Twitter Coaching Sessions 1 to 10 – Out Now

Twitter can be a strange and weird platform to figure out. But it is also a fantastic opportunity to connect with millions of others who could potentially be your next follower, reader and even customer.

Leveraging that following can be difficult but I’ve spent nearly 10 years on the platform and now with over 32,000 followers, I am living proof that the knowledge I’ve gained works to increase my growth, marketing reach, engagement and sales. Now I have the means to pass on this experience so anyone can achieve what I have.

If you are not sure where to start and are looking for better results to achieve awesome things like me then look no further than my Twitter Coaching Sessions. You’ll learn everything I have in just a few hours as opposed to the many years I spent carving a following that regularly buys my books.

These 10 audio classes are a crash course in everything I have learned to get good results on Twitter – from constructing the ideal profile and presence to even the finer details of increasing engagement to get those all important sales. There is even a session dedicated to staying safe.

Start your journey to better Tweet Machine Results today. Coaching Sessions 1 and 2 are free to listen and then it costs less than $2 to access the rest.

More sessions are coming that will lay out everything I have learned to give you the best chance of social media success!

Book Sales I’ve leveraged from Twitter this year!

Own your Twitter success by signing up to my Patreon today!

Book Promotion Results – May 2022

The results are in for my latest book promotion efforts and loyal Rock Star Patrons got to see it before anyone else but now its available for all. Let us dive in!

The Plan

Its good to lay down a plan and my plan was simple this time around; to celebrate the one year anniversary of Consistent Creative Content being released by running a weekend price reduction promotion with a little paid advertising. Using a few different advertisers over a few days I even had the grand vision of the book reaching #1 and Best Seller status on Amazon. There were a few other promotional things planned for the weekend and run up to it also.

I’ve been eyeing up this anniversary for a little while now and so I booked my advertising at the end of April – some advertisers tend to get booked up so planning in advance always helps with that.

The Price Promotion would be $0.99 and run from Friday the 20th to Sunday the 22nd with the usual price being $3.99 – a considerable drop so I was hopeful for this one. A few days or a weekend is more than enough to run a price promotion, I tend to only run them in short bursts to create some urgency, plus after day 2 or 3 I run out of the energy required to keep tweeting about the same thing.

Advertisers

For the Friday I used Robin Reads and their $0.99 Non-Fiction Feature that cost $65

For the Saturday I used E Reader News Today ($55) and Bargain Booksy ($35)

(Give these sites a Google if you want to find out more)

These advertisers I have used previously and generally bring good results. As you can see they have a cost which is something that you need to be prepared to do if you want serious results.

The wonderful thing is I paid for this advertising with the royalties I’ve earned so far this year from book sales.

For many years, I’ve run these promotions at a loss but there have been other returns in the form of Amazon chart movement, reviews, further sales, social media follows and new readers. Plus this isn’t my day job, so there is no pressure to earn actual money.

Other Promotional Things

To tie in with the anniversary I put together a reflective blog post about the first year of Consistent Creative Content and I also released a special presentation of yours truly narrating some of the book which was made free to listen.

These other promotional things tend to help just a little and the more platforms you are active on, the better chance you have of reaching just a few extra potential readers. So in theory, the more you do, the better chance of reach.

My initial plan was to keep things discreet on Twitter until the Saturday because the platform tends to figure out that I would be trying to sell things and therefore the algorithms would kick in or start kicking me and reduce my visibility – I can’t say Twitter does this 100% but I have a feeling something happens beneath the curtain when anyone gets a little too advertisey. On this weekend in particular, it was looking like I’d be reaching the 30,000 follower milestone on Twitter.

The Results

As you can see, day 1 brought in the most sales. There were even a few full priced sales the day before over in the US which gave Consistent Creative Content a great start.

Day 2 saw 23 sales and then things slowed down on the Sunday to just 3 sales.

For the time CCC was discounted it sold over 60 copies!

Chart Movement:

By the time Friday evening rolled around CCC shot all the way up to #2 in the US Amazon Charts under the Writing Skill Reference Chart. Usually its in the 1000’s which is an incredible result and will help with visibility.

Pro Tip: If you are looking for more visibility and perhaps even thinking of applying for a BookBub Featured deal, getting your book higher up the charts just before applying will help.

Cheeky ad of my Tweet Coaching Sessions

Social Media:

Because of the surprising chart position over in the US by Friday evening, I decided to take the plunge into tweeting. I got a little excited and hoped that maybe CCC would reach best seller…

Now the book never got to #1 which would have been awesome but perhaps another achievement for another day. I did spend the weekend tweeting quite a lot about CCC which effectively killed my engagement and visibility for the time. Even with a following as large as mine being sales focused constantly will reduce my reach or that’s how it seems anyway. Here’s an insight into that:

Friday Organic Twitter Impressions: 42,000+ (less book plug stuff)

Sunday Organic Twitter Impressions: 16,00+ (more book plug stuff)

This is also another reason why just a few days for a promo is enough.

Final Thought

I’m happy with this one year anniversary promo. CCC is becoming my most successful book but that success takes some time and time is a book’s best friend. Perhaps in a few years time the results will be even better!

Thanks for reading.

Quite soon I’ll be recording a new Twitter Coaching Sessions which is a celebratory glance at how I reached 30,000 Twitter followers and it will be free for all to listen!

Reaching 30,000 Twitter Followers

Everyday I am on twitter. And over some years I’ve learned a lot about the platform as well as a lot about myself. Reaching 30,000 followers wasn’t a solo effort because like most social media platforms, success is mainly defined by those you interact with and others ultimately decide your success. In this post I am going to reflect on how I got to that number.

There was a time not too long ago where my tweets seemingly fell upon deaf ears. And back in April of 2020 my Twitter was nothing like it is now but then things started to gradually change. During a time of uncertainty I was granted probably the greatest gift you can give a writer; time. And looking back, I spent it figuring out the best possible way to turn my Twitter into something much more than it was. And to me, much like writing, Twitter is a journey of self discovery.

With 3,000 or so followers at that time and not a lot of engagement I dove in to the platform. Using some stuff I’d already realised about the platform’s potential and with some consistency, things began to change. It took time, it took effort and it took a boat load of constant trial and error. Everyone’s Twitter is different but the application of trial and error is something everyone can do pretty much everyday, even just for a few minutes.

From figuring out what time the majority of my following is online to see my tweets to simply learning that replying to those who reply to you is incredibly beneficial for visibility amongst so many vital lessons. The time I spent self-learning about this strange but wonderful conversation driven app started to churn out results. From book sales to blog views, from followers to friendships and even important contacts who would help me with BETA reading or even editing of future works.

I was talking and people from all over the world started listening whilst that following was gradually growing. By the end of 2020 I reached 5,000 followers and year later it was 20,000. All of this was driven by spending time and figuring out the value of being conversational. That’s all this is at the end of the day and for someone who finds dialogue a natural habitat – lets face it, most writers do. I eventually turned my Twitter into something truly worth having in my life.

Books were selling every 10 days in 2020 and today its near enough every few days which is also driven by mainly Twitter. My presence and persistence has paid off in so many ways, from building friendships to even having a purpose to those sales.

All of what I figured out gave me the best chance for others to ultimately decide my success, and if I could sum up everything I have done for people to decide my success on the platform it would simply be this:

For all the things you want to be on social media, just be kind. Kindness sticks out these days and good people will remember you for it.

To those who do follow me on Twitter, now over 30,000 of you, thank you. I’ll be recording a special celebration Twitter coaching session this week which will be free to listen to.

Below you’ll find some of my better resources for Twitter success.

Twitter Coaching Sessions – Pt 1 and 2 are Free to listen to. Sign up to listen to the rest.

Building an Algorithm of Trust – for better results on Twitter

Tips for Better Twitter Engagement

Nine Years on Twitter – What I’ve learned

Special Narration Presentation of Consistent Creative Content

‘Destiny can fall into our hands during the most unexpected of moments…’

In celebration of a year since Consistent Creative Content was released I have recorded a special narration presentation which is free to listen to. For this weekend, the book is also discounted in digital format with quite a substantial price reduction.

To everyone who has supported me and this book in the past year and of course beyond, thank you.

You can find this exclusive narration special here.

A year in the life of a Guidebook

Time. Our closest ally and perhaps most fickle of masters. Any creative will know that you need it for near enough everything and when it comes to books, time really is a friend.

This weekend will see the one year anniversary of Consistent Creative Content being released. The guide book that could and in that time has become the most successful first year for any of my releases. An ambition to create an honest guide for indie/self published authors and bloggers like me slowly burned inside over some years. I could go as far back as 2017 and recall sharing my book promotion results across social media to a positive response – and that is the basics in which this is all built upon. If something is well received, do more of it.

By the time 2020 rolled around, there came a realisation that perhaps some of the things I have learned could benefit others who are in different stages of their creative journey. What if I just wrote a guide that laid out everything I have done to publish books, promote them and of course everything I have learned as a blogger on social media? The concept above everything is a snapshot at providing some reassurance that fellow creatives are on a path to something representing improvement.

Being open and honest about my results, both good and bad has catapulted me to a following and success I’d never imagine. That might be what I am known for now and you’ll be surprised how being open and honest wins the day online these days and CCC represents that and much more. This book was the first project I’d written for others whereas everything else on my shelf was mainly just for me. At release, my Twitter following hit 10,000 and now a year later it is about to hit 30,000 which hopefully proves the methods in the guide book that I use daily actually work.

Initially the release was digital only and this was only because at the time my sales were mainly digital. Of course the pre-order run was kind of a revelation as it managed at least one order for every day of the run which was rather incredible. But after an outcry from readers, the paperback version arrived in December 2021 and then came the deluge of paperback sales – the lesson here is simple, if you don’t allow yourself to have the availability in the first place then nobody will buy what you are selling.

Through the challenges being a social media indie author represents, this book has succeeded in reaching some of those who could benefit from it. The reviews speak for themselves and are in a number that I’ve never seen in year one of a release. At the very core of Consistent Creative Content is a very important message and that is to be proud of your journey and achievements no matter the size or significance. You can find success you are happy with in both blogging and self/indie publishing as well as social media.

This generation of social media creatives is breaking barriers and carving their own path to success which is possible for anyone as long as you dedicate yourself and of course take the time.

You can expect some celebratory things this weekend including an exclusive narration of Consistent Creative Content over on my Patreon – this will be free to listen to. There will be a few other things too.

To all of those who have supported my guide book, thank you.

Further Reading:

Pre-order and Release Guide

First Pages of Consistent Creative Content

Twitter Coaching Sessions

Twitter Coaching Sessions – Coming Next Week

And so a new venture emerges with the aim to help fellow Twitter users navigate their way to success. This month I have been busy recording an exclusive series of audio sessions all about my journey on Twitter and now I am ready to share it with the world! That is of course after getting over the fact I am not a fan of hearing my own voice recorded…

Next week I shall be releasing the first four sessions over on Patreon while Session’s 1 and 2 will be free to listen. The first two sessions are over thirty minutes and my aim is to then release everything else exclusively to Patrons who sign up for less than $2 a month. So just what will these audio sessions be about?

Having spent nearly 10 years on Twitter I’ve learned a lot about the platform, from what to tweet about to what makes a perfect profile to even more technical stuff like selling books regularly and constantly increasing my following. In January of 2021 I had around 5,000 followers and today it is nearly 30,000. Back then I would sell a book through Twitter every 10 or so days and now I sell a book nearly every other day. My aim is to pass on all of my wisdom exclusively to Patrons and this series of coaching will consist of multiple sessions covering pretty much everything I know to find success as an author and content creator online.

It has taken me many years to figure out social media marketing and these sessions will equip you with the best possible chance in hopefully way less time it took me.

Promoting this new venture is going to be quite a journey especially on the social media platforms that will probably try to hide much of my advertising efforts but I’ve got this far so I am ready!

You can find my Patreon here where there are a few guides and some fiction currently available to read.

The Teleporter turns 4 Today

Time flies when your busy reading, writing, tweeting, blogging and just trying to survive this world. Today marks the 4th anniversary of when I took a huge plunge into the unknown by releasing a super hero comedy novella called The Teleporter. Today, it is my most successful book.

The truth is, I really wanted readers to enjoy and find something within that at least made them laugh just once because comedy has brightened my life so much over the years and if you can laugh at just one thing every day, even if it is in the mirror like me, then you’re probably doing okay. Back when I began this indie author journey, there were just two stories that kept nudging me to write them, one of of which became my debut and the other became The Teleporter which at the time and probably even now is a far cry from my usual genre of horror, thrillers and stuff that seems darker in tone. When I wrote it, I just wanted to have some fun and come away from those darker tones.

There is a lot of advice going around in the writing industry about staying in genre and not pushing boundaries too far from your usual stuff but The Teleporter goes against that grain and took me out of my comfort zone. While some ‘industry’ advice does work for all, following your heart and your creativity is important because anytime I have created out of my comfort zone, things have eventually gone well. After an initial release that saw less than 20 sales in the first month, I was convinced very early on that I had failed. 2018 Lee was a different, less patient creative who had no idea about the path that was coming.

It is never too late for a book to find success and The Teleporter is proof of that because just over a year after release, BookBub selected it for a featured deal. A BookBub featured deal is a huge thing for any author and is often referred to as the holy grail of advertising deals. For a very small time indie author to have a book I thought nobody liked selected by BookBub was a truly special moment and then in 2021 they selected it again – at the time, it had around 20 Amazon ratings. These two moments are what I always draw to whenever I have any doubts because if a site like BookBub who often feature literary giants like James Patterson and Stephen King say yes to my book, well then I must be doing something right.

And today there aren’t many doubts about this book which was downloaded over 10,000 times in a single day for that second featured deal. Just some days later it then became a Best Seller on Amazon and just months after it hit 100 Amazon ratings. Every month since that second deal which was the best business decision I’d ever made, The Teleporter has always sold copies and to me is the greatest proof that it is never too late for a book to find success.

To all of those who have supported this super hero comedy, thank you.

You can read all about how I secured that 2nd BookBub Featured Deal here.

Book Promotion Results – April 2022

And so I’m back to share my most recent book promotion results. Those who do follow me on Twitter might have seen my efforts last weekend and so I am here to share my results with a hope it may help a fellow author.

Brief Intro

For those who don’t know me, my name is Lee Hall, I’m an indie/self published author of seven books from the UK. I’m a huge believer in helping and supporting other creatives in the community and the majority of my success has come from building trust with others. I also never give up and my dream for the world to read my words is getting closer by the day. Using mostly social media, I regularly sell books around the world but every now and then I’ll give those books a little extra help by way of some paid advertising.

Some Basics

So what do I mean by book promotion? Well to me, book promotion is a large umbrella of variety that covers many different methods to sell books. As an indie and someone who began this journey at zero much like many of you, I have determined that sometimes, selling books is really hard but not impossible. Its all about visibility and making people aware of your work.

There are a plethora of ways to increase your visibility and the majority of mine comes from Twitter where I have over 25,000 followers – something I spent a long time working at growing. From this, I normally manage to get sales roughly every other day which is awesome but every now and then I like to give my books a bigger push.

My Aim

From the seven books I have published, four of them are a part of the Occult Order of the Following Series which is horror/thriller in genre. My next release is going to be the fifth and final book in the series and so my aim for this book promotion was to increase my sales for theses titles.

How?/Methods

So how was I going to promote these 4 books? By way of some paid advertising. Over the years I have used many different book promotion sites which are basically websites that offer a range of advertising for a fee while some are free. Many of these sites have access to large mailing lists which can help get those books in front of newer eyes. This method normally focuses on selling digital books and my e book sales have always been stronger than paperback.

Basic Tips:

Generally, the more books you have available, the more cool things you can do to try and sell them.

Free is good for visibility: For those who do have a series like me, pricing Book 1 for free in digital format and then discounting the others to 99 cents or equivalent will help sales. Book 1 will most likely attract readers who then will hopefully check out the series. Those with e books enrolled in KDP select will be given a number of optional days each period to price your book for free.

Create a Series Page: Amazon allow you to create a separate page for your series which also helps for visibility. Having this link to share helps direct readers to your work. Here’s mine.

Time and Urgency: Running a promotion for just a short time really helps create a sense of urgency – Amazon allow five days for a book to be free but one or two is perfect.

Invest with Money: I’ve said this before but if you want serious results, sometimes you have to spend money for that.

Spread across Platforms: When I run any promo, normally I create a post on here where my 900+ followers will see. I also do some stuff on Instagram and of course Twitter. This cross platform spread helps get the word out.

Book Banners: Book Banners work quite well for a nice visual that can be shared across social media. Combined with a professionally designed cover, they help. I created this banner myself and there are plenty of decent online Photoshop sites out there along with licence free image sites like Pixabay.

Who did I advertise with?

For this promo which I ran for just one day on Saturday April 9th 2022, I advertised with Free Booksy and their awesome series feature which allowed me to link the rest of the books in my Order of the Following Series beginning with Open Evening (Book 1) which was free.

Stacking Promotions: Normally during any promotional run I will advertise with multiple sites, this is known as stacking, but for this promo I used just Free Booksy. They offer a range of advertising services and not just for series.

This was the first time I had used just a single advertiser. And so, on with the results!

Results

There are two main ways in which I look at the results. Firstly the free downloads of Book 1 Open Evening:

Just 3 downloads shy of 300 for a single day with just a handful over spilling the next day was a fantastic result. With 6 different territories taking part and considering this was a promo with a single advertiser, I am happy. But, did the free promo entice any paid sales for the rest of the books in the series?

The answer is yes! And I haven’t seen that many paid sales in a single day for quite some time and because I have never ran a series promo with just a single advertiser, this is a personal best!

The most popular title seemed to be Book 4 Darke Awakening which had a rather quiet release back in 2020 and proves my theory that it is never too late for a book to find sales!

Now the best indicator of a good book promotion run isn’t the day of the run but what happens after. And a good book promo run will continue to bring in results for some time after. Seeing as this run was only a few days ago, here are some more results:

After a very dry spell in terms of KENP page reads, they finally sparked to life. All of my fiction is on Kindle Unlimited and so that extra visibility has boosted page reads!

It might be unrelated but the day after the promo, my super hero comedy The Teleporter hit 180 Amazon ratings! So perhaps this promo even brought in other books in my bibliography.

Factors for Success

With nearly 400 digital copies of my works finding readers, let us look at why this promo run was a success:

All of my works have professionally designed covers which is a must for that first visual impression. Check out Design For Writers – they do some fantastic work and have done all of my covers;

Some reviews help and every one of the books in the Order of the Following Series have at least 5;

I have a series page on Amazon which means all of the books in the series are in one place;

The price reduction across the series pretty much guaranteed a few readers looking for a bargain to grab them and because this was a one day only deal, the urgency probably motivated that;

I invested money in the promotion and sometimes you have pay serious money to get serious results;

My social media game was on point. Not only did I put out a post on here but during the day I was active on Twitter and made sure my audience knew about the promo.

Final Thought

I do hope this post has helped in some capacity because marketing and selling books is an uphill struggle for most of us. These methods seem to help but there is always something else to do be done. You can only do what you know at the time. My advice would be to take your time and try and few things at once. It is never too late for a book to find readers and my first book Open Evening which was released in 2016 is proof of that!

Thanks for reading!

Here’s a short list of resources that will hopefully help with your book promo efforts:

A list of Book Promo Sites

Book Selling Troubleshooter

Free Book Promo Guide

You can also find a whole host of book marketing and social media advice in my guide book Consistent Creative Content which can be found on Amazon!

Free and Discounted Books Today Only!

Book Promotion Activated! Hello kind readers and followers, I have decided to take the plunge into some book promotion to celebrate reaching 27,000 Twitter followers and you’ll be able to grab my debut horror novel Open Evening for free today but that’s not all! You can also grab the three other books in the same series for a discounted price for today only. Details are below!

Today Only Open Evening is Free!

Open Evening was my first foray into indie/self publishing and serves not just as my debut but a tribute to horror films from the early 2000’s. If you enjoyed ‘Jeepers Creepers’ and ‘The Faculty’ you’ll most likely enjoy this one. Fans of ‘Buffy The Vampire Slayer’ and ‘Alien’ will also find something to enjoy about this book which is also a partly semi-autobiographical tribute to my own school days.

“As soon as you open this book, it will grab your attention!”

Recent Review by Ellen Khodakivska

This book is also just the beginning of my wider occult Order of the Following Series with the 5th book planned for release soon. The three titles from that series are exclusively discounted today in digital format.

Head on over to Amazon and give one of the above titles a search to grab yourself some discounted or free goodness and if you do, remember to leave a review! Peace out!