Book Promotion Results – September 2021

I’ve been promoting my books again and for the first time I had seven to play with. It is my belief that the more books an author has, the more promotional things one can do with them.

September 2021 served as a milestone month for me as it is five years since my words first graced publication. It is also a crucial month for many of my books as their genres tend to pick up around this time of year and look at that – a promo tip in the damn intro, horror, thriller, occult, spooky, ghosts, gothic – all of these start selling rather well from Labor Day onwards – that’s a public holiday weekend over in the US and for me the spiritual beginning of spooky season.

Like all of my previous book promo posts this will look into my plan, my results, how I got them and of course the most important part of any book promo – the longer term results. That’s part of the reason why this post has only just dropped, exclusively first on Patreon and then to the awesome followers on my blog. Let us dive in!

Aim/Objective/Expectation

In any type of promo run its good to set out an overall aim while also setting a realistic or at least an achievable expectation but first of all and for beginners, what do I mean by promo run?

To me a book promotion run is when I advertise my books in order to sell them over a short amount of specific time. There are many inputs and ways to promote books and my process consists of paying for some advertisement every quarter or so while also reducing my prices to hook in new readers for just a few days. This quarterly or so method keeps sales from completely tanking to zero and while I am continually active on social media, newer readers are in theory always arriving onto my authory shores. I tend to sell books regularly via social media or mostly Twitter but not in huge numbers so I like a nice burst of sales every four or so months.

So on this occasion I would be running two price promotions simultaneously.

  1. The e version of my debut high school creature feature horror ‘Open Evening’ would be Free to download celebrating five years since publication, for one day.
  2. And the rest of my e books (6 others in total) would be reduced to 99 cents or equivalent for the whole of Labor Day weekend. In this category there are some books which are stand alone and others that are connected to ‘Open Evening’. Most of which are spooky season appropriate or popular all-year-round sellers.
The first copy of Open Evening has aged less than the author…

Promo tip: Setting one book for free and advertising it will bring eyes onto all other books if you have any. Time and time again I have sold other books on my shelf while another was free. Discounting these titles pretty much guarantees some interest.

My overall aim was to sell as many books as possible to try and make an effort towards paying for the advertising I was going to use.

The Results Pt.1

The results of an effective book promotion run will last for days after the initial advertising dates but Pt.1 will look into the results of the first few days. So first of all let us look at the total.

As you can see the blue bar represents the free downloads for ‘Open Evening’ which managed 377 in one day across 6 different territories.

So that day broke a new record for me personally. This is the first time all 7 of my books were downloaded in 24 hours and every other book on my shelf although discounted made paid sales on the next day also.

Paid sales for Labor Day weekend are as follows below with my newest release and self help authoring and blogging guide book ‘Consistent Creative Content’ being the top seller followed by ‘Darke Awakening’ my newest release after ‘CCC’.

131 Paid sales makes September 2021 the 2nd greatest month of all time for sales. The 1st being April 2021 – you can read how I got those numbers here.

Let us briefly look at some chart movement which is an often overlooked part of these promo runs because good chart movement equals more visibility from passing trade.

Seeing as it was my top seller of the weekend ‘CCC’ made the best progress by hitting #10 in the Amazon US Writing Skill Reference chart which is a huge achievement because this chart is super competitive. I’m talking authors who do TedTalk’s normally head up the top spots.

Overall. I was happy with the sales of this weekend which led into several days after of sales which we will look into soon. But first let me break down what I did to get these numbers.

Methods of Promotion

My biggest tip when it comes to advertising books is to invest money. If you want serious results then you need to advertise seriously by spending. This is probably why I do this every four or so months. These days, I let my royalties accumulate and put them into advertising. It is also worth noting that being an indie author isn’t my primary source of income so I can afford to make losses financially with these promos – but to me there are no losses, just opportunity to find more readers and gain more traction as an author in the market – that’s what I’m really paying for.

Here are the book promotion sites/services I paid for:

Open Evening‘ – Free Booksy Horror Series Promotion. Cost $65 and this gives you an option to link all 4 books in the series which I did.

Consistent Creative Content

Bargain Booksy 99 cents Promotion. Cost $30.

Bookrunes. Cost $25

The Teleporter

E Reader News Today – Humour Category. Cost $45.

Book Doggy. Cost £20

Total Advertising Cost: $185

As you can see my budget focused on evenly spreading the advertising. I could have run ads for every individual book but these three at the time were my most popular.

What else did I do?

Of course advertising via book promo sites is just part of my efforts. I also put out a blog post on here and various tweets throughout the weekend sharing various visual things. My Twitter following is over 15k which is a big opportunity for book sales. For those visual things I used these book banners in particular:

Book Banners are relatively easy to put together – I make my own using free stock imagers and Pixlr. Banners add just that little extra dimension to the visual appeal that may grab a potential readers attention.

The Books in my Order of the Following Series also have their own series page on Amazon – this helps for whole series visibility especially when one of the book in that series is free and the others are discounted.

Random Promo Tips:

Most book promo sites will ask you to include a brief description of the book that isn’t just the blurb. This is an opportunity to get creative and even mention that it could be a part of a series or that the rest of your works are currently discounted.

On social media think about terminology such as ‘For Today Only’ or ‘Exclusive Discount’. Stuff that embraces the gimmick of selling and stirs impulse. I always run a promo for just a few days to add a sense or urgency. Although Amazon will let you run a free promo for up to 5 days, 2 is enough.

Weekends tend to work really well post pandemic and so I like to include at least a Saturday as there is way more traffic online.

Existing reviews for a book really help sell more books – this is part of the reason why you see me put out a weekly Tweet saying how important reviews are. Most of my books have at least 15 reviews. This helps, big time!

The more books you have, the better things should be. Having just one or two books is much more of a challenge as readers tend to gravitate towards authors with more releases so get writing those books. This deal gets better with time.

The Results Pt2

Now it may seem like a paid quite a large sum to pay for some advertisement but all promo runs aren’t just about sales. Let us take a look at the most important part of a promo run – the aftermath…

From the 2 days before the promo and to the 8 days that followed I had at least 1 paid sale. This is 10 consecutive days of paid sales and new record. As you can see the rest of the month sales of the paid persuasion trickled in. Now if we compare it to the month previous…

The coloured bars may seem bigger but the numbers are drastically smaller for that month previous and this is just one of the things I am paying for with this promotion – extended visibility which in turn drives so much more.

September 2021 almost became another $100 royalty month and its not quite covered the cost of the promo but still a good portion of it has been recovered. Now let’s take a look at the wider scope in terms of royalties…

This 90 day graphic looks a little more promising but sales is not all that I am paying for because there is something else these promos drive and they are gold dust to authors and maybe worth more than a lot of money.

Reviews started appearing a few weeks after the promotional run, in fact 8 ratings for several different books came from this promo run which is a new monthly record and confirmation that this money investment was very much worthwhile. You can read a breakdown of the other reviews here.

Final Thoughts

Making money, getting more reviews, and sales takes time to master in the world of book promotion and this post is only just a snippet of years worth of work I have put in to figure all this out, that is without mentioning the work that goes into writing more books but, there is hope because this post above all shows that indie authors can sell their work and make money from it.

To me, book promotion runs are just a portion of what I do, perhaps even a small slice of a much larger cake that includes social media presence, blogging, reviewing other authors books and being a brand. There is always some work to be done in order to sell my brand and my works and remember that the more social you are on social media, the more someone will notice and eventually invest in you. Build trust and engage with others, that sells more than anything. Thanks for reading and peace out!

Let’s talk about… The Struggle for Reviews

And we thought selling our books to people who would actually pay money was hard. If that was the big victory then getting them to leave a review after is a whole different challenge so let’s talk about that struggle.

This post is partly inspired by a message I received over on Twitter from a fellow author struggling to get more reviews for their work. Of course, like all authors who approach me in need I did my best to provide some advice that is both practical and thought based.

I’m going to break down in detail the whole deal of that struggle to get reviews with a little overview, some story telling, some solutions and even tips on how to get more.

Initial Overview

I’ll admit now that there are no real quick fixes, like anything in writing, my advice is subjective but let’s all agree first and foremost that finding reviews is really really difficult. Over the years and through much struggle I’ve concluded that the reason why it is so difficult is because the average reader never thinks to leave a review. Back when I used to read Crichton or King novels way before being published, never once did it cross my mind that they needed my review and they probably didn’t on an individual level.

But now, we stand in a shiny new era of publishing and this new-ish social media self published indie generation have only really just emerged in the past few years (a decade at best), that is of course only a slice of the author pie as I would like to acknowledge anyone else published through traditional or smaller presses. Our struggle is the same, but only recently has it become so apparent because a lot more folks are self publishing and the spotlight from social media makes everything way more heightened.

Readers just not thinking to leave reviews is both logical and hopefully reassuring to you and that’s what this post is designed to be, an objective viewpoint to hopefully reassure and help. So, how do we deal with this struggle for reviews. We’ll get to the logical/practical soon but first comes the story which aims to reassure…

Read the rest here

Last Outlaw: A Western Sci-Fi Horror – Read Part 1 for Free

The once reputable profession of being an outlaw is dying with the times. I ain’t the type to use words of the finer persuasion but I know what’s what in this world and these times are getting harder by the day. Folks like me have got to work to survive. That’s all this is, taking from the lesser man or woman to live. Some call it crime, but I call it opportunity and there are all types of people who are struggling to fit in with this now civilised society including me.

First I watch, and if that opportunity comes then I take. Only after half a shot of whisky is it apparent to see the saloon I was sitting in weren’t anywhere near the normal standards. The people around me, all of them seemed on edge. I’ve been a newcomer in a thousand small towns but this one had something sinister hiding in plain sight, I could feel it…

Read the rest of Part 1 for Free via Patreon here.

Patrons will be able to read the rest as it releases each week.

‘Last Outlaw’ a Sci-Fi Western by Lee Hall – Coming Soon

The year is 1902 and aging gunslinger John Arthur is doing his best to survive times becoming more civilised by the day. That is whilst trying to guide his adoptive daughter Bethany ‘The Blade’ Mason to adulthood. After a troubling vision; Arthur must put it to the back of his mind as an opportunity appears in the form of three stagecoaches worth of gold. This life-changing haul just happens to be sitting in the bank of the small strange town known as Haddington but something monstrous lurks beneath the surface. Heist soon turns to horror forcing outlaw and law to align in order to survive the unexpected.

Last Outlaw: The ‘Haddington Haul’ will premiere on Tuesday the 17th of August via Patreon.

Part One will be FREE to read.

You can read more about Lee Hall’s Patreon here

7 Years of Blogging: Here’s what I’ve Learned

Writing books and blogging go hand in hand to me. They have done for seven years now and just last month I was notified by WordPress for reaching that milestone. Time flies I guess… This Hall of Information blog is the central pillar to all of my content and this post is dedicated to everything I have learned in that time. Before I dive in, let me just thank all of you, for joining me here in this space on the internet I call home. You support is very much appreciated!

Last year I put out a similar type of post which then inspired me to write a little self-help book called Consistent Creative Content. Here’s what I’ve learned in seven years of blogging.

Time

The major factor in all of this is time. If I could have incorporated that word into the title of ‘CCC’ I would have.

Blogging takes time, good results take time, finding content takes time… you probably get the picture. If you dedicate time to blogging it will eventually get better.

For those not sure where to start with blogging my basic tip would be to consider your blog as your own personal space to talk uninterrupted about any subject you wish. This brings me to…

Diverse Content – to a certain degree…

Many blogs including mine will stick to a certain theme when it comes to content. You probably won’t see a book blog talking heavy politics often and sometimes it’s good to branch out a little but my advice is to stay in the same content neighbourhood. While my Hall of Information blog started as a journey towards publishing that was fairly limited in what I could blog about. Since then my content has diversified within the realms of publishing. From indie book reviews to interviewing authors on occasion all the way to book promotion results and even just ramble posts that capture what I’m currently feeling. They are all in the same neighbourhood as my original vision but stretch a little wider in appeal. So perhaps trying new things is a good thing but…

New Ventures can take time…

Blogging for me turned a huge corner when I decided to take the plunge into offering Indie Book Reviews back in 2018. What happened the moment I launched that service? Nothing because it takes time to get the word out and build up a trusted reputation. Eventually indie book reviews became what I was known for but it started slowly.

This year I started another new blogging venture of offering space on my blog for guest posts and articles. Again hardly anyone applied but last month 8 posts were from guest authors who shared excerpts, their stories and even the story behind their story. Some of this stuff makes for great reading.

New ventures in blogging can take time but they’ll work eventually. In these two cases both offered an incentive. Incentives are the key to selling and now this month I have started a Patreon. As of right now the amount of Patrons I have is zero, but with a little more work I imagine some supporters will eventually arrive. There will be some more content soon, even some fictional stuff.

Leverage your social media following

Those who know me over on the Tweet machine will know my following has pretty much doubled in the space of a year. If you have a loyal engaged following on a platform you can turn their attention to your blog and drive them to it – this is part of the reason why my blog gets so many views these days. But how, well, this leads to…

Know your audience and write for them…

In July of 2020 this blog had 63 click through’s from Twitter, this year it has 394 and counting. This is because now I write partly for that Twitter audience of writers and bloggers who appreciate my guides and reviews. This already galvanised my existing blog audience which was bookish to begin with. For those with a small audience or none at all this is a fantastic opportunity to write about whatever you feel, if it captures your personality, eventually it will resonate with someone.

Blogging Tip: If you blog with WordPress the social element of connecting with others is already there as everyone with an account has access to a feed that shows you suggested blogs to follow – this is a great way to branch out at the start.

Guest content still takes work…

After nearly a year of pushing a lot of my own content out onto my blog I kind of hit a creative wall. While I still have hundreds of guides to come from my many experiences, I took the plunge in offering space for guest posts on my blog which has over 850 followers. Plenty of authors have since provided me with guest excerpts, stories and reviews but even that takes work. While I might have outsourced the creative element in guest posts, they still take time to check, put together and schedule. There is also a fine art to spacing out guest posts so my audience is not too overexposed to the same thing…

All content all the time may not necessarily work…

Simply, if you want to grow and grow quickly in blogging then produce more content but too much content might have an adverse effect as readers read in their own time so if you are posting daily they might not be able to keep up. Last year and even recently I would post up to 6 times a week which is great for views but the content ranged from reviews to rambles. If you do suddenly ramp up content, be aware of how your audience respond and they will…

Listen to your audience…

I don’t get a lot of comments on my blogs but most of them come from loyal long term followers. They are my bricks and mortar and I do my best to listen to their feedback and engage with them. In blogging most followers don’t unfollow so a follower earned is a follower for life most of the time.

Blogging is a craft to me…

Like writing I can show you to the door and even set you up afterwards for marketing but I cannot physically teach you to blog. That is something you have to find within and working hard to get better will pay off eventually. Your audience may start small but they followed you for a reason, give them something to come back to every week or day. Its going to feel like you don’t know what you’re doing for some time but give it time and good things will happen.

My favourite saying in all of this is simple; If I can do this, then you certainly can. Here’s to many more years of blogging and thank you all for being here day in day out to support my efforts. It really does mean a lot. I have some more quick fire tips for blogging over on my Patreon which is FREE to read at the moment and can be found here.

Peace out, rock and roll and to many more years of blogging!

The Power of Positivity on Social Media

Over the many years and through great trial and error on social media I have concluded that positivity is a powerful thing. Now I’m not talking about stapling a smile to your face for the crowd because when it comes to being positive online, that’s something that cannot be staged. But like most of the things I say that work on social media, they are no good unless I show you. So what do I mean by being positive – perhaps something one shouldn’t go shouting about these days out in the street without some context or a mask…

Some Context

Any victory small or large that you positively share with a social media following in a gracious way should be well received. How do I know that? Because I’ve spent a huge amount of time testing the waters and those stormy social media seas can be weathered by anyone; all you need to do is try and keep trying. But what do I really mean? All I can do is tell you my results that have worked and no, there isn’t any hack or magic formula to being positive online – you just have to show up and share.

But what if it feels like I haven’t achieved anything big or small to share?

That’s the wonder of being positive because it has multiple inputs. Sometimes it isn’t all about you and yes even I struggle with telling my ego that but, well-wishing is greatly received on social media. Just wishing your following a good day will resonate with someone and that resonation might compel someone to converse which is engagement which will turn into visibility and visibility turns into sales or follows or often overlooked – a good conversation and experience on social media. And remember social and media, they are named in that order to me for a reason – be social first, share media second.

Being positive on social media isn’t always about sharing results or victory but simply sparking an opportunity to engage and talk with another human behind the handle. So many users forget that or don’t even realise that. Just being on social media to sell things probably won’t take you very far unless you have a very mainstream and needed product or a bucket load of money to push your presence in front of everyone.

There are so many social media users out there who try to stir a reaction by being controversial or perhaps even spicy. I call that sort of thing bait and they’ll cast it out to the masses just to stir engagement – having been a reader most my life and present on social media for years, someone like me can see straight through it and none of that stuff ever really compels me to engage plus ultimately it is negative. Those who do thrive off negativity on social media will not last, no human can sustain negativity for long so be positive instead because sharing good things leads to even better things.

The Outlook is Positive

I know all too well that it’s hard having a lower following and for a long time it will feel like you are simply shouting into the void. Fill that void with positivity and it will answer back eventually. From sharing those smaller victories like a follower milestone, single book sale or new book review to simply wishing others a good day – humans are drawn to good news, good things and good things happening to you.

It fosters hope and if you give another person hope, they are unstoppable.

Practical Applications for Being Positive on Social Media:

Basic Tip: For those looking for a better reach, try using some hashtags. Most of the time the Hashtags I use are writing based like: #writingcommunity #authors #indieauthors #booktwitter #readingcommunity

There are even some mainstream hashtags that trend at certain times or days like: #mondaymotivation and #fridayfeeling

You can find more positive things listed on the original post which can be found and read for FREE over on my Patreon.

Those thinking about signing up will receive social media shout outs, coaching, a free book and will also get first dibs on my many guides coming soon.

Thanks for reading and stay positive folks!