Never did I think I’d know something well enough to see through it and realise there’s a culture that needs changing.Of course what I think like anyone else is just an opinion and not fact, remember that, but after many years of being published I’ve made an observation of something that I believe needs to be changed. Whether it be through lack of awareness or even lack of knowledge, all the way to ignorance, there is a huge step missing in the culture of modern day self publishing.
Nowanyone who enters any arena and achieves an eventual level of expertise might inadvertently change the culture just by enduring that journey. Some changes can be natural like evolution – a change nobody see’s but then some changes need a little encouragement.
Right now we are in a boom period for publishing, especially of the do it yourself persuasion. No longer are the gate keepers controlling content. The online world that has evolved and evolved again is driven by content and most probably these big time publishers and literary agents cannot keep up with starry-eyed story tellers who are pumping out thousands of books, their dreams, their visions brought to life before their eyes. Some are pure treasure and probably good enough for any pro publishers interest. Some might not be but are still a good effort anyway and contribute to the literary industry no matter. No longer are authors waiting to hear back from agents leaving them in limbo or having their work destined for the slush pile, in effect that slush pile is now on Amazon and it’s fighting back – it’s great, it’s richly diverse and it’s there for anyone.
There just seems to be selfless disregard for the industry so many of these published authors are entering, and I’m not putting labels on any particular group of authors but every day I see it, authors old and new blindly sharing the link, sharing the link, sharing the link and then getting down because nobody bought the book and let alone reviewed it. The cycle just repeats. That definition of madness comes to mind.
This culture of over self promotion and nothing else is something I have an ambition to address. Yes we all need to get our stuff out there but there is other stuff out there too and authors can promote themselves by supporting others. I choose not to address this because I am an activist, not because I am some kind of wannabe hero or do I even want to stir a debate, fuck debates online. I want this to change because in the past two and half years I have embraced and supported fellow authors probably more than I have supported myself, and the reward – more than any success I had before that time. It’s done way more good for me that I could possibly describe and I want that good to happen to others!
Just how do these authors think they are going to sell their own book if they don’t support books themselves? That whole being an island thing just goes round like a broken record. Authors looking for that quick fix to sell – there isn’t one. All they constantly want is reviews and sales – this is a just a marathon that never ends because no author will ever be satisfied with the amount of sales and reviews they get, but the truth is, this year for the first time in my life as I writer I felt satisfied. In July I broke my sales record and then I broke it again in September. I won’t be promoting my work with effort for at least four months now. I don’t need to, I’ve got enough and so my focus moves back home, to supporting other authors and a little writing. Why? Because I love books, I love stories and that’s all it needs to be. More authors need to love other books too. You probably have time to write one, so you have time to read and review a few, at least. Give back, trust me, just look at the graphic I shall finish this piece with. You can near enough pin point the moment I started supporting other authors.
I’ve been promoting books again, or at least one book anyway and so here’s a breakdown of the results, methods and hopefully something a fellow author can use because we all know marketing is hard… let’s dive in…
It’s important to start with some kind of plan or at least something to aim for when it comes to promoting books. For this promotional run, my ghost story novella ‘The Ghost Beside Me’ was going to be free for a few days before and on the day of Halloween via kindle. My aim, to get as many free downloads as possible during that time.
Although this is a great way of generating many downloads, my voice alone isn’t loud enough to tell everyone so I invested in some methods listed below.
Top tip: Promoting a Ghost story over Halloween in theory is a good idea. Some genres work better during different seasons. Another example would be my super hero comedy book which always sells better in summer months (northern hemisphere) as it makes for a beach read. Have you got a Christmas themed story coming up? December is closing in. Timing is important folks…
Strategy – how was I going to do it?
As mentioned I would firstly set the price of my book to free via Kindle Direct Publishing. If your e book is enrolled in Kindle Unlimited they allow you so many days every so often to make that book free for promotional purposes. In terms of target market, because it will be free, we were aiming for everyone – free books are more of a blanket approach in terms of targeting. There are some authors who insist they’ll never make their work available for free – you’ll probably never reach a larger scale audience if you think that way, no matter how special you think that book is…
How exactly was I going to reach as many people as possible?
Book Promotion websites that offer paid advertising. Websites listed below.
Via my social media following – 4k twitter followers and 500+ blog followers and 500+ Facebook page followers.
There are many paid and free book promotion sites that do a great job in reaching readers. When running a promo I would recommend using them and in my case I spread them out over the three days the book would be free. This is also a great way of knowing which sites are effective.
Top tip: When paying for anything online make sure you use a reputable payment service such as PayPal. There are also many authors like myself who will share results highlighting who are the better sitesso remember to do your research.
As you can see nearly 2000 people downloaded the book across 9 different Amazon territories over the 3 days. Day 2 was the most popular and we even got a number 1 chart position over in the US, so let us look at the methods I used in detail.
Methods in Detail
The following things made this promo a success:
Existing Book Reviews
Let’s face it, getting book reviews is a struggle but the one’s we get help immensely when running a promo as lot’s of traffic will be passing by your book page to see them. If there are just a few reviews that will increase the chances of that book being downloaded. In my case ‘The Ghost Beside Me’ had a healthy number of reviews in both the UK and US markets. This helped.
Book Promo Sites
The engine room of this promo was the sites I invested in to advertise and tell people about the book.
You can near enough pin point which promo sites were effective. Day 1 only got a handful of downloads.
The sites I used for day 1 were:
My Book Place ($25 Feature)
Book Reader Magazine ($10)
I would most likely not use these sites for this type of promotion again. For $35 I expect a little better… lesson learned and recorded for future use…
For Day 2 which yielded the brunt of my results I used the following sites:
Hotstuff Romance Free Friday Promotion ($15)
Book Angel (Free)
Freebookshub .co.uk ($15)
Book Bongo Book Bump ($9.99) 2 Day Promo
E Book Deals Today ($9.99) 2 Day Promo
Freebooksy Paranormal Romance Deal ($99)
From the results we can gather that the Freebooksy deal which was the most expensive and probably did the most work, but combining promo sites is a great way to spread the word. My advice, if you want maximum downloads be prepared to pay for the advertising.
For Day 3 I simply relied on the two day promos alongside a blog post on here and utilizing Shameless Self Promo Saturday over on Twitter. On Day 2 and 3I also put up a post on the Facebook Page. All of these posts included this book banner.
Top Tip: Get yourself a decent book banner to share your works on. I made this myself via Pixlr but you can get a freelancer to put one together over on Fiverr for a decent price and half the time. Book Promo Banners are an essential visual. Visuals result in sales. The same also goes for a professional looking cover. People do judge books by them…
This is all combined with the fact Day 3 was also Halloween. Here’s what my Twitter post looked like:
Top Tip: When it comes to Twitter, hashtags and getting people to engage are key. You can see on this tweet above I encouraged others to drop links while also providing incentive to Retweet and follow back – incentives and having something to offer are a must for successful engagement.
Factors for Success
So how exactly did I get the results I got?
Firstly I had a plan and an aim – to get as many free downloads.
The book had some existingreviews which helped passers by notice it.
I invested money in advertising.
I implemented and used my social media following with a post that included hashtags and incentive to engage,
It was the right time for a Ghost story promo – Halloween
Book Banners helped for the visual factor along with a professional cover.
Since the promo ‘Ghost’ has already received two new reviews which is a huge result but the results for a good promotional run will last a while after with page reads being tracked via KDP and possibly further sales. Overall for a stand alone short read that has only been out 10 months at the time of promo, I’ very happy with the results. This was my last promo of the year and a good one to finish things with.
My advice for anyone looking to promo their own work is to consider the factors for success listed above and of course combine that with your own expectation as there are so many other factors that help sell books – genre, what’s happening in the news etc. This takes time and patience, if you have those things, you’ll be okay.
If you promote your books a handful of times a year there’s no doubt your readership will eventually grow. Investment is the most important thing and not giving up. Thank you for reading, there is a stack of more useful information for authoring and blogging over on the resources page. That is until next year when the self help book arrives. Peace out!
Very early into this online authoring and blogging venture I learned that the American people are decent. No mater what happens today, especially if you are an American, remember that. Politics aside, to me you have always been supportive, loyal and welcoming. As people and whether or not you know it, that’s what you truly stand for no matter who represents you in office.
Some of my greatest supporters come from the USA. Some of my better interactions on here have come from American people. Even at the very beginning when I didn’t really know what I was doing and when I first put out stories on that outlaw site called Booksie, there were supporters then who still check in now from across the pond.
Perhaps with the coming result and even before you might need to hear that. So come what may, I don’t judge anyone on their politics alone and you American folks are always welcome here, with open arms.
What a week this is shaping up to be. I mean is this the run up to the final episode of 2020? We’ve got lockdowns announced left right and centre along with an election across the pond. It’s felt like one hell of a long slog to get here with March literally being three years ago, or so it seems…
While in an ideal world it’s fun to compare this present reality to one of our favourite or not so favourite shows (Game of Thrones, cough, cough…), in real life there isn’t the luxury of fading to black and rolling to the credits, or blaming the writers who secured a gig with Star Wars just before they started production of the final season…
Over here in the UK – or specifically England, we’re about to face a second lockdown. Having been there before and because so many of this blog’s followers are facing similar circumstances in other countries I can wholeheartedly say that with a lockdown comes opportunity. Now I’m not talking about the business shark antics that take advantage of someone else’s misfortunate – what do you think this is the 80’s? But when the first lockdown hit back in March I eventually realised people need content for a distraction. Because I had the time to focus more on producing content, the numbers, follows, book sales and pretty much everything went up. This blog has faced more success this year than ever before!
If you have something to offer in this world that will serve other people, offer it, especially now…
Those who can produce content, right now this is your opportunity, not only does it express the importance of you personally carrying on, but someone somewhere will appreciate your efforts. It’s a circle of well-being because for me expression through words makes me feel good and my hope is that those good feels are passed on to readers. The world is in a state of flux right now but those who can remain doing what they did before without endangering themselves are serving to preserve what will be left after this era has gone. We as humans have always looked to escapism to survive the crap that is happening out the window, be that escape for someone. You’ll find purpose in creativity and content trust me.
Carry on, write that blog post, produce that video, put out that tweet, review that book because you’ve probably got the time now, seize it because lockdown equals opportunity!
It’s Friday again and so with that in mind let us celebrate with some moderate to light humour in the form of partially inspirational but always fun memes…
The nap is and always will be an institution for me…
I feel as if only certain generations will get this one…
YouTube are really grinding my gears at the moment with the double advertising and then being torpedoed with built in sponsors….
Isn’t that all of us? And if you didn’t get the memo, wear a mask!
2020 has been a pretty awesome voyage of discovery in both reading and getting to know some of you. Long may this continue…
Inspirational writing moment of the week comes from this wonderful review posted by awesome blogger and big time supporter of my stuff Nicole from Mullen Crafts – a blog that you totally should follow and support, go now….
I reckon the trick is to not have a day off. I don’t think there has been a day where I haven’t been doing something bloggy or writer for a long time…
Okay I went there, but it’s true, damn true…
Well I don’t think it gets better than a duck in a hat so that is where I shall hang my hat and finish this here post. Thanks for tuning in, see you in the next one!
What’s better than one post about spooky season movie recommendations? Two posts about spooky season movie recommendations and because the moment I published part one I realised some worthy contenders were left off that list… so let’s dive in…
I regret forgetting to include this film in part 1 and arguably Final Destination has one of the most original premises there is in horror. In Final Destination there is no murderer running around yielding a knife or wearing a mask, there’s no ancient curse or ghostly apparitions. The killer in Final Destination is real. That killer isn’t a character but the inevitability of death and the plan it has for you. Just what happens if somehow you skip that plan? Well that’s what this film is about in all of it’s early 2000’s glory but even today this one holds up quite well. I’ll happily admit the premonition part of Final Destination shaped my work – the MC dreams his death and so therefore avoids it – this inspired my own story telling as the MC from my debut novel ‘Open Evening’ experiences a similar vision.
Final Destination and the tone it captures is something that has a place in my heart. Yes it’s a little absurd but the concept is both terrifying and wholly original. Those early 2000’s horror flicks make for some great viewing, trust me and this one is perfect for spooky season.
Okay now before you leave I know that Scary Movie is predominantly a comedy but it’s a genius comedy that still holds up rather well-ish today. Those Wayans brothers know how to make a comedy and consider the film a spoof/ meshing of ‘Scream’, ‘I know what you did last summer’ and the plethora of other teen thrillers of the time. The cast is stellar with many familiar faces and some moving onto bigger better heights thereafter (Anna Farris) so if you want something that’ll make you laugh out loud then try Scary Movie – they don’t make them like this any more. Plus even though it’s mainly comedy there are some spooky bits also…
This film ‘effed my shizzle’ up and by that I mean why the hell hadn’t I discovered it beforehand? Well apparently this one released in the mid 2000’s and seemingly passed everyone by. Why? I do not know but the film which is a factual re-telling of how they ‘caught’ the Zodiac killer (google it) is incredibly intricate, chilling and gripping. It focuses on the investigation and one man who moves up from newspaper cartoonist to full on book writer as he deciphers the Zodiac killer’s coding to pretty much solve the case. It’s quite a long watch but well worth it! And did I mention it’s kind of chilling also!
Now some of you may know I love a conspiracy theory, preferably the unsolved one’s and Devil’s Pass is a kind of found footage film that starts off rather well – probably why I’ve included it. Back in the early 1950’s a group nine people skiing out in the remote Russian mountains go missing and their remains are found in rather harrowing circumstances – that’s the true story part. This film does an incredible job of documenting what is now known as the ‘Dylatov Pass’ and those making the film decide to take a trip to the incident site through unpredictable cold weather to find out what happens. I mean would you bother? Predictably things start to go ‘wrong’ and well the film then unfolds. The truth is, I thought the ending to this film was dog shit, but the first three quarters pulled me in and so therefore it’s worth a look. If not just google Dylatov Pass Incident and thank me later.
It Chapter 1 (2017)
Although some will argue this film isn’t a full on horror and more of an extended version of the Goonies and partially I would agree it still makes for some incredible spooky season viewing. I love IT part 1 because of the story it tells between the ‘Loser’s club’ – a group of kids who aren’t popular and don’t have a lot going for them but they find each other. Of course there’s a demon clown running around killing kids also not to mention the wonderful photography and setting of Maine – Stephen King really does know what he’s doing! Although the running time is longer, it has nothing on the book so go check it out. Fun fact: I saw this film 3 times in the cinema. That’ll tell you how good I think it is…
Brendan Fraser is probably a name you haven’t heard of or for at least a very long time and I believe this film might be his best one. The truth is I saw this when I was 10 years old in the cinema and it’s rated in the UK at 12. Somehow I got in with my parents and brother, not only did this film partially terrify me but it also captivated me with gripping action, wonderful characters and a pretty well rounded story. The Mummy strikes the balance between thrilling and chilling with an ancient curse, gun toting action, archaeology adventure and Rachel Weisz. It has a cinematic charm paired with a wonderful musical score that I still listen to today – yeah I have a thing about film music… Trust me this one is perfect for Spooky season!
Well thanks for joining me for another Spooky Season Movie Recommendation post. You know at the very end of the month on Halloween you can expect to see my paranormal romance available for Free!
In a year where everything has appeared to weigh even more heavily than usual on our minds it’s critically important to talk about the subject of mental health.
Social media and the rise of it has also coincided with the apparent upward trend of those suffering with depression and anxiety. Perhaps this is linked with the constant need for instant gratification or likes for the overall fight towards being noticed. As a modern author I am a regular player on the social media scene and sometimes it takes its toll mentally. Whether it be from a bad interaction or a lack of ‘likes’, many times have I been pushed to the point of deleting apps and going dark for a while – that’s my coping mechanism sometimes and it can be referred to self-care which is the practise of preserving and protecting your own mental health in any way you see fit. Sometimes with social media and anything else that might cause some level of mental health trigger it’s best to take a step back.
While I’ve given social media a somewhat bad light initially, and yes it has many potential toxic and depression causing drawbacks it is also a truly wonderful tool for communication. Social media might be the modern wonder of humanity when it comes to reaching others and so with that in mind never before have we be in such a wonderful position to talk about mental health, not only to normalise it but help bring others out of the dark and stigma that its’s okay to not be okay.
From depression and anxiety caused from real world issues outside of the internet such as work, family, friends or just trying to navigate yourself through this world in which we live, all the way to that social media or virtual world triggered depression, I stand beside anyone who is not feeling okay mentally and I implore you to do the same.
Today is World Mental Health Day and while I cannot be with many of my friends and family right now, I’m still thinking of them.
To be perfectly honest I’ve been neglecting my horror/thriller passion since this year kind of turned into one but now October is upon us and for those like me who enjoy Spooky Season; let’s explore what movies I recommend to celebrate this time of the year…
I’ve been a fan of the Michael Myers Halloween saga for quite some time and it probably stands as my favourite slasher film series up to Halloween H20. Yes there probably are a few ropey sequels in that collection but the first one was also the first ever slasher film and it paved the way. Spooky season would not be the same without that piano tune straddled by the good old mask wearing knife yielding speechless murderer who stalks the leaf fallen neighbourhood of Haddonfield in search of kills. The concept has been emulated many times in cinema but without the same effect.
A few years back some wise folks decided to reboot the franchise but effectively started again by discounting every film that followed the original to pretty decent standards. I thought it was so good upon release I visited the cinema twice to watch this sequel that packs one hell of a kill count. Jamie Lee Curtis deserves an honourable mention as she returns and picks up forty years later albeit hardened by the trauma of the first film’s events.
Fun fact: The town which my debut novel is based takes inspiration from Haddonfield and also the name of the high school I went to called Harlington making the name ‘Haddintgon’ – cool huh?
Every attempt to create a scary film about an evil fish has fallen flat since 1975’s Jaws which holds up incredibly well for today’s standards. The evil fish or great white shark serves as just a side vessel for the story which is really about people being stupid and knowing there is a threat out there so don’t go out there – this sounds incredibly 2020…
The small town trope (which works in near enough every horror setting) or the quiet Island of Amity relies heavily upon seasonal trade in the summer and now a man eating shark could threaten that. The main character is new in town and also the Sherriff, he tries to balance local politics while taking down this threat which looms every so gradually in a film that is perfectly paced, characterised and overall quite scary. The sheer chemistry later on in the film between the three main characters hasn’t been emulated too often in cinema after making things all the more immersive. The shark, which looks kind of fake and was only used sparsely for that reason just heightens the terror. Don’t go into the water – it’s October anyway…
I’m a huge fan of found footage films probably because the concept of reality is heightened with in them. Over the years and since the Blair Witch Project some film makers have gone out of their way to make a film seem real and so comes along ‘Grave Encounters’ which is not only a found footage film but it also ticks a huge amount of horror boxes.
The film is a collection of footage all spliced together in continuity that relays the making of a paranormal investigation show called Grave Encounters. You see behind the scenes shenanigans from a highly likeable team as they put together the last episode of their first series, this one being a ‘lock in’ at a vast but mostly abandoned institution. The setting of this film is harrowingly perfect. Corridors upon corridors lay untouched from the primitive days of mental health care. Wheelchairs and gurneys lay empty, doors are wide open from the hundreds of cells, a bathtub sits unused – trust me they got the location bang on in this one! The first person view of this setting at night is one of nightmares.
You see all the usual stuff that paranormal investigation shows do, they even bring in a physic who is just a guy in shades and a leather jacket. For the purpose of the show, they ask the caretaker to lock them in overnight and that’s when it begins. You’ll have to watch it to find out, but trust me it’s worth a look and it’s terrifyingly awesome.
The Cabin in the Woods
For some this may appear to be an odd choice to include but to me the Cabin in the Woods is an incredible yet wonderfully fun film that turns every trope of the genre on it’s head. We like genre bending here at the Hall of Information and if you didn’t like this film it’s probably because you expected it to just be about a creepy cabin in the woods – that’s been done too many times before and even this film knows that.
Joss Whedon had a lot of involvement in this one, you can tell by the casting and the story telling which starts in one place and takes you to somewhere completely random and unchartered. It’s fun, outrageous and overall unexpected. Give it a try.
The Conjuring Series
Yep, the whole series that falls under the Conjuring umbrella is worth your time. I must start with a fair warning; these films are full of jump scares, but not the cheap jump scares you see in cheap horror, the jump scares in this series normally build to one with purpose and these films are well written, well paced and stand nowhere near the usual hokey-ness of the genre. From the first one all the way through to the creepy ‘Annabelle’ series and even ‘the Nun’; these films are chilling, thrilling and walk the tightrope of paranormal and possessions.
Fascinating Horror Youtube Channel
I might have a problem with being obsessed with true but horrifying tales and although this is not a movie it’s a recommendation because the Fascinating Horror channel over on YouTube is one I cannot get enough of. You can see from the screenshot below how many videos I have steamed into. From bizarre naturally occurring events to man made disasters that have truly chilling outcomes, this is a channel not to be missed. The narration style is clear, concise and well paced. Saying that the subject matter is also very well researched but a little fu**ed up also.
Over to you…
That wraps up just a snippet of stuff I’ve been watching so far but October is a long month so hit me up with any recommendations in the comments below…
Wanna buy a book? I mean through all of my marketing efforts, tactics and out of the box thinking if that actually works to make a sale then I will be both astounded and not surprised, after all the writing game is poetically ironic at the best of times…
It’s been one hell of a weird journey in getting this book onto the shelves, since 2018 when I first drafted it to now, we’ve all come a long way and then this year happened…
To be able to push through all of the adversity of this shit storm that is covid fest 2020 and have a book to hold in my hands for the 6th time is pretty fuckin special in my eyes. Although this story represents so much it stands as a statement that words, ideas and books cannot be beaten no matter what situation is unfolding outside our windows. Of course I am fortunate enough to be able to carry on and even more fortunate to have so many wonderful, truly wonderful people to support me.
The journey in getting this story out there was a redemption kind of deal way before 2020 and now it’s happened, I am truly happy with it. While I’m eating celebratory halloumi and writing this post, I can honestly say this whole writing malarkey was worthwhile
This year has hit so many people hard and the best thing I can do to get through to anyone is to create content for them and these days people are actually reading it. In my eyes the loyalty of readers coming back time and time again to this site is worth more than any book sale but that’s a slight digression from what is supposed to be a book selling post…
The book sale bit…
Tumbleweeds at the ready because whenever an author tries to sell their own stuff or even think about it everyone suddenly vanishes but you’re getting a sales pitch anyway…
Darke Awakening is the 4th book in my occult, monster, witch, vampire series called the Order of the Following. It see’s two separate story lines collide as they are set in the same universe. The first three books in the series are currently discounted to 99 cents and so now there are 4 books to get yourself into right in time for Halloween/spooky season. Just look at them below, awesome right?
Darke Awakening is an ambitious crossover which throws many different heroes, villains and those in between together in a tale full of twists, turns, revelations and darkness. Anyway it’s officially released today and so because some awesome heroes pre ordered it buying the book now would be very beneficial for chart positioning on Amazon. I am literally 5 sales away from my target. If this target is reached then this whole deal is a success, that can only be achieved through you, potential loyal reader.
Marketing the 4th book in a series that only a limited number of readers have bought has been one hell of a challenge but I think we pulled it off!
Either way September 2020 stands as my most successful month ever for paid books sales, this is before the release of this book. Just look at those numbers as of yesterday…
And because I will always be closing, you can expect a guide book to how I did all these things hopefully next year. I guess that’s this post done, the links for Darke Awakening are below.
Peace out, stay safe, let me know if you grabbed a copy and thanks for reading. Rock and roll man!
Ah promoting the books, I’ve done this a lot recently and we’re back again to share methods, results and all things about the promotion of books. This is also a sequel to another post I put out at the start of the month and this time it’s literal…let’s dive in!
The aim of this post/who is this for…
The main aim of this post is to share results of a recent book promo run by informing other authors how I did it. This is with a hope they can use this info to sell some books. Much of this stuff can be applied to books that are stand alone, series, fiction or non and for all authors of every level – the self help guide book is coming next year… For those not interested in the full detail or a recap from last time just skip down to the actual start of this post…
To set the scene, at the beginning of this month I promoted the e version of my thriller/horror ‘Cemetery House’ by making it available for free via Amazon. My main aim consisted of two objectives in this promo run:
1. To get as many free downloads for the book as possible + some discounted sales after.
2. To promote the wider ‘Order of the Following Series‘ it is a part of. The next book in this series (Darke Awakening) drops at the end of this month.
The results of this promo run were unexpected and again quite good. While I have shared the results in the previous post the numbers have gotten a little better since.
A good promo run will give books long term visibility after and drive sales, sometimes these sales come days or weeks later.
Updated numbers from part 1…
Free downloads of ‘Cemetery House’ during this run
Sales of ‘Cemetery House’ after the run @ 99 cents:
Sales of other books in the series during and after the run
Sales of other books in my backlist
Part 2 actually starts here…
Okay so part 2 and book promo run 2 of September 2020 would see the overall aim widen slightly, and with all book promotion runs it’s important to set out a clear aim from the start. Lessons from promo 1 meant that we know when advertising a book that is part of a series, the other books in that series will probably sell also. This time around, the newest book in the series set for release at the month’s end was also available for pre order.
Aims of this promo
The aims of this promo were as follows:
1. To get as many free downloads for ‘Darke Blood’ a vampire occult thriller which is part of the wider Order of the Following series.
2. To get as many sales for other books in the series which are discounted @ 99 cents or equivalent in major Amazon markets.
3. To drive attention towards the next book in the series ‘Darke Awakening’ which is also a direct sequel to the book being promoted for free and will be available to pre order at the time of promo and the hope is to actually get some pre orders.
Strategy – how was I going to do it?
Like the previous promo this book would also be available for free through two days but this time on a Friday and Saturday (18th and 19th of September). My choice to use Saturday was to coincide the promo with Twitter’s #Shamelessselfpromosaturday which in recent times has driven a lot more traffic and attention to my posts. The writing community of twitter is something you should plug into, especially for promotion and engaging with other like minded writers. My following is above 4k and so this works as a good free boost. You can see the results and what that tweet looks like below.
Of course one method of social media is not enough to amplify my voice to tell the world this book is out there and free so I would also put out a post on my Facebook page to 500 likers and a blog post to nearly 500 followers on the 2nd day.
My main point of attack in this promo would be as usual to use a range of paid and free book promotion websites that advertise a book using extensive mailing lists and their own sites to reach readers.
Lets look at how it went, then I can share which promo sites I used and what factors of success were…
Darke Blood reached #3 in the Amazon UK Occult chart.
Darke Blood reached #1 in the Amazon US Folk tales/ Myth collections chart.
6 of the ‘Darke Blood’ sales on this day were free downloads that overlapped while 6 were sales at 99 cents.
The best moment of Day 3 was a single pre-order came through for ‘Darke Awakening’ which means that all three aims were now ticked.
Analysis/Factors of success
This was a decent promotional run with exceptional sales of other books in the series most of which were from the US. There was a time when I had only sold 13 or so books in the US and now that figure has been blown wide open. To get a pre order for a brand new release is also huge, although it’s only 1, it’s better than zero!
A huge factor in getting all of these sales and the pre order is listing the books in a series together via Amazon. This boosts visibility big time, especially when one of them is free!
Sub Factor of Factor 1
Just before the promo I did a little sneaky and amended the blurb of ‘Darke Blood’ on Amazon…. This is what I put before the blurb…
Coming September 30th – the next book in the Order of the Following Series – ‘Darke Awakening’ Pre Order Available Now!
At the time of the promotion the 3 books in the series had reviews/ratings in the two major Amazon territories (UK and US). Established books with some reviews always do well when given away for free and those that weren’t free had a good amount of reviews also which helped. Reviews and ratings are useful for selling books as they tell a reader how good/bad a book can be. Getting reviews takes time and so do numbers like this…
Price is a huge factor in this whole deal and I’m not just referring to everyone liking a freebie. The two other books are both priced at 99 cents or equivalent and this helped, perhaps if they were priced higher they would have been downloaded less.
The promo of ‘Cemetery House’ which was covered in part 1 resulted in 4 new ratings on Amazon soon after which directly effected the decent sales of it during this run. This is proof that one promo run can help another.
For this promo I used a few sites that are UK based and this directly drove more sales in that territory.
Great looking professional book covers, investing money and a social media following are all factors that help books get sold. These days I also use book banners which I made myself but for a little money you can probably get some made professionally and they are a nice little touch.
As you can see the two free promos side by side. The first one was indeed more successful and the top factor for that was labour day weekend in the US – people were looking to probably enjoy their weekend with a book or two.
The graphic below with free sales removed looks all the more impressive. Not only does it show paid sales after and during the promo but to date this is the best month of sales I have ever had in nearly 5 years of being published. Context: Upon release of Book 1 ‘Open Evening’ it sold 41 copies in the first month…
Book Promo sites
This whole deal sits on the shoulders of paid advertising and book promotion sites who help amplify that voice so folks can hear you shouting about your work. These are the ones I used:
Bookbongo – Cost $5
Ebook Booster – Cost $20
Bookrunes Cost – $25
Freebooksy (Thriller promo) – Cost $40
Bookzio – FREE
Book Hippo – FREE
Book angel – FREE
As you can see I invested less money for this promo which may have effected it’s overall success but I’m only willing to spend so much..
Traction takes time when it comes to books. Over the years I’ve learned a bunch and partially mastered all of the factors that go into selling them. I still firmly believe the best way to market and sell a book is to write another and another until you have a backlist, so keep going writers! Whether or not a book is part of a wider series doesn’t seem to matter.
Getting that one pre order made the whole thing a little sweeter, selling a brand new title is hard especially when it’s the 4th book in a series but the launch is hopefully bolstered by that handful of pre orders. The purpose of this promo was to help establish more readers for that series, did we accomplish that? Time will only tell…
Thanks for taking the time to read, I hope you got something out of this post that will help your writing and book promotion journey. Peace out!