Do you feel slightly dirty whenever you spam the link to your book on social media? People who see it feel the same too because nothing is worse than seeing an author constantly spamming their own social media platforms with their own stuff…
I thought it would be best I put together some other methods to get folks to buy and more importantly read your books. Marketing is the most overlooked part of being a writer and the excuses range from ‘I’m an introvert’ to ‘I’m not a salesman’. Well the truth is you need to be neither to get reads and sales. While selling stuff is subjective I can happily admit I’ve sold a few books in most corners of the civilised world so this is my talk about book marketing…
What you need to do above all is to set out a realistic and achievable goal. Before you even start, ask yourself what I do want to get out of this book I have bestowed upon the world?
What do you want and what do you need to do in order to get it?
Sales and money ? – in this age of everyone self publishing (which is good and sometimes very bad…) I wish you all the luck in the world. Unless it’s about a real current thing that’s gone crazily popular or even a masterpiece you’ve written, don’t expect instant bucks, just don’t. Breaking even is a dirty word around here… and so I can’t help with this one…
People reading and reviewing your work – now this is a very achievable goal and the chances are of it happening will grow as you release more stuff – that is if you intend to write more than one book like a real writer… There are many a different factors that govern whether or not people will see you work, pick it up and then review it. I can’t list them all but here’s a mini breakdown.
Decent pro cover art
Catchy title that matches genre and cover
A social media presence of some kind
That’s great and all but HOW can I get people to read my work?
Well if you have the 5 factors above ticked then all you have to do is let the world know about it. And no don’t just go spamming the link every 5 minutes. Do these things instead:
Reach out to book bloggers for a review – offer a free copy in exchange. We don’t bite…
Friends and relatives are a great starting point for reads/reviews. Ask them to help.
Read and review other authors works – many writers will repay you because that’s just manners (don’t expect this though).
Write another book and then another – writers with a back catalogue will most likely have returning readers if they liked one of your titles. Immediately after reading my first Crichton novel, I pursued his whole catalogue…
Start a blog like this and talk about the laments of being a writer. Share your woes, book sales results and give back to the community.
Some writers who stubbornly say they wont give their work away for free will not get very far. Unless you are already famous or some kind of popular figure it’s highly likely you are starting this from zero. Sometimes setting the price to zero will attract readers who might buy at full price next time.. this then leads into…
Use social media properly – The word ‘properly’ is just my humble opinion but I cannot stress enough how important it is to be active on social media and to engage with others both respectfully and genuinely.
Don’t just share your book link, don’t, I see you’re about to do it, just don’t!
Instead comment on other authors posts, be encouraging, friendly, follow back and retweet stuff. Trust me this will turn more heads than anything else on social media and of course Twitter. Be genuine.
If you want my top tip have a real profile picture. This is a very simple and effective way to be genuine. People who don’t have an actual person as a profile picture have an incomplete stance on social media, plus it’s kinda creepy that you would wish to remain anonymous. Honestly show your pretty face, it can’t be that bad…
Be patient – okay this one might be a cop out, but good things like having sales and reads take time, commitment and books. Write more, dive into the words and don’t dwell on people who haven’t discovered your work.
Many many more things – there are a stack of more things that come into play with book marketing, perhaps for another post sometime. But don’t forget luck, the time of year, what’s happening in the world and many many more things need to be taken into account in book marketing…
The biggest challenge any author faces is not the writing but what comes after. Informing the world you exist is that challenge. Embrace it, go after it and more importantly don’t give up on it. Giving literature to the world is a gift trust me…
And if you enjoyed this post head on over to my resources section for more book promotion and marketing things!
The Tweet machine. A conversation driven social media platform full of opportunity for pretty much anyone. Engagement is the way to succeed but how do you get more? This is a post dedicated to helping a fellow tweeter with that, but first, what exactly do I mean when it comes to engagement?
To me, and from experience, Twitter engagement simply means conversation. In really simple terms, engagement is basically any activity resulting from a tweet, so better engagement equals more activity and conversation. This also includes likes and retweets. From there, many more possibilities will emerge from making new friends to even sales. Now we’ve defined what engagement is, here are some tips and methods to get more?
Spend More Time
Everything I have achieved in authoring, blogging and social media-ing revolves around having the time to be present for it. This is more of a long-term thing but it is also the most important tip I can give you because presence is what makes the tweet machine turn. If you do spend more time on the platform eventually you shall be rewarded for it and over that time you’ll probably figure out what subjects best suit your audience. Twitter has a very specific psychology that takes time to master and as long as you set out to inform, inspire, entertain or provide some level of value you’ll be okay.
An average day for me on Twitter is around 7 composed tweets, sometimes that can be pushed to 10 but this took time and I gradually ramped up to that number. This leads us to…
Tweeting sporadically and even randomly probably won’t get as much attention as someone who tweets regularly every day so a consistent tweeter will naturally draw more engagement. If you tweet 3 or four times daily for a week at spaced out intervals then I’m pretty certain by the end of that week those tweets will see better results. I’m no expert but I’m certain the algorithms at play will push regular tweeters to more people.
Figure Out What Works
Using the above, eventually you’ll be able to figure out what your audience responds best to. Tweets that do get better engagement – do more of, Tweets that don’t – do less (easier said than done right…).
What kind of subjects get more engagement? There are too many inputs to list but keeping it either visual or conversational will probably get a better reception. Twitter wants users to stay on the platform so posting links seems to have a negative effect on engagement most of the time – I know this because I have spent hours figuring it out. For those of the author persuasion you might find this post useful. Variety is key when it comes to subject matter.
Feeling Invisible? My top tip would be to take a look at some previous and recent tweets, do they all contain links? Links tend to bury your visibility. Try posting that link in the replies or simply talk about the link instead. I’ve said link a lot..
Reply Where Possible
A revelation for me and an actual physical tip to instantly get more engagement is to reply to a comment that someone has written on your tweet. Doing this will boost the visibility for both parties engaged in conversation and all you need to worry about here is thinking of something that has conversational value. A simple thank you is enough sometimes. Get replying tweeters, it is good for conversing and it boosts everyone involved.
This also applies to you commenting on other users tweets because when I am not tweeting I tend to find something to comment on and this will boost your presence further.
Use Hashtags but Sparingly
Opinion alert but there is nothing worse than seeing a tweet that is full of hashtags. It screams sales, sales, sales and won’t encourage conversation. Sometimes there is such thing as too many hashtags because to me they appear a little too try hard plus they make a tweet difficult to read so I’ll just scroll past if I can’t understand something. From experience you only really need a maximum of two or three per tweet and I tend just use one and put it at the end of a tweet. Remember that specific experiences will differ for each user – this stuff is just from my own experience and not a solid set of rules.
If you really want to test your engagement levels, try tweeting without a hashtag and see how well that tweet performs.
Offer an Incentive to your Followers
No matter how big or small your following is there will always be a fellow tweeter looking for a signal boost. Offering a retweet in exchange for a retweet is great way to cross promote one another. Every few weeks I tend to change my pinned tweet and then ask my followers to retweet it. In return I’ll offer to do the same – this is great for maximum visibility and that pinned tweet of yours could strike up some conversation.
As you can see from this tweet I offered an incentive and also prompted others to drop a fun gif or picture which boosted it even more. Considering this tweet didn’t have a hashtag the numbers were great.
Offering a shout-out is often incentive enough for another tweeter to engage with you. While my recent book release was on pre-order I positively mentioned anyone who did reserve it and I even added some of their books to my tbr list – I shared that also.
Ask Constructive Questions
Asking questions seems to be an overused method to get more engagement on twitter to the point where it is pretty much a trope. Saying that, tropes do work and asking constrictive questions or questions that provide some thinking to answer, work very well. Personally I tend to ask questions for stuff I don’t know the answer to because I genuinely need an answer. My advice would be to stay away from the inane type of questions and only ask questions on occasion. This also leads to…
Keep it Conversational
‘Talk first and let the talking do the selling’ is becoming my philosophy on Twitter. These days I hardly share any links to my works and while some of my tweets do mention my books there are so many other things to share and talk about. As long as your product is easily findable you’ll be surprised how many sales are generated just from conversation.
Go Against the Grain
While everyone in the author twitter world might appear to be dropping links, asking inane questions and putting out that same tweet every morning some of them aren’t and sometimes it will do you good to try different things. Standing out will get engagement and you really need to do is confide in your following. How much you share is your choice but sharing enough to prove you are human will connect with at least one person.
Manage Expectations and Perspective
Try not to be too hard on yourself. It takes a long time and a lot of tweeting to get good engagement but the journey getting there should be fun and one of trial and error. Every tweeter is different and their engagement levels face different circumstances.
If someone has 20 followers and gets 20 likes for a tweet then their engagement rate is excellent whereas I have over 10k followers and 20 likes for my tweet is sweet victory for me personally. All of the above seems to work for me but even in a few months time that could change. Twitter can be a wonderful platform for connectivity and as long as you set out to be conversational eventually you’ll find rewards.
Thank you for taking the time read this post, if you have any tips for better Twitter engagement then do let me know by leaving a comment below. You can find more guides and stuff over on the resources section. Peace out, rock and roll man!
If you enjoyed this post then you’ll probably enjoy my self help authoring and blogging book that is full of experience based advice on social media. Head on over to Amazon and search for Consistent Creative Content.
The world of social media is the glue that holds all of my authoring and blogging efforts together. In particular, Twitter is a weird and wonderful vessel that sails the seas of social media and can be used as a valuable tool in both marketing and finding your own crowd. Everything I’ve learned from the Tweet machine can both be applied to all writers and bloggers who make up the wider writing community.
To begin with, my advice for any prospective writer or blogger is to get yourself a Twitter account. The potential reach you can achieve doesn’t compare to anywhere else, so if you aren’t on Twitter you will most probably struggle to reach potential readers.
You’re going to need a handle (username). This can be creative or simple. Both work fine and yet again another important attribute outside of the trio looms.
To give yourself the best possible chance at Twitter success you need to be honest, friendly and decent. Why, you say? Because that’s how I got several thousand followers in just a few years, so you need:
A real profile picture of yourself;
A friendly bio that describes who you are, what you do. The more inviting, fun and friendly the better;
A pinned Tweet – a tweet you can put at the top of your profile that relays what you currently have available/currently writing, what’s coming soon or even a link to your book or blog;
To engage with others by commenting, offering help and advice, being friendly, supportive and decent;
To be honest. Trust me most twitter types are drawn it.
This also includes a following strategy that consists of:
Following those who follow you;
Unfollowing those who no longer follow you;
Following those who interest you.
Now you might be asking what exactly do I tweet about? My mantra is to tweet about anything as long as it informs, inspires, entertains or provides some level of value – this will normally lead to some engagement but if not it’s probably due to lack of visibility because of a low follower count. I will typically add at least one hashtag to that tweet also.
Popular hashtags for authors and bloggers include: #author #writer #blogger #writingcommunity #amwriting #amreading.
Twitter is a wonderful arena full of folks just like you, and together the voice of authors and bloggers is louder trust me.
For absolute beginners it might feel like nobody is listening or seeing your posts. This is only reflective of your current following. At the very beginning tweet less and spend more time commenting on the tweets of others. Explore hashtags and search for folks who you have a common interest with.
Twitter takes some time and effort to work out and has a very specific psychology to master. As long as you are approachable and lightly social, you’ll be okay but remember, it takes time and above all, good conversation between you and others. Before you experience any type of external success (book sales/blog views) your audience will need to feel like they can trust you. This can only be achieved long term and through genuine interactions. I call this the ‘Algorithm of Trust’.
This post is an exclusive excerpt of self help book ‘Consistent Creative Content: A Guide to Authoring and Blogging in the Social Media Age’ which is available now.
As of January 2021 192 million people use Twitter. That’s an opportunity to connect and engage with a lot of people. Opportunity is probably the best way to describe the platform which is basically a word popularity contest with the focus on connecting through those words to create meaningful relationships with others.
From my own experience, if you are on Twitter to simply sell something, you might struggle to get any type of decent results. But how do you get better results at Twitter? There is no short answer but this guide will explore and try to answer that question…
Statistic reference via: Oberlo.co.uk
Time and Consistency with Perspective
It has taken me since 2013 and at least one absence from Twitter to finally get any level of high engagement on the platform, but let’s be real here with some grounded perspective. Any number of likes, retweets, comments or follows is good engagement no matter who you are. One or two likes for a tweet is a success in my eyes and anything more is very good. Twitter has a specific psychology that requires some time to figure out.
There is no specific way to measure how long it takes to figure out, some grasp it quicker than others but getting better results will mostly be governed by time and consistency – showing up regularly over a length of time.
For absolute beginners perhaps tweeting ten times a day is too much to start with. Take it steady and let people get used to you being there. Tweet a few things every day, comment on other tweets from folks you follow – show genuine interest but don’t be too enthusiastic or pushy, stay cool and patient.
What should you be tweeting about? We’ll get to that soon but first we need to understand how the tweet machine works and it is very much a machine in my eyes.
I’m not really qualified to say how the underbelly of Twitter works and Google knows the specifics. There are those who regularly mention a thing called algorithms which as far as I understand is a computer based pattern learning thing. Theory is, if you are consistent on twitter it will eventually work in your favour and push those tweets of yours to more followers. My learning comes from experience and all you have to do is go on over to my profile and see how many wonderful followers engage with my tweets regularly.
It took time and consistency to reach that level. There is another algorithm that isn’t computer or tech based and it is also known as trust. Over many years my followers have come to trust me through the content I post and when someone trusts me they are invested in me. If someone invests in you personally they will eventually buy your product or service out of loyalty. I have zero expectation or even an agenda to sell to people in this way, it just happens naturally and mainly through presence (being present, not personality, I don’t have any of that…)
For example take a household cleaning product you buy on a regular basis. You keep buying more because you trust it does the job you expect it to. That’s brand loyalty and that can be achieved on Twitter also.
But what should you shout into that void to earn that algorithm of trust?
It may seem like you are simply shouting those words into a void and it will feel that way for some time but eventually that void will answer if you keep going. Too many folks give up on twitter too quickly. Going from zero to millions of followers isn’t going to happen quickly but you don’t need a huge following to get results. I’ve seen hundreds of authors come and go from Twitter because they feel like they are getting nothing from the platform. Translation: They are not selling any books for the effort they put in. But to me that’s not the idea of being on Twitter for the most part.
I don’t know who said having a Twitter account alone will sell books or sell anything but that seems to be the consensus for some. Of course not everyone thinks this is the case but if you’re an author who gets a lot of Twitter engagement I can near enough guarantee it’s because you tweet less about your work and more about other things which provide value to others. Remember, Twitter users want to invest in you as a person way before they consider buying something from you. I call this the art of indirect selling – your genuine engagement and socialising on Twitter results in sales even if you weren’t even aiming to sell.
So what are these other things?
Personally and from experience there is a huge range of content ideas for twitter but as long as it informs, inspires or has value then you are going to get something back – that is broad but also a fantastic opportunity to be creative. I tend to stay away from anything heavily political or even something that divides opinions – there are just other fun things to tweet about and it should be fun.
Sharing links tends to get less engagement as Twitter wants you and others to stay on the platform. My top tip: Drop that link in the comments below your tweet or leave it in your bio instead.
Images and visual stuff is great. From memes to a selfie. Did I mention a real picture of a real person goes a long way?
Sharing positive things is always going to get a good level of engagement. I can’t really remember many authors in the past sharing their sales statistics but I do and because I have a large audience of authors, it gives them hope that they can achieve the same. Give someone hope and you’ll earn their trust – we’re back to that algorithm again but sharing successful moments is inspiring to many others.
Helping someone in any way will always result in positive engagement. For the last three years I have read and reviewed over a hundred Indie Published Books. I support the industry and try to help a fellow wordsmith, there’s nothing more genuine than helping those around you just because I know their struggle. I shout about helping people because eventually it will probably make the literary industry better – a big ambition but achievable over time.
Commenting on other users tweets will push up your algorithm (the actual computer one, if it exists) and spread your presence wider to more people.
Hashtags should never be overlooked. I tend to include one or two in every tweet.
Play the long game. There aren’t many quick fixes. Doing the work will work eventually.
Above all being a person and not a link or book link sharing machine on Twitter will get you better results eventually.
You have to build your own…
Over time with consistency and patience you’ll eventually build your own algorithm of trust. Much of what I say may sound easier said than done but I have done it and achieved it. I’m selling a lot more books now through Twitter even though my focus has been more on getting a bigger following and just enjoying the ride while learning from others.
The campfire Analogy…
This has been a kind of Ted Talk but I want to finish with an analogy that I hope anyone on Twitter or thinking of joining the platform can understand…
So you’ve set up a small campfire on the edge of some woods (you’ve created a Twitter profile).
This nice spot is adjacent to a path, that path is then connected to a much wider path where people walk, jog, cycle and appear along frequently. (Basically the wider twitter community, no specific demographics)
You begin to talk to yourself while the small fire crackles away. There is a little warmth but other than the low hum of your quiet voice it’s pretty desolate.
You then talk a little louder (your tweets are specific to your interests, if you’re an author you use the writing community hashtag).
It might feel like you are talking to yourself but that busy path is ever so near. (it feels like you are talking to yourself. This is normal for a while)
A little time passes and someone along that wider path hears you talking (the hashtags amplified that voice of yours).
This person then moves onto the path adjacent to that campfire of yours, (you’ve attracted the attention of a specific demographic you’ve got something in common with).
You talk to this person as they have just replied to you. (they commented on your tweet). It was a brief but a pleasant exchange. This passer by then decides to come off that path and sit at your campfire (congratulations, you’ve just earned a follower).
Because this follower responded to something you said, you now tweet more about the subject you exchanged engagement with. You also talk directly to them (you follow them back).
Other passers-by begin to hear this follower talking to you and some at the very least stroll past the campfire. This one follower has sat at a few campfires before and those who he sat with can see the engagement you are having, (mutual followers of that first follower see your tweets in their feed).
You keep talking and exchange engagements. Some of these mutual followers have now walked by and sit at your camp fire. You talk to them also (follow each other). These folks even bring their own logs and the fire grows in brightness and warmth (more engagements happen, subjects range).
More folks who have been to other campfires see your campfire is a two way conversation and come to sit by it. (Your following steadily increases because you are talking and including them and you are present consistently over time).
The subjects you talk about are interesting and engaging. More passers-by join the congregating people already by your now roaring fire. You’re going to need more seating soon but you keep talking because these passers-by have become important connections. They have invested in you and trust you because your word is good and honest which started literally with you talking to a campfire. How do you know what to talk about everyday – you get better at this the more you do it. It even feels warm inside…
Some of these passers by now want more from you and so they see you have a product or service available that they know will be trust worthy or will at least provide something which will make them feel good, (You’ve grown your own algorithm of trust over time, as an author or content creator these followers buy from you).
You share with these fellow camp fire members how you got to this point. They eventually take on some of what you have learned and in their spare time they go and start their own campfires and the cycle continues, (you see others being successful at twitter also, they didn’t give up and kept talking also).
Although this is a specific analogy in a perfect scenario, it highlights the importance of being social no matter where you start.
Thank you reading what is a lengthy and quite detailed post. Hopefully it is useful and if you like this there are plenty more guides over in the resources section. I also have a self help guide book that is currently available on discounted pre-order. Link below via the awesome book cover, check it out! Peace out, rock and roll man!
Alright authors. here it is and due to popular demand the results of my most recent book promotion efforts which took place on the first weekend of April 2021. For the sake of helping a fellow wordsmith we’ll be looking into the basics, what I aimed to do, the results, how I got them and of course factors for success. This will be quite detailed but for reasons laid out ahead.
There might be some new faces visiting this here blog for the first time so allow me to introduce myself if you don’t already know me. My name is Lee Hall, I’m an independently published author from the UK. I have several books available and I am determined to persuade the world to read them – that is and always will be my dream. I’ve never given up and slowly over many years I’ve found some success. My readers and following on social media have been kind enough to keep that dream alive by showing amazing support. It is also my belief that authors should help each other because we are on this journey together so this post is for authors to hopefully gain something from. Let’s dive in…
If you are published you’ll probably know that an author’s greatest struggle is informing the world their work exists. The next challenge is convincing someone to spend money and actually buy it. I know this pain very well and everyone with a book for sale feels it. Unfortunately just saying your book exists is not enough to sell it mainly because our voices aren’t loud enough on their own, so how do we amplify that voice? Through book promotion.
Book promotion is a rather large umbrella that covers many different methods of marketing and advertising. There are numerous ways to tell the world your book exists while also persuading a potential reader to buy it. Some require long term effort while others are instant, we’ll go into some methods below. Before setting out to promote your work it’s important to decide what you want and how you are going to do it along with setting a realistic expectation.
My aim on this occasion was get as many sales as possible for my four books which are all part of the Occult ‘Order of the Following Series’. The first book in that series ‘Open Evening’ would be free to download on Saturday the 3rd of April while the other three would be discounted to 99 cents or equivalent on that day also.
If your book is published via Amazon and enrolled in Kindle Unlimited they will allow you to set your price to free for so many days every period. Free is an effective, please-all method of getting downloads. It doesn’t guarantee reviews or even reads but that’s the gamble with every book sale.
The main method I would be advertising this sale was through various book promotion sites and across my own social media channels. For beginners, book promotion sites are an effective way to advertise books online. Some advertise for free while the better ones you have to pay for. More info on book promo sites here.
In terms of expectations, I envisioned some paid sales for the discounted books while the majority would be for the free book.
Top promo tip: If you have a series available, setting the price to one book for free and lowering the price for the others will drive sales to all books in that series if promoted well for a short time.
Background information: In February I managed to convince high end Book Promo site BookBub to feature my stand alone super hero comedy ‘The Teleporter’. It was downloaded 10,000 times, became a best seller and has got over 100 ratings since then. This is probably important to note because after that promo a lot more eyes have been on me and my work. The aftermath has been rather incredible. You can read about that here.
So this is how things went on Saturday the 3rd of April. After what started as a rather slow day soon took a turn for the better…
The free to download Open Evening made its way around the world with an impressive 874 downloads while every other book I have available sold, this included books that were not advertised anywhere! Now lets take a look at the paid sales that day in a little more detail.
176 paid sales in one day is a record breaking statistic for me. Not only did this smash the previous record of 60 paid sales in one day (2019) but also the monthly record that was 120 (September 2020).
‘Darke Awakening’ took the lead and sold nearly triple the amount it sold on release last year. Overall these numbers are something I’ve never seen before!
Let’s take a look at Amazon chart movement.
The highlight was seeing Open Evening beside Dean Koontz’s ‘Odd Interlude’ via the Free US Occult Suspense Chart.
‘Darke Awakening’ did the best in paid charts by peaking at 21 in the US Vampire Thriller charts. ‘An English vampire book in America’ being in the top 25 of the biggest Amazon market is huge! It was in the 1000’s previously!
‘Darke Blood’ just about crept into the top 50 of the US Occult Suspense Chart, again that was in the 1000’s beforehand.
‘Cemetery House’ managed a solid 52 in the US Occult Horror charts. A respectable number for what was my most problematic release back in 2018. Redemption!
For what was a truly fantastic day continued into the Sunday with more paid sales. This time ‘Open Evening’ started selling at 99 cents. Chart movement is an important thing because it throws books in front of new eyes and puts them alongside perhaps more known titles. This drives visibility for passing trade.
On this day my all time paid book sales record for the month was pushed to 200+ which then got further improved the next day…
As of this screen shot taken on the 5th the total for paid sales in April reached 216.
How I did it
This story is only half told because now we need to look into how I got these results and there are so many different factors as to why this sale was so successful. Hopefully this is the part where some of you guys can get something out of this information.
Normally during a promotional run I focus the advertising on one book but this time I spread that advertising across the series using multiple book promo sites. So here are the book promotion sites and the packages I used for each book:
Free Booksy – Horror Series Advertising Package for ‘Open Evening’ with the series linked – Cost $65
E Book Booster – Advertisement for ‘Open Evening’ – Cost $25
Bookrunes – Advertisement for ‘Cemetery House’ – Cost £25
Robin Reads – 99 cents Discounted Thriller Promotion for ‘Cemetery House’ – Cost $40
My Book Place – Advertisement for ‘Darke Blood’ – Cost $10
Total Cost: $165
This might seem like a lot of money to some but if you are serious about advertising then you need to invest money seriously. My recent BookBub featured deal cost around $250. This sale has turned out to be my most cost effective and potentially profitable!
Top promo tip: If you want to know how effective a certain book promo site is, just advertise with them only.
Factors for success
As you can see the paid advertising focused on the first three books in the series but the 4th book ‘Darke Awakening’ sold the most amount of copies. It is usually priced at $2.99 but the 99 cents discounted price is seen as quite a bargain. This was also the same for ‘Cemetery House’ which is usually $1.99 and was also discounted. Price differential, even by a small amount is a major factor in sales. Supermarkets do this all the time. Folks like to think they are getting a bargain and they were in this instance.
But why else did this promotional run go so well? (this is quite a list but here goes…)
The Basics (again)
Different basics this time but I firmly believe people will buy a book if it has the following things:
A professional cover, an enticing blurb, a unique title and a fair price. If your book has just these things, it will sell eventually, trust me.
Further visuals: Book banners seem to enhance the visual aspect of a book’s cover. I made most of mine through online photoshop sites and shared them through my social media platforms.
Some reviews/ratings: All four books in the series have some reviews and ratings. These take time to get but are very valuable when it comes to selling a book. That star rating is sat just beside the cover, people take it into account. Some promo sites will only accept books with a certain amount of reviews.
Open Evening was free: People love free things. Some folks won’t even think about liking the free thing before they grab it and if one of those books in a series is free, that leads into…
Amazon Series Link: If you are published via Amazon and have a series you can now create a separate product page for all the books in that series. This is kind of a no brainer and if used properly, potential readers will land on that page and they will then see all the books available. On this occasion they saw all the books were discounted.
Having more books, sells more books: If you have multiple books published then readers are more likely to buy from you. This is also my number one book selling advice – write more books. Easier said than done I know but authors with just one or two books, keep going because sales will get easier the more books you have published. Then you can do more things to promote them.
Having stand alone books helps also: I also have two stand alone books, one of which did very well a few months back in another promo. No doubt some folks who read it then saw these books were on sale and took the opportunity to buy one or two.
The sale only lasted a day: While over the years I have ran many different promos they all tend to be for a short time. This creates urgency, a one day only deal will push sales because a sense of demand is created.
The Easter weekend or any holiday weekend is a great time to advertise a bargain book. These days and post pandemic a lot more people are online and more people are reading. Saturday is a prime day for social media traffic and so I used that to my advantage.
The month of April is also a rather special time for Indie Authors because over on twitter there is a thing called #IndieApril where a whole lot of folks come out to support indie books. Which leads into…
A strong and long social media game…
For some years I have been slowly ramping up my Twitter game and the chances are you came from Twitter to read this. In very recent times Twitter has brought me extraordinary results simply because I’ve kept going and tried my best to help fellow authors. Every day I show up and do my best to inspire, inform, entertain and hopefully provide something of value to an exceptional group known as the writing community. I know for a fact they came out in droves to support this recent sale and I’m truly thankful for it.
There is no quick way to get an engaged following on social media, it just takes time and effort. People have to trust you and that takes time to earn. I basically treat it like a job. As long as you keep going, eventually social media gets rewarding. Twitter in particular has a specific psychology to get right. For anyone who want’s to know more about getting better at twitter, here’s a recent guide.
For this sale I took full advantage of the shameless self promo Saturday hashtag and basically spent most of the day present on the platform sharing book banners and links. I manned the bridge and put all my efforts into navigating the S.S Lee Hall Writer through book promo waters…
While the promotion was unfolding I kept my Twitter following informed how it was going and this stirred even more engagement and reaction leading to sales. This also led to further sales on the days after.
Convince folks to buy into you first
Over the years Lee Hall has become a brand of loyalty that supports fellow authors by reviewing and embracing their works. Yes I just referred to myself in third person…
Last year I reviewed 40 plus indie books. Be a player in the game and the game will support you. I tend to speak less about my work and more about others, people see that I’m not just here to sell books, I am here to do so much more and you are so much more than a book link on social media. Be a person first and book link later.
The back story of my story…
Because I have such an awesome audience on this blog and now on Twitter I shared a post about my high school days which were a struggle. That personal struggle is something that inspired ‘Open Evening’ and so a week or so before the promo I shared it on here and via Twitter. It was even my pinned tweet for the week running up to the promo. You can read that post here.
The writing winds of destiny seem to be blowing my way as of recent. I’m not sure if I accidentally sold my soul or something but lady luck is shining on me right now and I’m riding that momentum. First a BookBub featured deal in February and now this awesome weekend of sales that is still aftermathing.
It’s never too late
Even years after its release Open Evening is now being read by my newer following. Books will probably outlast the best of us!
Things eventually align
This journey hasn’t been easy but I’ve never given up no matter the results. Perseverance pays dividends eventually, you just have to keep going. I’ve learned a lot over the years and next month the fruits of such will be published via my self help guide book which is available to pre-order now for a discounted price.
The true result of a good book promo run will happen long after the actual sales so right now I’m unsure how effective it was apart from the obvious visuals and stats I have shared. Overall I’m pretty happy with how things went.
I’m still getting over the emotional rollercoaster of February’s book promo and then this happened. It’s incredibly humbling to see my books getting sold in the numbers they did. I haven’t done anything special or even clever. Over the years, I’ve just kept going and that’s probably all I am qualified to tell you to do. Keep going. Chase those words and eventually good things come to those who work for it.
I shall leave you with this final graphic which shows royalties that I have never seen before, royalties that have started to turn things towards a profit and for me above all, hope.
Thank you to everyone who supported this recent book promo run and for taking the time to read this. The recent support you have all shown is incredible. You can find plenty of other book promo stuff in the resources section right here.
The title of this post alone will probably stir some level of reaction from those in the online publishing world and I think its time we talked about Goodreads in detail. I am very much aware that Goodreads is aimed at readers and the platform may be a polarizing topic for debate but we’re going to look through that and try to decipher whether or not its actually beneficial for the modern day author…
Much like it says in the title I will state here that this post is aimed at authors, and yes I am aware readers use Goodreads much like I do as a reader. This post is also my opinion from experience of many years as both an author and reader. Those who wish to defend Goodreads as a reader, take it elsewhere because this one is for authors and I have nothing against any reader who uses Goodreads. This post is also just my opinion which doesn’t need to be taken seriously if it upsets you in anyway. I cannot and do not wish to control how you feel so my advice is if you feel so strongly about defending Goodreads then like most things on the Internet, then scroll on by and don’t read this post.
My reasoning behind this post?
Over the many years I have spent active on social media there have been only a few occasions where I got myself into an argument that led to a toxic situation. One of them funnily enough started with me venting about Goodreads and then someone had to use capital letters in a reply to inform me Goodreads was for READERS and not authors. Arguments went back and fourth. People got unfollowed and notifications were turned off in result. I think at one point I was accused of being aggressive – Twitter right? I’m also pretty sure somebody even gave one of my books a one star rating over on Goodreads because of this argument. So of course these days I tend to stay right in the middle and don’t really tweet about anything polarising – I often see folks complain about getting into arguments on the Twitter. My advice: try not to tweet about stuff that will spark heavy debate or passionate opinion…
Very recently I saw on another platform a rather high profile indie author said they no longer look at Goodreads for the sake of their mental health and so it got me thinking. Then my bloggy sense started tingling because we need to talk about it. Truthfully, there are so many authors who live in fear of being ‘review bombed’ on Goodreads I think it’s worth addressing. What is review bombing? Well it’s a term that comes from an angry mob forming online who band together and give an author’s works low ratings on Goodreads – yes this happens and it sometimes goes unnoticed by the platform, or so I have heard. When you publish a book, you essentially build yourself a glass house that will forever be vulnerable. For some this might be a revelation but it is something I now live with, it’s common knowledge that some folks will stoop to responding to me by just rating my book with a single star. This happens to many authors all the time.
What is Goodreads?
I always like to include those of the beginner persuasion in these things and well if you are new to authoring and the online book world you’ll eventually come across Goodreads which is basically the Facebook for books online. To me, it’s a little clunkier and outdated but you can compare it to FB in essence. Authors can list their works, create profiles and even join some groups which over the years I have found quite useful – especially the indie author ones and this is probably the most social part of the platform.
For the reader side of things and probably what the site is more suitable for, you can leave reviews and probably the most important tool for me as a reader/reviewer is the ability to create a ‘to be read’ list (TBR). This way I can track what I have said I would read and review – now this falls down if a newbie author hasn’t listed their work. Top Tip: Even if you never use Goodreads again, list your works so readers and reviewers like me can find them and then remember to read them.
Slipping from my control: My Goodreads Experience
As mentioned above, this account contains my opinion. I’ll happily admit it might not be ‘right’.
Apart from using Goodreads to track my reading/reviewing endeavours a once bright eyed indie author (me) jumped into the foray of the platform and listed his books. Now for a beginner author, Goodreads feels good. You’ve listed your books and maybe a few folks have even reviewed them. Because its normally close friends and supporters the ratings of your works will probably be quite high, to begin with. Happy days. But then things will start to slip away…
I suppose all books go through this, but after some time a book’s rating will start to go down as it picks up more reviews. And so sometimes after a big book promo I’ll see the rating of my book tank along with my mental health. Now who’s leaving all of these low ratings? Well they are not always low but the way the rating system works always seems to be against good ratings. After some years my books ratings slipped from my control even though after publication they aren’t really mine anyway. Recently I made a pact with myself to not really care about the overall rating of my book’s on Goodreads. This was a mental health driven decision. And yes I know that reviews are going to happen, I have no problem with that.
There appears to be a culture beneath the surface of Goodreads where readers can just torpedo a book with one star, even without explanation. These ratings don’t require proof of purchase and normally aren’t even moderated by the site, not to mention they help nobody. Many times I have seen authors campaign to have an abusive review taken down – you’d think they would automatically be flagged these days – as I said, outdated and also a hot bed for potential toxicity in my opinion. Let the dumpster fire burn…
This isn’t just me venting about receiving low ratings or taking shots at Goodreads because in all honesty I don’t have that many, but from my experience the whole one star torpedoing is real and I can even correlate some I’ve received to every time I have shared my honest opinion online… joke, or is it? If you really want some heavy opinion on Goodreads then all you have to do is Google it and you’ll see.
Personally and my own conclusion is that Goodreads shouldn’t be taken that seriously for authors if it stays how it is. How can we if it isn’t basically made to be troll free or at least effort is put in to do that? It is linked to Amazon so I don’t think the whole verified purchase eligibility to leave a review concept would be that hard to set up. That kind of falls down with books that are inherited or gifted so options are thin. Its become a little bit like the wild west in that respect and so if its going to be like that then I can’t take it seriously. For the sake of my mental health, I hardly look into detail at my book’s reviews on the platform, that’s what Amazon is for. (yes I know Amazon are involved with GR’s ownership)
There is however a silver lining to this because I do use Goodreads in a social capacity. The groups can be very helpful for both authors and readers. I tend to lurk mainly in the ‘Support for Indie Authors’ group which boasts several thousand members and is a message board that covers so much from basic book formatting to book promotion. There are other like minded authors out there and the groups are a good way to find them. The support level in these groups is beyond fantastic and really a credit to the platform.
Asking the wider community…
Seeing as I have an engaged responsive Twitter following full of authors I decided to take the plunge and just ask them what they think of Goodreads as a platform for Authors. The response I got was actually a little unexpected because at first nobody said anything…
Now my tweets always stir some responses but when it came to the subject of Goodreads, nothing. This is an immediate red flag because although some authors did eventually respond it says way more than I needed to know – authors are most likely hesitant to give their opinion of Goodreads in fear there will be repercussions that will negatively effect their work’s rating. Is this the modern book world we live in? Its kind of worrying and sobering but probably the true reality of how potentially toxic things can get on social media. (Remember this blog post is an exploration and my opinion, I’m not taking shots at Goodreads in any capacity).
I did however receive a number of private messages from fellow authors requesting not to be named. Their experiences were all similar and all of them mentioned the one star review thing so they would rather talk to me privately which I respect. We are all trying to maintain an image online after all. Some authors mentioned bullying, tactical reviewing so a reviewer can climb the ratings, books receiving bad reviews before release and even abuse. A major point that all of these authors mentioned also was the lack of response or action Goodreads took on certain issues. The site in my opinion appears rather unregulated and in the 21st century something that probably needs looking at.
So my tweeting efforts weren’t a success but that didn’t stop me from using the search bar to find some more author related experiences. I have opted not to include twitter handles to protect authors from any potential repercussions.
As you can see it’s polarising and of course mentions the reading experience side of things which the platform is aimed at but you can see the whole troll review thing is a problem.
From everything laid out I think we can at least try and put together some concluding points that authors tend to have in common. Is Goodreads any good for authors? Well here are my findings in bullet points.
It’s a good idea for authors to list their books on the Goodreads even if you don’t actively use it. At least that way readers can put them on their lists.
Goodreads would be a much better place for authors and readers if everyone was transparent about the review bomb thing – these one star review bombs help nobody and yes I know readers are entitled to their opinion but manners comes to mind.
That one star review bomb thing is a glaring problem but partly a mob culture that is external to Goodreads so they are not fully responsible but should at least acknowledge it.
Furthermore, Goodreads would benefit from introducing a review system where people have to write a sentence or two as opposed to ‘hitting and running’ because these type of empty ratings help nobody.
Some of the author groups contain some real value and resources that can’t be found anywhere else.
Goodreads can just be used as a reader only platform which I tend to do these days.
If you are going to use it as an author be prepared for ratings to slip potentially.
My humble opinion doesn’t really matter but it’s obvious to see authors mentioning the same issues so perhaps a little modernisation of the platform is required. As I’m writing this, today is the first day I’ve decided to no longer check my book’s ratings on the platform. They only seem to get lower – that’s my experience anyway. As a reader I will continue using the platform to post reviews and list books I want to read. My primary take away is for authors to just remove themselves from something if isn’t beneficial but if you do enjoy the platform as an author then go for it.
Everything laid out stands as a lesson for anyone potentially looking to get themselves on Goodreads and most of what I’ve said is based upon my own experience and some opinion. But what’s next, can authors go to another similar platform that might feel a little easier to use and feel fresher on the whole?
The wonderful thing about the internet is variety and even in the book world which is seemingly monopolised by Goodreads. There is another awesome platform I use. BookBub, they have own site that’s fresh and personally I think its a decent space for authors. You can review books and connect with others. Check out my profile and if you are an author get yourself a profile and list your books on there. At least that way if they are listed on the site you can then apply for a featured deal – the book promotion holy grail – more on that here.
Overall Goodreads is a subject many authors tend to tread lightly on and I might be risking some incoming hatred but remember this post is just my opinion and not an attempt to shutdown the site or anyone who has left a low rating for a book. Goodreads does have a place in online authoring and probably will for a long time. If you do leave a comment reminding me that Goodreads is for readers then I will probably just ignore it.
I know reviews are just opinions and there isn’t much I can do about that. If you do have any grievances then do please leave them in the comments and not through rating my books on Goodreads.
So finally, what do you think of Goodreads for Authors? (and don’t tell me the site is for readers because I know that seriously…)
Sometimes consulting the Google isn’t enough and my top advice for anyone looking to learn a new skill or to even hone their current ability in anything is to pick up a book about it. The non-fiction market is huge and also packed with some very handy guides about the intricacies of authoring and publishing.
This is my 600th Blog post and it is dedicated to showcasing the best self-help books I’ve read over the years, from the one that inspired this blog to Amazon algorithm optimization all the way to a part memoir packed with awesome practical writing tips; these are essential self-help book recommendations for authors…
‘On Writing: A Memoir of the Craft’ – Stephen King
Okay, were starting with a relatively high bar and even for those who say they have never read anything by possibly America’s greatest storyteller (near enough everyone it seems) you’ll find something worthwhile in this book. Even though it’s relatively short for a Stephen King title this memoir takes us through his early days all the way to finding success as an author. We even hear about his near fatal accident – thank the Lord he survived! The focus is on his journey while every so often giving hints and tips throughout – some are even basic practicalities like where you should situate a writing desk! What I enjoyed the most about this book is the clear admiration King has for the craft and writing style while also mentioning other authors. For anyone at any level in writing this book is essential trust me!
‘How to Market a Book: Overperform in a Crowded Market’ by Ricardo Fayet
If you want to seriously earn money in authoring then this is the guide for you. It literally shows you the calculations on how you can convert a hobby into a potential career through the right marketing channels. Recently reviewed on here and for Reedsy Discovery this book is basically an extensive extension of Reedsy’s guides and blog posts that dive into everything you need to know about selling books and where to do it. From ‘going wide’ to Amazon chart optimization all the way to having readers find you. This recent release is essential if you are serious about writing as a career.
‘Self-Printed: The Sane Person’s Guide to Self-Publishing’ By Catherine Ryan Howard
There aren’t many that know the Hall of Information blog was inspired by this book which I read way back in 2014. After a hugely successful career as an indie author, Catherine Ryan Howard has sort of become the benchmark for me in terms of success. She even secured a six figure publishing deal and the wonderful thing is her career started as an indie author. ‘Self ‘Printed’ is now into it’s third edition and because of the wonderful advice within that led me here it deserves a mention! You’ll find specific guides on how to format and publish books via Amazon all the way to selling, of course this is accompanied by a fun style of delivery – just read the blurb and you’ll know. To me it’s essential and something I even go back to every so often.
‘Amazon Keywords for Books: How to Use Keywords for Better Discovery on Amazon’ by Dale L. Roberts
Another Reedsy Discovery find and it’s an incredible eye opening resource for those published via Amazon – most reading this are and this book homes in on the power of Amazon’s search bar/key word optimization. This is just the tip of a big iceberg that deep dives into how the world’s biggest book retailer functions. The easy to understand writing style explains Amazon and that finding readers is just like having a conversation with an old friend you’ve got a lot in common with – trust me, Dale explains it way better… My verdict after reading this one is that I’m not using Amazon correctly and the knowledge I gained was essential and applied straight away! Here’s my review.
The wonderful thing about the writing industry is that no matter what level you are there will always be someone looking to support you. All of the authors above do just that and so if you are in doubt, you are never far away from a fellow scholar looking to share some much needed clarity and advice.
And so that wraps up my essential list of self-help books for Authors. If you’re looking for some further reading and a few more author resources then check out my own section dedicated to such. Let me know in the comments if you have any self-help book rec’s for authors.
It might be a sore spot but here it’s okay to talk about lack of book sales. They never told us we’d have to put in a lot of effort to market our own… While we’re all too busy wrapped up in thinking we achieved something by reaching the end we’ve actually only pulled up to the starting line… I’ll retract part of that statement and say writing and finishing a book is a phenomenal achievement but nobody forewarned me that selling it would be a pain in the ass. This post is going to explore what authors can do to fight back from the struggle to sell their work.
Sales don’t just magically appear for an author and so this post will explore what can be done to get them by listing the things we should have done or should be doing. While saying ‘buy my book’ tends to be frowned upon we’re gonna look at how you can still say that but in disguised form. Let’s dive in…
Things you can do Before Release
Let’s face it, fail to prepare and prepare to fail because most of the marketing work that goes into selling books normally takes place prior to release, hindsight eh? We could all argue otherwise but let’s agree that if we did it again for the first time, things would hopefully be better; from generating the initial buzz to ramping up all your social media efforts all the way to the nuts and bolts of putting a book together; all of this is supposed to take place prior to release. There are so many reasons why a book doesn’t sell because the initial ground work wasn’t effective enough. Most of my book promotion efforts revolve around amplifying my reach so people notice my work but if an extensive amount of effort is not put in before publication then that book might be doomed from then on to never sell. So what can you do before release to make sure it does sell? These things, some of which might appear obvious but are essential in my eyes:
Announce the project as early as you can – even during drafting you should have a book title and genre so talk about it. Tell your social media followers, create a blog post, create an email newsletter to send to folks on your email list – if you haven’t got one of these then get one. Make an early trailer or even a mock-up book cover. Tell your followers this book is coming.
Up your social media game on all fronts – don’t just talk about your work, engage and get that following higher. My top advice when it comes to selling books is to sell yourself by being present online. Be social and post stuff that aims to inform, inspire, engage and help others – this might be more of a long term thing but go for it for the sake of that book!
Review books in a similar genre – start making your presence known in that genre by supporting it. Supporting fellow authors is a guaranteed way of getting noticed trust me. Some authors might even return the favour.
Reach out to BETA readers and then ARC readers who will leave early reviews upon release – people are the power when it comes to books. If they are true supporters they’ll spread the word through their own social media reach. Perhaps ask a higher profile author who writes in the same genre to take a look and offer to have their review quote on the cover. This one might take some socialising and the debut author might struggle but having folks in your corner will help.
Make sure your book has a good basic anatomy – nothing sells books more than a professional looking cover and an enticing blurb. Do your best to get these as awesome as possible. When you’ve got the final book cover it would also be a good idea to create a book banner to share on social media and pin to the top of your profile. I made the book banner below, pretty nifty right?
Set up a pre order, a price promotion and self promote – even if this is your debut novel I would suggest setting up a pre order for the e version via Amazon. Least this way you’ll already have an Amazon page and then you can share that link. You’ll be surprised at the folks who come out of the woodwork to support and pre order that book. You can even set up that pre order months before release. As an incentive, perhaps set the price for the pre order lower than what it will be after release and remember to tell your social media following about it.
Organise some advertising – there are book promo sites out there that will have a specific new book release package. This is worth exploring to enhance your reach. Here’s my list of promo sites.
Organise the official release – create a Facebook event for the launch day of your book and make a spectacle of the date. Invite friends and potential readers. Schedule a blog post on the day which leads into…
Blog about it – the pre release days of a book make for some great material to document via a blog. Talk about the story, the setting, the characters, share the blurb and share anything else relevant.
Promote other books on your back list – this only applies to those with other books but it’s important to bring them into play. Run a price promotion and mention you have another work coming in that promo.
Get yourself out there – there are plenty of places to submit guest posts and reviews to that might have a higher reach or following than you. This blog boasts a 700+ following and is looking for guest book reviews and articles.
Contact local press – its always worth reaching out to local press about your book because you never know if they are looking for some news to feature on a slow week. Is your work unique or does it have an interesting back story – local press love that sort of thing.
That’s 12 things an author can do prior to release to generate sales and I guarantee there’s probably a lot more. Now hindsight is a wonderful thing and all but what about those with books already out there? What can we do to sell our already published works?
Things you can do After Release
Run a promo or sale – like any other product out there books can benefit from being discounted or even free. You can do this any time after release to get some sales. Combine this discount or even free promo with some advertising and things might start to turn around. Reaching out to the right higher profile book promo site might result in your lucky day.
Let readers find you – this is a longer term strategy but just going about your usual business of blogging and supporting fellow authors will eventually get you noticed in a positive light. I’m saying this because it happened to me. After deciding to offer indie book reviews on this blog back in 2018 my views have continually improved and so did my sales.
Write more books – another long term one but having more books on your shelf equal more choice for potential readers. If someone liked one of your works they will at least attempt to find out if there are any more. I’ve released 6 books in 5 years and experienced a gradual increase in sales over that time. Consistency is key.
Try not to worry so much – Good things take time and it might actually be a constant battle to find sales. You might never be fully satisfied so don’t let it get to you. Back when I had even 4 books released there were some months when I sold nothing and now after so many years and more releases I sell on average a book every 5 or so days. Rome wasn’t built in a day and neither was your legacy…
Consider lowering the price permanently – I’ve never sold an e book for more than $2.99 so maybe consider aiming for lower than that. If your an indie I’m pretty sure you don’t rely on book sales for income so consider keeping your e books at 99 cents – this normally guarantees a few sales.
Reach out to some book bloggers for a few reviews – the more ratings a book has the more chance it has of selling and most book bloggers will accept a free e copy in exchange for a review.
Blog about it – you can still blog about your work long after it has been released. Perhaps an in depth post exploring 5 reasons why someone should read it or even a ‘making of’ post. Talk about it and be honest, readers are drawn to that.
Social media – every now and then I will share the link and cover art via twitter. It’s important to remind your following what you’ve written and what is available. On twitter those shameless self promo posts are good for visibility, especially on the weekends.
Read an excerpt out loud – go live on your social media and read a passage or excerpt of your work. Show your beautiful face and a passion for that work you created.
You’ll notice the list of methods after release is smaller because the preparation is way more important but that doesn’t deny the fact after release methods are any less important or effective. It is perceived that the first 30 days of a book’s release are the most important for future sales but I’d beg to differ especially if you can achieve a good promotional run. It took three years for my third book to gain any kind of traction along with my 4th. It’s great to do as much preparation as possible but that doesn’t doom a book for eternity because in marketing and book sales anything can happen.
There is also another often overlooked resource and that’s to ask your peers. The writing community is full of different folks on different parts of their journey and they have valuable experience. I put the question out on Twitter and so here’s some wisdom from those who have sold:
The best way to figure out sales and marketing is research. Saying your no good at marketing is old and cliché. If you can write a book and tell an effective story then you can sell it, The Google is also there for you and so am I. Check out my Resources section for plenty of pointers on all things book selling, marketing and wider social media.
I hope you enjoyed this rather in depth look at why our books aren’t selling and if you have any other methods not mentioned then please hit me up in the comments! If you just want to shout and vent about not selling books, that’s welcome also!
I also have a self help guide book out which goes into much more detail about selling books, promoting them and even social media stuff. You’ll find it by clicking on the awesome cover!
As I’m writing Deification’s sequel, I’m fully aware of my “head-hopping”, but here’s the thing— I like it.
I write omniscient third-person narratives which means they see everything everyone is doing in a scene. Why shouldn’t they also see what everyone in the scene is feeling? This is how I write. I’m not changing it. It makes sense to me (even as someone with a BA in English), and writing is art. It shouldn’t be bound by what others expect to deem “correct”. It should come from the artists exactly as it’s meant to. If that style isn’t for you, then don’t pick up books written in it. But don’t be shitty and act superior.
Literary fiction explores characters and their minds, and I’m not going to neglect a character and his thoughts and feelings simply because I’ve just described his scene-partner’s thoughts and feelings. This is how a conversation…
Well that was a ride… and I’m partially still on the rollercoaster of emotion, sales and everything else that comes with having your largely unknown book thrust into the hands of the mainstream… this is my reflection, review and hopefully knowledge passing-on post about how my Featured Deal with Bookbub went. Let’s dive in…
For those who just want to know the results, scroll down. For the finer detail start here…
Firstly who are Bookbub? In a sentence-ish; they are a big time distribution site that advertises books to a huge following with a somewhat promise of actual return on investment – they are hard to get in with, very hard and their featured deal is considered the Holy Grail of promotions. You can read more about them here in my post explaining how I got a featured deal… Authors can sign up to Bookbub, create a profile and then list their books. People can even leave reviews for them…
Who am I? Well for those who have arrived on this blog’s shores for the first time, hello, I’m Lee, I’m from the UK and I am an indie author of 6 books so far. I’m relatively unknown although I’ve been around for a few years now, my books have a moderate to small amount of reviews – I’m a small time scrappy underdog of an author trying to get the world to read my stuff and I don’t give up… In terms of book sales, I’ve sold around 1000 since 2016 through my various promotional efforts. I’m nowhere near earning a living from this but one can dream right?
Who were bookbub going to Feature from my backlist? My super hero comedy novella ‘The Teleporter’.
After somehow agreeing to advertise my book, Bookbub agreed to feature it on Saturday the 6th of February in all their major markets. The US, UK, Canada, Australia and India. It would be advertised as Free to download and so I set the price to zero for that day. Because I have other books available I set them to 99 cents a piece also…
Top Book Promo tip: A Free book promo is a great way to get a lot of downloads. It’s a please all method that many folks will grab. Personally I tend to keep my free promo day’s few and far between – once every quarter is probably enough and even then for me it will be a different title every time.
I’ve always had a rather funny relationship with Lady Luck. On the day of the promotion I was struck down with a rather bad spell of food poisoning. Even in my reduced state I managed to do some tweeting and social media-ing but things were not great for me, we’ll go into what I did to promote the deal below, however in terms of book promotional efforts let me refer you to the graphic…
I think we can all agree 10,000 plus downloads in one day for a small time nobody like me is pretty damn incredible. Now I know it was free but normally my reach for a promo like this is 10% of that. Damn, that’s a lot of downloads! The free downloads trickled into the next day with 580 more by the time the price went back up to 99 cents.
If my maths is correct and if 8000 of these readers actually read The Teleporter fully then I am set to make about 3 Grand from page reads…
Final Free Download count: 10,926
Due to my state of health I couldn’t properly track chart positioning’s during the day of the promo but it went to #1 in multiple territories. But that’s not all. For the day I set the price of my other books all to 99 cents or equivalent and they sold!
As you can see the numbers aren’t huge but every book I have available sold for actual money and so here comes another top tip:When promoting a book for free make sure you set your other works to a discount – this will near enough guarantee a little interest. Of course this only applies if you have other titles, if not grab that pen and get writing more books!
Here are the final figures of everything I sold after a week:
It’s quite funny that I only sold 1 paperback out of 10,000 sales. Thanks to whoever bought it, you are literally 1 in 10,000! Basically every sales record was smashed during this run with sales happening for a record 9 consecutive days after and so that brings us to…
Now the immediate results were awesome but the real result of any book and it’s promotion is best measured over time. Boy this is where the real rollercoaster began…
Literally on the day of the promo KENP page reads shot up. From an average of 20-50 page reads a day to hundreds, the 10,000 readers had began their journey but that’s not all. Now The Teleporter was in front of newer eyes it began to sell even after it was free. Every day after the promo for a week it sold.
This is where a free promo or any promo will pay off because the exposure has pushed the book a lot further up the charts in front of new eyes. And then after a few days came the crowning moment…
The orange label of destiny found itself attached to my scrappy little underdog of a book. The Teleporter had become a best seller and made me, a best selling author… while my food poisoning had subsided and I was seemingly on cloud 9, things weren’t all celebratory…
Lessons learned the hard way….
Wholeheartedly, if I were to do Featured Deal again, I would. The results above you can see have turned a corner for my authoring career but and although I am relatively thick skinned there came a point where reviews started coming in and not all of them were positive. In fact the rating across the board for The Teleporter has dropped a little. It appears only the folks who didn’t like it are leaving reviews…
Lesson: When you present the mainstream with a free book they will download it no matter their taste. They see the price first and perhaps nothing else. Some of these folks might not like what they read and they will express that in sometimes scathing, hurtful reviews. This started to unfold by day 4 and it’s still unfolding, although there’s were so many more positive reviews, the negatives are the one’s we dwell on… As an author I know the reality of reviews, I am also an adult but sometimes things folks say can hurt. That is probably the one warning or take away I want anyone else to have from this: the more your work is exposed to the masses, the higher chance you’ll find someone who doesn’t like it. That’s okay and it’s normal because the whole literary industry is built upon it’s favourite word; subjective. Those who have left scathing reviews don’t really provide me with any valuable feedback so it’s kind of pointless. Either way it’s also quite hilarious to see people react in such a way for a comedy. It kind of makes me want to write a sequel just to get back at them.
Comedy is probably the most subjective genre out there, the gulf of different reviews has proven that. The highs have been high and the lows have been scathing – people really will tell you if they didn’t like a comedy… combine that with it being free and the emotion exploded. My author friend Karl on Twitter explained it way better than me..
Like most things in life we skim over the bad and embrace the good, and so that’s what I will do now…
The 2nd Aftermath…
I’ve never received so many new reviews in such short time. The amount of ratings The Teleporter had was below 20 and now it’s growing, good or bad, a rating is a rating. Here’s a couple of the better one’s…
But that’s not all because the aftermath kept on aftermathing…
By day 9 The Teleporter had crossed over 50 ratings in my home territory of the UK – just another awesome achievement. Ratings above all are proof of readership.
Factors for Success
I’ve explained everything the best I can but for anyone looking to successfully promote a book via Bookbub or not, this is the section for you because now I shall delve into what I did and why it worked… Some of this stuff might feel like a repeat but this is what you need to successfully promote your book:
Pro cover art work and banners to boot: Selling books starts with the visuals and people do judge them by their covers. I have invested good money in my cover art work and it looks great. Design for Writers deserve the credit for this but you need a pro looking cover to sell books! Combine that with a shiny banner and you are set.
A badass social media game: Due to my wonderful engaged following on Twitter I am currently killing it with tweets regularly being liked by hundreds of folks. Things have really stepped up recently and so that has to be taken into account for the success of this promo!
Distribution: The greatest struggle an author faces is making the world aware of their works. What did I do to spread that awareness? Of course Bookbub helped but I did these things also:
Used my mailing list: I have an email list of 80 or so readers. On the day I sent them an email with the above banner and information on where to buy my other discounted books.
Utilised that social media following: On the day I put out a blog post, put out a post on Facebook and plastered the link all over twitter to over 6000 followers. Using the right hashtags can increase visibility big time. In particular I took advantage of the #shamelessselfpromo movement that happens over on twitter at the weekend. My tweet is below:
Took advantage of having a backlist: The best way to sell books is to write more and have more available. Not only did folks download The Teleporter for free but they bought the others that were discounted.
I didn’t just rely on Bookbub: Okay Bookbub’s reach is awesome but I really wanted to make sure I got the most out of this promotion so I also advertised The Teleporter on a range of other promotional sites. Some were paid and others were free. They were:
E Reader News Today
Indie Book of the Day
Armadillo E books
Timing: This is a huge factor for success of a book promo. Without looking at genre and the time of year because that’s a thing, The Teleporter was available on a Saturday which is normally a busy day for internet traffic.
The Teleporter is a niche genre: Bookbub are incredibly hard to get in with. Authors try for years to convince them and it’s perceived your book needs to be award winning and highly reviewed to have any chance. My book is neither, while it was accepted by them a few years back it’s a bit of a wildcard but the humour genre has a small catchment rate – by that I mean it’s not like the thousands of crime thrillers that get rejected each day because nothing against crime thrillers but it’s a popular mainstream genre compared to humour, the queue is longer – The Teleporter stands out in genre which is probably one of the main reasons it got chosen. Plus it’s good, fu***ng good and seeing as this is the second Bookbub featured it, they must like it also.
Reviews/ratings: Although the amount of reviews the book now has is much bigger, beforehand it was 20ish which means it’s had some readership and those reviews were from the year of release all the way to recently. Recent and old reviews together show a longevity of readership.
Investment of money: Bookbub charged me over $200 for this featured deal and if you are serious about promoting books you need to invest serious money.
If I can get myself a Bookbub featured deal and 10,000 plus downloads then you certainly can and everything above is proof of that. Never before has my authoring profile been thrown in front of so much exposure and for that I am grateful above everything else. It’s been a rollercoaster of emotion and as I take a deep sighing breath of satisfaction, to me it was worth it. From the initial explosion of sales to the aftermath and even lessons learned and then the second aftermath, what a ride. This was my most important promotion moment as an author and it will hopefully be a huge turning point. Only time will tell.
The wonderful thing about this promotion is that it has proved indie authors who have a platform can also be given a voice and be successful. This featured deal was a victory for all of us indies and I’m incredibly proud of how it went. The best outcome is the fact my soon to be published authoring and blogging guide book had one section left blank to be written, it was a section that was going to explain my most recent book promotion efforts. Guess I better get writing!