Bookbub Ads – an abject failure

Here at the Hall of Information we are always on the look-out for proven techniques that work on the subject of book promotion. Even though this operation is small, we still try our best to pass on all experiences and results, good or bad for the greater good of fellow wordsmiths looking to get their work out into the wider world. Well it was only a matter of time until a bad one came along, or shall we say a ‘not so good’ one. Right now I’m not angry, I’m just disappointed…

This week I took a dive into the complicated, convoluted world of Bookbub advertising. Now first let me determine that this is not the ‘featured deal’ advertising you can apply for which they will probably reject, but in fact another service via their ‘partners’ site. Anyone can pretty much sign up and get advertising straight away or so they say. 

You are asked to fill in boxes with your book’s URL, and the whole thing is pretty standard if you are comparing to other advertisers. But then it gets a little complicated as you are asked to find an audience who will potentially click on what is essentially a thumbnail sized pop up that will appear in their inboxes the next time Bookbub sends them a circular. This is essentially what the advert is, a small pop up of your cover and 60 characters to hook someone into clicking on it. Did I hook someone? Anyone? Just one person? Find out below…

It isn’t really explained whether broad or specific audiences are preferable. Specific would target individuals most likely to buy I suppose? When I reached the green area it suggested I’m on track (unlike the example below) and so after putting a few Darke Blood related author tags and genres into this targeting thing, it seemed to be happy.

borad

Next you are asked about date ranges, budget and then of course more complicated things known as ‘Bid’ which is an impressions based of clicks budget – again very convoluted for the layman author looking to sling a few ebooks. I selected a continuous option because the ambition in me just imagined the sales rolling in…

So after fudging around with the figures – figures I cannot show you because Bookbub have already deleted the campaigns I put on pause – I was ready to go. My first campaign looked a little like this…

Daily Budget $15 

Bid ‘CPM’ Budget $9ish 

_________________________________________________________________________________

dfw-lh-db-cover-ebook

 

There are more than shadows lurking in the darkness…

(Imagine a jazzy background)

 

 

Buy now

 

 

______________________________________________________________________________________

I guran-damn-tee somebody who stumbles upon this here post, even in ten years time will click on that buy now button, but when my ad ran for 24 hours, with over 200 impressions, not one person clicked on it…

Ok, so maybe it was me, not being able to navigate the system probably. So the very next day I tried again, and changed a few things. By lunchtime I was done. No clicks and me left wondering what I did wrong, like everyday… I don’t have time to figure out over complicated advertisement algorithms, and maybe you do, but I’ve got books to write.

My total spend on this abject failure was $17.69 and I know for a fact I can get book sales for less than that. In fact I have, with my Bookbub featured deal last year I spent $86.00 and sold 66 books that day. But the many other promo sites I’ve used have given me a way better return.

My advice would be to go elsewhere. Of course my book promo lists/results can be found in the many posts I have put out there previously. Here are a couple of recents:

Book Promo Results March 2020

Book Promo Results September 2019

Final Thought: 

Straight after I was done failing at Book bub ads, I cobbled together this little mock up via an online photo shop site. Seeing as I just got a fresh review, I quoted it and then put it up on the Tweet machine.

Image

As you can see the results are 3 times better than bookbub ads, and not a dime was spent…

tweet

The moral of the story, not all advertisers work, and neither do I… Be wise with your money and don’t just dive into something…

Swimming in the sea of self published books…

With the emergence of self publishing or indie publishing the world isn’t short of books right now. Writers everywhere are all looking for the same thing and so the marketing techniques are quickly becoming tired.

The ‘Free to download’ promotion has a shelf life and if everyone is doing it then there’s no value to such a deal. Readers might even see more value in priced books and so the marketing situation spins.

The Boy On The Sea Of Books

Reviews don’t actually carry much value. I have a liberal amount and even with few reviews my books still sell as much as those with more reviews. Its all about reach.

I’ve been public with most of my marketing efforts but even major companies omit recipes or ingredients. So yes there are few cards I hold to my chest, this ain’t charity. you know…  Many writers come to me and my resource page. They use the info and move forward, sometimes rinsing and repeating. That’s fine for a time but everyone with content must find their own ways of reaching their own market eventually. Find your own tribe.

Much of my advice adopts a ‘help all’ style but this will only take one so far; trust me I’m the first to use this stuff so I know.

Finding new ways to create reach is called innovation. And in the social media world which is rammed full of writers all looking for the same thing it does feel like we are swimming in the sea of self published stuff. My marketing strategy has always remained for as long as I am an indie author and that is to focus on selling one book at a time to one person at at time.

Eventually some of those ones return for another book and another – my next pillar of marketing – create more content which is then galvanised by me being active in the writing arena by reviewing books and giving back. Those three marketing strategies may not sell large amounts of books but they sell a satisfying amount and the circle of books is complete in my eyes.

I read a lot because I want to be able to write well. Professional athletes probably watch their own sport as much as they play it -the ones who want to get better do anyway….

This is an eye of the beholder situation and always has been…. Don’t be disheartened for single figure sales, they all count.

Do you have any unique book selling ideas other than just making your book free to download? 

 

 

 

 

 

 

 

 

 

 

 

 

 

Erase history, erase the lesson…

France – June 10th 1944 

On a sunny Saturday in a rural farm village known as Oradour-sur-Glane 642 innocent people were massacred by the German 2nd Waffen SS Panzer division. They just turned up out of the blue that morning. Women and children were herded to the local church and then grenades were thrown through the windows. The men were split up and put in the many barns that surrounded the area. Those barns were set alight and any one trying to escape were immediately shot. The small peaceful village was then practically levelled by German grenades and fires. A harrowing tale of unnecessary violence toward fellow man. War has always been the same and the survivors were less than 10.

Instead of bulldozing the wreckage, it was decided that a new town be built very nearby and the current remains left as a reminder, as a monument of the harrowing destruction and loss of life war brings upon this world. And trust me, I know this because I have been there twice, and it’s poignant, quiet and sombre. You can feel the atmosphere among the silence. The still charred stone of buildings along the high street. A doctors car still left with it’s door open, rusted and sunken into the ground. The church, now without a roof or stained glass in the window frames. Bullet holes in the walls and many more plastered over a WW1 monument. The museum that straddles the monument puts everything into context, without it, maybe the place would be wrongly conceived as just a ruin, because new generations forget, but within those crumbled bricks and a growth covered tram line is the truth of what history really serves, a reminder and lesson of where humanity went once, and a hope that we can learn from it.

Oradour-sur-Glane, France: Remember. – Rick Steves' Travel Blog

Statues fall and so does the lesson…

Every now and then a moment in history moves many people toward a desire for change. As humans we should always be trying to better ourselves. Regimes fall and over time they are forgotten mostly, or at least their context is. Those people who died on that sunny Saturday are forever immortalised by the wreckage of their home which serves as a monument. If the French authorities were to tear down this monument, or if a mob of protesters looking for change suddenly invaded it, then there would be public outcry.

I see the news and what is going on right now. I can only think the same thing when I see these mobs tearing down statues, some of people who serve important moments in our history. There is no thought, just spray paint and tear it down. Of course some of these statues represent people and a time far gone. Slavery or even genocide, people who probably shouldn’t be paraded in public places, but removing that statue and that name entirely is erasing history. Erase the history and you erase the lesson and again we lose our humanity. 

Not for one moment should you think I agree with these statues and what they stand for morally once upon a time, I agree that they should stand as a reminder of where we were and where we are now. Like Oradour-sur-Glane in 1999 they opened that museum and gave everything some context, because people of that age were rapidly passing away, time takes away good people and memories of a certain time.

Put these statues in museums with some context beside them. People have lost reasoning because there is no context and they are desperate to see something done. Why is there a statue of this person? And more importantly why was it re homed to this particular exhibit.

You keep the history, you keep the lesson and eventually you reinstate humanity. I know what happened recently is terrible. And Black Lives Matter very much so, even more now than ever because racism needs to be stamped out and we can only do that via education and history. I’m 100% with everyone who’s feeds have become activist feeds recently, keep flying that flag, keep being proud to call bullshit on racism, but remember the history that got us here and view it in the context of modern day. This year alone has been the true test of humanity and we need it more than ever!

Darke Blood 3 year ‘Book-iversaire’

It’s been three years since Darke Blood was released. The reason I acknowledge this milestone is because during the writing process of that book I firmly believe I hit the point of no return on the road to becoming a writer. And plus in life, you should celebrate the little things… image

Now I firmly believe a true writer isn’t just someone who puts together one story and a bunch of concepts to then throw into the world. A writer is someone who can fashion a story from very little to create a lot multiple times. One book isn’t enough to find yourself as a story teller, but two, means it was no fluke.

I could lather it up with this artistic talk but I’ll just admit ‘Darke Blood’ was a pain in my ass to write and put together. 2016 – the year I drafted it was a tough year, I had bad sciatica, I was getting used to working shifts (albeit badly) and all around the writing stuff didn’t seem to be flowing. A few times I almost dragged DB to the recycling bin but now I don’t regret persevering once. Digging deep in times of struggle comes with reward and that’s what I got with ‘DB’.

It has become my most successful and most critically acclaimed book. Yes there a few moments where the story is a bit ‘out there’ and trust me I know it’s not perfect, but it’s good enough to immerse a reader and that’s what story telling sometimes needs to be. As book it must have worked and this one fashioned and shaped my tenure as a pensmith while also shaping the Order of the Following Series which it is now a part of.

You can expect more from the ‘Darke’ series this September as the follow up and sequel ‘Darke Awakening’ arrives which is also a crossover to Open Evening and Cemetery House. Currently I am drafting the third and final ‘Darke’ book which will cap the pentalogy that is the Order of the Following.

Happy ‘Darke’ Day! 

Stuff I’m watching right now to stay sane…

Ah yes, sanity, it’s an interesting subject right now and like the elevator industry for me it has it’s ups an downs… The truth is and although ‘governments’ are trying to get folks back to work and out of lock down, it isn’t over yet, not for a long while and personally I’m staying in for the near and possibly distant future. 

Just how am I staying sane every other day in this emerging world of being inside and sat on one’s posterior? It’s simple really, I’m re watching a lot of stuff that I liked in the past so here are a few recommendations that have been keeping me distracted from my own sanity…

Life on Mars – Series by BBC – Available via Netflix 

BBC One - Life on Mars

It’s hard for even me to accept that 2006 is over 15 years ago but facts and age realisations aside because Life on Mars is somewhat of a time travelling gem in my eyes. This is because the show has aged rather well and portrays 1970’s Manchester through the eyes of Detective Sam Tyler who is run over in the present day and wakes up there – it’s a pretty genius and ‘out there’ concept that works. Sam must survive life in the 70’s as a detective and find a way home.

There’s a level of authenticity about the whole thing and not to mention the atmosphere is captured well. Now I was born in the late 80’s but after watching it beside my Old man back in the day who left school in ’74, he can vouch for the authenticity of what is a police procedural show that captures the times and has a side serving of science fiction/Bowie-esqe weirdness. Because it arrived in 2006 there isn’t a lot of PC stuff which makes for more realism and if you do watch it, the show is dominated by a great performance from Phillip Glenister who plays the boozing, scruff snatching, say what he want’s DCI Gene Hunt and not to mention the soundtrack is golden!

The X-Files (Season 2) – Available on Amazon Prime 

Without doubt Sci fi television what not be what it is today without Mulder and Scully’s antics. I’m currently near the end of Season 2 and this show overall is still very watchable and stands up to today’s standards. Just the stand alone capers these agents find themselves in make for some great 45 minute escapism with a hint of the weird.

Amazon.com: The X-Files: Season 2: David Duchovny, Gillian ...

Spotlight – Netflix 

Although it’s not a show, Spotlight is a great film that has been on my sights for a while and so the other day I spent an evening watching what is a gripping roller coaster of deception and unravelling of truth. The film follows a group of investigative journalists in Boston who uncover the truth about a racket of sexual abusers in the Catholic church.

Spotlight (film) - Wikipedia

What hit me the most was how determined these journalists were in finding the truth. They weren’t looking to create a story, they were proper journalists – unlike many in the media we see today. It just reminds us how there can be responsible ways news can be reported as opposed to the fear mongering, bad news churning machines most outlets are today.

The cast is stellar, Michael Keaton, Rachel McAdams and Mark Ruffalo head up a great film and story which will keep you gripped.

The Walking Dead – Season 3 – Available of many platforms 

The Walking Dead season 3: All named character deaths

It’s such a shame this show became what it did, but back in the day in the earlier seasons this show had a heart and soul. It portrayed horror and the struggle of surviving. The characters and their arcs were like nothing we had seen in the genre. It was beyond a soap opera, it was an art that the actors wonderfully created. The acting in this thing has always been great and recently I have been working my way through what is a show that I keep close to my heart- up to season 6 anyway.

For those who have never tasted water from the walking dead well, try the first few season and you’ll understand.

Aliens – DVD 

Aliens (1986) – Deep Focus Review – Movie Reviews, Critical Essays ...

Possibly the finest hour of space action. Aliens is the blockbuster sequel to possibly the finest hour of space horror and they are both in my top 10. James Cameron directs what is both action and horror fused together by the unknown of what a small team of mercenaries and a survivor from last time face. The cast, the production design, the action, the suspense all of it still hold up very well today for what is a film that released way back in 1986. The extended version isn’t that much longer than the cinematic version so it’s worth a look. Of course Sigourney Weaver sealed her place in the action hero hall of fame. Watch it, you will not be disappointed.

And so that wraps up the things I’ve been watching to stay sane. What have you been doing to stay sane? 

Weekly Ramble #68

Many of us crave structure to be productive. We are worker bees after all and to be busy is to live and then this whole lock down thing happened…

I find solace in the two shifts I have to work every week. Even though the 5/6 days off is nice, work has always given everything else in my life a structure. While I left my home over the weekend for the first time in nearly a week I sighed in relief to just be out driving – where I get many of my writing ideas.

With the world seemingly closed, the roads are deserted apart from the army of truckers who are hauling everything to keep this world turning, shout out to them. Even with them on the roads, it’s quiet. Spring is in full force here in the UK and green has exploded everywhere. A part of me wants to see trees take back their rightful place along with many of the critters who are crossing streets more than people.

Quarantine and self isolation is hard and it’s weighing big on us all. I must stress to you all even while it is distracting, you have to stay busy. Immerse your mind in something, my Mrs is taken up crochet while on furlough. Learn a new craft, try something new or I dare say it, read a book. My sales have near enough tripled over these past few weeks. We’re all indoors, hopefully away from harm and so use this time.

Self care is a big deal right now. Stay away from the constant droning of news which is just churning out numbers right now. Put the news away for a while and realize apart from staying in there isn’t much else you can do in this fight, but staying distant is enough for now. We’ll get through it. The storm will pass and the story will continue. Anything and everything is what it will take, do that.

Hope you are all staying safe. Have you tried anything new?  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Open Evening is FREE to download!

TODAY ONLY MY DEBUT NOVEL IS AVAILABLE ACROSS THE WORLD FOR FREE!

Open Evening is a fast paced thrilling tale of survival that will see you wanting more!

Brief blurb..

‘Luke Hartford struggles to fit in at high school and we all know how hard that can be. After a vivid dream shit really hits the fan and it’s no longer about fitting in, it’s about staying alive because his horrific vision comes to life…’

Links below: 

dfw-lh-oe-cover-ebook

What are readers saying about Open Evening? 

“Here we have non-stop action with an unlikely band of characters, there are seriously high stakes with times where I was kept on the edge of my seat.
This definitely exceeded my expectations, it’s so addictive…”

 Feed the Crime Blog

“Once the action kicks off it continues until the very end. There are tantalising backstories teased at for some of the characters. There is more going on than we truly understand. But what we do see is our motley crew stepping up to the plate, and shaping up to become just the people needed to try to save the town. The big question is, can they? And can they survive becoming heroes??”

Mullen Crafts Blog

 

Links: 

US and International

UK 

Canada

Australia

India

 

 

 

Lock down Survival Binge-watch Recommendations

I love me some good TV and the longer a series is the better. Call me a character development buff because I am, and seeing as many places all around the globe are facing lock down situations this is a perfect opportunity to kick back and watch some good shows!

Here are my binge watching recommendations for surviving lock down!

For a show that started way back in 1993 you would have thought as a 90’s kid I would be down with the X-files but the truth is (no pun intended), I have only just started watching it!

Image result for the x files

Now my Mrs finds the show’s theme a little eerie and vividly remembers being scared by the Simpsons X-files episode (which was awesome too) but I will admit this show is great and even for something on the more retro scale it holds up quite well.

For those who haven’t seen it, here’s my upshot…

‘Fox Mulder’ (A young David Duchovny) plays a ‘believer’ of a Special Agent in the FBI who spends his time investigating the macabre to the paranormal and everything else in between. These investigations are known as the X-files and Agent ‘Dana Scully’ (an even younger Gillian Anderson) is tasked with finding out if the x-files is a viable resource in the FBI while inadvertently being swept up in the storm of belief.

Their on screen chemistry works incredibly well and very early on they become good friends, their partnership carries the show in what follows a monster of the week formula (anything and everything in sci-fi) while also delving into a longer ‘the man is always watching’ type story arc.

The main selling point is that the X-files is available on at least one platform wherever you are in the world and the amount of episodes (8 series worth) is a sure fire way to spend lock down and survive it! 

We’re going to continue with the Sci-fi theme and look at what I consider to be the best ever Robot fiction show and possibly story…

Image result for westworld

Westworld ticks nearly every damn box available for a show with such a high quality. I was blown away by the first season which introduces us to a distant future world with a living, breathing and gun toting amusement park; hence the name of the show.

Guests pay money to basically live and stay in a Red Dead Redemption type world; they can befriend people, go on quests and pretty much do what they like. The world is populated by ‘people’ who are in fact very real looking robots and this is where the performances grip you.

Evan Rachel Wood is exceptional in this as ‘Dolores’ and for television it’s an all star cast including James Marsden, Thandie Newton, Jeffrey Wright, Ed Harris and the one and only Anthony Hopkins who brings a master class level of acting to this show that explores the morality of robots in confinement who are forced to do everything over and over again.

Image result for westworld

Evan Rachel Wood

The first season is just the tip of an incredible underbelly with twists and turns but most importantly, revelations! Even for those who think sci fi isn’t their cup of tea, the performances and story will grip you, trust me! 

There are currently 2 seasons available with the 3rd currently being broadcast over the next few weeks!

We’re going to take an almost swerve in another direction now and head into true crime which is a genre if done well that I cannot look away from.

Conversations with a Killer: The Ted Bundy Tapes sheds a brand new murderous light over one of the most infamous serial killers of the 20th century. This show also introduces it to a brand new generation of folks like me who was born the year (spoiler alert) Ted Bundy was executed…

Image result for the ted bundy tapes

The tapes consist of interviews Bundy did while on death row as he reflects on a life that involved brutally murdering many many women. For a 4 part series it manages to cover in detail his chronology in doing what he did. It’s stylishly cut and put together with archive footage and interviews that make it a chilling but ever so addictive binge watch!

Available on Netflix this one will distract you for a while! 

Image result for the devil next door

Continuing with the Netflix documentary theme this one you’ll find to be absurd and a little bit harrowing because the Devil Next Door is like something from a film but it actually happened. Quoting the google (because this pretty much covers it), a Cleveland Grandfather is brought to Trial in Israel, accused of being the infamous Nazi death camp guard Ivan the Terrible…

Trust me when I say this one is addictive, gripping and of course it pays homage to the so many people who faced atrocities during WW2 who still deserve to be remembered for what they went through. Here’s my full review… 

It’s not all Netflix originals or HBO because here at the Hall of Information we have to give credit where credit is due and AMC have put together some awesome shows over the years. Even if it has fallen out of favor from me The Walking Dead is a binge watch institution and I am going out on a limb to say, just watch the first 5 seasons…

 

Image result for the walking dead season 3

The characters, the setting, the special effects, the story and hell the theme song along with everything else cannot be faulted with the first 5 season of TWD. Considering what’s happening just outside our windows this one will capture your imagination and heart.

Seeing as the amount of time we’re all going to be in lock down may change, you shall probably be seeing more television rec’s quite soon! 

Have you got a binge watching recommendation for lock down?

 

 

 

 

Its going to be alright…

Watching the news before bed isn’t a good idea,

The media and their tactics will fill you with fear.

This whole covid deal might take quite a while

So dig deep and find a reason or anything to smile.

Play games, read books even connect online,

Reach out to others and we will all be fine.

Some folks are going out hoarding more and more,

Too ignorant to realise this is our own world war.

It’s up to us to protect the generations of old,

Because as kids it was our hands they would hold.

To survive we’re gonna need to fight,

Then I think, it’s going to be alright.

 

 

3000 Tweet Machine Followers Special!

Celebrate the small victories in life, or in this case quite probably a big one because my tweet machine following just surpassed 3000 and that’s an achievement!

3k

This special post is two things:

A thank you, a huge tip of the cap sized thank you. Seriously if it wasn’t for the Writing Community and Blogging Community this wouldn’t have happened, and everyone else who has joined me since 2013 – cheers…

And…

How the hell did I do it? 

(A self help seminar that will help you get more tweet machine followers…)

Pull up a chair my friend and let me tell you how I did it. Now some of ya’ll might have way bigger followings than 3k but even if you have more this is some solid and proof tested advice for tweet machine success.

Apart from stumbling my way through a series of trials and errors there is a formula to getting people to support you even if it is ‘just a follow’. These ‘just follows’ eventually total up to something much more and so here’s what you got to do…

  1. Get yourself a human looking profile picture. People like real people. It’s genuine and honesty is probably the key to all of this. Don’t hide that pretty face of yours…
  2. Bio – Be honest, be friendly, tell the world what you are about and what you stand for. Be inviting and convince folks you are likely to follow them back just out of politeness…
  3. Pinned Tweet – You must have one of these. Again it needs to show what your jam is and what you stand for. My current pinned tweet is asking the writing community for book recommendations and so it’s a celebration of what I stand for. It’s also okay to have your blog link, or your own book link – celebrate yourself!
  4. Engage productively. Every day I consistently comment on other folks posts with something friendly and productive or something I can contribute with. I also Like and Retweet that post – trust me this is huge for engagement and people will follow you for it!  
  5. It’s okay to unfollow. You want to keep who you are following and people who follow you in the same ballpark. Try and keep it even and folks that aren’t relevant, just unfollow them…

Everything else, is up to the tweet machine God’s to decide.

But just be genuine and friendly – that’s what social media should be used for.

Profile Picture, Bio, Pinned Tweet, Engage, Consistency and it’s okay to unfollow. Remember these steps and you’ll be on your way to Tweet Machine success! 

 

Peace out, thanks for following, rock and roll man!