Book Promotion Results September 2020 Pt2 – ‘This time it’s literal….’

Ah promoting the books, I’ve done this a lot recently and we’re back again to share methods, results and all things about the promotion of books. This is also a sequel to another post I put out at the start of the month and this time it’s literal…let’s dive in!

The aim of this post/who is this for…

The main aim of this post is to share results of a recent book promo run by informing other authors how I did it. This is with a hope they can use this info to sell some books. Much of this stuff can be applied to books that are stand alone, series, fiction or non and for all authors of every level – the self help guide book is coming next year… For those not interested in the full detail or a recap from last time just skip down to the actual start of this post…

Previously…

To set the scene, at the beginning of this month I promoted the e version of my thriller/horror ‘Cemetery House’ by making it available for free via Amazon. My main aim consisted of two objectives in this promo run:

1. To get as many free downloads for the book as possible + some discounted sales after.

2. To promote the wider ‘Order of the Following Series‘ it is a part of. The next book in this series (Darke Awakening) drops at the end of this month.

The results of this promo run were unexpected and again quite good. While I have shared the results in the previous post the numbers have gotten a little better since.

A good promo run will give books long term visibility after and drive sales, sometimes these sales come days or weeks later.

As you can see the initial numbers were good…

Updated numbers from part 1…

Free downloads of ‘Cemetery House’ during this run

1,838

Sales of ‘Cemetery House’ after the run @ 99 cents:

6

Sales of other books in the series during and after the run

62

Sales of other books in my backlist

3

Part 2 actually starts here…

Okay so part 2 and book promo run 2 of September 2020 would see the overall aim widen slightly, and with all book promotion runs it’s important to set out a clear aim from the start. Lessons from promo 1 meant that we know when advertising a book that is part of a series, the other books in that series will probably sell also. This time around, the newest book in the series set for release at the month’s end was also available for pre order.

Aims of this promo

The aims of this promo were as follows:

1. To get as many free downloads for ‘Darke Blood’ a vampire occult thriller which is part of the wider Order of the Following series.

It’s not free currently, this is here just to display the banner I used…

2. To get as many sales for other books in the series which are discounted @ 99 cents or equivalent in major Amazon markets.

3. To drive attention towards the next book in the series ‘Darke Awakening’ which is also a direct sequel to the book being promoted for free and will be available to pre order at the time of promo and the hope is to actually get some pre orders.

Strategy – how was I going to do it?

Like the previous promo this book would also be available for free through two days but this time on a Friday and Saturday (18th and 19th of September). My choice to use Saturday was to coincide the promo with Twitter’s #Shamelessselfpromosaturday which in recent times has driven a lot more traffic and attention to my posts. The writing community of twitter is something you should plug into, especially for promotion and engaging with other like minded writers. My following is above 4k and so this works as a good free boost. You can see the results and what that tweet looks like below.

Of course one method of social media is not enough to amplify my voice to tell the world this book is out there and free so I would also put out a post on my Facebook page to 500 likers and a blog post to nearly 500 followers on the 2nd day.

He’ still in pain, like most authors

My main point of attack in this promo would be as usual to use a range of paid and free book promotion websites that advertise a book using extensive mailing lists and their own sites to reach readers.

Results

Lets look at how it went, then I can share which promo sites I used and what factors of success were…

Day 1

Darke Blood reached #3 in the Amazon UK Occult chart.

Day 2

Darke Blood reached #1 in the Amazon US Folk tales/ Myth collections chart.

Day 3

6 of the ‘Darke Blood’ sales on this day were free downloads that overlapped while 6 were sales at 99 cents.

The best moment of Day 3 was a single pre-order came through for ‘Darke Awakening’ which means that all three aims were now ticked.

Analysis/Factors of success

This was a decent promotional run with exceptional sales of other books in the series most of which were from the US. There was a time when I had only sold 13 or so books in the US and now that figure has been blown wide open. To get a pre order for a brand new release is also huge, although it’s only 1, it’s better than zero!

Factor 1

A huge factor in getting all of these sales and the pre order is listing the books in a series together via Amazon. This boosts visibility big time, especially when one of them is free!

Sub Factor of Factor 1

Just before the promo I did a little sneaky and amended the blurb of ‘Darke Blood’ on Amazon…. This is what I put before the blurb…

Coming September 30th – the next book in the Order of the Following Series – ‘Darke Awakening’ Pre Order Available Now!

Factor 2

At the time of the promotion the 3 books in the series had reviews/ratings in the two major Amazon territories (UK and US). Established books with some reviews always do well when given away for free and those that weren’t free had a good amount of reviews also which helped. Reviews and ratings are useful for selling books as they tell a reader how good/bad a book can be. Getting reviews takes time and so do numbers like this…

This is a stock image, not from my books….

Factor 3

Price is a huge factor in this whole deal and I’m not just referring to everyone liking a freebie. The two other books are both priced at 99 cents or equivalent and this helped, perhaps if they were priced higher they would have been downloaded less.

Factor 4

The promo of ‘Cemetery House’ which was covered in part 1 resulted in 4 new ratings on Amazon soon after which directly effected the decent sales of it during this run. This is proof that one promo run can help another.

Geographical Factor

For this promo I used a few sites that are UK based and this directly drove more sales in that territory.

Basic factors

Great looking professional book covers, investing money and a social media following are all factors that help books get sold. These days I also use book banners which I made myself but for a little money you can probably get some made professionally and they are a nice little touch.

Final Figures

As you can see the two free promos side by side. The first one was indeed more successful and the top factor for that was labour day weekend in the US – people were looking to probably enjoy their weekend with a book or two.

The graphic below with free sales removed looks all the more impressive. Not only does it show paid sales after and during the promo but to date this is the best month of sales I have ever had in nearly 5 years of being published. Context: Upon release of Book 1 ‘Open Evening’ it sold 41 copies in the first month…

Book Promo sites

This whole deal sits on the shoulders of paid advertising and book promotion sites who help amplify that voice so folks can hear you shouting about your work. These are the ones I used:

Bookbongo – Cost $5

Ebook Booster – Cost $20

Bookrunes Cost – $25

Freebooksy (Thriller promo) – Cost $40

Bookzio – FREE

Book Hippo – FREE

Book angel – FREE

As you can see I invested less money for this promo which may have effected it’s overall success but I’m only willing to spend so much..

Final thought

Traction takes time when it comes to books. Over the years I’ve learned a bunch and partially mastered all of the factors that go into selling them. I still firmly believe the best way to market and sell a book is to write another and another until you have a backlist, so keep going writers! Whether or not a book is part of a wider series doesn’t seem to matter.

Getting that one pre order made the whole thing a little sweeter, selling a brand new title is hard especially when it’s the 4th book in a series but the launch is hopefully bolstered by that handful of pre orders. The purpose of this promo was to help establish more readers for that series, did we accomplish that? Time will only tell…

Thanks for taking the time to read, I hope you got something out of this post that will help your writing and book promotion journey. Peace out!

Fly Fearless & Fear Less: Eliminate your Fear of Flying with Knowledge! By Peter Brandt – Review

A concise, insightful and reassuring read that’ll help you cope with the irrational fear of flying…

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Peter Brandt has compiled an easy to read book that aims to reassure anyone with fear related reservations about flying with knowledge and facts. Many of us fear the unknown or what we don’t understand and even things that we cannot control – all of which fall under the fear of flying umbrella and as someone who personally doesn’t particularly enjoy flying this book has helped quell those feelings.

The bigger picture is mentioned at the start, that being this world is worth exploring and seeing, a fear of flying shouldn’t stand in the way. What follows are concise and to the point chapters that explain everything that is to explain about flying from the basic science and anatomy of aircraft to the subjects that might cause some unease to the nervous passenger. There are tips and small details throughout that make the whole narration feel calm and reassuring whether it be about turbulence, tips on where to sit in order to avoid noise or to get a smoother ride, what those noises could be, the engines and how they work, loss of power and the wider power systems, cabin crew and their responsibility, pressurisation of the cabin, air traffic control and even the anatomy of that window you’ll sit next to.

All of the subjects are delivered like a text book that anyone could pick up and read. This is the type of read that’ll serve as a resource time and time again for anyone who faces any anxiety. There were even some facts that I didn’t know about modern aircraft which adds to the concept of fighting fear through knowledge. Throughout Peter Brandt draws his knowledge from extensive experience in the aviation industry while also delivering many of the explanations through images and easy to follow diagrams along with quoting fellow professionals experienced in flying. I particularly appreciated and enjoyed the tips section nearer the end that focuses on a breadth of flying subject matter all of which looks to help anyone fight their fear of flying.

‘Be a pioneer. See the world and leave your worries behind’

4 Stars – this review first premiered via Reedsy discovery.

Darke Blood is FREE today only!

Maximum book promotion activated! Okay, some y’all might be getting tired of me making another book available for free, but I promise you this is probably it for a while… and to paraphrase Thanos, this is a necessary sacrifice…

Darke Blood is Free to download today and for the final time this year. So if you like mystery thrillers with spooky small town vibes full of shadows and the unknown then this this the book for you! Halloween is coming after all! And books are a safe past time that involve not breathing on anyone…

This promotion is serving as a parallel opportunity to hopefully generate some interest in the sequel Darke Awakening which is currently available on pre order, some of you have already reserved a copy and have been amazing supporters. I look at the numbers of pre orders and sigh less now, so thank you but wait there’s more. The rest of the books available in the Order of the Following Series are currently discounted – this is also a limited time offer and quite soon they shall all resume their normal still very affordable prices…

Scroll down for a brief blurb of Darke Blood and the links…

DB Blurb

Blake Malone is a stranger in an even stranger town and has come to sleepy Darke Heath for a new start, that is until his past becomes a mysterious blur and then he meets a creature of the night called Caitlyn Turner. Together they lift the lid on the Heath’s shadowy vampiric secret and look to fight the forces of witchcraft and darkness. With a cast of multiple likeable characters and a story full of twists, turns and revelations Darke Blood is a must read thrill ride of mystery.

Links for ‘DB’

Amazon US

Amazon UK

Amazon Canada

Amazon AUS

Amazon India

Everyone else put this into your regional Amazon: B072LPNX3P

Let me know if you grab a copy or if you grab any of the books in the series, remember to leave a review. Thanks for reading, peace out, rock and roll man! Have a great weekend! I’m not at work for once, there will be snacks…

‘Noxious’ by Bruce Knapp – Review

An enjoyable yet sinister tale of the macabre that’ll keep you turning pages…

There is so much going on in this book and I found myself quickly turning the pages as the events build, unfold and eventually intertwine in what is a clever fusing of several stories that centre around the strange dark small town known as Blackwater. Bruce Knapp has delivered a tale that is dark, sometimes gruesome and wholly satisfying and the setting is delivered well and through the multiple characters. Throughout, the story evolves along with those characters as everything plays out.

Grim shadows loomed over Blackwater, trying to conceal the hatred, but the evil continued to grow like a fungus, a black poisonous mould…

We see those who are looking for faith, some with lust on their mind, religious types, businessmen, lawmen and even those on the fringes of the occult and witchcraft. Hell, there is even something monstrous lurking in the local ‘Suwanee’ river, this tale really is one of variety that even feels like an anthology piece that is all wrapped up in less than a 200 pages and with short but sharp chapters which keeps those pages turning and the flow consistent.

Main character ‘Robert Thompson’ seems to have a dark cloud following him and his choices soon lead to a shocking and gruesome turn of events. It was at this moment I really became invested in the story. Robert is a changed man from this point and his journey is filled with sometimes graphic brutality to himself and others. Of course that cloud hanging over him has a name (‘Nyx’) and plays an influencing role in the form of possession.

Eventually we see the ‘Noxious’ part of the story which kicks in later on but has been cleverly built from the early stages. Of course Robert’s journey culminates during this satisfying finish for a book with so much variety in the horror genre. The town and setting of Blackwater feels like a character in its own right, it’s always there, hanging over everything with a certain darkness. This makes for a great atmospheric feel to the reading experience.

Those who like multiple character led stories with elements of the occult, witchcraft, paranormal that’s a little graphic in places will enjoy ‘Noxious’. Everyone else may just end up in the ‘Otherworld’ on Leap Day.

4 Stars – this review first premiered via Reedsy Discovery. Reviews left on both Amazon and Goodreads.

‘The Ballad of Ricky Risotto’ by Marc Cavella – Review

An entertaining gem of a read celebrating the glory days of pro wrestling with a modern voice…

Marc Cavella has flawlessly captured the glory days of American pro wrestling by way of a story that’s both fun and unpredictable. From anyone that’s ever followed the industry casually to the die hard fans or even those who are entirely new to it will appreciate the journey in this book.

We are introduced to the closed doors world of an industry that’s seen less as entertainment and more as a reality where ‘Ricky Risotto’ plays an integral role in keeping pretty much all aspects of the ‘Ozark Championship Wrestling’ promotion together along with the struggle of having an aging ‘gimmick’ or act. Known as ‘Waylon’ behind the curtain he’s part producer, coach, negotiator, matchmaker and booker, that is while trying to maintain a presence in front of the curtain among the fans where he aspires to be. The conflicts he faces are both personal and professional, from dealing with his sexuality in a not so progressive era to getting the current champion and friend to drop the belt at the upcoming event; we are presented with this story of a man who’s probably too good for the industry he’s in.

Wrestling in the by gone age conveyed in this story was big business and governed by the political players both inside and out of the ring, you see plenty of that along with some larger than life characters who may or may not be inspired by reality. The big rival promotion is simply named ‘New York’ and most of us can work out that cool reference and overall this is a cool story with a great twisting end. With money, pride and everything else at stake, the Ballad of Ricky Risotto makes for a great read with a modern voice!

5 Stars – A great read about one of my favourite subjects. Thanks to the author for reaching out and providing a copy of the book in exchange for a review.

The Ballad of Ricky Risotto is released today, grab yourself a copy here and remember to support an author by leaving a review!

Book 6 – ‘Darke Awakening’ – Pre-order launch/Full Cover Reveal

“Between chaos and the unknown, you’ll find a perfect storm…”

Well what a year it’s been, through the struggle and uncertainty all the way to the apocalyptic vibes 2020 has seemingly spat our way and still I’m standing exactly where I wanted to stand when this year began (only now I’m washing my hands every two seconds and wearing a mask)!

Some of you would have seen over the weekend my lack of ability to contain my excitement pride in being able to share my latest book cover. Darke Awakening is not just my 6th book but a personal journey and a symbol of how important carrying on has been this year. It’s also been mighty rewarding as many different folks have connected or continue to connect with this here blog. Through all of my endeavours in 2020 the book has been a beacon of hope that has carried me to here and hopefully beyond because now it’s up to my readers and you, kind follower.

Those who have supported me from the beginning, those who have captured and seen my vision over the years and quite frankly for me, that is who this book is for. It won’t be selling thousands of copies on release but the people that matter to me will be buying it. The individuals I have convinced one at a time to believe in my work and those who have made a believer out of me, that is who this is for. And for one very important demographic of folks who only exist in words…

What you’re probably here for…

Well I’ve done the introductory preamble bit and laid it on as thick but smooth as possible. Let’s take a look at the cover of Darke Awakening in full, front and reverse:

It’s darker compared to the first one and murkier because there’s a theme of uncertainty. Just what is in the deep woods? What everyone thought they knew will get blown wide open. Plus it snows quite a bit later on in the book. There’s some new faces and even some unexpected arrivals all of which looks to tell a story of darkness and awakening.

A huge shout out to Design for Writers who put together this fantastic cover!

Darke Awakening carries on straight from Darke Blood but then later begins to cross over with both Open Evening and Cemetery House. You kinda need to read all three books in the series that precede it to appreciate the whole thing – hence why 15 people max will buy it. The good thing is I’ve got ya, all three of those books in the Order of the Following Series are currently discounted to 99 cents. One of which will be free this weekend but I’m not here to sell those….

The sales part….

Those who have been watching closely will know right now Darke Awakening is currently available for Pre order! Yes you can go right now and pre order the damn thing! This is of course only for the E version, Amazon aren’t brave enough to trust indies with paperback pre order things. I’ve said pre order a lot.

If you click on the rather shiny banner I put together below, it will take you to the Amazon US page.

Folks in the UK can click here.

Everyone else, just copy and paste this into your regional Amazon:

B08HX1B49G

Final fun part…

This cool little comparison feature might be one of the only good things to come out of the new WordPress editor. As you can see all of the wonder and brightness of stars is gone as we go further into the dark – they both are really cool covers!

Closing statement/ a thank you

As always my efforts on here are made better by you. Thanks for reading and thanks for the constant support. You guys gives me hope and belief. To those who have already pre ordered the book, you are amazing, and to everyone, help an author out and go grab a pre order, let me know if you do grab a copy and let me know what you think of the cover!

Rock and roll man. Peace out!

‘Lords of Mars’ by Colin Yeoman – Review

Gripping high end space fiction about the politics of humanity, civilisation and revolution…

Lords of Mars is a story that embodies the many aspects of human politics from power, revolution, deception, change and no matter what civilisation we create, these things will always exist wherever we go. Perhaps the greatest threat to our own civilisation and history is ourselves as a species. These themes and concepts are then combined with the question of where we originated from and how we actually got here on this planet.

While the first book in this Custodian Library Archives series merely considers the question, Colin Yeoman uses this story to answer it and there is a lot more going on throughout this fantastic well paced read. This book could even be enjoyed on a stand alone level simply for it’s originality.

We are taken way back to when humans were leaving the near fallen civilisations of Mars; although some feel as if they were abandoning their fellow man but there is a new planet on the horizon. This is a polarising subject that creates opposing factions who feel like their history and people are being left behind. The preservation of this history is being contended here.

Much of the story takes place during the crossing between the two planets on board the ‘Spero’ where a multitude of characters are either for or against the new frontier. We meet ‘Cal’ who looks to lead a revolution in securing the ‘Remnants’ history and survival, that is after he encounters a stowaway who might know a little too much about the future. Of course there are other physical struggles like adjusting to the gravity of space travel and then the new world. ‘Centrifugal Gravity’ is just one of the many cool concepts this book is full of.

The pace quickens in the final chapters with action, deception and page turning thrills that highlight the early days of when we first arrived to the new world all of which is left open for more. Readers of science fiction will enjoy the original world building and thought provoking nature of what is a great read.

5 Stars – Thoroughly enjoyable and great escapism!

Book Promotion Results September 2020 Pt1

Ah the selling of books, I’ve done that, quite a lot this year and my latest Book Promotional efforts are looking towards being personal best material. With that in mind and for the purposes of helping a fellow author here’s a detailed breakdown of what I did and the results I got. Roll the intro….

Introduction/Aim

First of all, before setting out and committing to any type of book promotional run it’s important to aim for something. What exactly are we looking to achieve here? In my case which I hope doesn’t sound too complex I wanted to promote my book ‘Cemetery House’ and get as many folks as possible to grab a copy during the run. The ‘run’ meaning the time it was going to be free to download and advertised. The more complex bit is below and optional to read.

Not so important background info, skip if you don’t care…

Over the 2 years ‘CH’ has been available it’s been the most under-performing book on my back list. It has the least amount of sales, reviews and I’m not sure many have actually read it. This is a shame, because it’s the bigger, better older brother to my clunky (but also good) debut novel ‘Open Evening’. ‘Cemetery House’ is also part of the wider ‘Order of the Following Series’ which continues in the form of my 6th book which arrives at the end of this month (September 2020) so you kinda need to read it in order for book 6 to make sense. My true aim in this promo run was to fix all of the problems stated above by getting some folks to actually download and eventually read it.

Strategy – how was I going to do it?

So the best way to get as many downloads for a book is to set the price to Free for a minimal amount of time. 2 days works quite well, you can generate a sense of urgency by saying ‘Free for a limited time only’ which is a sneaky way of pressurising people into downloading it. So as all of my works are enrolled in Kindle Unlimited they allow you so many days within a certain period to set any of your books for Free. So I did that.

Cemetery House would be avalable for Free on the 3rd and 4th of September 2020. And then advertised as Discounted on the next two days.

While Free is good, along with the small space of time this offer is available they are not a guaranteed way of shifting books and like every author everywhere the greatest struggle we all face is being heard. Our voice is only as loud as our social media following and even that sometimes isn’t enough.

You can see the pain in his face, he’s clearly an author…

My go-to way of amplifying my author voice is to used paid advertising in the form of Book Promotion sites. Using a combination of paid sites and some of which were free, I would be able to amplify my voice while also working in tandem with my social media platforms on the days of the promo to maximise telling folks about it. This strategy can be used for all books across all genres. E books sell a lot more than physical copies in my case but that’s not to say you can’t use this strategy to sell all types. Just do your research, there are plenty of authors out there who share their results. And use the Google if in doubt.

Results first, how I did it later…

While you all probably just want to know how I did it, you first need the context of how well things went to gauge whether or not you can try and achieve the same. So here are the results.

Day 1

Cemetery House Free Downloads: 1643

Stuff I didn’t expect or account for:

Selling nearly all my back list in one damn day….

Including sales of the other two books in the series which are priced at 99 cents:

Darke Blood: 20

Open Evening: 30

Sale of other books not in the series:

The Ghost Beside Me: 1 x Paperback

Total Sales of priced books on Day 1: 51

Context/debrief:

I probably sold 51 books last year in total without promo. This is an unexpected but wonderful result.

Open Evening sold 33 copies on release way back in 2016. For this promo, in which it wasn’t even specifically advertised, it got downloaded 30 times in one damn day.

Day 2

Day 3

All 3 books in the ‘Order of the Following’ series sold very well over the promo run. A huge factor in the success of this is governed by the fact ‘CH’ is the middle book in the series, although there is no particular order in which you need to read them. It is also mentioned on each of their Amazon pages, as seen below with Open Evening. It is mentioned in the start of each book also.

Although on this run I advertised ‘CH’ as stand alone which it can be enjoyed as, there was still plenty of interest for other books in the series and they are both available for 99 cents.

Honorable mentions for both ‘The Teleporter’ and ‘The Ghost Beside Me’ which sold copies without any prior advertisement on this run and proof that my single best piece of marketing advice is true. That advice being, the best way to sell a book is to have another available, and then another and so forth. The graph and breakdowns above sing from that hymn sheet big time!

Amazon Chart Movement

My newest strategy in promoting free books is to then advertise them straight after the run as discounted. On this occasion this only generated 3 discounted sales of ‘CH’ after the run, but the sales of ‘Open Evening’ and ‘Darke Blood’ rocketed them both up their respective charts, from several thousand to double figures in a matter of days which will give them some new visibility as they begin to recede back to the dark depths of the unknown, like me…

Tis the season

All three books in the Order of the Following Series are occult, horror or thrillers. I’ve been waiting all damn year for the Spooky season to promote them and they always do well this time of year so let that be a top tip; genre and seasons coincide with sales no matter what book you’ve got to offer non fiction or fiction. People will gravitate towards a spooky tale during the run up to Autumn and Halloween. This is probably why ‘The Ghost Beside Me’ sold some copies also.

Execution – what I did

This is most probably best described as the ‘good part’ of the post and probably the reason why you are here, so here’s what I did.

Book Promo Sites

Freebooksy Horror Promotion – Cost: $40 – Date: 3rd

E Reader News Today – Cost: $40 – Date: 3rd and 4th

E Book Booster Guranteed Promo – Cost: $20 – Date 3rd and 4th

Pretty Hot – Cost: $25 – Date: 4th

Bookzio – Cost: Free – Date 5th and 6th

Booangel – Cost: Free – Date 5th and 6th

As you can see some of the dates and sites overlap with one another. A top tip: if you really want to know how much reach a certain book promo site actually has, then just advertise with them only on a single date. The more expensive normally means better reach. You have to be willing to spend a little money if you want some good reach.

Twitter:

On the first day of the Free promotion I put up this banner and then RT’d it later on in the day to coincide with Eastern Time for my American Friends. I’m near to 4k followers so it probably helped with some international reach. I’m proud of this banner which I put together myself via Pixlr.

Instagram

My ‘gram following isn’t huge but I also shared the banner and put some other info about the results via my story. Come and say hi, you can find me here...

Facebook Page

Good ol life invader. I don’t use my page that much these days but my 500 plus following will always be appreciated and so I shared the banner and relevant links on day 2.

A blog post

My blogging efforts are very busy and so I didn’t have the time or space to put out a post on the Free days so instead I put one out on the Saturday. If you want to know what it looks like, here’s the link…

Factors that helped…

Having already mentioned that ‘CH’ is part of a wider series and this is clearly marked on each book’s amazon page, what else helped shift a bunch more books than usual?

Amazon Reviews

Reviews, ratings, critiques whatever you call them, spiritually they don’t matter but in the sense of book promotion they do so it’s a conflicting double edged sword. Even though ‘CH’ did not have any US Amazon reviews at the time of this promo, the two other books did. Having a star rating on Amazon will help shift more copies and I could even argue that is the only purpose reviews serve – that’s a rabbit hole of debate that I wont go into right now.

Book Covers

I firmly sit in the corner of investing well in a good book cover. This is such a huge factor that will attract passing trade. Yes your book is free and being paraded in front of a big internet audience but does it look good? People do judge a book by it’s cover. If you scroll to the very top of this site you will see all 5 of my book covers. Trust me, they matter in sales and they are shiny also.

I Invested with money

It doesn’t take a business major to see a potential flaw in this book promo run. Giving a book away for free but paying for advertising, how are you going to make a profit? The answer to that question is, I’m not, in the short term. The purpose of the book promotion is to maximise readers, if your work is quality enough for readers to look at more of your books then this will eventually lead to potential profits. Right now I am in the process of building that readership which is growing. This also coincides with having more work available which the results of this promo have proved as a tactic in selling books. If you seriously want success in publishing you need to invest money.

Final thoughts…

The numbers speak for themselves and I was pleasantly surprised to sell anything more than what I tried to promote. Like everything in publishing apart from the story, us writers aren’t actually in control and that’s both scary and thrilling. Embrace all the stuff you don’t intend to achieve in writing, trust me, its normally the best stuff. Quite recently I have been very much enjoying the connecting with fellow writers who’ve published all types of works from cookery books to vampires which are still the fashion!

To everyone who has read up to this point thank you, I hope you find this post useful an you can hopefully expect the full guide book to arrive next year. But just remember, this post is just Part 1…

But wait there’s more…

You can read part 2 here….

Thanks for reading, stay safe and peace out!

‘Cemetery House’ is currently discounted…

I mean most of my books have remained constantly discounted this year for part promotion part people need to read something in order to distract themselves from the dumpster fire that is 2020 but why is this significant now?

If you have just a few moments let me entertain that question and thought. Now ‘Cemetery House’ is a sequel, part of a series and also works quite well as a stand alone or even an entry point to my Order of the Following Series. Where my debut novel ‘Open Evening’ has all the traits and clunkyness of a debut novel (although I still reckon it’s worth a look), ‘CH’ is the smoothly flowing bigger brother of a sequel.

It’s been Free to download yesterday and the day before, I would have told you this on here but I equally love posting memes and author interviews so there was no blog space unless I wanted to post multiple times a day and I don’t think you as an audience member are ready, and neither am I. Plus buying it after a free promo run while it is on discount will help a lot more, not because of royalties, what are they? But because after a promo run the book is much more visible and has a good chance of climbing the trees of the amazonian eco system known as the charts.

As I write this, this current book promo run has been the most successful ever or all time. There will be a results post sharing what I did to achieve this soon.

If you like this time of year – lets face it Spooky season is great, then Cemetery House is the book for you. It’s part ‘Final Destination’, ‘Jeepers Creepers’ and ‘the Faculty’ all rolled into one. Set mostly in a creepy horror themed amusement park during Halloween, do I need to sell it any more? There is also some great characters and witty dialogue which is all wrapped up in one hell of a thrill ride that is written in the rhythm of a roller coaster.

I’m immensley proud of Cemetery House and the lack of reviews really doesn’t reflect how great this story is. I know I’m tooting my own horn here but for this book I have to until someone actually reviews it. You can grab ‘CH’ for 99 cents or the equivalent of that in your territory.

If you want to grab a copy, there is a link below or you can just copy this number and put that into your regional Amazon search bar: B07JZ6KTBL

‘Deceit of the Soul: Saving the World from COVID-19: Before the Pandemic’ By Henry Cox – Review

A thrilling and interesting page turner that looks to seek out the truth…

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Henry Cox has used the concept of the global coronavirus pandemic to explore it’s potential origins while also telling a thrilling story. Upon the surface it would appear exploitative but from quite early on in the book its obvious to see that isn’t the case, in fact the pandemic seems to lurk on the fringes and in the background while we meet those who appear to have involvement in it’s origins.

The story focuses on two characters and their links to the interior workings of China’s secretive operations. It’s both detailed and informed. We see how the potential beginnings of the virus play out along with the effects it has on these individuals and where it could lead. This moves toward the deeper exploration that highlights how the people’s republic deals with the outbreak paired with the public relations cover up and who it intends to put the blame on – all of this is seen through the eyes of these two character’s who’s journey’s are separate, polarizing and similar all at once. Above all the execution of this story is where you’ll find the real strength with mystery, thrills and deception throughout the journey.

Even though this is a work of fiction, it’s delivered in a way that will provoke thought towards everything that is suggested, in particular the sinister surveillance culture where everyone is either watching or feeding information to a higher power or the theoretical mapping of the implications this virus will have. Has this pandemic been manufactured intentionally to assert world economic dominance? Is ‘bat soup’ really where this outbreak came from.

“…modern war is fought with our surrogate allies, artificial intelligence, social media modification, tariffs and sanctions…”

With an ultra modern subject matter and the feel of a spy/espionage thriller that carries a highly political venom, readers will find this story to be about a lot more that just the beginnings of an outbreak with a real moral conflict at the very center of it all.

4 Stars – A surprising read that hooked me from the very start. Thank you to the author for providing a copy in exchange for a review left on both Amazon and Goodreads. All thoughts and opinions are my own.