Book Promotion Results September 2020 Pt2 – ‘This time it’s literal….’

Ah promoting the books, I’ve done this a lot recently and we’re back again to share methods, results and all things about the promotion of books. This is also a sequel to another post I put out at the start of the month and this time it’s literal…let’s dive in!

The aim of this post/who is this for…

The main aim of this post is to share results of a recent book promo run by informing other authors how I did it. This is with a hope they can use this info to sell some books. Much of this stuff can be applied to books that are stand alone, series, fiction or non and for all authors of every level – the self help guide book is coming next year… For those not interested in the full detail or a recap from last time just skip down to the actual start of this post…

Previously…

To set the scene, at the beginning of this month I promoted the e version of my thriller/horror ‘Cemetery House’ by making it available for free via Amazon. My main aim consisted of two objectives in this promo run:

1. To get as many free downloads for the book as possible + some discounted sales after.

2. To promote the wider ‘Order of the Following Series‘ it is a part of. The next book in this series (Darke Awakening) drops at the end of this month.

The results of this promo run were unexpected and again quite good. While I have shared the results in the previous post the numbers have gotten a little better since.

A good promo run will give books long term visibility after and drive sales, sometimes these sales come days or weeks later.

As you can see the initial numbers were good…

Updated numbers from part 1…

Free downloads of ‘Cemetery House’ during this run

1,838

Sales of ‘Cemetery House’ after the run @ 99 cents:

6

Sales of other books in the series during and after the run

62

Sales of other books in my backlist

3

Part 2 actually starts here…

Okay so part 2 and book promo run 2 of September 2020 would see the overall aim widen slightly, and with all book promotion runs it’s important to set out a clear aim from the start. Lessons from promo 1 meant that we know when advertising a book that is part of a series, the other books in that series will probably sell also. This time around, the newest book in the series set for release at the month’s end was also available for pre order.

Aims of this promo

The aims of this promo were as follows:

1. To get as many free downloads for ‘Darke Blood’ a vampire occult thriller which is part of the wider Order of the Following series.

It’s not free currently, this is here just to display the banner I used…

2. To get as many sales for other books in the series which are discounted @ 99 cents or equivalent in major Amazon markets.

3. To drive attention towards the next book in the series ‘Darke Awakening’ which is also a direct sequel to the book being promoted for free and will be available to pre order at the time of promo and the hope is to actually get some pre orders.

Strategy – how was I going to do it?

Like the previous promo this book would also be available for free through two days but this time on a Friday and Saturday (18th and 19th of September). My choice to use Saturday was to coincide the promo with Twitter’s #Shamelessselfpromosaturday which in recent times has driven a lot more traffic and attention to my posts. The writing community of twitter is something you should plug into, especially for promotion and engaging with other like minded writers. My following is above 4k and so this works as a good free boost. You can see the results and what that tweet looks like below.

Of course one method of social media is not enough to amplify my voice to tell the world this book is out there and free so I would also put out a post on my Facebook page to 500 likers and a blog post to nearly 500 followers on the 2nd day.

He’ still in pain, like most authors

My main point of attack in this promo would be as usual to use a range of paid and free book promotion websites that advertise a book using extensive mailing lists and their own sites to reach readers.

Results

Lets look at how it went, then I can share which promo sites I used and what factors of success were…

Day 1

Darke Blood reached #3 in the Amazon UK Occult chart.

Day 2

Darke Blood reached #1 in the Amazon US Folk tales/ Myth collections chart.

Day 3

6 of the ‘Darke Blood’ sales on this day were free downloads that overlapped while 6 were sales at 99 cents.

The best moment of Day 3 was a single pre-order came through for ‘Darke Awakening’ which means that all three aims were now ticked.

Analysis/Factors of success

This was a decent promotional run with exceptional sales of other books in the series most of which were from the US. There was a time when I had only sold 13 or so books in the US and now that figure has been blown wide open. To get a pre order for a brand new release is also huge, although it’s only 1, it’s better than zero!

Factor 1

A huge factor in getting all of these sales and the pre order is listing the books in a series together via Amazon. This boosts visibility big time, especially when one of them is free!

Sub Factor of Factor 1

Just before the promo I did a little sneaky and amended the blurb of ‘Darke Blood’ on Amazon…. This is what I put before the blurb…

Coming September 30th – the next book in the Order of the Following Series – ‘Darke Awakening’ Pre Order Available Now!

Factor 2

At the time of the promotion the 3 books in the series had reviews/ratings in the two major Amazon territories (UK and US). Established books with some reviews always do well when given away for free and those that weren’t free had a good amount of reviews also which helped. Reviews and ratings are useful for selling books as they tell a reader how good/bad a book can be. Getting reviews takes time and so do numbers like this…

This is a stock image, not from my books….

Factor 3

Price is a huge factor in this whole deal and I’m not just referring to everyone liking a freebie. The two other books are both priced at 99 cents or equivalent and this helped, perhaps if they were priced higher they would have been downloaded less.

Factor 4

The promo of ‘Cemetery House’ which was covered in part 1 resulted in 4 new ratings on Amazon soon after which directly effected the decent sales of it during this run. This is proof that one promo run can help another.

Geographical Factor

For this promo I used a few sites that are UK based and this directly drove more sales in that territory.

Basic factors

Great looking professional book covers, investing money and a social media following are all factors that help books get sold. These days I also use book banners which I made myself but for a little money you can probably get some made professionally and they are a nice little touch.

Final Figures

As you can see the two free promos side by side. The first one was indeed more successful and the top factor for that was labour day weekend in the US – people were looking to probably enjoy their weekend with a book or two.

The graphic below with free sales removed looks all the more impressive. Not only does it show paid sales after and during the promo but to date this is the best month of sales I have ever had in nearly 5 years of being published. Context: Upon release of Book 1 ‘Open Evening’ it sold 41 copies in the first month…

Book Promo sites

This whole deal sits on the shoulders of paid advertising and book promotion sites who help amplify that voice so folks can hear you shouting about your work. These are the ones I used:

Bookbongo – Cost $5

Ebook Booster – Cost $20

Bookrunes Cost – $25

Freebooksy (Thriller promo) – Cost $40

Bookzio – FREE

Book Hippo – FREE

Book angel – FREE

As you can see I invested less money for this promo which may have effected it’s overall success but I’m only willing to spend so much..

Final thought

Traction takes time when it comes to books. Over the years I’ve learned a bunch and partially mastered all of the factors that go into selling them. I still firmly believe the best way to market and sell a book is to write another and another until you have a backlist, so keep going writers! Whether or not a book is part of a wider series doesn’t seem to matter.

Getting that one pre order made the whole thing a little sweeter, selling a brand new title is hard especially when it’s the 4th book in a series but the launch is hopefully bolstered by that handful of pre orders. The purpose of this promo was to help establish more readers for that series, did we accomplish that? Time will only tell…

Thanks for taking the time to read, I hope you got something out of this post that will help your writing and book promotion journey. Peace out!

‘Breaking the Darke Crusader’s Code’: The making of a book that almost wasn’t to be…

Some of the best moments come from the most difficult of circumstances in this funny old thing we call life. In early 2017 when I began to embrace the idea of drafting a ‘second book’ I never expected that journey, laced with internal creative difficulty and even physical health obstacles, to end up producing a book which is now my most critically and statistically acclaimed.

Of course I am talking about ‘Darke Blood’ which on the surface appears to be a vampire story, but in truth there is a hell of a lot more going on underneath the surface of just blood sucking creatures of the night. This post is a deep dive into the making of that story, and yes there will be some element of light spoilering with the intent more to advertise and spotlight the qualities of a book’s success that still fills me still with baffling but swelling pride. I’ve never really spoken about the process that goes into writing a book and they sort of get forgotten after being released. But what I went through to write ‘DB’ should be remembered, because it did not come easy and hence the swelling pride… 

Rule one in all writing: always embrace the good things that comes from it, especially the one’s you don’t expect…

image

Before the books that now make up my back list (I have a back list? even that baffles me sometimes…) there was a time where I exclusively wrote science fiction with a hope to query agents, get a book deal, get a movie deal and thank the academy for giving me  this here best original screenplay award. Let’s just say the experience of getting nothing more than a few good people’s attention, none of them rhymed with Spielberg was humbling and as a writer and person, I grew up and started again mostly from scratch.

It’s never too late to start again, or even start. Starting is the first step to anything worthwhile…just start okay! 

The feeling of dropping a project that saw zero success was liberating to say the least and even though I left those sci fi books behind they stand as a testament to how I learned to write. Post writing liberation came my first foray into the world of indie publishing with a book known as ‘Open Evening’ which had some ‘success’ but before even sending that manuscript to my editor, like always I was looking to what would come next.

With 6 months until ‘Open Evening’ would see the pen of an editor I decided to get into another story which eventually became ‘Darke Blood’. My divine wisdom told me after writing a creature feature chase story with heaps of action I needed to do vampires next along with a slower more mysterious and fleshed out pace. Like everything I write, it needed to have some differential concept to the last project and the whole vampire thing would also be a tribute to probably my all time favourite character driven show – Buffy the Vampire Slayer. 

What’s in a name?

Okay, so I’m doing vampires, that means the setting would need to be dark and shadowy, perhaps almost black like the night. This would tie in with the title and be both catchy and unique, something only someone searching for your work would find; and that’s a pro tip when coming to deciding title’s, make it stand out

There would be some kind of forest, one with trees where the leaves don’t fall and a town that’s small enough to realistically host vampires. In 2017 I was spending a lot of time in a place known as Iver Heath which is a neighbourhood surrounded by mostly trees and farmers fields. They have two country parks nearby one of them called ‘Black Park’ so in the beginning I just merged ‘Black’ and ‘Heath’ but it turns out Black Heath is an actual place – back to the drawing board but I was set on using ‘the Heath’ I just needed a word to put before it. Next came Dark, but as the history of the town began to spiderweb in my head, perhaps when it was established back in colonial times it would be spelled oldy worldy style and so ‘Darke Heath’ was born. Put the concept of vampires, blood and all that along side Darke, you have ‘Darke Blood’. Trust me this process sounded prettier in my head…

Black Park

Black Park in Buckinghamshire near Iver Heath in the UK

So we have a forest, it’s going to be shadowy and there’s a colonial history to the place. By the time I had reached this point, the Prologue had already been drafted. A page turning chase in the shadows where some not so happy campers are split up, they first find an old cemetery and then a house – the haunted house trope always, always has a place in my heart, it just does. At the very end of that sequence we are introduced to the perhaps slightly condescending main narrator. Open Evening had more of a pessimistic trope busting narration style, this one, straight up insulting, trust me those differences are important…

What’s in their names?

That narrator just happens to be named Blake Malone. The Blake I can’t recall settling on,  it came after I decided to use Malone which is tribute to the narrator ‘Edward Malone’ from Conan Doyle’s Lost World – a book I first read when I was 12 and then proceeded to get bitten by the literature bug. Blake Malone also shares a light Irish heritage like Edward as they both have a pale complexion and they both are recalling their account of an experience in going into the unknown.

blake quote

The second billed character and creature of the night/ bad ass ‘Caitlyn Turner’ came next. Her inspiration came from the world of video games. One of Fallout 4’s popular and bad ass companion’s is an Irish lady known as ‘Cait’. I gave her a full name and a backstory of depth and history which spans back to those colonial days and is inspired by the many episodes of ‘Angel’ that see’s a younger version of the title character in the past. She has a history of love, deception and fighting along with links to witchcraft. Her story serves as the second part of the first act and by that point should hook most readers in.

caitlyn quote

Another popular face in the lore of ‘Darke’ is the older gentleman known as ‘Angus Greene’ who is a pick up truck driving, helpful and kind country fella who’s family have been taken by the vampire threat in the Heath. His inspiration and name is tributed loosely to ‘Hershel’ from when it was popular TV show The Walking Dead. Although Angus is more of a fighter and perhaps a little more cynical. He becomes more and more of a leader in later books.

The Darke Crusader’s code

Blake Malone has arrived in Darke Heath for a ‘new start’ or so he says but after confiding in the reader only, he is actually in the Heath to investigate the findings of someone known only as the ‘Darke Crusader’ which is in fact an anonymous internet handle who has reported some weird things going on in the Heath before disappearing. This is the central motive as to why Blake has come to town but worryingly his recollection of anything before arriving is blank, and this works as the conflict our MC would overcome later on in the narrative. It also adds a unique psychological edge to the whole deal – so we’re already better than Twilight…

Much of the time during my writing process I will just throw open ended ideas into the mix, and originally what brought Blake to town was most likely going to be dealt with much later on. The Darke Crusader was originally in fact someone external from outside the character loop who would arrive and lift the dramatic lid later on, sort of like a murder mystery reveal. Unfortunately this concept didn’t really line up or work. Bearing in mind I was already 40,00 words into the book at this point and in April/May of 2017 I was suffering badly with sciatica – to the point where sitting, laying and standing hurt. Writing is still painful by the way… always.

The concept of this mysterious internet persona held everything together. After all it’s why Blake is in the town and why the story is happening. The magic word there is motive, which all stories must have, the why.

I just couldn’t find a way to link it all together to reveal this external character and break the Darke Crusader’s code and it started to piss me off.

The recycling bin beckoned…

Frustration loomed, and anger, lots of it. This was my second foray into writing an original story from scratch and I’m stuck. After an angry gym session (is that sweat or tears?) I seriously considered putting that many words into the recycling bin but then, inspiration hit me. Like always while in the car on the open road a solution appeared.

Never underestimate a good drive to clear the mind and find thoughts… sorry environment I need to think!

What if this Darke Crusader was actually already an existing character? What if Blake had no recollection of the past because it was removed in some way? Maybe he was already from Darke Heath in some capacity and then sent out by the evil forces to shut down this crusader. The whole plot began to turn back on itself and unfold into the series of twists and revelations that followed. I’ll admit I put Blake Malone through a Shutter Island level of mind melt hell. But it worked; just about… I was already going down the psychological route anyway so it lined up. There is also just a slice of the Shining in there too.

Big reveals turned into twisting revelations as the Darke Crusader’s code had been cracked in front of my own eyes and imagination. The characters figure out themselves as the story unfolds. Placing this character into an already introduced persona made for a justified twist that the vampiric powers were willing to go to in order to find out who this crusader was because after all they had control of Blake. He also found out where he had come from and it was much closer than he thought. Doing this aligned him with the forces to fight back and so the final act emerged out of such struggle.

Keeping it in the Heath…

Deciding to keep the Darke Crusader inside the confines of just the town made for the feeling of no escape. The world was just limited to that town between the trees. There is an alternative ending to ‘Back to the Future’ where instead of harnessing lightning from the clock tower in Hill Valley, they go to a nuclear power plant instead, out of town and away from where the story takes place. Comparing my stuff to that masterpiece is a little indulgent but keeping everything in the Hill Valley/ the Heath rounded the story perfectly.

Back To The Future Review | Movie - Empire

Overcoming it all to tell one heck of a tale…

The struggle I went through in both back pain related and story related issues may have made for the reason why Darke Blood stands out as probably my better books. The whole tying together in the penultimate act either turns people away or grips them more. It’s decisive and carries weight. And this is before the awesome editing and cover art work that tops off the whole deal. It didn’t come easy, and much like those difficult second albums, it felt like an uphill fight to tell a story that I desperately wanted to be different from Open Evening and so it was, but they are connected…

The Open Evening Connection…

Open Evening banner with DB and ch

In order for the past elements in Darke Blood to work (Cait’s story and the main antagonist), it made sense for the creatures seen in Open Evening to exist in the same universe. And so after all of that struggle and part of it was making the whole deal fit, I managed to tie it into a wider universe which is still growing today.

the order symbol (weathered with title)

Final witchy thoughts…

20200712_191712

This deep dive is in fact just more of a shallow swim into the complex but satisfying tale that is Darke Blood: You’ve never known true darkness. There is a whole segment of the book that is probably best described as ‘Light Witchcraft’ which I haven’t really mentioned here but later on becomes ever so important. This is also galvanised by the Sisterhood theme that runs beside the second billed character of Caitlyn Turner who turned out to be way popular than I thought. Her journey continues in the next Darke coming this September.

Looking toward the wider ‘Darke Series’

In what is hopefully going to define my work as an indie author Darke Blood works as a stand alone but can also be delved deeper into a trilogy which will continue this September but the Open Evening side arc is very important to that. They are tied together and will culminate together.

Have you read Darke Blood? Not many have but those who left reviews, thank you. 

Darke Blood banner with OE and ch

Let’s talk about… Star Ratings

Book reviews. What do they really mean? Unlike most products out there, books aren’t reviewed for whether or not they function properly, books are reviewed through the opinion of a reader which is entirely different…

The word ‘subjective’ gets thrown around a lot in the literary world, Agents will cling to it when rejecting a query and many other reviewers will use it as an excuse to give good or even bad reviews of stories.

Above the sacred book review is an often overlooked factor of governance, the Star Rating which is the subject for discussion because on at least 3 platforms I know of in the book reviewing world, it differs..

Goodreads

Is Goodreads Free?

Goodreads (the Facebook of the Book world) takes their stance on the star rating system as follows…

More on caveats | lucinda sans

Now I’m pretty satisfied with most of their definitions and let’s face it, the only thing available to review on Goodreads is books so it’s pretty specifically set for them, that is until it comes down to the 2 star and below. To me 2 stars is less than OK for a book…

The truth is, I’ve never rated a book below 3 stars on any platform mainly due to the fact I just haven’t found a read like that yet; I am quite picky and know whether or not I am going to enjoy a book, so I see the star rating as a score out of 5 and anything below three isn’t a pass… (this is just my opinion folks)

Amazon

More Amazon delivery restrictions are coming | TechRadar

Amazon, arguably the most important place for authors to get reviews as it is where their work is sold exclusively from, like me. There appears to be a little difference between their rating and Goodreads, now Amazon have done the Amazon thing and I can’t find anywhere reputable throughout the Google that tells us straight up what each star in their rating system means. This could be because they don’t know, they don’t want us to know or maybe it’s a combo of both. So let us look to the 2 star review as an example:

beam me up

This ‘review’ is taken from my super hero comedy novella ‘The Teleporter’ and as you can see it’s not only a negative review but a DNF review also which is hardly in line with the Goodreads 2 star review of ‘It was OK’.

When comparing probably the two most important book reviewing platforms they contradict one another and that is without another major factor; personal preference which is what Mr Beam me up decided to do with his/her review because even if you put out guidelines, whether or not they will be followed is another thing and this reviewer didn’t then hop on over to Goodreads.

Reedsy Discovery

reedsy

You can expect my very first Reedsy Discovery review tomorrow and it’s a good one trust me! Now their rating system is strict compared to others. They feel that you don’t need to give every book a 5 star rating and of course save that for the truly exceptional reads.

1

2

3

4

5

As you can see from their emoji heavy rating system that it agrees with me in principle. Anything below 3 is a ‘not for me’ but this also makes things tricky going upwards because of their stance of 5 star reviews, one has to find a truly exceptional book to use that rating.

Personal Preference

I don’ think there is one true way to rate a book using the above platforms and their own star rating systems. They differ too much, even without us realising. A four star review from Goodreads could mean something entirely different on Amazon because of the personal preference of a reader or because the guidelines aren’t particularly clear.

Personally I might have been way to generous in the past but arguably the books I’ve read had an effect on me and motivated me to rate them the way I did. The journey these authors have taken me on has led to what I thought of them and I pride myself on the support I give. The 5 star rating I give might not be for a truly exceptional once in a lifetime story but for the effort they put in to write something, to do research or even help me escape this world for just a while.

Authors view reviews as gold dust or even currency these days and it’s big business trust me. If it wasn’t for reviewing books, this very blog would be a ghost town.

What do you think of the star rating system for books? 

Let’s talk about… Bad Reviews

It’s a fantasy to think everyone is going to like your writing and as soon as you become active in the social media arena or have achieved publication, that work no longer belongs to you.

SUCK IT UP, BUTTERCUP! How to Handle Bad Book Reviews (Hint: Do ...

Dealing with reviews of all types is a letting go exercise trust me and this relates to the coping mechanism I have in place when someone calls bullshit on my work or fixates on something arbitrary that spoiled their reading experience and totally didn’t grasp what I tried to achieve in writing…

I could go on, but you have to accept that firstly be proud of your work but remember it’s up to everyone else to interpret the words, so to cope you must let it go man… 

There isn’t much you can do to stop bad reviews and how exactly does one define ‘bad’?

Again we mustn’t dwell on content of the review but look past it towards coping because this stuff like most publishing ‘success’ is in the eye of the beholder and you’ve gained that review because someone took the time to read your work and perhaps even found it via their own accord.

Criticism is a sign you are a known entity in your field and so let’s look at why someone could have left a scathing review by analyzing the type of review it is… (I may or may not have received some on these…) while also sourcing a solution or at least a way to cope.

The Revenge /Retaliation Review 

This type of review is most probably a direct response to something you’ve possibly reviewed or called out as bad in the past. The person has taken it very personally and so they’ve taken that and converted it into a short but very insulting review. It could even be borderline abusive and compulsive and is highly unlikely that they’ve actually read your work. There’s probably nothing in the review that relates to the story.

Solution: Oh boy, integrity is the word here. That investigative blog post you wrote has backfired a little… or that review for a book you didn’t like has opened a can of worms…

Look at it like this; you have work published which is just a vulnerable outlet for someone to retaliate. Stand strong, take a breath and know the person just left these words to be spiteful. If it is abusive and on Amazon, you can always report it or if you have the tact, maybe take down whatever triggered the review. But as I say, have some integrity, this type of review will stick out like a sore thumb and most likely not be taken into account by readers. Let it be.

 The ‘Fixation Excuse’ review

Every now and then someone will take on your work and deliberately go looking for something they can use to bash it. They will fixate on something that happens in the story and won’t be able to look past it. Maybe you’ve used a slang word or god forbid even a swear word that they just cannot forgive. Did your character do something out of character? How dare they… Even in this world of adults writing books, some reviewers will lower themselves to childish levels just to not like something.

Whatever they’ve fixated their excuse upon means they probably haven’t grasped the story you wrote – they most probably know fuck all about writing either…

Solution: That book bloggstagrammer you gave a free e copy to has backfired big time! But use it to your advantage. Console in your twitter following and watch people come swooping in to put in the save because for every two star review I’ve got and bunch of better reviews came after. These type of reviews make great material to use for marketing trust me…

I even responded to such a review via one of my weekly ramble posts which got a serious amount of views. Of course you want to see that now don’t you? It’s here...

The ‘wannabe columnist/scholar’ review

Who Gets to be Called "Scholar of Islam"? | The Muslim Skeptic

this picture makes me laugh

There’s a special place in reviewer hell for people who want to ultra analyse stories and find every possible flaw while also trying to be a scholar when comparing your work to others. They would have read your work in its entirety but would have also dissected it like it were a final dissertation or essay about the themes of an avocado…

Trust me when I say there are people out there who try to out write and even try to look more intelligent than the writer by being rather overindulgent in their words. They might even use the phrase ‘diablo ex machina’ to describe your debut novel – whatever the fuck that means… other words that frequent are: archetype, participles, and apathetic.

Solution: Sit back and laugh at how much effort they’ve put in to try and appear like a scholarly critic. I will say this once and once only THEY ARE JUST BOOKS!

But seriously you will need to look at the star rating to tell if they liked it. Treat it like a one off…

The ‘Did they like it or not?’ Review

Okay so we’re moving into the realms of comedy now which means these types of review are a lot easier to swallow. This review may appear in many types of form but will include an introductory compliment before a ‘not my cup of tea’ type insult before more compliments along the lines of ‘I didn’t like this one, but I will be sure to check out his other works although he’s a pig…’

You’re left thinking ‘did they like it or not’ and well the solution is this…

Solution: At this point who gives a shit if they liked it or not, they left a review which will contribute to your Goodreads stats. Thank you kind or unkind stranger…

Final Thought and The ‘Dont’s’ of bad reviews

It’s cliche to say but don’t respond to any type of review directly. Good or bad stay away. If you are particularly bothered by it then do blog, tweet and shout about it. Reviews are the pipeline to publicity for your work. Embrace them even the ‘diablo ex machina’ whatever that means ones, even the bad ones and remember like a balloon filled with helium, letting it go means it will disappear. 

You just need to find a way to cope and then all reviews will have a positive outcome,

Thank you for reading. How do you face ‘bad reviews’?

No ‘diablo ex machinas’ were harmed in the making of this blog post… 

 

 

 

 

 

 

 

 

Let’s talk about… Book Marketing

Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…

I thought its best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…

What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?

What do you want and what do you need to do in order to get it?

Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…

sales

People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.

  1. Reasonable Price
  2. Decent Blurb
  3. Decent pro cover art
  4. Catchy title that matches genre and cover
  5.  A social media presence of some kind

That’s great and all but HOW can I get people to read my work?

Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:

  1. Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
  2. Friends and relatives are a great starting point for reads/reviews. Ask them to help.
  3. Give your E-book away for free and pay for advertising through many book promo sites – check this post out for more info on that 
  4. Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
  5. Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
  6. Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.

Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…

Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.

What is social media? Here are 34 definitions… – Econsultancy

Don’t just share your book link, don’t, I see you’re about to do it, just don’t!

Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.

If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…

Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.

Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…

The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…

And if you enjoyed this post head on over to my Facebook page and give it a like becasue that’s the place where I give away books!

 

 

 

 

 

Let’s talk about… writing – The First Draft…

A new blog series emerges, out of the unknown void of creativity where I sometimes have ideas…

Let’s talk about writing. You’re probably not going far and neither am I.

So while I’m here and you are (hopefully) let’s use this time to reflect on writing, after all it’s what most of us blogger types do.

Personally there is no full proof blue print to teach someone to write. You have to find that within yourself but I can sure as hell talk about it and hopefully pass on some ‘wisdom’ about the craft. If you tuned in to Twitter recently you may have seen my recent thread that 4 people probably read all about that first draft.

15 Websites And Apps For Creative, Fiction, and Short Story ...

It’s easier and relatable to think of writing in a way that everyone can. So for this post, we are going to use the analogy of cooking to represent writing that first draft…

Drafting a book 101 – The Omelette Analogy

 Egg sales have soared to a 30-year high  — smashing the 6.5billion barrier

So, you’re hungry and it’s approaching lunchtime. You have a hankering for an omelette…

* Translation – you have an idea and want to write a book. 

For a while you’ve been thinking about what you want to put into this omelette and you have some ideas. Do you have the ingredients? Do you have long enough in your lunch break to pull it off? Is there is decent frying pan in the kitchen. Do you even have a kitchen?

* Translation – you have some story ideas that could link together to make an entire book, and you’re set on a genre. Do you have enough ideas to run the course of a book? Do you have the time in your schedule to dedicate to writing. This will need to be a regular time nearly everyday. Do you have a laptop or a working computer? Do you have a dedicated writing space – I wrote on my bed for 4 years, ask my back about it… 

You’ve got several eggs and various other ingredients (ideas) some you know work and others that don’t but you figure ‘what the hell, this art and I am an artiste’. You grab the frying pan (laptop or notepad), make some time and start cracking eggs. You set the heat to medium and begin to mix..

*Translation – you’ve answered most of the questions above and dive in! 

Even though you’ve never cooked an omelette of this kind in full, you are getting a feel for the process and are learning by doing. This is probably the way I found my chef’s voice (writing voice) by spending hours upon hours of cooking (typing).  

*Translation – you’ve probably dabbled in some kind of writing before. A short story here or essay there… 

You then omit some ingredients (story ideas) because there are too many things going on at once hence disrupting the overall flow of things (the story) and so now you pour the mix into the pan. Of course you haven’t greased the pan (know what you’re really doing yet) but go with it and set the heat lower..

*Translation – although things might not have fully formed, you see the potential in your own work – its important to encourage yourself in the early stages because this is solitary effort. Nobody is on the sidelines cheering you on, nobody probably knows or ever will appreciate the time you put in to get better and make a story better…

Things start to shape up pretty well and you grab a spatula to shape the omelette into what omelette’s look like (you’ve read books, lots of them and know what they look like…) although at this point you should be concentrating more on the eggs (story) really being cooked… (you may even go back a few pages and do some editing) 

You move to flip the omelette although it’s stuck to the bottom of the pan but you persevere and manage to flip the thing although it breaks up and is partially burnt. Basically one hot mess…

They feel that it is acceptable to serve a burnt omelette for ...

bon appetite, this isn’t mine….

* Translation – you realise writing is hard, this is where most give up but you persevered no matter how ugly it looks and somehow you’ve dedicated the time to completing the first draft…

You take a bite and although you probably wouldn’t serve this up to anyone else, you like it, and you can see some potential. But a first draft is many things, telling yourself the story, the foundations or even the skeleton of a dream. 

For those who persevere with their dream they know things aren’t fully ‘right’ so they continue to go back and change a few things such as the heat level of the pan, what gets used to grease it, the quality of eggs and ingredients. Some of these can be worked on, but only the cook who wants to cook the omelette can do it on their own accord by carving their own path… 

And so I hope you are still with us and that analogy didn’t quite clog up the brain. Drafting a book is just the first step and I hope you can see what I did in comparing it with cooking. This is just like making an omelette and much like you need the tools to execute in the making, you’ll need the same for writing.

Thanks for reading…

Does your writing process compare to something relatable like cooking?