forward continually. That ‘Keep Calm and Carry On’ is gospel to me, when they said that all the way back during WW2 they knew what they were talking about. All this uncertainty shrouds the true opportunity and that opportunity is carrying on through anything and everything. Even when we don’t know if we’re really going to win, what is winning these days? Survival is winning to me, it always has been.

I’ll be taking everything I do into next year and beyond. Truthfully it’s kept me going emotionally and physically. To have purpose and to find purpose is to truly live. To live is an awfully wonderful adventure. See you in 2021, no doubt I’ll be going forwards, it’s all I know…

Weekly Writing Inspiration #24

We’ve made it to the final week of 2020. While some of us come out of Christmas booze comas the memes are still going strong. Let’s dive in!

While Old Lady ‘Rona is still going to be around for the foreseeable, this is sound advice..

It’s important to do most of these things…

Finding a jacket that fits after that long will be a challenge…

Reminds me of Mexico, that was a trip…

I’ll happily admit, I tried the iphone once and once only… (fella in the back air guitar?)

Because we’re all worth it!

Ha, I laughed followed by being disturbed…

Well, see you in the next one, and hopefully a better year…